Created
June 30, 2022 19:12
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| "txt":"<p>That's why it's useful to treat your brand as a blunt instrument. Blunt instruments are good for making a lasting impression but they are not subtle. And that's an appropriate metaphor for how brands work. Powerful brands are focused and consistent.</p>", | |
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| "txt":"<p>You need to make it easy for people to form the right associations about your brand. And that means a tight brand definition with as few moving parts as possible. Any brand that has a promise, a proposition, a vision, a mission, and an essence is not going to work as a blunt instrument. It will be ridiculously over-engineered for your audience. And it will confuse the hell out of the people in your organisation who have to work with it.</p>", | |
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| "txt":"<p>A simple, sharply defined brand will guide the ideas, the behaviours, the langauge, and the aesthetics that will give you the best chance of creating the desired associations in the heads of your audience.</p>", | |
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| "txt":"<strong><span style='colo':#ffffff;'>Phil methodically cut through the smog, delivering a concise and insightful analysis of what our brand strategy could be. He is a real joy to work with.</span></strong>", | |
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| "txt":"<p>If you need some help to turn your brand into a sharply defined blunt instrument, <span style='color:#00a8a8;'><a style='color:#00a8a8;' href='mailto:[email protected]'>drop me a line by email</a></span>.</p>", | |
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| "hideOnMobile":false | |
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| }, | |
| { | |
| "id":"jsvo6ienfxi", | |
| "type":"section", | |
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| { | |
| "id":"k6bdkvfh4ns4", | |
| "type":"row", | |
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| "bgPosition":"cover", | |
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| "paddingTop":"0", | |
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| "borderRadius":"", | |
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| "borderSync":true, | |
| "borderStyle":"solid", | |
| "bgStyle":"s", | |
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| }, | |
| "colGutter":0, | |
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| } | |
| } | |
| ], | |
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| "bgGradient":{ | |
| "type":"linear", | |
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| }, | |
| "contentWidth":1, | |
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| "bgImage":"", | |
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| "topshapewidth":100, | |
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| "topflip":false, | |
| "topfront":false, | |
| "hideOnDesktop":false, | |
| "hideOnMobile":false | |
| } | |
| } | |
| ], | |
| "settings":{ | |
| "bgStyle":"s", | |
| "bgGradient":{ | |
| "type":"linear", | |
| "position":"center", | |
| "angle":0, | |
| "color1":"", | |
| "color1location":0, | |
| "color2":"", | |
| "color2location":100 | |
| }, | |
| "bgColor":"#FFFFFF", | |
| "bgImage":"", | |
| "bgDimming":0, | |
| "bgOverlayColor":"", | |
| "bgPosition":"cover", | |
| "buttonColor":"#000000", | |
| "headerColor":"#000000", | |
| "linkColor":"#FF0000", | |
| "linkDarkerColor":"#cc0000", | |
| "textColor":"#272727", | |
| "textFont":"'Helvetica Neue', Arial, sans-serif", | |
| "textFontVariant":"400", | |
| "headerFont":"'Helvetica Neue', Arial, sans-serif", | |
| "headerFontVariant":"400", | |
| "contentPosition":"1", | |
| "customCss":"", | |
| "headCss":"#sp-page{color:#272727} #sp-page .sp-header-tag-h1,#sp-page .sp-header-tag-h2,#sp-page .sp-header-tag-h3,#sp-page .sp-header-tag-h4,#sp-page .sp-header-tag-h5,#sp-page .sp-header-tag-h6{color:#293A08}#sp-page h1,#sp-page h2,#sp-page h3,#sp-page h4,#sp-page h5,#sp-page h6{color:#293A08; font-family:'Inter';font-weight:700;font-style:normal} #sp-page a{color:#E4C000} #sp-page a:hover{color:#b19500}#sp-page .btn{background-color:#E4C000}body{background-color:#FFFFFF; background-image:;}", | |
| "mobileCss":"", | |
| "placeholderCss":"", | |
| "useVideoBg":false, | |
| "useVideoBgUrl":"", | |
| "useSlideshowBg":false, | |
| "useSlideshowImgs":[ | |
| "" | |
| ], | |
| "mobileVisibilityCss":"", | |
| "desktopVisibilityCss":"" | |
| } | |
| } | |
| } |
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