Last active
January 21, 2018 04:47
-
-
Save simon-marcus/9e39fda6174c2d2003bd2327afd7493f to your computer and use it in GitHub Desktop.
This file has been truncated, but you can view the full file.
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| <?xml version="1.0" encoding="UTF-8"?> | |
| <rss version="2.0" | |
| xmlns:content="http://purl.org/rss/1.0/modules/content/" | |
| xmlns:wfw="http://wellformedweb.org/CommentAPI/" | |
| xmlns:dc="http://purl.org/dc/elements/1.1/" | |
| xmlns:atom="http://www.w3.org/2005/Atom" | |
| xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" | |
| xmlns:slash="http://purl.org/rss/1.0/modules/slash/" | |
| xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" | |
| xmlns:rawvoice="http://www.rawvoice.com/rawvoiceRssModule/" | |
| xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" | |
| > | |
| <channel> | |
| <title>Affiliate Buzz | Affiliate Marketing / Affiliate Programs / Internet / Online / Social Media Marketing - James Martell</title> | |
| <atom:link href="http://jamesmartell.com/feed/podcast/" rel="self" type="application/rss+xml" /> | |
| <link>http://jamesmartell.com</link> | |
| <description>Since 2003, James Martell has been keeping affiliate marketers inspired, informed and motivated to succeed with affiliate programs. The Affiliate Buzz is the first and longest running podcast in the affiliate marketing industry. James interviews top affiliates and industry thought leaders on what’s working now (and what isn’t) in the pay-for-performance industry. Topics include marketing strategies ranging from podcasting, outsourcing, copyrighting, search engine optimization (SEO), social media, Facebook, Twitter, YouTube, ebooks, membership sites and more. James is often joined by his wife Arlene who draws from her 15+ years working alongside James raising their family of 4 from home thanks to their success with affiliate marketing and they share it all in this popular weekly podcast. Subscribe now.</description> | |
| <lastBuildDate>Sun, 21 Jan 2018 03:59:23 +0000</lastBuildDate> | |
| <language>en-US</language> | |
| <sy:updatePeriod>hourly</sy:updatePeriod> | |
| <sy:updateFrequency>1</sy:updateFrequency> | |
| <!-- podcast_generator="Blubrry PowerPress/7.2" mode="advanced" feedslug="podcast" Blubrry PowerPress Podcasting plugin for WordPress (https://www.blubrry.com/powerpress/) --> | |
| <itunes:summary>Since 2003, James Martell has been keeping affiliate marketers inspired, informed and motivated to succeed with affiliate programs. The Affiliate Buzz is the first and longest running podcast in the affiliate marketing industry. James interviews top affiliates and industry thought leaders on what's working now (and what isn't) in the pay-for-performance industry. Topics include marketing strategies ranging from podcasting, outsourcing, copyrighting, search engine optimization (SEO), social media, Facebook, Twitter, YouTube, ebooks, membership sites and more. James is often joined by his wife Arlene who draws from her 15+ years working alongside James raising their family of 4 from home ...thanks to their success with affiliate marketing.</itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:image href="http://jamesmartell.com/wp-content/uploads/powerpress/600x600.jpg" /> | |
| <itunes:owner> | |
| <itunes:name>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:name> | |
| <itunes:email>[email protected]</itunes:email> | |
| </itunes:owner> | |
| <managingEditor>[email protected] (James Martell: Online Entrepreneur, Speaker and Podcaster)</managingEditor> | |
| <copyright>© Copyright 2003-2015 - JamesMartell.com. All Rights Reserved.</copyright> | |
| <itunes:subtitle>How to Create a Dream Business and Lifestyle in Affiliate Marketing</itunes:subtitle> | |
| <image> | |
| <title>Affiliate Buzz | Affiliate Marketing / Affiliate Programs / Internet / Online / Social Media Marketing - James Martell</title> | |
| <url>http://jamesmartell.wpengine.com/banners/affiliate-buzz/jm-abuzz3-140x140.jpg</url> | |
| <link>http://jamesmartell.com</link> | |
| </image> | |
| <itunes:category text="Technology"> | |
| <itunes:category text="Podcasting"></itunes:category> | |
| </itunes:category> | |
| <itunes:category text="Education"> | |
| <itunes:category text="Training"></itunes:category> | |
| </itunes:category> | |
| <itunes:category text="Business"> | |
| <itunes:category text="Management & Marketing"></itunes:category> | |
| </itunes:category> | |
| <googleplay:email>[email protected]</googleplay:email> | |
| <googleplay:description>Since 2003, James Martell has been keeping affiliate marketers inspired, informed and motivated to succeed with affiliate programs. The Affiliate Buzz is the first and longest running podcast in the affiliate marketing industry. James interviews top affiliates and industry thought leaders on what's working now (and what isn't) in the pay-for-performance industry. Topics include marketing strategies ranging from podcasting, outsourcing, copyrighting, search engine optimization (SEO), social media, Facebook, Twitter, YouTube, ebooks, membership sites and more. James is often joined by his wife Arlene who draws from her 15+ years working alongside James raising their family of 4 from home ...thanks to their success with affiliate marketing.</googleplay:description> | |
| <googleplay:category text="Business" /> | |
| <rawvoice:location>Vancouver, BC</rawvoice:location> | |
| <rawvoice:frequency>Weekly</rawvoice:frequency> | |
| <rawvoice:subscribe feed="http://jamesmartell.com/feed/podcast/" html="http://jamesmartell.com/affiliatebuzz/" itunes="https://itunes.apple.com/us/podcast/james-martell/id328499507" googleplay="https://play.google.com/music/podcasts/portal/#p:id=playpodcast/series&a=101728103" blubrry="https://www.blubrry.com/affiliate_buzz_podcast/"></rawvoice:subscribe> | |
| <item> | |
| <title>AB #486 | How to Turn Your WordPress Website Into a Mobile App with Brian Messenlehner, Co-founder of AppPresser.com</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-turn-your-wordpress-website-into-a-mobile-app/</link> | |
| <pubDate>Thu, 18 Jan 2018 21:29:43 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=15045</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-turn-your-wordpress-website-into-a-mobile-app/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-turn-your-wordpress-website-into-a-mobile-app/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[apppresser]]></category> | |
| <category><![CDATA[build app]]></category> | |
| <category><![CDATA[mobile apps]]></category> | |
| <category><![CDATA[Mobile Marketing]]></category> | |
| <description><p>Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed, and motivated to succeed since way back in 2003. This week, James talks to Brian Messenlehner about how to turn your WordPress website into a mobile App. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-turn-your-wordpress-website-into-a-mobile-app/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/13835408/buzz_486.mp3" length="30787358" type="audio/mpeg" /> | |
| <itunes:subtitle>Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed, and motivated to succeed since way back in 2003. This week, James talks to Brian Messenlehner about how to turn your WordPress websit...</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed, and motivated to succeed since way back in 2003. This week, James talks to Brian Messenlehner about how to turn your WordPress website into a mobile App.<br /> | |
| Brain is the Co-founder of AppPresser.com, a WordPress based framework for building iOS and Android Apps. With more people accessing the Internet using mobile devices surpassing that of computers, paying attention to what's available in the App space is time well spent.<br /> | |
| The Types of Apps That Can Be Developed<br /> | |
| The applications are endless but you can use AppPresser to build an App to compliment your website. Perhaps you have a WordPress blog that you want more exposure to. AppPresser allows you to build an app from any WordPress website. Some examples include: church apps, school apps, event and conference apps, BuddyPress apps, WooCommerce apps etc.<br /> | |
| Subscribe: <a href="/affiliatebuzz/" target="_blank" rel="noopener">Unleash your affiliate marketing potential with expert interviews and insight from the industry's leading marketers and thought leaders ...delivered weekly to your inbox!</a><br /> | |
| The Benefits of Having an App<br /> | |
| Brian explains that an App provides "More doorways to your content". If you are developing an audience, this is an excellent way to interact. If you need to send out a new piece of content or blog post, a push notification goes out to anyone who has your App on their phones, giving them instant access to the new content. You can also increase revenues by selling Apps to your existing clients.<br /> | |
| In This Episode You Learn:<br /> | |
| <br /> | |
| * How AppPresser works to turn your WordPress website into a mobile App<br /> | |
| * How he got started making IOS apps<br /> | |
| * The types of Apps that can be built<br /> | |
| * How much time it takes to put an App together<br /> | |
| * What technical skills you need to know to use AppPresser<br /> | |
| * How to increase revenues by selling apps to clients<br /> | |
| * Launching your App to the App stores<br /> | |
| * Using AppPresser to access all the native mobile features available<br /> | |
| * How to sign up to AppPresser to build your App<br /> | |
| * Using App previewer to see what your App will look like on your device<br /> | |
| <br /> | |
| Resources:<br /> | |
| <br /> | |
| * <a style="color: #0000ff;" href="https://apppresser.com/">AppPresser.com</a>: The best way to create iOS and Android mobile apps that integrate with WordPress.<br /> | |
| * <a style="color: #0000ff;" href="https://badgeos.org/">BadgeOS™</a> is a powerful free plugin to WordPress that lets you easily create achievements and issue sharable badges as your users succeed.<br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:04</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #485 | Advocacy Websites, and Getting Adam Back – A Mother’s Triumph Over Epilepsy and Autism with Arlene Martell</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/advocacy-websites/</link> | |
| <pubDate>Fri, 12 Jan 2018 23:32:55 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=15043</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/advocacy-websites/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/advocacy-websites/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[advocacy]]></category> | |
| <category><![CDATA[advocacy websites]]></category> | |
| <category><![CDATA[epilepsy]]></category> | |
| <category><![CDATA[ketogenic diet]]></category> | |
| <category><![CDATA[tell your story]]></category> | |
| <description><p>This week, James and Arlene talk about advocacy websites and sharing the knowledge and information about a specialized subject you have advanced knowledge about. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/advocacy-websites/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/13790185/buzz_485.mp3" length="26620305" type="audio/mpeg" /> | |
| <itunes:subtitle>This week, James and Arlene talk about advocacy websites and sharing the knowledge and information about a specialized subject you have advanced knowledge about. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed, and motivated to succeed since way back in 2003. This week, James and Arlene talk about advocacy websites and sharing the knowledge and information about a specialized subject you have advanced knowledge about. Arlene shares her story of building her own advocacy website from her own knowledge and experience, and shares how you can do the same.<br /> | |
| Our Story and The Story of Adam<br /> | |
| At age 4 Adam had his first seizure which quickly escalated into Lennox Gastaut Syndrome, a severe form of epilepsy. Having tried 6 different medications and experimental meds, Adam continued to deteriorate, having hundreds of absence seizures a day, and tonic clonic convulsive seizures 4-5 times a week plus drop seizures. It was heart-wrenching to watch him go through this, until at age 8, we found the Ketogenic diet. Within days, Adam was completely seizure free, off all his medications, and starting to learn and enjoy life again. Today, Adam is 30 years old, and we are forever thankful for having found the diet that saved his life.<br /> | |
| Subscribe: <a href="/affiliatebuzz/" target="_blank" rel="noopener">Unleash your affiliate marketing potential with expert interviews and insight from the industry's leading marketers and thought leaders ...delivered weekly to your inbox!</a><br /> | |
| Who are you an Advocate For? Do You Have a Story To Tell?<br /> | |
| An advocate is defined as "a person who publicly supports or recommends a particular cause or policy." For us, we quickly realized that other families who have children with epilepsy, did not know about the diet, and doctors are not willing to even discuss it with parents as an option. This information, so life-changing, could not be kept a secret, which is why the ebook was written.<br /> | |
| When we shared our story, we had countless stories pouring in from other parents who had never heard about the Ketogenic diet. They are looking for hope, from someone who has been in the same situation before them, understand their struggle and have come through with a successful outcome.<br /> | |
| Who Can Benefit From Your Knowledge?<br /> | |
| More people than you may think! If you have had challenges, and can help others by sharing your story - do it! It is rewarding far more than you can imagine. It is sometimes tough to share your story, but always remember, others are looking for answers to the same problem, and what you can share could be life-changing for them.<br /> | |
| How Can You Truly Help Others?<br /> | |
| Start with an advocacy website and write blogs. I <a href="http://epilepsymoms.com/book" target="_blank" rel="noopener">wrote a book</a>, which shared our story, and I give it away for free, but you could sell it as well. We also did a limited number of podcasts, because interviewing someone on their area of expertise is extremely powerful when you hear their story in their own words.<br /> | |
| In This Episode You Learn:<br /> | |
| <br /> | |
| * What is an advocacy website<br /> | |
| * The benefits of building an advocacy website<br /> | |
| * The personal story of Adam and our family's struggles<br /> | |
| * What is the Ketogenic diet<br /> | |
| * How a podcast is beneficial to accompany your website<br /> | |
| * What kind of content you need for an advocacy website<br /> | |
| * Why you need courage to actually make it happen<br /> | |
| * Why being an advocate can make massive change in the lives of others<br /> | |
| <br /> | |
| Want To Build An Advocacy Website?<br /> | |
| If you do not know where to start, we can help. We can interview you, and create an amazing website for you, to help you get your story out there. Give us a call at 604-542-0747 or email me ([email protected]) and let's discuss your idea.<br /> | |
| Resources:<br /> | |
| <br /> | |
| * <a href="http://epilepsymoms.com/" target="_blank" rel="noopener">EpilepsyMoms.com</a> - Where you can find 7 episodes of my podcast, and a <a href="http://epilepsymoms.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>27:44</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #484 | 10 Keys to Achieving Success in 2018 By Building Your Own Lifestyle Publishing Business</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/10-keys-to-building-your-lifestyle-business/</link> | |
| <pubDate>Wed, 27 Dec 2017 17:00:59 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14984</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/10-keys-to-building-your-lifestyle-business/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/10-keys-to-building-your-lifestyle-business/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate lifestyle]]></category> | |
| <category><![CDATA[content calendar]]></category> | |
| <category><![CDATA[goal setting]]></category> | |
| <category><![CDATA[lifestyle business]]></category> | |
| <category><![CDATA[Virtual Assistant]]></category> | |
| <category><![CDATA[virtual team]]></category> | |
| <description><p>You might be one of those guys working to build a business working from home because you like the freedom, the lifestyle, and the vacations you can have. And, if you can even have your dream car in your garage, it's your wildest dreams turning out into reality. In this episode of the Affiliate Buzz, James Martell gives you the 10 keys that will help building your lifestyle business in 2018. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/10-keys-to-building-your-lifestyle-business/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/13685537/buzz_484.mp3" length="49480582" type="audio/mpeg" /> | |
| <itunes:subtitle>You might be one of those guys working to build a business working from home because you like the freedom, the lifestyle, and the vacations you can have. And, if you can even have your dream car in your garage,</itunes:subtitle> | |
| <itunes:summary><![CDATA[You might be one of those guys working to build a business working from home because you like the freedom, the lifestyle, and the vacations you can have. And, if you can even have your dream car in your garage, it's your wildest dreams turning out into reality. In this episode of the Affiliate Buzz, James Martell gives you the 10 keys that will help building your lifestyle business in 2018.<br /> | |
| James is a veteran Internet Marketer and a publishing company owner with around 20 years under his belt in areas of Internet marketing, affiliate marketing and podcasting. He is also the founder of <a href="http://theschoolofinternetmarketing.com/wp-login.php?action=register" target="_blank" rel="noopener">The School of Internet Marketing</a> where he hosts his <a href="http://jamesmartell.com/courses/" target="_blank" rel="noopener">6 cornerstone courses</a> which guide newbie marketers to goal achievement.<br /> | |
| If you’re the type who already have your head into Internet marketing, but not seeing success; your revenues are not really flowing and you're foggy a bit on exactly what to do, this episode lays you down a road map and grants you the needed clarity.<br /> | |
| Building Your Lifestyle Business That Works Even While You Sleep, in 2018<br /> | |
| Just like <a href="https://www.ziglar.com/" target="_blank" rel="noopener">Zig Ziglar</a> defined a 7-step goal setting course which helped and inspired millions realize their dreams, James Martell lays a 10-step formula which when followed to the last detail would help building your lifestyle business during the coming year. He says when building your lifestyle business, selecting the right topic and creating a content calendar are the basic building blocks in order to lay down a strong foundation. If you focus on learning and executing the fundamentals and avoid the ‘shiny object syndrome’ that's so prevalent on the Internet, you really have such a great opportunity to win. You only need to give yourself some time to succeed.<br /> | |
| Start A Publishing Company, Not an Affiliate Marketing Business<br /> | |
| Don't be under the impression that you're starting an affiliate marketing business, there's really no such thing. What you're really doing here is, starting a publishing company. You're creating epic content that's really helpful to a group of people, your audience. You're then repurposing the content into various forms like booklets, slide presentations, audio video presentations and others. The goal really is; you want to get planted first, get established, and get things in order and going. Next, you want to be pursued, you want to be an influencer and be an expert on your topic. It is then you start applying to a bunch of affiliate programs from where you start earning your income.<br /> | |
| Build A Virtual Team That’s Super Cost Effective<br /> | |
| James helped one of his friends who's not good on the computer keyboard or using WordPress, to set up an account on <a href="https://www.upwork.com" target="_blank" rel="noopener">Upwork</a>, the #1 website to find high-talent low-cost freelancers. They hired a <a href="/affiliate-buzz/how-to-build-a-virtual-team/" target="_blank" rel="noopener">virtual assistant</a> at $5/hour. The friend wanted her articles optimized and schedule them for publishing. The VA just took an hour and 15-minutes to get the job done. Total cost ...just $6.<br /> | |
| This is how it works when you have a <a href="/affiliate-buzz/how-to-build-a-virtual-team/" target="_blank" rel="noopener">virtual team</a> in place. It costs very little as compared to a real team in an office setting. You have a variety of talent at your disposal; be it graphics designers, audio-video editors, writers and others.<br /> | |
| So listen now, start building your lifestyle business you’ve only dreamed of, which works 24/7.<br /> | |
| The School of Internet Marketing<br /> | |
| James wraps up this edition offering listeners a <a href="http://theschoolofinternetmarketing.com/wp-login.php?]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>51:32</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #483 | How and Why Building a Virtual Team of Freelancers Is Key to Succeeding in Affiliate Marketing</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-build-a-virtual-team/</link> | |
| <pubDate>Fri, 22 Dec 2017 20:57:12 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14983</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-build-a-virtual-team/#comments</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-build-a-virtual-team/feed/</wfw:commentRss> | |
| <slash:comments>1</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[15-minute rule]]></category> | |
| <category><![CDATA[activecollab]]></category> | |
| <category><![CDATA[basecamp]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <category><![CDATA[productivity]]></category> | |
| <category><![CDATA[upwork]]></category> | |
| <category><![CDATA[virtual team]]></category> | |
| <description><p>You dream of building a lifestyle business and you very well know how to build one. You have all the needed skills and knowledge. But, where’s the time? Your day is already crammed up; day job, family time and other errands. Your dream to build a business is being pushed around and now it almost seems an unreality. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-build-a-virtual-team/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/13652855/buzz_483.mp3" length="28054674" type="audio/mpeg" /> | |
| <itunes:subtitle>You dream of building a lifestyle business and you very well know how to build one. You have all the needed skills and knowledge. But, where’s the time? Your day is already crammed up; day job, family time and other errands.</itunes:subtitle> | |
| <itunes:summary><![CDATA[You dream of building a lifestyle business and you very well know how to build one. You have all the needed skills and knowledge. But, where’s the time? Your day is already crammed up; day job, family time and other errands. Your dream to build a business is being pushed around and now it almost seems an unreality. Well, there’s good news for you. In this episode, James Martell, talks about how to build a virtual team paying as little as $5 an hour, so that you can save time for other more important tasks.<br /> | |
| James Martell is a veteran who’s running online businesses for almost 20 years and has worked with 500+ freelancers during these long years. His Affiliate Marketing business started way back in 1999 and he’s into podcasting since late 2003. In this episode, he talks about where to find low cost freelancers and how to build a virtual team of freelance talent to support you.<br /> | |
| Virtual Team! What is it and Why You Need One?<br /> | |
| The advent of Internet and advances in communication technologies made the world a global village. Even some of the undeveloped countries now have access to high-speed Internet. The people here have learnt great technical skills like building websites, designing graphics, editing audio and video, working on social media and many more. They’re being great in the English language as well, so they’re able to write and speak good English.<br /> | |
| Because of the low cost of living in these countries, these people are readily available with a fraction of the remuneration you’d pay your staff in a brick and mortar type office setting.<br /> | |
| Sometimes, the reality might be you don't know everything and so many different talents are needed to run your business. Technical problems and the little things that pop up can so quickly take you off track and waste the better part of a day may be working on a tech issue that is just not something you should be working on. You may only need to assign a project before you go to sleep and wake up to realize it already finished.<br /> | |
| How to Build a Virtual Team<br /> | |
| Websites like Upwork, Freelancer, Fiverr and a few others are a place where you can find highly talented low-cost freelancers. Most of these guys are well educated certified professionals who want to make a few bucks on the side. It is a simple as creating an account and posting a job with details of your job needs. In no time you’re flooded with great proposals and you can soon start hiring freelance talent. Once you hire a few people, you surround yourself with them by creating them accounts and collaborating with them in your project management software like Basecamp or ActiveCollab. You just need to send a notification for your team to jump on to the tasks you’ve assigned, whenever you’re in need of their services. This is how to build a virtual team; your key to succeed in your Affiliate Marketing business.<br /> | |
| In this episode, you’ll learn<br /> | |
| <br /> | |
| * What is a virtual team and why you need one<br /> | |
| * Building a business that works so YOU don't have to; and how you can see success much faster<br /> | |
| * The 15-minute rule: It will make you nothing but money and it'll save you nothing but money<br /> | |
| * Why building a virtual team of freelancers is really the key to succeeding in Affiliate Marketing<br /> | |
| * What you can expect to pay and why it's really not worth your time to do the work yourself<br /> | |
| <br /> | |
| Resources:<br /> | |
| <br /> | |
| * <a href="http://jamesmartell.com/affiliate-buzz/lifestyle-business/" target="_blank" rel="noopener">Affiliate Buzz #476 - It’s About Lifestyle, and Why Freedom Is a Worthy Goal!</a><br /> | |
| * <a href="http://jamesmartell.com/affiliate-buzz/todd-crawford-transparency-multi-channel-approach-performance-model/" target="_blank" rel="noopener">Talk with Todd Crawford about various ways that Affiliate Commissions are now split</a><br /> | |
| * <a href="http://jamesmartell.com/courses/" target="_blank" rel="noopener">Outsourcing Essentials: A video based course to master the ...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>29:13</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #482 | A Simple Plan for Earning $10,000 a Month Serving SmarterLocal Businesses with Captain Tony Valentino</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-start-a-local-marketing-agency/</link> | |
| <pubDate>Wed, 06 Dec 2017 23:11:44 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14531</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-start-a-local-marketing-agency/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-start-a-local-marketing-agency/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[earning money online]]></category> | |
| <category><![CDATA[entrepreneurship]]></category> | |
| <category><![CDATA[local marketing agency]]></category> | |
| <category><![CDATA[smarterlocal]]></category> | |
| <category><![CDATA[tony valentino]]></category> | |
| <description><p>Welcome to another edition of Affiliate Buzz, and join James Martell and Captain Tony Valentino to hear a discussion on ‘A Simple Plan for earning $10,000 a Month Serving SmarterLocal Businesses’. Tony Valentino is a special guest who’s a local customer acquisition specialist and a serial entrepreneur. Today, he joins James to talk about how to start a local marketing agency and earn big money by serving local customers. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-start-a-local-marketing-agency/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/13524792/buzz_482.mp3" length="50538396" type="audio/mpeg" /> | |
| <itunes:subtitle>Welcome to another edition of Affiliate Buzz, and join James Martell and Captain Tony Valentino to hear a discussion on ‘A Simple Plan for earning $10,000 a Month Serving SmarterLocal Businesses’. Tony Valentino is a special guest who’s a local custome...</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of Affiliate Buzz, and join James Martell and Captain Tony Valentino to hear a discussion on ‘A Simple Plan for earning $10,000 a Month Serving SmarterLocal Businesses’. Tony Valentino is a special guest who’s a local customer acquisition specialist and a serial entrepreneur. Today, he joins James to talk about how to start a local marketing agency and earn big money by serving local customers.<br /> | |
| Tony is an "academic geek" and has a degree in Electronics who is a Yacht Captain by profession. He currently lives in Bahamas who still works on boats and takes people to nice beaches around the world. His boating career spans 30 long years. He has been studying internet marketing and search engine optimization for more than 10 years. He also learned how to build high-quality websites that market to the right audience and to drive profitable traffic.<br /> | |
| How to Start a Local Marketing Agency<br /> | |
| Do you know you can make a big buck selling Internet marketing services to local businesses? Those skills which you already possess as an Affiliate/ Internet marketer can be a big win for these local businesses. The local electronics’ store, mattress’ stores and local other businesses are at the verge of closing down due to competition from the ‘Amazons’ especially due to lack of marketing skills on the Internet.<br /> | |
| In this episode, James and Tony talk about how they got in touch with potential clients through simple questions and casual conversations. Some of these clients ask for more services or refer to other businesses.<br /> | |
| Outsourcing Your Work to Low Cost Freelance Professionals<br /> | |
| You might be wondering <a href="http://smarterlocal360.com/freeguidebook/" target="_blank" rel="noopener">how to start a local marketing agency</a>; the infrastructure, the employees and all the other stuff you’ll have to manage. Now, there’s Good News! Low cost freelance talent is at your disposal that became available because of the advent of Internet. Especially, people from low cost Asian and African countries are readily available. With a little bit of searching and patience on websites like Upwork you can have someone with almost equal expertise as a local and you pay him less than 20% of what you’d pay a local person.<br /> | |
| They discuss how you can communicate on a daily basis like in an office setting using Skype or Zoom. No office space, no employees to manage. And, after all this, you walkway with a clean 70% of all the margins.<br /> | |
| In this episode, you’ll learn:<br /> | |
| <br /> | |
| * How to start a local marketing agency in your local market<br /> | |
| * The level of potential profitability for marketers while serving these local clients<br /> | |
| * How you can be a big win for these local businesses because of your knowledge<br /> | |
| * Who ideal clients are and what it takes to become a <a href="http://smarterlocal360.com/freeguidebook/" target="_blank" rel="noopener">SmarterLocal Partner</a><br /> | |
| * The exact types of clients you want to attract<br /> | |
| * How to earn $200-$400 without leaving your desk<br /> | |
| * The portability of the business, meaning being able to talk and serve people without meeting them face to face.<br /> | |
| * How services are fulfilled, how much time needs to be spent working with a particular client<br /> | |
| * How you can outsource all of your work to low cost freelance professionals<br /> | |
| * What's included in the SmarterLocal Partner Program<br /> | |
| * How to have a happier and more profitable 2018<br /> | |
| <br /> | |
| Resources<br /> | |
| <br /> | |
| * <a href="http://smarterlocal360.com/freeguidebook/" target="_blank" rel="noopener">The FREE Guidebook for the SmarterLocal Partner Program</a><br /> | |
| * The SmarterLocal Marketing Podcast episodes discussed with Tony Valentino<br /> | |
| <br /> | |
| * <a href="http://smartlocal360.com/company-to-build-my-website/" target="_blank" rel="noopener">How One Small Website Tweak Exploded Sales and Changed Everything for this Local Business</a><br /> | |
| * <a href="http://smartlocal360.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>52:39</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #476 | It’s About Lifestyle, and Why Freedom Is a Worthy Goal with James & Arlene Martell</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/lifestyle-business/</link> | |
| <pubDate>Fri, 03 Nov 2017 00:57:54 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14525</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/lifestyle-business/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/lifestyle-business/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate business]]></category> | |
| <category><![CDATA[affiliate lifestyle]]></category> | |
| <category><![CDATA[earning extra income]]></category> | |
| <category><![CDATA[lifestyle business]]></category> | |
| <category><![CDATA[working at home]]></category> | |
| <description><p>In this episode of the Affiliate Buzz, James Martell and Arlene talk about the benefits of choosing to run a lifestyle business, where it’s not only the money but also the freedom that comes along. James strongly decided he would not raise his kids in a terrible environment where there’s no money, he would sort things out somehow to make the needed money. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/lifestyle-business/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/13569647/buzz_476.mp3" length="33346898" type="audio/mpeg" /> | |
| <itunes:subtitle>In this episode of the Affiliate Buzz, James Martell and Arlene talk about the benefits of choosing to run a lifestyle business, where it’s not only the money but also the freedom that comes along. James strongly decided he would not raise his kids in ...</itunes:subtitle> | |
| <itunes:summary><![CDATA[You are frustrated… You have no money for your teenage kids to meet their ever increasing needs and demands. You’re working hard in your day job even sacrificing family time but still the money isn’t good enough. Isn’t there a better way to work and earn? In this episode of the Affiliate Buzz, James Martell and Arlene talk about the benefits of choosing to run a lifestyle business, where it’s not only the money but also the freedom that comes along. James strongly decided he would not raise his kids in a terrible environment where there’s no money, he would sort things out somehow to make the needed money.<br /> | |
| James and Arlene started into Affiliate Marketing way back in 1999 with the help of a friend just after they were knocked out of an online business they were running successfully. There were early on struggles in Affiliate Marketing during the first couple of years, but they never looked back ever since. Their earlier experiences in the online world are, having to start afresh an unfamiliar business whenever they had to shut down a business.<br /> | |
| A Lifestyle Business: Live and Work the Way You Want<br /> | |
| James was always against the idea of being an employee, sitting inside a cubicle somewhere in an office setting. He did not at all like the clock. He always wanted the freedom that came with a lifestyle business and he was working at home since the year 1999. Arlene on the other hand, with their 4 kids and one of them being sick, could not go out to work. She started supporting her husband in their lifestyle business earning extra income, even at the comfort of working from their home. Soon they started to see real success. Their book business boomed, their affiliate sites were cranking, and they soon decided to go on a holiday, something they had not done for years.<br /> | |
| More Fun while Travelling with the Family<br /> | |
| Things were not smooth before the Couple came into Affiliate Marketing. They were driving an old Pontiac Sunbird for a family of six. Their credit card did not have the credit to even buy a domain name. While James was searching for 5 bucks to put gas in the car, Arlene was giving away old pots and pans in exchange for a little cash or whatever.<br /> | |
| But, once their business took off, they were searching for places to visit as cash was no longer an issue. Almost on a daily basis, James was checking his business stats from Internet centers as hotels back then did not have Internet access.<br /> | |
| James and Arlene’s vacation in Hawaii was the 1st one in 15 years. It was all waterfalls, jungles and swimming. Arlene felt it was so warm, tropical and relaxing. Soon the whole family started to travel. A 3-week road trip down the coast; Seattle, San Francisco, California, Disneyland, Vegas and other places. Next they hopped on a 10-day Eastern Caribbean cruise; spectacular trips on the islands. 3 times to Disneyland, 7 times to Germany, Spain, Cuba, 35 time to Vegas, 3 times to New York, Chicago, Austin and other places. These are their wildest dreams coming true because they figured out to run their lifestyle business.<br /> | |
| In This Episode You Learn:<br /> | |
| <br /> | |
| * What Affiliate Marketing Business has done James and Arlene over the years<br /> | |
| * Why Affiliate Marketing Business is so important<br /> | |
| * Early on struggles during the first couple of years in the business<br /> | |
| * Why freedom is a worthy goal and what this business did for James and Arlene<br /> | |
| * First vacation in 15 years in Hawaii with only James and Arlene, it was so warm, tropical and relaxing.<br /> | |
| * A 3-week road trip with all the family down the coast: Seattle, San Francisco, Disneyland, Vegas<br /> | |
| * A 10-day Eastern Caribbean cruising trip<br /> | |
| * Multiple trips to Germany, Spain, Cuba<br /> | |
| <br /> | |
| Resources:<br /> | |
| <br /> | |
| * Affiliate Marketers Handbook - One of the very first ebooks (period), ebooks in affiliate marketing space, and easily one one the first Million dollar sellers<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>34:44</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #475 | Matt Frary, Disrupts the Affiliate Ecosystem By Bringing Large-Scale Affiliates Under One Roof to Increase Negotiating Power with Multinational Brands</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/elite-media-partners/</link> | |
| <pubDate>Thu, 26 Oct 2017 22:38:52 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14524</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/elite-media-partners/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/elite-media-partners/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Affiliate Ecosystem]]></category> | |
| <category><![CDATA[affiliates]]></category> | |
| <category><![CDATA[Elite Media Partners]]></category> | |
| <category><![CDATA[multinational brands]]></category> | |
| <description><p>In this edition of Affiliate Buzz, join James Martell and Matt Frary as they talk about Matt’s announcement on how he’s disrupting the Affiliate Ecosystem by bringing large-scale affiliates all under One Roof, thereby increasing the negotiating power with multinational brands. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/elite-media-partners/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/13533791/buzz_475.mp3" length="28483525" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of Affiliate Buzz, join James Martell and Matt Frary as they talk about Matt’s announcement on how he’s disrupting the Affiliate Ecosystem by bringing large-scale affiliates all under One Roof,</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of Affiliate Buzz, join James Martell and Matt Frary as they talk about Matt’s announcement on how he’s disrupting the Affiliate Ecosystem by bringing large-scale affiliates all under One Roof, thereby increasing the negotiating power with multinational brands. Matt always seems to be on the leading edge, always having something new in the pipeline. This time he’s here to talk about his purchase of Elite Media Partners, a monetization agency from Brook Schaaf.<br /> | |
| Elite Media Partners<br /> | |
| Matt Frary is the Founder and CEO for Smarter Chaos.com and SheIsMedia.com and is a national expert on brand management and customer acquisition. SmarterChaos.com develops customer acquisition marketing programs designed to drive sales and increase ROI while SheIsMedia.com is an affiliate marketing resource for female bloggers.<br /> | |
| Matt and his team started to realize that, in the affiliate marketing world there are these large sources of traffic which show up just about in every affiliate program and there's around twenty affiliates that really are a big part of the ecosystem of anybody's affiliate program. These generally do not have professional sales forces like an e-Bay does, and they are having to go out there and do their own business development, representing themselves to the merchants. In this context, Matt wanted to launch a world-class affiliate representation agency to represent these best affiliates out there that are underrepresented and to bring them to the merchants and make that perfect pairing almost like the match.com of affiliate marketing. Such a thing might be happening the first time ever in the Affiliate Marketing world.<br /> | |
| Challenges of Large Scale Affiliates When Dealing With Multinational Brands<br /> | |
| In the affiliate world, top players are always going to be the big guns like Retail Me Not, E-Bay and others. These are the types of affiliates that have the majority of the share of interest from advertisers and because they also have the marketing dollars in place. They have almost endless pockets to be able to put a sales team on top of going to these advertisers and getting higher payouts, special coupons, and placement deals in special categories and also getting them to pay for advertorials, newsletter drops, solo emails and things like that.<br /> | |
| Now, if the average affiliate coming in said, 'Hey, I wanted to build a Coupon Loyalty site or a Content site', will they be able to battle these very multi-national giants? But, what if these players are all brought to aggregate as a team? What if they too can start negotiating higher commissions, special coupons, and placements from these advertisers? Such a thing is simply not possible if they want to go all alone individually. And this is the vision and mission of the team at Elite Media Partners, to make it possible for these average affiliates negotiate better deals, almost in comparison to the big players.<br /> | |
| In This Episode You Will Learn:<br /> | |
| <br /> | |
| * Some of the challenges affiliates are facing when dealing with multinational brands<br /> | |
| * Benefits for affiliates for being with Elite Media Partners<br /> | |
| * All the readings that would attract someone who want to work with Elite Media partners<br /> | |
| * Steps taken by Elite Media partners when someone reaches out to them<br /> | |
| * How aggregating large-scale affiliates would increase the negotiating power with multinational brands<br /> | |
| * Large website traffic, busy work in front of their machines; does it necessarily mean equal great negotiating skills?<br /> | |
| * What are all the things that you need as an affiliate to be successful with advertisement programs<br /> | |
| <br /> | |
| Resources:<br /> | |
| <a href="https://www.elitemediapartners.net/">SIMPLE IS POWERFUL - Advertiser Management and Business Development for Affiliates</a><br /> | |
| <a href="https://www.elitemediapartners.net/what-we-do">AFFILIATE PARTNERS - Overwhelmed by business development demands?]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>29:40</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #474 | Strategic Positioning for Performance Marketing with David Dalka, Founder and Managing Director of Fearless Revival</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/strategic-positioning-for-performance-marketing/</link> | |
| <pubDate>Fri, 20 Oct 2017 00:29:11 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14520</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/strategic-positioning-for-performance-marketing/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/strategic-positioning-for-performance-marketing/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[CPM advertising]]></category> | |
| <category><![CDATA[digital marketing]]></category> | |
| <category><![CDATA[Fearless Revival]]></category> | |
| <category><![CDATA[performance marketing]]></category> | |
| <description><p>In this episode of the Affiliate Buzz, James talks to David Dalka, Founder of Fearless Revival about Strategic Positioning for Performance Marketing. The success metrics most of these medium-sized lifestyle businesses use to judge the success of their website is, how many clicks did a piece of information get. So a local investigative reporting about something that's not quite right with your local government isn't getting much attention, therefore there's less of an incentive for that local newspaper to put as much resources into that as they must. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/strategic-positioning-for-performance-marketing/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/13023499/buzz_474.mp3" length="32640965" type="audio/mpeg" /> | |
| <itunes:subtitle>In this episode of the Affiliate Buzz, James talks to David Dalka, Founder of Fearless Revival about Strategic Positioning for Performance Marketing. The success metrics most of these medium-sized lifestyle businesses use to judge the success of their ...</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed, and motivated to succeed since way back in 2003. Last week, James, a 15 year veteran podcaster, talked about why and how to launch a profitable podcast in a matter of just weeks. This week, James talks to David Dalka about Strategic Positioning for Performance Marketing. Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed, and motivated to succeed since way back in 2003. Last week, James, a 15 year veteran podcaster, talked about why and how to launch a profitable podcast in a matter of just weeks. This week, James talks to David Dalka about Strategic Positioning for Performance Marketing.<br /> | |
| David Dalka is Founder and Managing Director of Fearless Revival. He is also the CEO, Business Advisory Services. He advises Chief Executive Officers, global leaders, and their teams to rethink perspectives and reshape priorities about business, technology and trends in society. David translates symptoms, buzzwords, and information overload into actionable root causes.<br /> | |
| David completed a MBA at The University of Chicago. His background is in financial services and he worked for what is now the world's largest investment manager Blackrock. He learned a lot about how to change business models and workforces, and leverage IT. He got involved in the digital marketing world mostly in the search side. He became fascinated with how people didn't adapt to new forms of digital marketing, how companies are just resistant to new ways of looking at those things and implementing them and he saw these patterns over and over again. He also saw how some businesses adapted easily and some didn't.<br /> | |
| How CPM Advertising is Adversely Affecting Our Society<br /> | |
| The success metrics most of these medium-sized lifestyle businesses use to judge the success of their website is, how many clicks did a piece of information get. So a local investigative reporting about something that's not quite right with your local government isn't getting much attention, therefore there's less of an incentive for that local newspaper to put as much resources into that as they must. But there are more cat videos on the web, and other celebrity news. And people are looking to Twitter for the hottest story and the trending thing and there's like ninety thousand more stories about a particular item.<br /> | |
| So what eventually happens is there's more and more stuff where it gets over covered and then there's more and more stuff that's important that doesn't get any coverage at all. Niche quality content is becoming rarer and more difficult to find.Strategic positioning for performance marketing.<br /> | |
| A lot of people just start and they chase the things that everybody says they should do and they usually chase it from the brand marketing paradigm. They hardly make sure that they're attracting the right traffic to their website in the first place. And, you meet people that are still out there doing the same 10 things for every website. Some decide to do something as they gravitate to some buzzword.<br /> | |
| But, according to David, it all starts with who's your customer, what are you doing for your customer, why are you doing that and then, asking the question, do I have the right order chart and the right resource in doing the right things to achieve that. When you clearly define their strategic positioning, you can determine what type of advertising you want to do.<br /> | |
| Here’s What You’ll Learn:<br /> | |
| <br /> | |
| * How David got involved in the digital and performance marketing community<br /> | |
| * How CPM advertising is adversely effecting our society<br /> | |
| * Problems businesses run into when they haven't defined their strategic positioning<br /> | |
| * How businesses are not ready to change though the world around is changing<br /> | |
| * How businesses are measuring wrong metrics,]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>34:00</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #473 | YES! In a Matter of Weeks, You Can Be Launching a Profitable Podcast (and Why You Should)</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-launch-a-profitable-podcast/</link> | |
| <pubDate>Wed, 30 Aug 2017 23:39:35 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14515</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-launch-a-profitable-podcast/#comments</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-launch-a-profitable-podcast/feed/</wfw:commentRss> | |
| <slash:comments>2</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Dan Lok]]></category> | |
| <category><![CDATA[earn income with a podcast]]></category> | |
| <category><![CDATA[Outsouring]]></category> | |
| <category><![CDATA[Podcasters]]></category> | |
| <category><![CDATA[podcasting]]></category> | |
| <description><p>Why is it that affiliates are not jumping on the podcasting bandwagon? There are tons of people starting very profitable and successful podcasts. Just listen to episodes of James’ Podcasting Mastery podcast. Why are you not podcasting? Are you already successful in other areas of marketing and don’t need the traffic? Are you fearful of getting behind a microphone and talking? <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-launch-a-profitable-podcast/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/12691874/buzz_473.mp3" length="30909361" type="audio/mpeg" /> | |
| <itunes:subtitle>Why is it that affiliates are not jumping on the podcasting bandwagon? There are tons of people starting very profitable and successful podcasts. Just listen to episodes of James’ Podcasting Mastery podcast. Why are you not podcasting?</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed, and motivated to succeed since way back in 2003. Last week, James talked about how Cindy Small, from the SmarterLocal Partner Program, went from <a href="http://jamesmartell.com/affiliate-buzz/start-a-smarterlocal-digital-marketing-agency/" target="_blank">$0 to $19,000 in sales with a 46¢ postcard</a>. This week, James, a 15 year veteran podcaster, talks about why and how to launch a profitable podcast in a matter of just weeks.<br /> | |
| This topic came about because James was talking to Arlene about podcasting as it relates to affiliate marketing space. Why is it that affiliates are not jumping on the podcasting bandwagon? There are tons of people starting very profitable and successful podcasts. Just listen to episodes of James’ Podcasting Mastery podcast. Why are you not podcasting? Are you already successful in other areas of marketing and don’t need the traffic? Are you fearful of getting behind a microphone and talking?<br /> | |
| How to Launch a Profitable Podcast<br /> | |
| There are many reasons why some people do not podcast, but there are also several reasons why people should podcast:<br /> | |
| <br /> | |
| * Establishes you as an expert<br /> | |
| * Increases traffic<br /> | |
| * Generates sales and leads<br /> | |
| * Builds relationships<br /> | |
| * Expands your online footprint<br /> | |
| <br /> | |
| Podcasting gives you a much larger reach than blogs. You are accessible via podcasting directories, including <a href="https://www.apple.com/ca/itunes/" target="_blank">iTunes</a>, <a href="https://www.stitcher.com/" target="_blank">Stitcher</a>, <a href="https://www.iheart.com/" target="_blank">iHeartRadio</a> and numerous others. Podcasting gives you fresh SEO content for your site, it separates you from your competition, and you can sell more – way more! That’s how to launch a profitable podcast.<br /> | |
| Podcasting Mastery Podcast: Earn Income as a Podcaster<br /> | |
| James’ other podcast is <a href="http://podcastingmastery.com/" target="_blank">Podcasting Mastery</a>, and features guests who are successful podcasters and talk to them about what they are doing with their show: why they started it, lessons they learned, how they are monetizing it – all the things that a potential podcaster would want to know by listening to those who have gone before you. Podcasting Mastery currently has 54 episodes. In July 2017, there were 73,655 listeners – yet James does no paid advertising for the program.<br /> | |
| Start a podcast because it is the quickest way to build an audience, fastest way to build relationships with that audience, and the best way to dig in and get established. Episode #053 with Ryan Stewman, host of the <a href="http://podcastingmastery.com/how-to-generate-leads-and-sales-with-a-podcast/" target="_blank">Hardcore Closer podcast</a>, discusses how he converted his podcast into a sales generating machine. Another example is episode #054 with Rockie Lee, host of the <a href="http://www.claritycoach.ca/blog/" target="_blank">Clarity Coach podcast</a>. He is already already landing influential guests, and starting to attract <a href="http://podcastingmastery.com/how-to-attract-influential-guests/" target="_blank">new clients</a> after only 13 episodes.<br /> | |
| Here’s What You’ll Learn<br /> | |
| <br /> | |
| * How to earn income as a podcaster and how to launch a profitable podcast.<br /> | |
| * How JambMEDIA can manage your podcast, like it does for many other podcasters.<br /> | |
| * Dan Lok does a great job at personal branding. Check out <a href="http://www.shouldersoftitans.com/" target="_blank">Shoulders of Titans</a> and <a href="https://www.spreaker.com/show/high-ticket-sales-secrets" target="_blank">High Ticket Sales</a>.<br /> | |
| * How to receive coaching from James to start, build, and generate sales with your podcast through his Podcasting Mastery Course.<br /> | |
| * How to get FREE copies of James’ two books: <a href="https://www.amazon.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:12</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #472 | $0 – $19,000 in Sales with a 46¢ Postcard That Can Make Local Businesses Chase You to Do Their Marketing with James Martell</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/start-a-smarterlocal-digital-marketing-agency/</link> | |
| <pubDate>Fri, 18 Aug 2017 22:21:00 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14508</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/start-a-smarterlocal-digital-marketing-agency/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/start-a-smarterlocal-digital-marketing-agency/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Blog]]></category> | |
| <category><![CDATA[local marketing agency]]></category> | |
| <category><![CDATA[smarterlocal]]></category> | |
| <category><![CDATA[work at home]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James Martell talks about Cindy Small about how she went from $0 to $19,000 in sales with a 46¢ postcard with his SmarterLocal Partner Program. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/start-a-smarterlocal-digital-marketing-agency/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/12604198/buzz_472.mp3" length="37040822" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James Martell talks about Cindy Small about how she went from $0 to $19,000 in sales with a 46¢ postcard with his SmarterLocal Partner Program. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, James Martell talks about Cindy Small about how she went from $0 to $19,000 in sales with a 46¢ postcard with his <a href="http://smarterlocal360.com/freeguidebook" target="_blank" rel="noopener">SmarterLocal Partner Program</a>.<br /> | |
| A doctor found Cindy because of that postcard. Cindy and James put together a proposal for the doctor to attract new patients to his office. The doctor gave the go ahead to develop two $3,500 websites with a 12-month ongoing promotional program for $12,000, for a combined total sale of $19,000. The hard costs to develop the Websites and implement the promotional program is about $6,000 because everything is outsourced, leaving $13,000 for the partner. There's some money to be made when you start a SmarterLocal digital marketing agency and work with local business owners who really need help.<br /> | |
| Start a SmarterLocal Digital Marketing Agency<br /> | |
| James talks about the $10,000 guarantee he offers all SmarterLocal Partners. He works side-by-side mentoring them, just like he did with Cindy, until $10,000 in sales is closed. It’s a win-win situation. With the program, local partners manage the clients, but are able to outsource much of the work to be done to low-cost freelancers who are eager to do the work for them.<br /> | |
| Michael Gerber, author of the "<a style="color: #0000ff;" href="https://www.amazon.ca/Myth-Revisited-Small-Businesses-About/dp/0887307280">E-Myth - Why Most Small Businesses Don't Work and What to Do About It</a>," points out that you are better off to start a business that you know little about. For example, a business person can start a bakery and hire bakers. Knowing how to make cakes has nothing to do with running a business.<br /> | |
| Outsource Using Upwork<br /> | |
| James has successfully outsourced 1,600 projects and worked with more than 500 freelancers. He is a huge fan of outsourcing. He teaches classes and writes about it. In the SmarterLocal Program, he teaches partners how to become a master outsourcer.<br /> | |
| Apply to start a SmarterLocal digital marketing agency. James walks partners through the steps involved to become 100% proficient in hiring talented freelancers, including pre-written job descriptions and orders used to hire them. Use the guidelines created by James to build a team of anyone you need to succeed.<br /> | |
| Here’s What You’ll Learn<br /> | |
| <br /> | |
| * Why it's not worth your time to do the work when you can hire low-cost professionals to handle most of the tasks for you.<br /> | |
| * How to use <a style="color: #0000ff;" href="https://www.upwork.com/">Upwork</a> (freelancer site) and Basecamp (project management system) as a powerful way to run and manage a business.<br /> | |
| * When dealing with local business owners, a common misconception is that you are marketing SmarterLocal services and products to an area that you live in. Not true – services can be managed from anywhere!<br /> | |
| * Why local business owners only care about increasing revenues, by attracting local consumers to their business and keep them coming back.<br /> | |
| * How to centralize generating leads by giving the task to people who do it every day. Again, the business owner does not need to handle such a task.<br /> | |
| * How the SmarterLocal Program provides clients with a website, marketing funnel, training, support - everything you need to start a SmarterLocal digital marketing agency.<br /> | |
| * Ways to utilize mailing out postcards because they are inexpensive; less mail is being sent out, so people notice it; and why business owners are tired of their inboxes being full of unwanted email ads.<br /> | |
| * How digital marketing consulting services, such as podcasts and Facebook ads, generate leads and high profit margins.<br /> | |
| * How to manage the freelancers you have hired via outsourcing.<br /> | |
| <br /> | |
| Resources<br /> | |
| <br /> | |
| * Find out more information on how to start a SmarterLocal digital marketing agency, which gives you everything you need to market to local business ...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>38:35</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #471 | How to Build a Lucrative Affiliate Sales Channel to Increase Sales and Revenues with Dush Ramachandran</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-build-a-affiliate-sales-channel/</link> | |
| <pubDate>Tue, 08 Aug 2017 22:38:23 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14503</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-build-a-affiliate-sales-channel/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-build-a-affiliate-sales-channel/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[Affiliate program]]></category> | |
| <category><![CDATA[how to build a affiliate sales channel]]></category> | |
| <category><![CDATA[increase sales]]></category> | |
| <category><![CDATA[start an affiliate program]]></category> | |
| <description><p>Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed, and motivated to succeed since way back in 2003. Last week, James talked to Darren Little about how to fire your boss in the next 30 to 90 days and quitting your day job. This week, James talks to Dush Ramachandran about how to build an affiliate sales channel to increase sales and revenues. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-build-a-affiliate-sales-channel/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/12532656/buzz_471.mp3" length="30372701" type="audio/mpeg" /> | |
| <itunes:subtitle>Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed, and motivated to succeed since way back in 2003. Last week, James talked to Darren Little about how to fire your boss in the next 30 ...</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed, and motivated to succeed since way back in 2003. Last week, James talked to Darren Little about how to fire your boss in the next 30 to 90 days and quitting your day job. This week, James talks to Dush Ramachandran about how to build an affiliate sales channel to increase sales and revenues.<br /> | |
| Dush Ramachandran is the president and CEO of The Net momentum. Also, he is a speaker, author, and radio show host. He is a serial entrepreneur and hosts the Entrepreneur Effect podcast. He resides in Boulder, Colo., a hub for affiliate marketers. Dush and his wife/business partner, Terra, have launched a new product on affiliate marketing that offers beginner/intermediate training on building up an affiliate sales channel for their business.<br /> | |
| How to Start an Affiliate Program<br /> | |
| You can start an affiliate program very quickly when you know what you will price your product, how much commission will you pay, and what types of affiliates you want to target. But the challenge and the way to make it successful is to attract your affiliates and have them promote your offer on a consistent basis.<br /> | |
| What do you have to do to make your offer attractive to affiliates? Creating an offer that converts is the first step. Then you identify what type of affiliates and demographic you want. Then, you need to handle the recruitment of them. It can be simple, but there are a lot of details to think about, which many people do not realize and causes them to cripple a program. Here is what you need to know on how to build an affiliate sales channel.<br /> | |
| How to Build an Affiliate Sales Channel<br /> | |
| Make sure your product converts well and that you have a compelling sales page. Traffic can come to you via Facebook, YouTube, and other social media outlets. Focus on two categories: Warm Traffic – people who have been warmed up by someone else, and Cold traffic – people who know nothing about you or your business.<br /> | |
| Just about any type of business should consider starting and supporting an affiliate program. The smaller your margins, the less you are able to pay affiliates a commission. But if you are selling a product on your Website or through other platforms like Clickbank, it makes sense for you to have an affiliate program. And when should you start it? As soon as you have a sales page that coverts well. This is how to build an affiliate sales channel.<br /> | |
| Here’s What You’ll Learn<br /> | |
| <br /> | |
| * Whether you should use an affiliate network or an in-house software program purchased online. Both have advantages and disadvantages.<br /> | |
| * The secret to success: You need to make your offer stand out amongst the crowd and all the other available offers.<br /> | |
| * To grow a channel, you can handle it by yourself. But you still need resources, including a network or software, and hire an in-house affiliate manager or outsourced affiliate management organization.<br /> | |
| * What a good program looks like when it is running successfully for a company, and what a profitable affiliate program can do for a company.<br /> | |
| * The Affiliate Marketing Master Class was created to help others get started as a do-it-yourself course that focuses on processes and techniques.<br /> | |
| <br /> | |
| Resources<br /> | |
| <br /> | |
| * Find out more about Dush Ramachandran’s <a style="color: #0000ff;" href="https://affiliatemarketingmasterclass.net/start">Affiliate Marketing Master Class</a>. Affiliate Buzz customers can use the promo code: AFFBUZZ to receive $150 off.<br /> | |
| * Find out more about <a style="color: #0000ff;" href="http://www.clickbank.com/">Clickbank</a>, where Dush Ramachandran once worked in affiliate marketing.<br /> | |
| * To learn how to post a project properly, take the "Outsourcing Essentials Course." For more information, email [email protected] or call 604-542-0747.<br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:38</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #470 | The Power of Visualization, Your Mind and How to Fire Your Boss in 30 to 90 Days with Darren Little</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-fire-your-boss/</link> | |
| <pubDate>Thu, 03 Aug 2017 19:29:56 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14501</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-fire-your-boss/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-fire-your-boss/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[attraction marketing]]></category> | |
| <category><![CDATA[find a mentor]]></category> | |
| <category><![CDATA[fire your boss]]></category> | |
| <category><![CDATA[quit your job]]></category> | |
| <category><![CDATA[visualization]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James Martell talks with Darren Little, VP of Marketing for Vice President of Marketing for Advanced Gaming Technologies, and GIC Global Entertainment about the power of visualization, attraction marketing, and how to fire your boss in the next 30 to 90 days and quitting your day job. Darren is the founder and CEO of Bingo.com and co-founder of Blackjack.com. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-fire-your-boss/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/12497891/buzz_470.mp3" length="51745044" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James Martell talks with Darren Little, VP of Marketing for Vice President of Marketing for Advanced Gaming Technologies, and GIC Global Entertainment about the power of visualization, attraction marketing,</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, James Martell talks with Darren Little, VP of Marketing for Vice President of Marketing for Advanced Gaming Technologies, and GIC Global Entertainment about the power of visualization, attraction marketing, and how to fire your boss in the next 30 to 90 days and quitting your day job. Darren is the founder and CEO of Bingo.com and co-founder of Blackjack.com.<br /> | |
| Path to Personal Development<br /> | |
| Have you ever considered quitting your day job? If yes, it involves a path to personal development, which is centered around affiliate marketing, network bargaining, online marketing, and other forms of direct sales. Whether you have a brick-n-mortar store or a work at home business, to earn a 7-figure or more income, you must recognize your power as a leader to be able to rise to the top.<br /> | |
| Also, visualization is a key to your success. Recognize the power of visualization related to winning. You have to be a millionaire in your mind before the money shows up in your account. If you want to own your dream car someday, then go sit in a Bentley now. However, for visualization to work, you must feel worthy, deserving, love yourself, and have healthy boundaries in place to create whatever reality you want. Then, you will know how to fire your boss.<br /> | |
| How to Fire Your Boss<br /> | |
| The fastest way to any type of success is to surrender your pride and ego. Find a mentor who can put you on the fast track. Shadow them. Then, understand that you are in the personal development industry and there is a massive market of people already sold on your business model.<br /> | |
| Learn how to sell by talking to and about the clients, not your products or company - it is all about polarity. Don’t harass them. Don’t get rejected. Generate leads by solving the pain points faced by clients. Provide a solution to the problem. That way, you discover how to fire your boss and be your own boss!<br /> | |
| Here’s What You’ll Learn<br /> | |
| <br /> | |
| * Make the deal better for the other person/client. Reposition a product to benefit everyone.<br /> | |
| * Know the numbers and 7-figure model to use to make a full-time income.<br /> | |
| * Differences between personal development and other industries. Understand the rules and do’s/don’ts.<br /> | |
| * Know the difference between business models and how to communicate with clients related to affiliate marketing, online marketing, and other direct sales.<br /> | |
| * Waking trance is when you are exploring and reaching for something when vulnerable. You are told “No!” Don’t let that fill up your subconscious mind.<br /> | |
| <br /> | |
| Resources<br /> | |
| <br /> | |
| * To find out more about Darren Little, go to <a style="color: #0000ff;" href="http://simplesystem.easyautomaticmoney.com/">workwithdarrenlittle.com</a> or his blog at <a style="color: #0000ff;" href="http://www.darrenlittle.com/">darrenlittle.com</a>.<br /> | |
| * Find out about Tony Robbins and his <a style="color: #0000ff;" href="https://www.youtube.com/watch?v=sekmpBqfN9A">Unlimited Power infomercials</a>.<br /> | |
| * Learn about the<a style="color: #0000ff;" href="https://en.wikipedia.org/wiki/The_Fast_and_the_Furious"> Fast and Furious movie series</a> to discover how you can incorporate a theme into your marketing.<br /> | |
| * Read the <a style="color: #0000ff;" href="https://www.amazon.ca/Celestine-Prophecy-James-Redfield/dp/0446671002">Celestine Prophecy</a> and What the Bleep Do We Know!? to learn more about the waking trance.<br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>53:54</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #469 | How to Generate a Flood of Inbound Leads and Position Yourself as a Leading Authority By Fully Leveraging the Power of the World’s 2nd largest Search Engine….YOUTUBE!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/youtube-video-marketing-strategies/</link> | |
| <pubDate>Tue, 18 Jul 2017 21:39:38 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14495</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/youtube-video-marketing-strategies/#comments</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/youtube-video-marketing-strategies/feed/</wfw:commentRss> | |
| <slash:comments>2</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marekting]]></category> | |
| <category><![CDATA[Authority]]></category> | |
| <category><![CDATA[Desmond Soon]]></category> | |
| <category><![CDATA[Inbound leads]]></category> | |
| <category><![CDATA[Jason Majoue]]></category> | |
| <category><![CDATA[Tube Your Own Horn]]></category> | |
| <category><![CDATA[TYOH]]></category> | |
| <category><![CDATA[Video-marketing-strategies]]></category> | |
| <category><![CDATA[youtube]]></category> | |
| <category><![CDATA[YouTube video marketing strategies]]></category> | |
| <description><p>In this episode James talks with Desmond Soon and Jason Majoué about YouTube video marketing strategies. Free and paid tools available like Google Analytics, and Tube Buddy. How YouTube is part of a decision-making process. where people do their research on products by watching YouTube videos. Why creating FAQ and SAQ list to determine what customers in your niche are asking and what their pain points are. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/youtube-video-marketing-strategies/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/12381742/buzz071317.mp3" length="52858069" type="audio/mpeg" /> | |
| <itunes:subtitle>In this episode James talks with Desmond Soon and Jason Majoué about YouTube video marketing strategies. Free and paid tools available like Google Analytics, and Tube Buddy. How YouTube is part of a decision-making process.</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed, and motivated to succeed since way back in 2003. Last week, James talked to Brian Walt about <a href="http://jamesmartell.com/affiliate-buzz/location-independent-lifestyle/" target="_blank">how to lead a location independent lifestyle</a>. This week, James talks with Desmond Soon and Jason Majoué about YouTube video marketing strategies.<br /> | |
| From the "Tube Your Own Horn" Video Marketing Agency, CEO and founder Desmond Soon<a href="http://www.tubeyourownhorn.com"></a> and Chief Marketing Officer Jason Majoué discuss generating leads and sales, as well as positioning yourself and business as an authority in a specific niche by using YouTube. Desmond and Jason are specialists in the latest video marketing and video SEO ranking strategies. They work with coaches, consultants, influencers, motivational speakers, and others to help them use YouTube video marketing strategies.<br /> | |
| YouTube Video Marketing Strategies<br /> | |
| A hot button for everyone is generating leads and sales. Blogging, podcasting, and videos are three viable options to achieve this goal. Desmond decided to go with videos because he felt comfortable being on camera and YouTube was growing at the time.<br /> | |
| YouTube is a way to make money. Jason describes the importance of using YouTube to get leads and predictable income through paid and free methods. Paid advertising gives you tons of exposure to your free content to make more predictable income and more consistent leads daily. Your content needs to be educational, inspirational, or entertaining. YouTube is like a blue ocean. Which is wide open and available. Compared to a red ocean, which is full of sharks going after fish and lots of blood in the water. There is so much more opportunity and less competition with YouTube. To have certainty and scalability in your business, YouTube is the way to do that.<br /> | |
| Types of Videos Available<br /> | |
| Make videos that make you look professional and where you provide value. You can record and upload these on-demand videos to YouTube for free. Live videos from your phone or streamed on YouTube. Event live videos are like Google Hangouts and Webinars to stream live content.<br /> | |
| What kind of videos should you create? Research your market and target audience to better understand what kind of videos you need to start with. What kind of questions are customers asking and what kind of questions should they be asking? YouTube video marketing strategies include making videos that get found and answer these questions.<br /> | |
| Here’s What You’ll Learn<br /> | |
| <br /> | |
| * Free and paid tools available like Google Analytics, and Tube Buddy.<br /> | |
| * How YouTube is part of a decision-making process where people do their research on products by watching YouTube videos.<br /> | |
| * Create an FAQ and SAQ to determine what customers in your niche are asking and what their pain points are<br /> | |
| * Make videos that make you look professional and where you provide value<br /> | |
| <br /> | |
| Resources<br /> | |
| <br /> | |
| * For more information about <a href="http://workwithus.tubeyourownhorn.com/" target="_blank">Desmond and Jason</a>, also subscribe to their <a href="https://www.youtube.com/channel/UCQ6xh38ODKtaRjRFuPdvkqg?sub_confirmation=1" target="_blank">YouTube channel</a>.<br /> | |
| * Listen to Affiliate Buzz episode #432 with Desmond Soon titled, <a href="http://jamesmartell.com/affiliate-buzz/hire-a-virtual-assistant/" target="_blank">What Everybody Ought to Know About Outsourcing, Plus How to Hire a Virtual Assistant.</a><br /> | |
| * To learn how to post a project properly, <a href="http://jamesmartell.com/letter/coaching.html" target="_blank">connect with James here</a>.<br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>55:04</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #468 | How to Lead a Location Independent Lifestyle with Brian Walt, Internet Marketer and World Traveler</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/location-independent-lifestyle/</link> | |
| <pubDate>Wed, 12 Jul 2017 13:42:35 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14490</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/location-independent-lifestyle/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/location-independent-lifestyle/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[laptop nomad]]></category> | |
| <category><![CDATA[Location Independent Lifestyle]]></category> | |
| <category><![CDATA[travel with laptops]]></category> | |
| <description><p>In this edition, James Martell talks to Brian Walt about how to lead a location independent lifestyle. Brian is an Internet marketer and world traveler. He loves to travel and encourages others to get out of their comfort zones and explore working in other countries. Brian has spent the past eight years in entrepreneur and startup marketing roles. He is a well-established thought leader on communications, marketing, and travel - which has allowed him to lead a location independent lifestyle. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/location-independent-lifestyle/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/12336333/buzz070617.mp3" length="32398549" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition, James Martell talks to Brian Walt about how to lead a location independent lifestyle. Brian is an Internet marketer and world traveler. He loves to travel and encourages others to get out of their comfort zones and explore working in o...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition, James Martell talks to Brian Walt about how to lead a location independent lifestyle. Brian is an Internet marketer and world traveler. He loves to travel and encourages others to get out of their comfort zones and explore working in other countries. Brian has spent the past eight years in entrepreneur and startup marketing roles. He is a well-established thought leader on communications, marketing, and travel - which has allowed him to lead a location independent lifestyle.<br /> | |
| Location Independent Lifestyle<br /> | |
| You may have heard about laptop nomads, but what about a location independent lifestyle? It is where you are not stapled to any geographic location because of your job or business. Such a lifestyle is available to us now more than ever before. You have the independence to be good to go almost anywhere – with an Internet connection. You can work in the morning and surf in the afternoon.<br /> | |
| Part of it involves affiliate marketing, which allows us to generate recurring revenue and an income stream without having to deal with time zone and customer issues.<br /> | |
| Affiliate marketing is one of the best avenues for bridging to a location and lifestyle. Plus, you may think it is difficult or costly to go to work in other places, but that’s not true. Making U.S. dollars goes farther in various locations and makes for a lower cost of living. So, make your dreams come true and become laptop nomads!<br /> | |
| Scared to Travel<br /> | |
| Some people are hesitant to work in a different country because they are afraid to travel. Brian said that there has never been a time that he felt afraid. You just need to be cognizant of your surroundings and don’t go places where you do not feel comfortable. Foreign travel is not scarier than some parts of the United States.<br /> | |
| Do your research, keep your head about you, and you will be fine. However, don’t fall for some of the gimmicks out there that promise the ability to be living and working from anywhere. It does take hard work, diligence, and planning.<br /> | |
| Here’s What You’ll Learn<br /> | |
| <br /> | |
| * Myths about the lifestyle like it must be difficult and costly to live and work in other places<br /> | |
| * The U.S. dollar goes a lot further and the cost of living is less in other places<br /> | |
| * Daily work tasks are very similar – whether you are in the United States or Costa Rica<br /> | |
| * The most important pieces of technology you need is a laptop and Internet connection<br /> | |
| * Tips to develop the lifestyle like avoiding gimmicks and putting in a lot of effort<br /> | |
| <br /> | |
| Resources<br /> | |
| <br /> | |
| * Find out more about Brian, visit his Website, <a href="https://www.facebook.com/brianwalt" target="_blank">Facebook</a>, <a href="https://twitter.com/briandwalt" target="_blank">Twitter</a>, and LinkedIn.<br /> | |
| * Go to the <a href="https://www.freelancer.com/?utm_expid=294858-529.m1Rd2oS-T0Ga-jnb6Wmq_w.0" target="_blank">Freelancer site</a> to find someone to write marketing content and do other tasks.<br /> | |
| * Use <a href="https://www.ringpartner.com/" target="_blank">RingPartner</a> to generate leads.<br /> | |
| * Listen to James interview <a href="http://daddyblogger.com/" target="_blank">Ricky Shetty, a.k.a Daddy Blogger</a>, about travelling the world.<br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>33:45</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #467 | The Secrets to Fast Tracking Any Project and Making More Money without Having to Burn the Midnight Oil</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/fast-track-a-project/</link> | |
| <pubDate>Sat, 08 Jul 2017 00:26:36 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14486</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/fast-track-a-project/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/fast-track-a-project/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[#virtualassistant]]></category> | |
| <category><![CDATA[freelancers]]></category> | |
| <category><![CDATA[makemoneyonline]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <category><![CDATA[productivity]]></category> | |
| <category><![CDATA[projectmanagement]]></category> | |
| <category><![CDATA[upwork]]></category> | |
| <category><![CDATA[VA]]></category> | |
| <description><p>In this episode of the Affiliate Buzz, James and Arlene Martell share their secrets for fast tracking any project and making more money without having to burn the midnight oil. They share lessons they have learned and discuss why many people should stop working so hard. They talk about "focusing on building a business that works, so you don't have to". <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/fast-track-a-project/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/12306263/buzz062917.mp3" length="31212840" type="audio/mpeg" /> | |
| <itunes:subtitle>In this episode of the Affiliate Buzz, James and Arlene Martell share their secrets for fast tracking any project and making more money without having to burn the midnight oil. They share lessons they have learned and discuss why many people should sto...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this episode of the Affiliate Buzz, James and Arlene Martell share their secrets for fast tracking any project and making more money without having to burn the midnight oil. They share lessons they have learned and discuss why many people should stop working so hard.<br /> | |
| They talk about "focusing on building a business that works, so you don't have to". They challenge you to set the goal to take control of your schedule and build freedom and not to bury yourself into your business. Think about what it was like when you were a child – summers free to do whatever you want!<br /> | |
| How to Fast Track a Project<br /> | |
| When you start a business or job, do you tend to work 12-14 hours day after day because you don’t know what you are doing? Looking back 20 years, for James, it was a necessity because he did not have the money to invest in freelancers for help. Plus, there were not a lot of freelancers around who were cost-effective to hire. So, how to fast track a project?<br /> | |
| Today, there are Websites (Upwork) that offer links to millions of freelancers available to assist businesses. Companies should not be resistant to outsourcing. If you can't do or fix something, or don’t have enough time, post a project to one of these sites. Make more money without working late into the night.<br /> | |
| Why Outsource?<br /> | |
| Part of the reason why we go into business is to make money and for more time freedom. You don’t have to do everything yourself. Or you may not have the skill set to do a task. Learn how to fast track a project. Don’t make the mistake of not trusting others to do some of the work. Point them in the right direction, and let them do what they do best.<br /> | |
| The quality of outsourced work can be great. You can see samples of freelancers’ work and client feedback before you hire them. You can outsource overseas, which costs much less than hiring locally. Working with freelancers is like a well-oiled machine. You end up saving time and money. Outsourcing is the #1 talent we should master.<br /> | |
| Here’s What You’ll Learn<br /> | |
| <br /> | |
| * Who should outsource - anyone working online to increase productivity/profits and accelerate their growth<br /> | |
| * When to outsource - anytime, especially if you are stuck on a project or have a deadline and need help<br /> | |
| * What to outsource – anything and everything from writing projects to software development<br /> | |
| * Outsourcing Secrets Revealed helps you write and post job descriptions<br /> | |
| * Master outsourcing to be more productive and spend less money<br /> | |
| <br /> | |
| Resources<br /> | |
| <br /> | |
| * To watch a recording of the Webinar on how to apply strategies to attract repeat customers who refer their friends, please send an email to <a href="http://jamesmartell.com/help-desk/" target="_blank">helpdesk</a><br /> | |
| * <a href="http://www.upwork.com" target="_blank">Upwork</a> offers access to millions of freelancers available for various projects, including graphic design, writing, and social media.<br /> | |
| * To learn how to post a project properly, take the "Outsourcing Essentials Course." For more information, email <a href="http://jamesmartell.com/help-desk/" target="_blank">Helpdesk</a> or call 1-604-542-0747.<br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:31</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #466 | Secrets for Generating Online Sales with Social Media with Adam Riemer</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/facebook-for-affiliate-marketers/</link> | |
| <pubDate>Tue, 27 Jun 2017 22:42:50 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14472</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/facebook-for-affiliate-marketers/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/facebook-for-affiliate-marketers/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Adam Riemer]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[facebook]]></category> | |
| <category><![CDATA[Sales Funnels]]></category> | |
| <category><![CDATA[social media marketing]]></category> | |
| <description><p>In this episode James welcomes Adam Riemer to the show to talk about generating sales with Facebook for affiliate marketers. Why you should assess what your website experience is from a customer’s perspective. What are the important aspects of your website experience to understand? What attribution is and why it’s important. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/facebook-for-affiliate-marketers/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/12229189/buzz062217.mp3" length="34841938" type="audio/mpeg" /> | |
| <itunes:subtitle>In this episode James welcomes Adam Riemer to the show to talk about generating sales with Facebook for affiliate marketers. Why you should assess what your website experience is from a customer’s perspective.</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed, and motivated to succeed since way back in 2003. Last week James spoke to Daddy Blogger Ricky Shetty about <a href="http://jamesmartell.com/affiliate-buzz/how-to-create-a-life-travelling-the-world/" target="_blank">how to create a life travelling the world with sponsored travel.</a> This week, James welcomes Adam Riemer to the show to talk about generating sales with Facebook for affiliate marketers.<br /> | |
| Adam Riemer is an expert affiliate marketer and winner of the Affiliate Manager of the Year Pinnacle Award at the 2016 Affiliate Summit. He tells James about social media for affiliate marketers, and how it can be used to drive sales. The importance of understanding what your website experience is, and knowing the demographics of your audience. They discuss in-depth the importance of accurate attribution in the sales process. Adam reveals his favorite providers and why he likes them.<br /> | |
| Facebook for Affiliate Marketers<br /> | |
| An incredibly powerful tool is Facebook for affiliate marketers, but do you find you lose your audience after the initial click-through? Adam advises James on how to assess what your website experience is before you launch a campaign. That way, you can be confident that your targeted Facebook marketing gets people all the way through to a sale.<br /> | |
| James asks Adam what the important aspects of your web experience are, and he explains that one of the biggest is to make sure your website works well on mobile. Many of your customers may be finding you through a mobile app, and a poorly laid out website could lose you the sale. Adam also raises the idea of cross-platform tracking, and getting an identifier from customers (an email address, name plus zip code, etc.) so their experience can be tracked across platforms.<br /> | |
| Attribution and Testing Your Sales Funnel<br /> | |
| What’s the most profitable part of your sales funnel? Do you even know how to test it? Adam explains that properly attributing the different aspects of your funnel can help you identify the best parts of your system. It can also help you test the effects of emphasizing the different aspects, including Facebook for affiliate marketers.<br /> | |
| James and Adam apply this knowledge to a discussion of coupon sites and social media for affiliate marketers, as touchpoints in a funnel, and how they can have different impacts on different merchants. They talk about how each merchant is different and how understanding how your sales are attributed can help you tailor your approach.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * Why you should assess what your website experience is from a customer’s perspective<br /> | |
| * What are the important aspects of your website experience to understand?<br /> | |
| * What is cross-device tracking and why is it important?<br /> | |
| * How to get a unique identifier for a customer<br /> | |
| * What attribution is and why it’s important<br /> | |
| * How to test the performance of different touch points in your sales funnel<br /> | |
| * Are coupon sites good or bad for merchants?<br /> | |
| <br /> | |
| Resources<br /> | |
| <a href="http://www.adamriemer.me/" target="_blank">For more information about all of Adam Riemer’s work, including how-to guides, please visit his website.</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>36:18</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #465 | How to Create a Life Travelling the World, with Sponsored Travel (FREE Hotels, Sightseeing, Transport, and Food), with Daddy Blogger, Ricky Shetty</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-create-a-life-travelling-the-world/</link> | |
