forbes brand value list

forbes_brand_value

Rank	Brand	Brand Value ($bil)	1-Yr Value Change (%)	Brand Revenue ($bil)	Company Advertising ($mil)	Industry
1	 
Apple
104.3	20	156.5	1,100	Technology
2	 
Microsoft
56.7	4	77.8	2,600	Technology
3	 
Coca-Cola
54.9	9	23.5	3,342	Beverages
4	 
IBM
50.7	5	104.5	1,339	Technology
5	 
Google
47.3	26	43.5	772	Technology
6	 
McDonald's
39.4	5	88.3	788	Restaurants
7	 
General Electric
34.2	2	132.1	-	Diversified
8	 
Intel
30.9	-4	53.3	2,000	Technology
9	 
Samsung
29.5	53	181.0	4,398	Technology
10	 
Louis Vuitton
28.4	16	9.4	4,211	Luxury
11	 
BMW
27.9	6	77.6	-	Automotive
12	 
Cisco
27.0	3	48.6	218	Technology
13	 
Oracle
26.9	4	37.2	85	Technology
14	 
Toyota
25.6	17	186.6	3,970	Automotive
15	 
AT&T
24.2	0	126.4	2,910	Telecom
16	 
Mercedes-Benz
23.5	8	90.9	-	Automotive
17	 
Disney
23.1	21	22.0	2,500	Leisure
18	 
Wal-Mart
21.7	7	299.5	2,300	Retail
19	 
Budweiser
21.1	14	9.9	-	Alcohol
20	 
Honda
21.1	1	115.2	3,048	Automotive
21	 
SAP
19.6	28	20.3	-	Technology
22	 
Verizon
19.3	0	115.8	2,381	Telecom
23	 
Gillette
18.3	9	8.0	9,300	Consumer Packaged Goods
24	 
NIKE
18.2	14	23.7	2,745	Apparel
25	 
Pepsi
18.1	13	13.3	2,200	Beverages
26	 
American Express
18.0	5	33.8	2,890	Financial Services
27	 
Nescafe
17.7	2	10.7	-	Beverages
28	 
L'Oréal
16.9	16	10.6	8,707	Consumer Packaged Goods
29	 
Marlboro
16.6	9	23.6	483	Tobacco
30	 
H&M
16.1	12	18.3	-	Retail
31	 
Hewlett-Packard
15.3	-16	119.9	1,000	Technology
32	 
HSBC
15.2	0	104.9	-	Financial Services
33	 
Amazon.Com
14.7	44	60.6	2,000	Technology
34	 
Visa
14.2	12	10.4	-	Financial Services
35	 
Siemens
13.7	1	100.6	-	Diversified
36	 
Facebook
13.7	4	5.1	67	Technology
37	 
ESPN
12.9	12	10.4	2,500	Media
38	 
Gucci
12.1	1	4.7	-	Luxury
39	 
Nestle
11.8	18	11.3	-	Consumer Packaged Goods
40	 
Frito-Lay
11.6	6	11.1	2,200	Consumer Packaged Goods
41	 
IKEA
11.5	5	35.5	-	Retail
42	 
Danone
11.1	13	13.3	-	Consumer Packaged Goods
43	 
Audi
10.9	1	55.2	-	Automotive
44	 
Ford
10.6	34	130.0	4,000	Automotive
45	 
Coach
10.5	1	5.1	103	Luxury
46	 
Fox
10.2	20	11.7	2,200	Media
47	 
UPS
10.2	13	54.1	-	Transportation
48	 
Home Depot
10.1	12	74.8	831	Retail
49	 
Accenture
9.7	10	30.4	-	Business Services
50	 
Thomson Reuters
9.6	-10	7.2	-	Media
51	 
Pampers
9.6	12	10.4	9,300	Consumer Packaged Goods
52	 
Zara
9.4	11	13.5	-	Retail
53	 
Hermès
9.3	20	4.5	234	Luxury
54	 
J.P. Morgan
9.1	-30	43.1	-	Financial Services
55	 
Kraft
9.1	-10	7.1	640	Consumer Packaged Goods
56	 
Wells Fargo
9.0	-14	91.2	578	Financial Services
57	 
Canon
8.7	-11	41.8	998	Technology
58	 
Kellogg's
8.7	-6	7.1	1,120	Consumer Packaged Goods
59	 
Ebay
8.5	14	6.3	1,100	Technology
60	 
Caterpillar
8.5	21	65.9	-	Heavy Equipment
61	 
Adidas
8.4	23	14.5	-	Apparel
62	 
Volkswagen
8.1	16	145.7	-	Automotive
63	 
Nintendo
8.0	-39	7.6	-	Technology
64	 
Colgate
7.9	7	3.9	1,792	Consumer Packaged Goods
65	 
Bank of America
7.7	-9	83.3	1,873	Financial Services
66	 
Shell
7.6	5	467.2	-	Oil & Gas
67	 
Mastercard
7.4	8	7.4	775	Financial Services
68	 
Rolex
7.4	14	4.5	-	Luxury
69	 
Red Bull
7.2	16	6.3	-	Beverages
70	 
Prada
7.1	23	3.4	193	Luxury
71	 
Philips
7.1	14	31.9	1,144	Diversified
72	 
Nokia
7.0	-55	38.8	-	Technology
73	 
Lexus
7.0	1	18.7	3,970	Automotive
74	 
Chanel
7.0	13	4.4	-	Luxury
75	 
Heineken
7.0	7	6.0	-	Alcohol
76	 
Starbucks
6.9	9	13.0	-	Restaurants
77	 
Allianz
6.9	5	130.8	-	Financial Services
78	 
Nissan
6.9	17	108.5	2,749	Automotive
79	 
Goldman Sachs
6.8	-15	41.7	-	Financial Services
80	 
Sony
6.6	-20	69.5	4,260	Technology
81	 
Hyundai
6.5	21	49.7	1,947	Automotive
82	 
Exxon Mobil
6.4	18	420.7	-	Oil & Gas
83	 
John Deere
6.4	14	36.2	177	Heavy Equipment
84	 
Dell
6.4	-23	56.9	833	Technology
85	 
Boeing
6.4	12	81.7	-	Aerospace
86	 
Ralph Lauren
6.4	28	6.4	217	Apparel
87	 
Chase
6.3	-9	56.8	-	Financial Services
88	 
Lancome
6.2	13	4.0	8,707	Consumer Packaged Goods
89	 
Santander
6.0	-2	57.3	855	Financial Services
90	 
Ericsson
5.9	-35	34.6	-	Technology
91	 
FedEx
5.8	10	44.3	424	Transportation
92	 
Subway
5.7	17	18.1	-	Restaurants
93	 
ING
5.7	8	118.7	722	Financial Services
94	 
Credit Suisse
5.7	-9	42.0	-	Financial Services
95	 
Porsche
5.7	16	17.8	-	Automotive
96	 
Heinz
5.6	2	4.4	314	Consumer Packaged Goods
97	 
AXA
5.6	10	149.3	-	Financial Services
98	 
MTV
5.6	-7	3.1	1,205	Media
99	 
Burberry
5.5	13	3.0	-	Luxury
100	 
Estee Lauder
5.4	15	4.4	2,798	Consumer Packaged Goods
Sources: Thomson Reuters Fundamentals via FactSet Research System; Forbes.