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/****************************************** | |
* Trending Search Terms Blog Idea Generator | |
* @version: 1.0 | |
* @author: | |
* - Frederick Vallaeys (Optmyzr) | |
* -------------------------------- | |
* Install this script in your Google Ads account (not an MCC account) | |
* to identify trending search terms based on significant impression growth. | |
* The script finds search terms that have at least a minimum number of impressions | |
* in the past 7 days and have either increased by a specified multiplier compared to |
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function main() { | |
// Set up the output sheet | |
var outputSheet = setUpOutputSheet(); | |
// Replace with the URL of your input Google Sheet | |
const SPREADSHEET_URL = ''; // Add the URL of the same Google Sheet as in the first script | |
const sheet = SpreadsheetApp.openByUrl(SPREADSHEET_URL).getActiveSheet(); | |
// Fetch all keywords from active campaigns and store in a data structure | |
const keywordsMap = fetchAllKeywords(); |
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function main() { | |
/****************************************** | |
* PMax Search Terms Report | |
* @version: 1.0 | |
* @authors: Frederick Vallaeys (Optmyzr) | |
* ------------------------------- | |
* Install this script in your Google Ads account (not an MCC account) | |
* to generate a spreadsheet containing the search terms in your Performance Max campaigns. | |
* The spreadsheet also includes data about category labels (groupings of search terms). | |
* Metrics include conversion value, conversions, clicks, and impressions |
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/****************************************** | |
* RSA Report | |
* @version: 1.0 | |
* @authors: Frederick Vallaeys (Optmyzr), GPT-4 (openAI) | |
* ------------------------------- | |
* Install this script in your Google Ads account (not an MCC account) | |
* to generate a textual summary of campaign performance. | |
* The text is generated using GPT and uses data from the Google Ads | |
* account in which this script is installed | |
* -------------------------------- |
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/****************************************** | |
* GPT Connector for Google Ads | |
* @version: 1.0 | |
* @authors: Naman Jindal (Optmyzr), Frederick Vallaeys (Optmyzr) | |
* ------------------------------- | |
* This function can be used to make a call to openAI's GPT in a Google Ads script. | |
* Use it to send prompts to GPT that include context about a Google Ads account. | |
* For example, you can send campaign data from Google Ads as part of a prompt that | |
* generates a text string with a summary of the account changes and performance. | |
* -------------------------------- |
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/****************************************** | |
* RSA Report | |
* @version: 3.0 | |
* @authors: Naman Jindal (Optmyzr), Frederick Vallaeys (Optmyzr) | |
* ------------------------------- | |
* Install this script in your Google Ads account (not an MCC account) | |
* to generate a Google Sheet with a list of all your responsive search ads | |
* and their headlines and descriptions. | |
* For RSAs that are not using the maximum number of allowed variations, | |
* this script will suggest new variations for headlines and descriptions |
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/****************************************** | |
* RSA Report | |
* @version: 1.0 | |
* @author: Naman Jindal (Optmyzr) | |
* ------------------------------- | |
* This script can be used to find responsive search ads | |
* that don't have the desired minimum number of headlines | |
* and descriptions. | |
* | |
* Optmyzr subscribers can use the Ad Text Optimization (RSA) tool |
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/************************************************* | |
* Placement Exclusion | |
* @version: 1.0 | |
* @author: Naman Jindal (Optmyzr) | |
* ------------------------------- | |
* Visit Optmyzr.com for PPC management tools and scripts | |
* including Rule-based automations, Reports, Audits, Team workflows, | |
* and optimization suggestions. | |
* ------------------------------- | |
* Note Google limits placement (content) exclusions that may |
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/************************************************* | |
* RSA Suggestions | |
* @version: 1.2 | |
* @author: Naman Jindal (Optmyzr) | |
* | |
* INSTRUCTIONS | |
* ------------ | |
* Create a copy of the Google spreadsheet at https://docs.google.com/spreadsheets/d/1rLYAFkZDtoyB6bQPJ2eniF-Od-3YSoUXxTb4ZfglQ50/copy | |
* and enter the URL of your copy | |
* on the line immediately below that starts with |
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function main() { | |
var units = "metric"; // imperial or metric | |
var lat = "37.384998"; | |
var lon = "-122.106689"; | |
var openWeatherAPIKey = ""; // get your own key for the One Call API from https://openweathermap.org/api | |
var campaignName = 'Search: Executive Summary Report'; // put your campaign name here | |
var bidAdjustment = 1.5; // this is the scaling factor of the current tROAS | |
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