| <pubDate>Thu, 15 Jun 2017 21:47:47 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14466</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-create-a-life-travelling-the-world/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-create-a-life-travelling-the-world/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[daddyblogger]]></category> | |
| <category><![CDATA[digitalnomad]]></category> | |
| <category><![CDATA[laptopnomad]]></category> | |
| <category><![CDATA[podcasting]]></category> | |
| <category><![CDATA[sponsorships]]></category> | |
| <category><![CDATA[travelblogging]]></category> | |
| <category><![CDATA[travellingwithkids]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James Martell speaks with Ricky Shetty, the Daddy Blogger, who shares his secrets for creating a life travelling the world, with sponsored travel. Ricky is currently on a 1 year-around-the-world trip with his family visiting Asia, the Middle East, Africa, South America, and Central America. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-create-a-life-travelling-the-world/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/12126330/ricky_shetty.mp3" length="52101563" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James Martell speaks with Ricky Shetty, the Daddy Blogger, who shares his secrets for creating a life travelling the world, with sponsored travel. Ricky is currently on a 1 year-around-the-world trip with his fami...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's edition of the Affiliate Buzz, James Martell catches up with Daddy Blogger and digital nomad Ricky Shetty, about how to create a life travelling the world with sponsored travel.<br /> | |
| Ricky is currently travelling the world with his wife Anne along with their three children 5 and under. He talks with James about his early life of travelling, and what prompted him to leave his suburban lifestyle behind and hit the road again – but this time with family in tow. They talk about what it’s like travelling with small children, and what motivated Anne and His choice of destinations. Ricky also explains to James how to get started in getting sponsored travel, and how he translated a love of travelling into a full-time lifestyle.<br /> | |
| How to Create a Life Travelling the World with Sponsored Travel<br /> | |
| Do you want to get FREE hotel stays, sightseeing tours, food and more? It seems too good to be true, but Ricky tells James that all you need is to start local. He explains that by starting with local businesses and focusing on tourism boards, he gets other people to coordinate most of his trips. Sometimes that even includes pre-paid cards to use while in town, food vouchers, or Uber credits!<br /> | |
| Ricky points out, however, that a big part of the game is in the numbers. The more you pitch, the more likely you’ll get a “yes”. He explains to James what a pitch should look like, whether you’re talking to a tourism board or directly to a hotel or sightseeing company. He then explains why it is that people are often willing to give out freebies, in exchange for a little publicity.<br /> | |
| Translating a Hobby into a Lifestyle<br /> | |
| How do you transition from a side-hustle travel blogger into a full-timer? Ricky insists it isn’t easy. But he lays out for James the four big costs to travelling, and the order you should tackle them in. If you can get them covered one by one, then you’ll save money on your trip in the most efficient way. Ricky also explains to James that travel hacking can help you cut down on expenses too.<br /> | |
| Making revenue, though, can be a little harder. Like most affiliate marketing, Ricky explains, making money as a travel blogger is essentially about building and nurturing an audience. He recommends brand-building and other techniques, and that once you have a loyal audience, the revenue will follow. From the there the world is your oyster and how to create a life travelling the world, with sponsored travel (FREE Hotels, Sightseeing, Transport, and Food)<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * How to create a life travelling the world, with sponsored travel<br /> | |
| * The highs and lows of travelling with small children<br /> | |
| * Where to start when looking for travel sponsorship's<br /> | |
| * Why approaching tourism boards is an essential tool<br /> | |
| * How to pitch directly to other businesses like hotels and sightseeing companies<br /> | |
| * The FOUR big costs to budget for when you’re travelling?<br /> | |
| * Where does the money come from in travel blogging?<br /> | |
| <br /> | |
| Resources<br /> | |
| <br /> | |
| * Ricky Shetty: <a style="color: #0000ff;" href="http://www.daddyblogger.com" target="_blank" rel="noopener">The Daddy Blogger Check out all the latest on his world travels by heading to his website.</a><br /> | |
| * Digital Nomad Mastery: <a style="color: #0000ff;" href="http://www.daddyblogger.com" target="_blank" rel="noopener">Don’t forget to watch out for his new venture, Digital Nomad Mastery – coming soon!</a><br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>54:16</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #463 | Podcasting Pioneer and Producer of 20,000+ Episodes Shares the Real Deal on Why Marketers and Publishers *Must* Have Their Own Show</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/hire-a-podcast-producer/</link> | |
| <pubDate>Wed, 07 Jun 2017 03:21:45 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14438</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/hire-a-podcast-producer/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/hire-a-podcast-producer/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[podcast producer]]></category> | |
| <category><![CDATA[podcasting]]></category> | |
| <category><![CDATA[podcasting services]]></category> | |
| <category><![CDATA[seo]]></category> | |
| <category><![CDATA[webmasterradio.fm]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James Martell speaks with Brasco (aka Jorge Hermida), Program Director and Podcast Producer at Cranberry Radio. They discuss what makes a good podcast host? How podcasting is like radio, and how it’s different. What a podcast producer can do for you and why you should consider starting your own show. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/hire-a-podcast-producer/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/12050772/buzz060117.mp3" length="56857103" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James Martell speaks with Brasco (aka Jorge Hermida), Program Director and Podcast Producer at Cranberry Radio. They discuss what makes a good podcast host? How podcasting is like radio, and how it’s different.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's edition of the Affiliate Buzz, James Martell welcomes Brasco (aka Jorge Hermida), his Producer and Program Director at WebmasterRadio.FM, to talk about creating a podcast, and the advantages of hiring podcast producer to help them create a show of their own.<br /> | |
| Brasco has managed programming for WebmasterRadio.FM since 2005, and after he and James reminisce about the rise of podcasts, they lay out what could be a starter course on podcasting. They talk about what a podcast is and how it’s published, and they discuss what makes a great host and what can sink a poor one. They also talk about how to start a podcast, and when you might want to hire a podcast producer to do it for you.<br /> | |
| How to Start a Podcast<br /> | |
| With over 20,000 podcast episodes under his belt, Brasco is a podcasting expert. He explains to James some of the mechanics of what goes into a podcast, and why podcasts are often better marketing tools than social media or blogs alone.<br /> | |
| A good podcast doesn’t just happen overnight, though! Brasco explains the prep time behind some of the podcasts he works with, what it takes to be a good host, and how to conduct a great interview. Later, they also discuss the importance of SEO in the podcast title and description.<br /> | |
| Why You Should Hire a Podcast Producer<br /> | |
| When you’re just starting out in podcasting, it’s easy to make rookie mistakes. Too many “ums” and “ahs”, wasting time in interviews, and poor audio quality are all factors that can make audiences switch off quickly! It may be worth your time and money to hire a podcast producer: someone who knows the ins and outs and can advise you on best practices. Brasco explains to James what the podcaster-producer relationship can look like.<br /> | |
| Finally, Brasco walks James through some of his biggest pet peeves as a producer. He tells James why you should avoid too many pleasantries with your guests, why you should consider scripting some of your show, and why there’s never a good time for a softball question. Then, as a bonus, James gives some tips for how he taught himself to “um” and “ah” less frequently.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * What the early days of podcasting was like<br /> | |
| * What happens when you publish a podcast?<br /> | |
| * How you can use a podcast to direct your audience to other media (e.g. articles or videos)<br /> | |
| * What makes a good podcast host?<br /> | |
| * How podcasting is like radio, and how it’s different<br /> | |
| * What a podcast producer can do for you<br /> | |
| * Why you should consider starting your own show<br /> | |
| * How much time does it take to prepare to record a podcast?<br /> | |
| * What does it take to do a great interview?<br /> | |
| * The importance of SEO to podcasts<br /> | |
| <br /> | |
| Resources<br /> | |
| <br /> | |
| * <a style="color: #0000ff;" href="http://www.cranberry.fm">For more great podcasts, and to find out about the rest of the Cranberry.fm network, check out their website at Cranberry.fm.</a><br /> | |
| * <a style="color: #0000ff;" href="http://www.cranberry.fm/contact">To reach Brasco directly about producing your podcast, email him at [email protected].</a><br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>59:14</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #462 | How to Unlock the Secrets to a Life of Passion, Purpose and Prosperity with Bestselling Author, Vickie Helm</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/finding-ultimate-freedom/</link> | |
| <pubDate>Wed, 31 May 2017 23:58:44 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14432</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/finding-ultimate-freedom/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/finding-ultimate-freedom/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[#bestsellingauthor]]></category> | |
| <category><![CDATA[#businessdevelopment]]></category> | |
| <category><![CDATA[#onlinebusiness]]></category> | |
| <category><![CDATA[#realationshipexpert]]></category> | |
| <category><![CDATA[#ultimatefreedom]]></category> | |
| <category><![CDATA[#VickieHelm]]></category> | |
| <description><p>In this week's edition of the Affiliate Buzz, James Martell talks with bestselling author Vickie Helm, business development strategist and the author of the groundbreaking new book "Ultimate Freedom: Unlock the Secrets to a Life of Passion, Purpose, and Prosperity", to share her secrets to finding ultimate freedom in life. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/finding-ultimate-freedom/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/12004475/buzz052517.mp3" length="31187303" type="audio/mpeg" /> | |
| <itunes:subtitle>In this week's edition of the Affiliate Buzz, James Martell talks with bestselling author Vickie Helm, business development strategist and the author of the groundbreaking new book "Ultimate Freedom: Unlock the Secrets to a Life of Passion, Purpose,</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's edition of the Affiliate Buzz, James Martell talks with bestselling author Vickie Helm, business development strategist and the author of the groundbreaking new book "Ultimate Freedom: Unlock the Secrets to a Life of Passion, Purpose, and Prosperity", to share her secrets to finding ultimate freedom in life. <br /> | |
| With a background in both business development and as a relationship expert, Vickie explains to James how people can break out of a rut in order to find their passion. They explore the reasons that people get stuck, how people can take the first step, and how to ensure that when you make a big change, you’ll be successful.<br /> | |
| Freedom is Not a Right<br /> | |
| According to Vickie, it’s best to leave protecting our freedom to the military. What we should focus on instead, in order to honor those who protect our freedom, is to ensure that we pursue our freedom. Vickie explains to James that there are 6 different types of freedom to pursue, and that no single one will ensure happiness and fulfillment. They also examine the 5 big reasons that people in a rut stay in a rut, and how you can recognize and avoid those traps.<br /> | |
| Finding Ultimate Freedom<br /> | |
| How do you know when it’s time to make a change, and what’s the first step to getting out of a rut? Vickie first explains to James the four main signs that it might be time to do something different in your life. Then they discuss the three-step process that Vickie says is key to taking the first step to change.<br /> | |
| One of the hardest things about a serious life change is finding the strength to go through with it. For Vickie, that strength comes primarily from having a good support system. She explains to James what makes a good support system, and how to ensure you have one in place before you take that first step. They also look at some of the barriers that people have to setting up a support system in the first place, and how to overcome them.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * The advice that Vickie’s mother gave her at the age of 6, that helped her build her life today<br /> | |
| * If you’re protecting your freedom rather than pursuing it, you’re doing it wrong<br /> | |
| * The 6 types of freedom<br /> | |
| * The 5 barriers that people have when thinking about making change<br /> | |
| * Why Patrick Henry understood the importance of freedom<br /> | |
| * The 4 signs that will tell you it’s time for a change<br /> | |
| * The 3-step process to taking the first step of change<br /> | |
| * Why a support system is vital<br /> | |
| * How to forgive yourself so that you can move on with pursuing freedom<br /> | |
| <br /> | |
| Resources<br /> | |
| Learn more about Vickie’s book,<br /><br /> | |
| <a style="color: #0000ff;" href="http://www.theultimatefreedombook.com/">“Ultimate Freedom: Unlock the Secrets to a Life of Passion, Purpose, and Prosperity”</a><br /> | |
| Buy it directly from:<br /><br /> | |
| <a style="color: #0000ff;" href="https://www.amazon.com/Ultimate-Freedom-Secrets-Passion-Prosperity/dp/1630479861">Amazon in hardcover, paperback or Kindle editions.</a><br /> | |
| Vickie can also be reached via the contact form at <a style="color: #0000ff;" href="http://www.smartgroupfirm.com/">smartgroupfirm.com </a><br /><br /> | |
| or via her <a style="color: #0000ff;" href="http://www.smartgroupfirm.com/">Facebook page</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:29</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #461 | The Potential for Strategic Positioning of Performance Marketing, with David Dalka, Founder of Fearless Revival</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/strategic-positioning-of-performance-marketing/</link> | |
| <pubDate>Tue, 23 May 2017 00:23:39 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14422</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/strategic-positioning-of-performance-marketing/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/strategic-positioning-of-performance-marketing/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[business]]></category> | |
| <category><![CDATA[business marketing]]></category> | |
| <category><![CDATA[business strategies]]></category> | |
| <category><![CDATA[Fearless Revival]]></category> | |
| <category><![CDATA[performance marketing]]></category> | |
| <category><![CDATA[Strategic Positioning]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James Martell speaks with David Dalka, founder of Fearless Revival about why companies are unable to keep up with changing marketing strategies, the importance of looking at risk differently, how a misunderstanding of strategic value leads to emotional decision-making, why it’s important to understand both new technology and old business and more. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/strategic-positioning-of-performance-marketing/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/11929307/buzz051817.mp3" length="30862131" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James Martell speaks with David Dalka, founder of Fearless Revival about why companies are unable to keep up with changing marketing strategies, the importance of looking at risk differently,</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Last week, James interviewed Ryan Stewman, the Hardcore Closer about how to become a <a href="http://jamesmartell.com/affiliate-buzz/how-to-become-a-highly-effective-salesperson/" target="_blank">highly effective salesperson</a>. This week, James welcomes David Dalka, founder of Fearless Revival.<br /> | |
| David and James discuss why businesses undervalue their marketing teams, and how misunderstanding strategic value of performance marketing can hurt both marketers and the businesses themselves. They examine the industry issues that make businesses inclined to stick to the status quo, and they also look at ideas for how to increase visibility of performance marketing processes outside of the affiliate marketing community.<br /> | |
| Starting the Fearless Revival<br /> | |
| Fearless Revival was born from noticing a trend among performance marketers. He realized that many companies didn’t understand strategic positioning of performance marketing practices, which not only undervalued their marketing teams, but also forced them into making emotional decisions rather than decisions based on good business reasoning.<br /> | |
| David explains to James the one shocking event that spurred him into creating Fearless Revival, which aims to advise senior executives on the value that performance marketing can add to their businesses, and help them change their processes for the better.<br /> | |
| Increasing the Value of Performance Marketing<br /> | |
| Performance marketing is generally an undervalued field, because it’s difficult to value potential future business. James tells the story of a past business venture where the client ended up securing new business worth over a $1m, but James’s fee didn’t reflect that level of return. David and James discuss the factors that lead both marketers and businesses to undervalue their potential returns.<br /> | |
| David also explains to James that there’s a training problem in both marketing and marketing management. Often, marketers are trained in technology and not business, or vice versa. Additionally, executives have usually been trained in business but not in how to judge and acquire services. These factors result in something like 80-90% of companies not having the right set of professional e-services advisors. David and James discuss why that’s a problem, and some ideas on how to fix it.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * Why companies are unable to keep up with changing marketing strategies<br /> | |
| * The importance of looking at risk differently<br /> | |
| * How a misunderstanding of strategic value leads to emotional decision-making<br /> | |
| * The direct correlation between understanding of strategic value, and how much a company will <a href="http://www.fearlessrevival.com" target="_blank">pay for performance marketing</a><br /> | |
| * Why it’s important to understand both new technology and old business<br /> | |
| * When’s the best opportunity to implement change in an existing marketing department?<br /> | |
| * Why up to 90% of companies don’t have the right set of professional e-services advisers<br /> | |
| <br /> | |
| Resources<br /> | |
| <br /> | |
| * <a href="http://www.fearlessrevival.com">For more information about Fearless Revival’s services for business executives</a>.<br /> | |
| * <a href="http://fearlessrevival.com/">Fearless Revival's services</a><br /> | |
| <br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:09</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #460 | How to Become a Highly Effective Salesperson with Ryan Stewman, aka the Hardcore Closer</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-become-a-highly-effective-salesperson/</link> | |
| <pubDate>Thu, 11 May 2017 22:04:34 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14417</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-become-a-highly-effective-salesperson/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-become-a-highly-effective-salesperson/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[how to become a salesperson]]></category> | |
| <category><![CDATA[making money online]]></category> | |
| <category><![CDATA[Ryan Stewman]]></category> | |
| <category><![CDATA[sales]]></category> | |
| <category><![CDATA[sales person]]></category> | |
| <category><![CDATA[selling]]></category> | |
| <category><![CDATA[selling tips]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James Martell speaks with Ryan Stewman, aka the Hardcore Closer, about how selling a $12 car wash anything like selling a $1.2m home, simple methods for understanding objections and battling them, why are many salespeople hesitant about asking for the sale, prescription-based selling, types of questions are the best to ask your customers and more. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-become-a-highly-effective-salesperson/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/11882621/buzz051117.mp3" length="27299029" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James Martell speaks with Ryan Stewman, aka the Hardcore Closer, about how selling a $12 car wash anything like selling a $1.2m home, simple methods for understanding objections and battling them,</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's edition of the Affiliate Buzz, James Martell talks with Ryan Stewman, aka the Hardcore Closer, who shares insight into what it takes to become a highly effective salesperson.<br /> | |
| What does it take for a salesperson to close a sale every time? Ryan explains to James his personal story, and how it led him to the revelation that sales follows a formula, whether it’s for a $12 car wash or a $1.2m home. They also discuss some concrete steps that any salesperson – from brand-new to veteran – can use to close deals more consistently and efficiently.<br /> | |
| Know Your Objections<br /> | |
| After selling more car washes than he can count, Ryan noticed something key: the reasons his customers rejected what he was selling almost always followed a script. Ryan tells James how he started studying his customers’ responses, and how he used that information to simplify his pitch and make it more effective. He also explains how he transitioned into selling homes instead of car washes, and how you can use the same methods to close sales in either industry.<br /> | |
| Are you afraid to ask for the sale? When you have a customer in front of you, do you feel as though you don’t yet “deserve” to make the sale? Ryan thinks it’s all about confidence, and he explains how using certain methods (like knowing your objections) can help you, so the next time you ask for the sale, you’ll know you’ve done your job right and it’s the next logical step.<br /> | |
| “He Who Speaks the Least Earns the Most”<br /> | |
| Ryan believes in prescription-based selling, that is, learn about the problem your customer needs solved so that you can prescribe the solution. To get there, he tells James, you should speak less and listen more. Ryan and James discuss the types of questions you should ask customers, and what answers you should listen for, in order to sell them the right product for their needs.<br /> | |
| Finally, Ryan tells James about his books, which focus on teaching motivated individuals salespeople how to become a highly effective salesperson.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * How is selling a $12 car wash anything like selling a $1.2m home?<br /> | |
| * What are the most common objections that customers have to any sales pitch?<br /> | |
| * How to become a highly effective salesperson<br /> | |
| * Simple methods for understanding objections and battling them<br /> | |
| * How to eliminate some common objections, just by conversing naturally<br /> | |
| * Why are many salespeople hesitant about asking for the sale?<br /> | |
| * What is prescription-based selling?<br /> | |
| * How to be empathetic to your customers<br /> | |
| * What type of questions are the best to ask your customers?<br /> | |
| <br /> | |
| Resources<br /> | |
| <br /> | |
| * <a href="https://elevatortothetop.com/book-offer" target="_blank">You can receive a copy of "Elevator to the Top" for FREE through his website, just pay shipping and handling</a><br /> | |
| * <a href="http://hardcorecloser.com/" target="_blank">Keep an eye on CloserCards.com soon, for the debut of Ryan’s new “Closer Cards” flashcard system</a><br /> | |
| * <a href="http://hardcorecloser.com/" target="_blank">Visit HardcoreCloser.com for all of Ryan’s contact info (including social media accounts) and everything he’s up to</a><br /> | |
| <br /> | |
| Ryan's Books<br /> | |
| <br /> | |
| * <a href="https://www.amazon.com/ck-Your-Excuses-Ryan-Stewman/dp/1544122551/ref=sr_1_fkmr1_1?ie=UTF8&qid=1496375595&sr=8-1-fkmr1&keywords=Fuck+Your+Excuses+yan+Stewman" target="_blank">F*ck Your Excuses</a> (2017)<br /> | |
| * <a href="https://www.amazon.com/Elevator-Top-Go-Resource-Things-ebook/dp/B01MFC8IGL/ref=sr_1_1?s=books&ie=UTF8&qid=1496375669&sr=1-1&keywords=Elevator+to+the+Top+ryan+Stewman" target="_blank">Elevator to the Top</a> (2016)<br /> | |
| * <a href="https://www.amazon.com/Bulletproof-Business-Protect-Yourself-Competition-ebook/dp/B01C4XCS1Y/ref=sr_1_1?s=books&ie=UTF8&qid=1496375825&sr=1-1&keywords=Bulletproof+Business%3A+Protect+Yourself+Against+the+Competition+ryan+Stewman" ...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>28:26</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #459 | How to Transform Your Brand Into One Everybody Will Love with Josh Martin of JoshMartin.tv and the BrandPop! Academy</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/transform-your-brand/</link> | |
| <pubDate>Tue, 02 May 2017 20:18:13 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14407</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/transform-your-brand/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/transform-your-brand/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[branding]]></category> | |
| <category><![CDATA[branding yourself]]></category> | |
| <category><![CDATA[corporate branding]]></category> | |
| <category><![CDATA[personal branding]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James Martell speaks with Josh Martin, the man behind JoshMartin.tv and the BrandPop! Academy about why affiliate marketers today shouldn’t be anonymous anymore, the common misconceptions that business owners make about their brands, why your personality should shine through, how to define what makes you unique, why it’s important to define your audience and more. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/transform-your-brand/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/11768014/buzz042717.mp3" length="31200678" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James Martell speaks with Josh Martin, the man behind JoshMartin.tv and the BrandPop! Academy about why affiliate marketers today shouldn’t be anonymous anymore, the common misconceptions that business owners make...</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Last week, James interviewed <a href="http://jamesmartell.com/affiliate-buzz/email-marketing/" target="_blank">Roy Weissman</a>, VP of Sales for SendPulse, about how his email marketing platform is driving open rates. This week, James welcomes Josh Martin to the show to talk about his proven methods that can help you transform your brand, whether it’s personal or corporate.<br /> | |
| <br /> | |
| Josh Martin is the man behind JoshMartin.tv and the BrandPop! Academy. With both enterprises, he aims to help business owners define their Brand DNA, which he says is the foundation for all branding. Josh and James discuss why branding (personal branding in particular) is important, and how to get started. They also discuss how Josh’s BrandPop! Academy is helping business owners create their own branding, at affordable prices.<br /> | |
| Personal Branding Hits the Bottom Line<br /> | |
| As an affiliate marketer, is your brand strong enough that customers come back to you, rather than directly to a merchant? If you’re doing it right, they should! Business owners can’t underestimate the importance of having a brand that customers want to engage with. James and Josh discuss some of the common misconceptions that business owners have when creating their own brands, and why sharing your personality is key!<br /> | |
| Josh himself fell victim early on to a pitfall that many businesses do: not showing enough of his personality. He explains to James how he watched his engagement drop off, and why doing everything the way everyone else does just isn’t an option for him anymore. They discuss how affiliate marketing today is different than 10 years ago, and why customers prefer doing business with a face.<br /> | |
| It’s in the Brand DNA<br /> | |
| Is your brand built on more than just your company’s colors? Is it obvious in every graphic and piece of marketing? If it isn’t, then you might need to work on your Brand DNA. Josh explains to James what Brand DNA is, and why it’s vital for business owners to define it well, BEFORE the branding process starts.<br /> | |
| Josh also walks James through the three key parts of Brand DNA: the what, the why, and the audience. They talk about each in turn, some examples of what they are, and how Josh’s BrandPop! Academy can help you define them for your business, and ultimately transform your brand into something spectacular.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * Why affiliate marketers today shouldn’t be anonymous anymore<br /> | |
| * The common misconceptions that business owners make about their brands<br /> | |
| * Why your personality should shine through in your brand<br /> | |
| * How to define what makes you unique<br /> | |
| * The questions to ask when deciding why you’re in business<br /> | |
| * Why it’s important to define your audience well<br /> | |
| * How to make content creation easier just by defining your audience<br /> | |
| * How the BrandPop! Academy brings DIY branding to everyone at a fair price<br /> | |
| <br /> | |
| Resources<br /> | |
| <br /> | |
| * To find out more about how a branding strategy could help YOUR business, just visit Josh Martin’s website<br /> | |
| * Take your brand to the next level by joining Josh’s BrandPop! Academy<br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:30</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #458 | How to Skyrocket Email Open Rates with SendPulse, the Next Generation Email Marketing Platform</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/email-marketing/</link> | |
| <pubDate>Thu, 27 Apr 2017 02:40:02 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14404</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/email-marketing/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/email-marketing/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[email list]]></category> | |
| <category><![CDATA[email marketing]]></category> | |
| <category><![CDATA[ppc]]></category> | |
| <category><![CDATA[SendPulse]]></category> | |
| <category><![CDATA[social media]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James Martell speaks with Roy Weissman, VP of Sales for SendPulse about why an email list is less expensive and more efficient than pay-per-click, why reach and frequency are keys to conversion, why resending your emails is a quick win for open rates, how to get started with web push notifications, how to get started with a FREE SendPulse account and more. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/email-marketing/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/11727067/buzz042017.mp3" length="32587885" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James Martell speaks with Roy Weissman, VP of Sales for SendPulse about why an email list is less expensive and more efficient than pay-per-click, why reach and frequency are keys to conversion,</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's edition of the Affiliate Buzz, James Martell meets up with Roy Weissman, VP of Sales for SendPulse, to talk about how this email marketing platform is using new technology to drive open rates.<br /> | |
| SendPulse is an email marketing service designed specifically with open rates in mind. They know that getting your list subscribers to open your emails is the difference between them just being a name and their being an asset. Roy explains to James three of the key features of SendPulse: state-of-the-art customization tools that help you either start building an email list, or nurture an existing one.<br /> | |
| Email Marketing - Is the Money in the List?<br /> | |
| How much are you spending to advertise? For every click you get, that click costs you money. But if you can retain those customers, you can continue to reach them for much less. Roy and James discuss the concepts of reach and frequency: if you reach enough of an audience with enough frequency, then they’ll buy. Paying per click for reach and frequency adds up quickly, but when you’re talking about email marketing subscribers on a list, the cost goes down to practically nothing.<br /> | |
| Once you’ve got subscribers on a list, how do you get them to convert? It starts with driving the open rate: in order to convert, subscribers must open, then click, and then commit to buy. Roy explains to James why open rates are so important to SendPulse, and how their technology helps drive them.<br /> | |
| Three BIG Features<br /> | |
| Every day, over 200 billion emails are sent, but barely 20% of them ever get opened. How can you ensure that your marketing emails are in that 20%? The answer is customization. Customers who have used SendPulse software have seen an increase in open rates of over 44%. Roy explains to James three of the key features of <a href="https://sendpulse.com?p=58d55e6552727&coupon=JMRT-L1FREE" target="_blank">SendPulse</a> (affiliate link) that let you tailor your communications to exactly the right people in your list: resend, personalized sending, and triggered emails.<br /> | |
| The SendPulse email marketing platform doesn’t just do e-mails though; they also handle web push notifications and SMS integration through the same interface – and for free if you’re an email customer. James and Roy discuss what these two systems are, how they’re different from emails or social media, and how they too can be customized using SendPulse.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * Why an email list is less expensive and more efficient than pay-per-click<br /> | |
| * Why reach and frequency are keys to conversion<br /> | |
| * How SendPulse uses advanced customization to help focus email activity on the right parts of your list<br /> | |
| * Why resending your emails is a quick win for open rates<br /> | |
| * How personalized sending can ensure your subscribers always get emails at the right time for them<br /> | |
| * Using triggered emails to target your subscribers interests<br /> | |
| * How to get started with web push notifications<br /> | |
| * Why you should consider SMS another communication channel for your list<br /> | |
| * How to get started with a FREE SendPulse account<br /> | |
| <br /> | |
| Resources<br /> | |
| For more about SendPulse, and to take advantage of the special offers visit a link below:<br /> | |
| <br /> | |
| * <a href="https://sendpulse.com?p=58d55e6552727&coupon=JMRT-L1FREE" target="_blank">Set up a FREE account (up to 2,499 subscribers and 15k emails per month) with SendPulse</a> (affiliate link)<br /> | |
| * <a href="https://sendpulse.com?p=58d55e6552727&coupon=JMRT-L1FREE" target="_blank">Get your first month FREE when you sign up to a paid account with SendPulse</a> (affiliate link)<br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>33:57</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #457 | How to Start a Local Web Marketing Agency Offering High-Profit Services to Local Businesses</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-start-a-local-web-marketing-agency/</link> | |
| <pubDate>Wed, 19 Apr 2017 04:10:20 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14394</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-start-a-local-web-marketing-agency/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-start-a-local-web-marketing-agency/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[local business marketing]]></category> | |
| <category><![CDATA[local marketing agency]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <category><![CDATA[working from home]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James Martell and Arlene Discuss how to Start a SmarterLocal Web Marketing Agency. Offering High-Profit Services to Local Businesses. How you can earn a living, have fun, and manage your own schedule by providing web marketing services to local businesses. | |
| <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-start-a-local-web-marketing-agency/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/11660571/buzz041317.mp3" length="31501609" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James Martell and Arlene Discuss how to Start a SmarterLocal Web Marketing Agency. Offering High-Profit Services to Local Businesses. How you can earn a living, have fun,</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Last week, James spoke to Brad Axelrad about his podcast, <a href="http://jamesmartell.com/affiliate-buzz/how-to-create-a-first-class-podcast/" target="_blank">Face Your Dragon</a>. This week, James and Arlene discuss their Local Web Marketing Agency and serving businesses local to you.<br /> | |
| With SmarterLocal360 you can earn a living, have fun, and manage your own schedule by providing web marketing services to local businesses. Small, local businesses are always looking for good value web marketing because they need the traffic, but they’re often too busy running their businesses to do it themselves. In this episode of the Affiliate Buzz, James and Arlene explain what <a href="http://smarterlocal360.com/freeguidebook" target="_blank">SmarterLocal360</a> is, how it works, and why you’ll want to sign up before space runs out.<br /> | |
| Targeting the Right Type of Client<br /> | |
| One of the keys of nurturing your growing local web marketing agency. Is choosing the right type of client to work with. It’s much easier to understand a single marketplace (or perhaps 2 or 3) than it is to try and understand all the markets at once, even in a small area. James and Arlene discuss what they look for when picking a clients. Some examples of clients they have worked with, and what it is about those relationships that make them successful. When using a Platform like SmarterLocal360 becoming Local Web Marketing Agency is easy.<br /> | |
| Once you’ve established your target clients, what kinds of tools can you use to attract and retain them? Small business owners aren’t usually interested in the fine details of how your marketing plan works; they just want to know that you can deliver results. James and Arlene explain the types of things small businesses are looking for that will give them confidence in your ability.<br /> | |
| Start a Local Web Marketing Agency using SmarterLocal360<br /> | |
| Not sure exactly how to start a local web marketing agency. Then SmarterLocal360 is perfect for you. Listen as they describe the key features of the program, including the “Local Market Domination Blueprint”. These professionally-designed materials. Show you the basics on how to outsource your labor to maximize your profits. They also cover why <a href="http://smarterlocal360.com/freeguidebook" target="_blank">SmarterLocal360</a> helps you keep it simple when it comes to delivering for your clients.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * What is SmarterLocal360?<br /> | |
| * How to use outsourcing to deliver web marketing services to local businesses<br /> | |
| * The features of the SmarterLocal360 package<br /> | |
| * How to target the right type of client in your local area<br /> | |
| * The types of clients that are most likely to want web marketing services<br /> | |
| * Delivering results for your clients the simple way<br /> | |
| * How SmarterLocal helps build your credibility as a web marketer<br /> | |
| * How you can sign up to the SmarterLocal program<br /> | |
| <br /> | |
| Resources<br /> | |
| <br /> | |
| * <a href="http://smarterlocal360.com/freeguidebook" target="_blank">Learn more about the SmarterLocal360 platform</a><br /> | |
| * You can direct any questions to James at: (604) 542-0747<br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:49</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #456 | Building a Dream Lifestyle as a Podcaster, and What It REALLY Takes to Put Together a First Class Show</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-create-a-first-class-podcast/</link> | |
| <pubDate>Wed, 12 Apr 2017 01:31:02 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14388</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-create-a-first-class-podcast/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-create-a-first-class-podcast/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[business marketing]]></category> | |
| <category><![CDATA[Dream Lifestyle]]></category> | |
| <category><![CDATA[Internet Marketing]]></category> | |
| <category><![CDATA[livestreaming]]></category> | |
| <category><![CDATA[Podcasters]]></category> | |
| <category><![CDATA[podcasting]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James interviews Brad Axelrad about his podcast, Face Your Dragon, and how he put together a first class show. Why you shouldn’t waste your time and money on producing video. How to attract exceptional guests and what it means to “borrow credibility”. Why your show should aim to give more than it gets. and to trust your instincts when it comes to podcast production. | |
| <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-create-a-first-class-podcast/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/11607253/buzz040617.mp3" length="33207759" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James interviews Brad Axelrad about his podcast, Face Your Dragon, and how he put together a first class show. Why you shouldn’t waste your time and money on producing video.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, James interviews Brad Axelrad about his podcast, Face Your Dragon, and how he put together a first class show. Why you shouldn’t waste your time and money on producing video. How to attract exceptional guests and what it means to “borrow credibility”. Why your show should aim to give more than it gets. and to trust your instincts when it comes to podcast production.<br /> | |
| Would you like to live a dream lifestyle, working from anywhere, even the middle of the jungle? Brad Axelrad is doing it. Of course, it didn’t happen overnight! Brad started his first business at 19, and while he made enough money to give him plenty of spare time, he was still tied geographically to his jobs. But now, he lives in Costa Rica, he’s just bought an RV and he plans to spend the summer touring the USA and Canada – and his lifestyle is currently being paid for by podcasting.<br /> | |
| In this episode of the Affiliate Buzz, Brad tells James why he started in podcasting, how he keeps it going, and how he attracts top guests for interviews. They also discuss what makes a first-class show, and some top tips on how to either start one, or take your existing podcast to the next level.<br /> | |
| Podcasting vs. Livestreaming<br /> | |
| Why would anyone choose podcasting in today’s market, over livestreaming video? In the past couple of years, social media has been trending towards livestreamed video, especially since the launch of Facebook Live. But Brad believes that the future is in podcasting, and he explains to James why that is. James and Brad also discuss some key statistics about the growth of podcasting and how to create a first class podcast as a medium, and why every internet marketer should start a podcast.<br /> | |
| How To Create a First Class Podcast<br /> | |
| Sadly for all podcasters, podcasts don’t make themselves, and a high-quality show doesn’t happen overnight. But with the right help and quality content, over time it will bring a return. James and Brad talk about how he secures interviews with influential guests, and how enhancing his interviews with extra content brings the whole show together. They also discuss why you should trust your instincts and not try too hard to steer an interview.<br /> | |
| How many people does it take to create a high-quality show? It sounds like a bad joke, but it isn’t; the answer is “as many as it takes”. Brad explains to James his process for adjusting the systems of how Face Your Dragon is produced, and why his team sometimes changes depending on the needs of the show, and how to create a first class podcast.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * Stats about how many people listen to podcasts, and how many they listen to on average<br /> | |
| * Brad Axelrad’s “bucket list” lifestyle and how he got to where he is<br /> | |
| * Why you shouldn’t waste your time and money on producing video<br /> | |
| * What does it mean to “Face Your Dragon”?<br /> | |
| * How to attract exceptional guests<br /> | |
| * What it means to “borrow credibility”<br /> | |
| * Why your show should aim to give more than it gets<br /> | |
| * How to trust your instincts when it comes to podcast production<br /> | |
| * How to put together and manage a production team<br /> | |
| * Why should an internet marketer start a podcast?<br /> | |
| * How to put together a first class podcast<br /> | |
| <br /> | |
| Resources<br /> | |
| <a style="color: #0000ff;" href="http://faceyourdragon.com/">To find out more about how to Face YOUR Dragon, putting together a first-class podcast, and start building a dream lifestyle, simply click on one of the links below:</a><br /><br /> | |
| <a style="color: #0000ff;" href="http://faceyourdragon.com/podcasts/">The Face Your Dragon podcast</a><br /><br /> | |
| <a style="color: #0000ff;" href="http://faceyourdragon.com/">The Face Your Dragon website</a><br /><br /> | |
| <a href="http://couragequiz.com">Take the Courage Quiz</a><br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>34:35</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #455 | How to Build Your Own Massive Following from Multiple Channels with Luke Kling, 2017 Affiliate Manager of the Year</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/building-your-own-massive-following/</link> | |
| <pubDate>Wed, 05 Apr 2017 21:02:26 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14386</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/building-your-own-massive-following/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/building-your-own-massive-following/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[Affiliate Summit Pinnacle Award]]></category> | |
| <category><![CDATA[Affiliate Summit West]]></category> | |
| <category><![CDATA[Building Your Own Massive Following]]></category> | |
| <category><![CDATA[PeerFly]]></category> | |
| <category><![CDATA[social media]]></category> | |
| <description><p>In this episode James talks with Luke Kling marketing director for PeerFly, 2017 Affiliate Summit Pinnacle Award for Affiliate Manager of the Year. They discuss the tools and strategies you can use to start building your own massive following from multiple channels. Why it’s important for marketers to grow as many channels as possible, and how affiliate marketers provide value to their audiences. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/building-your-own-massive-following/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/11562102/buzz033017.mp3" length="21167400" type="audio/mpeg" /> | |
| <itunes:subtitle>In this episode James talks with Luke Kling marketing director for PeerFly, 2017 Affiliate Summit Pinnacle Award for Affiliate Manager of the Year. They discuss the tools and strategies you can use to start building your own massive following from mult...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's edition of the Affiliate Buzz, James Martell welcomes Luke Kling to the show, to discuss the tools and strategies you can use to start building your own massive following from multiple channels.<br /> | |
| Luke is the marketing director for PeerFly, the fastest-growing affiliate network in the world, and he won the coveted 2017 Affiliate Summit Pinnacle Award for Affiliate Manager of the Year. Luke and James talk about his history in the affiliate marketing business and how it led him to where he is today. They also discuss how PeerFly’s custom platform gives publishers on his network a competitive advantage. Finally, Luke explains to James the tools he has developed for building a following on Facebook and Twitter, and why the most important thing you can do for building your own massive following is to provide value.<br /> | |
| Building an Audience by Providing Value<br /> | |
| What value do you provide to your audience? Your goal should always be to provide something better to your followers than what they currently get. If you can provide good value, through content, or even offers, then your list will grow. Luke and James discuss why it’s crucial to provide value first, and only expect to see the benefits later.<br /> | |
| Luke also explains to James some ideas for providing value, and how marketers can use multiple channels to attract and retain followers.<br /> | |
| Building Your Own Massive Following<br /> | |
| There’s a good chance that you could be marketing your growing social media channels better. FPTraffic.com and Rewst.com are two tools that Luke has developed to help affiliates identify growth opportunities on their social media channels. Luke explains to James how they work, what they cost, and who might benefit from them.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * How Luke got his start in affiliate marketing<br /> | |
| * What is PeerFly?<br /> | |
| * Why should affiliates use PeerFly?<br /> | |
| * Why it’s important for marketers to grow as many channels as possible<br /> | |
| * How can affiliate marketers provide value to their audiences?<br /> | |
| * The first steps to take to building an audience<br /> | |
| * How FPTraffic.com can help marketers manage multiple Facebook pages<br /> | |
| * Why using Rewst.com and a virtual assistant could grow your Twitter audience massively<br /> | |
| <br /> | |
| Resources<br /> | |
| L<a style="color: #0000ff;" href="http://www.lukepeerfly.com">uke Kling's Website</a><br /><br /> | |
| <a href="http://www.lukepeerfly.com/contact">Contact Luke Kling:</a><br /><br /> | |
| Twitter: <a style="color: #0000ff;" href="https://twitter.com/LukePeerFly">@LukePeerFly</a><br /><br /> | |
| <a style="color: #0000ff;" href="http://fb.me/lukepeerfly">Facebook: lukepeerfly</a><br /> | |
| <a href="http://peerfly.com">PeerFly:</a><br /><br /> | |
| <a href="http://fptraffic.com">FPTraffic:</a><br /><br /> | |
| <a href="http://rewst.com">Rewst:</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>29:24</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #454 | Expert Insight Into Ordering Custom Graphics and WordPress Themes</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/ordering-custom-graphics/</link> | |
| <pubDate>Wed, 29 Mar 2017 20:35:38 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14382</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/ordering-custom-graphics/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/ordering-custom-graphics/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[freelancers]]></category> | |
| <category><![CDATA[graphic design]]></category> | |
| <category><![CDATA[graphics]]></category> | |
| <category><![CDATA[upwork]]></category> | |
| <category><![CDATA[VistaPrint]]></category> | |
| <category><![CDATA[wordpress themes]]></category> | |
| <description><p>In this episode James explains how ordering custom graphics enhances his business, and how he uses affordable freelancers to do it. Your graphics are the first interaction you have with potential customers, but are you using yours to their full potential? Learn why the old way of hiring a designer is outdated. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/ordering-custom-graphics/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/11509790/buzz032317.mp3" length="29139345" type="audio/mpeg" /> | |
| <itunes:subtitle>In this episode James explains how ordering custom graphics enhances his business, and how he uses affordable freelancers to do it. Your graphics are the first interaction you have with potential customers,</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this episode James explains how ordering custom graphics enhances his business, and how he uses affordable freelancers to do it. Your graphics are the first interaction you have with potential customers, but are you using yours to their full potential? Learn why the old way of hiring a designer is outdated.<br /> | |
| Your graphics are the first interaction you have with potential customers, but are you using yours to their full potential? In an online business, there are dozens of places that you can use coordinated imagery to reinforce your brand, including Facebook, Twitter, and other social media platforms, not to mention your website. Even offline, your business cards, letterhead, and envelopes can passively promote your brand each and every time you interact with a customer. In the “old days”, it could cost thousands just to commission one piece, but with modern websites like Upwork and Vistaprint, you can achieve the same result for a fraction of both the price and the effort. In this episode of the Affiliate Buzz, James lays out why you should invest in ordering custom graphics, what to expect from outsourcing your graphics work, and how much you can expect to pay.<br /> | |
| The Case for Ordering Custom Graphics<br /> | |
| How many different ways do you interact with your customers? Social media is only one aspect of how you communicate. Chances are, you’re also using e-mail marketing, electronic brochures, opt-in offers on a website, and more. Each of those interactions is an opportunity for you to present a coordinated vision of your brand that reinforces your brand image.<br /> | |
| James also presents a case study: client John McNamara of DolphinWorld.org is currently setting up his website, and wanted to create a brochure to send to potential customers, which would explain what they get when buying a tour with him. James walks through the steps of how they used freelancers to create the brochure, and he also tells us how much you can expect to pay for a similar project.<br /> | |
| Fully Custom Work: It’s Easier (and Cheaper!) Than You Think<br /> | |
| There are several reliable websites today where you can purchase a WordPress theme to use. Many of them can feel “over-built”, however, as they try to be everything for everyone. Just because you can turn on every plugin, doesn’t mean you should! You may find that a fully custom theme may be better suited to your needs. James walks us through the process of hiring a freelancer through Upwork. To design a custom theme, including how long it takes and what it might cost.<br /> | |
| It’s not just WordPress themes that you might want to customize, however. What about booklets, business cards, or postcards? Hiring an inexpensive freelancer to design a coordinated graphics set for your business is simple when using platforms like UpWork.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * Why the old way of hiring a designer is outdated<br /> | |
| * How to identify all the different types of graphics you need<br /> | |
| * The advantages of presenting a brand using coordinated graphics<br /> | |
| * Step-by-step how one customer used a freelancer to design a brochure<br /> | |
| * Why you might choose a fully custom design for your website<br /> | |
| * Using Upwork to hire freelancers<br /> | |
| * How Upwork works<br /> | |
| * Using Upwork designers and Vistaprint together<br /> | |
| <br /> | |
| Resources<br /> | |
| <a href="https://www.dolphinworld.org/">Dolphin World</a><br /><br /> | |
| <a style="color: #0000ff;" href="https://www.upwork.com/">UpWork</a><br /><br /> | |
| <a href="http://www.vistaprint.com">VistaPrint</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>30:21</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #453 | Building Massive Lists, Overcoming Adversity, Working Remotely (from Anywhere), and Making Real Money Online</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/making-real-money-online/</link> | |
| <pubDate>Tue, 21 Mar 2017 17:24:51 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14377</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/making-real-money-online/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/making-real-money-online/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[email marketing]]></category> | |
| <category><![CDATA[google adsense]]></category> | |
| <category><![CDATA[list building]]></category> | |
| <category><![CDATA[making money online]]></category> | |
| <category><![CDATA[working from home]]></category> | |
| <category><![CDATA[working online]]></category> | |
| <description><p>In this episode James interviews Reed Floren about how he translates his skills in list-building and other affiliate techniques into making real money online. How to identify what your niche market should be. Where to start when building your own e-mail list, and how Reed recovered from AdSense account being shut down. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/making-real-money-online/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/11442025/buzz031617.mp3" length="34033605" type="audio/mpeg" /> | |
| <itunes:subtitle>In this episode James interviews Reed Floren about how he translates his skills in list-building and other affiliate techniques into making real money online. How to identify what your niche market should be.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's episode of the Affiliate Buzz, James Martell talks with serial entrepreneur Reed Floren, about how he translates his skills in list-building and other affiliate techniques into making real money online. How to identify what your niche market should be. Where to start when building your own email list, and how Reed recovered from his AdSense account being shut down.<br /> | |
| Making Real Money Online<br /> | |
| Reed Floren is a course developer, list-building expert, and high-ticket coach. His first big online venture was 117christmasgifts.com, where he got a foundation in list-building and joint venture brokering, and has built up from there. In this episode of the Affiliate Buzz, James and Reed discuss that first venture into online marketing, how he overcame adversity early in his career, and how building his own online business allowed him to work remotely from anywhere.<br /> | |
| What Can List-Building Do for You?<br /> | |
| Two of Reed’s early successes were building large e-mail lists quickly. He tells James how he helped build a list of 50,000 in 30 days, and, buoyed by that success, how he built one on his own that reached 3,500 in just seven days.<br /> | |
| First of all Reed used several techniques, including list-building and joint venture brokering. Most noteworthy he built up a business that was on track to make $30,000 per month. Google slapped. James talks to Reed about what led up to that happening, and how he built himself back up from such a devastating blow.<br /> | |
| James and Reed discuss how success in online marketing can help you work from anywhere. Reed has worked from internet cafes, airport lounges, a Winnebago RV, and even from the back of a car. Listen in as they talk about how valuable it can be to have the flexibility to work remotely.<br /> | |
| Your Niche Market and Building Your First List<br /> | |
| Identify your niche market is key to making real money online. It is counterproductive to cast a wide net at first rather then target a specific demographic. Reed explains to James some options you have for niche markets, and some ideas for where to start.<br /> | |
| The key to all of Reed’s activities online is in generating of a good e-mail list. One where you know it’s populated with good customers. According to Reed. Money not in the list itself. There is in the relationship you have with your list. Part of that is identifying your niche before you start, but part of it is also knowing how to go about growing your list with the right people. Reed suggests to James some strategies to use to cultivate your e-mail list and get the most out of it you can.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * Reed Floren’s early career in online marketing and the lessons he learned<br /> | |
| * Where the money is in an e-mail list<br /> | |
| * How Reed recovered from AdSense account being shut down<br /> | |
| * What it looks like to run an online marketing business from literally anywhere<br /> | |
| * How to identify what your niche market should be<br /> | |
| * Where to start when building your own e-mail list<br /> | |
| * Tips on cultivating your e-mail list and making it productive<br /> | |
| <br /> | |
| Resources<br /> | |
| <a href="http://www.reedfloren.com" target="_blank">Reed Floren</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>35:27</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #452 | Increasing Site Conversion Rates, Growing Online Revenues with Jennifer Myers Ward, Winner of the 2017 Affiliate Summit Pinnacle Award for Agency of the Year!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/increasing-site-conversion-rates/</link> | |
| <pubDate>Wed, 15 Mar 2017 20:58:19 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14375</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/increasing-site-conversion-rates/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/increasing-site-conversion-rates/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[affiliate programs]]></category> | |
| <category><![CDATA[affiliate summit]]></category> | |
| <category><![CDATA[ecommerce]]></category> | |
| <category><![CDATA[email marketing]]></category> | |
| <description><p>In this episode James talks with Jennifer Myers Ward, CEO of Ebove & Beyond grew from just Jennifer on her own, to an award-winning agency. What defines a good OPM (outsource program manager) or agency, and how to “put yourself in the customer’s shoes” when trying to grow online revenue. | |
| <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/increasing-site-conversion-rates/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/11394267/buzz030817.mp3" length="31064841" type="audio/mpeg" /> | |
| <itunes:subtitle>In this episode James talks with Jennifer Myers Ward, CEO of Ebove & Beyond grew from just Jennifer on her own, to an award-winning agency. What defines a good OPM (outsource program manager) or agency, and how to “put yourself in the customer’s shoes”...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this episode James talks with Jennifer Myers Ward, CEO of Ebove & Beyond grew from just Jennifer on her own, to an award-winning agency. What defines a good OPM (outsource program manager) or agency, and how to “put yourself in the customer’s shoes” when trying to grow online revenue.<br /> | |
| Ebove & Beyond is a boutique marketing agency that, through their dedication to each and every client, has enabled their clients’ affiliate programs to grow by triple digits year on year. In 2017, they won the prestigious Affiliate Summit Pinnacle Award for OPM/Agency of the Year. In this episode of the Affiliate Buzz, James and Jennifer discuss what makes a good agency, where to start when helping a brand in increasing site conversion rates, and what tools ebove & beyond uses to maximize results for their clients. Jennifer also explains why she loves e-mail marketing (when it’s done right) and her biggest tip for increasing conversion in affiliate programs.<br /> | |
| The First Step to Increasing Site Conversion Rates<br /> | |
| According to Jennifer, it’s the responsibility of an agency to align themselves with their clients’ brands as best they can, in order to grow their business. That’s while keeping the brand equity intact. One of the first steps she does at ebove & beyond is to put herself in the customers’ shoes, and go through a client’s website blindly.<br /> | |
| James and Jennifer discuss what to look for on that first run through a client’s e-commerce website. Why clients themselves can’t always see what issues might be lurking. They also discuss the importance of “gut feel” experience, and metrics. When it comes to analyzing a client’s offering.<br /> | |
| As a bonus, Jennifer also explains to James why she loves e-mail marketing, and what it looks like when it’s done right.<br /> | |
| Increasing Conversion Through Affiliate Programs<br /> | |
| Jennifer’s top tip for increasing conversion through affiliate programs is that brands should diversify their portfolios! It’s a common trap loading up your campaigns with coupons or loyalty sites. The reason being success of those type sites can change dramatically, and quickly.<br /> | |
| Listen as Jennifer lays out for James. How brands can look beyond the obvious for affiliate marketing opportunities, and find out what aligns with the customers. She also gives James some examples of the types of channels brands can use to attract customers.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * How ebove & beyond grew from just Jennifer on her own, to an award-winning agency<br /> | |
| * What defines a good OPM (outsource program manager) or agency<br /> | |
| * How to “put yourself in the customer’s shoes” when trying to grow online revenue<br /> | |
| * The tools that ebove & beyond use to help them deliver results<br /> | |
| * Why e-mail marketing done right can be a big win<br /> | |
| * How to diversify your affiliate marketing portfolio, and why you’d want to<br /> | |
| * Examples of “beyond the obvious” affiliate marketing channels<br /> | |
| <br /> | |
| Resources<br /> | |
| Contact: Jennifer Myers Ward: [email protected]<br /><br /> | |
| <a href="http://www.eboveandbeyond.com/">ebove & beyond</a><br /><br /> | |
| <a href="http://www.hammacher.com/">Hammacher Schlemmer</a><br /><br /> | |
| <a href="https://www.steinersports.com/">Steiner Sports Memorabilia</a><br /><br /> | |
| <a href="https://www.dylanscandybar.com/">Dylan’s Candy Bar</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:22</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #451 | Affiliates, Advertisers & Networks – BrandVerity, the Affiliate Summit Pinnacle Award for Tool of the Year for Protecting Your Paid Search Campaigns</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/protecting-your-paid-search-campaigns/</link> | |
| <pubDate>Thu, 09 Mar 2017 05:41:35 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14372</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/protecting-your-paid-search-campaigns/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/protecting-your-paid-search-campaigns/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[advertisers]]></category> | |
| <category><![CDATA[affiliate]]></category> | |
| <category><![CDATA[affiliate summit]]></category> | |
| <category><![CDATA[branding]]></category> | |
| <category><![CDATA[marketing]]></category> | |
| <category><![CDATA[Networks]]></category> | |
| <category><![CDATA[protecting your paid search campaigns]]></category> | |
| <description><p>In this episode James interviews Preston Holland, Director of Business Development for BrandVerity, to discuss protecting your paid search campaigns, and how both advertisers and affiliates can benefit from help in monitoring their paid search. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/protecting-your-paid-search-campaigns/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/11340118/affiliate_buzz_451.mp3" length="28861778" type="audio/mpeg" /> | |
| <itunes:subtitle>In this episode James interviews Preston Holland, Director of Business Development for BrandVerity, to discuss protecting your paid search campaigns, and how both advertisers and affiliates can benefit from help in monitoring their paid search. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's episode of the Affiliate Buzz, James Martell talks Preston Holland, Director of Business Development for BrandVerity, to discuss protecting your paid search campaigns, and how both advertisers and affiliates can benefit from help in monitoring their paid search.<br /> | |
| Preston Holland was last on the show in Affiliate Buzz Episode 448, talking about the right way to disclose an affiliate relationship. In this episode, he’s talking about BrandVerity, winner of the Affiliate Summit Pinnacle Award for Tool of the Year. BrandVerity provides services that protect brands and ensure that their marketing partners are on-brand and compliant. Listen in as Preston explains to James how BrandVerity helps advertisers manage their affiliate paid searches, identifies conflicts, and helps protect against Black Hat affiliate activity.<br /> | |
| The Problem of the Paid Search and Protecting Your Paid Search Campaigns<br /> | |
| BrandVerity addresses one problem in managing the interaction between a brand’s own paid search, and the paid search being used by its affiliates. If not managed correctly, a brand can end up competing directly with its affiliates for the same marketing space. Search engines won’t help brands manage their affiliates, and doing it manually is prohibitively difficult.<br /> | |
| BrandVerity use of proprietary technology monitors affiliate activity which reports back if there are conflicts. Help in protecting your paid search campaigns. James and Preston explore how big a problem these conflicts can be, and how using a tool like BrandVerity can help save you money by solving that problem.<br /> | |
| Protecting Against Black Hat Hijacking<br /> | |
| Black Hat hijacking still happens, It can be an issue particularly for brands that have regulatory concerns. It takes diligence and regular monitoring to protect against Black Hat activity, but BrandVerity can help.<br /> | |
| James and Preston discuss what Black Hat hijacking is and why advertisers should be concerned. First of all what BrandVerity does to identify unscrupulous affiliates and ensure that they can’t dodge being monitored.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * Why brands need to know about their paid search versus their affiliates’ paid searches<br /> | |
| * How big of a problem is competing with your own affiliates?<br /> | |
| * What is Black Hat hijacking, and how serious is it?<br /> | |
| * How brands can use BrandVerity to protect against Black Hat hijacking<br /> | |
| * How does BrandVerity help advertisers monitor their paid searches?<br /> | |
| * What stops affiliates from being monitored by BrandVerity?<br /> | |
| * What sizes and types of companies can benefit from using BrandVerity<br /> | |
| * How much time advertisers can expect to spend monitoring their affiliates<br /> | |
| * Protect your paid search campaigns<br /> | |
| <br /> | |
| Resources<br /> | |
| <a style="color: #0000ff;" href="https://www.brandverity.com/">BrandVerity</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>30:04</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #450 | Agencies, Marketers & Creatives: How We Earned $1,200 Commission on Just One Sale with the VistaPrint Reseller Program</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/vistaprint-reseller-program/</link> | |
| <pubDate>Mon, 06 Mar 2017 23:21:33 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14355</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/vistaprint-reseller-program/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/vistaprint-reseller-program/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate programs]]></category> | |
| <category><![CDATA[earn extra income. make money online]]></category> | |
| <category><![CDATA[Reseller Programs]]></category> | |
| <category><![CDATA[VistaPrint]]></category> | |
| <description><p>James and Arlene are discussing how a unique business model helped them earn $1,200 commission on just one sale with VistaPrint Reseller program. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/vistaprint-reseller-program/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/11295624/buzz022317_affiliate_buzz_450.mp3" length="27495470" type="audio/mpeg" /> | |
| <itunes:subtitle>James and Arlene are discussing how a unique business model helped them earn $1,200 commission on just one sale with VistaPrint Reseller program. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of the Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Last week, we showcased two essential tools for managing multiple WordPress sites. This week, James and Arlene are discussing how a unique business model helped them earn $1,200 commission on just one sale with VistaPrint Reseller program.<br /> | |
| No matter what kind of printing you’re after, you’ll be able to benefit from one or more of VistaPrint’s services. They offer a variety of solutions for everything from business cards to apparel. But did you also know about their Affiliate and Reseller programs? You could use VistaPrint to help supplement your income, or even start up a new business! Today, James and Arlene outline what makes VistaPrint outstanding in the marketplace, and what you can do to start earning money with one of their partnership programs.<br /> | |
| VistaPrint’s Services are Second to None<br /> | |
| James and Arlene use VistaPrint for many of their printing needs. The quality of all their products is amazing and fast, and they’ve even saved money on graphic design by taking advantage of VistaPrint’s design service.<br /> | |
| But it’s customer service where VistaPrint really stands out. Their attention to detail means that, as in James and Arlene’s case, if you’ve used the (inexpensive) design service but not yet placed an order, they’ll follow up. And if you’re not completely satisfied with your products, they’ll refund you then and there, with no hassle. James and Arlene discuss two clients with very different needs, and how VistaPrint’s customer service went above and beyond to deliver just what they wanted.<br /> | |
| Revenue Opportunities as an Affiliate or Reseller<br /> | |
| VistaPrint’s Affiliate program is generous: at up to 16% commission rate and an average conversion rate of 15%, it’s easy to make the decision to join. You’ll want to stay, in part, because of their outstanding in-house affiliate team, who are there to help make your affiliate experience smooth and rewarding.<br /> | |
| It’s the VistaPrint Reseller Program, however, where there is real potential for income, particularly for local services. VistaPrint Resellers get up to a 40% discount off the regular shopping cart price. James and Arlene describe how they leveraged the Reseller program to turn one client’s $3,000 print job into a $1,200 profit for them. They also suggest ways that you could use the VistaPrint Reseller Program to generate income from your local businesses.<br /> | |
| Here’s What You’ll Hear<br /> | |
| <br /> | |
| * What makes VistaPrint’s customer service stand out<br /> | |
| * How you can save money on graphic design using VistaPrint<br /> | |
| * How VistaPrint can provide a total print solution for your clients<br /> | |
| * Why you don’t need to worry about quality when you use VistaPrint<br /> | |
| * Why the VistaPrint Affiliate program is one of the best around<br /> | |
| * How James and Arlene used the VistaPrint Reseller Program to earn $1,200 on one commission<br /> | |
| * Ideas for how you can use VistaPrint in your local community to generate revenue<br /> | |
| <br /> | |
| Resources<br /> | |
| <br /> | |
| * <a href="https://signup.cj.com/member/signup/publisher/?cid=769194#/branded?_k=mpdmax">VistaPrint Affiliate Program</a><br /> | |
| * <a href="http://www.vistaprint.com/proadvantage.aspx">VistaPrint Reseller Program</a><br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>28:38</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #449 | If You Have Multiple WordPress Sites (and I Bet You Do), You Will LOVE These TWO Tools!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/manage-multiple-wordpress-sites/</link> | |
| <pubDate>Tue, 21 Feb 2017 21:09:06 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14300</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/manage-multiple-wordpress-sites/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/manage-multiple-wordpress-sites/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[#optinmonster]]></category> | |
| <category><![CDATA[custom website]]></category> | |
| <category><![CDATA[increase productivity]]></category> | |
| <category><![CDATA[managewp]]></category> | |
| <category><![CDATA[productivity]]></category> | |
| <category><![CDATA[wordpress]]></category> | |
| <description><p>James Martell showcases two essential tools (ManageWP and OptinMonster) to help you get the most out of managing multiple WordPress sites. | |
| <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/manage-multiple-wordpress-sites/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/11001449/buzz021617.mp3" length="29177338" type="audio/mpeg" /> | |
| <itunes:subtitle>James Martell showcases two essential tools (ManageWP and OptinMonster) to help you get the most out of managing multiple WordPress sites. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's episode of the Affiliate Buzz, James Martell showcases two essential tools (ManageWP and OptinMonster) to help you get the most out of managing multiple WordPress sites.<br /> | |
| If you are an active affiliate marketer, chances are you're managing multiple sites at once. You may be managing several just for yourself, or for a combination of you and your clients. In either case, streamlining the management of those sites is essential. Today, James focuses on two areas: bringing your websites onto a single dashboard using ManageWP, and converting visitors into subscribers using OptinMonster.<br /> | |
| Consolidate Your Dashboards Using ManageWP<br /> | |
| Several months ago, James and Arlene consolidated all their sites into a more manageable system of servers and service providers. At the same time, they looked for an easier way to manage all those websites at once. Enter ManageWP, which brings all your websites into one place, on a single dashboard.<br /> | |
| James discusses the features you'll want to make use of, including cloud backup, team collaboration, and integrated analytics. He'll also tell you why ManageWP makes it easier to keep your clients up to date.<br /> | |
| Retain More Visitors Using OptinMonster<br /> | |
| Did you know that up to 70% of the visitors who come to your sites will never return unless they opt in? Using a tool like <a href="/optinmonster/" target="_blank">OptinMonster</a> can help you customize opt-in offers so that you can retain as many of them as possible.<br /> | |
| James takes us through the key features of OptinMonster, which include customizable pop-ups, built-in analytics and A/B split testing, and a selection of opt-in offers that you can deploy on your sites.<br /> | |
| Here's What You'll Hear<br /> | |
| <br /> | |
| * Why it's a good idea to streamline multiple WordPress sites<br /> | |
| * All the things you can do in one place with ManageWP<br /> | |
| * How to use ManageWP to collaborate with a team<br /> | |
| * How to showcase websites for clients and supply them with reports, all through ManageWP<br /> | |
| * Why OptinMonster is a game-changer for managing your opt-in offers<br /> | |
| * How to retain more visitors using smart pop-ups and other features<br /> | |
| * How much you can expect to pay for both ManageWP and OptinMonster<br /> | |
| <br /> | |
| Resources<br /> | |
| The first step streamlining your websites and retaining more visitors is checking out ManageWP and OptinMonster for yourself.<br /> | |
| <br /> | |
| * <a href="https://managewp.com/" target="_blank">ManageWP</a><br /> | |
| * <a href="/optinmonster/" target="_blank">OptinMonster</a><br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>30:24</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #448 | Advertisers and Affiliates; Save Yourself a World of Hurt By Understanding the Right Way to Disclose an Affiliate Relationship</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/disclose-an-affiliate-relationship/</link> | |
| <pubDate>Thu, 16 Feb 2017 19:05:05 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14290</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/disclose-an-affiliate-relationship/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/disclose-an-affiliate-relationship/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate]]></category> | |
| <category><![CDATA[affiliate managers]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[Disclose an Affiliate Relationship]]></category> | |
| <category><![CDATA[ftc disclosure affiliate marketing]]></category> | |
| <category><![CDATA[FTC Disclosure Guidelines]]></category> | |
| <description><p>In this week's episode of the Affiliate Buzz, James Martell talks with Eric Nagel is Chief Technical Officer of F-M-T-C, and Preston Holland is Director of Business Development for BrandVerity, about the right way to disclose an affiliate relati <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/disclose-an-affiliate-relationship/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/10670609/buzz_448.mp3" length="28654471" type="audio/mpeg" /> | |
| <itunes:subtitle>In this week's episode of the Affiliate Buzz, James Martell talks with Eric Nagel is Chief Technical Officer of F-M-T-C, and Preston Holland is Director of Business Development for BrandVerity, about the right way to disclose an affiliate relati →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's episode of the Affiliate Buzz, James Martell talks with Eric Nagel is Chief Technical Officer of F-M-T-C, and Preston Holland is Director of Business Development for BrandVerity, about the right way to disclose an affiliate relationship.<br /> | |
| F-M-T-C which offers suite of powerful tools for affiliates and bloggers that allows them to easily tap into over 200,000 monetized, cleaned and categorized deals.<br /> | |
| BrandVerity provides services that protect brands and ensure that their marketing partners are on-brand and compliant. They were also just awarded the <a href="http://jamesmartell.com/affiliate-buzz/protecting-your-paid-search-campaigns/">Affiliate Summit Pinnacle Award for Tool of the Year for 2017</a> Protecting Your Paid Search Campaigns.<br /> | |
| In fact, Eric and Preston have both just returned from Affiliate Summit West and will share their highlights before digging into the particulars of FTC disclosures.<br /> | |
| Why now?<br /> | |
| The FTC Guidelines have been around for a while. Why are we hearing so much about them now? And why are so many, the vast majority according to research by BrandVerity, sites that are out of compliance? Many publishers simply don’t realize that rules apply to them. Advertisers too have been a little bit slack about having their affiliates reveal the relationship.<br /> | |
| Here’s the bottom line. Honesty is the best policy. A clear, concise statement, acknowledging that you may receive money or products from companies mentioned in your post will ensure that you’re in compliance.<br /> | |
| What won’t work? All those silly tricks – putting the disclosure at the very end of your post or bottom of your page so that the client won’t see it until after they’ve clicked on your links. Or putting your disclosure in light grey on a white background. Or using a microscopic font.<br /> | |
| The good news is that being honest and straight forward doesn’t just cover your butt with the FTC. It can actually be done in such a way that it doesn’t have a negative impact on your conversion rate.<br /> | |
| Here’s What You’ll Hear<br /> | |
| Listen now as Eric, Preston and James explain:<br /> | |
| <br /> | |
| * What the FTC requires affiliates to disclose<br /> | |
| * Understanding the right way to disclose an Affiliate relationship<br /> | |
| * Why affiliates need to disclose affiliate links and what other things need to be disclosed<br /> | |
| * Where and how to disclose an affiliate relationship, including some concise wording from Eric<br /> | |
| * What the risk is if you fail to comply with the FTC guidelines<br /> | |
| * A free WordPress plug-in that will add a discloser to all of your posts (past and present)<br /> | |
| <br /> | |
| Resources<br /> | |
| Although they’re not lawyers, Eric and Preston have a lot of good resources to share on the subject of FTC compliance:<br /> | |
| <br /> | |
| * <a style="color: #0000ff;" href="https://www.brandverity.com/blog/new-study-reveals-widespread-failure-to-meet-ftc-disclosure-requirements">BrandVerity’s White Paper</a> (including a compliance checklist)<br /> | |
| * <a style="color: #0000ff;" href="https://www.tricia.me/tag/disclosure/">Tricia Meyer’s resources on FTC compliance</a><br /> | |
| * <a style="color: #0000ff;" href="https://wordpress.org/plugins/fmtc-affiliate-disclosure/">The WordPress plug-in that adds disclosure language to all of your posts</a><br /> | |
| <br /> | |
| If you’d like to hear more from Eric or Preston, you can find them at:<br /><br /> | |
| [email protected]<br /><br /> | |
| [email protected] or on Twitter @EricNagel<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>29:51</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #447 | YES! There Is a Ton of Money to Be Earned By Affiliates!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/ton-money-earned-affiliates/</link> | |
| <pubDate>Thu, 09 Feb 2017 08:06:21 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14293</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/ton-money-earned-affiliates/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/ton-money-earned-affiliates/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate]]></category> | |
| <category><![CDATA[local marketing]]></category> | |
| <description><p>It’s a big world, and a big world wide web. Your chances of getting top ranking in a national market are pretty slim. But in a smaller pond, you can be a bigger fish. James and Arlene will tell you how to become the go-to site in your local market. YES! There Is a Ton of Money to Be Earned By Affiliates In Your Local Market. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/ton-money-earned-affiliates/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/10845115/buzz020117.mp3" length="31109981" type="audio/mpeg" /> | |
| <itunes:subtitle>It’s a big world, and a big world wide web. Your chances of getting top ranking in a national market are pretty slim. But in a smaller pond, you can be a bigger fish. James and Arlene will tell you how to become the go-to site in your local market.</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Last week, James interviewed Eric Nagel, Chief Technical Officer of F-M-T-C and Preston Holland, Director of Business Development for BrandVerity, about the ins and outs of FTC disclosures. This week, James and Arlene (a.k.a. The Geek) will get back to talking about one of our favorite topics here at the Affiliate Buzz – making money. YES! There Is a Ton of Money to Be Earned By Affiliates In Your Local Market.<br /> | |
| Why Go Local?<br /> | |
| James and Arlene have pinpointed the next frontier in affiliate marketing and it’s close to home. In fact, it’s your local market, or any local market. Consider a business like HostGator. They pay between $50 -$125 per client you that you send them. But what are your chances of getting top ranking for a keyword like “webhosting” ? It’s a big world, and a big world wide web. Your chances of getting top ranking in a national market are pretty slim. But in a smaller pond, you can be a bigger fish. James and Arlene will tell you how to become the go-to site in your local market. YES! There Is a Ton of Money to Be Earned By Affiliates In Your Local Market.<br /> | |
| Reality Sells<br /> | |
| How much of a local market can you capture with effective use of Facebook? Well, there are about 200,000 people on the peninsula where James and Arlene live. In a period of a week, the Facebook page for Sawbucks Pub had 190,000 views. Not bad. Ah, but is James spending a lot of money to get that kind of traffic? Nope. He spent less than $50.<br /> | |
| So what’s the secret to getting all those people to come to your page? It’s not hiring a designer to create slick looking graphics and ads. It’s reality. Show people what’s really going on - photos and videos. James and Arlene will give examples of how you can draw from a photo archive, from local events or even from local history to create intriguing content that drive traffic to you Facebook page.<br /> | |
| Here’s What You’ll Hear.<br /> | |
| Listen now as James and Arlene critique each other’s laptops then dig into:<br /> | |
| <br /> | |
| * The advantages of competing in a local market<br /> | |
| * Some old school techniques that can still be effective for reaching a local market<br /> | |
| * What you do and don’t need to do to get maximum Facebook traffic<br /> | |
| * A way to greatly increase traffic to your videos on Facebook<br /> | |
| * A sample of the types of content that generate local interest<br /> | |
| * A quick geography lesson about the Semiahmoo Peninsula<br /> | |
| <br /> | |
| Resources<br /> | |
| James and Arlene will be back in another episode to talk about how you can improve your Google ranking in local searches. In the meantime, check out these resources:<br /> | |
| Episode 442 - <a href="http://jamesmartell.com/affiliate-buzz/online-marketing-for-local-businesses/">http://jamesmartell.com/affiliate-buzz/onlicomne-marketing-for-local-businesses/</a><br /><br /> | |
| For information about starting a local web marketing business - <a href="http://smartlocal360.com">http://smartlocal360.</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:24</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #446 | Outsourcing Essentials for Affiliates; The Secrets to Hiring a Virtual Assistant on a Shoe String Budget</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/the-secrets-to-hiring-a-virtual-assistant/</link> | |
| <pubDate>Wed, 01 Feb 2017 19:57:28 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14285</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/the-secrets-to-hiring-a-virtual-assistant/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/the-secrets-to-hiring-a-virtual-assistant/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[freelancers]]></category> | |
| <category><![CDATA[hiring a virtual assistant]]></category> | |
| <category><![CDATA[hiring freelancers]]></category> | |
| <category><![CDATA[The Secrets to Hiring a Virtual Assistant]]></category> | |
| <category><![CDATA[Virtual Assistant]]></category> | |
| <description><p>In this week's edition of the Affiliate Buzz, James and Arlene Martell share their secret and simple method for doing it all and having it all – two words. Hire help. They tap into a huge selection of talented professionals who are available on demand and deliver top quality work and will share the secrets to hiring a virtual assistant online. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/the-secrets-to-hiring-a-virtual-assistant/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/10458828/buzz_446.mp3" length="49068851" type="audio/mpeg" /> | |
| <itunes:subtitle>In this week's edition of the Affiliate Buzz, James and Arlene Martell share their secret and simple method for doing it all and having it all – two words. Hire help. They tap into a huge selection of talented professionals who are available on demand ...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's edition of the Affiliate Buzz, James and Arlene Martell share their secret and simple method for doing it all and having it all – two words. Hire help. They tap into a huge selection of talented professionals who are available on demand and deliver top quality work and will share the secrets to hiring a virtual assistant online.<br /> | |
| If you’re a long-time listener, or even a recent member of the audience. You’ve probably noticed that James and Arlene seem to get an awful lot done. Affiliate marketing, podcasts, classes - how do they do it? Even with all the adorable grand kids there to distract them? What's their secret. The secrets to hiring a virtual assistant, that's it right there they hire virtual assistants.<br /> | |
| <br /> | |
| Break the Bad Habit The Secrets to Hiring a Virtual Assistant<br /> | |
| If you were a carpenter, would you build your own house? And a plumber to put in your water system right. An electrician to do your wiring. As an affiliate marketer you probably have lots of skills. I'm certain you are not an expert business administrator, writer, graphic designer, editor and techie?. Is it worth all the time you put in trying to do those tasks? Could someone else do it better?<br /> | |
| James and Arlene know that a lot of marketers have a lot of resistance to outsourcing. They even had to get over some of those silly ideas themselves. Today they’ll share strategies for helping you get over the bad habit (yes, it is a bad habit) of trying to do everything yourself.<br /> | |
| An Endless Source of Talent<br /> | |
| Imagine being able to instantly hire any kind of professional you want on a very affordable budget. Upwork (formed from the merger of Elance and oDesk) allows you to do just that. James and Arlene describe their process for soliciting bids, selecting the right freelancer and keeping a job on track. If something is taking over the 15 minute limit James employs. He’ll spend the next 5 minutes posting a job for it on Upwork.<br /> | |
| Some people never realize how liberating it is hiring a virtual team of freelancers. Every team needs a coach. Who’s going to manage all these people? Not you! It might sound crazy. Hire a virtual assistance to manage everything for you. Who will keep all of the balls in the air and even manage you. (James confesses that it would be a disaster if he had to manage himself.) Best of all, these multi-talented, wizards of office work can be hired for around $6 per hour. Why wouldn’t you hire a virtual assistant?<br /> | |
| Here’s What You’ll Hear<br /> | |
| Listen now James and Arlene describe:<br /> | |
| <br /> | |
| * The one thing all successful affiliate marketers have in common<br /> | |
| * Common reasons affiliate marketers resist outsourcing<br /> | |
| * The kinds of tasks that you can outsource<br /> | |
| * How much you should expect to pay<br /> | |
| * What to include (and what not to include) in your project descriptions<br /> | |
| * How to create a shortlist of candidates and select the right one<br /> | |
| * How to set up your payments<br /> | |
| * The advantage of having team members on the other side of the world<br /> | |
| * The joys of having and hiring a virtual assistant<br /> | |
| <br /> | |
| Resources<br /> | |
| You can watch for James’ upcoming class on outsourcing. Or, of you’re ready to get started, check out these resources:<br /> | |
| Upwork - <a style="color: #0000ff;" href="http://www.upwork.com">http://www.upwork.com</a><br /><br /> | |
| BaseCamp – <a style="color: #0000ff;" href="https://basecamp.com">https://basecamp.com</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>51:07</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #445 | Award Winning Affiliate Manager & OPM Jamie Birch, Shares Insight on What’s Working and What Affiliates Marketers Need to Be Focused on in 2017</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/affiliate-marketing-today/</link> | |
| <pubDate>Thu, 26 Jan 2017 22:02:09 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14242</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/affiliate-marketing-today/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/affiliate-marketing-today/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate business]]></category> | |
| <category><![CDATA[affiliate industry]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[affiliate marketing today]]></category> | |
| <category><![CDATA[affiliate marketing trends]]></category> | |
| <description><p>In this week's episode of the Affiliate Buzz, James Martell chats with Jamie Birch, Owner and Principal of JEBCommerce who should be away attending Affiliate Summit in Las Vegas. Instead, these two pioneers of affiliate marketing are here holding their own mini-summit to discuss affiliate marketing today and the state of the industry. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/affiliate-marketing-today/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/10370669/buzz445.mp3" length="51606281" type="audio/mpeg" /> | |
| <itunes:subtitle>In this week's episode of the Affiliate Buzz, James Martell chats with Jamie Birch, Owner and Principal of JEBCommerce who should be away attending Affiliate Summit in Las Vegas. Instead, these two pioneers of affiliate marketing are here holding their...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's episode of the Affiliate Buzz, James Martell chats with Jamie Birch, Owner and Principal of JEBCommerce who should be away attending Affiliate Summit in Las Vegas. Instead, these two pioneers of affiliate marketing are here holding their own mini-summit to discuss affiliate marketing today and the state of the industry.<br /> | |
| Jamie Birch shares his extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.<br /> | |
| Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.<br /> | |
| Affiliate Marketing Today = Job Security<br /> | |
| Jamie didn’t start out in the world of Internet marketing. He actually studied business and finance in college and he noticed a few things as he was managing affiliates programs for the various companies he worked for. “Dot-coms” often lacked a stable business model.<br /> | |
| Even big, brick and mortar companies would pass through recessions having to lay off large numbers of employees. But there were no lay-offs in Jamie’s department. That’s how he knew that he’d stumbled onto something of real value. He started his own business to share that value.<br /> | |
| First Things First<br /> | |
| That business background has served Jamie well. He recognized that it’s easy to learn the technologies. It’s easy to learn the distribution channels. What’s hard is finding something the market needs.<br /> | |
| Jamie emphasizes the importance of starting with the customer and staying focused on what they want. He and James will discuss creating customer profiles, identifying the steps on the customer’s path to conversion and strategies for identifying gaps in how customers are being served.<br /> | |
| But how do you know who your customer is and how they behave? Jamie emphasizes the importance of analysis and will talk about some of his favorite tools, beyond Google analytics, for knowing your customers’ behaviors.<br /> | |
| Here’s What You’ll Hear<br /> | |
| Listen now to hear some entertaining stories about the early days of the Internet and a description of the menagerie (bearded dragons, mini-pigs and horses, Oh my!) that Jamie keeps and his take on:<br /> | |
| <br /> | |
| * What’s going really well in affiliate marketing today<br /> | |
| * What things the affiliate industry needs to do better<br /> | |
| * The biggest mistakes people make when starting an affiliate site<br /> | |
| * The first and most important thing you should do when getting started<br /> | |
| * Jamie’s favorite tools for analyzing customer behavior<br /> | |
| <br /> | |
| Resources<br /> | |
| If you’d like to hear more about what Jamie and JEBCommerce have to offer, you can find him at<br /> | |
| Website: <a style="color: #0000ff;" href="http://jebcommerce.com/">JEBCommerce.com</a><br /><br /> | |
| Email: <a style="color: #0000ff;" href="mailto:[email protected]">[email protected]</a><br /><br /> | |
| Skype: jamiee.birch<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>53:45</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #444 | SmarterLocal360 – Your First $10,000 In Sales Guaranteed By James!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/smarterlocal360/</link> | |
| <pubDate>Mon, 16 Jan 2017 05:20:45 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14224</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/smarterlocal360/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/smarterlocal360/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[facebook marketing]]></category> | |
| <category><![CDATA[local marketing]]></category> | |
| <category><![CDATA[local seo]]></category> | |
| <category><![CDATA[smarterlocal360]]></category> | |
| <description><p>Today, they’ll revisit one of their clients, James McNamara at DolphinWorld.org to see what strategies are working and what needs to be improved on. They’ll discuss improving Google rankings and increasing your Facebook views. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/smarterlocal360/">→</a></p></description> | |
| <enclosure url="http://content.blubrry.com/podcasting_mastery/episode-444.mp3" length="28172564" type="audio/mpeg" /> | |
| <itunes:subtitle>Today, they’ll revisit one of their clients, James McNamara at DolphinWorld.org to see what strategies are working and what needs to be improved on. They’ll discuss improving Google rankings and increasing your Facebook views. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, <a href="http://smarterlocal360.com"></a>informed and motivated to succeed since way back in 2003. It’s 2017 and James and Arlene have done a lot to prepare for the new year. They’ve moved offices around and gotten a new desk. They’ve looked at <a style="color: #800080;" href="http://jamesmartell.com/affiliate-buzz/how-to-take-your-business-to-the-next-level/" target="_blank">what’s working and what’s not.</a> And they’ve made a plan to double their income this year. One of the ways is with a new business SmarterLocal360.<br /> | |
| Today, they’ll revisit one of their clients, James McNamara at <a style="color: #800080;" href="https://www.dolphinworld.org/" target="_blank">DolphinWorld.org</a> to see what’s working and what’s not strategies are working and what needs to be improved on. They’ll discuss improving Google rankings and increasing your Facebook views. Finally, James and Arlene will offer an opportunity to start your own local web marketing business with SmarterLocal360.<br /><br /> | |
| <br /> | |
| Are You Getting the Most Out of Your Facebook Page?<br /> | |
| Could you be doing Facebook wrong? It’s hard to believe it, but until recently James was. He got a reminder of this when he visited John’s Facebook page for Dolphin World. John was doing exactly what James used to do- creating small ads, hiring a graphic designer to make enticing images. James shared his secret with John and it immediately resulted in 4,000 views. What’s the secret? Real photos.<br /> | |
| James will explain how to use your Facebook page to allow visitors to live vicariously through you. He’ll tell you what you need (there’s gold in your photo archive), as well as how to tag and boost your posts and send people to your sales page. And don’t worry about the budget. James typically spends between $5 and $20 when boosting a post.<br /> | |
| Are You Ready for Something New Try SmarterLocal360 ?<br /> | |
| James and Arlene are looking to double their income this year. If you’re also in the market for a new business opportunity, then consider joining SmarterLocal360. James is offering a 12-week coaching program designed to get you going in a local web marketing business. Best of all, James will work directly with you while you earn your first $10,000 in sales. It’s a unique opportunity to build on your affiliate marketing while also lending a hand to local businesses that really need your help.<br /> | |
| Here’s What You’ll Hear<br /> | |
| As always, James and Arlene will share the lessons they’ve learned in their own business and working with clients. Listen now to hear:<br /> | |
| <br /> | |
| * How to get more reviews and why they matter<br /> | |
| * The number one thing Google looks at for your ranking<br /> | |
| * What you can learn from the <a style="color: #0000ff;" href="https://www.google.com/webmasters/tools/home" target="_blank">Google Search Console</a><br /> | |
| * How to quadruple your number of Facebook visitors<br /> | |
| * Which posts to boost and how much you should plan to spend<br /> | |
| * How you can start your own local web marketing program for businesses that are desperately in need of your services<br /> | |
| <br /> | |
| Resources<br /> | |
| See the results of the work James is doing with his friend John McNamara at Dolphin World. And check out Episode #443 if you’re interested in being on of 10 (there are only 8 slots left) people who will work directly with James as you earn your first $10,000 as a local web marketing service provider.<br /> | |
| <br /> | |
| * Dolphin World<br /> | |
| * <a href="http://jamesmartell.com/affiliate-buzz/how-to-take-your-business-to-the-next-level/" target="_blank">Episode #443 - How to Start a Profitable Web Marketing Business</a><br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>29:21</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #443 | What’s Working and What’s Not! How to Take Your Business to the Next Level in 2017</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-take-your-business-to-the-next-level/</link> | |
| <pubDate>Wed, 21 Dec 2016 22:02:05 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14221</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-take-your-business-to-the-next-level/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-take-your-business-to-the-next-level/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[business marketing]]></category> | |
| <category><![CDATA[business strategies]]></category> | |
| <category><![CDATA[business success]]></category> | |
| <category><![CDATA[take your business to the next level]]></category> | |
| <category><![CDATA[web marketing business]]></category> | |
| <description><p>James and Arlene want to double their income in 2017, and they don’t want to double their workload. So in today’s episode, they’ll discuss the strategies they use to assess what’s working and what’s not, for themselves as well as for their clients. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-take-your-business-to-the-next-level/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/10156931/buzz_443.mp3" length="27663072" type="audio/mpeg" /> | |
| <itunes:subtitle>James and Arlene want to double their income in 2017, and they don’t want to double their workload. So in today’s episode, they’ll discuss the strategies they use to assess what’s working and what’s not, for themselves as well as for their clients. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Last week, James and Arlene talked about a unique opportunity to build an easy to manage, profitable business providing web marketing services to local businesses that are desperately in need of your help. This week, they’ll share an ambitious goal they’ve set for themselves.<br /> | |
| James and Arlene want to double their income in 2017, and they don’t want to double their workload. So in today’s episode, they’ll discuss the strategies they use to assess what’s working and what’s not, for themselves as well as for their clients. In fact, James will reveal some of the insights he’s sharing with one of his coaching clients, John McNamara of DolphinWorld.org.<br /> | |
| You don’t just want to bump up your business. The idea is how to take your business to the next level without sacrificing your life. James and Arlene want to double their income in the upcoming year. (Who doesn’t?) They do not want to double their workload. (Who does?) Getting the most out of what you already have is one of the secrets to enjoying a lifestyle business that lets you say adios to the boss, good bye to the morning commute and hello to a successful business.<br /> | |
| How to Take Your Business to the Next Level in 2017<br /> | |
| When was the last time your freshened up your bio? Is the contact information on your site up to date? Have you checked that all of your links are working?<br /> | |
| Some things are obvious and some are more subtle. Of course you want to bring more traffic to your site, but James will discuss the importance of getting traffic to the pages that pay. They’ll discuss ways to improve your ranking in Google searches and where to find resources like photos and videos for your website and social media accounts. The new year is a great time to freshen up your site, but James and Arlene will tell you how to do it so you don’t break anything that is working.<br /> | |
| Here’s What You’ll Hear<br /> | |
| If you’re anxious to get started off on the right foot for 2017, listen now as James and Arlene describe:<br /> | |
| <br /> | |
| * What to do and not to do when you make updates to your website<br /> | |
| * Three things you need to check in order to improve your Google ranking<br /> | |
| * How you can improve your working environment<br /> | |
| * The best and worst hosting services<br /> | |
| * Where to find a treasure trove of resources for your website or social media<br /> | |
| * Three sites/accounts where you should do an end of the year cleanup<br /> | |
| * How to conduct a thorough inventory of your website<br /> | |
| * Why you need a coach<br /> | |
| * What to include in your plan for the upcoming year<br /> | |
| <br /> | |
| Resources<br /> | |
| If you’re interested in some one-on-one coaching session, in hearing more about James and Arlene’s plan for 2017 or on hearing more about their unique opportunity to start a profitable, local, web marketing business, check out these resources:<br /> | |
| Episode 442: <a style="color: #0000ff;" href="http://cranberry.fm/episode/how-to-start-a-profitable-local-web-marketing-business-1-1">How to Start a Profitable Local Web Marketing Business</a> -<br /><br /> | |
| Contact Us: <a href="mailto:[email protected]">[email protected]</a> or call 604-542-0747<br /><br /> | |
| John’s site - <a style="color: #0000ff;" href="https://www.dolphinworld.org">https://www.dolphinworld.org</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>28:49</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #442 | How to Start a PROFITABLE Local Web Marketing Business Offering High-Demand Services to Local Businesses</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/online-marketing-for-local-businesses/</link> | |
| <pubDate>Tue, 06 Dec 2016 23:41:28 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14218</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/online-marketing-for-local-businesses/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/online-marketing-for-local-businesses/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[high demand services]]></category> | |
| <category><![CDATA[local business marketing]]></category> | |
| <category><![CDATA[online marketing for local businesses]]></category> | |
| <category><![CDATA[small business marketing]]></category> | |
| <description><p>Today James and Arlene reflect on some of the strategies they’ve used to do online marketing for local businesses. They’ll cover five specific services that businesses desperately need and will share stories of the successes they’ve had with some local clients. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/online-marketing-for-local-businesses/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/10052645/buzz_442.mp3" length="29388825" type="audio/mpeg" /> | |
| <itunes:subtitle>Today James and Arlene reflect on some of the strategies they’ve used to do online marketing for local businesses. They’ll cover five specific services that businesses desperately need and will share stories of the successes they’ve had with some local...</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Today James and Arlene reflect on some of the strategies they’ve used to do online marketing for local businesses. They’ll cover five specific services that businesses desperately need and will share stories of the successes they’ve had with some local clients.<br /> | |
| Every business needs to be continually attracting new customers. However, many small business owners, like Rod of Sawbuck’s Pub, don’t know how to maximize the potential of the Internet and still rely on old-fashioned marketing techniques (newspaper ads and the Yellow Pages). Those tactics just don’t work they way they used to. But James and Arlene have seen how a well thought web marketing strategy can help a business like Sawbuck’s grow by 700% over the course of a few years.<br /> | |
| You could be the hero that helps a business you know achieve that kind of growth. And you can earn a handsome profit for yourself while doing it. In this episode, James and Arlene share their plan to help ten new entrepreneurs get up and running with a ready to roll web marketing business. The kick-off is on January 17th , so don’t miss this opportunity.<br /> | |
| A Lifestyle Business<br /> | |
| Can you really have it all? Can you have the freedom and flexibility of being your own boss without becoming consumed by your business? Can you develop a business that will earn enough profit to support your life, without sacrificing the things that make life meaningful (time with family, health, travel, etc.)?<br /> | |
| Yes, you can. Just look at James and Arlene. They travel, enjoy their grand kids and manage an active, growing, profitable business. Now they’ve packaged up the lessons they’ve learned and are ready to help you get started with your own lifestyle business.<br /> | |
| Here’s What You’ll Hear<br /> | |
| If you’re tired of the morning commute, wanting to say “adios” to the boss and are ready to start your own work-from- home business, listen now as James and Arlene explain:<br /> | |
| <br /> | |
| * Five desperately needed services that you can provide to local business<br /> | |
| * Why businesses need to pay attention to their NAPs and why it matters to Google<br /> | |
| * How you can provide high demand services while making a profit<br /> | |
| * How to greatly improve a business’s Google ranking<br /> | |
| * An economical way to bring traffic to a business website that will leave you “stunned and amazed”<br /> | |
| * How you can earn affiliate commissions while simultaneously running a profitable web marketing business<br /> | |
| * The online marketing for local businesses profitable business system<br /> | |
| <br /> | |
| Resources - Online Marketing for Local Businesses<br /> | |
| James and Arlene are going to help ten people get their web marketing business off the ground, beginning January 17th . If you would like to be one of those ten people, making handsome profits, providing high demand services and enjoying a lifestyle business – contact Arlene at:<br /> | |
| <br /> | |
| * <a style="color: #0000ff;" href="mailto:[email protected]">[email protected]</a><br /> | |
| * Or call 604-542-0747<br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>30:37</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #441 | How to get FREE Media Attention to Expand Your Audience, Increase Fees and Boost Sales with Andrew O’Brien, The Publicity Guy</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-get-free-media-attention/</link> | |
| <pubDate>Thu, 01 Dec 2016 05:17:02 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14213</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-get-free-media-attention/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-get-free-media-attention/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[expand your audience]]></category> | |
| <category><![CDATA[free media attention]]></category> | |
| <category><![CDATA[media exposure]]></category> | |
| <description><p>In this week's episode of the Affiliate Buzz, James Martell talks with Andrew O'Brien, aka "The Publicity Guy", about how to get free media attention that can expand your audience, promote your brand and increase your bottom line. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-get-free-media-attention/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/10008699/buzz_441.mp3" length="26266252" type="audio/mpeg" /> | |
| <itunes:subtitle>In this week's episode of the Affiliate Buzz, James Martell talks with Andrew O'Brien, aka "The Publicity Guy", about how to get free media attention that can expand your audience, promote your brand and increase your bottom line. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's episode of the Affiliate Buzz, James Martell talks with Andrew O'Brien, aka "The Publicity Guy", about how to get free media attention that can expand your audience, promote your brand and increase your bottom line.<br /> | |
| Andrew is the founder of The Publicity Guy, a PR firm that’s on a mission to change the world of publicity. They don’t just go after media exposure…they want their clients to be known across continents as authorities in their fields. Leveraging the limelight is the backbone of their strategy. Andrew uses a sales-accelerated, proven business model to help entrepreneurs gain and leverage media exposure to create stronger brands and build larger, more interactive audiences.<br /> | |
| When Life Gives You Lemons…<br /> | |
| So how did Andrew become The Publicity Guy? By leveraging his own, unique, personal story. In Andrew’s case, that story includes some pretty hard knocks, including prostitution, war, suicide and murder. Andrew began telling his story and in the process became an expert on publicity. He has spoken at the White House and the Pentagon and has appeared on over 70 media channels including MTV, USA Today, MSNBC, BBC, NHK World, Al Jazeera and many other large-scale networks.<br /> | |
| All that exposer taught him one thing: when the media recognizes you as an expert, so does everyone else. The media has a superpower- the power to sway opinions.<br /> | |
| Most of us won’t have a story quite as dramatic as Andrew’s, but everyone has a story. The secret is to know how to leverage it. Andrew will explain how entrepreneurs can target their efforts (no spray and pray mass emails), use their personal networks and convert publicity into no leads and increased sales.<br /> | |
| Here’s What You’ll Hear<br /> | |
| Andrew’s whole career was built on media exposure. Listen now as he explains:<br /> | |
| <br /> | |
| * Where media outlets find their experts<br /> | |
| * How you can leverage yourself as an expert<br /> | |
| * The difference between a staff writer and a contributor and which one you should approach<br /> | |
| * Why you can’t buy a feature article<br /> | |
| * His Visibility-to-Growth Formula (Message, Market, Media & Magnetism)<br /> | |
| * The biggest mistake entrepreneurs make<br /> | |
| * How to get free media attention the right way<br /> | |
| * A secret techniques for sending mail that will stand out and get attention<br /> | |
| * How to transform publicity into automated sales and lead generation<br /> | |
| <br /> | |
| Resources<br /> | |
| Andrew wants to share knowledge and tools that will allow you to go beyond the “spray and pray” technique of seeking publicity. He offers an online course, a one day intensive, consulting and done for you services. Check out these links for more information on what The Publicity Guy has to offer:<br /> | |
| Andrew’s website - <a style="color: #0000ff;" href="http://thepublicityguy.com">http://thepublicityguy.com</a><br /><br /> | |
| Ready to use, copy and paste email – http://course.thepublicityguy.com/template<br /><br /> | |
| The Publicity Academy – http://thepublicityguy.com/wp-content/uploads/2016/08/ThePublicityAcademy.pdf<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>27:22</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #440 | Affiliates and Bloggers – Tap into 200,000+ Monetized, Cleaned and Categorized Deals with FMTC</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/aggregating-affiliate-content/</link> | |
| <pubDate>Sat, 19 Nov 2016 04:49:49 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14211</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/aggregating-affiliate-content/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/aggregating-affiliate-content/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[aggregating affiliate content]]></category> | |
| <category><![CDATA[datafeeds]]></category> | |
| <category><![CDATA[linking updated deals]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <description><p>Rachel Honoway and Eric Nagel of FMTC are with James to discuss datafeeds, aggregating affiliate content and tools for linking updated deals to affiliate websites. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/aggregating-affiliate-content/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/9908892/buzz_440.mp3" length="30320038" type="audio/mpeg" /> | |
| <itunes:subtitle>Rachel Honoway and Eric Nagel of FMTC are with James to discuss datafeeds, aggregating affiliate content and tools for linking updated deals to affiliate websites. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's edition of the Affiliate Buzz. James Martell talks with Rachel Honoway and Eric Nagel of FMTC about data feeds, aggregating affiliate content and tools for linking updated deals to affiliate websites.<br /> | |
| Too Much to Keep Up With?<br /> | |
| You may have noticed that there’s a lot to keep up with - multiple merchants belonging to multiple affiliate networks, coupons and promotional codes that may or may not work, fixes for things that are broken, new deals coming out all of the time. So how do you keep your site fresh, current and updated with the very best deals for your readers?<br /> | |
| FMTC specializes in aggregating affiliate content and making it available to affiliates and bloggers through a series of services and tools. They test all of those coupons, categorize deals by merchant and product and make it easy to tap into their feed of cleaned, categorized and profitable deals. Rachel and Eric will tell you what FMTC has to offer for both niche sites and enterprise customers.<br /> | |
| How to Integrate FMTC’s Data into your Site<br /> | |
| It’s great to know that there’s someone out there testing to make sure all of the coupons and promotional codes work. But how do you integrate their aggregated data into your site? Eric will tell you where to find the instructions for integrating the datafeed. He’ll also describe a WordPress plug-in, designed to work hand-in-hand with the WordPress Clipper theme, that will allow you to connect FMTC’s feed to your site.<br /> | |
| They’ll also discuss outsourcing, a perfect solution for non-techies like James who want to get their site linked to this constantly updated source of deals and promotions.<br /> | |
| Here’s What You’ll Hear<br /> | |
| Rachel and Eric will talk about the suite of tools they have available for both enterprise customers and smaller affiliates and bloggers. Listen now to hear:<br /> | |
| <br /> | |
| * Tools to help you keep on top of content from multiple affiliate networks<br /> | |
| * How to know that the coupons you’re getting work<br /> | |
| * How to integrate a datafeed into your site<br /> | |
| * How to find deals by product category, keyword or merchant<br /> | |
| * A WordPress Plug-in that works with your WordPress Theme<br /> | |
| * Special features that will give you ideas for blog topics<br /> | |
| * James’ 15-minute rule<br /> | |
| * The biggest mistake people make when outsource a job<br /> | |
| <br /> | |
| Resources<br /> | |
| Whether you’re working with tens of thousands of merchants, or running a niche site with just a few, FMTC has multiple tools available.<br /> | |
| FMTC - <a style="color: #0000ff;" href="http://www.fmtc.co">http://www.fmtc.co</a><br /><br /> | |
| Rachel’s email – <a style="color: #0000ff;" href="mailto:[email protected]">[email protected]</a><br /><br /> | |
| Upwork – <a style="color: #0000ff;" href="http://upwork.com">http://upwork.com</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:35</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #439 | What Everybody Ought to Know About Top Membership Sites, and Earning Recurring Income</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/top-membership-sites/</link> | |
| <pubDate>Sun, 13 Nov 2016 04:28:49 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14210</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/top-membership-sites/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/top-membership-sites/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[membership sites]]></category> | |
| <category><![CDATA[membership websites]]></category> | |
| <category><![CDATA[online course]]></category> | |
| <category><![CDATA[recurring commissions]]></category> | |
| <category><![CDATA[recurring income]]></category> | |
| <description><p>In this episode, they’ll share what they’ve learned about turning your passion -that is your area of subject matter expertise - into a membership site with recurring income. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/top-membership-sites/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/9862888/buzz_439.mp3" length="30411989" type="audio/mpeg" /> | |
| <itunes:subtitle>In this episode, they’ll share what they’ve learned about turning your passion -that is your area of subject matter expertise - into a membership site with recurring income. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Do you want to have your affiliate site produce predictable, recurring income? James and Arlene have just finished setting up two new membership sites. In this episode, they’ll share what they’ve learned about turning your passion -that is your area of subject matter expertise - into a membership site with recurring income.<br /> | |
| What’s in a Membership Site?<br /> | |
| Membership sites offer their members access to things the general public doesn’t have. You can provide value to your members by providing things like:<br /> | |
| <br /> | |
| * Courses<br /> | |
| * Video tutorials<br /> | |
| * Workbooks<br /> | |
| * Manuals<br /> | |
| * Podcasts<br /> | |
| <br /> | |
| Of course, you’ll also want to create opt-ins, lead magnets and a sales letter. That sounds like a lot of work, and it is. James and Arlene will tell you how to do it.<br /> | |
| Is There a Course in You?<br /> | |
| Yes! Arlene will tell you that there’s a course in everyone, they just need to act on it. So how does one go about creating a course? Arlene will describe how she worked with one of their clients to develop a comprehensive course, complete with multiple lessons, workbooks and video tutorials.<br /> | |
| She didn’t do it alone. It was a collaboration between herself, the client (Dr. Raj Banerjee) and a writer hired from Upwork. Arlene will describe their process - how she downloaded information from the Dr. Banerjee’s brain, made it into an outline, had the outline written up into a lesson and the lesson into a video script. It’s a theme we’ve heard before from James and Arlene. Create high quality content into multiple formats so that you have more to offer your customers and customers can consume the content in whatever format they prefer.<br /> | |
| Here’s What You’ll Hear<br /> | |
| Listen now to hear James and Arlene share tips about creating a membership site with recurring revenue including:<br /> | |
| <br /> | |
| * Types of content you can create for your members<br /> | |
| * How to develop a course and course materials<br /> | |
| * How much time you should expect to invest in creating a course<br /> | |
| * What features you need from membership site software<br /> | |
| * The best WordPress plug-in for membership sites<br /> | |
| <br /> | |
| Resources<br /> | |
| James will also tell you about Digital Access Pass (DAP), his favorite software for creating and managing membership sites. Listen to episode 29 of Podcasting Mastery to meet its developer (the coolest geek on the planet), check out the tool and hire someone from Upwork to set it up for you.<br /> | |
| Dr. Banerjee’s website - <a style="color: #0000ff;" href="https://www.gobeyondfatloss.com">https://www.gobeyondfatloss.com</a><br /><br /> | |
| Podcasting Mastery Episode 29 - <a style="color: #0000ff;" href="http://podcastingmastery.com/membership-sites-for-podcasters-with-ravi-jayagopal/">http://podcastingmastery.com/membership-sites-for-podcasters-with-ravi-jayagopal/</a><br /><br /> | |
| Digital Access Pass - <a style="color: #0000ff;" href="http://digitalaccesspass.com">http://digitalaccesspass.com</a><br /><br /> | |
| Upwork – <a style="color: #0000ff;" href="http://upwork.com">http://upwork.com</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:41</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #438 | Project Management Tools – Upwork + Basecamp = Magic</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/project-management-tools/</link> | |
| <pubDate>Tue, 01 Nov 2016 04:15:22 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14205</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/project-management-tools/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/project-management-tools/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[basecamp]]></category> | |
| <category><![CDATA[hiring freelancers]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <category><![CDATA[Project management tools]]></category> | |
| <category><![CDATA[staying organized]]></category> | |
| <category><![CDATA[upwork]]></category> | |
| <category><![CDATA[virtual talent]]></category> | |
| <description><p>Let’s face it. Most of us, especially affiliate marketers who make the majority of their money in the late fall and early winter, tend feel overwhelmed by the holiday season. So as we approach the end of the year, it’s a good time to revisit the best strategies for getting stuff done. For James and Arlene, that’s an easy answer – their favorite project management tools combined with their favorite site for hiring freelancers. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/project-management-tools/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/9769587/buzz_438.mp3" length="29222895" type="audio/mpeg" /> | |
| <itunes:subtitle>Let’s face it. Most of us, especially affiliate marketers who make the majority of their money in the late fall and early winter, tend feel overwhelmed by the holiday season. So as we approach the end of the year,</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Let’s face it. Most of us, especially affiliate marketers who make the majority of their money in the late fall and early winter, tend feel overwhelmed by the holiday season. So as we approach the end of the year, it’s a good time to revisit the best strategies for getting stuff done. For James and Arlene, that’s an easy answer – their favorite project management tools combined with their favorite site for hiring freelancers.<br /> | |
| Up with Upwork<br /> | |
| Imagine being able to hire any kind of professional you want almost instantly. Upwork (formed from the merger of Elance and oDesk) allows you to do just that. James and Arlene will explain how Upwork gives them access to independent experts from all over the globe. Once you know how to use it, you can hire a freelancer in a matter of minutes. It becomes a powerful tool, both for building the team of professionals who you’ll work with remotely on an ongoing basis, and for getting immediate help in a crisis.<br /> | |
| Isn’t hiring all those professionals expensive? Actually no. You’ll have freelancers from all over the world bidding on your jobs. Since they are masters at what they do and are competing with each other for work, they can do the job expertly and efficiently. James and Arlene have been literally shocked by how inexpensive some of the services are. Really, the only hump to get over is the belief that you have to do everything yourself.<br /> | |
| Upwork + Basecamp = Magic<br /> | |
| So you’ve hired some virtual talent- people who are great at what they do, but now you have another problem. Now you have a team to manage.<br /> | |
| That’s where Basecamp comes in. No more wondering whose inbox that important message ended up in, which version of the document is most recent or what task got assigned to whom. James and Arlene use Basecamp to manage their files, their “To Do Lists” and their discussions. Everything stays in one thread so you can find it and Basecamp automatically sends out an email notification when a team member submits an update.<br /> | |
| Upwork makes the dream work. But Upwork combined with Basecamp makes the dream not only work, but run really smoothly. Together they’re magic.<br /> | |
| Use Upwork to Create Your Own Magic<br /> | |
| Arlene will share her recent experience learning to outsource, and helping another friend hire a freelancer for the first time. Listen now as she and James explain:<br /> | |
| <br /> | |
| * The many kinds of talent (writers, graphic designers, audio editors, VAs, etc.) that can be hired on Upwork<br /> | |
| * How much you should expect to pay<br /> | |
| * What to include (and what not to include) in your project descriptions when posting a job<br /> | |
| * How to create a shortlist of candidates and select the right one<br /> | |
| * How to set up your initial payment<br /> | |
| * The advantage of having team members on the other side of the world<br /> | |
| * How to hire for one-time, immediate projects vs. long-term team members<br /> | |
| * How to manage your virtual team in Basecamp<br /> | |
| <br /> | |
| Resources<br /> | |
| If you haven’t tried them already, here’s were you can find the freelancers and project management tool of your dreams. Also, be sure and check out the basecamp tutorials and once logged in, there are some great 3 to 5 minute videos:<br /> | |
| Upwork – <a style="color: #0000ff;" href="http://upwork.com">http://upwork.com</a><br /><br /> | |
| Basecamp – <a style="color: #0000ff;" href="https://basecamp.com">https://basecamp.com</a><br /><br /> | |
| Tutorials – <a style="color: #0000ff;" href="https://basecamp.com/how-it-works">https://basecamp.com/how-it-works</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>30:26</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #437 | Premium Pre Built Sites for Affiliate Marketers</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/pre-built-sites/</link> | |
| <pubDate>Thu, 27 Oct 2016 03:44:15 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14204</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/pre-built-sites/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/pre-built-sites/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Pre Built Sites]]></category> | |
| <category><![CDATA[pre built websites]]></category> | |
| <category><![CDATA[ready made sites]]></category> | |
| <category><![CDATA[wordpress sites]]></category> | |
| <description><p>James and Arlene have been hard at work, not only on their own sites, but also helping their clients prepare for the season with slick looking new or updated websites. They will highlight a few of those websites in today’s show as they discuss the key elements of a premium, pre-built website. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/pre-built-sites/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/9729382/buzz_437.mp3" length="30692440" type="audio/mpeg" /> | |
| <itunes:subtitle>James and Arlene have been hard at work, not only on their own sites, but also helping their clients prepare for the season with slick looking new or updated websites. They will highlight a few of those websites in today’s show as they discuss the key ...</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. It’s that time of year, time for marketers, affiliate and otherwise to ramp up and cash in on the holiday season. James and Arlene have been hard at work, not only on their own sites, but also helping their clients prepare for the season with slick looking new or updated websites.<br /> | |
| They will highlight a few of those websites in today’s show as they discuss the key elements of a premium, pre-built website.<br /> | |
| The Cornerstone of Premium Pre Built Sites<br /> | |
| The more things change, the more they stay the same. It’s still all about getting people on your email list. Once that happens, you can let automation, those already prepared emails, do the heavy lifting. The way to get people on your email list is with an enticing opt-in. Here again, nothing beats a tried and true classic – like a book. It may sound like a lot of work, but James and Arlene will share their system for getting beautiful, professional books written, illustrated and made ready for multiple formats. They’ll tell you what outsourcers you need to hire and what information you need to provide them in order to get the results you want. That’s not the only place they use outsourcing. James also hires someone to do the annoying job of creating and linking up all of those pop-up windows.<br /> | |
| Multi-page Sites and Multiple Opt-ins<br /> | |
| In some cases, you may want to create multiple opt-ins. CreditLineOptions.com, which will go live on Monday, has multiple pages, multiple products and multiple opt-ins. A person who is looking for a credit card isn’t going to want your book about mortgages. Each category of products has it’s own pop-up, it’s own opt-in book and it’s own series of auto-responder emails.<br /> | |
| Arlene will tell you how they created the site, including the home page, pages for each of the product categories and, of course, those opt-in books.<br /> | |
| Are You a Fat Cat?<br /> | |
| We’ll start with a story about a Fat Cat. Does that refer to a really successful affiliate marketer who makes more money than they know what to do with or to a 30-pound feline? Listen to find out. You’ll also here:<br /> | |
| <br /> | |
| * Who offers the worst web hosting service on the planet<br /> | |
| * The opt-in item that gives you instant credibility<br /> | |
| * How to build your email list with a stand out opt-in offer, or series of opt-in offers<br /> | |
| * The number one thing clients needing websites push back on<br /> | |
| * The three outsourcers you need to hire to create your opt-in book<br /> | |
| * The importance of hiring a great writer, where to find them and how much you should expect to pay<br /> | |
| * What information you should provide your writer with in order to get the results you want<br /> | |
| * A lost pet story with a happy ending<br /> | |
| <br /> | |
| As of the airing of this show, there are only 43 days until Black Friday, 46 days until Cyber Monday and 73 days until Christmas. The time to beef up your opt-ins and get those emails rolling out is now!<br /> | |
| Resources<br /> | |
| To get a first hand look at what James and Arlene are talking about, check out these examples of their premium pre-built websites:<br /> | |
| <a style="color: #0000ff;" href="http://allergyaircare.com">http://allergyaircare.com</a><br /><br /> | |
| <a style="color: #0000ff;" href="http://www.smarterlocalbusiness.com">http://www.smarterlocalbusiness.com</a><br /><br /> | |
| <a style="color: #0000ff;" href="http://www.creditlineoptions.com">http://www.creditlineoptions.com</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:58</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #436 | Secrets for Maximizing Black Friday Sales, the Busiest Shopping Day of the Year!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/black-friday-sales/</link> | |
| <pubDate>Tue, 18 Oct 2016 22:21:41 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14202</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/black-friday-sales/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/black-friday-sales/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate programs]]></category> | |
| <category><![CDATA[black friday]]></category> | |
| <category><![CDATA[black friday sales]]></category> | |
| <category><![CDATA[Cyber Monday]]></category> | |
| <category><![CDATA[giving Tuesday]]></category> | |
| <category><![CDATA[holiday shopping online]]></category> | |
| <category><![CDATA[online shopping]]></category> | |
| <category><![CDATA[shopping online]]></category> | |
| <description><p>The time has come! As of the airing of this episode, Black Friday is only 58 days away! James and Internet marketing consultant Karen Garcia discuss what you need to do now to be ready. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/black-friday-sales/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/9667682/buzz_436.mp3" length="30043767" type="audio/mpeg" /> | |
| <itunes:subtitle>The time has come! As of the airing of this episode, Black Friday is only 58 days away! James and Internet marketing consultant Karen Garcia discuss what you need to do now to be ready. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. The time has come! As of the airing of this episode, Black Friday is only 58 days away! James and Internet marketing consultant Karen Garcia discuss what you need to do now to be ready.<br /> | |
| Karen is an Internet marketing consultant with Lab6Media. She has a broad range of experience including, but not limited to, affiliate program management, email marketing, search marketing, SEO, SEM, graphic design, and website design. She loves Internet marketing so much that she left the world of physics and chocolate covered strawberries in order to do the work she does now.<br /> | |
| After going over the big dates (including Karen’s explanation of Giving Tuesday) and what merchants and affiliates can do now to prepare, Karen will share some of her favorite affiliate programs, as well as some upcoming events she’s getting ready for. Karen and James will also mention their favorite online tools for getting and staying organized during the hectic, but profitable holiday season.<br /> | |
| Tips for Merchants<br /> | |
| Karen will share the tips she offers merchants for preparing for the holiday season. This is when retailers make 30-40% of their money, so it’s important to be ready. Now is the time to double check that your tracking, all of your tracking, is working correctly. Karen recommends that merchants create an affiliate account for their own programs so they can step through and see how things look from the affiliates’ point of view.<br /> | |
| It’s also the time to bump up the creative content and holiday promotions. Of course, affiliates will do some of this on their own, but Karen recommends it come from the merchant in order to ensure that things stay on brand.<br /> | |
| Tips for Affiliates<br /> | |
| Merchants aren’t the only ones that need to be ready. This is the time for affiliates to gear up their email marketing, start assembling gift guides and check that all of their links are working. (Karen has a horror story of associate losing out on thousands of dollars because of a broken link.) Karen recommends that affiliates update and refresh their top 10 or 20 posts. It’s also a good idea to have an outside person go through your website and look for problems. James has first hand experience with this, having many times felt that everything was perfect, only to have Arlene hand him a list of 20 corrections that needed to be made.<br /> | |
| Listen now to hear:<br /> | |
| <br /> | |
| * Dates to mark on your calendar – Black Friday, Cyber Monday and Giving Tuesday<br /> | |
| * What merchants can and should do to prepare for Black Friday<br /> | |
| * What affiliates can and must do to prepare for Black Friday<br /> | |
| * Some of Karen’s favorite affiliate programs (including a chance to find out what “sidewalk surfers” and “duck shoes” are)<br /> | |
| <br /> | |
| Resources<br /> | |
| Since it’s all about being ready and staying organized, James and Karen share some of their favorite online project management tools:<br /> | |
| <br /> | |
| * Basecamp – <a style="color: #0000ff;" href="https://basecamp.com/">https://basecamp.com/</a><br /> | |
| * Trello - <a style="color: #0000ff;" href="https://trello.com/">https://trello.com/</a><br /> | |
| * Slack - <a style="color: #0000ff;" href="https://slack.com/">https://slack.com/</a><br /> | |
| <br /> | |
| Also, get your calendars ready for some upcoming conferences:<br /> | |
| <br /> | |
| * Affiliate Summit - <a style="color: #0000ff;" href="http://affiliatesummit.com/events/asw17-main/#">http://affiliatesummit.com/events/asw17-main/#</a><br /> | |
| * Type A (East) - http://typeaparent.com/product/tapeast<br /> | |
| * Creativation - <a style="color: #0000ff;" href="http://www.creativationshow.org/">http://www.creativationshow.org/</a><br /> | |
| <br /> | |
| If you would like to contact Karen about her affiliate programs, reach out to her at <a style="color: #0000ff;" href="mailto:[email protected]">Karen@lab6media.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:18</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #435 | PAD 2.0 – 8 Creative Ways to Repurpose Your Most Successful Content to Rank and Convert</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/ways-to-repurpose-content/</link> | |
| <pubDate>Sat, 15 Oct 2016 00:35:10 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.com/?p=14201</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/ways-to-repurpose-content/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/ways-to-repurpose-content/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[backlinks]]></category> | |
| <category><![CDATA[Google rankings]]></category> | |
| <category><![CDATA[social media]]></category> | |
| <category><![CDATA[ways to repurpose content]]></category> | |
| <category><![CDATA[website content]]></category> | |
| <description><p>Repurposing your content doesn’t just make Google happy. It also means that your message can land in front of potential clients, wherever they happen to hang out. Some people read blogs and some people listen to podcasts. Others can’t tear themselves away from Facebook. You need content that fits on all of those platforms. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/ways-to-repurpose-content/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/9401442/buzz_435.mp3" length="38890082" type="audio/mpeg" /> | |
| <itunes:subtitle>Repurposing your content doesn’t just make Google happy. It also means that your message can land in front of potential clients, wherever they happen to hang out. Some people read blogs and some people listen to podcasts.</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Today, James is joined by…wait for it…Arlene! Arlene has been off with the grandkids for a lot of the summer, but she’s back. She’ll give us an update on the family and then James and Arlene will launch into how SEO has changed over the years and ways to repurpose content that is already successful.<br /> | |
| Back in the Backlink Days<br /> | |
| You’ve heard that content is king. But that’s not all it is. Content is also a lot of work. On average, you’ll put in three hours of research for every one hour of writing. So it makes sense that you’d want to get as much content out of that research as possible.<br /> | |
| James and Arlene explain that in the old days, the way you did that was to work your content into several distinctive articles, one for your website and a couple of others (which included your call to action and your contact information) to be given out to other webmasters. Hence the term Professional Article Distribution (PAD). In exchange for those free articles, the webmaster would provide links back to your site. Those backlinks were the backbone of your SEO.<br /> | |
| But times have changed. Today Google not only considers links back to your site, it considers the whole enchilada- backlinks, mentions on social media, your presence on YouTube, Amazon, etc. In other words, your brand is your SEO.<br /> | |
| Repurposing your content doesn’t just make Google happy. It also means that your message can land in front of potential clients, wherever they happen to hang out. Some people read blogs and some people listen to podcasts. Others can’t tear themselves away from Facebook. You need content that fits on all of those platforms.<br /> | |
| Creative Ways to Repurpose Content<br /> | |
| Since generating quality content is a lot of work, you’ll want to make the most of your most successful content. Listen now as James and Arlene share their secretes for repurposing successful content including:<br /> | |
| <br /> | |
| * Eight ways to repurpose the same content<br /> | |
| * How to select which content to repurpose<br /> | |
| * How to break your content into easily digestible, bite-sized pieces<br /> | |
| * How a podcast can become a YouTube video<br /> | |
| * How to repurpose content into material for opt-ins and giveaways<br /> | |
| * How to create a presence on Amazon, Pinterest and Slide Share using content you already have<br /> | |
| <br /> | |
| Once you’ve created all that content in multiple forms, there’s a whole assortment of different ways you can use it. Of course, you’ll want to upload an article to your website. You may also want to send a PDF of a podcast transcript out to your email list. Or perhaps you’ll offer a checklist as an opt-in. Every piece of content you put out there is working to establish you as an expert and to bring visitors to your website. And since you chose successful content to begin with, you can be sure that some of those visitors will convert.<br /> | |
| Resources<br /> | |
| If you’d like to see a sample of how a podcast or article can be repurposed into a book, check out, James’ book, Outsourcing Essentials for Podcasters: The Secret to Hiring On-Demand Talent on a Beach Hut Budget: on <a style="color: #0000ff;" href="https://www.amazon.com/Outsourcing-Essentials-Podcasters-Secrets--Demand-ebook/dp/B01J94OCNI/ref=sr_1_fkmr1_3?s=books&ie=UTF8&qid=1472911923&sr=1-3-fkmr1&keywords=James+Martell+outsourcing">Amazon</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:25</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #434 | Facebook and Email Marketing Lessons Learned from a Summer with Killer Whales</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/email-marketing-lessons/</link> | |
| <pubDate>Fri, 02 Sep 2016 21:20:26 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14195</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/email-marketing-lessons/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/email-marketing-lessons/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[email list]]></category> | |
| <category><![CDATA[email marketing lessons]]></category> | |
| <category><![CDATA[facebook likes]]></category> | |
| <category><![CDATA[facebook marketing]]></category> | |
| <category><![CDATA[sales pages]]></category> | |
| <description><p>James is here to share some of the lessons he learned over the summer. Those lessons, about building up an email list from scratch and making the most out of your Facebook page, came from an unlikely source. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/email-marketing-lessons/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/9319129/buzz_434.mp3" length="33074807" type="audio/mpeg" /> | |
| <itunes:subtitle>James is here to share some of the lessons he learned over the summer. Those lessons, about building up an email list from scratch and making the most out of your Facebook page, came from an unlikely source. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Arlene is away today, but James is here to share some of the lessons he learned over the summer. Those lessons, about building up an email list from scratch and making the most out of your Facebook page, came from an unlikely source.<br /> | |
| Brick and Mortar, or Salt and Spray?<br /> | |
| Here at the Affiliate Buzz, we’re usually talking about online businesses. When we get into the offline world, we often refer to those businesses as being made of “brick and mortar”. But last April, James’ friend Andrew asked him for help with a business that was neither internet-based, nor housed in a brick building. (Andrew’s business wasn’t made of sticks or straw, either). What Andrew had was a boat, specifically a 27-foot Zodiac Hurricane. And what Andrew knew was that he lived in a spectacularly beautiful place.<br /> | |
| If you’ve listened to James before, you probably know that he likes to travel and has a fondness for the ocean. But oddly enough, he hadn’t really explored the beauty in his own backyard. And what does that backyard contain? The Strait of Georgia, the Gulf Islands, seals, sea lions and yes, killer whales. If James hadn’t taken advantage of all of that natural beauty, chances were that a lot of other locals hadn’t either.<br /> | |
| James created a webpage for White Rock Sea Tours, but he knew that that was not enough. As Ryan Allis says, you’ll never hear from 70% of the people who come to your website again, unless you get their emails. So how does one go about collecting emails for a whale watching business? With a fishbowl, of course! Collecting names and emails to be entered into a drawing has proven to be an effective way to build up Andrew’s email list.<br /> | |
| The next goal was to get 3,000 Likes on Facebook. Here, James got some advice from his sister-in-law about what people really like seeing a Facebook (and it doesn’t involve hiring a graphic designer). Once James applied that advice, White Rock Sea Tour’s stats began to soar.<br /> | |
| Here’s What You’ll Hear<br /> | |
| James set specific goals for helping Andrew build up his business. He wanted to build up an email list of 3,000 and also to get 3,000 likes on Facebook by the end of the season. He’ll share the strategies he used, the level of success he had and how those lessons apply to affiliate marketing.<br /> | |
| Listen now as he describes:<br /> | |
| <br /> | |
| * How to build up your email list starting from zero<br /> | |
| * What you can do to keep spamming complaints to a minimum<br /> | |
| * What to include to make your sales page effective<br /> | |
| * Simple strategies to make your Facebook stats explode<br /> | |
| * How many killer whales there are in the greater Vancouver area (Okay, that one really doesn’t relate to affiliate marketing or marketing at all, but it’s interesting to know.)<br /> | |
| <br /> | |
| Resources<br /> | |
| Check out these resources to see James’ answer-to-all-your-questions sales page, or those stories, photos and videos that have brought so much attention to their Facebook page. And if you happen to be passing through White Rock, drop James a line. He might be able to hook you up with a free harbor tour.<br /> | |
| White Rock Sea Tours - <a style="color: #0000ff;" href="http://www.whiterockseatours.com" target="_blank">http://www.whiterockseatours.com</a><br /><br /> | |
| White Rock Sea Tours Facebook page - <a style="color: #0000ff;" href="https://www.facebook.com/WhiteRockSeaTours/" target="_blank">https://www.facebook.com/WhiteRockSeaTours/</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>34:27</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #433 | Avoiding CAN-SPAM Penalties, Managing Email Opt Outs and Preserving Brand Integrity with Clean Email Lists</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/avoiding-can-spam-penalties/</link> | |
| <pubDate>Mon, 15 Aug 2016 22:02:05 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14191</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/avoiding-can-spam-penalties/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/avoiding-can-spam-penalties/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate penalties]]></category> | |
| <category><![CDATA[avoiding CAN-SPAM penalties]]></category> | |
| <category><![CDATA[email lists]]></category> | |
| <category><![CDATA[email marketing]]></category> | |
| <category><![CDATA[managing email opt outs]]></category> | |
| <category><![CDATA[opting out process]]></category> | |
| <category><![CDATA[website compliance]]></category> | |
| <description><p>Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Arlene is away today, but James is joined by Cris Angelini, Sales Director at UnsubCentral to discuss managing email opt outs and avoiding CAN-SPAM penalties. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/avoiding-can-spam-penalties/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/9197113/buzz_433.mp3" length="28179251" type="audio/mpeg" /> | |
| <itunes:subtitle>Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Arlene is away today, but James is joined by Cris Angelini,</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Arlene is away today, but James is joined by Cris Angelini, Sales Director at UnsubCentral to discuss managing email opt outs and avoiding CAN-SPAM penalties.<br /> | |
| Cris is an accomplished business professional with 20 years of experience working with people, processes, revenue growth and sales leadership. Prior to working at UnsubCentral, Cris was the Vice President of Revenue Development at Volusion, where he was responsible for working cross departmentally to help drive core product sales, revenue growth, customer service and partner recruitment. Now at UnsubCentral, Cris consults with prospective clients to determine the best services for their needs.<br /> | |
| And everyone needs to manage their email list to make sure their honoring customer requests to unsubscribe. Companies can be fined up to $16,000 per infraction under the CAN-SPAM Act so targeting, suppressing and managing your email communications and avoiding CAN-SPAM penalties is not only the right thing to do by your customers, it’s the right thing to do by your finances.<br /> | |
| Managing email lists is not as simple as it sounds, especially when you’re talking about multiple lists across multiple businesses. When one company is paying another to manage their email marketing, both are responsible for complying with law. That can be tricky when advertisers have one email list, affiliates have another and neither one wants to share. But Cris will describe strategies that are available for managing multiple email lists to make sure you are honoring customer opt out requests, suppressing email so that your campaign only reaches targeted customers and offering preferences so that you can decrease the number of customers who choose to unsubscribe.<br /> | |
| What’s In the CAN-SPAM Act<br /> | |
| The CAN-SPAM Act is aimed at consumer protection and covers everything from your header information and misleading subject lines to not supplying consumers with your physical address. It also requires online marketers to honor customer opt out requests within 10 business days. But that may not necessarily be bad news. Cris has found that if you communicate with customers how and when they want to be communicated with, they’ll become better customers and buy more from you.<br /> | |
| Opt Out or Opt Down?<br /> | |
| Cris also reminds us that almost 80% of customers who opt-out aren’t really saying that they don’t want to be marketed to by your brand. They’re willing to hear from you. They just want to it in a different way and at a different frequency. Cris will explain the various options that allow you to comply with customers’ requests while still being able to market to them.<br /> | |
| Listen now as he describes:<br /> | |
| <br /> | |
| * Tools and techniques for avoiding CAN-SPAM penalties<br /> | |
| * Tools that can help you learn to “scrub” your email lists<br /> | |
| * How to manage email suppression<br /> | |
| * How you can decrease the number of customers unsubscribing by 75%<br /> | |
| * How to give customers the chance to opt-down rather than opt out<br /> | |
| * How you can utilize the Thank You page of your opting out process to continue a relationship with your customers<br /> | |
| * How to assure the security of your email lists<br /> | |
| <br /> | |
| Resources<br /> | |
| If you would like more information on the CAN-SPAM Act or how UnsubCentral can help you manage your email list and ensure compliance, check out these resources:<br /> | |
| <br /> | |
| * CAN-SPAM Act – <a style="color: #0000ff;" href="https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business" target="_blank">https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business</a><br /> | |
| * UnsubCentral - <a style="color: #0000ff;" href="http://www.unsubcentral.com" target="_blank">http://www.unsubcentral.com</a><br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>29:21</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #432 | What Everybody Ought to Know About Outsourcing, Plus How to Hire a Virtual Assistant</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/hire-a-virtual-assistant/</link> | |
| <pubDate>Tue, 09 Aug 2016 01:24:26 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14185</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/hire-a-virtual-assistant/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/hire-a-virtual-assistant/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[freelancers]]></category> | |
| <category><![CDATA[hiring a virtual assistant]]></category> | |
| <category><![CDATA[hiring writers]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <category><![CDATA[upwork]]></category> | |
| <category><![CDATA[Virtual Assistant]]></category> | |
| <description><p>In this episode James talks with Desmond Soon, about several platforms that offer over 10 million service providers just waiting to be hired. He’ll also learn exactly how to go about creating a job post that qualifies the potential candidates, as well as how the payment system works, and just how inexpensive it can be to hire your virtual dream team. Which platforms to use | |
| The difference between them. How to decide who to hire and not get cheated. What types of jobs can be outsourced and how much you should expect to pay. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/hire-a-virtual-assistant/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/9152804/buzz_432.mp3" length="51375568" type="audio/mpeg" /> | |
| <itunes:subtitle>In this episode James talks with Desmond Soon, about several platforms that offer over 10 million service providers just waiting to be hired. He’ll also learn exactly how to go about creating a job post that qualifies the potential candidates,</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Last weeks episode CPA and attorney, Andrew B. Gordon joined us to discuss <a href="http://jamesmartell.com/affiliate-buzz/ftc-disclosure-for-affiliate-marketing/" target="_blank">what merchants, affiliates and bloggers need to know</a> about the Federal Trade Commission (FTC) Disclosure Guidelines for 2016, in this episode James is joined by serial entrepreneur, Desmond Soon. Where they discuss what everyone ought to know about outsourcing, plus how to hire a virtual assistant.<br /> | |
| Desmond has spent a third of his life in Singapore, a third in Canada and a third in Japan. He was always interested in being an entrepreneur and confesses to James about his first business venture when he was growing up in Vancouver. It’s not something he’s proud of now, but it did start him down the road to becoming a successful entrepreneur and business coach. His experience includes work in both online and brick and mortar businesses and he has worked in both Asia and North America. Desmond's Quote is “turning setbacks into comebacks”. When he’s not coaching, attending speaking engagements or working on his own business, he enjoys spending time with his two boys, thus the term “fatherpreneur”. But the one thing Desmond has never learned is how to hire a virtual assistant.<br /> | |
| <br /> | |
| Do What You Do Best and Outsource the Rest<br /> | |
| Desmond approached James to learn about outsourcing. Desmond knows he needs help. He keeps resisting and procrastinating to hire online, and confesses that the main obstacle for him has been fear of the unknown, and not knowing when a good time is to hire a virtual assistant.<br /> | |
| <br /> | |
| How to hire a virtual assistant<br /> | |
| James, on the other hand, is big believer in outsourcing. He recently wrote a book Outsourcing Essentials for Podcasters - The Secrets to Hiring Talent on a Beach Hut Budget. James recommends that podcasters and online business owners follow his 15 minute rule- if you can’t do it yourself in 15 minutes, then spend the next 15 minutes creating a job post so you can hire someone to do it.<br /> | |
| James tells Desmond what platforms are the best and what they offer. Desmond also learns exactly how to go about creating a job post, how the payment system works and how inexpensive it can be to hire your virtual dream team.<br /> | |
| Listen now to hear about:<br /> | |
| <br /> | |
| * Why people resist outsourcing<br /> | |
| * How to Hire a Virtual Assistant<br /> | |
| * Which platforms to use<br /> | |
| * The difference between BaseCamp, Upwork and Fiverr<br /> | |
| * Deciding who to hire as a VA<br /> | |
| * Why and how to track and report outsourcing expenses<br /> | |
| * How much you should expect to pay<br /> | |
| <br /> | |
| <br /> | |
| After getting a feel for how outsourcing works, Desmond hones in on the big question. Does he need a Virtual Assistant? What can a VA do? How much does one cost? and why every entrepreneur needs a VA (and perhaps every person needs a VA). James discusses how the talented VAs he’s hired become the backbone of his business, managing his projects, his team members and even him, he tells Desmond what three things he (and you) can do to get started right away.<br /> | |
| Resources<br /> | |
| Here are a few resources discussed in today's episode:<br /><br /> | |
| Upwork - <a style="color: #0000ff;" href="https://www.upwork.com/" target="_blank">http://www.upwork.com</a><br /><br /> | |
| Fiverr - <a style="color: #0000ff;" href="https://www.fiverr.com" target="_blank">https://www.fiverr.com</a><br /><br /> | |
| BaseCamp – <a style="color: #0000ff;" href="https://basecamp.com" target="_blank">https://basecamp.com</a><br /><br /> | |
| James’ book, Outsourcing Essentials for Podcasters - The Secrets to Hiring Talent on a Beach Hut Budget -<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>53:31</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #431 | What Merchants, Affiliates and Bloggers Must Know About FTC Disclosure Guidelines for 2016</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/ftc-disclosure-for-affiliate-marketing/</link> | |
| <pubDate>Fri, 05 Aug 2016 03:11:02 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14182</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/ftc-disclosure-for-affiliate-marketing/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/ftc-disclosure-for-affiliate-marketing/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[ftc disclosure affiliate marketing]]></category> | |
| <category><![CDATA[FTC Disclosure Guidelines]]></category> | |
| <category><![CDATA[ftc marketing guidelines]]></category> | |
| <category><![CDATA[online advertising and marketing guidelines]]></category> | |
| <description><p>James is joined by CPA and attorney, Andrew B. Gordon to discuss what merchants, affiliates and bloggers need to know about the Federal Trade Commission (FTC) Disclosure Guidelines for 2016. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/ftc-disclosure-for-affiliate-marketing/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/9127847/buzz_431_1.mp3" length="29138049" type="audio/mpeg" /> | |
| <itunes:subtitle>James is joined by CPA and attorney, Andrew B. Gordon to discuss what merchants, affiliates and bloggers need to know about the Federal Trade Commission (FTC) Disclosure Guidelines for 2016. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Arlene is away today, but James is joined by CPA and attorney, Andrew B. Gordon to discuss what merchants, affiliates and bloggers need to know about the Federal Trade Commission (FTC) Disclosure Guidelines for 2016.<br /> | |
| Andrew Gordon graduated from the University of Illinois with a BA and Masters Degree in accounting, and went on to get a law degree from Chicago-Kent College of Law. Andrew previously worked in tax at a big-four public accounting firm and clerked at the IRS Office of Chief Counsel during law school. He concentrates his legal work in the areas of tax controversies and compliance, corporate litigation, and FTC litigation and compliance. His dual preparation as a CPA and attorney makes Andrew the person to advise online merchants, affiliates, bloggers, podcasters and influencers about the evolving FTC requirements.<br /> | |
| How Did We Get Here?<br /> | |
| As affiliates, advertisers and influencers, we all want to make money. At the same time, as consumers we want to be protected and to know that no one is pulling the wool over our eyes. The FTC was established over one hundred years ago to prevent unfair competition and to protect consumers by preventing deceptive acts. Recent actions have made it clear that this applies to the online marketplace including blogs, podcasts and social media postings. The FTC has recently issued new guidance for making effective disclosures in digital marketing.<br /> | |
| The Latest (2016) Guidance from the FTC<br /> | |
| So what do the Guidelines say? Trying to get your head around government requirements can be a little intimidating. Andrew is here to help us understand the gist of the FTC disclosure for affiliate marketing. In a nutshell, online marketers are required to disclose their relationships with advertisers and merchants in clear and unambiguous language. But what does “clear and unambiguous” mean? It means a lot of things – that you can’t use a minuscule, hard to read font for your disclosure. It means that the disclosure for a YouTube influencer should be included in the video. Even Tweets need a disclaimer and Andrew will tell you how to do it without using up half of your 140 characters. Andrew will explain exactly what how the FTC requirements are applied to different forms of digital media. Listen now to hear:<br /> | |
| <br /> | |
| * The history of the FTC oversight and how FTC oversight is currently applied<br /> | |
| * What the FTC disclosure for affiliate marketing require<br /> | |
| * What recent case decisions tell us about FTC expectations<br /> | |
| * How aggressive the FTC will be in pursuing small, individual online marketers<br /> | |
| * How disclaimers should differ according to media type<br /> | |
| * Who is responsible for ensuring disclosure<br /> | |
| * How the FTC guidelines apply to influencers<br /> | |
| * Strategies for complying with the FTC guidelines when using Twitter, Instagram and Facebook<br /> | |
| * How advertiser can ensure their affiliates are complying with the disclosure guidelines<br /> | |
| * Why advertisers need an affiliate manager<br /> | |
| <br /> | |
| Want More Information?<br /> | |
| If you would like to get more information from Andrew, you can find him at <a style="color: #0000ff;" href="https://www.gordonlawltd.com" target="_blank">https://www.gordonlawltd.com</a> or call him at 847-580-1279. You will also have the chance to hear from Andrew at the upcoming Affiliate Summit in New York.<br /> | |
| And if you want the information directly from the horse’s mouth, here’s the FTC feature articles and guidelines - <a href="https://www.ftc.gov/tips-advice/business-center/advertising-and-marketing/online-advertising-and-marketing" target="_blank">https://www.ftc.gov/tips-advice/business-center/advertising-and-marketing/online-advertising-and-marketing</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>30:21</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #430 | Tricia Meyer, Affiliate Marketer of the Year Shares What’s Working in Affiliate Marketing Today!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/whats-working-in-affiliate-marketing/</link> | |
| <pubDate>Wed, 27 Jul 2016 21:00:20 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14173</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/whats-working-in-affiliate-marketing/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/whats-working-in-affiliate-marketing/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate business]]></category> | |
| <category><![CDATA[Affiliate of the Year]]></category> | |
| <category><![CDATA[affiliate summit]]></category> | |
| <category><![CDATA[merchants]]></category> | |
| <category><![CDATA[Performance Marketing Association]]></category> | |
| <category><![CDATA[what's working in affiliate marketing]]></category> | |
| <description><p>James and Tricia will talk about what’s working in affiliate marketing today including: Negotiation between affiliates and affiliate managers, Diversification – why you can’t rely on Google or Facebook, Coupons, cash back and other strategies for combining content with “the deal”, Steps you can take to make your site a one stop shop, The latest news and resources from the Performance Marketing Association. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/whats-working-in-affiliate-marketing/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/9034110/buzz_430.mp3" length="30106084" type="audio/mpeg" /> | |
| <itunes:subtitle>James and Tricia will talk about what’s working in affiliate marketing today including: Negotiation between affiliates and affiliate managers, Diversification – why you can’t rely on Google or Facebook, Coupons,</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers come to be inspired, informed and motivated to succeed. Arlene is away today watching a bunch of two-year olds (including her granddaughters) play soccer, but James is joined by lawyer, blogger, affiliate marketer and consultant, Tricia Meyer to talk about what’s working in affiliate marketing today.<br /> | |
| Tricia is the owner of <a style="color: #0000ff;" href="http://SunshineRewards.com" target="_blank">SunshineRewards.com</a>, <a style="color: #0000ff;" href="http://HelpingMomsConnect.com" target="_blank">HelpingMomsConnect.com</a> and is a partner in the <a style="color: #0000ff;" href="http://WineClubGroup.com" target="_blank">WineClubGroup.com</a>. Tricia has been a finalist for the Pinnacle Award for Industry Advocate and won Affiliate of the Year in 2014 and Best Blogger in 2012. She also serves as the Executive Director for the Performance Marketing Association, frequently speaks and writes about affiliate marketing on topics such as monetizing blogs, affiliate and affiliate manager relationships, and the basics of affiliate marketing.<br /> | |
| Tricia wasn’t always the industry legend she is now. She stumbled into affiliate marketing by accident, but immediately recognized it as a place where workaholism could be rewarded. Working for someone else, she always hit a ceiling where she wasn’t going to be paid any more. As an affiliate marketer however, the more she works, the more she earns.<br /> | |
| Tricia’s Topic for the Affiliate Summit<br /> | |
| In preparing for her presentation for the Affiliate Summit, Tricia realized that her former career as a lawyer actually applies to her work in affiliate marketing. She’ll discuss negotiating tactics – strategies that can be used in life, legal battles and, of course, what’s working in affiliate marketing today. Commissions can almost always be negotiated. Putting a merchant on your homepage? Featuring them in your newsletter? Tricia will tell you how to determine what merchants are paying other affiliates so you know what to ask for when negotiating with your affiliate manager.<br /> | |
| What’s Working in Affiliate Marketing Today?<br /> | |
| James and Tricia will talk about what’s working in affiliate marketing today including:<br /> | |
| <br /> | |
| * Negotiation between affiliates and affiliate managers<br /> | |
| * Diversification – why you can’t rely on Google or Facebook<br /> | |
| * Coupons, cash back and other strategies for combining content with “the deal”<br /> | |
| * Steps you can take to make your site a one stop shop<br /> | |
| * The latest news and resources from the Performance Marketing Association<br /> | |
| <br /> | |
| Tricia will tell us how her business has evolved over the years. Gone are the days of simply throwing a few coupons onto your blog. Tricia will stress the importance of diversifying (both the number of merchants you work with as well as the types of sites you use) and will explain why you can’t rely on one platform, even Google or Facebook.<br /> | |
| Tricia’s Advice to New Affiliates<br /> | |
| Keep networking. Business is based upon relationships. Not only do you learn from others, but strong relationships are the key to accessing things like higher commissions, exclusive deals, new tools, etc.<br /> | |
| What You Can Do for the PMA and What the PMA Can Do for You<br /> | |
| Tricia is currently the Executive Director of the Performance Marketing Association (PMA), the industry’s biggest advocacy group. Along with delivering the goods on technical topics like Internet tax reform and FTC disclosures, the PMA has an array of resources for new affiliates including a glossary of terms, a job board and salary study.<br /> | |
| You can support these efforts by becoming a member of the PMA and by spreading the word about the work they are doing. For more information, check out <a style="color: #0000ff;" href="http://thepma.org" target="_blank">http://thepma.org</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:21</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #428 | What Everyone Ought to Know About Repurposing Content</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/repurposing-content/</link> | |
| <pubDate>Mon, 25 Jul 2016 20:19:41 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14171</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/repurposing-content/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/repurposing-content/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[quality content]]></category> | |
| <category><![CDATA[repurposing content]]></category> | |
| <category><![CDATA[website content]]></category> | |
| <description><p>As listeners have no doubt realized, James produces quite a bit of content. However, he still wants to get as much mileage as he can out of it. It’s generally agreed that there are three hours of research behind every hour of writing. So, here’s James’ step by step guide to repurposing that content to scatter it all over the Internet. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/repurposing-content/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/9034073/buzz_428.mp3" length="28136661" type="audio/mpeg" /> | |
| <itunes:subtitle>As listeners have no doubt realized, James produces quite a bit of content. However, he still wants to get as much mileage as he can out of it. It’s generally agreed that there are three hours of research behind every hour of writing. So,</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since way back in 2003. Arlene is away visiting the grandbaby, but we’re here with James (and momentarily with Led Zeppelin) to learn how to make the most out of those hours of research by repurposing your content.<br /> | |
| Why Should You Be Repurposing Content?<br /> | |
| So other than the obvious reason advantage of getting more benefit out of the same amount of work, why is repurposing content important? Repurposing content allows you to:<br /> | |
| <br /> | |
| * Save time and money<br /> | |
| * Maximize your SEO<br /> | |
| * Add variety to your internet presence<br /> | |
| * Put your content in front of your ideal client, wherever they happen to hang out<br /> | |
| <br /> | |
| Eight Simple Steps to Eight Pieces of Quality Content<br /> | |
| As listeners have no doubt realized, James produces quite a bit of content. However, he still wants to get as much mileage as he can out of it. It’s generally agreed that there are three hours of research behind every hour of writing. So, here’s James’ step by step guide to repurposing that content to scatter it all over the Internet:<br /> | |
| <br /> | |
| * Research and develop a detailed outline based on a need or problem your ideal customer has.<br /> | |
| * Hire a professional writer to work that outline into a feature article.<br /> | |
| * Use the outline to record a podcast episode.<br /> | |
| * Get a transcription of the podcast. Clean it up. Add a nice cover and a table of contents to make a finished document.<br /> | |
| * Hire another writer to do two re-writes of the original article and use them as guest posts. (Yes, backlinks still matter.)<br /> | |
| * Hire a freelancer to make a 30 page Power Point presentation from your outline. Upload it into SlideShare.<br /> | |
| * Record a narration of your article. Hire a freelancer to make it and the text into a video you can post on YouTube.<br /> | |
| * Hire a freelancer to create an infographic around the points in your outline.<br /> | |
| <br /> | |
| Once you’ve created all that content, you have a lot of options as to how to use it. You can upload it to your website, send it out to your email list, or offer it as an opt-in. Every piece of content you put out there is working to establish you as an expert and to bring visitors to your website. In fact, you can get so much powerful content from one well researched outline that James suggests you only need to do it once per month.<br /> | |
| We know what you’re thinking. If you’re not a writer, a video producer, a graphic designer, a voice actor, that sounds like a lot of outsourcing. We like outsourcing. In fact, we love it. And it doesn’t have to break the bank. Let’s take a look at James’ cost breakdown for those eight pieces of content:<br /> | |
| <br /> | |
| * Professional writer for the feature article - $60<br /> | |
| * Transcription of the podcast -$12 to $20<br /> | |
| * Re-writes of feature article - $30<br /> | |
| * Power Point presentation - $25 to $30<br /> | |
| * Narration of the article for audio track on video- $20<br /> | |
| * Infographic $30-$50<br /> | |
| <br /> | |
| There you have it. One well researched outline- free except for your time. Six professionals freelancers - $190. Eight pieces of professional content – priceless!<br /> | |
| To find freelancers for writing, graphic design, power point presentations, etc., check out <a style="color: #0000ff;" href="http://Upwork.com" target="_blank">Upwork.com</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>29:18</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #427 | A Fresh Website Design with the an Emphasis on Building and Influencing an Audience</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/fresh-website-design/</link> | |
| <pubDate>Sun, 24 Jul 2016 06:40:15 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14169</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/fresh-website-design/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/fresh-website-design/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[custom website]]></category> | |
| <category><![CDATA[email list]]></category> | |
| <category><![CDATA[fresh website design]]></category> | |
| <category><![CDATA[Influencing an Audience]]></category> | |
| <category><![CDATA[website components]]></category> | |
| <description><p>James has recently been working to revamp a client’s website with a fresh website design. He’ll share the insight he’s had about how websites have changed over the years, what things remain essential and what things to let go. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/fresh-website-design/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/9034041/buzz_427.mp3" length="28392034" type="audio/mpeg" /> | |
| <itunes:subtitle>James has recently been working to revamp a client’s website with a fresh website design. He’ll share the insight he’s had about how websites have changed over the years, what things remain essential and what things to let go. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since 2003. Arlene is away this week, but James has recently been working to revamp a client’s website with a fresh website design. He’ll share the insight he’s had about how websites have changed over the years, what things remain essential and what things to let go.<br /> | |
| Andy had started his website years ago to share some of the tips he had learned for managing his allergies. He works with three premium merchants, marketing products that are a perfect fit for his content and has set a goal to earn around $1,500 - $2,000 per month from affiliate sales. However, that’s not the only, or even the main goal of the website. The primary goal is to promote Andy’s eBook, which has been formatted as a PDF, as a mobi file and as an audiobook.<br /> | |
| Being an author automatically makes you an expert. And since the goal of a website is have the audience know, like and trust you, establishing credibility is important. But that opt-in also serves to build your list, and as James reminds us, most sales don’t come from a visit to your website. Instead they come from a click on a link in an email. Your auto-respond email system is the core of your funnel. So how long should that program last? Well, James has one the lasts for more than four years.<br /> | |
| The More Things Change…<br /> | |
| When James sat down to update Andy’s website, the former site seemed so… 2005. He realized that things had changed enough in the affiliate marketing world to warrant a complete overhaul of the website, not just a few tweaks. However, the old cliché remains true. The more things change, the more they remain the same. Content is still king and the goal of your website is still to influence your visitors. The whole idea is to build an audience that knows and trusts you, so that when they’re ready to make a purchase they’ll be willing to take you up on your recommendations. So James and Andy set out to create a site that would:<br /> | |
| <br /> | |
| * Build an email list<br /> | |
| * Build an audience<br /> | |
| * Position Andy as an expert in the field<br /> | |
| * Drive traffic from Google, Facebook and Facebook paid ads<br /> | |
| * Drive traffic from real media<br /> | |
| * Distribute Andy’s eBook<br /> | |
| * Feed into an auto-respond email follow-up series<br /> | |
| * Have a fail-proof system for adding weekly articles and weekly podcasts<br /> | |
| <br /> | |
| Get ‘er Done<br /> | |
| There are things you can count on; death, taxes and the fact that the Affiliate Buzz will be recorded every Thursday. In fact in, James and Arlene have only missed 12 episodes in the nearly 13 years that they’ve been doing the show. What’s the secret to their consistency? Having a system. For James and Arlene, that system is anchored in using the online project management tool Basecamp. Basecamp includes templates for their show outlines, a place to communicate with all of the freelancers they outsource to and triggers that auto-update their accounts on social media. Basically, James just has to do one thing – show up.<br /> | |
| Check it out!<br /> | |
| To see the new website that James and Andy came up with, go to <a style="color: #0000ff;" href="http://allergyaircare.com" target="_blank">http://allergyaircare.com</a><br /> | |
| And to hear more about how and why James and Arlene use Basecamp to systemize the Affiliate Buzz, check out episodes #338, <a href="/affiliate-buzz/ab-350-easily-manage-remote-team-quickly-grow-business/" target="_blank" class="broken_link">#350</a> and <a href="/affiliate-buzz/is-podcasting-the-new-blogging/" target="_blank">#406</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>29:34</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #426 | Raw Paws Pet Food Gives Affiliates the Opportunity to Capitalize on the 62.7 Billion Pet Industry</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/pet-industry-affiliate-programs/</link> | |
| <pubDate>Thu, 21 Jul 2016 23:03:25 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14167</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/pet-industry-affiliate-programs/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/pet-industry-affiliate-programs/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Affiliate program]]></category> | |
| <category><![CDATA[pet industry]]></category> | |
| <category><![CDATA[pet industry affiliate programs]]></category> | |
| <category><![CDATA[pet publisher]]></category> | |
| <category><![CDATA[raw pet food]]></category> | |
| <description><p>James is here to talk cats, dogs and dollars with John Kosloskey, whose affiliate program at Raw Paws offers publishers the opportunity to get in on the $62.7 billion pet industry. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/pet-industry-affiliate-programs/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/9033644/buzz_426.mp3" length="31576465" type="audio/mpeg" /> | |
| <itunes:subtitle>James is here to talk cats, dogs and dollars with John Kosloskey, whose affiliate program at Raw Paws offers publishers the opportunity to get in on the $62.7 billion pet industry. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers have been coming to be inspired, informed and motivated to succeed since 2003. Arlene is away this week, but James is here to talk cats, dogs and dollars with John Kosloskey, whose pet industry affiliate programs at Raw Paws offers publishers the opportunity to get in on the $62.7 billion pet industry.<br /> | |
| Recap of ShareASale ThinkTank 2016<br /> | |
| Like James, John is freshly returned from a visit to Chicago, where he attended the ShareASale ThinkTank 2016. What’s that, you ask? It’s an exclusive event, in a grand hotel, where top-level merchants and top performing affiliates get to know each other. In fact, the event’s organizer describes his job as, “Finding the top affiliates, putting them in a room with the top merchants and buying beer.”<br /> | |
| It may sound like a frat party, but it’s actually a great networking opportunity. John testifies to how great it was, for him as a merchant, to meet affiliates that really care.<br /> | |
| Fat Cats and Grand-dogs<br /> | |
| And speaking of really caring, if there’s a four-legged friend in your life that you really care about, you’re not alone. Two out of every three American households have a pet and the pet industry generates $62.7 billion per year. Twenty-four billion of that is in pet food, pet treats and chews.<br /> | |
| Pets can become members of our families. James talks about his grand-dogs and almost sounds like he enjoys them as much as his grandkids.<br /> | |
| Okay, so we love our pets and our pets have to eat, but why should it be raw? Because that’s what’s natural. Cats and dogs are carnivores. Their “ancestral food source” was the prey they hunted. Cooking food can deplete its nutritional value. Raw Paws offers all natural, free of additives food for your pet, designed to mimic the 80:10:10 ratio (meat, organs, bone) that they would get in nature. Pet parents see the results in the health of their pets. In fact, a raw food diet could be just what the doctor ordered for those two overweight kitties James and Arlene are fostering.<br /> | |
| So, we want healthier food for our furry friends. But Raw Paws doesn’t just sell food to sustain your pet. They know that we also want to be able to give edible rewards, to out presents for our pets under the Christmas tree, in short- to offer treats. So Raw Paws also makes raw meat based treats and chews. That ought to make someone’s tail wag.<br /> | |
| Want to be a Raw Paws Affiliate?<br /> | |
| When looking for pet industry affiliate programs, of course, we want to benefit the humans too. Raw Paws has designed their affiliate program with an eye to making it as mutually beneficial as possible. The benefits of being a Raw Paws affiliate include:<br /> | |
| <br /> | |
| * A big market – two out of three households in America have a pet<br /> | |
| * Pets need to keep eating – not a one off purchase<br /> | |
| * 10% Commission<br /> | |
| * Average order $200<br /> | |
| * 30 day cookie<br /> | |
| * Text link banners, graphic banners, coupon codes, promotions (like free Custom Meal Plans)<br /> | |
| * Knowing you’re helping pets have a healthier diet<br /> | |
| <br /> | |
| If you’re interested in becoming a Raw Paws affiliate (or if you want to buy some high quality nourishment for a furry friend), check out their website at <a style="color: #0000ff;" href="https://www.rawpawspetfood.com/default.asp" target="_blank">https://www.rawpawspetfood.com</a><br /> | |
| You can also get more information about their affiliate program at Share a Sale - <a style="color: #0000ff;" href="https://www.shareasale.com/index.cfm" target="_blank">https://www.shareasale.com</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:53</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #425 | How to Increase Sales and Conversions with Video Marketing with Hope Horner, Founder and CEO Lemonlight</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/video-marketing/</link> | |
| <pubDate>Thu, 14 Jul 2016 22:49:22 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14154</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/video-marketing/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/video-marketing/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[increase conversions]]></category> | |
| <category><![CDATA[increase sales]]></category> | |
| <category><![CDATA[marketing methods]]></category> | |
| <category><![CDATA[video content]]></category> | |
| <category><![CDATA[video marketing]]></category> | |
| <description><p>In this week's edition of the Affiliate Buzz, James Martell is joined Hope Horner, Founder and CEO Lemonlight, an LA Based business that produces and distributes branded video content at scale. Hope joins James to share how to increase sales and conversions with video marketing. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/video-marketing/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/8984451/buzz_425.mp3" length="29422247" type="audio/mpeg" /> | |
| <itunes:subtitle>In this week's edition of the Affiliate Buzz, James Martell is joined Hope Horner, Founder and CEO Lemonlight, an LA Based business that produces and distributes branded video content at scale. Hope joins James to share how to increase sales and conver...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's edition of the Affiliate Buzz, James Martell is joined Hope Horner, Founder and CEO Lemonlight, an LA Based business that produces and distributes branded video content at scale. Hope joins James to share how to increase sales and conversions with video marketing.<br /> | |
| Hope is a three-time entrepreneur who grew up in the backwoods of Tennessee. When she turned 18, she moved from her small hometown to Los Angeles to attend Pepperdine University, where she graduated with a degree in International Business. Horner has been featured in Inc., KABC, Extra! and multiple other publications highlighting her successes in the Silicon Beach community over the past decade. Her current enterprise, Lemonlight, produces and distributes video marketing content and has offices in six major cities.<br /> | |
| Why Videos?<br /> | |
| With so many options out there, why should you turn to video marketing as a strategy? When Hope was searching for the most effective marketing techniques, a few facts got her attention:<br /> | |
| <br /> | |
| * People are 87% more likely to watch a video than to read text<br /> | |
| * 71% of marketers say video outperforms other marketing techniques<br /> | |
| * Video gets shared on social media 1,200 times more than text and links combined<br /> | |
| <br /> | |
| Once she realized the power of video, Hope set-up a system to produce and distribute brand videos, pre-roll videos and videos designed for sharing on social media.<br /> | |
| Be the Star of your own Documentary<br /> | |
| Hope describes brand videos as mini documentaries. A brand video usually consists of an interview with the founder and/or business owner as well as testimonials from satisfied customers. The Lemonlight crew will film for about half an hour and will then pull out the one or two minutes that really bring your story to life. And if you find the idea of being on camera a little intimidating, don’t worry. It’s Lemonlight’s job to make you look great and sound great. And nobody is done until you love it.<br /> | |
| But brand videos aren’t the only option. Those 30 second, pre-roll commercials that we sometimes skip over can have a powerful impact, especially if you know how to pack your message and your call to action into the first three to five seconds.<br /> | |
| And what about social media in video marketing? What makes one video get shared dozens of times and another one sit unviewed? Hope will tell you how to increase the likelihood that your video will get shared, as well as an interesting fact about the audio side of social media videos. Hope has a lot of information to share, so listen now to hear:<br /> | |
| <br /> | |
| * The components of a successful marketing video<br /> | |
| * Three different places to include your brand video<br /> | |
| * How to use a pre-roll video to drive people to your site<br /> | |
| * Sites other than YouTube that can show your pre-roll videos<br /> | |
| * How to get your videos shared on social media<br /> | |
| * The different options for video content (interviews, testimonials, voice over, animation, etc.)<br /> | |
| * The different stages in producing a video<br /> | |
| * What you need to know about your audience in order to produce a successful marketing video<br /> | |
| <br /> | |
| Want to Be in the Lemonlight?<br /> | |
| Hope has offices in Los Angeles, New York, Chicago, Miami, Austin and Washington D.C. If none of those locations are convenient for you, she has 45 cinematographers deployed across the country and one will come to you. Contact her at <a style="color: #0000ff;" href="http://www.lemonlight.com" target="_blank">http://www.lemonlight.com</a> for more information.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>30:39</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #429 | Affiliate Summit, What Affiliates Ought to Know and Getting the Most Out of the Event with Co-founder Shawn Collins</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/affiliate-summit-conference/</link> | |
| <pubDate>Thu, 14 Jul 2016 21:59:57 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14151</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/affiliate-summit-conference/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/affiliate-summit-conference/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate conferences]]></category> | |
| <category><![CDATA[affiliate mistakes]]></category> | |
| <category><![CDATA[affiliate summit]]></category> | |
| <category><![CDATA[Shawn Collins]]></category> | |
| <description><p>In this week's episode of the Affiliate Buzz, James Martell meets with the Shawn Collins, Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry to talk about how you can get the most out the event. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/affiliate-summit-conference/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/8984152/buzz_429.mp3" length="32924383" type="audio/mpeg" /> | |
| <itunes:subtitle>In this week's episode of the Affiliate Buzz, James Martell meets with the Shawn Collins, Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry to talk about how you can get the most out the ev...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's episode of the Affiliate Buzz, James Martell meets with the Shawn Collins, Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry to talk about how you can get the most out the event.<br /> | |
| Shawn co-publishes the annual AffStat affiliate marketing benchmark reports, blogs on affiliate marketing at AffiliateTip.com, and hosts the "This is Affiliate Marketing" podcast on GeekCast.fm.<br /> | |
| Maybe We Should Just Make Our Own Conference<br /> | |
| Have you ever gone to a conference and come away thinking that you could have put on a better one? Shawn Collins and his partner Missy Ward did. And now they do. In fact, their Affiliate Summit conference draw tens of thousands attendees. One of those events, Affiliate Summit East 2016 is coming up on July 31st.<br /> | |
| The conference and tradeshow offers three halls packed with affiliates, merchants, vendors, networks, technology providers, and digital agencies and more. Basically, it’s a networking gold mine. There are also expert keynote speakers like Scott Stratten and Bruce Clay, and TED-style educational sessions on multiple tracks. And, of course, there’s a legendary party hosted by Share A Sale. Over 5,000 people are expected to attend.<br /> | |
| James and Shawn use today’s show to discuss how to get the most out of attending the conference. Listen now to hear their thoughts on:<br /> | |
| <br /> | |
| * Why you should make your reservation NOW (yes, it’s about to sell out!)<br /> | |
| * The advantages of registering for your sessions the night before the conference starts<br /> | |
| * The “Meat Market” event<br /> | |
| * Special attention for first-time conference attendees<br /> | |
| * Tips for more effective networking<br /> | |
| * How to plan your conference in advance using Passable<br /> | |
| * Why you should stay at the conference hotel (New York Marriott Marquis)<br /> | |
| * Fun things to do while you’re in New York<br /> | |
| <br /> | |
| Over the years, Shawn has noticed that some attendees don’t get as much out of the conference as they could. He’ll share the biggest mistakes he sees attendees making. James notes that his conference strategy has also changed and he’ll share what he’s learned.<br /> | |
| In this week's episode of the Affiliate Buzz, James Martell meets with the Shawn Collins, Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry to talk about how you can get the most out the event.<br /> | |
| There are also Facebook and LinkedIn groups to keep you up to date and help you make the most of this networking opportunity.<br /> | |
| Where to Find More Info:<br /> | |
| Here are few resources to help you plan your conference and to see what else Shawn has to offer:<br /> | |
| Conference website - <a style="color: #0000ff;" href="http://affiliatesummit.com" target="_blank">http://affiliatesummit.com</a><br /><br /> | |
| Conference networking tools - <a href="http://affiliatesummit.com/16e-networking/" target="_blank">http://affiliatesummit.com/16e-networking/</a><br /><br /> | |
| Shawn’s blog – <a style="color: #0000ff;" href="http://affiliatetip.com" target="_blank">http://affiliatetip.com</a><br /><br /> | |
| Shawn’s podcast - <a style="color: #0000ff;" href="http://thisisaffiliatemarketing.com" target="_blank">http://thisisaffiliatemarketing.com</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>34:18</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #424 | Full-Funnel Marketing on Facebook: Turn Your Data into Sales with Dmitriy Kruglyak</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/marketing-on-facebook/</link> | |
| <pubDate>Wed, 13 Jul 2016 21:56:41 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14148</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/marketing-on-facebook/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/marketing-on-facebook/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[email marketing]]></category> | |
| <category><![CDATA[facebook marketing]]></category> | |
| <category><![CDATA[full-funnel marketing]]></category> | |
| <category><![CDATA[internet traffic]]></category> | |
| <category><![CDATA[Marketing on Facebook]]></category> | |
| <category><![CDATA[performance marketing]]></category> | |
| <description><p>Dmitriy Kruglyak is CEO of TargetChoice, a performance marketing company that specializes in Internet traffic generation and monetization. They develop their own online properties and products, to generate leads and sales by driving traffic through a variety of paid, organic and email marketing channels. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/marketing-on-facebook/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/8977009/buzz_424.mp3" length="32629722" type="audio/mpeg" /> | |
| <itunes:subtitle>Dmitriy Kruglyak is CEO of TargetChoice, a performance marketing company that specializes in Internet traffic generation and monetization. They develop their own online properties and products, to generate leads and sales by driving traffic through a v...</itunes:subtitle> | |
| <itunes:summary><![CDATA[Welcome to another edition of The Affiliate Buzz, where affiliate marketers come to be inspired, informed and motivated to succeed. Arlene is away this week, but James is joined the CEO of TargetChoice, Dmitriy Kruglyak.<br /> | |
| Dmitriy Kruglyak is CEO of TargetChoice, a performance marketing company that specializes in Internet traffic generation and monetization. They develop their own online properties and products, to generate leads and sales by driving traffic through a variety of paid, organic and email marketing channels.<br /> | |
| Prior to launching his own businesses, Dmitriy held a variety of product development and marketing positions in the Silicon Valley, including helping E.piphany Software deliver a marketing CRM product which won #1 ranking by the Gartner Group, drove the company from $0 to $200M and led to a successful IPO. Today, Dmitriy will talk with James about full funnel marketing making maximum use of the data available through Facebook.<br /> | |
| So Much Data, So Little Time<br /> | |
| Dmitriy combined his marketing experience with his software development know how to create something that allows you to actually use all the data that Facebook is collecting. In fact, he’s developed strategies to optimize that data to reach every level of your sales funnel. Specifically, Dmitriy will tell us how to:<br /> | |
| <br /> | |
| * Make sure your not missing out on the best Facebook opportunities<br /> | |
| * Meld Facebook advertising with your email marketing campaign<br /> | |
| * Monetize your customer data assets<br /> | |
| * Create a look-a-like audience based on your existing customers<br /> | |
| <br /> | |
| Clicks and Conversions and Look-a-Likes, Oh My!<br /> | |
| There are some really exciting things about Facebook. It’s huge! It has a gazillion features!<br /> | |
| And there are some really challenging things about Facebook. It’s huge. It has a gazillion features.<br /> | |
| Facebook is a great option for engaging your existing customers who may be feeling overwhelmed or disenchanted by the amount of email that arrives in their inbox. It can also be great way to prospect for new customers, targeted new customers. Dmitriy will explain how Facebook can take an your email list, analyze the characteristics of your customers and then provide you with an “audience” of people who share those characteristics. Sounds awesome, right? But even knowing all that, you’ll still be left with a lot of questions:<br /> | |
| <br /> | |
| * How big of a look-a-like audience do you want? One percent of U.S. Facebook users? Two percent?<br /> | |
| * Which ads will function best with that “audience”?<br /> | |
| * Should you test various ads with subsections of your audience?<br /> | |
| * How much of your budget should be dedicated to prospecting with this targeted audience? How much to advertising to those who are already in your funnel? How much to do up sales with existing customers?<br /> | |
| * How can you exclude your existing customers from your prospecting and retargeting campaigns?<br /> | |
| <br /> | |
| Overwhelmed yet? The good news is that there’s plenty of data available to answer those questions. However, as Dmitriy assures us, if you want to take advantage of all that Facebook provides, you won’t be physically, mentally, or emotionally able to. That’s where automation comes in. Dmitriy’s combined knowledge of software development and affiliate and pay for performance marketing make him the perfect person to develop an app that can turn your data into sales.<br /> | |
| Hot Off the Presses<br /> | |
| You heard it here first! Dmitriy’s software - TargetChoice, which is currently in the pre-release stage, will be available for self serve, not just managed services providers. For more information check out <a style="color: #0000ff;" href="https://www.facebook.com/targetchoiceapp/" target="_blank">https://www.facebook.com/targetchoiceapp/</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>33:59</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #423 | How to Audit Your Social Media Efforts: 10+ Questions to Ask Yourself with Michelle Held</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/social-media-platforms/</link> | |
| <pubDate>Sat, 09 Jul 2016 21:11:09 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14146</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/social-media-platforms/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/social-media-platforms/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[social media marketing]]></category> | |
| <category><![CDATA[social media platforms]]></category> | |
| <category><![CDATA[web technologies]]></category> | |
| <description><p>In this week's edition of the Affiliate Buzz, James Martell is joined by author, speaker and digital marketer, Michelle Held of Metrony.com who generously shares how to audit your social media efforts by asking yourself 10 specific questions. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/social-media-platforms/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/8951079/buzz_423.mp3" length="30927374" type="audio/mpeg" /> | |
| <itunes:subtitle>In this week's edition of the Affiliate Buzz, James Martell is joined by author, speaker and digital marketer, Michelle Held of Metrony.com who generously shares how to audit your social media efforts by asking yourself 10 specific questions. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's edition of the Affiliate Buzz, James Martell is joined by author, speaker and digital marketer, Michelle Held of Metrony.com who generously shares how to audit your social media efforts by asking yourself 10 specific questions.<br /> | |
| Michelle earned a Bachelor’s degree in Engineering from Rensselaer Polytechnic Institute back in the day when a college only had one computer – a mainframe. Her professors told her that she wasn’t getting enough computer experience. How could she? They didn’t have any computers for her to get experience on. But once she got the chance, Michelle quickly became a convert a pioneer of digital marketing. Today, Michelle is a video partner /vlogger with Entrepreneur Magazine’s YouTube channel, Entrepreneur Network. She is the author of “Pinterest Tutorial” and the upcoming “Build Your Business Presence Online.” Michelle serves as a consultant on topics such as digital marketing, project management, search engine optimization and social media marketing.<br /> | |
| As a speaker, she conducts seminars and training sessions on social media and web technologies. Michelle was a featured speaker at the NY NOW Gift Show, Pubcon the South Florida Marketer’s Association, and Affiliate Summit West.<br /> | |
| Where should I be? What should I post? How do I know if it’s a good use of my time?<br /> | |
| James and Michelle reflect on the fact that many of us have a love/hate relationship with social media. Some platforms are friendlier than others, but they all serve a purpose.<br /> | |
| With so many social media options, it can be difficult to decide which platform(s) is right for you. Michelle will tell us which social media platforms every business should have a presence on, how frequently you need to post, as well as which social media platform is the best fit for customer service interactions. She’ll also describe how you may want to customize your sales and advertising campaigns differently for different social media platforms.<br /> | |
| Once you’ve created a presence on the right social media platforms, you need to keep your presence active. Michelle will share ideas on what you can post about, beyond just yourself, your products and your services.<br /> | |
| Determining your ROI in social media can be tricky, especially when you consider the time involved. Michelle emphasizes the importance of knowing your audience and will tell you what tools you can use to do so. Click play to hear Michelle discuss:<br /> | |
| <br /> | |
| * The three questions you need to consider to know which social media platform is right for you<br /> | |
| * What you should be posting<br /> | |
| * How to determine what’s resonating with your audience<br /> | |
| * How to use social media to increase sales<br /> | |
| * How to measure your ROI in social media<br /> | |
| * How to get the most out of your social media budget<br /> | |
| * The importance of being responsive, in a timely manner, to inquiries on social media<br /> | |
| <br /> | |
| Michelle’s Recommendations for your Auditor’s Toolbox<br /> | |
| Michelle has a whole host of methods for auditing social media and for managing her own social media presence. Some of her techniques are low-tech, like “go through and check as a human…” But she’s also identified some great digital resources including:<br /> | |
| <br /> | |
| * SEMrush<br /> | |
| * Bundle Post<br /> | |
| * Hootsuite<br /> | |
| * Rival IQ<br /> | |
| * SocialBro<br /> | |
| * Facebook Insights<br /> | |
| <br /> | |
| You can find Michelle all over the web, but especially at:<br /> | |
| At her website, MetroNY - <a style="color: #0000ff;" href="http://www.metrony.com" target="_blank">http://www.metrony.com</a><br /><br /> | |
| On Twitter - <a href="https://twitter.com/metrony" target="_blank">https://twitter.com/metrony</a><br /><br /> | |
| On Pinterest (she’s obsessed!) - <a href="https://www.pinterest.com/metrony/" target="_blank">https://www.pinterest.com/metrony/</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:13</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #422 | Listen as Jonathan Miller, CEO of Forge Business and OfferForge.com, Shares the Biggest Mistakes In Affiliate Marketing Today (and the Best Moves You Can Make)!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/biggest-mistakes-in-affiliate-marketing/</link> | |
| <pubDate>Wed, 06 Jul 2016 18:58:38 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14144</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/biggest-mistakes-in-affiliate-marketing/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/biggest-mistakes-in-affiliate-marketing/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Affiliate Marketer]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[affiliates and advertisers]]></category> | |
| <category><![CDATA[Pay for Performance Marketing]]></category> | |
| <category><![CDATA[pay for performance model]]></category> | |
| <description><p>In this episode of the Affiliate Buzz, James Martell gets a chance to catch up Jonathan Miller of OfferForge, Africa’s leading performance based marketing company. It’s been eight years since the last time Jonathan was on the show, so James will ask him how things have changed in pay for performance world. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/biggest-mistakes-in-affiliate-marketing/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/8930244/buzz_422.mp3" length="32721255" type="audio/mpeg" /> | |
| <itunes:subtitle>In this episode of the Affiliate Buzz, James Martell gets a chance to catch up Jonathan Miller of OfferForge, Africa’s leading performance based marketing company. It’s been eight years since the last time Jonathan was on the show,</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this episode of the Affiliate Buzz, James Martell gets a chance to catch up Jonathan Miller of OfferForge, Africa’s leading performance based marketing company. It’s been eight years since the last time Jonathan was on the show, so James will ask him how things have changed in pay for performance world.<br /> | |
| Jonathan Miller is the CEO of Johannesburg based, OfferForge. Like James, Jonathon is a veteran of affiliate marketing, having started in the industry in 1997. He started his business in 2001, with no funding, no employees, and working out of his garage. OfferForge provides a full range of online marketing solutions underpinned by a commitment to technological excellence and honesty in online lead generation and customer acquisition. Jonathon’s success has made him a popular international conference speaker, blogger, and strategist.<br /> | |
| A lot has changed since the last time James and Jonathon spoke. As you probably recall, the world underwent a major economic crisis in the fall of 2008. Jonathon will tell us how it sparked a new generation of entrepreneurs. He’ll also tell us how the spread of technology in Africa differs from the West. Then they’ll get into the knitty-gritty of pay for performance marketing.<br /> | |
| The Ups and Downs of Pay for Performance Marketing<br /> | |
| Jonathon’s cutting edge technological know-how is based in a solid business foundation. He reminds us that, “As much as the landscape has changed, it’s all stayed the same. It’s about finding the right customers and treating them fairly and openly.”<br /> | |
| Pay for performance is a great way to do just that. On the affiliate side, it keeps marketers sharp and innovative. You’re only as good as your last transaction. On the advertiser side, pay for performance offers a stable, transparent, predictable source of sales which can be planned and budgeted for. (Jonathon suggests that that budget should not be too skimpy).<br /> | |
| Here’s What You’ll Hear<br /> | |
| In spelling out the biggest mistakes you can make as an affiliate marketer and best moves , Jonathon reminds us to stick to business fundamentals. Not only because there’s nothing more important to a business than monetization, but also because he’s seen some real horror stories play out when businesses weren’t prepared for changes that were beyond their control.<br /> | |
| Listen now to hear Jonathon’s take on:<br /> | |
| <br /> | |
| * How the 2008 economic crisis was a catalyst for new affiliates<br /> | |
| * What’s working well for affiliates and advertisers in the pay for performance model<br /> | |
| * The biggest mistakes affiliate marketers make and how to avoid them<br /> | |
| * The risks of depending on a business channel you don’t control<br /> | |
| * How to identify the right from the wrong kind of education<br /> | |
| * How to create a winning combination of content and engagement<br /> | |
| * The top three skills an affiliate marketer needs to be successful<br /> | |
| * What we can expect for the future of affiliate marketing<br /> | |
| <br /> | |
| Resources - What OfferForge Offers<br /> | |
| OfferForge has great resources for affiliate marketers and advertisers, especially if you’re looking to reach the booming population of mobile users in Africa:<br /> | |
| <br /> | |
| * The easiest way for publishers to get rewarded for their content - <a style="color: #0000ff;" href="https://offerforge.com/publishers/" target="_blank">https://offerforge.com/publishers/</a><br /> | |
| * A way for advertisers to reach new customers, increase sales and pay for results – <a href="https://offerforge.com/advertisers/" target="_blank">https://offerforge.com/advertisers/</a><br /> | |
| * A media partner that delivers for agencies - <a href="https://offerforge.com/agencies/" target="_blank">https://offerforge.com/agencies/</a><br /> | |
| * The OfferForge Blog - <a href="https://offerforge.com" target="_blank">https://offerforge.com</a><br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>34:05</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #421 | DIY Tools and Plugins to Optimize and Manage Your WordPress Sites with David Vogelpohl, VP at WPEngine</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/manage-your-wordpress-site/</link> | |
| <pubDate>Wed, 29 Jun 2016 23:43:10 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14142</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/manage-your-wordpress-site/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/manage-your-wordpress-site/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[CMS]]></category> | |
| <category><![CDATA[website backup]]></category> | |
| <category><![CDATA[website hosting]]></category> | |
| <category><![CDATA[website protection]]></category> | |
| <category><![CDATA[website speed]]></category> | |
| <category><![CDATA[wordpress maintenance]]></category> | |
| <category><![CDATA[wordpress plugins]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James Martell is joined by David Vogelpohl, the Vice President of Web Strategy at WPEngine who shares a variety of DIY tools and plugins to optimize and manage your wordpress sites. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/manage-your-wordpress-site/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/8884026/buzz_421.mp3" length="50268853" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James Martell is joined by David Vogelpohl, the Vice President of Web Strategy at WPEngine who shares a variety of DIY tools and plugins to optimize and manage your wordpress sites. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, James Martell is joined by David Vogelpohl, the Vice President of Web Strategy at WPEngine who shares a variety of DIY tools and plugins to optimize and manage your wordpress sites.<br /> | |
| When, as a writer for Marketing Pilgrim, the top 10 online marketing blog, David was introduced to WordPress he was immediately seduced by WordPress’ simple elegance.<br /> | |
| In 2010, David started Marketing Clique, which provided web development, mobile apps and online marketing services. He chose WordPress as the primary CMS platform, noting that WordPress’ popularity meant that it was easier to hire developers, customers were more familiar with it and they could participate in the large open-source community working to make WordPress better.<br /> | |
| WP Engine is a premium managed WordPress host designed for speed and reliability. David’s team focuses on affiliate marketing, web development, online advertising and advanced analytics. David has been managing affiliate marketing campaigns, online marketing, and web development efforts since 1996 and has become a recognized expert at using WordPress to drive affiliate revenue.<br /> | |
| James and David will discuss methods for getting the most out of WordPress including:<br /> | |
| <br /> | |
| * The best SEO plugins<br /> | |
| * How to increase website speed and why it matters<br /> | |
| * Plugins that can increase your revenue<br /> | |
| * Website protection<br /> | |
| * How and when to update your plug-ins<br /> | |
| * Backing-up your website<br /> | |
| * Different hosting options and the benefits of using a dedicated host<br /> | |
| <br /> | |
| A Host with the Most<br /> | |
| You’ll hear how even a seasoned expert like James can wind up with an unsatisfactory web host. David will spell out the three most important things to consider when choosing a host, so that you can focus on innovating rather than administering.<br /> | |
| Keeping It Up<br /> | |
| Is WordPress insecure? David doesn’t think so. He reminds us that a full quarter of sites on the web are built in WordPress, so it stands to logic that when a site has trouble, there’s a chance it will be a WordPress site. However, David also offers a friendly reminder about the most important thing you can do to maintain the security of your site (Hint: it starts with “up” and ends with “dating”). He mentions a recent news story where failure to update had international geo-political implications and recommends a few plugins that can enhance your site’s security.<br /> | |
| Manage Your WordPress Site: Plugins<br /> | |
| This episode is absolutely packed with resources. Listen now to hear David’s recommendations for the best plugins for everything from SEO to list building.<br /> | |
| For that all-important SEO, David says there’s nothing like Yoast. In fact, along with great features like the ability to edit all of your meta titles on one screen, the Yoast SEO plugin has excellent support documentation and a video course that will help you get the most out of the plugin.<br /> | |
| The need for speed<br /> | |
| We all know the Internet has made us impatient. But it’s not just us A difference of a few seconds can impact your conversion rate and Google has announced that speed is a factor in SEO.<br /> | |
| David recommends the following resources to find out what’s slowing your page down:<br /> | |
| <br /> | |
| * websitetest.org<br /> | |
| * wpengine.com<br /> | |
| <br /> | |
| To increase your speed:<br /> | |
| <br /> | |
| * W3 Total Cache<br /> | |
| * WP Rocket<br /> | |
| * MaxCDN<br /> | |
| <br /> | |
| The Bottom Line - Plugins for Maximizing Revenue<br /> | |
| Since the top goal is the bottom line, David also recommends some plugins for maximizing revenue:<br /> | |
| <br /> | |
| * OptinMonster<br /> | |
| * Revive Old Post<br /> | |
| * AdRotate<br /> | |
| * FullStory<br /> | |
| <br /> | |
| Security<br /> | |
| David believes your web host should help with security, but he also recommends:<br /> | |
| <br /> | |
| * CloudFlare<br /> | |
| * Sucuri<br /> | |
| <br /> | |
| For more information on David’s services, check out <a style="color: #0000ff;" href="https://wpengine.com" target="_blank">https://wpengine.com</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>52:22</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #420 | Split testing and Conversion Optimization with Justin Rondeau of Digital Marketer, the Quintessential Nerd</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/conversion-optimization/</link> | |
| <pubDate>Fri, 17 Jun 2016 23:23:17 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14138</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/conversion-optimization/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/conversion-optimization/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[conversion optimization]]></category> | |
| <category><![CDATA[optimization]]></category> | |
| <category><![CDATA[split test]]></category> | |
| <category><![CDATA[split testing]]></category> | |
| <description><p>In this week's edition of the Affiliate Buzz, James Martell is joined by Justin Rondeau of DigitalMarketer to discuss split testing and strategies for conversion optimization. Justin has helped train some of the leading optimization teams at Fortune 500 companies and has run literally hundreds of tests for B2B and eCommerce brands across multiple industries. If <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/conversion-optimization/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/8797347/buzz_420.mp3" length="30412448" type="audio/mpeg" /> | |
| <itunes:subtitle>In this week's edition of the Affiliate Buzz, James Martell is joined by Justin Rondeau of DigitalMarketer to discuss split testing and strategies for conversion optimization. Justin has helped train some of the leading optimization teams at Fortune 50...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's edition of the Affiliate Buzz, James Martell is joined by Justin Rondeau of DigitalMarketer to discuss split testing and strategies for conversion optimization. Justin has helped train some of the leading optimization teams at Fortune 500 companies and has run literally hundreds of tests for B2B and eCommerce brands across multiple industries.<br /> | |
| If that doesn’t convince you that Justin is the person give you the scoop on split testing and conversion optimization, consider what the team at DigitalMarketer, who are practitioners not just researchers, has accomplished over the last three years:<br /> | |
| Invested over $15,000,000 (of our own money) on marketing tests…<br /> | |
| <br /> | |
| * Generated tens of millions of unique visitors…<br /> | |
| * Sent well over a BILLION emails, and…<br /> | |
| * Run approximately 3,000 split and multi-variant tests…<br /> | |
| <br /> | |
| …all through their own, internal companies.<br /> | |
| Justin Rondeau describes himself as the quintessential nerd, but don’t take that to mean he’s the stuffy academic type. In fact, Justin’s skeptical about higher education. He says that people who studied marketing actually studied history. Instead, Justin believes in focusing on implementation and learning by doing. He’s a guy who is always trying out new things to see what will produce the best results. That makes him perfect for his job as Director of Optimization at DigitalMarketer (DM). Along with running all of DM’s split tests and optimization efforts, Justin is a top-rated domestic and international speaker. Having spent his entire career working on optimization campaigns,<br /> | |
| If You’re New to Split Testing, You’re Not That Far Behind…<br /> | |
| Testing is fairly new, but there’s still a lot to learn. Justin will share a few dirty little secrets, like the fact that many marketing and optimization agencies don’t practice what they preach. He even says that you can optimize without testing. After all, businesses have to be pragmatic. But if you’re going to do testing, you want it to be useful. It’s easy to see a lift, but not really know what to attribute it to. So listen now to hear what Justin has to say about:<br /> | |
| <br /> | |
| * What conversion optimization is<br /> | |
| * Where changes on your page can have the most impact on your conversion rate<br /> | |
| * What testing is and why is it important<br /> | |
| * The things an affiliate marketer should test for<br /> | |
| * The difference between A/B testing and multi-variant testing, which one you should use, and which one is being phased out<br /> | |
| * The three types tools you need to make optimization easier, and the particular ones Justin likes to use<br /> | |
| * The mistakes marketers make in testing<br /> | |
| * The optimal time frame for running a test<br /> | |
| * An introduction to DM’s Certification courses<br /> | |
| <br /> | |
| DigitalMarketer’s Resources for Conversion Optimization:<br /> | |
| DigitalMarketer offers a plethora of tools to drive traffic, increase conversion rates and boost social engagement. Wanting step by step instructions for launching, developing traffic plans or doing market research? Head over the DM Lab to access one of their “execution plans”. Or consider getting certified as an Analytics and Data Specialist. Check out all of their offerings at:<br /> | |
| <br /> | |
| * <a href="http://certifications.digitalmarketer.com/courses/" target="_blank" rel="noopener">DigitalMarketer Certification Programs</a><br /> | |
| * <a href="https://lab.digitalmarketer.com/?_ga=1.112611140.1582335984.1466128511" target="_blank" rel="noopener">DigitalMarketer Execution Plans (over 35 step by step plans available to help you implement your optimization strategy available in the DM Lab</a><br /> | |
| * <a href="https://www.digitalmarketer.com/blog/" target="_blank" rel="noopener">DigitalMarketer Blog</a><br /> | |
| * <a href="http://www.digitalmarketer.com/podcast/" target="_blank" rel="noopener">DigitalMarketer Podcast</a><br /> | |
| <br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:41</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #419 | As Much as Things Have Changed, Content Is Still King – Our Strategy for Easily Creating It!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/content-is-still-king/</link> | |
| <pubDate>Fri, 10 Jun 2016 06:51:08 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14135</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/content-is-still-king/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/content-is-still-king/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[blog content]]></category> | |
| <category><![CDATA[content]]></category> | |
| <category><![CDATA[content marketing]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell discusses the time-tested theory of why content is still king and why it offers affiliates a huge advantage over established brands. While brands hole up in board rooms where they spend months approving content strategies, affiliates use the <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/content-is-still-king/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/8734595/buzz_419.mp3" length="30139035" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell discusses the time-tested theory of why content is still king and why it offers affiliates a huge advantage over established brands.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell discusses the time-tested theory of why content is still king and why it offers affiliates a huge advantage over established brands.<br /> | |
| While brands hole up in board rooms where they spend months approving content strategies, affiliates use the same time to create high-quality content to help them achieve online success.<br /> | |
| James talks with Jonathan Goodman, founder and president of Halyard Consulting about this in Affiliate Buzz #276, linked in the list of resources at the bottom of this page.<br /> | |
| James Martell’s 5-Step Strategy for Successful Content<br /> | |
| James works one-on-one with his coaching students so they not only create successful, profitable affiliate marketing programs, but also have a basic understanding of the how’s and why’s of what they’re doing.<br /> | |
| One frequent area of trouble is content. Content is the solution, so if you’re having trouble with your affiliate marketing plan achieving the results you want, it may be time to revisit your content.<br /> | |
| James explains the image of a globe to illustrate how content works within the internet, what would happen if we removed various types of content, and the effects it may have on the affiliate marketing industry.<br /> | |
| Quickly and Easily Create Successful Content<br /> | |
| If you follow the Buzz, then you know James is no stranger to content. In this episode he shares the same 5-step strategy he uses to create affordable content to effectively attract the ideal clients. A summarized list of the steps James discusses includes:<br /> | |
| <br /> | |
| * Develop excellent content.<br /> | |
| * Produce content in a variety of formats.<br /> | |
| * Publish content where your client can find it.<br /> | |
| * Promote content.<br /> | |
| * Repeat the process as many times as necessary.<br /> | |
| <br /> | |
| During the podcast, James draws on his past content-related experiences to give you insightful tips and suggestions. This can help you pinpoint problem areas and keep you on track. The episode wraps up by James revealing his most frequently used resource for content.<br /> | |
| Did you enjoy today's episode? Please head over to <a style="color: #0000ff;" href="http://jamesmartell.wpengine.com/itunes" target="_blank" class="broken_link">http://jamesmartell.wpengine.com/itunes</a> where you can leave a review. It helps other people discover the Affiliate Buzz so they can also benefit from the knowledge shared in these podcasts.<br /> | |
| There's a brand new way to sign up for the Affiliate Buzz. Send a blank email to <a style="color: #0000ff;" href="mailto:[email protected]" target="_blank">[email protected]</a> if you'd like to subscribe.<br /> | |
| Resources:<br /><br /> | |
| Commission Junction - <a style="color: #0000ff;" href="http://www.cj.com/" target="_blank">http://www.cj.com/</a><br /><br /> | |
| Affiliate Buzz #276 - <a style="color: #0000ff;" href="http://jamesmartell.wpengine.com/affiliate-buzz/a-source-of-free-content-for-your-site/" target="_blank" class="broken_link">http://jamesmartell.wpengine.com/affiliate-buzz/a-source-of-free-content-for-your-site/</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:24</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #418 | How to Get More Sales Credited to You with Cross Device Tracking with Jeannine Crooks, Client Services Manager with Affiliate Window US</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/cross-device-tracking/</link> | |
| <pubDate>Sat, 04 Jun 2016 00:41:20 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14132</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/cross-device-tracking/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/cross-device-tracking/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate sales]]></category> | |
| <category><![CDATA[affiliate tracking]]></category> | |
| <category><![CDATA[cross device tracking]]></category> | |
| <description><p>In this week's edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell talks with Jeannine Crooks, Client Services Manager at Awin Global, of about the fundamentals of cross device tracking, how the technology works, and the benefits for both merchants and affiliates. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/cross-device-tracking/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/8685161/buzz_418.mp3" length="30179159" type="audio/mpeg" /> | |
| <itunes:subtitle>In this week's edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell talks with Jeannine Crooks, Client Services Manager at Awin Global, of about the fundamentals of cross device tracking,</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this week's edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell talks with Jeannine Crooks, Client Services Manager at Awin Global, of about the fundamentals of cross device tracking, how the technology works, and the benefits for both merchants and affiliates.<br /> | |
| Jeannine is a Senior Account Manager with Affiliate Window US where she works closely with many of their largest programs such as 1&1 Internet, Lonely Planet, Agoda.com, and Ctrip.com.<br /> | |
| Jeannine is also a frequent speaker at numerous events including Affiliate Management Days, Affiliate Summit and Bloggy Con, and is a regular contributor to iBlog Magazine. She is a prominent affiliate advocate in the fight against the affiliate nexus tax both in Colorado and other states.<br /> | |
| Cross Device Tracking Overview<br /> | |
| Jeannine, who was the guest of Affiliate Buzz #339, draws from common everyday experiences to illustrate what cross device tracking is and how it affects affiliates. Spending time online isn’t limited to home computers. People use a wide range of devices to access the internet for everything from email to shopping. This really changes things for affiliates.<br /> | |
| Cross device tracking gives merchants better insight into the consumers. For example, content sites, like blogs, is the premiere sales opportunity when cross device tracking is implemented. Discount codes and cashback sites follow a close second. On Black Friday, Jeannine says they used cross device tracking to see which devices were being used during various points throughout the day.<br /> | |
| How Cross Device Tracking Works<br /> | |
| There are two different approaches Jeanine says companies can take when it comes to cross device tracking.<br /> | |
| 1. The Deterministic Tracking Method<br /> | |
| <br /> | |
| * You identify a user and know who that person is. (Their personal information is hashed, which unlike encryption cannot be reversed.)<br /> | |
| * Allows 100% accuracy so there’s no doubt that the affiliate has earned credit for the sale.<br /> | |
| * Through the use of desktop and mobile cookies, you can track that person’s online path that leads to a sale.<br /> | |
| <br /> | |
| 2. The Probabilistic Tracking Method<br /> | |
| <br /> | |
| * Uses no specific user identification, but relies on assumptions.<br /> | |
| * Works better for retargeting, which is estimated to be between 25-75% accurate and not an issue for a retargeted ad than it would be for other methods.<br /> | |
| <br /> | |
| Jeannine loves working for Affiliate Window. Their business model is to help merchants and affiliates grow and get things right. She describes some of the other things she loves about the company during the podcast, and wraps up the podcast by sharing some of her favorite exclusive programs.<br /> | |
| If you’re attending Affiliate Summit East 2016, be sure to check out Jeannine’s panel, 31 Tools of the Trade for the Affiliate Marketers, co-presented with Don Lubrido and Mine Alen.<br /> | |
| Did you enjoy today's episode? Please head over to http://jamesmartell.wpengine.com/itunes where you can leave a review. It helps other people discover the Affiliate Buzz so they can also benefit from the knowledge shared in these podcasts.<br /> | |
| There's a brand new way to sign up for the Affiliate Buzz. Send a blank email to [email protected] if you'd like to subscribe.<br /> | |
| Resources:<br /><br /> | |
| Jeannine Crooks - https://www.linkedin.com/in/jeanninecrooks<br /><br /> | |
| Affiliate Window US - <a style="color: #0000ff;" href="http://www.affiliatewindow.com/us/" target="_blank">http://www.affiliatewindow.com/us/</a><br /><br /> | |
| 1&1 Internet - <a style="color: #0000ff;" href="https://www.1and1.com/" target="_blank">https://www.1and1.com/</a><br /><br /> | |
| Lonely Planet - <a style="color: #0000ff;" href="http://www.lonelyplanet.com/" target="_blank">http://www.lonelyplanet.com/</a><br /><br /> | |
| Agoda.com - <a style="color: #0000ff;" href="http://www.agoda.com/" target="_blank">http://www.agoda.com/</a><br /><br /> | |
| Ctrip.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:26</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #417 | #ASW16 – Affiliate Summit East 2016</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/affiliate-summit-east-2016/</link> | |
| <pubDate>Fri, 27 May 2016 08:01:29 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14129</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/affiliate-summit-east-2016/#comments</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/affiliate-summit-east-2016/feed/</wfw:commentRss> | |
| <slash:comments>1</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Affiliate Conference]]></category> | |
| <category><![CDATA[Affiliate Summit East 2016]]></category> | |
| <category><![CDATA[podcasting]]></category> | |
| <category><![CDATA[ShareaSale Think Tank]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and Arlene, his co-host and spouse, talk about the speaking tracks covered at Affiliate Summit East 2016 and some things to do while visiting New York City. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/affiliate-summit-east-2016/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/8620455/buzz_417.mp3" length="31430529" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and Arlene, his co-host and spouse, talk about the speaking tracks covered at Affiliate Summit East 2016 and some things to do while visiting ...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and Arlene, his co-host and spouse, talk about the speaking tracks covered at Affiliate Summit East 2016 and some things to do while visiting New York City.<br /> | |
| James and Arlene are conference veterans. In addition to Affiliate Summit, they will attend the Performance Marketing Summit in Chicago in mid-May and the ShareASale Think Tank.<br /> | |
| What to Expect at Affiliate Summit East 2016<br /> | |
| Next James and Arlene walk you through what to expect at Affiliate Summit East 2016 including an overview of the schedule. They also reveal their favorite parts of the conference, including Brian Littleton’s ShareASale Under the Stars Party.<br /> | |
| Arlene points out that Affiliate Summit can be overwhelming. Newbies will want to attend the newcomer sessions - a First Timer Orientation and a Newcomer Program Meetup. The conference teams newbies with veterans to help them get their bearings.<br /> | |
| Who’s Who in the Zoo?<br /> | |
| Along with fabulous keynote speakers, Affiliate Summit East 2016 features a surplus of speakers in two areas of focus - merchants and affiliates. Over the course of Sunday, Monday, and part of Tuesday attendees can choose from multiple speaking tracks at one time.<br /> | |
| During the podcast James reviews some popular speakers which include:<br /> | |
| <br /> | |
| * Brook Schaff, from Schaff-PartnerCentric who talks about Prep Dish and other SaaS, or software-as-a-subscription (or service) vendors for affiliates,<br /> | |
| * John Crestani, CEO at Nutryst with 5 Biggest Mistakes Affiliates Make on Facebook Advertising,<br /> | |
| * Tricia Meyer owner of Sunshine Rewards focusing on Negotiation Tactics for Affiliates with their Affiliate Manager,<br /> | |
| * Bryant Hussey from Atlantic Coastal Brands along with “Coach” Giancarlo Barraza and<br /> | |
| * JJ Alan with Creative Ventures Media, the Millionaire Mastermind, present How to Go from Zero to a Million Dollars in Six Months in the Affiliate Marketing Space.<br /> | |
| <br /> | |
| James expects to present on the topic of Launching a Podcast to Explode your Audience and Authority, which discusses why podcasting is the current highest converting sales and engagement tool, and how to get featured in iTunes without spending a dime on marketing.<br /> | |
| James and Arlene wrap up the episode with some tips for turning your #ASE16 experience into a breakation, a term for book-ending your business with a few days of rest and relaxation. They share things they’ve done in past visits to the Big Apple as well as what they hope to do in 2016.<br /> | |
| Did you enjoy today's episode? Please head over to <a style="color: #0000ff;" href="http://jamesmartell.wpengine.com/itunes" target="_blank" class="broken_link">http://jamesmartell.wpengine.com/itunes </a>where you can leave a review. It helps other people discover the Affiliate Buzz so they can also benefit from the knowledge shared in these podcasts.<br /> | |
| There's a brand new way to sign up for the Affiliate Buzz. Send a blank email to <a style="color: #0000ff;" href="mailto:[email protected]" target="_blank">[email protected]</a> if you'd like to subscribe.<br /> | |
| Resources:<br /><br /> | |
| Affiliate Summit East - <a style="color: #0000ff;" href="http://affiliatesummit.com/events/ase16-main/" target="_blank">http://affiliatesummit.com/events/ase16-main/</a><br /><br /> | |
| ShareASale - <a style="color: #0000ff;" href="http://shareasale.com/" target="_blank">http://shareasale.com/</a><br /><br /> | |
| Brian Littleton - <a href="http://blog.shareasale.com/author/brian/" target="_blank">http://blog.shareasale.com/author/brian/</a><br /><br /> | |
| Scaff-PartnerCentric - <a href="https://www.schaafpc.com/" target="_blank">https://www.schaafpc.com/</a><br /><br /> | |
| Prep Dish - <a style="color: #0000ff;" href="http://prepdish.com/" target="_blank">http://prepdish.com/</a><br /><br /> | |
| John Crestani - <a href="https://johncrestani.com/" target="_blank">https://johncrestani.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:44</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #416 | Attribution Modeling and Affiliate Marketing – Learning to Make it Work for Affiliate Program Managers!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/attribution-modeling/</link> | |
| <pubDate>Thu, 12 May 2016 23:43:55 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14124</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/attribution-modeling/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/attribution-modeling/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[attribution affiliate marketing]]></category> | |
| <category><![CDATA[attribution modeling]]></category> | |
| <category><![CDATA[website traffic]]></category> | |
| <description><p>James and Todd discuss how attribution modeling and other cross channel insights can help more intelligently manage your affiliate program and thus help you discover which affiliates are driving the most traffic. Although aimed at advertisers and merchants, the episode offers information that affects affiliates marketers, too <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/attribution-modeling/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/8494364/buzz_416.mp3" length="32969873" type="audio/mpeg" /> | |
| <itunes:subtitle>James and Todd discuss how attribution modeling and other cross channel insights can help more intelligently manage your affiliate program and thus help you discover which affiliates are driving the most traffic.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell speaks with Todd Crawford, co-founder and vice president of Strategic Initiatives at Impact Radius, where he evangelizes the opportunities presented by a multi-channel approach to the performance model.<br /> | |
| James and Todd discuss how attribution modeling and other cross channel insights can help more intelligently manage your affiliate program and thus help you discover which affiliates are driving the most traffic. Although aimed at advertisers and merchants, the episode offers information that affects affiliates marketers, too.<br /> | |
| What Is Attribution and How Does It Affect My Commission?<br /> | |
| Listeners may remember Todd from Affiliate Buzz #340, where he and James discussed transparency. This was the first time we were introduced to the multi-channel approach to the performance model.<br /> | |
| Todd kicks off the episode by explaining the importance of attribution and revealing the biggest challenge for affiliate merchants.. Attribution is a road map for the path consumers take to make a purchase, which adds clarity to conversion crediting data.<br /> | |
| From an affiliate point of view: we drive traffic to a site; traffic lands on the site; the consumer clicks through to the merchant. Now all kinds of things could get in the way, like retargeting on social media, email, paid advertisements. Attribution gives affiliate managers the big picture.<br /> | |
| Using Attribution to Give Credit Where Credit Is Due<br /> | |
| Todd recommends, as an affiliate manager, looking at revenue being driven over a given period (i.e. a month) versus individual transactions. Sophisticated tracking methods show which clicks hold the most value and allow affiliate managers to adjust commission rates accordingly.<br /> | |
| In this episode you’ll also hear James and Todd discuss:<br /> | |
| <br /> | |
| * Misconceptions with confusing crediting logic and attribution<br /> | |
| * Where attribution modeling comes in and how it uses data to analyze different perspectives<br /> | |
| * Two mistakes affiliate managers make and how that can affect their relationship with affiliate marketers<br /> | |
| <br /> | |
| Todd will speak at Affiliate Management Days on the topic of “How to Make Attribution and Affiliate Management Work” and at Affiliate Summit East in New York about “How to Conduct a Social Media Audit”.<br /> | |
| The episode wraps up with Todd and James discussing Impact Radius and products they offer.<br /> | |
| Did you enjoy today's episode? Please head over to <a style="color: #0000ff;" href="http://jamesmartell.wpengine.com/itunes" target="_blank" class="broken_link">http://jamesmartell.wpengine.com/itunes</a> where you can leave a review. It helps other people discover the Affiliate Buzz so they can also benefit from the knowledge shared in these podcasts.<br /> | |
| There's a brand new way to sign up for the Affiliate Buzz. Send a blank email to <a style="color: #0000ff;" href="mailto:[email protected]" target="_blank">[email protected]</a> if you'd like to subscribe.<br /> | |
| Resources:<br /><br /> | |
| Impact Radius - <a style="color: #0000ff;" href="http://www.impactradius.com/" target="_blank">http://www.impactradius.com/</a><br /><br /> | |
| Affiliate Buzz #340 - <a style="color: #0000ff;" href="http://jamesmartell.wpengine.com/ab340" target="_blank" class="broken_link">http://jamesmartell.wpengine.com/ab340</a><br /><br /> | |
| Affiliate Management Days - <a style="color: #0000ff;" href="http://www.affiliatemanagementdays.com/" target="_blank">http://www.affiliatemanagementdays.com/</a><br /><br /> | |
| Affiliate Summit East - <a style="color: #0000ff;" href="http://affiliatesummit.com/events/ase16-main/" target="_blank">http://affiliatesummit.com/events/ase16-main/</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>34:21</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #414 | Increase Conversions and Sales with Inexpensive Quick and Easy to Create Marketing Videos</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/create-marketing-videos/</link> | |
| <pubDate>Wed, 27 Apr 2016 22:07:58 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14118</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/create-marketing-videos/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/create-marketing-videos/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Affiliate video marketing]]></category> | |
| <category><![CDATA[increase conversion]]></category> | |
| <category><![CDATA[increase sales]]></category> | |
| <category><![CDATA[increase traffic]]></category> | |
| <category><![CDATA[marketing videos]]></category> | |
| <category><![CDATA[video marketing]]></category> | |
| <description><p>In this podcast, James and Arlene Martell share how to create marketing videos that are easy to make, inexpensive and can help increase conversions and sales. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/create-marketing-videos/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/8364662/buzz_414.mp3" length="31610670" type="audio/mpeg" /> | |
| <itunes:subtitle>In this podcast, James and Arlene Martell share how to create marketing videos that are easy to make, inexpensive and can help increase conversions and sales. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this podcast, James and Arlene Martell share how to create marketing videos that are easy to make, inexpensive and can help increase conversions and sales.<br /> | |
| Affiliate video marketing is a type of commission-based marketing managed by affiliates. These affiliates create videos to endorse products and services for a specific business. The business rewards the affiliates for each visitor or customer gained through these marketing efforts.<br /> | |
| Videos can be a great way to experience a much higher increase of traffic to your website. This in turn, will lead to more customers and as a result, more revenue for your company.<br /> | |
| An Easy Way to Share Affiliate Links<br /> | |
| James kicks off the episode by sharing a text he received just before the show. The text requested details about setting up an email marketing campaign. As James sent the person a link to AWeber, it made him think just how easy it is to make money with affiliate programs.<br /> | |
| Then James harkens back to last week’s topic, recurring commissions with a mention of AWeber. AWeber is an email management program which pays 30% recurring commission to affiliates. James and Arlene have been involved with the affiliate program for a while now.<br /> | |
| James explains how he uses Page Links To, a WordPress app, to create links such as the one to AWeber through his website. After you download this app into the back end of your dashboard, use these instructions to create links.<br /> | |
| <br /> | |
| * Log into WordPress.<br /> | |
| * Click “add new post”. (For this example James uses AWeber.)<br /> | |
| * Type “AWeber” into the headline field.<br /> | |
| * Scroll down the page until you find the Page Links To field.<br /> | |
| * Drop your affiliate ID in the Page Links To field.<br /> | |
| * Click Publish.<br /> | |
| <br /> | |
| James summarizes the next time you want to refer someone to the merchant, you can give them your website with a forward slash and the name of the merchant. James and Arlene link to AWeber with their affiliate information using the address: http://www.jamesmartell/aweber.<br /> | |
| Then James goes on to outline how they’ve done a similar process for Bluehost, which pays $90 per sale. They offer two ways to link up via their affiliate information: <a style="color: #0000ff;" href="http://www.jamesmartell.com/Bluehost" target="_blank">http://wwww.jamesmartell.com/Bluehost</a> and <a style="color: #0000ff;" href="http://www.bluehost360.com" target="_blank" class="broken_link">http://www.bluehost360.com</a>, both of which forward through to the Bluehost site.<br /> | |
| A New Interview on the Shoulders of Titans<br /> | |
| Next Arlene provides an update on Shoulders of Titans, a podcast she talked about in the previous episode.<br /> | |
| The most recent episode of that podcast, number 32 titled 100,000,000 Views and Counting - YouTube Superstar Aaron Marino Shares The Secrets To His Success, is completely relevant to today’s Buzz topic, which is video marketing.<br /> | |
| Aaron Marino receives over 9 million monthly views on his “Alpha M” YouTube channel, which he uses as the primary platform for his men’s lifestyle blog. You’ll find the links in the references below, but the quickest way to locate it is via the interview at <a style="color: #0000ff;" href="http://www.shouldersoftitans.com/aaron-marino/" target="_blank">www.shouldersoftitans.com</a>.<br /> | |
| 7 Steps to Creating a Video to Increase Conversions<br /> | |
| James and Arlene return from a short break with an anecdote about ziplining. Despite her dislike of heights, Arlene allowed her daughter to talk her into riding the second-highest Canadian zipline not once but twice.<br /> | |
| Then they dig into the meat of the podcast - increasing conversions with video marketing. In this case the videos are quick and easy to make. James started using them after taking Ryan Deiss’ video marketing course.<br /> | |
| James encourages using video marketing because videos are very easy to produce and you don’t have to be personally on the screen.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:56</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #413 | How Bloggers, Podcasters and Content Marketers Earn 15-35% Lifetime Recurring Commissions</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/lifetime-recurring-commissions/</link> | |
| <pubDate>Fri, 15 Apr 2016 23:45:45 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14113</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/lifetime-recurring-commissions/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/lifetime-recurring-commissions/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[lifetime recurring commissions]]></category> | |
| <category><![CDATA[passive income]]></category> | |
| <category><![CDATA[recurring income]]></category> | |
| <category><![CDATA[revenue stream]]></category> | |
| <description><p>In this edition of the Affiliate Buzz podcast, James and Arlene Martell explain how it’s possible to develop a passive income stream that could earn you 15-35% lifetime recurring commissions for the rest of your life. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/lifetime-recurring-commissions/">→</a></p></description> | |
| <enclosure url="https://api.spreaker.com/download/episode/8271879/buzz_413.mp3" length="31523384" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz podcast, James and Arlene Martell explain how it’s possible to develop a passive income stream that could earn you 15-35% lifetime recurring commissions for the rest of your life. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz podcast, James and Arlene Martell explain how it’s possible to develop a passive income stream that could earn you 15-35% lifetime recurring commissions for the rest of your life.<br /> | |
| Recurring commissions are when an affiliate earns a commission for the initial sale, and then additional commissions for each new billing. The recurring commission could stop after a certain amount of time or go on for the lifetime of the referral’s interaction with the program.<br /> | |
| Bloggers, podcasters, and content marketers use affiliate programs offering recurring commissions to get paid repeatedly for one-time referrals. Wouldn’t you like to do the same? Don’t you deserve to get paid what you’re worth?<br /> | |
| Standing on the Shoulders of Titans<br /> | |
| The episode kicks off with a discussion of one of Arlene’s favorite podcasts, <a style="color: #0000ff;" href="http://www.shouldersoftitans.com/" target="_blank">Shoulders of Titans</a> where host Dan Lok interviews some of the most successful entrepreneurs of our time. The entrepreneurs include people such as:<br /> | |
| <br /> | |
| * Dr. Gene Landram, founder of Chuck E. Cheese<br /> | |
| * Sylvie Silver, a professional female wrestler<br /> | |
| * Jairek Robbins, son of Tony Robbins<br /> | |
| * and a lot of other high-end people who are in the business of wealth.<br /> | |
| <br /> | |
| You can find the websites for the aforementioned entrepreneurs in the list of resources at the end of bottom of this page.<br /> | |
| Arlene says there’s something different in every episode. Dan starts at the beginning, asking them how they got started in their business, and then segues into the raw information.<br /> | |
| Then Arlene points out that in addition to getting his guests’ thoughts on various concepts, Dan also touches on motivational topics as well. James enjoys how in these interviews Dan isn’t scared to ask the questions everyone else thinks.<br /> | |
| Each week Arlene works closely with Dan, who records the interview and sends her the MP3. Then she outlines it for her Virtual Producer who edits the show and adds additional audio details. The result is a beautifully produced MP3 which is also transcribed and available on the website.<br /> | |
| James adds that the interviews not only talk about the people being interviewed, but also about things in life itself. Visit http://www.shouldersoftitans.com to hear recent podcasts and subscribe so you’re sure to be notified about future ones.<br /> | |
| Programs that Pay 15 - 35% Recurring Commissions<br /> | |
| After a short break, James and Arlene return to discuss some of the more lucrative programs offering recurring commissions. Arlene has thoroughly researched this information and put together a list which includes programs such as:<br /> | |
| <br /> | |
| * AWeber pays 30% recurring commission for referrals to its email management program.<br /> | |
| * OnSpot Social, an iPad app for email collection & on-location marketing, pays 20% recurring commission for the life of the customer.<br /> | |
| * Hootsuite is a social media dashboard which offers 15% recurring commission over a 12-month period.<br /> | |
| * TAPNET offers 25% recurring commission for referrals to its online backup service.<br /> | |
| * SocialOomph is a social media toolset which pays a 40% recurring commission.<br /> | |
| <br /> | |
| If you’d like to get the entire list of programs offering 15 - 35% recurring commission, then head over to the Podcasting Mastery website: (<a style="color: #0000ff;" href="http://www.podcastingmastery.com/" target="_blank">http://www.podcastingmastery.com/</a>)<br /> | |
| James recognizes that affiliates cover various genres. He suggests doing a Google search for programs with recurring commissions for the topics you cover if the ones above don’t fit with yours. It’s worth it to get recurring checks in the mail versus a one-time payout.<br /> | |
| FREE Podcasting Webinar and Report<br /> | |
| Finally James wraps things up with an invitation to join his twice-weekly webinar: How to Architect a Podcast that Gives You an ...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:50</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #412 | James Martell Discusses with Arlene their 2016 PreBuilt Site Package for Affiliate Marketers</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-make-an-extra-500-a-month/</link> | |
| <pubDate>Mon, 11 Apr 2016 22:37:14 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14104</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-make-an-extra-500-a-month/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-make-an-extra-500-a-month/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[earn extra income]]></category> | |
| <category><![CDATA[extra $500 a month]]></category> | |
| <category><![CDATA[make money online]]></category> | |
| <category><![CDATA[prebuilt website]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and co-host Arlene explain how you can make an extra $500 a month or $1000 a Month with their 2016 PreBuilt Sites Package. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-make-an-extra-500-a-month/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/8237709/buzz_412.mp3" length="31782518" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and co-host Arlene explain how you can make an extra $500 a month or $1000 a Month with their 2016 PreBuilt Sites Package. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and co-host Arlene explain how you can make an extra $500 a month or $1000 a Month with their 2016 PreBuilt Sites Package.<br /> | |
| Have you struggled to get your first affiliate sale to take off? Maybe you’re not happy with the results. This episode teaches the benefits of using a prebuilt site, which may be right for you.<br /> | |
| James and Arlene open the episode sharing an experience where a family member sent them a memory from their early days in the affiliate marketing industry.<br /> | |
| Then James and Arlene segue into a review of the events leading to where they are today.<br /> | |
| The History of How it All Began<br /> | |
| During 2001, James and Arlene worked in an office outside their home. They offered trainings twice a week on how to make money with affiliate programs, which James reminds is a great way to earn passive income.<br /> | |
| James explains when the trainings began taking him away from his own business, he and Arlene decided that wasn’t the direction where they wanted to go. This led to James writing the eBook titled Affiliate Marketers Handbook, now known as the Affiliate Marketers BootCamp.<br /> | |
| Arlene says with so many people looking online for ways to make a little extra money, the book really took off. James confirms that although the goal of the book was to help others make $500 to $1000 per month, some of their students made several tens of thousands of dollars.<br /> | |
| 4 Steps to Faster Results with Prebuilt Sites<br /> | |
| Next James and Arlene turn to the topic of the benefits of using prebuilt sites. During the podcast, some of the advantages they mention include:<br /> | |
| <br /> | |
| * Using a prebuilt site can help you save a ton of time.<br /> | |
| * Outsourcing the building helps you save time by getting your site up faster.<br /> | |
| * The faster your site is up, the faster you can promote your affiliate offers.<br /> | |
| * The quicker you can promote your affiliate offers, the quicker your site generates revenue.<br /> | |
| <br /> | |
| Finally James adds that when building your site, work with someone who’s been in the industry for a while. They’ll know how to discern to find proven offers which are high in demand.<br /> | |
| What Do You Do When You Reach Your Goals?<br /> | |
| From there it won’t take long to earn $500 to $1000 per month with prebuilt sites. The offers James and Arlene have for the prebuilt sites for 2016 average $100 commission per referred sale.<br /> | |
| James then brings the conversation back to the goal of making $500 per month. You don’t have to start there, but he’s found it’s a good average starting goal.<br /> | |
| The strategy James uses is: first you set your goal. When you reach it, set your next goal, which should be slightly higher. Repeat as necessary.<br /> | |
| For example, using the prebuilt sites for 2016 with a goal of earning $500 per month means getting 1.25 sales (that offer $100 commission per referred sale) per week. Once you meet that goal, double your sales to 2.5 per week and you should earn $1000 per month.<br /> | |
| Local Is Where It’s At in Affiliate Marketing<br /> | |
| Then James points out that their current prebuilt sites focus on local because that’s where the market is in a lot of cases. Google and others are focused locally as well.<br /> | |
| In the early days, James explains, it was fairly easy to rank highly in Google nationally or even internationally. Today that’s almost impossible. James doesn’t recommend trying to rank for that wide an audience and advises that it’s not necessary when you’re first starting out.<br /> | |
| Focusing on the local market is key because so many of them need the services offered by prebuilt site packages. An example James shares is Sawbucks Pub in Surrey, British Columbia, which has tripled its business after applying a few principles from within the affiliate space.<br /> | |
| After a short break, James and Arlene return to discuss the following headline from Inc.com: It's 2016,]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>33:06</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #411 | Award Winning Affiliate Manager, Angel Djambazov, Shares the Behind the Scenes Secrets for Identifying and Nuturing Successful Affiliates</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/role-of-affiliate-manager/</link> | |
| <pubDate>Thu, 03 Mar 2016 23:25:25 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14092</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/role-of-affiliate-manager/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/role-of-affiliate-manager/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate business]]></category> | |
| <category><![CDATA[affiliate manager]]></category> | |
| <category><![CDATA[affiliate programs]]></category> | |
| <category><![CDATA[recruiting affiliates]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell talks with award winning affiliate manager Angel Djambazov, who shares his role of affiliate manager and talks about behind the scenes secrets for identifying and nurturing successful affiliates. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/role-of-affiliate-manager/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/7920060/buzz_411.mp3" length="30278283" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell talks with award winning affiliate manager Angel Djambazov, who shares his role of affiliate manager and talks about behind the scenes secrets...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell talks with award winning affiliate manager Angel Djambazov, who shares his role of affiliate manager and talks about behind the scenes secrets for identifying and nurturing successful affiliates.<br /> | |
| Angel recently attended Affiliate Summit West, which took place back-to-back with the Consumer Electronics Show, and concedes with what James said in Affiliate Buzz #410 about Affiliate Summit being one of the best events for anyone in the affiliate marketing industry.<br /> | |
| Introducing Angel Djambazov<br /> | |
| James kicks off the episode by introducing his guest, Angel Djambazov, and sharing a bit about his background. Angel discovered the internet back when America Online (AOL) was sending out CD’s for people with dial-up modems.<br /> | |
| A journalist in a shrinking industry, Angel knew it was time to switch careers when one of the papers he wrote for was about to fold. He switched professions and landed the position of Affiliate Manager of Online Shoes, which led to his first Affiliate Manager of the Year Award.<br /> | |
| From there he ran his own agency for almost a decade, and then teamed up with Karen and Joel Garcia of GTO Management to form Lab6 Media in January, 2016. This merger, which Angel calls “a natural fit”, was the result of working and competing in the same industry and talking shop over the same types of foods.<br /> | |
| The Role of Affiliate Manager: Behind the Scenes of an Award-Winning Agency<br /> | |
| Next James and Angel discuss Lab6 Media’s process for finding and qualifying affiliates. Angel first looks at a potential client’s vertical by asking for access to their analytics. Lab6 Media wants clients want clients who are passionate about their vertical because these are the clients who attract passionate audiences.<br /> | |
| Angel goes on to explain that the days of making a lot of money from coupon sites are on a downward spiral. Today’s affiliates have to focus almost solely on retail and e-commerce. He uses the upcoming film Captain America Civil War to demonstrate the need for having passion and knowledge about your content.<br /> | |
| Then Angel explains how Lab6 Media attends Affiliate Summit to look for brokering large deals with powerhouse affiliates who are solely focused on affiliate marketing but want something extra. The trio from Lab6 Media also attend several blogging and social media conferences.<br /> | |
| For example, Lab6 Media spoke recently at the Type A Mom conference, a conference that has teamed up with Affiliate Summit which brought a lot of self-identified Type A parents who were content creators and interested in producing content for the right advertiser.<br /> | |
| Angel explains that Lab6 attends these types of shows because of the content creators who attend these shows to get inspired for new ways to produce content.<br /> | |
| The More Things Change....<br /> | |
| James adds that despite all the changes to the industry over the years, one thing that hasn’t changed is the need for affiliates to have great content. Angel points out that the type of content needed depends on the audience.<br /> | |
| Then Angel mentions another change - people have gotten smarter. You don’t need to be a celebrity with 100,000 followers to be noticed. You need to be someone who can get people excited about what excites you, and then follow through on the recommendation you give them.<br /> | |
| If you can get people excited about something you’re passionate about, then you’re the type of affiliate Lab6 wants to get to know. Getting people excited about what you’re passionate about isn’t limited to your blog, but also applies to:<br /> | |
| <br /> | |
| * your videos<br /> | |
| * podcasts<br /> | |
| * Periscope<br /> | |
| * and more<br /> | |
| <br /> | |
| The one thing Angel says he hasn’t seen enough of is media kits, a type of public relations tool used to promote a company or brand. Despite being around forever, media kits are vastly underused and can be as simple as a on...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:32</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #410 | ShareASale Think Tank 2016, Affiliate Summit East 2016, Breakations and the US Presidential Election</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/affiliate-marketing-conferences-2016/</link> | |
| <pubDate>Fri, 26 Feb 2016 08:18:22 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14086</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/affiliate-marketing-conferences-2016/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/affiliate-marketing-conferences-2016/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing conferences]]></category> | |
| <category><![CDATA[affiliate summit]]></category> | |
| <category><![CDATA[ShareaSale Think Tank]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell reviews two upcoming conventions - ShareASale Think Tank 2016 and Affiliate Summit East 2016. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/affiliate-marketing-conferences-2016/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/7873264/buzz_410.mp3" length="30975021" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell reviews two upcoming conventions - ShareASale Think Tank 2016 and Affiliate Summit East 2016. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell reviews two upcoming affiliate marketing conferences - ShareASale Think Tank 2016 and Affiliate Summit East 2016.<br /> | |
| As mentioned in the previous episode, Affiliate Buzz #409, James and his guest, Asif Malik described affiliate conferences as a small, fun communities that can help you bring in great profits in the affiliate industry while making close friends who feel like family.<br /> | |
| The episode kicks off with James introducing the week’s topics: conferences including ShareASale Think Tank and Affiliate Summit East, breakations, and U.S. politics, namely his fascination with Republican candidate Donald Trump.<br /> | |
| ShareASale Think Tank 2016<br /> | |
| ShareASale Think Tank 2016 is a 2-day conference that runs May 15-17 at the beautiful Intercontinental Chicago Magnificent Mile. This will be the 10th year for the conference, and James and Arlene have attended annually since the first year.<br /> | |
| James points out that one of the best things about ShareASale Think Tank is the price; for affiliates the cost to attend the event which includes a 2-night hotel stay, three meals per day during the course of the event, and passes to the event is $100. The only extra expense you have is travel, like airfare.<br /> | |
| ShareASale Think Tank differs from other conferences in the way that you cannot just register, pay you fee, and attend. Brian Littleton, founder and president of ShareASale, picks a cross section of those who apply to attend for a mix of guests ranging from brand new affiliates to seasoned industry veterans.<br /> | |
| James explains that Think Tank 2016 expects to have around 100 bloggers and 40 or so merchants and agencies. Unlike Affiliate Summit, Think Tank is a more intimate event with great training sessions, networking opportunities, and some type of surprise compliments of Brian.<br /> | |
| Bookending Think Tank with a Breakation<br /> | |
| As James explains a bit later in the podcast, a breakation is a term he and Arlene coined to describe the few days scheduled around a time where you work really hard. The benefit of a breakation around a conference is that you can write off everything associated with the conference.<br /> | |
| If you haven’t been to Chicago before, James recommends book-ending a trip to Think Tank with a breakation. During your extra day or two before or after the event, you might take in:<br /> | |
| <br /> | |
| * the Willis Tower (formerly called the Sears Tower)<br /> | |
| * Navy Pier<br /> | |
| * a dinner cruise on the Spirit of Chicago<br /> | |
| * a Chicago Cubs game at Wrigley Field<br /> | |
| <br /> | |
| James describes Chicago as a friendly, clean city. He and Arlene look forward to making their sixth trip there for this event.<br /> | |
| Affiliate Summit East 2016<br /> | |
| After a short break, James harkens back to 2004 when he and Arlene attended their first Affiliate Summit, which took place on a Carnival Cruise ship from New York City, U.S.A. to Halifax, Canada.<br /> | |
| Before boarding the cruise ship, James and Arlene attended a ShareASale event in a pub in SoHo where they met Vinny O’Hare for the first time. This event hosted approximately two dozen guests, so you can see how Think Tank has grown in the past twelve years.<br /> | |
| Affiliate Summit East takes place July 31-August 2 at the New York Marriott Marquis in New York City. This massive event expects to host about 5,000 guests for training sessions and networking opportunities.<br /> | |
| James reminds that if you go, be sure to stop by the ShareASale booth where they often hand out free passes to their ShareASale Under the Stars party. You can try to buy passes the ShareASale website but the party sells out in record time.<br /> | |
| As with ThinkTank 2016, James recommends book-ending your trip to Affiliate Summit East with a few extra days before or after the conference as well. New York City is so breathtaking, you’ll find no end of sights and activities to enjoy including:<br /> | |
| <br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:16</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #409 | Why Data Feeds Are an Affiliate Marketer’s Secret Weapon with Asif Malik, CEO at GoldenCAN</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/data-feeds-are-an-affiliate-marketers-secret-weapon/</link> | |
| <pubDate>Wed, 17 Feb 2016 05:49:19 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14070</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/data-feeds-are-an-affiliate-marketers-secret-weapon/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/data-feeds-are-an-affiliate-marketers-secret-weapon/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[data feeds]]></category> | |
| <category><![CDATA[product feed]]></category> | |
| <category><![CDATA[ShareaSale Think Tank]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell speaks with Asif Malik, the creator of GoldenCAN. GoldenCAN Datafeed Integration is a tool which adds millions of products to websites using only one line of code. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/data-feeds-are-an-affiliate-marketers-secret-weapon/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/7805631/buzz_409.mp3" length="33435909" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell speaks with Asif Malik, the creator of GoldenCAN. GoldenCAN Datafeed Integration is a tool which adds millions of products to websites using o...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell speaks with Asif Malik, the creator of GoldenCAN. GoldenCAN Datafeed Integration is a tool which adds millions of products to websites using only one line of code.<br /> | |
| James kicks off the episode with an introduction to this episode’s guest, Asif Malik. James explains GoldenCAN is not only the secret weapon of affiliates, but also for bloggers, podcasters, entrepreneurs, and any type of content marketers.<br /> | |
| Asif Malik is a well-known name in the industry with a Bachelor of Science degree in Double Math and Physics from Punjab University Pakistan. He also sits on the Amazon Web Services Developer Advisory Council and the Google Affiliate Network Publisher Advisory Board.<br /> | |
| Upcoming Affiliate Conferences<br /> | |
| Before digging into the topic of data feeds, James and Asif review why they enjoy attending industry conferences, including diverse classes and sessions and opportunities to meet other affiliates in person. Asif says meeting face-to-face changes how you do business with people.<br /> | |
| Two of these conferences include Affiliate Summit and ShareASale Think Tank, which have provided lasting memories for both James and Asif. One memory they share is a golf outing which provided a few hilarious moments that wound up in a video (linked in the resources below).<br /> | |
| Then James and Asif segue into things that make the ShareASale Think Tank a first-class experience. Registration for ShareASale Think Tank 2016, which takes place in Chicago, Illinois, is open now open.<br /> | |
| For affiliates, the fee is a reasonable $100, which covers the hotel stay, food, and access to the conference. The only thing not covered are travel expenses for getting to the conference.<br /> | |
| The Results of Asif’s Early Marketing Efforts<br /> | |
| Next James harkens back to October 1999, a time when Asif was trying to solve some early problems which triggered his idea to come up with a data feed program. Asif’s first marketing effort involved using the Amazon affiliate program to link books on his website.<br /> | |
| Asif explains this process was quite tedious. He knew there had to be a better way and, as a result, he was one of the first people to ask CJ Affiliate (then called Commission Junction) for their data feed.<br /> | |
| A data feed is a type of spreadsheet with products you might feature on your website along with various attributes that define these products, such as their URL, name and ID, image, and so forth. You can then save the data feed as any number of file types, including text or Excel.<br /> | |
| Then James and Asif discuss some of the benefits of using a data feed versus a wide range of merchant websites. Asif points out that a single data feed can hold all of the information pertaining to millions of products.<br /> | |
| How Asif Simplified Data Feeds for Affiliates<br /> | |
| After a short break, James and Asif return to discuss how data feed integration software works. The nightmare of trying to create static web pages from data feeds combined with constantly changing information within the feed led Asif to create tools to make data feeds more user-friendly.<br /> | |
| This tool was GoldenCAN, which enables affiliates to display multiple products from merchant on their website with a single line of code. The tool also removes the administrative nightmare of keeping up with frequently changing information, like price and availability.<br /> | |
| Signing up begins with clicking the “Get Your FREE Account” link (<a href="https://www.goldencan.com/newuser.aspx" target="_blank">https://www.goldencan.com/newuser.aspx</a>) in the left-hand column on GoldenCAN’s homepage. Asif walks through the process and explains:<br /> | |
| <br /> | |
| * There is no setup fee. (It’s free!)<br /> | |
| * You do not need a credit card.<br /> | |
| * It is easy to install and use.<br /> | |
| * You can try sample HTML.<br /> | |
| * Create multiple stores on different websites.<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>34:50</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #408 | LeadPages – The Secret to Creating High Converting Landing Pages</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/creating-high-converting-landing-pages/</link> | |
| <pubDate>Tue, 09 Feb 2016 16:42:57 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14076</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/creating-high-converting-landing-pages/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/creating-high-converting-landing-pages/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[landing pages]]></category> | |
| <category><![CDATA[leadpages]]></category> | |
| <category><![CDATA[opt-in offers]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell reviews LeadPages, their secret for creating, editing, and deploying high converting landing pages without touching a single line of code. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/creating-high-converting-landing-pages/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/7748531/buzz_408.mp3" length="30343067" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell reviews LeadPages, their secret for creating, editing, and deploying high converting landing pages without touching a single line of code. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell reviews LeadPages, their secret for creating, editing, and deploying high converting landing pages without touching a single line of code.<br /> | |
| James kicks off the episode by introducing listeners to LeadPages, a landing pages creation tool. He explains the multiple steps and work required in years past to get to the point of publishing a landing page.<br /> | |
| James goes on to describe LeadPages as a game changer. Their platform offers more ways to engage potential customers than anyone in the industry, and it’s the only one that enables sign-ups via landing pages, websites, social media, email, and text messaging.<br /> | |
| Upwork and Basecamp Updates<br /> | |
| Then James reflects back to Affiliate Buzz #406. In that episode he and Arlene shared their views on Upwork, the platform where they find their contractors, and Basecamp, a web-based project-management tool they use to organize their work.<br /> | |
| Matt Frary from SmarterChaos, the guest of Affiliate Buzz #407, says it completely changed his business. Basecamp helps him stay organized while working with several people on multiple projects at once.<br /> | |
| Next James details recent changes to Basecamp. Their latest version, Basecamp 3, has an improved look and feel with the same great features. Sign up now and your first Basecamp is completely free.<br /> | |
| James details that pricing is $29 a month, and when he signed up he enjoyed a 60-day free trial with no credit card required. Quoting the site, he shares, “Just last week, 11,226 companies got started with Basecamp 3!”<br /> | |
| LeadPages Helps Create Better Landing Pages<br /> | |
| Then James returns to the topic of LeadPages, which he puts on par with Basecamp for usability and necessity. LeadPages can help create a great landing page, which is key to building on op-ins, gaining more subscribers and followers, and selling more product.<br /> | |
| James explains that a wide range of landing page types are free with a LeadPages subscription, which costs $50 per month when paying annually. This includes landing pages for:<br /> | |
| <br /> | |
| * events<br /> | |
| * book and video sales<br /> | |
| * coupons<br /> | |
| * crowdfunding<br /> | |
| * contests and promotions<br /> | |
| * webinar registration thank you<br /> | |
| * testimonials<br /> | |
| * tiered pricing with benefits of each tier<br /> | |
| * blog resources<br /> | |
| * eCommerce products and catalogs<br /> | |
| * social shared thank you<br /> | |
| * Facebook advertising<br /> | |
| * podcasts<br /> | |
| * opt-in page as a clever 404 page<br /> | |
| * and so many more<br /> | |
| <br /> | |
| James points out that any website owner should have a great 404 page because they get landed on quite often. A 404 page is the page you see on a website that no longer exists or perhaps was never there, such as when typing in a wrong website address.<br /> | |
| LeadPages in Action<br /> | |
| After a short break, James goes through the eight landing pages he has open during the podcast, which convert at rates ranging from 5% to 10%. One of his pages, <a style="color: #0000ff;" href="http://www.podcastingmastery.com/recurring" target="_blank">http://www.podcastingmastery.com/recurring</a>, which points to affiliate programs offering recurring commissions, is coverting at 21%.<br /> | |
| Next James walks through setting up a landing page on Leadpages. The steps are:<br /> | |
| <br /> | |
| * Select a template<br /> | |
| * Use the WYSIWYG editor to open the full page<br /> | |
| * Replace the sample content with your information<br /> | |
| * Integrate with your email service provider, like AWeber or MailChimp<br /> | |
| * Set up conversion goals<br /> | |
| * Embed in your WordPress site or get the link to link directly from your site<br /> | |
| <br /> | |
| James says if you’ve ever struggled to get opt-ins or pop-ups working on your website, then LeadPages will solve all that because it’s both elegant and easy to use.<br /> | |
| Additional Services<br /> | |
| After a short break, James returns to inform about additional services, which include:<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:36</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #407 | Is Performance Marketing the New Affiliate Marketing?</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/performance-marketing/</link> | |
| <pubDate>Thu, 14 Jan 2016 00:33:02 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14059</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/performance-marketing/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/performance-marketing/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[business success]]></category> | |
| <category><![CDATA[paid marketing]]></category> | |
| <category><![CDATA[performance marketing]]></category> | |
| <category><![CDATA[retargeting]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell welcomes guest Matt Frary, CEO of SmarterChaos, an internet marketing and sales agency based in Castle Rock, Colorado. In this episode they discuss building profitable companies and performance marketing. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/performance-marketing/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/7649991/buzz407.mp3" length="53256425" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell welcomes guest Matt Frary, CEO of SmarterChaos, an internet marketing and sales agency based in Castle Rock, Colorado.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell welcomes guest Matt Frary, CEO of SmarterChaos, an internet marketing and sales agency based in Castle Rock, Colorado. In this episode they discuss building profitable companies and performance marketing.<br /> | |
| Before the episode kicks off, James invites listeners to join him over at Podcasting Mastery for a free webinar, How to Architect a Podcast that Gives You an Unfair Advantage. You can sign up by heading over to <a style="color: #0000ff;" href="http://www.podcastingmastery.com" target="_blank">http://www.podcastingmastery.com</a> and clicking on the free training link in the upper menu.<br /> | |
| Next James introduces today’s guest, Matt Frary, an internet marketer responsible for taking several businesses to extremely high levels of success. Matt shares a bit about himself and his background, including getting his MBA and the “a-ha moment” that led him to affiliate marketing. After finding success in his first job, Matt left that company and started back at zero again.<br /> | |
| The Birth of SmarterChaos<br /> | |
| When starting over, Matt looked at where he could add value to the affiliate marketing industry. Using what he learned in the book, The E Myth, he sketched out a plan that looked rather chaotic. Out of that was born a plan to build repeatable systems and strategies to benefit clients. It was the SmarterChaos of today.<br /> | |
| From those humble beginnings they’ve worked with companies like Nationwide and Dollar Shave Club. SmarterChaos has also built other companies including:<br /> | |
| <br /> | |
| * SmarterCreatives, a design firm aiding in things like website design and branding<br /> | |
| * She Is Media, a blogger network connecting blogs with relevant brands<br /> | |
| * Pollen-8.com, a platform where advertisers can get reviews of their products<br /> | |
| <br /> | |
| Business Owners and Self-Promotion<br /> | |
| Then James then directs the conversation back a visit he had to Matt’s SmarterChaos office. Matt explains how James watched SmarterChaos close a deal with Meredith Magazines, a company with brands like Martha Stewart Living, Family Circle, and Better Homes & Gardens. Matt goes on to share when closing a deal like that, confidence is everything whether you’re building a product or performing a service.<br /> | |
| James and Matt attribute this mindset of company founders being their own advocates Trump’s popularity. Matt calls the U.S. Presidential candidate “a master of self-promotion” who is able to back it up. James agrees; he loves Trump’s confidence and experience.<br /> | |
| Matt continues, explaining business owners who feel this way about their companies are in the best position because, “You’re not selling. You’re not telling. You’re guiding and showing and solving. And if I really feel I can solve your problem, I’m excited about that. I want to solve your problem.”<br /> | |
| Next James segues into two services Matt put together, Survey Scout and Survey Club. After acquiring the two companies, Matt turned them into products with a back end and a list. He offered similar products like free webinars, and then ran it through ClickBank. Paying affiliates and partners really well, Matt advises, creates affiliates and partners that sell the product for you.<br /> | |
| Is Performance Marketing the New Affiliate Marketing?<br /> | |
| After a short break, Matt defines performance marketing as an evolution of both affiliate and paid marketing. Using paid marketing techniques in conjunction with your affiliate channel boosts your brand. Performance marketing is the next evolution or trend of affiliate marketing. Matt says it’s what advertisers, product owners, and merchants should be watching.<br /> | |
| James looks back to their initial beginnings and points out the landscape has changed dramatically in the time since. A lot of the services Matt mentioned, like retargeting, didn’t exist in the early days of affiliate marketing.<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>55:28</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #406 | Upwork and Basecamp and Is Podcasting the New Blogging?</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/is-podcasting-the-new-blogging/</link> | |
| <pubDate>Thu, 31 Dec 2015 00:19:56 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14051</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/is-podcasting-the-new-blogging/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/is-podcasting-the-new-blogging/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[blogging]]></category> | |
| <category><![CDATA[itunes]]></category> | |
| <category><![CDATA[podcasting course]]></category> | |
| <category><![CDATA[podcasting tips]]></category> | |
| <category><![CDATA[start a podcast]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and co-host Arlene discuss the challenges of using Upwork, getting organized with Basecamp, trains, and if podcasting is the new blogging. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/is-podcasting-the-new-blogging/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/7649900/buzz406.mp3" length="31236664" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and co-host Arlene discuss the challenges of using Upwork, getting organized with Basecamp, trains, and if podcasting is the new blogging. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and co-host Arlene discuss the challenges of using Upwork, getting organized with Basecamp, trains, and if podcasting is the new blogging.<br /> | |
| The episode kicks off with James and Arlene revisiting Upwork. Formerly Elance-oDesk, Upwork is the world's largest online platform where businesses and freelance professionals work together.<br /> | |
| Using Basecamp to Upgrade your Upwork Experience<br /> | |
| Despite some initial bumps, Arlene has found an easier way to navigate the platform. She says the messages bug her less and she likes the ease of adding new projects with existing writers. Although Upwork says it’s for the contractor’s protection, however she wishes it allowed funding multiple milestones at once.<br /> | |
| James has noticed a number of upgrades, including some reminiscent of Elance. He wishes Upwork would use Elance’s method of attaching messages to their appropriate projects. He finds the current system of searching through messages frustrating.<br /> | |
| Then James and Arlene segue into a discussion about Basecamp. As soon as they hire someone on Upwork, James and Arlene invite the freelancer to Basecamp. The only time Arlene goes back into Upwork is to release funds for the milestones and leave feedback.<br /> | |
| James interviewed Matt Frary from SmarterChaos in Affiliate Buzz #407. During the episode, Matt credited Basecamp for giving him the organization tools to keep up with not one but five different businesses.<br /> | |
| Although James and Arlene first used Basecamp to work around Upwork frustrations, combining the two platforms has upgraded the way they do business. James adds that now is the perfect time to sign up for Basecamp because your first project is free.<br /> | |
| Riding the Rails Across the USA<br /> | |
| Then Arlene turns the conversation trains with mention of a story that popped up in her newsfeed about taking a train across the U.S.A. for $213. She and their oldest son Adam, a train fanatic, decided to plan a train trip that would include the Mount Hood Railroad.<br /> | |
| James points out that rail travel is a great way to take a breakation. He may work on the train from Vancouver to Portland, but anticipates relaxing during the the Mount Hood Railroad excursion.<br /> | |
| Is Podcasting the New Blogging?<br /> | |
| After a short break, James and Arlene return to discuss podcasting. James harkens back to his early days in the affiliate industry with the Affiliate Marketer’s Handbook, then gives a brief overview of the evolution since those times. He compares learning podcasting to the early days of WordPress.<br /> | |
| James has spent the past 15 months on his Podcasting Mastery course, the most comprehensive course on starting your own profitable podcast. Stay tuned to future episodes of the Buzz to hear more about when it will launch.<br /> | |
| Next James turns to a Wired magazine article, linked below, about podcasting becoming the new blogs. It refers to Serial, a 12-episode true-crime series which took off overnight and now has been listened to more times than the top three television sitcoms combined.<br /> | |
| Why You Should Start Podcasting<br /> | |
| The magazine says podcasting is open to anyone with access to a laptop, a microphone, and a web server. According to James, who agrees adding that a podcast is a marketing exercise, especially for affiliates and others who want to drive traffic to their business.<br /> | |
| James goes on to quote the article as saying in 2005, there were an average of 40,000 new blogs being started each day. Fast-forward to today and there are 500 million blogs. Right now there are about 180k active podcasts. Would you rather compete with 500 million blogs or 180k podcasts?<br /> | |
| Other reasons to consider blogging are:<br /> | |
| <br /> | |
| * The recent iOS update puts the purple “podcasting” button on the main screen.<br /> | |
| * 1.2 million phones with podcasting listening capabilities were sold last year.<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:32</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #405 | Increasing Productivity – How Does Arlene Get So Much Done in a Week?</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/increasing-productivity/</link> | |
| <pubDate>Wed, 16 Dec 2015 00:06:27 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14049</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/increasing-productivity/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/increasing-productivity/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[basecamp]]></category> | |
| <category><![CDATA[getting organized]]></category> | |
| <category><![CDATA[increase productivity]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <category><![CDATA[time management]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell takes a closer look into the typical day and week of his wife and co-host, Arlene. James says Arlene is a master at increasing productivity and gets more done in less time than almost anyone he knows. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/increasing-productivity/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/7649825/buzz405.mp3" length="28974269" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell takes a closer look into the typical day and week of his wife and co-host, Arlene. James says Arlene is a master at increasing productivity an...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell takes a closer look into the typical day and week of his wife and co-host, Arlene. James says Arlene is a master at increasing productivity and gets more done in less time than almost anyone he knows.<br /> | |
| James kicks off the episode by giving Arlene credit for the reason he completes things on his list of things to do, including showing up on time to a meeting, event, or webinar.<br /> | |
| A Typical Week in the Life of Arlene<br /> | |
| Then James segues into what a typical day looks like for Arlene. The discussion includes time she takes off because of the the freedom of making her own schedule. Here is an example:<br /> | |
| *Sunday Night: Map out schedule for the week by writing a list of everything that needs to get done and then making daily to-do lists.<br /> | |
| *Weekday Mornings: Begin with the list of what needs to get done for that day. Arlene recognizes she may not complete everything on the list, but she gives it her best attempt.<br /> | |
| <br /> | |
| * Check business and personal emails<br /> | |
| * Answer any urgent messages from Basecamp<br /> | |
| * Check her main calendar which has items for multiple people in their family<br /> | |
| <br /> | |
| *Weekday Afternoons: Arlene's afternoons include things related to working directly to members of their team. Because she outsources a lot of the work, she can set aside time during the day to spend with James and their children and grandchildren.<br /> | |
| Members of James and Arlene's team include a graphic designer, an IT person, a couple of writers, and two virtual assistants. Having a couple of people in the same role expands the overall skills associated with that aspect of the job.<br /> | |
| Because Arlene and James use Basecamp, it provides a central area to pass messages about various jobs. Arlene likes Basecamp because it conveniently keeps the thread of conversation going for different topics, which helps everyone stay more organized.<br /> | |
| James mentions that Basecamp now offers a special, and urges listeners not to let another day go by before trying it. He and Arlene agree Basecamp has increased their efficiency. Arlene observes that it works equally well for individuals, as it keeps everything in one place.<br /> | |
| *Weekday Evenings: If she has checked everything off her list, then after dinner Arlene can relax and unwind. Otherwise she may do some light work with the television playing in the background.<br /> | |
| James and Arlene's Tips for Increasing Productivity<br /> | |
| During the podcast James discusses their rule about dropping everything to answer questions from their freelancers. Unanswered questions sitting in an inbox result in holding up progress for other areas of projects, like publishing podcasts online.<br /> | |
| Then Arlene explains that when it comes to keeping her calendar organized, she uses a color-coded system so she can easily find different things for family members and business-related items when looking at the entire month at a glance.<br /> | |
| Arlene notes that a calendar and daily schedule help her better organize her day so she has adequate time to work without sacrificing precious time reserved for spending with her family, including her children, grandchildren, and even the granddogs.<br /> | |
| James points out that Arlene's schedule also allows her to come and go as needed, whether it's to pick up an online purchase from a Facebook swap-and-shop group or pick up a grandchild from school. It a perk she wouldn't have commuting to work 9-to-5 in an office for someone else.<br /> | |
| This schedule that allows Arlene to work from home also gives her the freedom to do more in her community, like Bible study or book club, or be more available for her family. The lack of a commute, formal dress code, and being able to work from home also help her save money.<br /> | |
| Arlene encourages, "It's just so awesome. You still have to have the discipline to focus yourself and get the work done so you can m...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>30:10</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #404 | Business Coaches, Trainers and Consultants Earn Between $200 and $600 for Each Sale Referred to Our “Do-it-Yourself” Podcasting Courses and “Turnkey” Podcasting Services</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/podcasting-services/</link> | |
| <pubDate>Thu, 26 Nov 2015 23:58:02 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14047</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/podcasting-services/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/podcasting-services/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[podcasting course]]></category> | |
| <category><![CDATA[podcasting mastery]]></category> | |
| <category><![CDATA[podcasting resources]]></category> | |
| <category><![CDATA[podcasting services]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and co-host Arlene introduce a new affiliate offer where business coaches, trainers, and consultants can earn between $200 and $600 for each sale referred to their “Do-it-Yourself” podcasting courses and “Turnkey” podcasting services. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/podcasting-services/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/7649704/buzz404.mp3" length="50484464" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and co-host Arlene introduce a new affiliate offer where business coaches, trainers, and consultants can earn between $200 and $600 for each s...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and co-host Arlene introduce a new affiliate offer where business coaches, trainers, and consultants can earn between $200 and $600 for each sale referred to their “Do-it-Yourself” podcasting courses and “Turnkey” podcasting services.<br /> | |
| James and Arlene kick off the episode by introducing their granddogs, a pair of Keeshonds.<br /> | |
| Next the hosts reveal something that's been in development for the past fifteen months - their new Podcast Mastery services for affiliates who are a business coach, trainer, or consultant, someone who works in web development, or an online audience looking to increase revenue.<br /> | |
| Then James explains why podcasting for businesses is so important. He points out that it not only gives you a voice, but it is also a great method for marketing.<br /> | |
| The Podcasting Mastery Course<br /> | |
| James points out that <a href="http://podcastingmastery.com/" target="_blank">http://podcastingmastery.com</a> is just the front end. The program offers landing pages with free reports. This puts people into the 'sales funnel' to help them figure out what the Podcasting Mastery courses can do to improve their business.<br /> | |
| James put the course together based on his and Arlene's twelve years of experience. They wanted a step-by-step method to walk someone, from scratch, through the process of how to put together a profitable podcast designed to impress anyone who hears it.<br /> | |
| Next James explains the purpose of your podcast should be turning listeners into buyers. As he points out, most people do not start a podcast as a hobby. They want to generate something for their business, such as leads or sales.<br /> | |
| Then James shares the two-fold concept of the Podcasting Mastery courses: ways to use a podcast to develop a passive monthly income stream, using the podcast as the business, and podcasting for an existing business who is looking for ways to generate passive leads and customers.<br /> | |
| It's More Than a How-to Course<br /> | |
| James goes on to explain that the course is not limited to teaching about podcasting. It also talks about systems that attract and convert listeners, converts listeners into buyers, and a sales funnel that converts buyers into raving fans for your show.<br /> | |
| This all-inclusive intensive training includes visually rich video presentations, and comprehensive checklists, “to-do” lists, worksheets, templates and everything you need to develop a winning web radio show and podcast. Here's the 8-step course outline:<br /> | |
| <br /> | |
| * How to Get & Stay Organized<br /> | |
| * Goals Achieved! Goal Setting Success in Podcasting Made Simple<br /> | |
| * The 12 Part Formula for Developing a Podcast That’ll Impress All Who Hear It<br /> | |
| * The Extraordinary Podcast – Establishing a Strong Foundation<br /> | |
| * Positioning Yourself for Long-term Success<br /> | |
| * It’s Time for You to Be a Somebody<br /> | |
| * It Pays to Be Everywhere<br /> | |
| * The Money? It’s In the Follow-Up!<br /> | |
| <br /> | |
| The cost is $1499 USD. James and Arlene pay a 20% commission, which is $300 USD, to affiliates.<br /> | |
| The market for a DIY podcast has really taken off. iTunes boasts one billion podcast subscribers. Major newspapers like the Washington Post, USA Today, and New York Times publish articles on topics such as why small businesses need podcasts.<br /> | |
| Arlene then reminds if you are an affiliate who knows of a business that needs a podcast, then send them to James and herself to qualify for a handsome commission.<br /> | |
| Do-It-Yourself Podcasting Services<br /> | |
| Then James goes on to explain the services associated with the do-it-yourself podcasting course. This course is for someone who has time to learn how to get more hands-on with their podcast.<br /> | |
| One of the services included is virtual assistance. These skilled VAs have the training to set up podcasting for businesses. The virtual assistance is broken down into four steps:<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>52:35</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #403 | Black Friday Shopping Deals & Cyber Monday 2015 – Ads, Deals & Sales – Are You Ready?</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/black-friday-shopping-deals/</link> | |
| <pubDate>Thu, 19 Nov 2015 21:24:42 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14041</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/black-friday-shopping-deals/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/black-friday-shopping-deals/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[black friday deals]]></category> | |
| <category><![CDATA[blacki friday]]></category> | |
| <category><![CDATA[christmas shopping]]></category> | |
| <category><![CDATA[Cyber Monday]]></category> | |
| <category><![CDATA[holiday shopping online]]></category> | |
| <category><![CDATA[online shopping]]></category> | |
| <description><p>The episode kicks off with a throwback to the early days of affiliate programs and what they called the Online Christmas Shopping Season. It was pre-Black Friday and nothing like what it is today. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/black-friday-shopping-deals/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/7198958/buzz_403.mp3" length="30691638" type="audio/mpeg" /> | |
| <itunes:subtitle>The episode kicks off with a throwback to the early days of affiliate programs and what they called the Online Christmas Shopping Season. It was pre-Black Friday and nothing like what it is today. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and co-host Arlene discuss what you should do to get your agenda in order to prepare to the very lucrative holiday season.<br /> | |
| Getting Ready for Black Friday Shopping Deals and Cyber Monday<br /> | |
| The episode kicks off with a throwback to the early days of affiliate programs and what they called the Online Christmas Shopping Season. It was pre-Black Friday and nothing like what it is today.<br /> | |
| James explains that affiliates start getting ready for Black Friday and Cyber Monday as early as the late spring and early summer before the events.<br /> | |
| BLACK FRIDAY - November 27th, this is the day after the American Thanksgiving, and since the early 2000's it's been regarded as the beginning of the shopping season.<br /> | |
| CYBER MONDAY - November 30th, this term was created in mid-2000's to persuade people to shop online. Cyber Monday 2014 saw consumers doing a whopping 2.29 billion dollars in business.<br /> | |
| Affiliate managers get prepared for these big shopping days months in advance. Around this time affiliate marketers can expect to be inundated with emails related to Black Friday and Cyber Monday.<br /> | |
| James says it just takes some searching to see what merchants offer in the way of Black Friday and Cyber Monday deals. In fact, he wishes more were as creative during the entire year as they are around these two shopping days.<br /> | |
| The Truth Is in the Statistics<br /> | |
| James completes a live Google search which reveals Amazon is all over Black Friday shopping deals. Many affiliates have had great success with Amazon. James finds the Amazon checkout process a bit more outside the box than other affiliate programs.<br /> | |
| James goes on to explain that while Amazon has a one-day cookie return, on the upside when people go to Amazon they are typically ready to buy now. This caused him to avoid Amazon for years, while other affiliates did very well with Amazon's program.<br /> | |
| Then James and Arlene discuss Amazon's yearly sales revenues and how it's grown over the years. During the episode they share the following annual figures:<br /> | |
| <br /> | |
| * 2010: $32 Billion<br /> | |
| * 2011: $48 Billion<br /> | |
| * 2012: $61 Billion<br /> | |
| * 2013: $74 Billion<br /> | |
| * 2014: $89 Billion<br /> | |
| * And in 2015 the company expects to break the $100 Billion milestone.<br /> | |
| <br /> | |
| During the podcast James and Arlene try to do some quick calculations but their calculators aren't able to comprehend figures of that size. While sales have nearly tripled in almost five years, Amazon says it's still just getting started.<br /> | |
| Then James segues to Amazon's first brick and mortar location in Seattle's University Village. Their insight into which books sell best give them a good idea of which books to stock.<br /> | |
| James adds that he recently read an article asking who keeps Google up at night. The answer is Amazon, because they have the shoppers. Google's past attempts to enter the retail market never came close to Amazon's success. (Anyone remember Frugal?)<br /> | |
| Why People Prefer Shopping Online<br /> | |
| After a short break, Brasco, Executive Producer for the Affiliate Buzz, joins James and Arlene to discuss Wal-mart versus Amazon. They agree that Wal-mart needs better in-store customer service and fails in online sales compared to Amazon.<br /> | |
| Arlene and James prefer online shopping overall because:<br /> | |
| <br /> | |
| * convenience to shop any time<br /> | |
| * delivery to your front door<br /> | |
| * a wide selection of items<br /> | |
| * prices are better online<br /> | |
| <br /> | |
| Then James relates an experience from some years ago when he needed a birthday gift for his mom. Dreading the thought of packing up the kids for a trip to the mall, he decided to try online shopping for the first time.<br /> | |
| James goes on to describe the ease of selecting items he knew she would love and how impressed he was with the speed of delivery, arriving at her door a day early.<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:58</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #402 | 24 Magic Little Words to Use When Outsourcing to Get Awesome Results!!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/24-magic-little-words-to-use-when-outsourcing-to-get-awesome-results/</link> | |
| <pubDate>Wed, 04 Nov 2015 06:08:42 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14035</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/24-magic-little-words-to-use-when-outsourcing-to-get-awesome-results/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/24-magic-little-words-to-use-when-outsourcing-to-get-awesome-results/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[freelancers]]></category> | |
| <category><![CDATA[magic words]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <category><![CDATA[upwork]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and co-host Arlene share 24 magic words to use when outsourcing to get awesome results! Learn how to get the right help and work when outsourcing your most important projects - it's all in what you ask. | |
| <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/24-magic-little-words-to-use-when-outsourcing-to-get-awesome-results/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/7050226/buzz_402.mp3" length="29767583" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and co-host Arlene share 24 magic words to use when outsourcing to get awesome results! Learn how to get the right help and work when outsourc...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and co-host Arlene share 24 magic words to use when outsourcing to get awesome results! Learn how to get the right help and work when outsourcing your most important projects - it's all in what you ask.<br /> | |
| James kicks off the episode by declaring himself the Official Canadian U.S. Political Armchair Quarterback. As Arlene points out, James can't vote but he can watch. Currently James is pulling for American real estate developer, television personality, and Presidential candidate Donald Trump.<br /> | |
| If you're an American listening to the podcast and you have some extra Donald Trump political signs to share, email James and Arlene to find out where to send them. You could see them shared on their social media pages!<br /> | |
| The Number One Benefit for Affiliates<br /> | |
| Next James segues into the topic of today's episode, which is outsourcing. He states outsourcing is the number one thing affiliates can benefit from because if you can learn to find and hire the right person, and get the project in front of them, then you can find success.<br /> | |
| James has been outsourcing for over a decade, but Arlene is relatively new to the scene. Watching the areas that give her struggle gives James a better idea of what other affiliates might be experiencing.<br /> | |
| Arlene shares the key is giving the right project description. Once you hire someone who works out, then you can hire them repeatedly because they understand what you want. Arlene and James repeatedly hire the same freelancers in many cases.<br /> | |
| Outsource the Work and Get Quick Results<br /> | |
| Next Arlene explains how nice it is how nice it is to send work out and have freelancers who do the work overnight. When she wakes up the next morning and checks her email, she finds quick, concise results. It allows her to get on with her day.<br /> | |
| Arlene once did everything herself. Since outsourcing the work, her role is more of a project manager who oversees the progression of work for the different jobs. This level of efficiency helps her get more done in less time so she can spend more time with their kids and grandkids.<br /> | |
| Next James explains how outsourcing helped one of his clients. The person was swamped with several WordPress-related tasks. James walked him through setting up a project with a description with instructions how to hire the right person and get them started. The next day, the client reported that for $20 the job was done and he was thrilled with the entire process.<br /> | |
| James points out that if you bill your services at $100 an hour, but you can outsource that same work to someone for $20 per hour, is it really worth your time to do the work yourself? He suggests outsourcing that work and using your time in areas worth your $100 per hour fee.<br /> | |
| What Not to Do When Outsourcing<br /> | |
| After a short break, James and Arlene return to discuss a client who outsourced but kept getting crazy high bids. Arlene reads the headline and project description during the episode. Then she and James explain how to improve the wording to encourage bids more appropriate to the job.<br /> | |
| James goes on to explain that even if he knows who he plans to hire, he still outsources the project to that person through Elance or Upwork. Along with the protection from regulations, the competitive bids help keep the freelancer's rates in check.<br /> | |
| 24 Magic Little Words You Need for Outsourcing<br /> | |
| Next James reveals the 24-word sentence he tags onto the end of each project description for every job he outsources: I am standing by to award this project to the first qualified person who gives me a fair price and can start right away.<br /> | |
| Then James breaks the sentence down to explain the different parts, which are:<br /> | |
| <br /> | |
| * "I am standing by" tells the freelancer the job is available now<br /> | |
| * "first qualified person" says you will look at their background and feedback...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:00</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #401 | WiFi in the Cars, Smartphones, and What You Need to Know About the Changing Face of Affiliate Marketing</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/changing-face-of-affiliate-marketing/</link> | |
| <pubDate>Thu, 29 Oct 2015 22:30:35 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14031</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/changing-face-of-affiliate-marketing/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/changing-face-of-affiliate-marketing/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[changing technology]]></category> | |
| <category><![CDATA[smartphones]]></category> | |
| <category><![CDATA[tablets]]></category> | |
| <category><![CDATA[wifi in cars]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with wife and fellow co-host Arlene discuss WiFi in the cars, smartphones, and what you need to know about the changing face of affiliate marketing. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/changing-face-of-affiliate-marketing/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6996193/buzz_401.mp3" length="30365637" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with wife and fellow co-host Arlene discuss WiFi in the cars, smartphones, and what you need to know about the changing face of affiliat...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with wife and fellow co-host Arlene discuss WiFi in the cars, smartphones, and what you need to know about the changing face of affiliate marketing.<br /> | |
| The episode kicks off with a review of the Affiliate Buzz intro which welcomes guests listening from their smartphone, tablet, computer, or WiFi radio.<br /> | |
| James confirms that statistics show most listeners listen to the buzz via podcast on a device versus tuning in live each Thursday. This got him thinking about changes to affiliate marketing.<br /> | |
| The Early Days of Affiliate Marketing<br /> | |
| Back in 1999, James worked out of the basement office in their family's home to create content that was exclusively textual which people accessed on their desktop computers.<br /> | |
| James describes how evolving technology and the popularity of laptops improved online speed and the ability to share images.<br /> | |
| Next James shares that by 2005, high speed internet allowed for the introduction of sites like YouTube and iTunes. This changed content type, but people still used their desktops and laptops to access it.<br /> | |
| James fast forwards to how people access content today. Arlene lists off some popular ways including:<br /> | |
| <br /> | |
| * smartphones<br /> | |
| * tablets<br /> | |
| * laptop<br /> | |
| * desktop<br /> | |
| <br /> | |
| With this in mind, you can see the way content is being consumed today versus how they consumed it in 1999 has definitely evolved.<br /> | |
| Are Your Videos Responsive?<br /> | |
| Next James describes how he was surfing around on one of their sites when he noticed while the website was responsive, the videos were not. You can check your videos by looking at the page on a tablet or smartphone.<br /> | |
| If the video is too far to the right then it needs to be fixed. This is something you can outsource at Upwork for about $10, or Google search for "how do I make my videos responsive in WordPress".<br /> | |
| James points out that while content in the early days was text and images, today's content consists of text, images, and video. As affiliates, we need to make sure we look as good on all devices as we do the laptops.<br /> | |
| The More Things Change....<br /> | |
| After a short break, James and Arlene segue into the common denominator throughout their entire affiliate marketing careers, which is content. Arlene points out that regardless of type, you have to get the content out there.<br /> | |
| Last week James interviewed Lisa Riolo, the Executive VP of Customer Service at CJ Affiliate and an industry pioneer. She confirmed that excellent content is where affiliates need to focus their priorities.<br /> | |
| James observes that while creating content might be time-consuming and you may have to outsource some of the work, it's really not complicated. The process is simply:<br /> | |
| <br /> | |
| * Find an audience.<br /> | |
| * Recognize what they need.<br /> | |
| * Put helpful affiliate content in front of them.<br /> | |
| <br /> | |
| Arlene mentions that the content is so easy and inexpensive to create, that there's almost no reason to source it out.<br /> | |
| The Power of One<br /> | |
| Then James talks about something he refers to as "The Power of One". Unless you are a big corporation with the resources to tackle all the various social media types, choose one that's right for your affiliate marketing program.<br /> | |
| In the early days, James offers, it was easy because Google was the only place where they shared content. When you lack the manpower to keep up with too many areas, then it makes it difficult to keep up when those places start changing.<br /> | |
| Next James segues into the topic of repurposing content. Back in the early days, he and Arlene would create a white paper which became a foundation for:<br /> | |
| <br /> | |
| * blog articles<br /> | |
| * podcasts<br /> | |
| * videos<br /> | |
| * PowerPoint presentations<br /> | |
| * and more<br /> | |
| <br /> | |
| Taking Technology on the Road<br /> | |
| James and Arlene return from a commercial break to talk about WiFi in the cars...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:38</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #400 | Revenue Opportunities for Affiliate Marketers with Lisa Riolo Executive VP of Customer Experience at CJ Affiliate</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/revenue-opportunities-for-affiliate-marketers/</link> | |
| <pubDate>Fri, 23 Oct 2015 08:11:49 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14026</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/revenue-opportunities-for-affiliate-marketers/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/revenue-opportunities-for-affiliate-marketers/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Affiliate Marketers]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[CJU]]></category> | |
| <category><![CDATA[Commission Junction]]></category> | |
| <category><![CDATA[revenue opportunities]]></category> | |
| <description><p>In this 400th edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell speaks with Lisa Riolo, the Executive Vice-President of Customer Experience at CJ Affiliate by Conversant. She talks about her history with Commission Junction and how she has returned back nearly a decade later, and revenue opportunities for affiliates. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/revenue-opportunities-for-affiliate-marketers/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6897060/buzz_400.mp3" length="52919550" type="audio/mpeg" /> | |
| <itunes:subtitle>In this 400th edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell speaks with Lisa Riolo, the Executive Vice-President of Customer Experience at CJ Affiliate by Conversant.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this 400th edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell speaks with Lisa Riolo, the Executive Vice-President of Customer Experience at CJ Affiliate by Conversant. She talks about her history with Commission Junction and how she has returned back nearly a decade later, and revenue opportunities for affiliates.<br /> | |
| Introducing Lisa Riolo<br /> | |
| Lisa was one of the first people James met from the industry when he attended Commission Junction University in 2002. The Affiliate Buzz wasn't even an idea yet.<br /> | |
| Lisa says James made an impression on her by his willingness to educate people on the success he'd recently started to enjoy. She adds that in the early days of the industry, educating others was so important.<br /> | |
| Commission Junction - The Early Days<br /> | |
| Then Lisa takes listeners back to her early days at Commission Junction, starting in Y2K. She reminds that as an affiliate before it was considered an industry, you had to go to each advertiser or brand individually. Cloud services weren't yet available.<br /> | |
| In these early days, some things affiliates, including Commission Junction co-founder Lex Sisney, struggled with included:<br /> | |
| <br /> | |
| * how much had they earned as affiliates<br /> | |
| * confusing systems for reporting things<br /> | |
| * not knowing when payment would arrive<br /> | |
| <br /> | |
| Commission Junction offered a marketplace-type environment that aggregated brands and merchants in one place with consistency to when and how everyone received payment. During that time the concept was a pioneering idea.<br /> | |
| Lisa reminds that the industry does not exist unless it is easy for affiliates to be successful. That concept was the most important aspect of the Commission Junction business model. Lisa took on the role of client development which oversaw:<br /> | |
| <br /> | |
| * servicing and managing advertisers and trying to build their programs<br /> | |
| * trying to advocate, assist and support the publishers to be successful<br /> | |
| * helping the marketplace thrive and be successful<br /> | |
| <br /> | |
| Commission Junction University<br /> | |
| Then Lisa and James discuss the communities that have built around the marketplace environment, like ShareASale as well as the early days of Community Junction University, otherwise known as CJU. They start at the beginning, with the early days of CJU.<br /> | |
| Lisa shares that very early on the goal was to create consistency for third-party tracking with the idea that there is no turnkey solution. It takes education, collaboration, and the sharing of ideas. In the time since, the content of CJU has evolved to keep up with the evolving marketers.<br /> | |
| Lisa goes on to describe the affiliate industry as communities built around a marketplace environment. James observes that the internet today is made up of a large number of communities. The idea of community in the early days of CJU was very new, and the primary two ways to form a community were through live events and chat forums.<br /> | |
| The Evolution of Commission Junction<br /> | |
| Then Lisa segues to the Commission Junction forum, created with the original purpose of helping affiliates, and how a lack of moderators to police the forum caused a blurring of the forum's original purpose.<br /> | |
| Lisa explains how a government investigation led to the Commission Junction forum being disabled in order to become ABestWeb, a new forum community which still exists today and offers affiliates the opportunity to help each other thrive.<br /> | |
| Next Lisa explains how she left Commission Junction in 2006 for new ventures. After her departure, the company evolved. ValueClick already owned BeFree and Commission Junction. A few years after Value Click acquired Dotomi, they went through a re-branding but kept the CJ name.<br /> | |
| Then at CJU 2014, it was announced that Alliance Data Systems, under its Epsilon group, would buy Conversant but to date plans to keep all the brands the same.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>55:07</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #399 | Tips for Turning your Passion into Recurring Income with your First Membership Site (Pt 2)</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/turning-your-passion-into-recurring-income/</link> | |
| <pubDate>Tue, 20 Oct 2015 22:00:45 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14022</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/turning-your-passion-into-recurring-income/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/turning-your-passion-into-recurring-income/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[membership website]]></category> | |
| <category><![CDATA[monetize your passion]]></category> | |
| <category><![CDATA[recurring income]]></category> | |
| <category><![CDATA[ways to make money]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene continue sharing tips for turning your passion into recurring income and offer 5 reasonably no-brainer ways to monetizing your membership site. Update on the Transition from Elance to Upwork James and Arlene kick things off <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/turning-your-passion-into-recurring-income/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6882669/buzz_399.mp3" length="30133318" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene continue sharing tips for turning your passion into recurring income and offer 5 reasonably no-brainer ways to monetizing your...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene continue sharing tips for turning your passion into recurring income and offer 5 reasonably no-brainer ways to monetizing your membership site.<br /> | |
| Update on the Transition from Elance to Upwork<br /> | |
| James and Arlene kick things off with a recap about their transition from Elance to Upwork, discussed in Episode #397. Arlene describes some trouble she had navigating the Upwork site and suggests spending an hour or so clicking every option to see where it takes you.<br /> | |
| James agrees, explaining about the hours spent trying to find things on the site and calling Upwork for direct support. Upwork has 9 million freelancers and more than 4 million clients who do over $1 billion in work done annually. Despite these stats, James feels the problems run deeper than just being a new platform.<br /> | |
| 5 Ways to Monetize Membership Sites<br /> | |
| Next James hearkens back to last week's discussion which included Dr. Raj Banerjee's site, Go Beyond Fat Loss and The School of Internet Marketing, both linked in the References section below, as well as software and structuring.<br /> | |
| This week James and Arlene discuss the monetizing side of creating a membership site in order to generate recurring income. During their career as internet marketers, their revenue from<br /> | |
| 1. Recurring Membership Websites<br /> | |
| An example of a recurring membership site is The School of Internet Marketing. Members pay $47 per month, which is deposited into PayPal.<br /> | |
| 2. Affiliate Programs and Drop Shipping<br /> | |
| Generating income in the affiliate marketing industry means selecting the products and services that will be of interest to the people who sign up for your membership site.<br /> | |
| James points out that these products should be something the audience needs to complete the course. As students go through his Podcasting Mastery course, for instance, students need things like podcast hosting and graphic design.<br /> | |
| This is a good opportunity to attach merchants who pay a commission to refer your students to them. James explains you want to disclose affiliates during the course, as he does when sharing about his headset, seen at http://www.podcastingmastery.com/headset which is an affiliate link.<br /> | |
| Arlene adds that with all the great companies joining the affiliate arena, it should be no problem finding one that complements your site. Examples discussed during the show include the F.U. Money Show, Dan Lok's Shoulders of Titans, and the Road to Wellness, all linked below.<br /> | |
| For drop shipping, James uses the example of Dr. Raj Banerjee's site, Go Beyond Fat Loss. Raj is very selective about the products he endorses through his site. If you are interested in this, James suggests a Google search for the type of products that interest you as they typically pay higher commissions than other affiliates.<br /> | |
| 3. One-on-One Coaching<br /> | |
| Arlene adds that coaching is a great way to monetize your website, as you can get paid quite a bit for it. James has experience with this, and points out that it's a fun way to really get to know your client or student.<br /> | |
| 4. eBooks<br /> | |
| Next Arlene segues to eBooks. After you write the book, have it edited and a nice cover created, turn it into a PDF and you can repeatedly sell it. The first book James wrote, The Affiliate Marketer's Handbook, sold around 5500 copies at $167 each. His next book is based on his popular Podcasting Mastery course.<br /> | |
| 5. Larger Courses and Products<br /> | |
| Then James lists some larger courses and products, such as his Podcast Mastery course, or Dr. Raj's full training session. Because the larger items come with a larger price tag, you can sell less of them and still see a profit from it.<br /> | |
| James goes on to explain that it all begins with putting together a course starting with the outline and table of contents, back filling that with content,]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:23</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #398 | Tips for Turning your Passion into Recurring Income with your First Membership Site (Pt 1)</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/tips-for-turning-your-passion-into-recurring-income-with-your-first-membership-site-pt-1/</link> | |
| <pubDate>Tue, 13 Oct 2015 08:33:41 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14017</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/tips-for-turning-your-passion-into-recurring-income-with-your-first-membership-site-pt-1/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/tips-for-turning-your-passion-into-recurring-income-with-your-first-membership-site-pt-1/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[membership site]]></category> | |
| <category><![CDATA[recurring income]]></category> | |
| <category><![CDATA[sources of income]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene offer valuable tips for turning your passion into recurring income with membership sites while reminiscing about their first membership site. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/tips-for-turning-your-passion-into-recurring-income-with-your-first-membership-site-pt-1/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6830860/buzz_398.mp3" length="31258482" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene offer valuable tips for turning your passion into recurring income with membership sites while reminiscing about their first m...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene offer valuable tips for turning your passion into recurring income with membership sites while reminiscing about their first membership site.<br /> | |
| A Review of Successful Membership Sites<br /> | |
| James and Arlene start off by discussing their successful membership sites. The Affiliate Buzz started out as a membership site in 2003. It charged a small fee, which along with podcasting was a pretty groundbreaking idea at the time.<br /> | |
| When the Buzz began broadcasting on WebmasterRadio.FM, James says giving up the recurring revenue was a little scary, but the new strategies he and Arlene pursued worked out much better.<br /> | |
| In 2009 James and Arlene kicked off The School of Internet Marketing. James has always had a passion for teaching and training, and this membership site offers him the chance to do that. The site has since evolved to offer courses in:<br /> | |
| <br /> | |
| * affiliate marketing<br /> | |
| * podcasting<br /> | |
| * email marketing<br /> | |
| <br /> | |
| And anything else affiliate marketers and other business owners might need to know about marketing online. The recurring income that adds up from these sites can add up to substantial profit - as much as six figures or more.<br /> | |
| Running and Building a Successful Membership Site<br /> | |
| Next James segues into discussing a membership site that belongs to Raj, one of their students. Arlene says the more she talks to Raj, the more impressed she is by his passion for helping people.<br /> | |
| Raj's goal is to help people improve the quality of their health with alternatives to traditional medicine. Arlene observes that his site accomplishes this through educating visitors without the fluff used on other sites.<br /> | |
| Then James turns to the framework of Raj's site. He points out that although its the same basic format of The School for Internet Marketing, the tools and technology have come so far in just a few years.<br /> | |
| Materials for a Successful Membership Site<br /> | |
| The key to a successful membership site is coming up with a course. During the podcast James outlines what you'd need to maintain a site that would pull in around $2000 in revenue per month, including:<br /> | |
| <br /> | |
| * a basic website<br /> | |
| * WordPress<br /> | |
| * a plugin called S2 Membership<br /> | |
| * a plugin called WP Courseware<br /> | |
| * someone from Upwork to do the tech work<br /> | |
| <br /> | |
| James adds the key to making your site a success is having a passion for something, and makes his point by asking Arlene to talk about their new baby grandson and her recent visit with him, their daughter, and son-in-law on Vancouver Island. You can indeed hear the difference in her tone as she talks about the experience.<br /> | |
| When creating a course, James recommends using eight parts, or steps. He thinks of them like chapters and uses them to create an outline. Arlene adds that James normally has a video training. He then attaches the audio training so they can listen as an MP3. Then he adds a transcript, booklet, or other document that goes with it.<br /> | |
| Expanding on the Table of Contents<br /> | |
| Next James and Arlene outline their process for creating and filling out the table of contents, which include a headline for each step and the sub-headlines of topics covered within that step. He builds he presentation in PowerPoint and turns the lessons into videos with Screencast-O-Matic.<br /> | |
| Arlene points out that it's very easy to find someone to transcribe your videos on Upwork. She pays her current freelancer $13 per 30-minute episode and is very happy with the work that comes back. The end result is a workbook that goes along with the video.<br /> | |
| James then goes on to explain how you can use the episodes to build membership for your site. Come back next week for more information on this topic.<br /> | |
| Did you enjoy today's episode? Please head over to <a href="http://jamesmartell.wpengine.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:33</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #397 | Elance Becomes Upwork – How to Transition Smoothly</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/elance-becomes-upwork/</link> | |
| <pubDate>Thu, 01 Oct 2015 18:27:19 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14012</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/elance-becomes-upwork/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/elance-becomes-upwork/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[elance]]></category> | |
| <category><![CDATA[freelancers]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <category><![CDATA[upwork]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene discuss what you need to know to transition smoothly as Elance becomes Upwork. Elance of course is an online freelance marketplace company, and Upwork, the new online platform. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/elance-becomes-upwork/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6715081/buzz_397.mp3" length="30002082" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene discuss what you need to know to transition smoothly as Elance becomes Upwork. Elance of course is an online freelance market...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene discuss what you need to know to transition smoothly as Elance becomes Upwork. Elance of course is an online freelance marketplace company, and Upwork, the new online platform.<br /> | |
| James and Arlene kick off the episode with the announcement about their new grandson, who is on his way and should arrive soon on nearby Vancouver Island.<br /> | |
| The Merger between Elance and oDesk<br /> | |
| James kicks off the episode by recapping the merger between Elance and oDesk. The two former competitors are both successful on demand service providers. He and Arlene first discovered Elance at Commission Junction University in Santa Barbara.<br /> | |
| Over the past decade, James has discussed Elance frequently on the Affiliate Buzz. He and Arlene have posted over 1300 projects through the Elance system, and are not sure what they would do without it.<br /> | |
| Upwork - A Freelance Talent Platform<br /> | |
| Elance and oDesk are in the process of transitioning to a new freelance platform called Upwork, which has more than 9 million registered freelancers. Their skills include editing, writing, producing, accounting, legal, and anything else you could need to outsource.<br /> | |
| Upwork has more than 3 million jobs a year posted, and there are over 4 million active clients - which include James and Arlene. Arlene points out that the fierce competition forces freelancers to offer affordable prices.<br /> | |
| James adds that the ability to work from anywhere is a highly desirable trait. As long as you have a computer and a decent internet connection, Upwork offers an unlimited talent pool of low cost professionals to take care of the work for you.<br /> | |
| Upwork offers you the chance to hire freelancers from all around the world. If you live in an expensive area, for example Vancouver where James and Arlene live, then hiring a freelancer from a geographic area with a lower cost of living allows you to hire them at a rate that's affordable to you, but still lucrative for them.<br /> | |
| James has already registered for Upwork and started to post projects. Because his current service providers have also made the transition, he can post new projects and continue working without interruption.<br /> | |
| Making the Transition: Elance becomes Upwork<br /> | |
| During the podcast, James offers a live walk through of the Upwork dashboard. While similar to the Elance dashboard, James observes that Upwork is a lot cleaner. It uses the full screen instead of a narrow view.<br /> | |
| Then James reviews the jobs he has listed on Upwork and compares the amount of bids he's received here as to what he would have received on Elance. With 9 million freelancers, there will be no shortage of service providers to bid on your jobs.<br /> | |
| If you are dreading the move from Elance to Upwork, then you are not alone. James had some initial concerns, too but now that he is registered on Upwork and is getting comfortable with the dashboard, he looks forward to using it for future jobs.<br /> | |
| James had some questions about certain features included on Elance, and how the move to Upwork would affect them. He called Elance who assured him that the following would transition over:<br /> | |
| <br /> | |
| * your portfolio where you include samples of your work<br /> | |
| * the biography you put together for others to view<br /> | |
| * all the feedback you've given or received on Elance<br /> | |
| <br /> | |
| Comparing Upwork to Elance<br /> | |
| While looking around the Upwork system, James noticed that the messaging system is a little more organize than what Elance users are used to seeing. He points out that you can filter freelancers according to ones you've hired or ones you've messaged.<br /> | |
| Arlene is newer to the outsourcing side of things than James. During the podcast she shares some of the experiences she's had hiring freelancers, what she looks for including details in their proposal, ratings, and feedback.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:15</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #396 | Organize Your Podcast In 21 Easy Steps Checklist</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/organize-your-podcast-in-21-easy-steps-checklist/</link> | |
| <pubDate>Sat, 26 Sep 2015 00:50:24 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=14002</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/organize-your-podcast-in-21-easy-steps-checklist/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/organize-your-podcast-in-21-easy-steps-checklist/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[podcast checklist]]></category> | |
| <category><![CDATA[podcast organization]]></category> | |
| <category><![CDATA[podcast steps]]></category> | |
| <category><![CDATA[podcasting]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene discuss their 21 easy steps to making a successful podcast. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/organize-your-podcast-in-21-easy-steps-checklist/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6685407/buzz091015.mp3" length="53451153" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene discuss their 21 easy steps to making a successful podcast. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene discuss how to organize your podcast in 21 easy steps to ensure a successful podcast.<br /> | |
| These steps are a prime way to quickly get on track to becoming a podcasting pro. The checklist works in any market whether you are an affiliate marketer, chiropractor, trainer, speaker, author, brick and mortar business owner, pub owner, or even a funeral home.<br /> | |
| Getting to Know James Martell<br /> | |
| James is a 12-year podcasting veteran and has found that podcasts allow you to not only create local traffic for your business, but also national and even international traffic to your website as well.<br /> | |
| For those who don't know James, he is the:<br /> | |
| <br /> | |
| * author of Online Success for Non-Techies<br /> | |
| * founder of The School of Internet Marketing<br /> | |
| * co-founder of jambMEDIA, a podcasting company<br /> | |
| <br /> | |
| These are only a few of the hats James wears. He has also assisted tens of thousands of business owners through courses, podcasts, books and multiple of speaking engagements.<br /> | |
| Vital Steps to Organize your Podcast For Better Results<br /> | |
| Arlene is not only married to James, but she always works closely with him and has produced well over 1,000 individual podcast episodes for both James and their clients. She is the co-host of the Affiliate Buzz and has worked alongside James to develop protocols and systems to create podcasts both internally and for clients.<br /> | |
| James and Arlene have their 21 steps in a PDF, but this podcast brings them to life sharing stories and insights along the way.<br /> | |
| 1. Identify the Why<br /><br /> | |
| Determine why you need a podcast, such as wanting to increase web traffic or to position yourself as a go-to expert. Having your own show adds to your credibility.<br /> | |
| 2. Identify your Ideal Listener<br /><br /> | |
| Know who your ideal listener is and put together a profile that identifies the person, who is often your ideal client as well. For Arlene's podcast, Epilepsy Moms, her ideal listener was someone like her, which enabled her to answer questions listeners asked via email.<br /> | |
| 3. Identify the Podcast Type<br /><br /> | |
| A podcast is a method of communicating a message to your ideal listener or client. It might advocate, educate, or inform. During this episode, James cites newspaper articles from Bloomberg and Social Media Examiner which are linked in the references section below.<br /> | |
| 4. Name your Podcast<br /><br /> | |
| The name of your podcast offers a first impression, so make it a great one. James advises having the name of your podcast clearly reflect the topics you're covering. Arlene gives examples like:<br /> | |
| <br /> | |
| * Shoulders of Titans, Dan Lok's interviews with successful business owners<br /> | |
| * The Web Commerce Expert Show, about marketing your business online<br /> | |
| * The Natural Therapies Show, where Dr. Tim Brown discusses natural health<br /> | |
| * Label Reading Moms, a show where moms discuss a healthy sugar substitute<br /> | |
| <br /> | |
| Arlene cautions against having a name that's too long, and James adds that the name of your podcast should also be easy to spell.<br /> | |
| 5. Use your Photograph<br /><br /> | |
| James explains that adding your photograph adds to the first impression listeners get when they visit your website. People want to do business with people they can visualize because it helps build trust. Using a professional photo of yourself online positions you as a confident expert in your field.<br /> | |
| 6. Podcasting Artwork<br /><br /> | |
| The podcasting artwork is one of the first things your listener will see before they hear your podcast. Display the artwork, which should include the name of your show and your tagline, in the directories with every listing of your show including social media, your website, newsletter, and so forth.<br /> | |
| 7. Episode Topics<br /><br /> | |
| A podcast is made up of individual episodes.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>55:41</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #395 | Multi-Millionaire and Best Selling Author Shares the Secrets to Building Internet Businesses that Lead to Financial Freedom</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/secrets-to-building-internet-businesses/</link> | |
| <pubDate>Sat, 12 Sep 2015 08:08:33 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13991</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/secrets-to-building-internet-businesses/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/secrets-to-building-internet-businesses/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[entrepreneurs]]></category> | |
| <category><![CDATA[entrepreneurship]]></category> | |
| <category><![CDATA[internet business]]></category> | |
| <category><![CDATA[Internet Marketing]]></category> | |
| <category><![CDATA[millionaire mentor]]></category> | |
| <category><![CDATA[mindset]]></category> | |
| <category><![CDATA[successful business]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp James Martell talks with guest Dan Lok who shares tips and takeaways for how to create a successful internet business of your own. Plus we learn about some of Dan’s failures and success along the way. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/secrets-to-building-internet-businesses/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6608495/buzz_395.mp3" length="52858097" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp James Martell talks with guest Dan Lok who shares tips and takeaways for how to create a successful internet business of your own.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp James Martell talks with guest Dan Lok who shares tips and takeaways for how to create a successful internet business of your own. Plus we learn about some of Dan’s failures and success along the way.<br /> | |
| Some listeners may remember Dan from Affiliate Buzz #365 (link in the Resources section below) which aired last December. The episode was the second-highest rated for 2014, which is amazing considering how late it was in the year.<br /> | |
| Some Background about Dan Lok<br /> | |
| Dan Lok is serial entrepreneur, best-selling author, and an authority on internet marketing and building Internet businesses that lead to financial freedom. During the podcast he explains what holds people back and why you may be struggling in your own efforts.<br /> | |
| Dan first came to Canada at age 14. Two years later, his parents divorced so he grew up an only child of divorced parents.<br /> | |
| <br /> | |
| * Dad's bankruptcy left him unable to send money to Dan and his mom<br /> | |
| * this led Dan to earning money to help support his family<br /> | |
| * Dan originally wanted to be a martial arts instructor. When he realized his instructor was struggling financially, he knew that was not the life for him.<br /> | |
| <br /> | |
| Dan had lunch with a wealthy individual and asked the person for advice. The person confirmed that Dan doesn't have the physical build of an athlete, wasn't a good student, and didn't have a screen presence - all that was left was entrepreneurship.<br /> | |
| Dan's Early Days as an Entrepreneur<br /> | |
| When Dan first tried his hand at being an entrepreneur, he lost everything - maxed out credit cards, lost all his money, lost equity in his home, and so forth.<br /> | |
| Then Dan explains that his early choices with money, which included buying a new car every year and treating friends to expensive dinners, were not great choices. He cautions other entrepreneurs to make smarter choices with money when profits start turning.<br /> | |
| Next Dan lists some of his early failed ventures, which include lawn mowing, software and computer repair, vending machines sales, and network marketing, to name a few. When Dan was jumping around, he was looking for something outside of himself to find success.<br /> | |
| Dan says this was a big mistake because he never took time to develop the mindset and skill sets to be successful. People tell him everything he touches turns to gold - but he is quick to let them know that ten years ago everything he touched turned to crap.<br /> | |
| Finally Dan tried his hand at marketing and copywriting, which led to online marketing, which provided some light at the end of a debt-ridden tunnel.<br /> | |
| Insight from a Serial Entrepreneur<br /> | |
| Wealth is committing to one idea over time. Dan says to master something, you have to focus on one thing and dedicate time to it, and then it will begin to turn a profit. Dan uses the example of James being a master of affiliate marketing.<br /> | |
| Dan's research included the book Think and Grow Rich by Napoleon Hill and personal development tapes by Bryan Tracey. The result was being more successful, motivational and productive, but he still didn't have the breakthrough he needed.<br /> | |
| Then Dan switched things up and focused on the other end of the spectrum - his business skills. He doesn't believe in faking enthusiasm and isn't a big believer in positive motivation. To those who say "Feel good and you'll make a lot of money" Dan says "if you make a lot of money you'll feel pretty darned good!"<br /> | |
| "Motivation Is Good but Desperation Is Better."<br /> | |
| All the good energy and intentions in the world won't close a sale. Dan's advice is to look at the objections a customer might have, and then find a way to overcome the objections. In short - prepare for the best while expecting the worst.<br /> | |
| Dan's breakthrough came when he found his first mentor, Alan Jinx. For the next year Alan took Dan under his wing.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>55:03</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #394 | An Elance Fail, Computer Blow-Up, and a Timely Breakation</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/elance-fail-computer-blow-up/</link> | |
| <pubDate>Sat, 12 Sep 2015 05:35:48 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13989</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/elance-fail-computer-blow-up/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/elance-fail-computer-blow-up/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[computer problem]]></category> | |
| <category><![CDATA[elance]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <category><![CDATA[upwork]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene share about some unnecessary Elance headaches, an unfortunate computer malfunction, and a timely breakation. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/elance-fail-computer-blow-up/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6608463/buzz_394.mp3" length="33666261" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene share about some unnecessary Elance headaches, an unfortunate computer malfunction, and a timely breakation. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene share about some unnecessary Elance headaches, an unfortunate computer malfunction, and a timely breakation.<br /> | |
| Remedying an Elance Headache<br /> | |
| James kicks off the episode by discussing a recent headache with Elance, an outsourcing provider where he and Arlene have successfully completed over 1300 work orders. Elance's escrow program offers a safety net against losing money, but as James found out it's not a guarantee.<br /> | |
| While Arlene was in the hospital, which you can read about in episode #390, linked in the References section below, James hired a couple of virtual assistants (VA's) on an hourly basis to help keep things running.<br /> | |
| Despite putting the job on hold, one of the hourly candidates submitted time sheets for busywork outside the scope of the job description. When James realized he was paying the contractor for doing nothing, he disputed the time sheets.<br /> | |
| James learned that unless you dispute the timesheet right away, Elance will expect you to pay the money, and feels Elance made an error due to the amount of written communication that the work was not supposed to be underway yet. Chalk it up to an Elance fail and lesson learned.<br /> | |
| Elance's Transition to Upwork<br /> | |
| James goes on to say that as much as the situation annoyed him, Elance is still his go-to for outsourcing. The company, after merging with oDesk, is facing a big change as their entire platform is changing to Upwork.<br /> | |
| One worry James had was about the feedback he and his contractors have left for each other over the past several years. Elance assured him that everything transitions to the new Upwork site and all he has to do is log in with his Elance user name and password.<br /> | |
| When James and Arlene first started with Elance, they had access to several hundred thousand freelance contractors. That number grew over the years, but the migration to Upwork gives them access to more than 10 million service providers - almost one-third of the population of Canada!<br /> | |
| James and Arlene will talk more about Elance's transition to Upwork in Affiliate Buzz #397, linked in the References section below.<br /> | |
| Backing Up Data Before a Computer Crash<br /> | |
| After a break, James relays how during a recording using Screencast-O-Matic, an affordable program comparable to high-end tools like Camtasia, when his computer went down. The situation caused James to worry about his hard drive filled with family photos, data related to business, and so forth.<br /> | |
| Fortunately James uses a service that backs the important files from your computer to a space in the cloud that offers bank-level security. When James logged into the Backblaze website, he was able to restore the programs.<br /> | |
| Backblaze also allows you to move data from one machine to another, such as when you get a new computer. You can learn more about it, or sign up for the reasonably priced service using this link http://jamesmartell.wpengine.com/backblaze through James's website.<br /> | |
| A Breakation and How to Maximize Affiliate Knowledge<br /> | |
| Now that things are back on track after an eventful summer, James and Arlene are planning a breakation planned to visit their grandkids. During the podcast discuss what technology they plan to take so they can knock out some work during nap time.<br /> | |
| James built a website for a friend who owns White Rock Sea Tours, which offers tours of the area on a completely refurbished 27-foot former U.S. Navy vessel. The site, http://www.whiterockseatours.com/ has a sliding photo gallery with the company logo embedded in the top right corner.<br /> | |
| When developing the logo, James purchased the image of an anchor from Graphic River and then had a service provider from Elance create something based on the website owner's sketch.<br /> | |
| James reminds that as affiliates, you can take what you learned by setting up your own website ...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>35:04</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #393 | ShareASale Think Tank 2015 Fall Catalog and a Killer Topic Idea for a Podcast</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/killer-topic-idea-for-a-podcast/</link> | |
| <pubDate>Fri, 11 Sep 2015 06:43:04 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13977</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/killer-topic-idea-for-a-podcast/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/killer-topic-idea-for-a-podcast/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[podcast]]></category> | |
| <category><![CDATA[podcast topic]]></category> | |
| <category><![CDATA[ShareaSale Think Tank]]></category> | |
| <category><![CDATA[topic ideas]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene discuss the ShareASale Think Tank and fall catalogue. They also talk about a killer topic idea for an affiliate or podcaster. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/killer-topic-idea-for-a-podcast/">→</a></p></description> | |
| <enclosure url="http://jamesmartell.wpengine.com/wp-content/uploads/2015/09/BUZZ-393.mp3" length="30840519" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene discuss the ShareASale Think Tank and fall catalogue. They also talk about a killer topic idea for an affiliate or podcaster. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and wife Arlene discuss the ShareASale Think Tank and fall catalogue. They also talk about a killer topic idea for an affiliate or podcaster.<br /> | |
| What to Expect at a ShareASale Think Tank<br /> | |
| James and Arlene kick off the episode with some background information about past ShareASale Think Tank events. They share their own experiences while providing a general overview about the company. The fee for the event covers everything except airfare.<br /> | |
| Next James lists some of the past Think Tank venues including, but not limited to: the Grand Del Mar in San Diego, The Wynn Las Vegas where guests enjoyed golfing and spa days, and the Resort at Pelican Hill in Newport Beach. James and Arlene were able to add a breakation to Disneyland on the last one.<br /> | |
| Then the hosts segue into what happens during the events. As James points out, this is an opportunity for affiliates who work hard to take some time to play hard. You have to apply to attend, but newbie affiliates have equal chance of being accepted as seasoned marketers.<br /> | |
| Arlene goes on to share things you can expect at a Share-A-Sale Think Tank, such as:<br /> | |
| <br /> | |
| * a 5 star hotel rooms with marble baths and plush beds<br /> | |
| * meet and greet events with refreshments and drinks<br /> | |
| * well-organized one-on-one meet-ups with affiliate managers<br /> | |
| <br /> | |
| As soon as the website comes alive for the 2015 event, James and Arlene will send out an alert.<br /> | |
| A Review of the ShareASale Fall Catalogue<br /> | |
| After a short break, the conversation turns to the ShareASale fall catalogue. James compares it to the catalogues department stores put out at Christmas. This publication is geared toward affiliates, however and includes 84 digital pages of merchants and their offers.<br /> | |
| Arlene points out that these merchants at the Think Tank events are looking for quality affiliates. They often bring samples of their products to the events and are quick to share tips and marketing practices affiliates can use to best promote their merchandise.<br /> | |
| The catalogue is seasonal, and as James remarks it does a great job of matching up different merchants and projects to the season. The catalogue is also a great way to gear up for the holidays and Black Friday, which is traditionally the biggest shopping day in the Northern Hemisphere.<br /> | |
| You can get a copy of the catalogue at the link below.<br /> | |
| A Killer Topic Idea for an Affiliate or Podcaster<br /> | |
| James then turns the conversation to a killer topic idea for a podcast or for an affiliate or podcaster - Donald Trump. No matter where you turn, whether you are for or against the presidential candidate, Donald Trump is getting a lot of attention.<br /> | |
| As the tide rises, you can take a well-organized podcast really far. As James warns, the downside is that nobody can predict how long his popularity will last. The over-the-top enthusiasm for Donald Trump is sure to garner an audience.<br /> | |
| Did you enjoy today's episode? Please head over to <a href="http://jamesmartell.wpengine.com/itunes" target="_blank" class="broken_link">http://jamesmartell.wpengine.com/itunes</a> where you can leave a review. It helps other people discover the Affiliate Buzz so they can also benefit from the knowledge shared in these podcasts.<br /> | |
| There's a brand new way to sign up for the Affiliate Buzz. Send a blank email to <a href="mailto:[email protected]" target="_blank">[email protected]</a> if you'd like to subscribe.<br /> | |
| Resources:<br /><br /> | |
| ShareASale - <a href="http://www.shareasale.com/" target="_blank">http://www.shareasale.com/</a><br /><br /> | |
| Grand Del Mar - <a href="http://www.thegranddelmar.com/" target="_blank">http://www.thegranddelmar.com/</a><br /><br /> | |
| Wynn Las Vegas - <a href="http://www.wynnlasvegas.com/" target="_blank">http://www.wynnlasvegas.com/</a><br /><br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:07</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #392 | New Podcast with Amazing Guests and a Killer Opt-In Offer</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/new-podcast-with-amazing-guests-and-a-killer-opt-in-offer/</link> | |
| <pubDate>Sun, 06 Sep 2015 21:35:30 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13966</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/new-podcast-with-amazing-guests-and-a-killer-opt-in-offer/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/new-podcast-with-amazing-guests-and-a-killer-opt-in-offer/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Dan Lok]]></category> | |
| <category><![CDATA[optin offer]]></category> | |
| <category><![CDATA[podcast]]></category> | |
| <category><![CDATA[podcasting]]></category> | |
| <description><p>James shares with us a new podcast with amazing guests and a killer opt-in offer. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/new-podcast-with-amazing-guests-and-a-killer-opt-in-offer/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6608437/buzz392.mp3" length="32183818" type="audio/mpeg" /> | |
| <itunes:subtitle>James shares with us a new podcast with amazing guests and a killer opt-in offer. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell welcomes back Arlene from a long hiatus and we learn about what kept her off the show and in the hospital for an extended period of time. Plus, James shares with us a new podcast with amazing guests and a killer opt-in offer.<br /> | |
| James kicks off the episode by welcoming back Arlene and getting caught up with her. She shares an overview of the events of everything she's been through since her last appearance on the Buzz, about six weeks ago. After multiple surgeries to repair her back, she's free from both pain and the use of painkillers.<br /> | |
| James and Arlene offer a special shout-out to their four kids, who really stepped up. From James and their son Adam learning about laundry and shopping to their son Justin helping live stream their daughter Victoria's wedding to Arlene's hotel room so she wouldn't have to miss the ceremony, everyone pitched in during their family crisis.<br /> | |
| A New Podcast with a Killer Opt-In Offer<br /> | |
| After a short break, James and Arlene return to introduce information about a new podcast for Dan Lok. They recently attended a meetup for the Vancouver Entrepreneurs Group where Dan interviewed Joo Kim Tiah, Deputy Chief Executive Officer of TA Enterprise Berhad.<br /> | |
| James remarks that the 34-year-old entrepreneur, who is worth $1.3 billion, talks about details from his life during the hour-long interview with Dan, and that the interview is one of the most inspiring that he's ever seen. James and Arlene agree that the principles and strategies shared are applicable to almost any entrepreneur who is in business.<br /> | |
| Arlene adds that this is the whole reason behind Dan Lok's bi-weekly meetings - getting entrepreneurs together to share stories and experiences. James recently presented a case study on the topic of podcasting, after which Dan invited James to produce his entrepreneur-themed podcast.<br /> | |
| The podcast is called Shoulders of Titans. It allows listeners to stand on the shoulders of titans of entrepreneurship by listening to content-rich interviews with some of the world's most successful and influential individuals. Those who subscribe receive a copy of Dan's exclusive interview with Joo Kim Tiah. Other guest interviews include:<br /> | |
| <br /> | |
| * Dan Pena from Quantum Leap Advantage who turned $820 into $450 million within eight years<br /> | |
| * Sam Beckford who built up his business and became a millionaire by the time he was 34<br /> | |
| * Stefan Pylarinos from Project Life Mastery who generates $70,000 each month<br /> | |
| <br /> | |
| James encourages everyone to check out Dan's podcast and grab the video from the developer of Trump Vancouver.<br /> | |
| Then James returns to <a href="http://www.shouldersoftitans.com/" target="_blank">Dan Lok's website</a>. You don't have to live in the Greater Vancouver area or British Columbia to take advantage of what Dan has to offer. His website contains videos filled with tips for business owners, and offers a 7-day video training series to listeners.<br /> | |
| James points out that Dan Lok doesn't sell any of these videos or interviews. Aside from a dozen books he's published, all the high-impact information on Dan's site is completely free.<br /> | |
| A Very Special Announcement<br /> | |
| Next James and Arlene circle back to share the news of their new grandson's impending arrival. Arlene assures that she'll be on the ferry as much as her daughter will tolerate visits to the island where she now lives with her new husband.<br /> | |
| Did you enjoy today's episode? Please head over to <a href="http://jamesmartell.wpengine.com/itunes" target="_blank" class="broken_link">http://jamesmartell.wpengine.com/itunes</a> where you can leave a review. It helps other people discover the Affiliate Buzz so they can also benefit from the knowledge shared in these podcasts.<br /> | |
| There's a brand new way to sign up for the Affiliate Buzz. Send a blank email to <a href="mailto:affiliate_buz...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>33:31</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #390 | A Wedding, Hospital and the Tools to Boost Productivity</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/tools-to-boost-productivity/</link> | |
| <pubDate>Fri, 31 Jul 2015 02:36:10 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13952</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/tools-to-boost-productivity/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/tools-to-boost-productivity/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[online tools]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <category><![CDATA[productivity]]></category> | |
| <description><p>James turns to the topic of productivity and getting stuff done. He wears many hats with his business, including The School of Internet Marketing. He walks listeners through two tools to help them be more productive on their own sites. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/tools-to-boost-productivity/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6476283/buzz_390.mp3" length="29812761" type="audio/mpeg" /> | |
| <itunes:subtitle>James turns to the topic of productivity and getting stuff done. He wears many hats with his business, including The School of Internet Marketing. He walks listeners through two tools to help them be more productive on their own sites. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell explains how Arlene's back problems took a downward spin, forcing her to spend the past twelve days in the hospital.<br /> | |
| James kicks off the episode by pointing out that working for yourself is a real benefit when life has to come first and you need to put the brakes on your business, even temporarily. He goes on to explain an update about Arlene's health and why she'll need a second surgery to repair a disc in her back.<br /> | |
| James and Arlene also celebrated their daughter Victoria's wedding during this time. Although Arlene was not able to leave the hospital to attend the wedding, their son Justin came to the rescue. He streamed a live feed of the ceremony to Arlene's room where she and a few visiting friends at her side were able to virtually attend.<br /> | |
| Then James acknowledges that although a lot of us take technology for granted, it really comes in handy during times like this.<br /> | |
| Tools to Boost Productivity on Your Site<br /> | |
| After a short break, James applauds other family members who have stepped up and helped, including their daughter Shelby and son Adam. He says he now sees how much work Arlene does around the house and their business, and he appreciates her more than ever.<br /> | |
| Next James turns to the topic of productivity and getting stuff done. He wears many hats with his business, including The School of Internet Marketing. He walks listeners through two tools to help them be more productive on their own sites. The tools are:<br /> | |
| WP COURSEWARE - $99 for two-site license for another membership site he's building. You can embed audio and video into your course, automatically send students a message after each course, set up quizzes and surveys, and send a certificate of completion to students who finish the whole course.<br /> | |
| S2MEMBER - This membership plugin for WordPress offers both free and pro versions. You can set up a membership management platform, a custom welcome or login page, membership options page, registration page, accept "Buy Now" through PayPal, and more. Because it only allows members into your site, then only members have access to your content, which you can encrypt for an added layer of protection.<br /> | |
| James reveals that he has found quite a few people through Elance who are familiar with these technologies. He reminds that as long as you write out directions in layman's terms, then the freelancer you hire should be able to complete the tasks you assign to them.<br /> | |
| There's a brand new way to sign up for the Affiliate Buzz. Send a blank email to <a href="mailto:[email protected]" target="_blank" rel="noopener">[email protected]</a> if you'd like to subscribe. Did you enjoy today's podcast? If so then please head over to http://www.jamesmartell.com/itunes, which will drop you on the iTunes page, and leave us a review. Reviews help others find the podcast on iTunes.<br /> | |
| If you missed any of the last few episodes of the Affiliate Buzz mentioned by James in the current edition, then you can access them here:<br /> | |
| <a href="http://jamesmartell.com/ab383" target="_blank" rel="noopener">Affiliate Buzz #383 - Starting Business Over After Life Got In The Way</a><br /><br /> | |
| <a href="http://jamesmartell.com/ab385" target="_blank" rel="noopener">Affiliate Buzz #385 - 7 Secrets to creating a PowerPoint Presentation that Makes you Money on Autopilot - Yes, Really!</a><br /><br /> | |
| <a href="http://jamesmartell.com/ab387" target="_blank" rel="noopener">Affiliate Buzz #387 - Understanding Attention Conversion with Entrepreneur and Online Educator Declan Dunn</a><br /> | |
| Resources:<br /><br /> | |
| The School of Internet Marketing - <a href="http://www.theschoolofinternetmarketing.com/" target="_blank" rel="noopener">http://www.theschoolofinternetmarketing.com/</a><br /><br /> | |
| WP Courseware - <a href="http://demo.wpcourseware.com/" target="_blank" rel="noopener">http://demo.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:03</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #389 | Oh Crap, I Did it Again – Why I’m Only Worth $5 per Hour</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/hiring-a-virtual-assistant/</link> | |
| <pubDate>Fri, 24 Jul 2015 02:35:25 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13950</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/hiring-a-virtual-assistant/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/hiring-a-virtual-assistant/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[elance]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <category><![CDATA[productivity]]></category> | |
| <category><![CDATA[Virtual Assistant]]></category> | |
| <description><p>James turns to the benefits of using a virtual assistant. He suggests making up templates, checklists, and worksheets to outline the tasks required to complete things for your business. Once you document how to do the task, you can outsource the work to someone you hire through a site like Elance, which after August 2015 will move over to the Upwork platform. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/hiring-a-virtual-assistant/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6476260/buzz_389.mp3" length="32494789" type="audio/mpeg" /> | |
| <itunes:subtitle>James turns to the benefits of using a virtual assistant. He suggests making up templates, checklists, and worksheets to outline the tasks required to complete things for your business. Once you document how to do the task,</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell describes a mistake he made again, and explains why he feels it devalued his worth to just $5 per hour.<br /> | |
| James kicks off the episode by recapping Affiliate Buzz #388, where he talked with Vinny O’Hare, a 15-year internet pioneer and full-time marketer. During the podcast Vinny shared his success stories and advice on making money with affiliate programs.<br /> | |
| Then James reflects back to Affiliate Buzz #387, where his guest, Declan Dunne, talked about attention conversion and how to convert stories to sales. During the podcast they also discussed a technique known as multi-step marketing.<br /> | |
| Next James gets into the meat of the topic. Last week he did four speaking engagements which caused him to get behind in a few areas. As a result, he found himself working on things that he could easily find someone else to do, such as adding articles to his sites, possibly for as inexpensive as $5 per hour.<br /> | |
| Benefits of Outsourcing and Virtual Assistants<br /> | |
| Then James turns to the benefits of using a virtual assistant. He suggests making up templates, checklists, and worksheets to outline the tasks required to complete things for your business. Once you document how to do the task, you can outsource the work to someone you hire through a site like Elance, which after August 2015 will move over to the Upwork platform.<br /> | |
| After last weekend’s mishap, James hired a couple of top-notch virtual assistants to do the work. Now if he needs hosting set up, a podcast distributed to all the places that host the show, or so forth, then he can give the how-to document, which he outlines during the show, to one of his VAs who can knock out the task. This leaves James free to direct his attention to more important tasks.<br /> | |
| Instead of spending several hours doing the work, James can spend about $25 for the services of a VA to do it for him. The conversion works out to about $5 per hour. If you’re doing that work yourself, then what you are doing is valuing your time at $5 per hour. Isn’t your time worth more?<br /> | |
| Next James describes a video series he put together. The series contained screenshots for a PowerPoint presentation which he turned into videos using the Screencast-O-Matic software and a headset. After recording the videos, he outsourced the editing work through Elance for about $50. The videos are in Dropbox, allowing his VA to take the reigns on the next task in the process.<br /> | |
| James goes on to explain how he used the same software to create a video for his VA. The presentation details a virtual walkthrough of the instructions on what James wants him to do. As the VA completed the task, he also created a list of step-by-step instructions for an alternate person to follow in the event he is unavailable the next time the task needs done.<br /> | |
| Then James remarks that you can use these same techniques to educate your audience about an affiliate product for the purpose of selling. He suggests using the strategy of slipping the product into a presentation, which has been successful for him over the past years.<br /> | |
| Why Outsourcing Works and the Future of Elance<br /> | |
| James segues into some surprising news he recently received about his favorite outsourcing company, Elance, which in the recent past merged with oDesk. The company is rebranding itself Upwork and are debuting a brand new platform. The Elance blog article introducing Upwork, linked below in the Resources area, promises faster hiring, better collaboration, larger teams, and more.<br /> | |
| When it comes to outsourcing, James finds it a positive experience. He treats listeners to a live walk-through of some of the jobs he currently has listed on Elance, and then compares the price he received in bids for video work to what it would have cost if he had used a local video person from the Greater Vancouver area.<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>33:51</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #388 | Vinny O’hare, 15 Year Internet Pioneer Unplugged with No Holds Barred!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/advice-for-affiliate-managers/</link> | |
| <pubDate>Fri, 17 Jul 2015 02:34:05 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13947</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/advice-for-affiliate-managers/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/advice-for-affiliate-managers/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate manager]]></category> | |
| <category><![CDATA[affiliate summit]]></category> | |
| <category><![CDATA[Virtual Assistant]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, welcomes back returning guests Vinny O'Hare, a 15 year internet pioneer who is also a podcaster, speaker and author with plenty of great advice for affiliate managers. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/advice-for-affiliate-managers/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6476233/buzz_388.mp3" length="54775289" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, welcomes back returning guests Vinny O'Hare, a 15 year internet pioneer who is also a podcaster,</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, welcomes back returning guests Vinny O'Hare, a 15 year internet pioneer who is also a podcaster, speaker and author with plenty of great advice for affiliate managers.<br /> | |
| James kicks off the episode by asking Vinny about the amount of travel he does. After a hurricane destroyed their home in New York, Vinny moved his family to Arizona while he stayed to rebuild the house.<br /> | |
| Now that the house is almost rebuilt, Vinny is still travelling back and forth between the two states and will for another two years until the construction is complete. You can hear about Vinny's experience of being in the house during the hurricane in episode #348 of the Affiliate Buzz.<br /> | |
| The Latest Things that Work Really Well<br /> | |
| Next James asks Vinny, a retired New York subway system employee who has worked as a full-time affiliate marketer for well over a decade, what the latest thing is that's working really well. Vinny's short answer is user generated content through Gravity Forms, a WordPress plugin, and shared social media through a service like HootSuite.<br /> | |
| James and Vinny recap the process. First, set up a form on the Gravity Forms website in such a way that you're asking people questions. The form looks like a normal form on a page to your audience. Then people answer the questions and hit submit, which automatically drops it into the back end of your WordPress site as a draft.<br /> | |
| Vinny interjects that his virtual assistant, or VA, handles about 90% of the responses to these questions. The VA takes care of any editing that needs to be done to the drafts before they are published to the web. The result is a few hundred posts per day on Vinny's WordPress site which he monetizes using AdSense, affiliate programs, and advertising.<br /> | |
| Then James and Vinny discuss his lack of failures lately. Vinny attributes this to the fact that his recent work involves revamping old sites. His one new venture, however, includes a site to promote giveaways.<br /> | |
| The Benefits of Having a Virtual Assistant<br /> | |
| James segues into the topic of the benefits of having a virtual assistant, or VA. James and Arlene each have their own VA, and Vinny hired one in March, 2014 on the advice of a friend. He hired the VA his friend used part time, and in no time at all had her up to 40 hours a week and has steadily hired her at that pace in the time since.<br /> | |
| Vinny had the benefit of getting a VA who was already familiar with the basic process. James wholeheartedly encourages this strategy and tries to impart the importance of hiring a virtual assistant on students in The School of Internet Marketing.<br /> | |
| As Vinny went along, he created how-to guides with screen shots and specific instructions to help train any future virtual assistants that might join his team. He stresses that it is important to make every single move clear when making how-to sheets to avoid problems on down the road.<br /> | |
| For more complicated tasks he might use ScreenFlow (which requires purchase of a license) on his Mac to record himself doing the task so the VA has the best possible instructions. James recommends Screencast-O-Matic, an online software whose free service allows 15-minute recordings.<br /> | |
| A Typical Day with a VA<br /> | |
| Next Vinny explains what a typical day is like working with a virtual assistant. Because they've worked together so long, she just logs in and gets started. Her duties include things like editing and posting interviews and letting people know when their post is live. At the end of the day she sends him a daily progress report.<br /> | |
| Another thing Vinny tasks his VA with is going through social media and following 50 new people per day. He limits it at 50 to avoid getting into trouble with the networks. The VA finds people using hashtags, and once that task is done she re-tweets 15 people at random - it may not even be people that they fo...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>57:03</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #387 | Understanding Attention Conversion with Entrepreneur and Online Educator Declan Dunn</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/understanding-attention-conversion/</link> | |
| <pubDate>Mon, 06 Jul 2015 21:33:15 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13933</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/understanding-attention-conversion/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/understanding-attention-conversion/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[attention conversion]]></category> | |
| <category><![CDATA[customer satisfaction]]></category> | |
| <category><![CDATA[online marketing]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell welcomes entrepreneur and online educator Declan Dunn. Declan Dunn explains the concept of attention conversion and how he discovered the first point of conversion wasn’t a sale, it was simply getting, and retaining, their attention. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/understanding-attention-conversion/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6317080/buzz_387.mp3" length="47961399" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell welcomes entrepreneur and online educator Declan Dunn. Declan Dunn explains the concept of attention conversion and how he discovered the firs...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell welcomes entrepreneur and online educator Declan Dunn. Declan Dunn explains the concept of attention conversion and how he discovered the first point of conversion wasn’t a sale, it was simply getting, and retaining, their attention.<br /> | |
| Introducing Declan Dunn<br /> | |
| Declan Dunn is an internet pioneer with over two decades of hands-on experience in online education, corporate performance enhancement, and affiliate marketing. He also taught a course on business development at the University of California Santa Barbara for three years.<br /> | |
| Declan is the co-founder of <a href="http://fmgnetwork.com/">FMG Network</a> which delivers practical and inspiring information to clients, students, and participants worldwide and the founder of the award-winning Remember.org, a community to help teachers and students find the best online sources for educating about the Holocaust.<br /> | |
| James begins the episode by talking with Delcan about how he got started. Declan got started while living off the grid. He used a backpack mobile phone and a generator to send research papers over the internet. Having to complete work before the gas ran out was great incentive for meeting deadlines.<br /> | |
| Shortly after Declan was introduced to Netscape, a web browser that allowed him to work on something besides CD-Roms. After getting his information online, he had to find a way to drive traffic, a necessity that led to his affiliate marketing career.<br /> | |
| From Off the Grid to Online Marketing<br /> | |
| Declan points out the irony of how similar the early days of affiliate marketing online were to today's affiliate marketing that targets mobile devices. One thing he says has never changed, and is even more important today, is a killer headline. James concurs and recalls the simplicity of some of the earliest websites.<br /> | |
| Declan moved from his educational site to the marketing community by writing books. Although the cover left a lot to be desired, he attended a conference where his book got in leading to a round of introductions with the great names of affiliate marketing at that point which he then interviewed.<br /> | |
| The biggest first success Declan feels he had was his Director of Sales book which taught people how to sell websites in plain English. On the other side of the coin, he cites his biggest as a video series. For the rest of the 90s, with the help of some industry professionals, Declan learned to rethink his attitude about marketing, which he claims was his biggest crutch.<br /> | |
| By the time Y2K rolled around, Declan says things really got interesting. Declan and his associates took the profits from selling their books and created an agency during the dot-com times, where he worked as an outsource project manager, or OPM, for companies like American Express Network Solutions. Even after the dot-com crash, revenue continued to expand.<br /> | |
| James and Declan met again at the 2005 Affiliate Summit where about 500 affiliate marketers conferenced together. By this time, Declan moved on from his agency to work with exclusive clients and projects. That time taught him that everyone feeds everyone else -- in other words, the search engine guy, the social media guy, and the email guy are all connected.<br /> | |
| How to Use Multi-Step Marketing<br /> | |
| Then Declan segues into the topic of multi-step marketing. He explains that people dislike "marketing speak" and says buying a click no longer guarantees making a sale.<br /> | |
| Declan goes on to outline the different steps people take between the first click and the last one that leads to a sale, and says anyone who isn't paying attention to the in-between clicks in the middle is pretty much out of luck on social media.<br /> | |
| James then asks Declan to expand on the phrase attention conversion from stories to sales. Attention conversion is a term to describe using things that make customers happy in order...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>49:57</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #386 | Finally, A Collection of Inexpensive ‘Landing Pages’ that Will Skyrocket Your Conversion Rates</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/inexpensive-landing-pages-that-will-skyrocket-your-conversion-rates/</link> | |
| <pubDate>Tue, 30 Jun 2015 21:13:50 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13931</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/inexpensive-landing-pages-that-will-skyrocket-your-conversion-rates/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/inexpensive-landing-pages-that-will-skyrocket-your-conversion-rates/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[conversion rates]]></category> | |
| <category><![CDATA[landing pages]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell takes the helm without a guest to discuss landing pages, and reveals which ones he uses to skyrocket his conversion rates. James dives right into the topic, starting with a collection of inexpensive landing pages that will literally skyrocket your conversion rate. When he swapped his landing pages out with these, he say conversion rates go from 2% up to as high as 40%. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/inexpensive-landing-pages-that-will-skyrocket-your-conversion-rates/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6316986/buzz_386.mp3" length="30632821" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell takes the helm without a guest to discuss landing pages, and reveals which ones he uses to skyrocket his conversion rates.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell takes the helm without a guest to discuss landing pages, and reveals which ones he uses to skyrocket his conversion rates.<br /> | |
| James dives right into the topic, starting with a collection of inexpensive landing pages that will literally skyrocket your conversion rate. When he swapped his landing pages out with these, he say conversion rates go from 2% up to as high as 40%.<br /> | |
| Glancing Back at Past Affiliate Buzz Episodes<br /> | |
| Looking back, James references Episode #380 of The Affiliate Buzz, titled "Projects You Can and Should Outsource". He feels that the majority of an affiliate marketer's job can be outsourced to other professionals who can do the work for a fraction of what it would cost you to do these things yourself.<br /> | |
| Next James harkens back to Episode #381, "How to Look Like a Million Dollar Business on a Shoe String Budget". In that podcast, he and Arlene shared their inexpensive sources for stock photography, stock video, stock audio, templates for flyers and brochures, and more.<br /> | |
| Then in Affiliate Buzz #383, James and Arlene talked about "Starting Business Over After Life Got In The Way". James says that happens after all of us would care to admit, whether we get sidetracked by illness, last minute holiday, or any other reason for derailment.<br /> | |
| Finally James references Affiliate Buzz #384, "Creating a Presentation that Sells Affiliate Marketing Podcast". In that episode, they discussed Arlene's situation of dealing with her back pain and use the story as an example of how they might use it to promote and sell a related product or service.<br /> | |
| Creating Better Landing Pages for Your Website<br /> | |
| James then segues into the topic of landing pages. A landing page could be a dedicated webpage with an opt-in offer to get people on your email list. It could be a buy-page where you sell an eBook or a product. A landing page has a great headline and subheadline, very little text, maybe a video or audio, but it is designed to create an action, such as generate a lead, a purchase, and so forth.<br /> | |
| Early landing pages were clunky and cumbersome. Putting them together was a great deal of work. Back then, James outsourced the job to someone at Elance. During recent times James discovered a couple of tools. The first is called LeadPages, a lead generation platform, and the second is called OptimizePress. These tools are:<br /> | |
| <br /> | |
| * extremely powerful<br /> | |
| * integrate directly to WordPress<br /> | |
| * very easy to use<br /> | |
| * drag and drop technology<br /> | |
| * have beautiful templates<br /> | |
| * and more!<br /> | |
| <br /> | |
| James says that the biggest feature of these new landing pages is that the conversion rate is built right in, so you know when you log in exactly how well that landing page is converting. Considering how complicated this was in the past, the new methods are a dream in comparison.<br /> | |
| Comparing LeadPages and OptimizePress<br /> | |
| Then James takes a few moments to compare the two software programs. Here is the information he shares during the program:<br /> | |
| LEADPAGES<br /><br /> | |
| Price - $39 per month<br /><br /> | |
| Usage - As many websites as you like<br /><br /> | |
| Templates - Approximately 70<br /> | |
| OPTIMIZEPRESS<br /><br /> | |
| Price - $97 one-time fee<br /><br /> | |
| Usage - Up to 3 WordPress sites<br /><br /> | |
| Templates - Approximately 40<br /> | |
| James adds that both programs integrate well with the top email marketing management software, like AWeber and MailChimp. Your landing page could offer free training or a course, give away a report, book or white paper, webinar registration, product launch funnels, and so forth. LeadPages and OptimizePress both take care of these things for you.<br /> | |
| Tips for Getting Started with LeadPages<br /> | |
| Next James explains how to use LeadPages. After signing up for an account, which you can pay for monthly or enjoy a deep discount for paying annually,]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:54</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #385 | Seven Secrets to Creating a PowerPoint Presentation that Makes You Money on Autopilot – Yes, Really!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/creating-a-powerpoint-presentation-that-makes-you-money-on-autopilot/</link> | |
| <pubDate>Tue, 23 Jun 2015 19:30:36 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13927</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/creating-a-powerpoint-presentation-that-makes-you-money-on-autopilot/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/creating-a-powerpoint-presentation-that-makes-you-money-on-autopilot/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[powerpoint]]></category> | |
| <category><![CDATA[seminar]]></category> | |
| <category><![CDATA[webinar]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene, reveal their secrets for creating PowerPoint presentations to help you use PowerPoint presentations to bring in revenue on autopilot. Yes, really! <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/creating-a-powerpoint-presentation-that-makes-you-money-on-autopilot/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6258857/buzz052815_1.mp3" length="34031557" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene, reveal their secrets for creating PowerPoint presentations to help you use PowerPoint presentations to bring in re...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene, reveal their secrets for creating PowerPoint presentations to help you use PowerPoint presentations to bring in revenue on autopilot. Yes, really!<br /> | |
| James shares that you can use a PowerPoint presentation for anything. He and Arlene kick off the episode by speculating how they might use one for personal reasons. For example, they reminisce about their youngest daughter’s teenage years and how they might revisit them in a PowerPoint during her upcoming wedding.<br /> | |
| Taking Your PowerPoint from Recording to Revenue<br /> | |
| James states the beautiful thing about a PowerPoint is that once it's together, if it logically takes the visitor from the beginning to a desired action for the end, there are so many places to distribute it where people are looking for this information. James doesn't use the term "autopilot" often, but this is one situation where it fits.<br /> | |
| James is something of an authority on this topic. Arlene says she has watched James put together PowerPoint presentations for years. James has put together at least 600 PowerPoint presentations since completing his first ones, and each one could encompass a couple of hundred slides or better.<br /> | |
| You can share a PowerPoint in so many places. James reminds that if you have affiliate products, that you can tie those into your PowerPoint as well. Some of the places you might present your PowerPoint include:<br /> | |
| LIVE GROUPS - PowerPoint presentations can be used in front of live groups. James says a good bit of his revenue comes from live speaking events, from worldwide conferences to local meetups.<br /> | |
| WEBINARS - You can either present during a live webinar or pre-record PowerPoint presentations with a program like Screencast-O-Matic, which costs a fraction of other programs and is very easy to use. Then use them as part of a webinar for an online audience. Then you can share it on SlideShare.net which has about 700 million unique visitors per year.<br /> | |
| TRAINING SEMINARS - You can use a PowerPoint to present products and services that are part of your affiliate program. For example, you might show people how to set up their own website through GoDaddy or Bluehost, the latter of which starts out at $65 but then pays about $90 per person you refer to them after you've referred an initial few.<br /> | |
| James mentions that you can also use YouTube to share your PowerPoint presentation. You can use the embed link in YouTube to refer people to your website where they can learn more about products and services you offer through affiliate programs.<br /> | |
| Creating an Outline for Your PowerPoint<br /> | |
| Then James divulges that the first step to creating a PowerPoint is creating an outline. In Episode #384 of the Affiliate Buzz, James and Arlene talked about having a story, in this case it was Arlene's ongoing search to find relief for her back pain.<br /> | |
| James says once you have a story, then you have the backbone of your PowerPoint presentation (no pun intended). This is because your story is something you can thread through your entire presentation.<br /> | |
| 1. Tell the viewer know what you'll be talking about during the presentation. Pick about 5 or 6 things so they know what to look forward to in the PowerPoint.<br /> | |
| 2. Tackle their challenges, needs, and desires right up front. The better you know your audience, the better you will be able to address this. You want to get your audience's attention. Arlene's desire is to be pain-free.<br /> | |
| 3. Address some of the potential solutions that you tried. Include what worked and what didn't work, and give information about the outcome of each potential solution. What might not work for you might be the solution someone else needs a push toward. Some things Arlene has tried include acupuncture, traction therapy, stimulation, and tai-chi.<br /> | |
| 4. Zero in on what solved the problem,]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>35:27</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #384 | Telling to Selling – Why It’s All About the Story</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/telling-to-selling-why-its-all-about-the-story/</link> | |
| <pubDate>Wed, 03 Jun 2015 07:17:04 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13919</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/telling-to-selling-why-its-all-about-the-story/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/telling-to-selling-why-its-all-about-the-story/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[podcast]]></category> | |
| <category><![CDATA[presentations]]></category> | |
| <category><![CDATA[selling tips]]></category> | |
| <category><![CDATA[tellingyourstory]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene reveal exclusive insight on "Telling to Selling - Why It's All About the Story" or how to create a presentation that sells your affiliate marketing podcast. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/telling-to-selling-why-its-all-about-the-story/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6161571/buzz_384.mp3" length="34031557" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene reveal exclusive insight on "Telling to Selling - Why It's All About the Story" or how to create a presentation tha...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene reveal exclusive insight on "Telling to Selling - Why It's All About the Story" or how to create a presentation that sells your affiliate marketing podcast.<br /> | |
| The episode opens with a special Happy Birthday to James. Arlene about the celebration for their family's patriarch, including a sentimental grandchildren who presented their grandpa with some special artwork.<br /> | |
| Finding a Topic for Your Presentation<br /> | |
| Then James and Arlene dive into today's topic, creating presentations to help sell your affiliate marketing podcast. James has put together hundreds of presentations, many of which Arlene has taken part. James says there are a few ways to display your presentation to others, but the bottom line is that you are trying to sell something.<br /> | |
| James and Arlene do a mini-brainstorming session and decide on the topic of sciatic nerve pain, something which Arlene suffers from and has been researching. During the podcast she relates the events leading up to the problem, and what she wishes she would have known when the pain first surfaced.<br /> | |
| Speaking of having a story, James says that's one thing he looks for when creating a presentation. As the story unfolds, you want to be able to hang things on it.<br /> | |
| Some of the things mentioned in Arlene's story include:<br /> | |
| <br /> | |
| * Chiropractor<br /> | |
| * Acupuncture<br /> | |
| * Sciatic pain<br /> | |
| * Kinesiology<br /> | |
| * Orthopodics<br /> | |
| * Bowen therapy<br /> | |
| * Physiotherapy<br /> | |
| * Back surgery<br /> | |
| <br /> | |
| After three specialists, the pain would go away for a day or two but would come right back. She wound up in the emergency room where, because x-rays had already been performed, a CAT scan was planned. The result was a bulging disk putting pressure on her sciatic nerve, and the latest attempt to seek relief will be seeing a physiotherapist who also does acupuncture.<br /> | |
| Creating Your Presentation in Four Easy Steps<br /> | |
| James then outlines his four-step process for creating a presentation based on a personal story such as the one Arlene shares during this episode. Although some things might be uncomfortable to talk about, people don't forget the personal experiences and stories you share with them.<br /> | |
| 1. Identify the problem.<br /><br /> | |
| 2. Find the story in the problem.<br /><br /> | |
| 3. Tell the story in great detail.<br /><br /> | |
| 4. Use the solution to sell a product or service.<br /> | |
| James says to outline your story from beginning to end. He does this before he ever opens up his presentation software. Once you are organized, it makes the act of putting the presentation together easier.<br /> | |
| Arlene agrees and adds that sharing a personal story makes you more credible to your audience. If they have similar experiences, then they trust what you are saying because you both had the same problem.<br /> | |
| Arlene has some experience in this area from when she wrote the book: Getting Adam Back - A Mother's Triumph Over Epilepsy & Autism. The book is their son Adam's story. Arlene says she followed her chronologically organized records and the story flowed from her. James says this isn't a simple little e-book, but a full-length novel available on Amazon.<br /> | |
| Did You Enjoy Today's Episode?<br /> | |
| Please head over to <a href="http://jamesmartell.wpengine.com/itunes" target="_blank" class="broken_link">http://jamesmartell.wpengine.com/itunes</a> where you can leave a review. It helps other people discover the Affiliate Buzz so they can also benefit from the knowledge shared in these podcasts.<br /> | |
| There's a brand new way to sign up for the Affiliate Buzz. Send a blank email to <a href="mailto:[email protected]" target="_blank">[email protected]</a> if you'd like to subscribe and, if you send one now, then James and Arlene will show their gratitude by sharing an exclusive bonus report.<br /> | |
| Resources:<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>35:27</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #383 | Starting Business Over After Life Got In The Way</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/starting-business-over-after-life-got-in-the-way/</link> | |
| <pubDate>Thu, 28 May 2015 17:54:06 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13907</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/starting-business-over-after-life-got-in-the-way/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/starting-business-over-after-life-got-in-the-way/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate business]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[business advice]]></category> | |
| <category><![CDATA[start business over]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene follow up on the last episode, I Sure Screwed that Up, with more advice for starting business over after life gets in the way. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/starting-business-over-after-life-got-in-the-way/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6134256/buzz_383.mp3" length="31131338" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene follow up on the last episode, I Sure Screwed that Up, with more advice for starting business over after life gets ...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene follow up on the last episode, I Sure Screwed that Up, with more advice for starting business over after life gets in the way.<br /> | |
| James shares that before the podcast, he had a nice drive along the Vancouver area coastline. He and Arlene describe the moderate climate of their corner of the continent, and compare it to temperatures in some other areas of North America.<br /> | |
| When Life Derails Your Business Plan<br /> | |
| James then segues into the topic of what happens when you come back after something gets in the way of your business. If you started your company with high hopes, then you are not alone. James says he and Arlene did the same after the dot-com crash happened and merchants that previously paid for leads no longer existed.<br /> | |
| After deciding to take off again, in the middle of the Christmas holidays several years ago, James and Arlene's business took another hit when suddenly their sites disappeared and everything stopped ranking. Once again they started over.<br /> | |
| James and Arlene also run through some of the ways they've seen life derail entrepreneurs' plans to start a business. These range from taking time to recover after a death in the family, to the merchant changing something that affects the conversion rate, to losing your passwords and domain name, and more.<br /> | |
| How to Start Over after Life Happens<br /> | |
| Life creates ebbs and flows that will cause you to adapt and change your business. During this episode, James and Arlene share tips about starting over that include:<br /> | |
| <br /> | |
| * Get a plan in place that is your own. James cautions against using someone else's plan. You know what's best for your business.<br /> | |
| * Unsubscribe from all your lists. This will allow you to focus without distractions or influences.<br /> | |
| * Turn off the online noise, grab a pencil and paper, and really focus on making your plan.<br /> | |
| * Evaluate the status of every aspect of your site. You might need to prune back a few things, or scrap everything and start over.<br /> | |
| * Look at the end result. Arlene offers some ideas for things you might want in the end result, such as your website graphics, how you're going to use that site to sell, etc.<br /> | |
| <br /> | |
| Why People Enter the Affiliate Marketing Industry<br /> | |
| When James and Arlene entered the business, they had four children between the ages of 5 and 12. One of their sons was very ill at the time (and thankfully is in good health now). James' goal was to earn $100 per day to have money to pay for the things his family needed.<br /> | |
| Today James and Arlene have come a long way. They not only achieved James' original goal, but also saw some of their dreams come to reality. During the podcast they discuss the importance of visualizations for success, not only in business but in all areas of your life.<br /> | |
| Arlene offers that if you're looking for some help in this area, to check out the Hay House World Summit, an online journey to self-discovery, health and success.<br /> | |
| If you're in need of help, then head over to The School of Internet Marketing where you can find help with a wide range of topics like these:<br /> | |
| <br /> | |
| * Affiliate Marketer's Bootcamp is a must for getting started, or re-started with your business.<br /> | |
| * Daily Traffic Blueprint can help you learn how to drive more traffic to your site.<br /> | |
| * Outsourcing Essentials explains how to build a team of freelance contractors via a site like Elance.<br /> | |
| * Email Marketing 101<br /> | |
| * and more!<br /> | |
| <br /> | |
| Links to the courses can be found in the list of resources below.<br /> | |
| Did you enjoy today's episode? Please head over to http://jamesmartell.wpengine.com/itunes where you can leave a review. It helps other people discover the Affiliate Buzz so they can also benefit from the knowledge shared in these podcasts.<br /> | |
| There's a brand new way to sign up for the Affiliate B...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:26</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #382 | Well, I Sure Screwed That Up!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/well-i-sure-screwed-that-communication-up/</link> | |
| <pubDate>Thu, 21 May 2015 18:44:53 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13904</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/well-i-sure-screwed-that-communication-up/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/well-i-sure-screwed-that-communication-up/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[communication with client]]></category> | |
| <category><![CDATA[good communication]]></category> | |
| <category><![CDATA[website design]]></category> | |
| <description><p>James tackles the topic at hand, which is a project that did not meet with his client's satisfaction. Upon unveiling a site to a client, the reaction was not what James had hoped to hear. Good communication is the key to a successful project. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/well-i-sure-screwed-that-communication-up/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6102024/buzz_382.mp3" length="30931181" type="audio/mpeg" /> | |
| <itunes:subtitle>James tackles the topic at hand, which is a project that did not meet with his client's satisfaction. Upon unveiling a site to a client, the reaction was not what James had hoped to hear. Good communication is the key to a successful project. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene, talk about a project that didn't go so well. James says, "In fact, I completely screwed it up". The headline for this episode pretty much sums it up.<br /> | |
| Before introducing the topic, James and Arlene briefly talk about their latest breakation to Oak Harbor in Washington State, and all the benefits that this type of working vacation offers. Arlene shares that getting away from your house makes a huge difference in attitude as it is a great way to refresh.<br /> | |
| James divulges that he frequently leaves home with his laptop to spend evenings working in a local pub. When people ask him how he can work with all the pub-related noise he explains that he was home all day.<br /> | |
| When people ask Arlene if she minds, she assures them that she has no problem having the house to herself for a few hours. James adds that after all, they have spent day after day together for at least a couple of decades.<br /> | |
| What to Do When a Project Goes Off the Rails<br /> | |
| Next James tackles the topic at hand, which is a project that did not meet with his client's satisfaction. Upon unveiling a site to a client, the reaction was not what James had hoped to hear.<br /> | |
| James quickly points out that while he blames only himself, that he has never missed the mark by this far. Arlene chimes in that this type of reaction rarely happens from their clients. There was only one way to respond, and that was by making it right.<br /> | |
| Over the past few episodes, James and Arlene have boasted the benefits of outsourcing. While James is better accustomed to being the client who gives the details, he recognizes that he should have asked for more details from his client in this situation.<br /> | |
| Arlene says that from the start she and james did not ask the right questions, and did not ask enough questions, to get the full picture of what their client wanted. James says if he would have picked up on this, then the entire negative situation could have been avoided.<br /> | |
| A Red Flag to Alert You to Get More Details<br /> | |
| After a short break, James describes how he and Arlene organize their project through every stage, from initial templates to collaborating with members of their team through Basecamp. Looking back, James says something stood out that should have come up as a red flag.<br /> | |
| "James, I trust you to take care of this for me."<br /> | |
| In retrospect, James says this was a warning that the client wasn't sure what he wanted from the project. Arlene adds that even though the client had some ideas, he was not sure how to express them.<br /> | |
| James points out that if you have to look up terms, such as "whimsical", then you may want to ask your client for a deeper understanding to make sure that you are both on the same page.<br /> | |
| How James and Arlene Righted the Problem<br /> | |
| In an effort to satisfy the needs of their client, James and Arlene went back to the drawing board. Arlene touched base with the client via telephone and, along with asking a lot of questions about what he did and did not like about the first attempt, she made detailed notes about his vision for the finished results.<br /> | |
| The steps they took included:<br /> | |
| <br /> | |
| * James and Arlene scrapped the initial site including graphics and logo.<br /> | |
| * The text was all rewritten from scratch so the tone suited the style.<br /> | |
| * James and Arlene developed a character graphic at the client's request.<br /> | |
| * Other elements of the site were color-coded to tie into the character.<br /> | |
| <br /> | |
| The client, James, and Arlene are all thrilled with the new results. You can see at <a href="http://thedebtninja.com/" target="_blank">http://thedebtninja.com/</a> but James asks that you keep in mind that the telephone number is still a dummy number at the time of this podcast's recording. It was a good lesson learned that good communication is the key to a successful project...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:13</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #381 | How to Look Like a Million Dollar Business on a Shoe String Budget</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-look-like-a-million-dollar-business-on-a-shoe-string-budget/</link> | |
| <pubDate>Thu, 14 May 2015 18:37:12 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13892</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-look-like-a-million-dollar-business-on-a-shoe-string-budget/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-look-like-a-million-dollar-business-on-a-shoe-string-budget/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[webpages]]></category> | |
| <category><![CDATA[website design]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and his wife Arlene offer some great examples and takeaways so that you know how to look like a million dollar business on a shoe string budget. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-look-like-a-million-dollar-business-on-a-shoe-string-budget/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6068902/buzz_381.mp3" length="32206003" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and his wife Arlene offer some great examples and takeaways so that you know how to look like a million dollar business on a shoe string budge...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and his wife Arlene offer some great examples and takeaways so that you know how to look like a million dollar business on a shoe string budget.<br /> | |
| The episode starts out with James and Arlene relaying their love of baseball season. They reminisce about their children's days in the outfield as a segue to share that their granddaughter is enjoying her first year of playing t-ball.<br /> | |
| The High Cost of Not Keeping Updated<br /> | |
| James then turns to the topic at hand and lets listeners in on one of Arlene's pet peeves, which is outdated websites. Arlene chimes in, giving both her impression of her reaction to finding one and her reason for disliking them.<br /> | |
| Next James and Arlene talk about what an outdated website costs the business owner in terms of sales. Arlene explains that she will not shop from sites that look outdated, because she wants to know that her online purchases will work out.<br /> | |
| Arlene then goes on to talk about the advantages of having a professional look, and not just on your webpage. The professional look is not only limited to your webpages, but is also extended to your presence on social media sites as well.<br /> | |
| Arlene points out that people want to see a website that looks professional with an updated, current appearance, functional features (including no dead links), and that is aesthetically pleasing. Attention to these details have the power to boost your sales.<br /> | |
| After sharing some specific examples of outdated websites that he has visited in the recent past, James reveals the secret weapon that he and Arlene use to really improve the look and feel of both a website and an online presence in a huge way for a low price.<br /> | |
| The Envato Marketplace offers a suite of websites with dynamic features such as WordPress themes, stock video, audio, Photo Dune for royalty free photos, Code Canyon for speciality scripting and coding, and 3D Ocean for effects and graphics.<br /> | |
| James and Arlene use the Envato Marketplace on a daily basis, and during the podcast discuss the site's features which include the following for as low as $1 per item:<br /> | |
| <br /> | |
| * PhotoDune.net offers royalty-free stock photography in a wide range of sizes to serve all the needs of your web or social media site.<br /> | |
| * 3DOcean has 23,825 3D models, textures, and accessories that you can use in Photoshop or other graphic design programs.<br /> | |
| * GraphicRiver boasts 373,777 stock graphic files as well as a drop-down menu of web elements like banners, sliders, newsletters, and more.<br /> | |
| * AudioJungle contains 261,150 royalty-free audio files which you can use to help put some pizazz into your podcast.<br /> | |
| * ThemeForest provides 19,338 website templates and themes for email, WordPress, Joomla, and more starting at $3 each.<br /> | |
| <br /> | |
| James points out that once you have an Envato account, everything you purchase stays within your account. This means the history of your purchasing something, like a photo or template, is still there if you misplace or lose the file after downloading it and you can download it again for no extra charge.<br /> | |
| Arlene adds that Envato is very user-friendly, and that the search engines give results that are the best potential matches for your project. James performs a live demonstration using AudioJungle, where he searches for things like dogs and jets and then gives an actual sampling of the sounds found within the search results.<br /> | |
| Wrapping things up, James and Arlene share their final thoughts about Envato, including using the site's resources in conjunction with outsourcing work through a site like Elance.<br /> | |
| Don't miss an episode of the Affiliate Buzz. There's a brand new way to sign up. Send a blank email to <a href="mailto:[email protected]" target="_blank">[email protected]</a> now and receive a bonus complimentary report.<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>33:32</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #380 | Projects You Can and Should Outsource: Get Much More Done in a Lot Less Time</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/projects-you-can-and-should-outsource/</link> | |
| <pubDate>Fri, 08 May 2015 20:03:34 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13887</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/projects-you-can-and-should-outsource/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/projects-you-can-and-should-outsource/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[elance]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <category><![CDATA[project management]]></category> | |
| <category><![CDATA[virtual team]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by co-host Arlene to present tips for how you can outsource projects to get much more done in a lot less time. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/projects-you-can-and-should-outsource/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6042499/buzz_380.mp3" length="52182270" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by co-host Arlene to present tips for how you can outsource projects to get much more done in a lot less time. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by co-host Arlene to present tips for how you can outsource projects to get much more done in a lot less time.<br /> | |
| James kicks off the episode by inviting Arlene to share how she gets more done in less time through outsourcing contractors via Elance. She explains how outsourcing makes her job easier, and describes how her team of outsources kept everything on track when she was away from her desk the previous day.<br /> | |
| Getting Your Outsourcing Projects Off on the Right Foot<br /> | |
| James then opens his Elance account to give an on-the-spot review of the projects they currently have open. Arlene explains about ongoing jobs, and how Elance allows clients to keep the job open by adding milestones for additional work over a long period of time. This is especially helpful once you find the right person for a particular job.<br /> | |
| Next James describes the most recent project they posted. In less than 24 hours, nearly two dozen contractors from around the world have vied on the job with proposed bids ranging from just over $150 to $650. James and Arlene agree that they are always amazed at the diversity and range of the bids, as it really brings the world together.<br /> | |
| James goes on to list some of the other projects he and Arlene are currently outsourcing, which include someone to write about environmental products, a voice talent, a graphic designer, ghostwriter, someone for WordPress help, a video editor, and the list goes on and on.<br /> | |
| The Benefits of Having an Outsourcing Team<br /> | |
| For a reasonble hourly fee, Arlene outsources adminstrative and other work as needed to an outsourced Virtual Assitant. As James points out, if you're doing the work of someone you can pay $5 per hour to do, then you lower your value to $5 per hour.<br /> | |
| Then James talks about the price difference between hiring someone through outsourcing and privately hiring someone for the job, and goes on to use examples from his current cache of Elance projects.<br /> | |
| <br /> | |
| * Do what you do best, and outsource the rest. James admits he does not deal with technical issues very well, and outsourcing is a great way for him to avoid the stress of trying to handle everything himself. That's what these people do for a living.<br /> | |
| * When creating projects, if you need a quick turnaround time, James suggests adding a line saying you are ready to award the job to the first person with the expertise who offers a fair price. This will help you avoid those who drive the price up for these types of jobs.<br /> | |
| * Beware of price jumps. James has called a few contractors out on bidding up prices for similar jobs. For example, if a contractor bids $70 on a job and you award it to them, then they should not bid $110 to do a repeat job with similar requirements.<br /> | |
| * Communicating with outsourcers can tricky. James gives examples of how resources like Skype can be handy when dealing with jobs of a technical nature which may need a quick answer. Otherwise you can use Elance's internal messaging service as long as you check regularly for new messages and give prompt replies. James also shares a live example of how a communication problem can delay an entire project.<br /> | |
| * Creating your own digital products is vital to affiliate marketing, and was the topic of Affiliate Buzz #379. James is currently creating a new e-book with the help of an outsourced ghost writer. He reads off actual emails during the podcast to give examples of what communication should sound like when a project is going well.<br /> | |
| <br /> | |
| James and Arlene wrap up the podcast with some advice for using Google Documents and Dropbox to collaborate with clients. Arlene also reminds that if you post a job to Elance and don't find the right person, then you can cancel the project, risk-free.<br /> | |
| There's a brand new way to sign up for the Affiliate Buzz.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>54:21</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #379 | How to Earn $2,000-$3,000 a Month with Audio Marketing</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-earn-money-with-audio-marketing/</link> | |
| <pubDate>Mon, 04 May 2015 19:50:34 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13885</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-earn-money-with-audio-marketing/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-earn-money-with-audio-marketing/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[audio marketing]]></category> | |
| <category><![CDATA[podcasting]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and his wife Arlene reveal how to earn $2,000 to $3,000 per month with audio marketing. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-earn-money-with-audio-marketing/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/6021751/buzz_379.mp3" length="28186901" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and his wife Arlene reveal how to earn $2,000 to $3,000 per month with audio marketing. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and his wife Arlene reveal how to earn $2,000 to $3,000 per month with audio marketing.<br /> | |
| James kicks off the episode by sharing strategies that he and Arlene have successfully used to generate revenue for many, many years now. One such strategy is podcasting, which is such a nice fit for affiliates and the affiliate model because essentially, it's just a method of marketing.<br /> | |
| Then James explains that audio is coming on strong for perhaps the first time in marketing history. Google originally indexed texts, then images, and then jumped straight to video. Somehow the audio portion got missed. James shares his surprise that more people aren't using this powerful tool.<br /> | |
| The conversation then segues into strategies for using audio to better engage audiences on your website. During this episode, James and Arlene also discuss about products to create to help gain audiences. If you missed the previous episode, Affiliate Buzz #378, then head there next to learn about selling your own products and getting 100% profit.<br /> | |
| Overcoming the Biggest Audio Stumbling Block<br /> | |
| The biggest stumbling block is having a place to record. James uses Audacity by SourceForge, a free software which is as easy to master as Microsoft Word. In the past when introducing other affiliates to the software, James has found that they've picked it up in just a few minutes.<br /> | |
| After downloading the software, the next thing he suggests is to get a decent headset. James recommends the one he uses, a German-made model by Sennheiser that Arlene got for him. It plugs in via USB, has excellent sound quality, and costs under $50 USD. Listeners can visit http://www.podcastingmastery.com/headset for more details.<br /> | |
| Recording is as easy as hitting the red button on the software application and recording. If you don't like what you hear, then you can delete and re-record. Otherwise you can edit out um's, ah's, and other pregnant pauses to tighten up the recording right in the software - the same methods used by other professionals.<br /> | |
| How to Use Audio Marketing to Create Money<br /> | |
| Next James talks about ways you can use audio to create money. In other words, audio increases the chance to generate a higher number of sales to increase your bottom line. The methods James and Arlene discuss during this episode include:<br /> | |
| 1. Audio Newsletter<br /><br /> | |
| When sent out once or twice a month, an audio newsletter can take the text version to the next level. Instead of narrating your text newsletter, share something relevant like:<br /> | |
| <br /> | |
| * Customer Reviews<br /> | |
| * Industry News<br /> | |
| * Tutorials<br /> | |
| <br /> | |
| When you offer relevant information via audio, you'll gain readers who prefer to listen over read.<br /> | |
| 2. Audio Courses<br /><br /> | |
| An audio course, James has found, is easier to put together than a video course. More importantly, people prefer attending audio courses as they can download and listen wherever is convenient, including on the commute to and from their day job.<br /> | |
| The example James uses in this episode is Guest Blogging Mastery, a course with 12 fifteen-minute episodes. Putting together an audio course is no different from putting a course together in an eBook, video, or other document. The steps are:<br /> | |
| a. Organize your information, such as separating into chapters or other sections.<br /><br /> | |
| b. Choose your preferred media format(s), which could be audio, print, or video.<br /><br /> | |
| c. Edit your own audio files or hire someone from Elance (approx. cost $120 USD) to edit them for you with some nice theme music.<br /><br /> | |
| d. Have someone from Elance transcribe the audio into an eBook (approx. cost $100 USD.)<br /><br /> | |
| e. Hire someone from Elance to create an attractive cover for your eBook (approx. cost $50 USD.)<br /><br /> | |
| f. Put some marketing materials (approx.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>29:21</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #378 | How to Create Quality Digital Products, Earn Passive Income and Work from Home</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-create-quality-digital-products/</link> | |
| <pubDate>Fri, 24 Apr 2015 18:42:24 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13869</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-create-quality-digital-products/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-create-quality-digital-products/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[digital products]]></category> | |
| <category><![CDATA[passive income]]></category> | |
| <category><![CDATA[work from home]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene, shares some tips and takeaways on how to create quality digital products, earn passive income and work from home. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-create-quality-digital-products/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5975210/buzz378.mp3" length="29975784" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene, shares some tips and takeaways on how to create quality digital products, earn passive income and work from home. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell along with his wife Arlene, shares some tips and takeaways on how to create quality digital products, earn passive income and work from home.<br /> | |
| James points out that working from home offers a lot of benefits. He turns to Arlene who describes the sunny, beautiful day outside. Because she's not cooped up in a cubicle all day, she can enjoy the fresh, Pacific air from the comfort of her own patio or gazebo.<br /> | |
| Benefits of Meeting Up with Other Entrepreneurs<br /> | |
| James then shares about a recent speaking engagement he had at the Vancouver Entrepreneurs Group. At the last minute, he convinced Arlene to go with him - something she could do because of her work-from-home schedule.<br /> | |
| Next James recommends checking out Meetup.com for gatherings related to marketing or affiliate marketing. He and Arlene have found it very beneficial to use these gatherings to meet new friends and network with other businesses. Just because it's an affiliate product doesn't mean you can't promote it to the offline world as well.<br /> | |
| James offers a firsthand, quick review of a gadget he found at Affiliate Summit in January called the JBL Charge 2. It's a Bluetooth-driven speaker the size of a tall beer can. Arlene was dubious at first, but after seeing it in action agrees that it's an invaluable tool.<br /> | |
| How Digital Products Can Increase Your Passive Income<br /> | |
| The topic of digital products is near and dear to James and Arlene's hearts, as they've been using them alongside their affiliate business for more than a dozen years.<br /> | |
| <br /> | |
| * THE AFFILIATE MARKETER'S HANDBOOK 2002 was James' first foray into writing a book and hiring an editor. It took him about six months, but the time was well-spent as the book sold over 5,000 copies.<br /> | |
| * THE AFFILIATE BUZZ was the Martell's next digital product. This allowed students to better connect with James and Arlene and ask questions. At a fee of $10 per month, they had more than 500 subscribers for nearly five years.<br /> | |
| * DIGITAL COURSES and BOOT CAMPS followed the success of the eBook and the podcast.<br /> | |
| * THE SCHOOL OF INTERNET MARKETING is the most recent digital product offered by James and Arlene Martell. It was founded to meet the needs of business owners who want to understand and use the most powerful internet marketing tools as quickly as possible.<br /> | |
| <br /> | |
| James points out that these courses all revolve around an eBook, an audio, online membership, or some other type of digital product.<br /> | |
| Advantages of Having Your Own Digital Product<br /> | |
| Next James and Arlene talk about the advantages of having your own digital product. One of the biggest reasons is that you get to claim 100% of the sales, unlike an affiliate program where you just earn a percentage of the sales.<br /> | |
| James says another benefit is that you get to control everything: the landing pages, your lead magnet, and the entire sales process from beginning to end. On the affiliate side, you can only control leading the customer to the online shopping cart.<br /> | |
| Then James shares another huge benefit, which is that you can start your own affiliate program. This is how James doubled the amount of sales for the first eBook he ever published.<br /> | |
| Arlene points out that it's great to have your own product, because it's another revenue stream for your website. James adds that there is a high level of prestige that comes with creating your own product, and that it can open doors for indirect benefits, like speaking engagements.<br /> | |
| Additionally, because the digital product is digital, then once you create it there is no cost to manufacture print copies. These digital products include eBooks, podcasts, digital courses, and membership sites.<br /> | |
| James cautions that instead of trying to create everything and winding up with fluff, choose one product and take the time to commit to create a good produc...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:13</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #377 | Outsourcing, Hiring a Virtual Assistant and Get Everything Done in Waaaaaay Less Time!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/outsourcing-hiring-a-virtual-assistant/</link> | |
| <pubDate>Thu, 09 Apr 2015 21:37:40 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13861</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/outsourcing-hiring-a-virtual-assistant/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/outsourcing-hiring-a-virtual-assistant/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[hiring a virtual assistant]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <category><![CDATA[time management]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by co-host Arlene Martell for reviews of some on-the-spot topics. James kicks off the episode with a reminder that the Podcasting Mastery course at The School of Internet Marketing kicks off on April 7. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/outsourcing-hiring-a-virtual-assistant/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5903243/buzz040215_2.mp3" length="31250165" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by co-host Arlene Martell for reviews of some on-the-spot topics. James kicks off the episode with a reminder that the Podcasting M...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by co-host Arlene Martell for reviews of some on-the-spot topics.<br /> | |
| James kicks off the episode with a reminder that the Podcasting Mastery course at The School of Internet Marketing kicks off on April 7. Anyone who learns more about podcasting on their own is encouraged to check out a free podcasting webinar.<br /> | |
| Next James and Arlene discuss her recent birthday, and a gift of personalized wall art that she received from her grandchildren. James segues into the fact that he recently took note of how Arlene manages her time. She's getting way more done in way less time.<br /> | |
| What You Can Do to Work Less and Earn More<br /> | |
| Then James asks Arlene to define the term "breakation". A term coined by the couple years ago, a breakation is a few extra days booked before or after an event, like a conference. These days give them time to get out and explore the geographic area where the event takes place. It works out great, especially in cities like New York or Las Vegas.<br /> | |
| This leads to James recalling a family memory involving swimming at Black Rock beach in front of the <a href="http://www.sheraton-maui.com/" target="_blank">Sheraton Maui Resort & Spa</a>. He and his daughter were swimming in the tropical waters when he bumped right into a sea turtle that, unphased, kept swimming right along. To James, this "Swimming with the Turtles" story parallels the job of an affiliate marketer.<br /> | |
| Arlene's secret to getting more done is outsourcing work to others. Her team of includes her Virtual Assistant (who is a WordPress expert), an Internet technician, and two types of writers - standard writers that she uses all the time, and new writers that she uses for specific purposes. Arlene enjoys working with these people because she can give any member of her team basic instructions and they get the job done.<br /> | |
| Staying Organized with Project Management Apps<br /> | |
| Next James and Arlene talk about the benefits of project management applications. Their app of choice is Basecamp, which helps groups of people finish projects together. For example Arlene uploads project descriptions and assigns tasks to her team members. As each person finishes their part of the job, they tick it off as complete in Basecamp.<br /> | |
| James goes on to discuss how he and Arlene did things in the early days before Elance and outsourcing, and remarks that there is no reason why anyone should do all of this work themselves. He also points out that if you do work that you could hire someone else to do for $5 per hour, then it is like saying your worth is $5 per hour.<br /> | |
| Arlene chimes in that outsourcing also saves the frustration of trying to do everything yourself. It erases the learning curve. As James explains, you will have to hire someone if something goes wrong, so you might as well outsource the work. During the podcast Arlene shares these tips for listeners who plan to outsource:<br /> | |
| <br /> | |
| * Your project description should state exactly what you are looking for.<br /> | |
| * There is a good chance that you get just the right person for your job.<br /> | |
| * If the person you want bids too high, ask them if they are willing to work within your budget.<br /> | |
| <br /> | |
| After a short break, James references the professionals mentioned during the advertisements. He mentions that Tim Ash, Danny Sullivan, and Bruce Clay are people he has met personally, and that if you are looking for someone to advertise your business, then turn to the people at WebMasterRadio.FM, just like other professionals with high conversion rates.<br /> | |
| Then James and Arlene revisit the topic of Basecamp, a program management app that Arlene says has been vital to their business. They can put all of their projects in separately via to-do lists with tasks assigned to specific team members. James reveals that listeners who want to give it a try can head over to Bas...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:33</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #376 | The School of Internet Marketing + Webinar and an Exciting NEW Course!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/the-school-of-internet-marketing-webinar-and-an-exciting-new-course/</link> | |
| <pubDate>Fri, 03 Apr 2015 01:42:56 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13854</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/the-school-of-internet-marketing-webinar-and-an-exciting-new-course/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/the-school-of-internet-marketing-webinar-and-an-exciting-new-course/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[podcasting course]]></category> | |
| <category><![CDATA[podcasting mastery]]></category> | |
| <category><![CDATA[the school of internet marketing]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by co-host Arlene to discuss The School of Internet Marketing, a webinar, and an exciting new course. James kicks off the episode with a recap of what's been going on in the past weeks, including an <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/the-school-of-internet-marketing-webinar-and-an-exciting-new-course/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5861847/buzz_376.mp3" length="32193889" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by co-host Arlene to discuss The School of Internet Marketing, a webinar, and an exciting new course.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by co-host Arlene to discuss The School of Internet Marketing, a webinar, and an exciting new course.<br /> | |
| James kicks off the episode with a recap of what's been going on in the past weeks, including an update about Arlene's surgery, a visit to an acupuncturist, and more. As James points out, a flexible schedule is another great example of the benefits of having a career in affiliate marketing.<br /> | |
| James then digs into the meat of this episode - The School of Internet Marketing. He and Arlene recap the humble beginnings of this online facility, and then go through the evolution of the school starting with the Affiliate Marketers' Handbook.<br /> | |
| From Handbook to Premiere Online Educational Courses<br /> | |
| James asks Arlene to take listeners back a decade to the first boot camp they hosted in Vancouver. People flew in from all over the world, giving James and Arlene an opportunity to connect with them in person over a period of a few days.<br /> | |
| After the training was done, Arlene explains, she and James took the students on a tour of Vancouver. Although they had to give a lot of information in a short period of time, the sold-out event was such a great success that they held it again the next year.<br /> | |
| Then in 2007 James was introduced to online conferencing as a way to do online training. In that same year, he and Arlene kicked off the Affiliate Marketers' Boot Camp: the Online Edition. Arlene explains the benefits of live sessions and agrees with James that it was a lot of fun. Some of those benefits included:<br /> | |
| <br /> | |
| * Nobody had to pay the fare to fly from their home to Vancouver.<br /> | |
| * Online sessions meant spreading information out over weeks, as opposed to cramming it into a few short days.<br /> | |
| * The online Boot Camp allowed students to build an affiliate site over the course of the sessions.<br /> | |
| <br /> | |
| While teaching the courses, James and Arlene needed a place where students could meet up online. They registered a website, put together a membership site for everyone to log in, and set it up so students would have access to audio, video, and printed transcripts for the various classes.<br /> | |
| James and Arlene quickly recognized that despite being extremely fluent in their own areas of expertise, they could not teach everything there was to know about these new mediums such as YouTube, Twitter, and other social media networks. And thus <a href="http://www.theschoolofinternetmarketing.com/" target="_blank">The School of Internet Marketing</a> was born.<br /> | |
| New Courses at The School of Internet Marketing<br /> | |
| Next James and Arlene talk about what you'll find at The School of Internet Marketing, starting with logging in and landing on the control panel. Arlene paints a picture of what to expect during a live walk-through as she logs into the site and peruses the various areas.<br /> | |
| One feature offered is the Live Q&A, which allows people to meet with James and Arlene in the online conference room and ask questions on any topic, at any point that they are in their business. Newbies and accomplished students alike have equal opportunities to get answers to their questions in a real-time event.<br /> | |
| Designed for small businesses looking to build up their online marketing, the podcasts are another popular feature. The Affiliate Buzz podcasts focus on the affiliate side of things, while The School of Internet Marketing sister-podcasts talk about things like local search, WordPress, how to hire a writer, and more.<br /> | |
| The next features discussed are a calendar where students can get information about upcoming events, a digital Rolodex, and a chat forum. James weighs the pro's and con's of having a chat forum versus a Facebook group, and reveals what to expect with the chat forum in the future.<br /> | |
| Next James and Arlene discuss another series of podcasts called Coffee Talk,]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>33:32</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #375 | “Affiliate Summit” – Our Guide to Getting the Most out of this Premier Event! #ASE15</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/guide-to-affiliate-summit/</link> | |
| <pubDate>Sat, 28 Mar 2015 00:02:55 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13841</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/guide-to-affiliate-summit/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/guide-to-affiliate-summit/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Affiliate Conference]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[affiliate summit]]></category> | |
| <category><![CDATA[Brian Littleton]]></category> | |
| <category><![CDATA[Tim Ash]]></category> | |
| <description><p>Affiliate Buzz' useful tips for listeners who have either never been to an Affiliate Summit event, or who have maybe not attended a conference in recent years. Insider tips for getting the most out of Affiliate Summit conference. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/guide-to-affiliate-summit/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5842196/buzz_375.mp3" length="53716669" type="audio/mpeg" /> | |
| <itunes:subtitle>Affiliate Buzz' useful tips for listeners who have either never been to an Affiliate Summit event, or who have maybe not attended a conference in recent years. Insider tips for getting the most out of Affiliate Summit conference. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by co-host Arlene to present the Affiliate Buzz’s Guide to Affiliate Summit, with insider tips on getting the most out of the event.<br /> | |
| This year's <a href="http://www.affiliatesummit.com/" target="_blank">Affiliate Summit East 2015</a> takes place in New York City from August 2nd to the 4th at the Marriott Marquis - Times square.<br /> | |
| James kicks off the episode by reminiscing about the very first Affiliate Summit. Just one year after The Affiliate Buzz got started, James and Arlene were present at this event with a couple hundred other attendees, on a cruise ship that went from New York City up to Halifax.<br /> | |
| Affiliate Summit Is Growing by Leaps and Bounds<br /> | |
| James points out that Affiliate Summit is a premier industry event and has grown a little each year. He and Arlene reminiscence about the locations of past Affiliate Summit events, including Disney World, Vegas, Austin, and other major cities.<br /> | |
| Affiliate Summit takes place in venues such as the New York City Hilton, Disney World Hilton in Orlando, Austin, Texas, and a wide range of Las Vegas, Nevada locations. Some of the Las Vegas locations have included: the Riviera Hotel & Casino, Bally's Las Vegas, Rio All-Suite Hotel and Casino, Paris Las Vegas, and Caesars Palace.<br /> | |
| Next James gives listeners an idea of how the scope of the event has changed, from a single event in 2004 to multiple conferences per year that easily boast between 6,000 and 10,000 people. The way the event is growing, in James' perspective, is a good barometer of how much the affiliate marketing industry is still growing.<br /> | |
| Tips for Getting the Most Out of Affiliate Summit<br /> | |
| James and Arlene then launch into some talking points. These topics provide useful tips for listeners who have either never been to an Affiliate Summit event, or who have maybe not attended a conference in recent years. The eight talking points are:<br /> | |
| #8 Breakations<br /> | |
| James and Arlene coined the term "breakation" more than a decade ago. Unlike a vacation, the idea is to work hard for the first part of your trip, and then having some fun by getting away from it all for a couple of days. James and Arlene take a few extra days before or after the event.<br /> | |
| #7a: Meet Market<br /> | |
| The Meet Market kicks off on the Sunday afternoon along side with the educational session speaker tracks running in the background. The meet market hosts a couple of hundred merchants and their affiliate managers sharing products and programs that they are representing.<br /> | |
| #7b: Exhibit Hall<br /> | |
| The exhibit hall is a large room filled with displays. James and Arlene spent an entire afternoon perusing the display areas and networking at the last conference they attended. These features give you an opportunity to meet others in the affiliate industry, get tips and strategies, and pick up some swag.<br /> | |
| #6: You Can Write Off the Event<br /> | |
| James shares some of the things he can write off his taxes when attending Affiliate Summit, including airfare, hotel room, and more. He points out that people attend the event from all over the world. Because not all tax laws are the same, he recommends running this by your accountant before trying it.<br /> | |
| #5: Educational Tracks<br /> | |
| Speaker tracks start off when the Meet Market kicks off. At the last Affiliate Summit, James spoke about How to Earn $100 per Day in Passive Recurring Income. He anticipates speaking about podcasting at Affiliate Summit East 2015 as well. Arlene recommends being on time and taking notes during the presentation, and explains more about this during the podcast.<br /> | |
| #4: Networking<br /> | |
| James points out that Affiliate Summit offers a lot of networking opportunities. He and Arlene discuss the positive influence networking has had on their business as well. Then they discuss the Newcomers Program,]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>55:57</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #374 | 10 Tools to Increase Productivity So That You Can Get Much More Done in Way Less Time</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/10-tools-to-increase-productivity/</link> | |
| <pubDate>Thu, 12 Mar 2015 23:40:48 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13830</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/10-tools-to-increase-productivity/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/10-tools-to-increase-productivity/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate tools]]></category> | |
| <category><![CDATA[increase productivity]]></category> | |
| <category><![CDATA[save time]]></category> | |
| <category><![CDATA[time management]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James and Arlene Martell discuss productivity tools that you can use to save you time. Most of the tools for productivity that they discuss are free and they use everyday. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/10-tools-to-increase-productivity/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5771161/buzz_374.mp3" length="34170849" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James and Arlene Martell discuss productivity tools that you can use to save you time. Most of the tools for productivity that they discuss are free and they use everyday. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, James and Arlene Martell discuss productivity tools that you can use to save you time. Most of the tools for productivity that they discuss are free and they use everyday.<br /> | |
| Tool #1. Use Keyboard Shortcuts<br /> | |
| Arlene discusses keyboard shortcuts that you can use: There are also many more you can find <a href="http://windows.microsoft.com/en-ca/windows/keyboard-shortcuts#keyboard-shortcuts=windows-7" target="_blank">online</a>.<br /> | |
| Ctrl + Enter: automatically puts .com and opens the web page.<br /><br /> | |
| Ctrl + A: highlights the entire text for you<br /><br /> | |
| Ctrl + C: copies the highlighted text<br /><br /> | |
| Ctrl + V: pastes the copied text<br /> | |
| Tool #2. Graphic Design Tool<br /> | |
| James talks about <a href="https://www.canva.com/about" target="_blank">Canva</a>, a free graphics design tool. It helps create graphics for various things. Like designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and more. You can Simply search for the best graphics, photos, and fonts, or upload your own, then use Canva’s drag and drop tool to create a design. There are also thousands of fonts to choose from and it is online and free to use.<br /> | |
| Tool #3. Communication Tips<br /> | |
| James and Arlene discuss Skype. Using the text message box in skype provides instant messaging back and forth, without having to wait and search for an email to come through. It saves a ton of time and skype is easy to use, and lets you know when a message comes in. Great when an immediate response is required. Again, this saves a lot of time.<br /> | |
| Tool #4. Browser Tips<br /> | |
| James arranges his browser tabs in the same place. In order, his tabs are: Elance, Basecamp, Facebook, Gmail, Hootsuite. These are the programs he uses everyday, so having them all lined up and ready to click on, saves time.<br /> | |
| Arlene uses an incognito window for easier organization. Sometimes, if you have two gmail accounts, this allows you to keep them both open, as well as other programs you need to refer to without overloading your main browser.<br /> | |
| Tool #5. Dual Monitors<br /> | |
| James has dual monitors on his desk. You can take an open document and drag it to the other monitor, allowing you to view two important documents at the same time. Once you try it, you will never want a single monitor again. James says dual monitors increase productivity as everything is so accessible.<br /> | |
| Tool #6. Basecamp<br /> | |
| <a href="https://basecamp.com/" target="_blank">Basecamp</a> helps you get organized when you have several tasks that need to be done by a specific date. If you have other team members or writers you work with, assign them the tasks they need to complete, with a due date, and you will know exactly where you are at in the project. Once they complete the task, they tick it off so you know it is done. There is also a place for discussions, text documents, graphics and a calendar. It is THE most amazing tool we have used in a long time and we could not stay organized without it.<br /> | |
| Tool #7. Elance<br /> | |
| <a href="https://www.elance.com" target="_blank">Elance</a> helps you get an on-demand team. Post a project you need done, and watch the bids come in. It is easy to set up milestones for the project, make payments and communicate with your vendor. There is no charge to post your project, and it is the best place to find qualified workers to tackle any task from writing to technical help.<br /> | |
| Tool #8. Google Drive<br /> | |
| Google Drive lets you collaborate on documents in real time. If you need to go through a document with someone else, and you both need to edit it, this will be the place you want to store that document. Any changes are immediate, so there is never a risk of using an older version. We also use it to store our podcast audios where the host and writer can get the information they need,<br /> | |
| Tool #9. Using Templates<br /> | |
| Arlene uses templates to save time.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>35:35</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #373 | How to Create a Quick Video and a Simple Optin Offer to Increase Email Subscriptions</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-create-a-quick-video-and-a-simple-optin-offer-to-increase-email-subscriptions/</link> | |
| <pubDate>Sun, 08 Mar 2015 01:29:19 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13826</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-create-a-quick-video-and-a-simple-optin-offer-to-increase-email-subscriptions/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-create-a-quick-video-and-a-simple-optin-offer-to-increase-email-subscriptions/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[email subscription]]></category> | |
| <category><![CDATA[lead generation]]></category> | |
| <category><![CDATA[video opt-in]]></category> | |
| <description><p>James and Arlene Martell talk about how to create a quick video and a simple opt-in offer to increase subscriptions. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-create-a-quick-video-and-a-simple-optin-offer-to-increase-email-subscriptions/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5747280/buzz_373.mp3" length="52767105" type="audio/mpeg" /> | |
| <itunes:subtitle>James and Arlene Martell talk about how to create a quick video and a simple opt-in offer to increase subscriptions. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, James and Arlene Martell discuss how to create a quick video and a simple optin offer to increase email subscriptions. They will also be discussing outsourcing tasks, industry news and tips, the social media mastery conference.<br /> | |
| Social Media Mastery Conference<br /> | |
| The Social Media Mastery Conference was held in Vancouver in the Diamond Ballroom. The 10 speakers talked about all things social media. James used the Spreaker app on Android to record his short interviews with the speakers.<br /> | |
| Pinterest Bans Affiliate Marketing Links<br /> | |
| James was approached by someone who was asking for help to get her Pinterest account reinstated. She showed James the links and James told her that she’s just spamming Pinterest. She was not providing any value, just posting her links in any way she could in the hope that she would earn an income.<br /> | |
| Pinterest says,<br /> | |
| “we observed affiliate links and redirects causing irrelevant pins and feeds, broken links, and other spammy behavior.” <br /> | |
| James says this has hurt the high quality affiliate marketers. Unfortunately, they’re collateral damage.<br /> | |
| Tips for Affiliate Marketing<br /> | |
| James says if you’re using Pinterest as a traffic source, link them back to your own website. This way, you’re not using affiliate links. You’re just gathering the Pinterest traffic to your site. This will give you an opportunity to get them to subscribe to your personal site.<br /> | |
| Debra Carney’s tip is to set up your own personal website so your content won’t get deleted or hidden from search engines because of site rules.<br /> | |
| Chris Molnar's tip is to use Facebook Audience Insights to learn more about your audience. You can use it in your affiliate marketing research. It’s a great way to know who your audience is.<br /> | |
| Affiliate Resources<br /> | |
| Affiliate Management Days is on March 30 to April 1, 2015. It’s focused on OPMs and Affiliate Program Management. Check this out in San Francisco and check out the site affiliatemanagementdays.com for more information about the speakers.<br /> | |
| If you’re looking for an OPM company, check out <a href="http://affiliateaces.com/" target="_blank">affiliateaces.com</a>.<br /> | |
| How to Create a Video and Opt-in Offer to Increase Email Subscribers<br /> | |
| Ryan Deiss has earned over $30 million for his personal company and $150 million for his clients in the last three years. He gave James tips on how to create effective videos.<br /> | |
| <br /> | |
| * Put the script together.<br /> | |
| * Break up the script into little text blocks.<br /> | |
| * Present it.<br /> | |
| <br /> | |
| James tried it and it took him about one hour. The video is posted on jamesmartell.com.<br /> | |
| James put together a rough point outline, read it into a microphone, and then edited it. Then he sent off the recording to somebody on Elance and had them create the video. It was just text with narration.<br /> | |
| Ryan explained that this works well because while the viewers are listening, they are also reading the text. It’s beautiful and simple to do. James says it’s easy for the viewers to consume and it’s easy for marketers to create.<br /> | |
| Once James was done with the outline and the narration, he posted a job on Elance with subject line “Quick 90-second Promotional Video.” The project description can be seen <a href="https://www.elance.com/j/quick-second-promotion-video/68469156/" target="_blank">here</a>. James awarded the job and got it done in one day for only $27.40.<br /> | |
| Ryan Deiss Lead Magnet Checklist<br /> | |
| Think of a lead magnet as an email opt-in offer incentive, something that you will give the subscriber for subscribing to your newsletter.<br /> | |
| The Lead Magnet Checklist:<br /> | |
| <br /> | |
| * It offers an ultra-specific solution to an ultra-specific market<br /> | |
| * Promises one big thing<br /> | |
| * It speaks to a known, desired end result<br /> | |
| * Offers immediate gratification<br /><br /> | |
| (No multi-day email courses in a lead magnet. No podcasts. No newsletters.)<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>54:58</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #371 | Considering Starting and Outsourcing the Management of an Affiliate Program? Start Here!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/starting-and-outsourcing-the-management-of-an-affiliate-program/</link> | |
| <pubDate>Mon, 02 Mar 2015 21:31:55 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13805</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/starting-and-outsourcing-the-management-of-an-affiliate-program/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/starting-and-outsourcing-the-management-of-an-affiliate-program/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Affiliate program]]></category> | |
| <category><![CDATA[opm]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by guest Chuck Hamrick, President at Hamrick.biz, an outsourced program management company that manages affiliate programs for advertisers. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/starting-and-outsourcing-the-management-of-an-affiliate-program/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5722900/affiliate_buzz_371.mp3" length="30815853" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by guest Chuck Hamrick, President at Hamrick.biz, an outsourced program management company that manages affiliate programs for adve...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by guest Chuck Hamrick, President at <a href="http://hamrick.biz" target="_blank">Hamrick.biz</a>, an outsourced program management company that manages affiliate programs for advertisers.<br /> | |
| James points out that if you are an advertiser considering starting or expanding an affiliate program to increase leads, sales, and profits, then he and Chuck are talking directly to you. He also encourages affiliates to listen to learn the industry from the perspective of an advertiser.<br /> | |
| What Is an Outsource Program Manager?<br /> | |
| James kicks off the episode by talking with Chuck about Affiliate Summit. Chuck uses events like this to find networking opportunities, meet new people, and keep up with industry trends. James points out that this Affiliate Summit was so large that people had to make appointments to avoid missing each other.<br /> | |
| Next James asks Chuck to tell about himself and where he's from. An avid skier, Chuck lives in an area of Utah that offers plenty of opportunity to enjoy the sport. In the late 1990's Chuck transitioned into his first SEO jobs, but it wasn't until 2005 that he took a job as a full-time affiliate manager.<br /> | |
| Then Chuck segues into explaining the role of outsource program manager, or OPM. These outside contractors might focus on a dozen or so programs at one time for a wide range of clients.<br /> | |
| Starting a Program to Increase Revenue<br /> | |
| Next James says he often runs into advertisers or merchants who are pondering adding affiliates to their marketing mix, and asks Chuck how these people can reach that goal. The first tip Chuck has is to do a bit of homework and see what the competition offers.<br /> | |
| Chuck goes on to suggest that when someone is considering starting a program, they should factor in about 90 days to get a program launched and up and running. He points out that not all programs meet expectations and some do get shut down.<br /> | |
| Then Chuck states that if a program is going to take off then it is going to happen within those first 90 to 120 days. James agrees and adds that from an affiliate standpoint, even the programs that he and Arlene love and feel is a perfect fit for their business take some time to market.<br /> | |
| James remarks that today it seems that affiliate networks seem to be coming out of the woodwork, and asks Chuck for some advice on how to pick one. The first thing Chuck suggests is an analysis between the programs that are similar in nature and then zeroing in on the ones that work.<br /> | |
| For those who have to get a product out and need to dive into affiliate marketing, Chuck suggests ShareASale, an economical performance marketing network. He states that similar networks could cost a broad range of fees, so it is important to get an OPM's judgment on the topic before making a selection.<br /> | |
| Then Chuck outlines the hodgepodge of skills required for someone working as an OPM, including basic HTML knowledge, some experience with programming, and organizational skills to stay on top of communications. He states that what it boils down to is a unique blend of learning on the fly, leaning on the network, and self-education.<br /> | |
| James and Chuck also discuss the steps needed to put together a successful program which include:<br /> | |
| <br /> | |
| * the network agreement<br /> | |
| * program access to the network<br /> | |
| * add program description and account information<br /> | |
| * create commission structure and performance incentives<br /> | |
| * work with designers to design banners in various sizes<br /> | |
| * secure a data feed to help generate sales<br /> | |
| * coordinate the tracking system between the webmaster and the network<br /> | |
| * test out the data feed and check that all the information is correct<br /> | |
| * uploading the banners and creating the text links<br /> | |
| * launch the program and start promoting as soon as possible<br /> | |
| <br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:06</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #372 | Got Email? How to Construct a Profitable Email Autoresponder Follow-up Series</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-construct-a-profitable-email-autoresponder-follow-up-series/</link> | |
| <pubDate>Thu, 26 Feb 2015 08:28:05 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13809</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-construct-a-profitable-email-autoresponder-follow-up-series/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-construct-a-profitable-email-autoresponder-follow-up-series/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[autoresponders]]></category> | |
| <category><![CDATA[aweber]]></category> | |
| <category><![CDATA[email marketing]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Arlene Martell to talk about developing an automated email follow-up system so you don't leave sales and the resulting commission on the table. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-construct-a-profitable-email-autoresponder-follow-up-series/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5722936/affiliate_buzz_372.mp3" length="55082173" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Arlene Martell to talk about developing an automated email follow-up system so you don't leave sales and the resulting commissio...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Arlene Martell to talk about developing an automated email follow-up system so you don't leave sales and the resulting commission on the table.<br /> | |
| James talks about autoresponders, which he and Arlene have been using for over a decade. He points out that it’s a profitable topic if it’s put together well because it can generate revenue for you for a long time. He also discusses the visitor buying cycle and the visitor profile. In addition, he provides an autoresponder blueprint that you can copy.<br /> | |
| What are Autoresponders?<br /> | |
| James kicks off the episode by talking about a student of his who hadn’t got his email list in order yet. The student thought that there were more important things to a business, but James points out that getting the email list sorted should be a priority.<br /> | |
| James reminds listeners that the money is in the follow-up. Merchants have a limited cookie duration, which will determine if marketers get paid for the purchases of customers they redirected to merchant sites. For example, if the merchant’s cookie duration is 30 days and the customer returns to the site directly on the 29th day after first getting redirected to the merchant site, the marketer will get paid.<br /> | |
| James says that autoresponders are a way to follow up with the customer to get them back to the merchant.<br /> | |
| He also states that once autoresponders are set up, it is automated. You will have a series of emails that will work for you once a subscriber submits their email address.<br /> | |
| How Often Should You Send Out an Autoresponder Email?<br /> | |
| James states that some marketers send out emails every week while others send one every day. The frequency of emails depends on how aggressive you want to get. He and Arlene have successfully done it with less frequent and less aggressive emails.<br /> | |
| When an email comes in every day, he tends to ignore them because it’s tiring to get marketing emails every day, something that the listeners probably experience too.<br /> | |
| How to Organize and Structure an Autoresponder Series<br /> | |
| 1. The Opt-In Offer.<br /> | |
| You need to give them a good reason to subscribe. It needs to be really simple. The customer needs to be able to consume it in five minutes. James’ previous mistake includes putting together 30- to 40-page eBooks with too much information.<br /> | |
| His tip: Put together a one-pager that solves an immediate need. This will get them engaged.<br /> | |
| Arlene adds that there’s shouldn't be a big gap between the opt-in offer and the actual product you’re selling. James says that it should actually be something that is a part of the product.<br /> | |
| James further discusses the autoresponder series using the grand dogs as an example:<br /> | |
| Let’s say Justin has a new puppy. What does the puppy need? What do you know that Justin has actually bought and paid for?<br /> | |
| Arlene says Justin has bought a lot of new things such as a dog bed, collar, leash, food dish, etc.<br /> | |
| James then starts working on an opt-in for someone who has a new puppy. An example he comes up with is The Top 10 Things You Must Have for Your Puppy. This list would contain the things that Arlene mentioned. James then says that the list could be grouped into things that are needed upfront and the things that could be bought separately. You can then put a link to the merchants of the things mentioned on the article.<br /> | |
| The Lead Magnet Checklist<br /> | |
| James discusses the checklist that he received from Ryan Deiss, one of the marketers that James follows.<br /> | |
| Ryan Deiss' lead magnet checklist has eight points:<br /> | |
| <br /> | |
| * It offers an ultra-specific solution to an ultra-specific market<br /> | |
| * Promises one big thing<br /> | |
| * It speaks to a known, desired end result<br /> | |
| * Offers immediate gratification (No multi-day email courses in a lead magnet. No podcasts. No newsletters.)<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>57:22</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #369 | Trademark Registration – Protecting Your Intellectual Property</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/trademark-registration-what-you-need-to-know-about-protecting-intellectual-property/</link> | |
| <pubDate>Mon, 09 Feb 2015 01:15:38 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13731</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/trademark-registration-what-you-need-to-know-about-protecting-intellectual-property/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/trademark-registration-what-you-need-to-know-about-protecting-intellectual-property/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[intellectual-property]]></category> | |
| <category><![CDATA[trademark registration]]></category> | |
| <description><p>What authors, entrepreneurs and business owners need to know about protecting their intellectual property as James Martell welcomes Vancouver, BC-based intellectual property attorney Andrei Mincov. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/trademark-registration-what-you-need-to-know-about-protecting-intellectual-property/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5607853/affiliate_buzz_369.mp3" length="55734605" type="audio/mpeg" /> | |
| <itunes:subtitle>What authors, entrepreneurs and business owners need to know about protecting their intellectual property as James Martell welcomes Vancouver, BC-based intellectual property attorney Andrei Mincov. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Andrei Mincov and this week they talk about trademark registration. - what authors, entrepreneurs, and business owners need to know about protecting their intellectual property.<br /> | |
| James begins this episode by explaining what you can expect to hear during the discussion, including: what is a trademark, what should a business owner actually protect, when should someone register a trademark, the cost involved, common trademarking myths and rip-offs, and a lot more.<br /> | |
| James then introduces his guest, Andrei Mincov, an intellectual property lawyer and the founder of Mincov Law Corporation in Vancouver. Andrei is also author of <a href="http://www.amazon.com/Ultimate-Insiders-Guide-Intellectual-Property/dp/0991296435/ref=asap_bc?ie=UTF8" target="_blank">The Ultimate Insider's Guide to Intellectual Property</a> and has helped authors such as J.K. Rowling, sole entrepreneurs, local and web start-ups, and corporate giants like Sony and Apple.<br /> | |
| Trademark Tips from a Local Expert<br /> | |
| Next, James asks Andrei to share his personal story. Andrei's career started out in Russia, where he was born. His first case afforded him the opportunity to represent his own father, a famous composer who heard one of his songs being played on the radio without permission.<br /> | |
| The process of many appeals not only won Andrei and his father's case, but it also gave Andrei a passion for defending intellectual property. After coming to Canada seven years ago, he continued on that road and now has his own firm.<br /> | |
| Then Andrei explains that this episode's topic applies to listeners both from Canada and other countries. That is because there are many international treaties that make it easier for businesses from one country to get the same level of protection in another country.<br /> | |
| Andrei defines a trademark as anything that identifies you in the marketplace and tells you apart from others who do the same thing. This could include the name of your business and its products and services, as well as logos and taglines you use to identify those things. Other tips he shares include:<br /> | |
| <br /> | |
| * As soon as you realize there is value in your brand, register your trademark.<br /> | |
| * Descriptive trademarks (i.e. fast cars or color printers) cannot be registered as trademarks because it does not distinguish you from others who do the same thing.<br /> | |
| * A trademark does not give you the monopoly over a name, but it gives you a monopoly over the association between your business name and your products or services.<br /> | |
| * Trademarking is not about the cost, but the value. The cost is minimal compared to what you would spend re-branding if someone else registers the trademark later.<br /> | |
| * Having a trademark protects you from anyone else trying to steal your brand.<br /> | |
| <br /> | |
| James asks Andrei to go through the seven steps of registering a trademark. The whole process takes between 13 and 18 months, depending on the country in which you live, and there are any number of variables that could delay or even extinguish the process.<br /> | |
| Andrei goes on to explain the fees for registering a trademark. While you could attempt to register your own trademark for as little as a few hundred dollars, hiring an international property lawyer can help you avoid or even prevent problems later.<br /> | |
| Making Trademarking Appeal to Business Owners<br /> | |
| When Andrei first moved to Canada, despite his experience working with international companies like Sony and Apple, and popular authors such as J.K. Rowling, he found it difficult to find someone who wanted to hire him.<br /> | |
| Andrei segues into how this led him to create <a href="http://trademarkfactory.ca/" target="_blank">The Trademark Factory</a>, a unique way to register trademarks for an all-inclusive flat fee that covers everything from start to finish -- with a money-back guarantee.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>58:03</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #368 | How a 3-Minute Audio Lead to A Whopping 1700% Increase In New Customers</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/audio-marketing-next-big-thing/</link> | |
| <pubDate>Fri, 23 Jan 2015 04:11:54 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13723</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/audio-marketing-next-big-thing/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/audio-marketing-next-big-thing/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[audio marketing]]></category> | |
| <description><p>In this edition James Martell goes it alone to discusses 3 specific 'audio marketing' applications you can use today to increase sales and conversion rates. He shares strategies to monetize audio content and shares a case study of a client who has seen a whopping 1700% increase in actual clients from the Internet. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/audio-marketing-next-big-thing/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5540273/affiliate_buzz_368.mp3" length="33901669" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition James Martell goes it alone to discusses 3 specific 'audio marketing' applications you can use today to increase sales and conversion rates. He shares strategies to monetize audio content and shares a case study of a client who has seen...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition James Martell goes it alone to discusses 3 specific 'audio marketing' applications you can use today to increase sales and conversion rates. He shares strategies to monetize audio content and shares a case study of a client who has seen a whopping 1700% increase in actual clients from the Internet.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>35:19</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #367 | How to Earn a $100 a Day in Recurring Income</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-earn-a-100-a-day-in-recurring-income/</link> | |
| <pubDate>Fri, 16 Jan 2015 03:56:20 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13721</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-earn-a-100-a-day-in-recurring-income/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-earn-a-100-a-day-in-recurring-income/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[earn extra income]]></category> | |
| <category><![CDATA[make money online]]></category> | |
| <category><![CDATA[passive income]]></category> | |
| <description><p>James and Arlene Martell discuss how to earn $100 a day in recurring income using affiliate programs. In addition they discuss monetizing your podcast as James answers the skepticism that some people might have with investing in audio marketing. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-earn-a-100-a-day-in-recurring-income/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5540242/affiliate_buzz_367.mp3" length="32329314" type="audio/mpeg" /> | |
| <itunes:subtitle>James and Arlene Martell discuss how to earn $100 a day in recurring income using affiliate programs. In addition they discuss monetizing your podcast as James answers the skepticism that some people might have with investing in audio marketing. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[James and Arlene Martell discuss how to earn $100 a day in recurring income using affiliate programs. In addition they discuss monetizing your podcast as James answers the skepticism that some people might have with investing in audio marketing.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>33:40</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #366 | Former Podcast Hater Hijacks the Affiliate Buzz</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/former-podcast-hater-hijacks-the-affiliate-buzz/</link> | |
| <pubDate>Fri, 09 Jan 2015 03:48:16 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13718</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/former-podcast-hater-hijacks-the-affiliate-buzz/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/former-podcast-hater-hijacks-the-affiliate-buzz/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliatebuzz]]></category> | |
| <category><![CDATA[affiliatemarketing]]></category> | |
| <description><p>Media buyer, copywriter and email marketing relationship expert Daniel Deyette hated podcasts, but this week he hijacks the Affiliate Buzz. Daniel asks question from a listener perspective on how the Affiliate Buzz podcast came to be with host James Martell. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/former-podcast-hater-hijacks-the-affiliate-buzz/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5540206/affiliate_buzz_366.mp3" length="52924209" type="audio/mpeg" /> | |
| <itunes:subtitle>Media buyer, copywriter and email marketing relationship expert Daniel Deyette hated podcasts, but this week he hijacks the Affiliate Buzz. Daniel asks question from a listener perspective on how the Affiliate Buzz podcast came to be with host James Ma...</itunes:subtitle> | |
| <itunes:summary><![CDATA[Media buyer, copywriter and email marketing relationship expert Daniel Deyette hated podcasts, but this week he hijacks the Affiliate Buzz. Daniel asks question from a listener perspective on how the Affiliate Buzz podcast came to be with host James Martell.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>55:07</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #365 | From Minimum Wage To Millionaire: How A Poor Immigrant Boy Built His Internet Empire And How You Can Too!</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/from-minimum-wage-to-millionaire/</link> | |
| <pubDate>Fri, 19 Dec 2014 21:27:03 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13706</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/from-minimum-wage-to-millionaire/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/from-minimum-wage-to-millionaire/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[international]]></category> | |
| <description><p>Internet marketing is always evolving. Stay on top of the game with tips entrepreneur Dan Lok shares in an interview with James Martell. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/from-minimum-wage-to-millionaire/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5373140/dan_lok_from_minimum_wage_to_millionaire.mp3" length="50610863" type="audio/mpeg" /> | |
| <itunes:subtitle>Internet marketing is always evolving. Stay on top of the game with tips entrepreneur Dan Lok shares in an interview with James Martell. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by international entrepreneur, best-selling author, and self-made multi-millionaire Dan Lok, and this week they talk about building an internet empire.<br /> | |
| James begins this episode by introducing his guest, <a href="http://www.danlok.com/" target="_blank">Dan Lok</a>. Dan's past experiences have earned him a repuation that is well-established in the internet space and publishing field. Under his leadership, the companies he runs generate more than $10 Million in sales per year.<br /> | |
| James goes on to share that Dan is also the Founder and CEO of the award-winning company, Charmed Junction, Inc. Dan has authored more than a <a href="http://www.danlok.com/books/" target="_blank">dozen industry-related books</a> including Secrets of Canadian Top Performers and <a href="http://www.amazon.com/F-U-Money-Make-Much-Please/dp/1599321475" target="_blank">F.U. Money</a>.<br /> | |
| Entrepreneurial Beginnings<br /> | |
| James and Dan have met up a few times over the past few years. Before they dig into the meat of the topic, Dan takes James as well as the listeners through his story which begins with the events that led to his coming to Canada with no money or English skills, and sums up with how things are going for him currently.<br /> | |
| Next, James talks with Dan about his early days as an entrepreneur. Dan explains why he describes his start as a failure equation and shares the first book he read about increasing his income - a self help and motivational personal development book titled <a href="http://en.wikipedia.org/wiki/Think_and_Grow_Rich" target="_blank">Think and Grow Rich</a>.<br /> | |
| Dan started one of his first businesses with some friends. While it was not a great success he shares what non-monetary things he learned from the experience, like networking, advertising, and other marketing skills. Dan went on to fail at several other business ventures before something clicked.<br /> | |
| Then James asks Dan to talk about his first success. After sharing the one thing that kept him going and motivated him through all the failures and what he credits for leading him to his first success, Dan went on to thrive in a copywriting and advertising agency. From there Dan went on to:<br /> | |
| <br /> | |
| * buy and sell on eBay<br /> | |
| * work in affiliate marketing<br /> | |
| * write eBooks<br /> | |
| * speak at conferences<br /> | |
| * and more<br /> | |
| <br /> | |
| James encourages listeners to visit <a href="http://www.danlok.com/" target="_blank">Dan's website</a>, which has more information about his entrepreneurial work which includes partnerships in different businesses and more.<br /> | |
| Avoid This Internet Marketing Mistake<br /> | |
| Next James asks Dan what makes him unique in an internet marketing space. While answering, Dan points out the mistakes many internet marketers make. He also confides why he doesn't see himself as fitting into or an expert in any one niche.<br /> | |
| Dan goes on to explain the danger of narrowly defining different markets, and offers listeners a suggestion based on how he sees the different internet marketing avenues.<br /> | |
| Next James and Dan discuss what's happening with the internet of today, including the mindset of consumers, how they react to the large number of options available online, and how this affects business.<br /> | |
| Dan then segues into a comparison of two different internet marketers. He compares and contrasts their processes and methods, and finally explains how each one is faring today.<br /> | |
| What this boils down to is the difference between the marketer who makes $2,000 per year, and the marketer who makes $200,000 per year. Dan offers that the difference depends on expectation, among other things.<br /> | |
| Dan has a saying that, "Any idiot can make money for a year." He explains that the real test is whether someone can make money year after year over a long period of time, like a decade.<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>52:43</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #364 | James and Arlene Count Down their Top 7 “Ah-Ha” Moments for 2014</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/top-7-ah-ha-moments-for-2014/</link> | |
| <pubDate>Thu, 18 Dec 2014 00:55:30 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13702</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/top-7-ah-ha-moments-for-2014/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/top-7-ah-ha-moments-for-2014/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Affiliate Buzz James]]></category> | |
| <description><p>In this edition of the Affiliate Buzz James and Arlene look back at 2014 and count down their top 7 "ah-ah" moments. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/top-7-ah-ha-moments-for-2014/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5365287/top_7_ahha_moments_2014.mp3" length="31424830" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz James and Arlene look back at 2014 and count down their top 7 "ah-ah" moments. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz James and Arlene look back at 2014 and count down their top 7 "ah-ah" moments.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:44</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #363 | Affiliates, Coaches, Consultants, Authors, and Speakers ‘Rock Your Business’ in 2015 in 8 Simple Steps</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/8-step-system-coaches-consultants-authors-speakers-affiliates-rock-business-2015/</link> | |
| <pubDate>Sat, 06 Dec 2014 05:56:59 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13687</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/8-step-system-coaches-consultants-authors-speakers-affiliates-rock-business-2015/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/8-step-system-coaches-consultants-authors-speakers-affiliates-rock-business-2015/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate]]></category> | |
| <category><![CDATA[Iman Aghay]]></category> | |
| <category><![CDATA[Iman Block Aghay]]></category> | |
| <category><![CDATA[Success Road Academy]]></category> | |
| <description><p>Learn how to take your income to the next level in 2015 with a proven 8-step system, made for affiliate marketers, coaches, authors, speakers, and entrepreneurs, The system was created by Iman Aghay, the founder of Success Road Academy and the Marketing Mastery Summit. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/8-step-system-coaches-consultants-authors-speakers-affiliates-rock-business-2015/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5315805/ab363_iman_aghay_rock_2015.mp3" length="34552660" type="audio/mpeg" /> | |
| <itunes:subtitle>Learn how to take your income to the next level in 2015 with a proven 8-step system, made for affiliate marketers, coaches, authors, speakers, and entrepreneurs, The system was created by Iman Aghay, the founder of Success Road Academy and the Marketin...</itunes:subtitle> | |
| <itunes:summary><![CDATA[Learn how to take your income to the next level in 2015 with a proven 8-step system, made for affiliate marketers, coaches, authors, speakers, and entrepreneurs, The system was created by Iman Aghay, the founder of Success Road Academy and the Marketing Mastery Summit. James and Iman take us through all 8 steps that will help you learn how to create proper offers, attract bigger clients and create larger mailing lists and much more.<br /> | |
| Rock your business in 2015.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>35:59</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #362 | Spotlight on CafePress – No Matter What Your Sites Topic or Personality, CafePress has Something for Every Affiliate</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/ab-362-spotlight-cafepress-matter-sites-topic-personality-cafepress-something-every-affiliate/</link> | |
| <pubDate>Tue, 25 Nov 2014 01:48:19 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13679</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/ab-362-spotlight-cafepress-matter-sites-topic-personality-cafepress-something-every-affiliate/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/ab-362-spotlight-cafepress-matter-sites-topic-personality-cafepress-something-every-affiliate/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[cafepress]]></category> | |
| <category><![CDATA[Kellie Hudson]]></category> | |
| <category><![CDATA[ShareaSale Think Tank]]></category> | |
| <description><p>James Martell welcome Kellie Hudson, Affiliate Marketing Associate for CafePress, Inc. an online retailer of stock and user-customized "on-demand" products. They headquartered in Louisville, Kentucky, and today we are going to talk about MAKING MONEY with CafePress and their affiliate program. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/ab-362-spotlight-cafepress-matter-sites-topic-personality-cafepress-something-every-affiliate/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5273697/kellie_hudson_cafepress.mp3" length="31120552" type="audio/mpeg" /> | |
| <itunes:subtitle>James Martell welcome Kellie Hudson, Affiliate Marketing Associate for CafePress, Inc. an online retailer of stock and user-customized "on-demand" products. They headquartered in Louisville, Kentucky, and today we are going to talk about MAKING MONEY w...</itunes:subtitle> | |
| <itunes:summary><![CDATA[James Martell welcomes Kellie Hudson, Affiliate Marketing Associate for CafePress, Inc. an online retailer of stock and user-customized "on-demand" products. They headquartered in Louisville, Kentucky, and today we are going to talk about MAKING MONEY with CafePress and their affiliate program.<br /> | |
| Their products cover every possible topic you can imagine – humor, politics, baby, pets, knitting, military, global warming, education, holidays, music, you name it! No matter what your sites topic or personality, CafePress has something for every affiliate.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:25</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #361 | Growth, and Ramping Up for the Online Shopping Season to Maximize Sales</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/growth-and-ramping-up-for-the-online-shopping-season-to-maximize-sales/</link> | |
| <pubDate>Tue, 18 Nov 2014 01:23:00 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13677</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/growth-and-ramping-up-for-the-online-shopping-season-to-maximize-sales/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/growth-and-ramping-up-for-the-online-shopping-season-to-maximize-sales/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[black friday]]></category> | |
| <category><![CDATA[Cyber Monday]]></category> | |
| <description><p>Growth, and ramping up for the online shopping season to maximize sales as James and Arlene discuss the oncoming rush for affiliate marketers to plan and make the most of Black Friday, Cyber Monday and the holiday shopping season. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/growth-and-ramping-up-for-the-online-shopping-season-to-maximize-sales/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5273604/ramping_up_for_the_christmas_shopping_season.mp3" length="31047843" type="audio/mpeg" /> | |
| <itunes:subtitle>Growth, and ramping up for the online shopping season to maximize sales as James and Arlene discuss the oncoming rush for affiliate marketers to plan and make the most of Black Friday, Cyber Monday and the holiday shopping season. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[Growth, and ramping up for the online shopping season to maximize sales as James and Arlene discuss the oncoming rush for affiliate marketers to plan and make the most of Black Friday, Cyber Monday and the holiday shopping season.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:20</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #360 | Reboot: How to Get UNSTUCK and Back on Track to Building a Lifestyle Business with Dr. Stephanie Stanfield</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/reboot-get-unstuck-back-track-building-lifestyle-business/</link> | |
| <pubDate>Tue, 11 Nov 2014 00:13:02 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13653</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/reboot-get-unstuck-back-track-building-lifestyle-business/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/reboot-get-unstuck-back-track-building-lifestyle-business/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[increasing productivity]]></category> | |
| <category><![CDATA[Stephanie Stanfield]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by the President at Making Shifts Happen, Stephanie Stanfield. They will talk about how you can stop procrastination to have a successful lifestyle business that can generate a passive income. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/reboot-get-unstuck-back-track-building-lifestyle-business/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5192234.mp3" length="52692597" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by the President at Making Shifts Happen, Stephanie Stanfield. They will talk about how you can stop procrastination to have a suc...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by the President at Making Shifts Happen, Stephanie Stanfield. They will talk about how you can stop procrastination to have a successful lifestyle business that can generate a passive income.<br /> | |
| James begins the episode by informing the audience that there will be a free podcast webinar available soon. This is a must attend webinar and although it mainly for affiliate marketers, anyone running a business will find it useful.<br /><br /> | |
| James also mentions that Affiliate Summit is coming up in January and James will be speaking at the event on how you can earn $100 a day on a passive income. If you have a chance, James strongly suggests, as he has mentioned before, that you attend the event as well as Passive Income mastery.<br /> | |
| Taking Control Of Your Fear<br /> | |
| James has known Stephanie only for a few weeks, but since they started conversing twice weekly as he helps with getting her digital products of the ground, he has had many interesting conversations. Stephanie is the President of Making Shifts Happen and has a Doctorate in Theology in Energy Medicine and a PhD in Energy Medicine.<br /> | |
| Stephanie has written two books and also teaches at the Colorado Mountain College.<br /> | |
| Most of their discussions, when not getting her digital products of the ground, is about how fear of failure and procrastination can be limiting to production. Procrastination is one of the major struggles for entrepreneurs.<br /><br /> | |
| Stephanie states that there are two types of procrastination. There is healthy and unhealthy (sabotage) procrastination. The latter of these is the serious problem as it can stop us from achieving what we want to.<br /> | |
| The Ability To Change<br /> | |
| We are all neuroplastic according to Stephanie. We have the ability to change our nervous system, yet we often don’t realise this. This is because complex systems are often set up into habitual behaviours, for instance, how to drive a car or to walk. Our nervous system creates automatic responses to most tasks to be energy efficient.<br /> | |
| This can become bad when we have a habit of putting things off until the last minute. Often this is invisible to us and we don’t recognise that it is happening. However, when it becomes a habit we can become overwhelmed by fear when we realize we need to get something done.<br /> | |
| This is where Stephanie is often an aid to her clients. She helps them to remember four important steps that will help them to keep calm. During the podcast, Stephanie explains these four important tips:<br /> | |
| <br /> | |
| * Belly breathe – so enough oxygen can get to the brain.<br /> | |
| * Drink water – water is important for brain function.<br /> | |
| * Realize - what you are doing, why you are doing it and how you are doing it.<br /> | |
| * The present moment skill – realizing your fear is projecting a possible future story that is not about the present.<br /> | |
| <br /> | |
| When you place yourself in a position where you are overwhelmed, you need to recognise that these are just stories you are telling yourself. You need to focus you energetic currency on more efficient spending and realising the situation at present. Not on possible scenarios.<br /> | |
| The Five Stages Of Change<br /> | |
| Next Stephanie talks about the stages of change as devised by James Prochaska. These stages are:<br /> | |
| <br /> | |
| * Pre-contemplation – when an idea has suddenly come to you.<br /> | |
| * Contemplation – when you start to think of a plan or steps to take. You often ask yourself: can you do this, what do you need to do this? This is often the best time to create a to-do-list.<br /> | |
| * Preparation – when you gather resources to prepare to complete the task. This is not about planning.<br /> | |
| * Action – when you are completing the change.<br /> | |
| * Maintenance – when the task is becoming automatic.<br /> | |
| * Termination – when you consider ending the change or behaviour.<br /> | |
| <br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>54:53</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #359 | ShareASale Think Tank 2014 and Our Breakation to Elvis Presley’s Graceland</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2014-visit-graceland/</link> | |
| <pubDate>Mon, 03 Nov 2014 21:24:06 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13661</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2014-visit-graceland/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2014-visit-graceland/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Brian Littleton]]></category> | |
| <category><![CDATA[California Wine Club]]></category> | |
| <category><![CDATA[GoldenCan]]></category> | |
| <category><![CDATA[ShareaSale]]></category> | |
| <category><![CDATA[ShareaSale Think Tank]]></category> | |
| <category><![CDATA[Shareist]]></category> | |
| <category><![CDATA[Snow Consulting]]></category> | |
| <category><![CDATA[Stephanie Stanfield]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Arlene to talk about the ShareASale Think Tank and their recent trip to Memphis and Graceland, the home of Elvis. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2014-visit-graceland/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5176928/359_shareasale_think_tank_graceland.mp3" length="32629380" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Arlene to talk about the ShareASale Think Tank and their recent trip to Memphis and Graceland, the home of Elvis. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Arlene to talk about the ShareASale Think Tank and their recent trip to Memphis and Graceland, the home of Elvis. <br /> | |
| James and Arlene have been very excited about this trip and have talked about it loads in previous Affiliate Buzz episodes. Their trip started early on Saturday morning when they got up at 4am to head over to the airport. Their first flight was to Chicago, but James wasn’t aware of much of the flight as he was asleep very quickly. When they landed in the windy city, they had a short layover. Then they were back on the plane to go to Charlotte and to a nice overnight hotel and they rented a car to tour the city. They found the area to be like a sleepy little town which surprised them as they thought it would more like downtown Vancouver.<br /> | |
| At ShareASale Think Tank 2014<br /> | |
| On the Sunday afternoon they swapped bases and headed to The Ballantyne Hotel & Lodge. It is a beautiful location and the premises are in an L shape. This makes it very easy to get around and know where you are within the building. James and Arlene were in a room that overlooked the 18th hole of a golf course. On the Sunday night there was a wine and scotch tasting event before the main even kicked off on the Monday morning. The ShareASale team are always looking after their guests and as James puts it: their care is first class. On the Monday morning there were some sessions to help attendees learn some tricks of the trade and then in the afternoon there was the chance to have some meetings with merchants. There were 48 merchants in attendance and many had brought free samples of their products and services to give away. James and Arlene scooped up some pyjamas for the grandchildren with thanks to Roger Snow and his team at Snow Consulting. Then they went to a lodge on the premises where there was a little games night. Arlene’s team won the trivia quiz and the prize was a month’s membership to the California Wine Club. There were lots of games for attendee’s to enjoy including pool tables, racing cars, skiing games and darts. There was also a candy bar and free bar. Then on the Tuesday morning there was a keynote speech with Missy Ward, co-founder of Affiliate Summit. She is a very well respected individual in the industry and it is always a pleasure to speak to her. Then there was a session with Brian Littleton where he stands in the middle of a big circle and asks for feedback on how ShareASale can improve.<br /> | |
| The Merchant Catalogue<br /> | |
| James and Arlene also discuss about the merchant catalogue and magazine that is released every year. In it are details about products and commission offers that are available for affiliates. James has a hardcopy, but there is a digital PDF version available. In this year’s catalogue there are various products on offer including Christmas trees, presents and ties as well as other products such as ties and digital photo displays.<br /> | |
| Memphis And The Home Of Elvis<br /> | |
| Then the couple went on a mini-breakation, as they advise listeners to do on other Affiliate Buzz episodes to do when attending conferences. This time they went to Memphis. They weren’t so impressed with the town, but really enjoyed visiting Graceland, the home of Elvis Presley. Arlene considered the experience as “mind blowing” and she was excited to be there. During the show the couple discuss in great detail about the tour including:<br /> | |
| <br /> | |
| * A walk through of the tour and what you are able to see.<br /> | |
| * Information about Elvis’ two planes: Hound Dog One and Hound Dog Two.<br /> | |
| * How the place has changed since his death.<br /> | |
| * The rooms and offices in the house that James didn't realize were there.<br /> | |
| * The impressive trophy building where all his gold and platinum albums are located.<br /> | |
| <br /> | |
| While James and Arlene were not able to take any video footage of their trip,]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>33:59</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #358 | Linda Woods, the Pioneer of the Affiliate Marketing Agency and the First OPM</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/linda-woods-pioneer-first-affiliate-marketing-agency/</link> | |
| <pubDate>Mon, 27 Oct 2014 21:31:42 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13640</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/linda-woods-pioneer-first-affiliate-marketing-agency/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/linda-woods-pioneer-first-affiliate-marketing-agency/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Affiliate Goddess]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[business]]></category> | |
| <category><![CDATA[Commission Junction University]]></category> | |
| <category><![CDATA[company]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Linda Woods, the Managing Director of Integrated Marketing Services for Madrivo and her re-entry into the affiliate marketing community. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/linda-woods-pioneer-first-affiliate-marketing-agency/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5134805.mp3" length="30478200" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Linda Woods, the Managing Director of Integrated Marketing Services for Madrivo and her re-entry into the affiliate marketing co...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Linda Woods, the Managing Director of Integrated Marketing Services for <a href="http://www.madrivo.com/" target="_blank">Madrivo</a> and her re-entry into the affiliate marketing community.<br /> | |
| Linda begins this Affiliate Buzz edition by giving us some information on her background. She lives in Ashland in Oregon. It is a small town that she calls very cute and is famous for the Shakespeare Festival that attracts 250,000 visitors a year for the 12 plays it hosts. She moved to this town in 2009 from Santa Barbara, where she has plenty of fond memories.<br /> | |
| Linda then goes on to talk about her history. Her internet career started in 1996 when she was introduced to the World Wide Web. She instantly recognised its importance and with her then partner, a computer science graduate, set up a web design company.<br /> | |
| In these early days, she would only have to ask businesses whether they wanted a website and most would say yes. She would charge about $500 a website and her partner would design the websites.<br /> | |
| Changing The Focus<br /> | |
| However, soon her clients, who were pleased with their websites, started to ask how they could attract visitors to their sites. This was a time that was before Google and the effort to be found without Google is always tough. James and Arlene have talked about Google on several times including Affiliate Buzz 341 and Affiliate Buzz 352.<br /> | |
| During this period in internet history, you had to have a Yahoo listing and Amazon was only just starting their own affiliate program. Although some credit Amazon with starting the first affiliate program, Brad Waller also has a claim to this honour.<br /> | |
| It was about this time that she split with her partner and moved back to Santa Barbara. She knew she needed to find a new job and found a position being advertised with a start-up company called <a href="http://cj.com" target="_blank">Commission Junction</a>. Not very many people understood affiliate marketing at the time and so she was able to secure a job as a marketing manager and employee number 30.<br /> | |
| Commission Junction had a lot of competition at the time with companies like <a href="http://marketing.rakuten.com/affiliate-marketing" target="_blank">LinkShare</a> and BeFree; the major players at the time. Commission Junction however was able to edge themselves into the market and establish themselves.<br /> | |
| While at Commission Junction, she was responsible for the idea of training people in affiliate marketing. This would become <a href="http://www.cj.com/cjuniversity" target="_blank">Commission Junction University</a>. However, her time with Commission Junction was not going to last as she was sacked by the company.<br /> | |
| Going At It Alone<br /> | |
| After this she decided to go solo under the name of Affiliate Goddess and became a consultant. She was still passionate about teaching affiliate marketing. She knew that if merchants didn’t know how to find or train affiliates and affiliates didn’t know what to do; then no-one would make any money.<br /> | |
| Then the dotcom crash happened and this affected her badly. However, she was lucky to know a lot of good people such as the owner of MyApp, a standalone program for advertisers to use to run their own programs. He gave her a job in business development.<br /> | |
| However, that wasn’t to last long. She came up with an idea one evening in the bath about managing a client’s affiliate program for them. Her bosses at MyApp didn’t want to do this so she decided to go it alone again.<br /> | |
| Affiliate Goddess<br /> | |
| She started her business, again naming it Affiliate Goddess, with two other people and the company became a success. She knew her original name couldn’t stay; she needed to hire more people and male employees might object to being known as Affiliate Goddess. That is when she changed the name to Partner Centric.<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:45</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #357 | A Quick Breakation to Collapse Time Frames and Get Things Done</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/quick-breakation-collapse-time-frames-get-things-done/</link> | |
| <pubDate>Tue, 21 Oct 2014 02:03:00 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13684</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/quick-breakation-collapse-time-frames-get-things-done/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/quick-breakation-collapse-time-frames-get-things-done/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate summit]]></category> | |
| <category><![CDATA[breakations]]></category> | |
| <category><![CDATA[courses]]></category> | |
| <category><![CDATA[elance]]></category> | |
| <category><![CDATA[increase productivity]]></category> | |
| <category><![CDATA[Podcast Mastery Class]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by his wife Arlene Martell to speak about collapsing time frames and getting things done when on a breakation. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/quick-breakation-collapse-time-frames-get-things-done/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5273791/collapse_timeframes.mp3" length="30357365" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by his wife Arlene Martell to speak about collapsing time frames and getting things done when on a breakation. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by his wife Arlene Martell to speak about collapsing time frames and getting things done when on a breakation.<br /><br /> | |
| James and Arlene begin this podcast by stating that their schedule is becoming rather busy at the moment. The Canadian Thanksgiving holiday is just around the corner and James and Arlene will be hosting several guests this year for the special day. Arlene loves this day even though she has to spend most of the time cooking because of the opportunity to see her family.<br /> | |
| After that, the James and Arlene have Black Friday, which is the start of a very busy time for online sales and affiliate marketers. This period of increased activity continues right through the holiday season and into the New Year.<br /> | |
| James has also been very busy putting together a couple of courses. The first of these is the Passive Income Mastery class that he has spoken about recently on a previous Affiliate Buzz episode. The second course he is working is the Podcast Mastery Class, which he has mentioned on his School Of Internet Marketing website over two years ago, but has not had the time to finish until now.<br /> | |
| In addition to this, they have the ShareASale Think Tank to attend soon. During this time, James and Arlene will taking a little breakation and go to Memphis to visit Graceland, the home of Elvis Presley.<br /> | |
| Getting The Most Done<br /> | |
| Arlene has also been very busy recently with the development of a set of procedures for a new Virtual Assistant that they are looking to hire. They had outsourced some of the duties before, but that relationship has ended recently.<br /> | |
| This coincides with the realisation from Arlene that many of the important, but monotonous tasks, she completes can be done by a virtual assistant.<br /> | |
| For the VA to be successful, when they find one through elance, there will be a need to be a procedure document. This document will detail what needs to be done and how to do it for the new VA. The advantage of the documentation will be that all the tasks will be done to the same standard and that James or Arlene will have a template they can use to check the work is completed accurately.<br /> | |
| James’ Breakation<br /> | |
| James also talks about his recent trip he had with his friend Todd up to Whistler, the number one ski resort in North America. James cannot recommend the location enough and speaks of its gorgeous looks and old European feel.<br /> | |
| When James first mentioned to Arlene that his friend had invited him up to Whistler, she was not impressed. They were both very busy and Arlene questioned how he was going to keep up with his work. However, James promised that he would get it done while he was on the breakation.<br /> | |
| This breakation proved to be a benefit to both James and Arlene as both were able to get more done than they would have been able to do normally. James for instance was able to do a significant amount of work on one of the courses he’s been working on.<br /> | |
| It wasn’t all work for James however, he did get some relaxation time on the golf course, watching TV and in the hot tub. He was also able to fit in 8 hours sleep a night, which is not normal.<br /> | |
| Arlene was able to finish a lot of tasks she had on her task list.<br /> | |
| And Other News<br /> | |
| James has had a growing irritation with YouTube recently with number of times adverts are shown at the beginning of videos. So he posted a question on whether anyone knew if there was an app that would be able to get rid of them.<br /> | |
| This may have upset some affiliates who earn their money through these adverts; however, one comment stated that there was a free browser extension to significantly reduce the number of adverts shown. James has tried it out and can confirm it does reduce the number of adverts displayed.<br /> | |
| Also during the show, James gives a shout out to Linda Woods,]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:37</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #356 | Affiliate Summit West 2015 – Why YOU Should Attend and How to Get the Most Out of the Event, + Win 1 of 31 Passes</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/affiliate-summit-west-2015/</link> | |
| <pubDate>Mon, 13 Oct 2014 13:47:17 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13612</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/affiliate-summit-west-2015/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/affiliate-summit-west-2015/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Blog]]></category> | |
| <category><![CDATA[Affiliate Summit West]]></category> | |
| <category><![CDATA[Brian Littleton]]></category> | |
| <category><![CDATA[Shawn Collins]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by his wife Arlene as they talk about the Affiliate Summit West 2015 being held at the Paris Hotel in January. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/affiliate-summit-west-2015/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5060571.mp3" length="31697630" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by his wife Arlene as they talk about the Affiliate Summit West 2015 being held at the Paris Hotel in January. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by his wife Arlene as they talk about the <a href="http://affiliatesummit.com/" target="_blank">Affiliate Summit West 2015</a> being held at the <a href="http://www.parislasvegas.com/" target="_blank">Paris Hotel</a> in January.<br /> | |
| Next week, James and Arlene will be attending the <a href="http://shareasale.com/thinktank/2014/index.cfm" target="_blank">ShareASale Think Tank</a>. The ShareASale Think Tank is a spectacular event for anyone who is interested in making their affiliate marketing business a success.<br /> | |
| If you have not got tickets for this year’s event; be on the lookout for chances to secure tickets for next year so you can learn how to be a success in affiliate marketing.<br /> | |
| After the event, the couple will take a short breakation where James plans to take Arlene to the <a href="http://www.nascarhall.com/" target="_blank">NASCAR museum</a> and <a href="http://www.graceland.com/" target="_blank">Graceland</a>.<br /> | |
| Moving to Affiliate Summit<br /> | |
| James and Arlene have been attending events for years and James estimates they have visited Vegas over thirty times. Many of these visits have been because of the Affiliate Summit event.<br /> | |
| James states, many of his most successful students have attended the popular event. They have always come away with a brand new attitude, outlook and belief in their affiliate marketing abilities.<br /> | |
| However, for those who are attending the event for the first time, it can be a little overwhelming, especially as there are over 5,000 attendees. That is why there is a great newcomers program. This is held on the Sunday morning before the main event.<br /> | |
| The newcomers program is designed to allow veterans of previous Affiliate Summits to provide advice and tips on how those new to Affiliate Summit can make the most of their time there. The veterans provide their tips via a 15 minute recorded telephone conversation.<br /> | |
| The Rest Of the Event<br /> | |
| The rest of the event starts at 11am on the Sunday. There is normally two speaking sessions at any one time and the crazy Meet Market where merchants show off their products, talk about their programs and meet potential affiliates. This is also a great chance for face to face meetings with your affiliate managers.<br /> | |
| There will be a variety of sessions throughout the day. James is usually presenting on Sunday and 2015 will be no different. For the 2015 event, he is introducing the step by step guide on how you can earn $100 per day.<br /> | |
| The speaker sessions end at 5pm on the Sunday. After this Brian Littleton, the CEO of ShareASale, hosts a party to relax attendees. He is well known for throwing a good party.<br /> | |
| Monday morning is an early start, despite the usual late night previously. Speaking sessions are again the order of the day and are great for affiliates, merchants or anyone looking for topics looking to improve their business.<br /> | |
| On the Sunday night, James and Arlene tend to go to the Dueling Piano Bar with some friends to relax.<br /> | |
| On Tuesday, there are more sessions and networking events. After this Affiliate Summit is over.<br /> | |
| The Key Steps For Success<br /> | |
| There are several key steps James and Arlene say you must do if you want to make a success of your time at an Affiliate Summit event. They are:<br /> | |
| <br /> | |
| * Join the Newsletter and Facebook Group.<br /> | |
| * Have a plan of what you want to accomplish before you attend. This should include arranging meetings with the people you would like to build a relationship with.<br /> | |
| * Go to as many networking events as possible.<br /> | |
| * Figure out what sessions you want to attend before you arrive. James recommends you attend about four sessions.<br /> | |
| * Book your hotel room early to avoid disappointment.<br /> | |
| * Buy the book by Shawn Collins, <a href="http://www.amazon.com/How-Get-Most-Attending-Conference-ebook/dp/B00HCQM01W" target...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>33:01</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #355 | Facebook Ads, Optimization and Best Practices with Ashley Coombe, Marketing Director of Prosperent</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/best-practices-using-facebook-ads/</link> | |
| <pubDate>Fri, 10 Oct 2014 00:53:51 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13616</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/best-practices-using-facebook-ads/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/best-practices-using-facebook-ads/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Ashley Coombe]]></category> | |
| <category><![CDATA[blogging]]></category> | |
| <category><![CDATA[Constant Contact]]></category> | |
| <category><![CDATA[content]]></category> | |
| <category><![CDATA[podcast]]></category> | |
| <category><![CDATA[website]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Ashley Coombe, the Marketing Director of Prosperent and Content Marketing Evangelist at Shareist. During the episode they talk about how you can grow your affiliate marketing business with Facebook adverts. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/best-practices-using-facebook-ads/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5060821.mp3" length="51084419" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Ashley Coombe, the Marketing Director of Prosperent and Content Marketing Evangelist at Shareist.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Ashley Coombe, the Marketing Director of <a href="http://prosperent.com/" target="_blank">Prosperent</a> and Content Marketing Evangelist at <a href="http://www.shareist.com/" target="_blank">Shareist</a>. During the episode they talk about how you can grow your affiliate marketing business with Facebook adverts.<br /> | |
| Ashley Coombe is a social media expert who frequently provides her advice and knowledge during talks at <a href="https://www.facebook.com/advertising" target="_blank">Affiliate Summit</a> and through contributions at Forbes and the Shark Tank Blog.<br /> | |
| She never intended to have a marketing career. She started in the education sector, teaching English abroad before returning to teach at elementary schools.<br /> | |
| The Move to Ecommerce<br /> | |
| When she was 16 weeks pregnant with her eldest daughter, she was put on bed rest. This meant she was lying on the sofa for most of the time, but fortunately had a laptop with her. She found a damper bag website business for sale and decided to buy it with her mum as a fun project.<br /> | |
| Ashley explains some of the challenges she had when she first started. In one instance, she wanted to know how to connect her website’s design to her domain name but didn’t know about hosting. It was a friend who had to explain this to her.<br /> | |
| During these early months Ashley spent a lot of time reading how she could make her website rank highly on the search engines. She also went to conferences and learnt about blog comments, forum linking as methods to increase her Page Rank.<br /> | |
| Ashley considers her first success was when her site out-ranked competitors on Google. Getting there took three to six months and gave her confidence in her SEO abilities. It wasn’t too long before she started her SEO consulting business to help small businesses rank highly for their key terms.<br /> | |
| Blackhat Failures<br /> | |
| When asked about her biggest failures, Ashley talks about some of the shortcuts she had taken and how she wishes she never had taken them. This taught her a lot and she explains how others are making the same mistakes now. For instance, during the podcast she answers:<br /> | |
| <br /> | |
| * What shortcuts had she taken during her early days?<br /> | |
| * What are the equivalent shortcuts in today’s market?<br /> | |
| * Are fake Facebook accounts worth the effort?<br /> | |
| * What lessons can be learned from an online entrepreneur who builds 20-60 sites per month to gain a little money each time only for his sites to be blocked.<br /> | |
| <br /> | |
| James has spoken in a previous podcast about how one of his students had overcome a Google penalty that resulted from similar tactics.<br /> | |
| Best Practices using Facebook Ads<br /> | |
| James has limited experience using Facebook ads, but has had some good responses with local clients while working on a project promoting digital products. He also states that he wants to use Facebook for building an audience but at the same time doesn’t want to find himself in trouble with the social network.<br /> | |
| Ashley loves using Facebook ads. They are great for those who have small budgets for building audiences.<br /> | |
| Ashley always uses her personal account but there are risks. For instance, one of her good friends, known as <a href="http://www.coffeenate.com/" target="_blank">Coffee Nate</a> (Nathan Smith) was banned from using his Facebook advertiser account when he created some work for a site that contained some gambling content.<br /> | |
| Despite spending $20,000 a month through their advertising platform, he was considered to unimportant to grab their attention when he tried to contact Facebook.<br /> | |
| After this, Ashley talks about how you can create a good Facebook advert. Part of the optimization tips she includes are:<br /> | |
| <br /> | |
| * Don’t use the default text Facebook provides but create something that will be personal to the reader.<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>53:13</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #354 | Sharing Plans for ShareASale Think Tank 2014 (Elvis Presley and a Visit to Graceland)</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2014/</link> | |
| <pubDate>Fri, 26 Sep 2014 03:59:44 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13600</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2014/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2014/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[ShareaSale Think Tank]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Arlene as they talk about the upcoming ShareASale Think Tank 2014. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2014/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/5007334.mp3" length="29211357" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Arlene as they talk about the upcoming ShareASale Think Tank 2014. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Arlene as they talk about the upcoming <a href="http://shareasale.com/thinktank/2014/index.cfm" target="_blank">ShareASale Think Tank 2014</a>.<br /> | |
| The 2014 Think Tank will be hosted at the <a href="http://www.theballantynehotel.com/" target="_blank">Ballantyne Hotel and Lodge in Charlotte, North Carolina</a>. It is the 9th year this event has been held. James always looks forward to the Think Tank and has attended every one since it started; Arlene has only missed a couple.<br /> | |
| As with any event, James and Arlene will be taking advantage and take a breakation at the same time. They will be heading over to the Charlotte, North Carolina a day beforehand to see the sites. After the event, they will head over to Memphis for four days where they hope to see <a href="http://www.graceland.com/" target="_blank">Graceland</a>, which is on James’ bucket list. James also hope he can persuade Arlene to go to the <a href="http://www.nascarhall.com/" target="_blank">NASCAR museum</a>.<br /> | |
| As part of their trip; Arlene will search for a Christmas decoration, so every time they put up their tree they are reminded of the places they've visited.<br /> | |
| James recommends that anyone who attends events like the ShareASale Think Tank, <a href="http://www.cj.com/cjuniversity" target="_blank">Commission Junction University</a> or the <a href="http://www.affiliatesummit.com/" target="_blank">Affiliate Summit</a> takes a breakation for a day or two before and after the event. This is something he has talked about in great detail about on previous podcasts.<br /> | |
| James also mentions briefly that listeners should be on the lookout for the “21 Easy Steps to Organizing Your Own Podcast” checklist he is putting the final touches to. This will accompany the free webinar they are running called “How to Start Your Own Podcast”. There will be an email sent out soon to those on James’ list in the next few weeks.<br /> | |
| Flashback - ShareaSale Think Tank 2010 - Ritz Carlton<br /> | |
| <br /> | |
| The ShareASale Network<br /> | |
| The <a href="http://www.shareasale.com/" target="_blank">ShareASale network</a> is one of Arlene’s areas of expertise. She has spent a great deal of time teaching students how they can use the network and the interface.<br /> | |
| James first came across ShareASale when it was still a small company on the Affiliate Summit cruise from New York to Halifax. On the cruise he personally met Brian Littleton, the current CEO, and learnt about the small organisation.<br /> | |
| Brian and ShareASale was one of the pioneers of the industry and currently have about 3900 merchants continuously looking for affiliates to promote their products. ShareASale is always looking to improve and make it easier for affiliates.<br /> | |
| Arlene explains the process for new affiliates to register with ShareASale. The application process is conducted in five steps; it is essential you take your time with each step and fill in as much detail as you can. You must also have a domain and website you wish to connect to the account before you apply.<br /> | |
| For those new to the affiliate marketing industry, James introduces the top players in affiliate marketing. For example James explains:<br /> | |
| <br /> | |
| * Who are affiliates / publishers and what is their main job?<br /> | |
| * What is a network and what role do they play?<br /> | |
| * Who is the merchant and how can they help the process?<br /> | |
| * How do agencies feature in the mix?<br /> | |
| * What tracks all the traffic in the system?<br /> | |
| <br /> | |
| Flashback - ShareaSale Think Tank 2009 - Pelican Hill Resort<br /> | |
| <br /> | |
| Agencies Fulfilling A Vital Role<br /> | |
| Agencies are a vital element in the affiliate process. They represent the merchants and can provide useful information on the best selling products and how you can improve your marketing techniques to sell for their merchant’s. Agencies often attend events with sample products so...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>30:26</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #353 | Learn to Create and Sell Your Own Digital Products (from Someone who has Made Millions in Online Sales)</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-create-and-sell-your-own-digital-products/</link> | |
| <pubDate>Thu, 18 Sep 2014 21:46:23 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13577</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-create-and-sell-your-own-digital-products/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-create-and-sell-your-own-digital-products/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[clickbank]]></category> | |
| <category><![CDATA[digital products]]></category> | |
| <category><![CDATA[miles baker]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Miles Baker, ClickBank Affiliate and Vendor, author of Marketing with Miles and host of the ClickScoop podcast. They will be discussing how to create and marketing your own digital products to live a dream lifestyle. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-create-and-sell-your-own-digital-products/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4976855.mp3" length="52802103" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Miles Baker, ClickBank Affiliate and Vendor, author of Marketing with Miles and host of the ClickScoop podcast.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Miles Baker, ClickBank Affiliate and Vendor, author of Marketing with Miles and host of the <a href="http://clickscoop.com" target="_blank">ClickScoop podcast</a>. They will be discussing how to create and sell your own digital products to live a dream lifestyle.<br /> | |
| This episode begins with Miles explaining his journey to becoming a top 100 ClickBank Affiliate and vendor. Miles story starts when he signed up to an online system called Cookie Cutter in 1998. During the sign-up process he had to enlist with ClickBank.<br /> | |
| At the time, Miles lived in a studio apartment in a poor city. He didn’t own a computer; instead he worked on his father’s office computer at night.<br /> | |
| Eighteen months later, he received a cheque for seven dollars and thirty-eight cents. Miles didn’t know how he had earned that money and did some research. Soon he realised the money was related to his affiliate sales made with ClickBank. He then recognized how much could be achieved online through a passive income.<br /> | |
| From this point he decided to see if he could take it further. He looked into how to run successful ClickBank campaigns and within two years he was making five figures every month.<br /> | |
| Meeting James For The First Time<br /> | |
| Early in his career, Miles had come across James’ book and read it. He then followed the Affiliate Buzz and burned copies of episodes onto CD to listen to them into the car. Miles had even taken a backlinks course taught by James. This enabled him to create a website that earned five figures of revenue a month.<br /> | |
| Then in 2008, Miles approached James in a bar during an Affiliate Summit. Since this moment the two have had many conversations and built a friendship.<br /> | |
| This highlights one of the benefits of attending conferences, as James has spoken about before <a href="/affiliate-buzz/breakations-meetups-podcasting-refreshed-format/" target="_blank">in previous episodes</a>.<br /> | |
| Success Continues<br /> | |
| During the podcast, Miles talks about his career and how he built his affiliate business and sold his own digital products successfully. Some of the key moments in his career include:<br /> | |
| <br /> | |
| * When he found he had maxed out the earning potential of the ClickBank book Secrets of the Big Dog.<br /> | |
| * Creating his own website selling guides on how people could copy DVDs.<br /> | |
| * When a competitor took the movie industry to court to keep the copying business alive.<br /> | |
| * When he turned his guide into a software program.<br /> | |
| * When he had to shut down his DVD copying business.<br /> | |
| <br /> | |
| Miles also talks about his biggest failures. He has had some PPC campaigns which have flopped but generally he has had a successful career. The key to that was by being confident in his products and knowing how he was going to market and sell them before launching. He believes this minimises the chances for failure.<br /> | |
| ClickBank Statistics<br /> | |
| Prior to the episode, James has pulled some statistics for ClickBank from their site and Wikipedia and shares them with listeners.<br /> | |
| According to the statistics, they are the world leader in performance marketing of digital products. In 2011, they attracted over 1.5 million affiliate marketers, paid out $1.8 billion dollars in revenue to vendors and marketers, processed 35,000 transactions per day and generated $350 million profit.<br /> | |
| Miles has been with ClickBank for over a decade. He believes it is a great platform for selling your digital products. They do most of the back end work for the vendor, from converting currencies to keeping aside tax. They also offer different payment methods for consumers.<br /> | |
| According to Miles, they have excellent customer services to respond to customer queries. If there is anything too technical about the product they pass those questions onto the vendor.<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>55:00</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #349 | Ricky Shetty: Secret to Receiving $30,000 in FREE Products and Building a Lifestyle Business Around Your Family</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/ricky-shetty-secrets-to-receiving-free-products-and-services/</link> | |
| <pubDate>Mon, 11 Aug 2014 09:02:55 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13525</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/ricky-shetty-secrets-to-receiving-free-products-and-services/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/ricky-shetty-secrets-to-receiving-free-products-and-services/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[father]]></category> | |
| <category><![CDATA[new]]></category> | |
| <category><![CDATA[review]]></category> | |
| <category><![CDATA[Ricky Shetty]]></category> | |
| <category><![CDATA[sessions]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Ricky Shetty, Amazon bestselling author and owner of Daddyblogger.com... <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/ricky-shetty-secrets-to-receiving-free-products-and-services/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4830511.mp3" length="45714423" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Ricky Shetty, Amazon bestselling author and owner of Daddyblogger.com... →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Ricky Shetty, Amazon bestselling author and owner of <a href="http://daddyblogger.com/" target="_blank">DaddyBlogger.com</a>.<br /> | |
| James and Arlene begin this edition by talking about their attendance at the <a href="http://www.shareasale.com/" target="_blank">ShareASale</a> Think Tank 2014, which <a href="/affiliate-buzz/shareasale-thinktank-2014/" target="_blank">they have previously discussed</a>. It will be the <a href="http://shareasale.com/thinktank/2014/index.cfm" target="_blank">9th annual ThinkTank</a> and while Arlene has been able to attend most meetings, James has been able to attend all of them. <br /> | |
| There is a lot on the agenda and it is difficult to decide what sessions to attend. Whichever sessions Arlene sits in, she is likely to take copious notes. James is planning to go to the advanced monetization sessions, which he always enjoys. Included in this will be website reviews and a bonus / incentive sessions.<br /> | |
| James and Arlene are also planning to take the time to have a little breakation. They plan to go to Memphis and visit <a href="http://www.graceland.com/" target="_blank">Graceland</a>, the former home of Elvis Presley. This is the most visited private home in America with 50,000 visitors a month. The private home turned museum has just recently opened a new archive experience, something which Arlene is particularly excited about seeing.<br /> | |
| The ability of being able to take this breakation and this ‘lifestyle business’ is something which James loves about being an affiliate marketer and working from home. The point has been further highlighted by one of James’ friends who was frustrated at not being able to see the <a href="http://www.rcaf-arc.forces.gc.ca/en/snowbirds/index.page" target="_blank">Canadian Snowbirds</a> because he couldn’t take the time off work.<br /> | |
| The Dad Who Blogs<br /> | |
| Ricky Shetty then joins the podcast. Ricky is the founder of Daddyblogger.com, which is a site for fathers and has authored a bestselling Amazon book, <a href="http://www.amazon.co.uk/Wisdom-Daddies-Ricky-Shetty-ebook/dp/B00DE7J8RM/" target="_blank">Wisdom for Daddies</a>, where he interviewed one hundred dads from across the world. Ricky also runs the <a href="http://daddyblogger.com/business/yvr-media-group/" target="_blank">YVR media group</a> which includes very niche meeting and networking groups including the <a href="http://yvrbloggers.com/" target="_blank">YVR Bloggers</a>, <a href="http://www.meetup.com/yvr-foodies" target="_blank">YVR Foodies</a> and <a href="http://www.yvrdads.com/" target="_blank">YVR Dads</a>.<br /> | |
| James and Ricky have met a couple of times previously. The first at the <a href="http://www.meetup.com/Internet-Masterminds/" target="_blank">Internet Masterminds Meet-up</a> and the other time was at the West Coast Podcasters Network. During this episode of the Affiliate Buzz you will learn:<br /> | |
| <br /> | |
| * Where Ricky is from and how that has influenced his choosing of his target market.<br /> | |
| * His teaching career and how it influenced his career so far.<br /> | |
| * About his travelling across the world.<br /> | |
| * Why he decided to become an online entrepreneur and how it ties in with him becoming a father.<br /> | |
| <br /> | |
| Just like James, Ricky finds that being his own boss gives him the freedom to arrange his own time. James admits he does take it for granted.<br /> | |
| Ricky started daddyblogger.com in September 2012, just before he was going to be a dad for the first time. At the time he had a little fear about being a father because of the experiences he had as a child. Previous to his blog he processed his thoughts in a journal, now he blogs.<br /> | |
| However, sorting out his own thoughts isn't the only reason for the blog. Part of the blog is about discussing things which men rarely do and to keep a journal to remind his children what they did when they were young.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>47:37</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #348 | Vinny O’hare: Hurricane Sandy and Why It Pays to Think Outside of the Box</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/why-it-pays-to-think-outside-of-the-box/</link> | |
| <pubDate>Tue, 05 Aug 2014 20:17:05 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13497</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/why-it-pays-to-think-outside-of-the-box/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/why-it-pays-to-think-outside-of-the-box/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[camera]]></category> | |
| <category><![CDATA[cnn]]></category> | |
| <category><![CDATA[content creation]]></category> | |
| <category><![CDATA[making money tips]]></category> | |
| <category><![CDATA[profitable affiliate sites]]></category> | |
| <category><![CDATA[vinny ohare]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Vinny O’Hare, online entrepreneur, speaker and author. In this edition they talk about why it pays to think outside of the box when marketing your business. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/why-it-pays-to-think-outside-of-the-box/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4805050.mp3" length="53844198" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Vinny O’Hare, online entrepreneur, speaker and author. In this edition they talk about why it pays to think outside of the box w...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Vinny O’Hare, online entrepreneur, speaker and author. In this edition they talk about why it pays to think outside of the box when marketing your business.<br /> | |
| Vinny has not previously been on the Affiliate Buzz, which was a surprise for James. The pair have known each other for over a decade and been to many conferences, including <a href="http://www.affiliatesummit.com/" target="_blank">Affiliate Summit</a> and <a href="http://shareasale.com/thinktank/2014/index.cfm" target="_blank">ShareASale Think Tanks</a>, together. James considers Vinny to be a good friend and an affiliate marketing talent.<br /> | |
| The Start Of Vinny’s Career<br /> | |
| Vinny’s first career was placing adverts in the subway for the <a href="http://www.mta.info/" target="_blank">New York Transit</a>. While he was doing this he noticed which adverts were giving the best results.<br /> | |
| He took elements from the best performing adverts and used them for buying and selling products on <a href="http://www.ebay.com/" target="_blank">eBay</a>. He then realised if he could write content for an eBay page and make money, he could easily do the same with a website.<br /> | |
| In 2002/2003 Vinny decided to leave eBay and make money from being an affiliate marketer. His first success from affiliate marketing was almost immediate.<br /> | |
| Vinny met James very early on in his affiliate career. It was 2004 and James was getting ready to get on the second Affiliate Summit cruise. On the night before the cruise, ShareASale CEO, Brian Littleton, put on a small event in a little bar in Soho. This is where the two met. This was also Vinny’s first affiliate event.<br /> | |
| Ten years later Vinny has become such an authority on unique marketing activities that he now regularly speaks at Affiliate Summit. This year he is speaking in New York about how last year he published 18,000 blog posts and built a house.<br /> | |
| Many affiliate marketers struggle to create enough content, yet Vinny has unique methods to generate content and attract traffic.<br /> | |
| One method Vinny tried was distributing business cards which had the URL to his website on one side and the URL to an affiliate link on the other side. James liked the idea so much he now has business cards for all his sites.<br /> | |
| Images are another important part of his marketing strategy and he uses them on his sites, social media and in books. Vinny would definitely agree <a href="/affiliate-buzz/jim-kukral-how-to-grow-your-brand-or-business-with-a-book/" target="_blank">books are better than a business card, as mentioned by Jim Kukral in a previous podcast</a>.<br /> | |
| During the podcast, Vinny talks about many of his successes with the visual medium including:<br /> | |
| <br /> | |
| * How his photos of a space shuttle grabbed the attention of national news and generated 10,000 visits to his website.<br /> | |
| * Why a photo of a blue bird is helping him generate interest for one of his 30 websites.<br /> | |
| * How he generates some other visual content for his car websites.<br /> | |
| * Why your target audience can be so helpful in generating some of the content for you.<br /> | |
| <br /> | |
| Vinny also discusses the advantages of <a href="https://kdp.amazon.com/" target="_blank">Amazon’s Kindle Direct Publishing platform</a> and <a href="https://www.createspace.com/" target="_blank">Createspace</a> for creating books which you can sell and use in your marketing. When Vinny started out using books he only sold digital books, but he found some of his market wanted physical copies.<br /> | |
| Hurricane Sandy And Vinny<br /> | |
| One of the defining moments in Vinny’s career is when Hurricane Sandy hit his home town. Vinny’s home is situated with about another 1000 homes on a small island. They constantly have hurricane warnings and in the previous year they had a false alarm. So when news came of Sandy they were not so worried.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>56:05</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #347 | Matt Frary: Retargeting, Real Time Bidding and the Evolution of the Affiliate Marketing Agency</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/ab-347-evolution-of-the-affiliate-marketing-agency/</link> | |
| <pubDate>Mon, 28 Jul 2014 21:57:48 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13487</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/ab-347-evolution-of-the-affiliate-marketing-agency/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/ab-347-evolution-of-the-affiliate-marketing-agency/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[company]]></category> | |
| <category><![CDATA[Digital First Media]]></category> | |
| <category><![CDATA[James Martell]]></category> | |
| <category><![CDATA[work]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Matt Frary, the CEO and co-founder of SmarterChaos. In this edition they discuss the evolution of the affiliate marketing agency. Matt begins this edition by giving a good description of who SmarterChaos is for those who <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/ab-347-evolution-of-the-affiliate-marketing-agency/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4787596.mp3" length="4209027" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Matt Frary, the CEO and co-founder of SmarterChaos. In this edition they discuss the evolution of the affiliate marketing agency...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Matt Frary, the CEO and co-founder of <a href="http://smarterchaos.com" target="_blank">SmarterChaos</a>. In this edition they discuss the evolution of the affiliate marketing agency.<br /> | |
| Matt begins this edition by giving a good description of who SmarterChaos is for those who missed his <a href="/affiliate-buzz/behind-scenes-visit-smarterchaos-outsourced-affiliate-marketing-agency/" target="_blank">last interview on the Affiliate Buzz</a>.<br /> | |
| It is a little agency with 14 employees and 70 clients based behind a coffee shop in Castle Rock, CO. Matt wanted the affiliate agency to infuse large organizations with small hometown values. Part of that goal is for SmarterChaos to keep the felling of a personal, small hometown agency.<br /> | |
| Recently they have announced some important news that they had joined forces with Digital First Media who own 60 newspapers around the world. This has allowed them to expand what they can offer their clients as they've become a <a href="http://www.google.com/ads/premiersmbpartner/" target="_blank">Google Premier SMB</a>.<br /> | |
| There are only 20 Google Premier SMBs in the world. Any company with this honour gets unprecedented access to Google. This includes the ability to run campaigns on beta products and use ad extensions unavailable on regular accounts such as product feeds.<br /> | |
| As Matt states, there are a lot of advantages for aligning themselves with such a big company. Another benefit Matt explains is the access to 19 live bidding exchanges which access 100,000 websites with their inventory of ads. Then they can bid on those impressions to aid clients targeting specific customer profiles at the right time in the right place.<br /> | |
| This means that SmarterChaos can now handle almost any part of the customer journey.<br /> | |
| The Evolution Of The Affiliate Agency<br /> | |
| Back in the late 90s and early 00s there were consultants who were good at running affiliate programs. They would go to an advertiser and say they could run their affiliate program and employ best practices, etc. The consultant would then run a couple of campaigns. They would partner with networks such as <a href="http://www.cj.com/" target="_blank">Commission Junction</a>, <a href="http://www.linkshare.com/" target="_blank">LinkShare</a> and BeFree to build a program and become a program manager.<br /> | |
| Then the role evolved so they became Outsourced Program Managers. These individuals had deeper relationships with the previously mentioned networks. They had preferred pricing and access to relationship databases to aid the programs they ran. An OPM would manage between 75 and 100 programs but on different platforms.<br /> | |
| SmarterChaos has evolved even further. They create proactive recruitment campaigns to build direct channels. They consider themselves agnostic, which means they will work with networks, but they prefer to work direct.<br /> | |
| They have an outbound team who make calls to match the right affiliates with the right advertiser.<br /> | |
| During the podcast, Matt also explains the following:<br /> | |
| <br /> | |
| * What are Real Time Bidding exchanges and how do they work?<br /> | |
| * How does SmarterChaos track the service journey?<br /> | |
| * How does SmarterChaos ensure they are advertising to the right market group?<br /> | |
| * How <a href="http://www.impactradius.com/" target="_blank">Impact Radius</a> supports the monitoring of internet campaigns?<br /> | |
| <br /> | |
| More Than Just The Last Click Attributor<br /> | |
| One of the biggest changes which has happened in the market during recent years is the change from the last click attributor model. Now companies are realizing they have to monitor the rest of the customer journey and the corresponding ROI.<br /> | |
| This is one of the reasons why SmarterChaos has joined forces with Digital First Media. It allows them to offer their clients tracking of their customers across the ...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>4:23</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #346 | Jim Kukral: How to Grow Your Brand with a Book (and Build Your Dream Lifestyle)</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/jim-kukral-how-to-grow-your-brand-or-business-with-a-book/</link> | |
| <pubDate>Mon, 21 Jul 2014 19:09:21 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13471</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/jim-kukral-how-to-grow-your-brand-or-business-with-a-book/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/jim-kukral-how-to-grow-your-brand-or-business-with-a-book/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[books]]></category> | |
| <category><![CDATA[company]]></category> | |
| <category><![CDATA[internet]]></category> | |
| <category><![CDATA[Jim Kukral]]></category> | |
| <category><![CDATA[new]]></category> | |
| <category><![CDATA[online business]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Jim Kukral, internet pioneer, author and speaker. This week they are discussing how writing a book can help your brand or business gain extra online exposure. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/jim-kukral-how-to-grow-your-brand-or-business-with-a-book/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4764429.mp3" length="8269575" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Jim Kukral, internet pioneer, author and speaker. This week they are discussing how writing a book can help your brand or busine...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Jim Kukral, internet pioneer, author and speaker. This week they are discussing how writing a book can help your brand or business gain extra online exposure.<br /> | |
| Jim Kukral is a successful entrepreneur who has written several books aiming to teach others how they can achieve their dream lifestyle through their own business. This is something which aligns with last week’s edition about <a href="/affiliate-buzz/affiliate-buzz-345-carving-lifestyle-can-raise-kids-stay-home-affiliate-marketer/" target="_blank">having the lifestyle you want</a>.<br /> | |
| He has helped both small and large businesses achieve success. These businesses include FedEx, Sherwin-Williams, Ernst and Young and Progressive Auto Insurance. Each one he has taught how to build a successful online business or supported them in re-energizing or refreshing their brand.<br /> | |
| He has developed creative marketing campaigns, new products and advised on how businesses can increase their bottom lines while working less. Because of his work, Jim has been featured in numerous publications including: The New York Times, Wall Street Journal, Forbes and Entrepreneur Magazine.<br /> | |
| Jim Kukral’s Journey To Success<br /> | |
| Jim wasn’t always his own boss. In 1995, Jim worked for a telecoms company designing Yellow Pages advertisements. One day a friend called him and asked if would bring his graphic design skills to a new web agency they were starting.<br /> | |
| On his first day he was given a book on HTML and was told to learn it. This was a time when the internet was new and no-one really knew how to best use the internet. It was also the year that Sergey Brin met Larry Page; both would go on to found Google.<br /> | |
| The new company Jim worked for had big connections with some top brands and none of them had websites. Jim was able to design the first websites for Ernst and Young and Sherwin-Williams. According to Jim this was an exciting time.<br /> | |
| The company boomed and within a couple of years had over 150 employees. Then Jim left to start his own agency – FenderTech. This company set out to automate the manufacturing processes for manufacturers.<br /> | |
| Still the business was successful and from the five that it started with, the business grew to 160 employees. Then the dotcom bubble burst and the funding for the majority of their start-up clients disappeared. Jim’s business lost clients and they went from 160 employees to just 16.<br /> | |
| This was the point where Jim decided to get out and never own a big business again.<br /> | |
| James also talks about the effect the crash had on Vancouver, often considered the Silicon Valley of the north.<br /> | |
| During this part of the podcast, Jim discusses some of these points:<br /> | |
| <br /> | |
| * What his biggest regret has been.<br /> | |
| * Why he didn’t want to work for someone else or own a big company himself.<br /> | |
| * What part <a href="http://iquit.org/" target="_blank">Iquit.org</a> played in his career and how <a href="https://affiliate-program.amazon.com/gp/associates/join/landing/main.html" target="_blank">Amazon Affiliates</a> helped.<br /> | |
| * How the Google Florida update in November 2003 changed his business.<br /> | |
| <br /> | |
| One of the most important aspects of being in business, as Jim puts it, is getting yourself out there. There was a moment when he read a book by <a href="http://affiliatetip.com/about/" target="_blank">Shawn Collins</a> and decided to send him an email stating he had a business and asked if he could help Shawn in any way. Within 30 minutes Shawn replied back saying he needed a logo and from there their relationship grew.<br /> | |
| A Book Is The Best Business Card You Can Have<br /> | |
| James remembers listening to Jim as a keynote speaker at <a href="http://www.affiliatesummit.com/" target="_blank">Affiliate Summit</a>. Jim at the time had published one book, now several others have been published.<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>8:37</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #345 | Arlene Martell: Carving Out a Lifestyle Where You Can Raise Your Kids as a Stay at Home Affiliate Marketer</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-345-carving-lifestyle-can-raise-kids-stay-home-affiliate-marketer/</link> | |
| <pubDate>Mon, 14 Jul 2014 10:08:36 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13460</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-345-carving-lifestyle-can-raise-kids-stay-home-affiliate-marketer/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-345-carving-lifestyle-can-raise-kids-stay-home-affiliate-marketer/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by his wife Arlene Martell. This week they are discussing the possibilities for your lifestyle if you start an affiliate marketing home business. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/affiliate-buzz-345-carving-lifestyle-can-raise-kids-stay-home-affiliate-marketer/">→</a></p></description> | |
| <enclosure url="http://media.blubrry.com/affiliatebuzz/p/media.rawvoice.com/seorockstars/p/www2.webmasterradio.fm/mp3/affiliatebuzz/14/BUZZ071014.mp3" length="47061972" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by his wife Arlene Martell. This week they are discussing the possibilities for your lifestyle if you start an affiliate marketing ...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by his wife Arlene Martell. This week they are discussing the possibilities for your lifestyle if you start an affiliate marketing home business.<br /> | |
| This is something which is really close to the hearts of James and Arlene. Both of them have realized that you can be in control of your lifestyle by running your own home business. This improved lifestyle has allowed them to have the benefits of a stay at home parent while also being able to earn a good income from home.<br /> | |
| Arlene has particularly valued the ability to raise their children from home.<br /> | |
| Life Before Affiliate Marketing<br /> | |
| Before they were running an affiliate marketing business, James and Arlene were running a telecoms business. The business was doing well and there was a lot of work. However, the money wasn’t good, certainly not enough for what they were doing.<br /> | |
| Arlene was also suffering with balancing her work with home life. Unlike many families nowadays, where the average family has two or three children, Arlene and James had four children. Therefore home life was very hectic.<br /> | |
| There were also the health concerns with Adam their eldest son, which made it difficult for Arlene to leave the house on some days.<br /> | |
| During this time, James and Arlene had very little money. They had no credit card, their car was old and the planned holidays were camping and visiting family.<br /> | |
| The Jump To Affiliate Marketing<br /> | |
| Then in 1999, James and Arlene decided to make the jump to create an affiliate marketing home business. It was during the fall that the first cheques started to arrive. As they stumbled their way through the dot com crash, their income picked up and so did their time with the children.<br /> | |
| This is one of the main reasons why both men and women want to run their own home business. A good example of this would be Chris Molnar. His goal was exactly this, to earn money while staying at home to be with the children.<br /> | |
| During the podcast James and Arlene discuss the following:<br /> | |
| <br /> | |
| * How going to work can cost a family significant amounts.<br /> | |
| * How a parent’s time can disappear after returning home from work and at the weekends.<br /> | |
| * Why affiliate marketing is one of the easiest businesses to run from home.<br /> | |
| * What other benefits parents can have by running an affiliate marketing home business.<br /> | |
| * How the children benefit from having stay at home parents.<br /> | |
| * What the motivations are for running a business from home.<br /> | |
| <br /> | |
| James also talks about a previous podcast where he and Robert Kottke discussed <a href="/affiliate-buzz/taxes-in-affiliate-marketing/" target="_blank">how home business owners can save money on their taxes</a>. James also mentioned a few other well known stay at home personalities including <a href="http://www.smarterchaos.com/smarterchaos-roll-call-10-things-you-didnt-know-about-our-chief-of-chaos/" target="_blank">Matt Frary</a> and Don Campbell.<br /> | |
| The Power Of Focus<br /> | |
| One of the important aspects of working from home is the need to focus. That doesn’t just mean working hard. There is a common problem, as James explains, of affiliate marketers broadening their audience too quickly.<br /> | |
| This problem was highlighted with new clients of James and Arlene. Both individuals loved the health sector and wanted to set up a website, blog and podcast talking about various health topics and selling supplements online.<br /> | |
| The issue was that talking about different health problems might have alienated their audience. For instance, those who tuned in to listen to their podcast on cancer one week might have been disappointed if the next week they are talking about how to quit smoking.<br /> | |
| Therefore the pair were advised to focus their topic. So they decided, due to personal and work reasons, to focus on diabetes.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>49:01</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #344 | Breakations, Meetups, Podcasting and a Refreshed Format for the Affiliate Buzz</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/breakations-meetups-podcasting-refreshed-format/</link> | |
| <pubDate>Tue, 08 Jul 2014 05:59:42 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13264</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/breakations-meetups-podcasting-refreshed-format/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/breakations-meetups-podcasting-refreshed-format/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by his wife Arlene Martell. This episode is full of information to help you make the most out of your online marketing with advice on breakations, attending meetups and running your own podcast. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/breakations-meetups-podcasting-refreshed-format/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4709342.mp3" length="38856634" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by his wife Arlene Martell. This episode is full of information to help you make the most out of your online marketing with advice ...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by his wife Arlene Martell. This episode is full of information to help you make the most out of your online marketing with advice on breakations, attending meetups and running your own podcast.<br /> | |
| James and Arlene also discuss this week, the newly refreshed format for the Affiliate Buzz and there is even a quick look back at the very first couple of episodes.<br /> | |
| Step Away from the Computer<br /> | |
| Last week had been a bad week with some issues in the business getting them down. James and Arlene therefore realised it was time to get away from it all and take a breakation. A breakation is time for you to reward yourself for all your hard work and for doing a good job.<br /> | |
| Yet in this instance, it helped James and Arlene to unwind from the troubles they had experienced.<br /> | |
| During the weekend away they barely looked at their laptops. James admits he may have posted some photos from his phone, but had not looked at any business stuff the whole time they were away.<br /> | |
| James and Arlene highly recommend breakations to those who are perhaps spending long hours in front of their computer but not getting a satisfactory amount of work done.<br /> | |
| For this breakation the couple went to Hope, BC which is considered the gateway to holiday land. They consider it a beautiful area with homes dotted around the lake. They had been there before, with one of the first times being almost 30 years ago. During this trip they happened to find the original cabin they had stayed at and talked to the owner about some of the changes he has made.<br /> | |
| The area has an interesting history, being the location for the movie <a href="http://www.imdb.com/title/tt0083944/" target="_blank">Rambo</a>, and every year fans flock to the area to see where the film was shot. There is also the <a href="http://www.kettlevalleyrail.org/" target="_blank">Kettle Valley Railway</a> which goes from Hope to the centre of BC. It was built in the 19th century but was closed down because they couldn’t maintain the tracks with all the snow.<br /> | |
| After Hope, BC they went to Yale where Arlene’s mother has a trailer. Yale is beside a beautiful river and is a location where individuals can own their own camping spot.<br /> | |
| After spending some time in Yale, James and Arlene headed off to the <a href="http://www.harrisonresort.com/" target="_blank">Harrison Hot Springs Resort</a>. They were initially disappointed with the room they had and Arlene was able to get them an upgrade using a tried and tested method.<br /> | |
| Arlene’s tip for getting an upgrade is to take a $20 bill and fold it up with a credit card you give to the person behind the counter and then ask if there is a chance for an upgrade. Arlene says this has worked at many hotels including the <a href="http://www.parislasvegas.com/" target="_blank">Paris Hotel in Vegas</a>.<br /> | |
| This is a method which James has tried at the <a href="http://www.mirage.com/" target="_blank">Mirage</a> with great success.<br /> | |
| Meeting With Fellow Online Marketing Businesses<br /> | |
| James and Arlene had to leave their breakation on the Monday in order to go to the <a href="http://www.meetup.com/Internet-Masterminds/" target="_blank">Internet Masterminds Meet-up in Vancouver</a>. This is one of the largest in the world with over 36,000 subscribed to the event.<br /> | |
| There are meet-ups all over the world and James really recommends that if you have a chance you get yourself to one. <a href="http://www.mattastifan.com/" target="_blank">Matt Astifan</a> does a meet-up every Monday in Vancouver, except through the summer.<br /> | |
| Any meet-up is a great place to learn, find, and drive business. It is also an opportunity for you to get away from your machine and speak to people face to face. Arlene really enjoys the meet-ups as there is such a diverse group of people to talk to.<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>40:28</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #343 | Joel Comm: NY Times Best Selling Author Shares Strategies to Build a Business that Pays and Pays</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/joel-comm-build-a-business-that-pays-pays-pays/</link> | |
| <pubDate>Mon, 30 Jun 2014 15:52:11 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13250</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/joel-comm-build-a-business-that-pays-pays-pays/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/joel-comm-build-a-business-that-pays-pays-pays/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[entrepreneurship]]></category> | |
| <category><![CDATA[google adsense]]></category> | |
| <category><![CDATA[iFart]]></category> | |
| <category><![CDATA[Joel Comm]]></category> | |
| <category><![CDATA[mobile apps]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Joel Comm, the successful internet entrepreneur and Times Bestselling author. During this episode they discuss creating and running an online business and how business success can help you lead a rich and rewarding life. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/joel-comm-build-a-business-that-pays-pays-pays/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4666951.mp3" length="54253782" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Joel Comm, the successful internet entrepreneur and Times Bestselling author. During this episode they discuss creating and runn...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by <a href="http://joelcomm.com/" target="_blank">Joel Comm</a>, the successful internet entrepreneur and Times Bestselling author. During this episode they discuss creating and running an online business and how business success can help you lead a rich and rewarding life.<br /> | |
| Understanding Joel Comm<br /> | |
| Joel is a very prolific entrepreneur. He has 80,000 <a href="https://twitter.com/joelcomm" target="_blank">Twitter</a> followers, 37,000 fans on <a href="https://www.facebook.com/joelcommfan" target="_blank">Facebook</a> and 27,000 followers on <a href="https://plus.google.com/+JoelComm1/posts" target="_blank">Google Plus</a>. He has written <a href="http://www.amazon.com/Joel-Comm/e/B001K7VORU" target="_blank">books on Adsense</a> and has expert knowledge of affiliate marketing. He continues to develop and release his own products and books and he offers consultations for businesses at $10,000 for six hours.<br /> | |
| Joel’s first business started when he moved to Dallas, Texas to become a DJ. He established his first website in 1995 and his first online business success was in 1996. It was at a point where he was about to run out of money and his partner had left Joel to go work with Microsoft.<br /> | |
| Joel prayed for a solution to his problems with the website. Within a week, a man representing a Japanese group of businesses wanted to licence his content on <a href="http://www.worldvillage.com/" target="_blank">WorldVillage.com</a>. They offered $5000 a month, which was a life changing moment and it turned his fortunes around. This domain is still owned by Joel.<br /> | |
| In 1997, his webmaster pointed to a site springerspan.com. The owner had developed the foundation for one of the first multiplayer game sites using java. Joel approached the owner to do a joint venture and this became Classicgames.com.<br /> | |
| It wasn’t long before some big brands became interested and Joel was able to sell the site for a seven figure amount. Classicgames.com became <a href="https://games.yahoo.com/" target="_blank">Yahoo! Games</a>.<br /> | |
| Joel speaks a lot about his online business career. Included in the conversation is:<br /> | |
| <br /> | |
| * What place in Joel’s history do Dealaday.com, drugstore.com, staples.com and pets.com have?<br /> | |
| * Why is Google’s Adsense important for Joel at this time?<br /> | |
| * How was Joel’s income changed by the use of Adsense?<br /> | |
| * How this has progressed into a successful career as an author, spurred on by advice from <a href="http://chris.pirillo.com/" target="_blank">Chris Pirillo</a>.<br /> | |
| * How his book sales picked up with the help from Paul Myers.<br /> | |
| <br /> | |
| Joel has written specifically about Twitter, a subject that <a href="/affiliate-buzz/affiliate-buzz-283-twitter-twitter-oh-what-to-do/" target="_blank">James himself has covered in other podcasts</a>.<br /> | |
| A Diverse Career Path<br /> | |
| James and Joel first crossed paths when Joel was at a convention, after he released the app Kerching button, something which regularly makes an appearance throughout the show. The <a href="http://www.kachingbutton.com/" target="_blank">KaChing button</a> has now become important for some individuals as a way of ringing in online sales.<br /> | |
| This isn’t the only app which has been developed by Joel. Recently he has created an app which was used by everyone including George Clooney and Demi Moore: <a href="https://itunes.apple.com/gb/app/ifart-mobile-1-fart-machine/id293760823?mt=8" target="_blank">the iFart mobile app</a>.<br /> | |
| The app has netted Joel a total of $0.5 million and was number one on the iphone app store 12 days after its release. The novelty application however has not had a completely easy ride. At the same time another ‘farting’ app was released called <a href="https://play.google.com/store/apps/details?id=com.android.finger&hl=en" target="_blank" class="broken_link">Pull My Finger</...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>56:30</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #342 | Matt McWilliams: Creating Your Own Product (An Inspiring Success Story)</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/creating-your-own-product/</link> | |
| <pubDate>Mon, 23 Jun 2014 17:00:48 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13200</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/creating-your-own-product/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/creating-your-own-product/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[become a top entrepreneur]]></category> | |
| <category><![CDATA[creating your own product]]></category> | |
| <category><![CDATA[entrepreneurship]]></category> | |
| <category><![CDATA[Matt McWilliams]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined first by Kimberly Juchnowski and later by Matt McWilliams, President of Matt McWilliams Consulting and a 2010 Affiliate Manager of the Year at the Affiliate Summit Pinnacle Awards. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/creating-your-own-product/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4637513.mp3" length="54277193" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined first by Kimberly Juchnowski and later by Matt McWilliams, President of Matt McWilliams Consulting and a 2010 Affiliate Manager of ...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined first by Kimberly Juchnowski and later by Matt McWilliams, President of Matt McWilliams Consulting and a 2010 Affiliate Manager of the Year at the Affiliate Summit Pinnacle Awards.<br /> | |
| In this edition they will discuss a number of different topics including reminding listeners of <a href="https://www.elance.com/" target="_blank">Elance</a> and how creating your own product can add an additional revenue stream from your blog traffic (<a href="http://ctt.ec/VtFcv" target="_blank">tweet</a>). James also gives a brief overview and his first thoughts on <a href="http://www.postplanner.com/" target="_blank">PostPlanner.com</a> which he has been recommended by <a href="https://twitter.com/scottayres" target="_blank">@ScottAyres</a> from the <a href="http://facebookanswerman.com/" target="_blank">Facebook AnswerMan podcast</a>.<br /> | |
| James starts however by talking about a recent email he received from a student. In the email the student inquires about <a href="/letter/coaching.html" target="_blank">coaching from James</a> for his online business but first he wants to learn a series of tools including <a href="https://wordpress.org/" target="_blank">WordPress</a>, graphic design and a host of others.<br /> | |
| This method is something which James has always recommended against. He believes that you should "do what you do best and outsource the rest". He points out there are many professionals on Elance who are willing to do the job for you at a reasonable price and far quicker.<br /> | |
| Elance Central to Business Operations<br /> | |
| Kimberly is then invited to speak about her work using Elance. Typically, James and Kimberly have three types of projects: graphics, writing and technical. Of these categories there can be anything from 8 to 30 projects open.<br /> | |
| Kimberly states the essential component of Elance is team building. They go out and find writers who are good in their niche and give them related projects. Due to the style in which they hire freelancers some have been working with them for two or more years.<br /> | |
| During this section of the podcast Kimberly and James give advice on the following:<br /> | |
| <br /> | |
| * Remembering that freelancers have other clients with deadlines.<br /> | |
| * How you can ensure that your work remains a priority with the freelancers.<br /> | |
| * How to get the best price and deals from freelancers.<br /> | |
| * How a couple of projects James is working on at the moment, using <a href="http://optinskin.com/" target="_blank">OptinSkin</a>, are to be supported by services acquired through Elance.<br /> | |
| <br /> | |
| Increasing Facebook Interactions With Post Planner<br /> | |
| James has been experimenting with a new tool, which was recommended by the Facebook Answerman podcast with Scott Ayres. The promise of the site is that in just 10 minutes a day you can triple your engagement.<br /> | |
| It seems to James that this could be possible. However, his first impressions of the tool were negative. When he clicked on a photo a popup appeared stating only ‘gurus’ could add photos. James followed the link provided and it took him to a signup page for a $29 per month subscription. James feels the instant up-sell is a poor strategy.<br /> | |
| Instead James thinks that a strategy like <a href="http://www.basecamp.com" target="_blank">BaseCamp</a> where users get a free trial before adding in credit card details would work best.<br /> | |
| Despite this, the tool has impressive functionality despite the continuous popup.<br /> | |
| Handcuffs and Trophies<br /> | |
| Matt joins the podcast later to talk about creating your own product. Matt is an award winning affiliate marketer who has talked about his awards in episode #253, "<a href="/affiliate-buzz/day-in-the-life-of-an-award-winning-affiliate-manager/" target="_blank">A Day in The Life of an Award Winning Affiliate Manager</a>".<br /> | |
| Matt always introduces himself with the line: “Hi I’m Matt an...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>56:32</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #341 | How a Google Applied ‘Manual SPAM Action Penalty’ was Successfully Removed</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/google-applied-manual-spam-action-penalty-successfully-removed/</link> | |
| <pubDate>Fri, 20 Jun 2014 02:09:59 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13182</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/google-applied-manual-spam-action-penalty-successfully-removed/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/google-applied-manual-spam-action-penalty-successfully-removed/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[google manual spam action penalty]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell is joined by his wife Arlene Martell. In this episode, they talk about how a Google Manual SPAM Action penalty was removed from a student’s website. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/google-applied-manual-spam-action-penalty-successfully-removed/">→</a></p></description> | |
| <enclosure url="http://media.blubrry.com/affiliatebuzz/p/media.rawvoice.com/seorockstars/p/www2.webmasterradio.fm/mp3/affiliatebuzz/14/BUZZ061214.mp3" length="31278557" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell is joined by his wife Arlene Martell. In this episode, they talk about how a Google Manual SPAM Action penalty was removed from a student’s we...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell is joined by his wife Arlene Martell. In this episode, they talk about how a Google Manual SPAM Action penalty was removed from a student’s website.<br /> | |
| Beginning the episode, James speaks to Arlene about the flexibility she enjoys from owning her own business. Arlene was recently able to fit her work around having a great morning making birthday cards with her grandchildren.<br /> | |
| The Changing Rules of Google Algorithms<br /> | |
| James recounts the recent changes Google has applied to its search ranking algorithms. These have included the Penguin and Panda updates which have now been amalgamated. For some people this has changed their site’s page rank for a variety of reasons, not always for the best.<br /> | |
| Sometimes James and Arlene receive emails from their students asking for help and on one such occasion there was an email directly connected to this problem. The subject of the email was: Please Help Google Applied Manual Spam Action To My Site.<br /> | |
| Re: Please Help. Google Applied Manual SPAM Action to My Site<br /> | |
| Hi James, I need your help desperately. I received the attached email from Google and have not been able to figure out how to resolve this. I've posted it in the School's facebook page but got conflicting advice from what I've found through my own research. So out of frustration and fear that I may really mess things up, I decided to send you a quick message to get your advice.<br /> | |
| Basically, Google has applied a manual spam action to my site. To be honest, I'm not even really sure what that means. My site has been built by the book. I've always followed your advice and done things right. I don't spam, I don't participate in link exchanging, I don't list my site on any link farm type sights. No games at all.<br /> | |
| First, I was advised to go back and add nofollow tags to all of my affiliate links on my site. This way the spiders will not follow my affiliate links off to my merchants and will not flag my site as an artificial or unnaturally linked site.<br /> | |
| Second, I was advised to replace all of the affiliate links of my landing pages with a link to a secondary page that contains more "detail" of the product, and have that page contain my affiliate links. The thinking is that Google will see visitors clicking through to another page on my site before leaving vs landing on my site and clicking through to my merchant.<br /> | |
| Do either of these sound like a good way to resolve this?<br /> | |
| When Google applies the Manual Spam Action, they’re essentially removing the site from their index. This can be a scary prospect for the website owner.<br /> | |
| James and Arlene have had this happen twice. Once was in 2001 and the other was in 2004. James says he always worries when it comes to December 27 as both cases happened on this date.<br /> | |
| However, unlike in the old days, receiving this notice is not a death sentence for the website. Previously a manual spam action meant the only solution would be to start over. This is why some affiliate marketers would give up.<br /> | |
| James thinks Google’s change in policy allowing website owners to adjust their sites to have these penalties removed is a positive step forward. After all we all make mistakes and sometimes their <a href="https://www.google.com/webmasters/tools/home" target="_blank">webmaster guidelines</a> can be vague. For instance the exact definition of a link sharing scheme is not concrete. Google has also caught some web owners out with a change in their rules.<br /> | |
| A Student With A Problem<br /> | |
| Continuing on with this student’s predicament; James and Arlene discuss the email he received. In it Google informed the student that his site was to have a penalty imposed. Google specifically stated they had found artificial or <a href="/unnaturallinks/" target="_blank" class="broken_link">unnatural outbound links</a> on his website.<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:34</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #340 | Todd Crawford: Transparency, and a Multi-Channel Approach to the Pay for Performance Model</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/todd-crawford-transparency-multi-channel-approach-performance-model/</link> | |
| <pubDate>Sat, 14 Jun 2014 14:01:24 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13149</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/todd-crawford-transparency-multi-channel-approach-performance-model/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/todd-crawford-transparency-multi-channel-approach-performance-model/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[impact radius]]></category> | |
| <category><![CDATA[Todd Crawford]]></category> | |
| <category><![CDATA[transparency]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell is joined by Todd Crawford, the co-founder and Vice President of Strategic Initiatives at Impact Radius offer up a lively discussion about why publishers, advertisers and affiliate agencies should be implementing a multi-channel approach to their affiliate marketing partnerships. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/todd-crawford-transparency-multi-channel-approach-performance-model/">→</a></p></description> | |
| <enclosure url="http://media.blubrry.com/affiliatebuzz/p/media.rawvoice.com/seorockstars/p/www2.webmasterradio.fm/mp3/affiliatebuzz/14/BUZZ060514.mp3" length="34345526" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell is joined by Todd Crawford, the co-founder and Vice President of Strategic Initiatives at Impact Radius offer up a lively discussion about why...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell is joined by Todd Crawford, the co-founder and Vice President of Strategic Initiatives at Impact Radius offer up a lively discussion about why publishers, advertisers and affiliate agencies should be implementing a multi-channel approach to their affiliate marketing partnerships.<br /> | |
| Arlene is not on the episode this week as she spending some well deserved time with her grandchildren at the beach.<br /> | |
| James begins the episode by announcing that in a few weeks he will be able to provide a review for a new tool he has discovered. The discovery came via another podcast, the <a href="http://facebookanswerman.com/" target="_blank">Facebook Answer Man</a> podcast with Scott Ayres and it is a way for users to triple their following with just 10 minutes a day.<br /> | |
| James also asks listeners to go to the <a href="https://www.facebook.com/affiliatebuzz" target="_blank">Affiliate Buzz Facebook page</a> and tell him what device they use to listen to Affiliate Buzz.<br /> | |
| A Founding Father of Modern Affiliate Marketing<br /> | |
| Todd is considered to be instrumental in the founding of the modern affiliate marketing industry. Previous to his role at Impact Radius, he was a co-founder and Vice President at <a href="http://www.cj.com/" target="_blank">Commission Junction</a>. He admits this was a different time when the web was a painfully slow tool.<br /> | |
| At Commission Junction they saw an opportunity to change the affiliate system. As Todd explains, at the time, affiliate programs were very advertiser centric. Commission Junction attempted to change this and eat into the market share of their main competitors Be Free and <a href="http://www.linkshare.com/" target="_blank">LinkShare</a>.<br /> | |
| During this time, Todd explains some of the following:<br /> | |
| <br /> | |
| * The common problems that existed within the system.<br /> | |
| * How Commission Junction went about changing that.<br /> | |
| * The effect Commission Junction had on the industry.<br /> | |
| * What happened to Commission Junction following their success?<br /> | |
| <br /> | |
| After the sale of Commission Junction to Value Click (now known as <a href="http://www.conversantmedia.com/" target="_blank">Conversant</a>), James noticed there was a change in culture at the company. James also states that many of the founders left the company all roughly at the same time. Then after a few years, they reappeared together to quietly launch Impact Radius.<br /> | |
| The Need For Transparency Due to Problems in the Multi-Channel Approach<br /> | |
| Todd explains advertisers need to look at their model because sometimes publishers don’t get the credit they deserve. He gives a scenario where a customer finds out about a brand through a publisher. They then go away and look at some reviews or some more information about the advertiser and then return, perhaps through a paid search. In this scenario, the affiliate would not get any recognition for the vital part they have played in the sales process. In some cases, as James has pointed out in a <a href="/affiliate-buzz/affiliates-earn-30-commission-and-more-promoting-software/" target="_blank">previous podcast</a>, this can be a huge loss of earnings for the publisher.<br /> | |
| The different avenues customers use for finding an advertiser’s products has been spoken about before in a <a href="/affiliate-buzz/things-that-are-working-beyond-your-site/" target="_blank">previous addition of this podcast</a>.<br /> | |
| James knows Matt Frary at <a href="http://www.SmarterChaos.com" target="_blank">SmarterChaos</a> speaks about this problem as well over on his affiliate marketing podcast Chaos Makes Sense. Part of the problem is that previously it was hard for the different groups to talk. What would often happen would be the advertiser would speak to the agency who would speak to the affiliate. However in this approach, barely anything would happen.<br /> | |
| ]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>35:46</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #339 | Jeannine Crooks: Working at Home Offers Time Flexibilty and Cost Savings</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/working-at-home-offers-time-flexibilty-and-cost-savings/</link> | |
| <pubDate>Mon, 09 Jun 2014 21:08:43 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13142</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/working-at-home-offers-time-flexibilty-and-cost-savings/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/working-at-home-offers-time-flexibilty-and-cost-savings/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Jeannine Crooks]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James Martell is joined by Jeannine Crooks, Senior Account Manager at Affiliate Window, while his wife is away. During the course of this episode, James and Jeannine explore her background from her thirty years of marriage to working from home in the affiliate marketing industry. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/working-at-home-offers-time-flexibilty-and-cost-savings/">→</a></p></description> | |
| <enclosure url="http://media.blubrry.com/affiliatebuzz/p/media.rawvoice.com/seorockstars/p/www2.webmasterradio.fm/mp3/affiliatebuzz/14/BUZZ052214.mp3" length="32645549" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James Martell is joined by Jeannine Crooks, Senior Account Manager at Affiliate Window, while his wife is away. During the course of this episode, James and Jeannine explore her background from her thirty years of...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, James Martell is joined by Jeannine Crooks, Senior Account Manager at <a href="http://www.affiliatewindow.com/ca/" target="_blank">Affiliate Window</a>, while his wife is away. During the course of this episode, James and Jeannine explore her background from her thirty years of marriage to working from home in the affiliate marketing industry. They then talk about how this could be a good model for you and what skills are required for this lifestyle.<br /> | |
| Jeannine began her career in affiliate marketing while she was working as Director for Marketing at a small company which sold motorcycle parts and accessories. While taking the first forays into internet marketing, Jeannine launched the company’s first website. They then realized the potential for further income through affiliate marketing with their motorbike dealers and so she set up the system.<br /> | |
| At this time affiliate marketing was brand new and it wouldn't be until 2005 that she realized the vastness of the industry. This eye-opener occurred at an affiliate marketing conference which she attended weeks after joining a new company.<br /> | |
| Affiliate Marketing: The Closeness of an Industry<br /> | |
| What has struck Jeannine as special about the affiliate industry is that you can make friends and relationships will last a lifetime. Everyone is there to help each other and if she doesn't know the answer she will often be acquainted with someone she can send a client to for advice. The support everyone is willing to give each other is something Jeannine really likes.<br /> | |
| Jeannine thinks it is these special relationships which are also important for those who want to join the industry. Simply, if you want to be good in affiliate marketing, you need to listen to those who have been there. There are a number of people willing to teach this important internet marketing skill.<br /> | |
| The industry gives many individuals the chance to work from home, something which can support flexible working once they have become established. For example Jeannine has been able organize her work around looking after her ill mother and taking her dog to physiotherapy.<br /> | |
| Jeannine has even pointed out the interesting places she has been able to work at which include the <a href="http://www.sturgismotorcyclerally.com/" target="_blank">Sturgis Motorcyle Rally</a> and on board a cruise ship. With the advent of the web, internet marketing can be conducted almost anywhere.<br /> | |
| During the conversations about her past, Jeannine explains:<br /> | |
| <br /> | |
| * How she got into the affiliate marketing industry.<br /> | |
| * How she landed her current job.<br /> | |
| * What makes her love her current work with Affiliate Window.<br /> | |
| * What she thinks is an important aspect for being a great affiliate marketing manager.<br /> | |
| <br /> | |
| What Essential Skills Do You Need to Work From Home?<br /> | |
| Jeannine admits there are certain skills which are essential if you want to work from home. The flexible working arrangements can be too tempting and as Jeannine and James state, it isn't about slacking off at home so having the right mindset is therefore essential.<br /> | |
| Jeannine has clients all across the world, including one in Thailand. Her client in Thailand works completely the opposite hours to Jeannine due to time zones – she admits she has had more than one meeting in her pajamas and gone straight to bed afterwards. Yet there are also benefits to this. The flexible working means she has worked while watching hockey or otherwise been enjoying herself.<br /> | |
| These aren't the only requirements needed for working from home and Jeannine explains that some of the others are:<br /> | |
| <br /> | |
| * Being able to multitask.<br /> | |
| * Having really good communication skills.<br /> | |
| * Being able to keep up with the ever changing industry.<br /> | |
| <br /> | |
| James ends the edition by asking Jeannine what technology she couldn't live without. She admits that <a href="http://www.skype.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>34:00</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #338 | Basecamp: A Game Changing Tool to Scale Your Publishing Business</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/tool-to-scale-your-business/</link> | |
| <pubDate>Sat, 07 Jun 2014 16:09:37 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13139</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/tool-to-scale-your-business/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/tool-to-scale-your-business/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[basecamp]]></category> | |
| <category><![CDATA[Kimberly Juchnowski]]></category> | |
| <category><![CDATA[scaling your business]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James Martell is joined by his wife Arlene Martell and JambMedia’s manager of business services, Kimberly Juchnowski, to talk about the game changing tool Basecamp. This virtual team management tool is brilliantly developed to help with business building and online success. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/tool-to-scale-your-business/">→</a></p></description> | |
| <enclosure url="http://wmr.cranberry.fm/affiliatebuzz/14/BUZZ051514.mp3" length="31244581" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James Martell is joined by his wife Arlene Martell and JambMedia’s manager of business services, Kimberly Juchnowski, to talk about the game changing tool Basecamp. This virtual team management tool is brilliantly...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, James Martell is joined by his wife Arlene Martell and <a href="http://jambmedia.com/" target="_blank">JambMedia</a>’s manager of business services, Kimberly Juchnowski, to talk about the game changing tool <a href="http://www.basecamp.com" target="_blank">Basecamp</a>. This virtual team management tool is brilliantly developed to help with business building and online success.<br /> | |
| James begins the podcast with an introduction to the business game changers he has taken on board over the years. In 2001, he came across Google, which was really big for affiliate marketers. The next new finding was <a href="http://www.Elance.com" target="_blank">Elance</a>, while he was a speaker at a university. The third was <a href="http://www.WordPress.com" target="_blank">WordPress</a> in 2007 and the fourth is the topic of today’s podcast, Basecamp.<br /> | |
| James has given <a href="/affiliate-buzz/16-incredible-free-wordpress-plugins/" target="_blank">advice on WordPress</a> in a previous Podcast and other tools which affiliates can use to <a href="/affiliate-buzz/tools-affiliates-can-use-increase-productivity-profits/" target="_blank">boost production and their profits</a>.<br /> | |
| Kimberly was quick to embrace Basecamp, which offers a 60 day free trial not requiring credit card details. James is at a point now where he is awaiting an invoice for the first 30 days of paid subscription to the site.<br /> | |
| Arlene goes on to describe the situation prior to the use of Basecamp. Arlene has always been a real ‘to-do list’ maker. These lists would have questions to be answered or actions to undertake for current projects on the go. Everything on her ‘to-do list’ had a due date and she struggled to know where everything was, often unsure if her note was on a piece of paper or on Google Drive.<br /> | |
| James knows that Arlene is strong on business organisation and when she gets a little disheveled something needs to change. To show how important being organised is, James recalls that when they were finishing off the Affiliate Marketers Handbook in 2002, they settled on the first chapter being ‘How to Get and Stay Organised’.<br /> | |
| James clearly feels that organisation is a big challenge for those with an online business and reflects on his own experience that virtual team management can be tough. He was getting very frustrated at one point earlier this year and having to conduct regular meetings with Kimberly, to discover what stage they were at with certain projects. This is when they discovered Basecamp.<br /> | |
| The Moment of Enlightenment<br /> | |
| Kimberly hadn't realized how bad the organisation had become until she started using Basecamp but she admits things were getting messy with the numerous simultaneous projects. She had to spend countless time checking everything to ensure nothing was being missed, going back and forth between different team members to get work completed on time.<br /> | |
| The situation resulted in a team which was not cohesive and it was hard to reference a recurring aspect or issue in a project. To Kimberly, Elance is a great tool, but when you have many threads contributing to one project, it can be difficult to stay on top of things.<br /> | |
| Since the team started using Basecamp, only one meeting has been required and James laughs that they really had nothing to discuss.<br /> | |
| During the podcast James, Arlene and Kimberly go into detail about the benefits of Basecamp. Here are some of the topics they discuss:<br /> | |
| <br /> | |
| * The problems with another virtual team management tool they have used called Action Method.<br /> | |
| * Have any problems been experienced with Basecamp?<br /> | |
| * How James can use Basecamp to keep all his ideas organised.<br /> | |
| * How Basecamp can create an excellent team environment.<br /> | |
| <br /> | |
| Information at Your Fingertips<br /> | |
| James loves Basecamp as it can easily tell him the status of any project. He looks at the statistics on the site and it shows him there are current...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:32</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #337 | Why Building an Audience Needs to Be at the Top of Your List</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/strategies-for-building-an-email-list/</link> | |
| <pubDate>Mon, 02 Jun 2014 20:48:51 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13114</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/strategies-for-building-an-email-list/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/strategies-for-building-an-email-list/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[email marketing]]></category> | |
| <category><![CDATA[growing]]></category> | |
| <category><![CDATA[list building]]></category> | |
| <category><![CDATA[online]]></category> | |
| <category><![CDATA[podcast]]></category> | |
| <category><![CDATA[shares]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, James Martell is joined by his wife Arlene Martell, to discuss strategies for list building and growing your audience. Before they start however, James asks his wife where she snuck off to early in the morning. Arlene replies she was taking the time to see their grandchild for a ‘baby snuggle morning’, something she is able to do because of the flexibility of her work, which is aided by having a large list. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/strategies-for-building-an-email-list/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4447598.mp3" length="807256" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, James Martell is joined by his wife Arlene Martell, to discuss strategies for list building and growing your audience. Before they start however, James asks his wife where she snuck off to early in the morning.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, James Martell is joined by his wife Arlene Martell, to discuss strategies for list building and growing your audience. Before they start however, James asks his wife where she snuck off to early in the morning. Arlene replies she was taking the time to see their grandchild for a ‘baby snuggle morning’, something she is able to do because of the flexibility of her work, which is aided by having a large list.<br /> | |
| List building doesn’t have the attention it deserves, according to James, who also mentions alternative names of developing or growing an audience.<br /> | |
| Constant Watch on Subscriber Numbers<br /> | |
| There are many advantages to having a large list but as James states it isn’t going to be instantly created; it can take time and hard work to get traction. List building is critical to the online success of your business and that is one of the reasons why James will constantly look at his subscriber numbers.<br /> | |
| During the podcast, James gives plenty of supportive advice on how you can build your list, including:<br /> | |
| <br /> | |
| * The first thing you should do to build a list.<br /> | |
| * Using the list to stay in touch with your contacts.<br /> | |
| * The main marketing benefits of having a list.<br /> | |
| * Satisfy the needs of your clients with a marketing list.<br /> | |
| <br /> | |
| James also shares how his email marketing list helped transform his business. He sent an invitation to his list to complete a simple form on <a href="http://www.askdatabase.com" target="_blank">askdatabase.com</a> and from those responses he was able to determine what his clients’ biggest challenges were. It also gave him great sales content for future contacts.<br /> | |
| Automating the Email Marketing<br /> | |
| James has many discussions with clients and others and often finds out that they don’t have an email auto-responder sequence. An email auto-responder sequence is very important and James shares that his longest runs for four years.<br /> | |
| The importance of an email marketing list and an auto-responder series reminds James of an interview he had with former CEO and <a href="http://www.icontact.com/" target="_blank">iContact</a> founder Ryan Allis. In the interview Ryan stated you will never again see 70% of the visitors to your website unless you sign them up to subscribe to something.<br /> | |
| The Three Strategies To Growing An Audience<br /> | |
| James continues the podcast to talk about three methods for growing an audience and list building. He also explains that he has used a number of different platforms and tools, and also shares which one he likes best because of it's beautiful interface and easy to use template, amongst other powerful features.<br /> | |
| During the end of the podcast James discusses:<br /> | |
| <br /> | |
| * Do you need to be an expert on all the list building strategies?<br /> | |
| * How can you start your own list building?<br /> | |
| * Examples of successful list builders.<br /> | |
| <br /> | |
| With this information, and a killer opt-in as discussed previously by James, you can really start to develop a marketing list to grow your audience and achieve online success.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>50</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #336 | How to Hire a Great Graphic Designer (and Save a Bundle)</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/how-to-hire-a-great-graphic-designer/</link> | |
| <pubDate>Mon, 26 May 2014 23:46:38 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=13093</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/how-to-hire-a-great-graphic-designer/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/how-to-hire-a-great-graphic-designer/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[graphic design]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, hosts James and Arlene Martell take you through the vetting process and the advantages of having a good graphic designer available for the creative needs of your company. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/how-to-hire-a-great-graphic-designer/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4385089.mp3" length="30711997" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, hosts James and Arlene Martell take you through the vetting process and the advantages of having a good graphic designer available for the creative needs of your company. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, hosts James and Arlene Martell take you through the vetting process and the advantages of having a good graphic designer available for the creative needs of your company.<br /> | |
| Graphic design is an important part marketing for any business, and is essential for the look and feel of your company’s brand. This episode of the Affiliate Buzz reviews all things related to graphic design so you get the best value for your money.<br /> | |
| The Best Resources for Getting the Graphics You Need<br /> | |
| This episode kicks off with James and Arlene sharing some of the trials and errors they endured regarding hiring graphic designers in their early days of affiliate marketing. They also discuss the following:<br /> | |
| <br /> | |
| * What you can expect to pay for graphic design work<br /> | |
| * The quality and quantity of graphics available on the web<br /> | |
| * What types of graphics you might need for your site<br /> | |
| <br /> | |
| Next James goes through a live walk-through of how he sets up a new job on Elance to hire a graphic designer, and gives a tip about how to make sure your graphic designer is giving you what you want.<br /> | |
| The Graphics You Need at a Price You Can Afford<br /> | |
| Then James shares a link to a website to give you a real-time example that puts all this information in perspective. He points out what you should look at on this site in regards to ordering graphics for your brand. He also talks about:<br /> | |
| <br /> | |
| * What you can do to prevent delay of a graphic design job<br /> | |
| * How you can get the best job for your company’s budget<br /> | |
| * The type of file you can request from your graphic designer<br /> | |
| <br /> | |
| The episode wraps up with James giving some advice about why you need the raw data files for any images that you hire a graphic designer to make for your site. Arlene chimes in sharing a personal experience that could have been avoided by using that advice.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:59</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #335 | Podcasting’s Rise in Popularity Offers Numerous Opportunities to Savvy Affiliates</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/affiliate-marketing-tools-for-podcasters/</link> | |
| <pubDate>Tue, 20 May 2014 03:52:26 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12892</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/affiliate-marketing-tools-for-podcasters/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/affiliate-marketing-tools-for-podcasters/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate]]></category> | |
| <category><![CDATA[podcast]]></category> | |
| <category><![CDATA[podcasting]]></category> | |
| <category><![CDATA[podcasts]]></category> | |
| <category><![CDATA[Todd Cochrane]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host James Martell is joined by guest Todd Cochrane from RawVoice and GeekNewsCentral. The two talk about the lucrative opportunities for affiliate marketers to offer tools to eager podcasters. Podcasting has exploded onto the affiliate marketing scene, and presents a unique revenue opportunity. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/affiliate-marketing-tools-for-podcasters/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4356960.mp3" length="28766819" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host James Martell is joined by guest Todd Cochrane from RawVoice and GeekNewsCentral. The two talk about the lucrative opportunities for affiliate marketers to offer tools to eager podcasters.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host James Martell is joined by guest Todd Cochrane from <a href="http://www.rawvoice.com/" target="_blank">RawVoice</a> and <a href="http://geeknewscentral.com/" target="_blank">GeekNewsCentral</a>. The two talk about the lucrative opportunities for affiliate marketers to offer tools to eager podcasters. Podcasting has exploded onto the affiliate marketing scene, and presents a unique revenue opportunity. This episode of the Affiliate Buzz will help you better understand everything you need to produce a successful podcast.<br /> | |
| How Far Podcasting Has Come in Recent Years<br /> | |
| James begins by giving a quick review of Todd’s background in this emerging industry. Then the episode kicks off with Todd sharing how he got started in the world of podcasting and what he’s seen along the way. The two also discuss the following:<br /> | |
| <br /> | |
| * How Todd went from a military career to one in podcasting<br /> | |
| * Differences between early podcasting and today’s tools<br /> | |
| * What plug-ins Todd helped build to grow the industry<br /> | |
| <br /> | |
| Next James recommends a free WordPress tool for anyone who plans on doing a podcast. It’s one that he uses for his own podcasts and also recommends to all of his clients.<br /> | |
| What Tools Can Help You Get Ahead in Podcasting<br /> | |
| Then after a short break, Todd talks about the tools a podcaster needs to be successful. He also describes where his affiliate program fits in with these tools, and describes goals that he has for the program. Then James and Todd move along to the following topics:<br /> | |
| <br /> | |
| * What plugin is best to integrate podcasts to iTunes<br /> | |
| * How can podcasting help affiliates find success<br /> | |
| * What do affiliates need to know about podcasters<br /> | |
| <br /> | |
| This episode of the Affiliate Buzz wraps up with some advice for how to market via podcasts that promote different products and services. James and Todd explain how this differs from creating a blog post, and offer advice about specific tools you can use to run a successful podcasting campaign.<br /> | |
| <a href="/affiliatebuzz/" target="_blank">Subscribe to the Affiliate Buzz now</a> to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, be sure to visit the <a href="https://www.facebook.com/affiliatebuzz" target="_blank">Facebook page</a> for the show.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>29:57</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #334 | Podcasting Finally Arrives – iTunes Announces 1 Billion Podcast Subscribers</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/podcasting-by-the-numbers/</link> | |
| <pubDate>Mon, 12 May 2014 18:55:33 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12869</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/podcasting-by-the-numbers/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/podcasting-by-the-numbers/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Apple]]></category> | |
| <category><![CDATA[apple carplay]]></category> | |
| <category><![CDATA[ipod]]></category> | |
| <category><![CDATA[marketing]]></category> | |
| <category><![CDATA[podcast]]></category> | |
| <category><![CDATA[podcasting]]></category> | |
| <category><![CDATA[podcasts]]></category> | |
| <category><![CDATA[working from home]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, hosts James and Arlene Martell talk about a topic that is near and dear to their hearts -- podcasting. After all, the Affiliate Buzz is the longest running podcast dedicated to the affiliate marketing industry. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/podcasting-by-the-numbers/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4291588.mp3" length="7822881" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, hosts James and Arlene Martell talk about a topic that is near and dear to their hearts -- podcasting. After all, the Affiliate Buzz is the longest running podcast dedicated to the affiliate marketing industry. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, hosts James and Arlene Martell talk about a topic that is near and dear to their hearts -- podcasting. After all, the Affiliate Buzz is the longest running podcast dedicated to the affiliate marketing industry.<br /> | |
| Podcasting is on the rise, as weekly audio podcast consumption has grown year-over-year. One prime example is <a href="http://www.apple.com/ios/carplay/">Apple's new CarPlay system</a> which looks to turn tens of millions of cars into iPhone accessories.<br /> | |
| How Much Has Podcasting Grown Over the Years?<br /> | |
| The discussion kicks off with a review of the <a title="Affiliate Buzz #327 – Canada Marketing Summit 2014 – Yes, We’ll Be There! :)" href="/affiliate-buzz/canada-marketing-summit-2014/">Canada Marketing Summit</a>, a conference where James spoke to a substantial audience of attendees on the topic of podcasting. Then also go on to answer the following questions:<br /> | |
| <br /> | |
| * How were early podcasts and web shows recorded?<br /> | |
| * What were podcasts called before iPods existed?<br /> | |
| * How much does podcasting grow each year?<br /> | |
| <br /> | |
| Moving right along, James and Arlene share some statistics that really put things in perspective about how big podcasting has grown. They also discuss some of the more popular places where you can host your own podcast.<br /> | |
| Where Is Podcast Going in the Future?<br /> | |
| Next James and Arlene discuss the technological gadget nearly everyone owns that can act as a vital tool for both creating and listening to podcasts. During this episode the other things they talk about include:<br /> | |
| <br /> | |
| * The single feature that makes podcasting so convenient<br /> | |
| * How podcasting stacks up to traditional radio programming<br /> | |
| * The next big thing that people can expect from Apple<br /> | |
| <br /> | |
| James and Arlene wrap up the episode by sharing articles in sources such as Forbes and USA Today to back up the information about what's in store for podcasting in the future. Listen to this entire edition of the Affiliate Buzz now to hear all the information.<br /> | |
| <a href="/affiliatebuzz/" target="_blank">Subscribe to the Affiliate Buzz</a> now to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the <a href="https://www.facebook.com/affiliatebuzz" target="_blank">Affiliate Buzz Facebook page</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>8:08</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #333 | ShareASale ThinkTank 2014 Announced to Take Place in Charlotte, North Carolina</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/shareasale-thinktank-2014/</link> | |
| <pubDate>Mon, 05 May 2014 10:32:28 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12867</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/shareasale-thinktank-2014/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/shareasale-thinktank-2014/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[backlinks]]></category> | |
| <category><![CDATA[breakations]]></category> | |
| <category><![CDATA[conferences]]></category> | |
| <category><![CDATA[events]]></category> | |
| <category><![CDATA[new]]></category> | |
| <category><![CDATA[North Carolina]]></category> | |
| <category><![CDATA[podcast]]></category> | |
| <category><![CDATA[ShareaSale]]></category> | |
| <category><![CDATA[ShareaSale Think Tank]]></category> | |
| <category><![CDATA[stay]]></category> | |
| <category><![CDATA[thinktank]]></category> | |
| <category><![CDATA[work]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, hosts James and Arlene Martell talk about ShareASale Think Tank 2014, which has been announced to be presented at the four star Ballantyne Hotel and Lodge in Charlotte, North Carolina. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/shareasale-thinktank-2014/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4257596.mp3" length="10043319" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, hosts James and Arlene Martell talk about ShareASale Think Tank 2014, which has been announced to be presented at the four star Ballantyne Hotel and Lodge in Charlotte, North Carolina. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, hosts James and Arlene Martell talk about ShareASale Think Tank 2014, which has been announced to be presented at the four star Ballantyne Hotel and Lodge in Charlotte, North Carolina.<br /> | |
| ShareASale ThinkTank is an annual event designed to bring together top clients as well as new, up and coming Affiliates and Merchants. James and Arlene have attended numerous of these events and recommend attending this conference in addition to Affiliate Summit.<br /> | |
| Why You Should Attend ShareASale ThinkTank 2014<br /> | |
| James and Arlene kick off the discussion with some of the advantages and reasons why affiliates should attend. In addition to an overview of what costs you can expect to pay to attend, they also discuss the following:<br /> | |
| <br /> | |
| * What are some <a title="ShareASale Think Tank 2010 – The Ritz Carlton" href="/industry-events/shareasale-think-tank-2010-ritz-carlton-half-moon-bay-ca/">past ShareASale ThinkTank</a> venues?<br /> | |
| * What did past venues offer to conference attendees?<br /> | |
| * What can attendees expect from the 2014 event?<br /> | |
| <br /> | |
| Moving right along, James and Arlene invite Brasco from WebmasterRadio.FM to share a big announcement. It's something that will make it even easier for you to stay up to date with all your favorite podcasts on the site, including the Affiliate Buzz.<br /> | |
| What to Expect on the 2014 ThinkTank Agenda<br /> | |
| Next James and Arlene discuss what happens during a ThinkTank event. They begin with what's on the agenda the moment you first arrive, and work their way right through the entire event. They also discuss:<br /> | |
| <br /> | |
| * Some of the swag that is available during ThinkTanks<br /> | |
| * Recreational activities you can attend during the event<br /> | |
| * Details about the ThinkTank's educational sessions<br /> | |
| <br /> | |
| James and Arlene wrap up the podcast by explaining some of the overall benefits of attending a small conference, like ShareASale's ThinkTank 2014. They also go into more details about the cost, and how they're planning on turning the event into their own personal "breakation".<br /> | |
| Visit the ShareASale website at <a href="http://shareasale.com/thinktank/2014/index.cfm">http://shareasale.com/thinktank/2014/index.cfm</a> to learn more about the 2014 ThinkTank.<br /> | |
| <a href="/affiliatebuzz/" target="_blank">Subscribe to the Affiliate Buzz</a> now to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the <a href="https://www.facebook.com/affiliatebuzz" target="_blank">Affiliate Buzz Facebook page</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>10:27</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #332 | Google+ Hangouts to Create High Quality Content and Brand Optimization</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/google-plus-hangouts-to-create-content-and-promote-business/</link> | |
| <pubDate>Mon, 28 Apr 2014 16:27:46 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12865</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/google-plus-hangouts-to-create-content-and-promote-business/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/google-plus-hangouts-to-create-content-and-promote-business/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[google hangouts]]></category> | |
| <category><![CDATA[Google Plus Hangouts]]></category> | |
| <description><p>Do you use Google Plus Hangouts for business? Are your customers aware of your online presence? If you haven’t considered all the tools available at your disposal, then you might not be optimizing your brand to its full potential. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/google-plus-hangouts-to-create-content-and-promote-business/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4223071.mp3" length="30615474" type="audio/mpeg" /> | |
| <itunes:subtitle>Do you use Google Plus Hangouts for business? Are your customers aware of your online presence? If you haven’t considered all the tools available at your disposal, then you might not be optimizing your brand to its full potential. →</itunes:subtitle> | |
| <itunes:summary><![CDATA[Do you use Google Plus Hangouts for business? Are your customers aware of your online presence? If you haven’t considered all the tools available at your disposal, then you might not be optimizing your brand to its full potential.<br /> | |
| Social networking is a huge influence on how we use the internet. Businesses that use tools like video chatting enjoy more traffic to their website and higher revenues. Does this describe how your business uses social networking?<br /> | |
| If you’re interested in how to add content and optimize your brand then you’ll want to invest 20 minutes to listen to this edition of the Affiliate Buzz where your host James Martell interviews Bonnie Sainsbury, Founder and Online Marketing Consultant at Social Media Smarter about Google Plus Hangouts to create high quality top end content and brand optimization.<br /> | |
| For many internet users, <a href="http://www.google.com/+/learnmore/hangouts/" target="_blank">Google Plus Hangouts</a> are the first choice in video communication. <a href="http://www.forbes.com/sites/quickerbettertech/2013/01/14/how-google-is-forever-changing-the-webinar/">Forbes</a> describes the service as “a video chat service where an unlimited number of people can join your conference. For free.” This interview is a chance to learn how to use Google Hangouts to promote your business.<br /> | |
| How to Use Social Media for Online Success<br /> | |
| The episode kicks off with Bonnie sharing a bit about her background. With more than three decades’ of industry experience, she’s no stranger to new technologies and finding out how useful they are in regards to productivity.<br /> | |
| Next Bonnie shares her perspective on social media and what she looks at to make changes to her own website. James chimes in why this perspective is vital to online success, and takes the chance to remind why you should adopt this same attitude.<br /> | |
| If you’re not sure how to tweak your website based on social media, then you risk losing both traffic and revenue.<br /> | |
| What the Different Types of Google Plus Hangouts Are<br /> | |
| Communicating is important, but if you’ve never used Google Hangouts then you could be limiting your abilities. During the podcast Bonnie explains more about communicating via Google Plus and answers these questions:<br /> | |
| <br /> | |
| * Can you tell me what Google Plus Hangouts are?<br /> | |
| * How can I brand the Hangout for my business?<br /> | |
| * What are live Hangouts and how can I join one?<br /> | |
| * How are other people using Google Plus Hangouts?<br /> | |
| <br /> | |
| Now ask yourself two questions. Do you want an alternative to email for communicating with a remote team? Would you like to host a Hangout to introduce a featured guest? If you answered “Yes” to either, then it’s time to learn all the benefits of Google Plus Hangouts for your business.<br /> | |
| How to Set Up a Google Hangout to Promote Your Brand<br /> | |
| Next Bonnie explains how to use Google Plus Hangouts for video conferencing. She shares examples from her own experiences with using the feature, and offers advice to help others use this to promote their own business.<br /> | |
| Bonnie explains the specific steps you need to take to set up a Google Plus Hangout of your own. Businesses that take advantage of these types of resources are able to create new content for their website that brings in more traffic which increases the potential for more revenue.<br /> | |
| The internet is an ever-changing environment. Your competition is using these tools to help optimize their brand. Why aren’t you doing the same?<br /> | |
| The episode wraps up with Bonnie explaining the resources you need to carry out for using Google Plus Hangouts to promote your business, including the type of hardware, internet connection, and more.<br /> | |
| What Could Google Plus Hangouts Do for Your Business?<br /> | |
| Are you always looking for new ways to add content to your business website? Do you want to know how you can use Google Plus Hangouts to optimize your brand? Listen to the entire podcast now.]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:53</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #331 | Canada Marketing Summit 2014 – Yes, We’ll Be There! :)</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/canada-marketing-summit-2014/</link> | |
| <pubDate>Tue, 22 Apr 2014 01:40:36 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12845</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/canada-marketing-summit-2014/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/canada-marketing-summit-2014/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate conferences]]></category> | |
| <category><![CDATA[business]]></category> | |
| <category><![CDATA[Canada Marketing Summit]]></category> | |
| <category><![CDATA[conferences]]></category> | |
| <category><![CDATA[internet marketing conference]]></category> | |
| <category><![CDATA[marketing]]></category> | |
| <category><![CDATA[online]]></category> | |
| <category><![CDATA[plan]]></category> | |
| <category><![CDATA[podcasting]]></category> | |
| <category><![CDATA[social media marketing]]></category> | |
| <description><p>Do you plan to attend Canada Marketing Summit 2014? Is your business in need of help with marketing strategies, online lead generation, or advertising? If attending a conference for your business isn’t in your future, then you could be missing out on significant growth opportunities. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/canada-marketing-summit-2014/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4203653.mp3" length="30762389" type="audio/mpeg" /> | |
| <itunes:subtitle>Do you plan to attend Canada Marketing Summit 2014? Is your business in need of help with marketing strategies, online lead generation, or advertising? If attending a conference for your business isn’t in your future,</itunes:subtitle> | |
| <itunes:summary><![CDATA[Do you plan to attend Canada Marketing Summit 2014? Is your business in need of help with marketing strategies, online lead generation, or advertising? If attending a conference for your business isn’t in your future, then you could be missing out on significant growth opportunities.<br /> | |
| Marketing conferences offer endless opportunities for businesses and for those who attend the rewards are spectacular. Does this describe how you stay on top of the latest opportunities for your business?<br /> | |
| If you’re interested in learning more about the <a href="http://canadamarketingsummit.ca" target="_blank">Canada Marketing Summit 2014</a> then you’ll want to invest 20 minutes to listen to this edition of The Affiliate Buzz where your hosts James and Arlene preview their visit to the event which will feature education on Marketing, Advertising, Online Lead Generation and Best Marketing Strategies.<br /> | |
| Conferences are known to offer both online and off-line marketing information. Canada Marketing Summit 2014* is a 3-day event offering 18 speakers from around the world and 34 concession booths. This interview is an opportunity to learn how to make this event work for your business.<br /> | |
| Who Should Attend Canada Marketing Summit 2014?<br /> | |
| The episode kicks off with James and Arlene sharing the benefits of attending a conference in Vancouver, which is a short distance from their home in White Rock. Locals aren’t the only ones who benefit as James and Arlene share advantages to visiting the Semiahmoo Peninsula during the spring.<br /> | |
| Then James segues into an overview of who he would say this conference is for, and how it differs from the Affiliate Summit conferences held annually in Las Vegas and New York.<br /> | |
| If you aren’t attending conference then you’re missing out on an opportunity to learn how to obtain growth and revenue for your business.<br /> | |
| What’s the State of Your Online Presence?<br /> | |
| Next James talks about the importance of forming an online presence, and how attending conferences can help boost that for your business. He also answers these questions:<br /> | |
| <br /> | |
| * Should I stay in the hotel where Canada Marketing Summit 2014 is being held?<br /> | |
| * How can Canada Marketing Summit 2014 help me get more customers?<br /> | |
| * Do I need to attend all three days of Canada Marketing Summit 2014?<br /> | |
| * What is the format that Canada Marketing Summit 2014 will follow?<br /> | |
| <br /> | |
| Now ask yourself two questions. Do you plan to attend Canada Marketing Summit 2014? Are you aware of how it could benefit your business? If you answered “No” to either or both of these questions it’s time to reconsider attending conferences.<br /> | |
| Who Can I Expect to Hear at Canada Marketing Summit 2014?<br /> | |
| Then James and Arlene discuss some of the speakers you can expect to hear when attending Canada Marketing Summit 2014 as well as the topics that these people will cover in their presentations.<br /> | |
| James points out the common thread among all the speakers who are presenting at Canada Marketing Summit 2014, and talks about how three days of this can benefit your business.<br /> | |
| Not every conference that you attend is about pitching things people want you to buy. Many presenters have genuine advice about how to increase your business. Why aren’t you taking advantage of these opportunities?<br /> | |
| The episode wraps up with James and Arlene reviewing what you need to know if you’d like to sign up to attend <a href="http://canadamarketingsummit.ca" target="_blank">Canada Marketing Summit 2014</a>*.<br /> | |
| What Can Canada Marketing Summit 2014 Do for Your Business?<br /> | |
| Are you ready to set aside a weekend in Vancouver to attend Canada Marketing Summit 2014? Do you want to know more about how attending conferences can increase your business?<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:02</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #330 | Breakation: Work Hard, Play Hard</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/breakations-to-mexico/</link> | |
| <pubDate>Mon, 14 Apr 2014 16:15:04 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12861</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/breakations-to-mexico/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/breakations-to-mexico/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate conferences]]></category> | |
| <category><![CDATA[breakations]]></category> | |
| <category><![CDATA[family]]></category> | |
| <category><![CDATA[Mexico]]></category> | |
| <category><![CDATA[plan]]></category> | |
| <category><![CDATA[podcast]]></category> | |
| <category><![CDATA[setting goals]]></category> | |
| <category><![CDATA[work]]></category> | |
| <category><![CDATA[working from home]]></category> | |
| <category><![CDATA[working online]]></category> | |
| <description><p>Do you want to get away from it all with a trip south of the border? Could you use a break from the mind-numbing chore of following the same schedule, day after day? If you’ve never taken a breakation from daily life, then you’re missing out on a lifetime of relaxing memories. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/breakations-to-mexico/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4156361.mp3" length="30413998" type="audio/mpeg" /> | |
| <itunes:subtitle>Do you want to get away from it all with a trip south of the border? Could you use a break from the mind-numbing chore of following the same schedule, day after day? If you’ve never taken a breakation from daily life,</itunes:subtitle> | |
| <itunes:summary><![CDATA[Do you want to get away from it all with a trip south of the border? Could you use a break from the mind-numbing chore of following the same schedule, day after day? If you’ve never taken a breakation from daily life, then you’re missing out on a lifetime of relaxing memories.<br /> | |
| James and Arlene came up with the term “breakation” to describe taking a break that’s shorter than a full-length vacation. People who live with a healthy balance of work and play are more productive. Does this describe your lifestyle?<br /> | |
| If you’re interested in how you can enjoy a break from daily life then you’ll want to invest 30 minutes to listen to this edition of The Affiliate Buzz where your hosts James and Arlene Martell interview personal injury attorney Travis Black, who runs the website Mexico Resorts for Less.<br /> | |
| Visiting Mexico is convenient, and not just for Americans. An article in <a href="http://www.theglobeandmail.com/news/politics/canada-and-mexicos-air-travel-deal-clears-a-path-for-tourism/article16771689/">The Globe and Mail Inc.</a> reports that Canada and Mexico are working on new air travel measures to boost tourism between the two nations. This interview is an opportunity for you to learn how to plan your own Mexican vacation.<br /> | |
| Get Out of the Office and Take a Breakation<br /> | |
| The episode kicks off with Arlene sharing some of the places that she and James have enjoyed breakations. She describes some of the benefits of getting away, and James chimes in the average distance between their home and their typical breakation destinations.<br /> | |
| Then Travis joins in the conversation as the topic turns to visiting resorts in Mexico. He shares which resorts company he visits, their locations, and how the geography there differs from anywhere else in the world.<br /> | |
| If you put off taking a vacation, if it’s been years since your family got out of the area, then you’re missing out on an opportunity to increase your level of productivity.<br /> | |
| What to Expect on Your Mexican Breakation<br /> | |
| Next you’ll hear Travis, at the request of James, paint a picture of breakations to Mexico, starting with the moment your flight touches down. He explains more about the breathtaking resorts and some of the amenities guests enjoy while staying there. During the podcast you’ll also hear answers to these questions:<br /> | |
| <br /> | |
| * Are any of the Mexican resorts all-inclusive?<br /> | |
| * Do any of these resorts offer scuba diving?<br /> | |
| * Can I play golf on my breakations to Mexico?<br /> | |
| * What kind of discounts can I get receive?<br /> | |
| * Does this require a timeshare presentation?<br /> | |
| <br /> | |
| Now ask yourself two questions. Don’t you deserve to play as hard as you work? Are you ready to put the real world aside for breakations in Mexico? If you answered yes to either or both of these questions, then it’s time to plan your getaway.<br /> | |
| What Breakations in Mexico Can Offer You<br /> | |
| After a short break, James provides a real-time overview of the website, listing the different complimentary amenities that visitors to the resorts can enjoy. When compared to the rates that he and his family pay for these perks elsewhere, it’s obvious to see why breakations in Mexico are an obvious destination.<br /> | |
| If you’ve never ventured beyond the southernmost border of the United States, then you’re not alone. Despite travelling around the world, James and Arlene have never been to Mexico. Travis takes a few moments to explain how visitors to the resorts spend their time, both on the property and off to nearby attractions.<br /> | |
| All-inclusive resorts can help save a lot of money that you would otherwise spend on things like food, spa packages, and more. What’s stopping you from making plans to schedule breakations in Mexico to play as hard as you work?<br /> | |
| The episode wraps up with James making a price comparison between paying for a full week elsewhere, including places he and Arlene have visited in the past,]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:40</itunes:duration> | |
| </item> | |
| <item> | |
| <title>AB #329 | Affiliate Marketers Can Minimize Taxable Income By Maximizing Expenses</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/taxes-in-affiliate-marketing/</link> | |
| <pubDate>Mon, 07 Apr 2014 16:04:15 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12858</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/taxes-in-affiliate-marketing/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/taxes-in-affiliate-marketing/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[IRS]]></category> | |
| <category><![CDATA[self employed]]></category> | |
| <category><![CDATA[tax responsibilities]]></category> | |
| <category><![CDATA[taxes]]></category> | |
| <category><![CDATA[working online]]></category> | |
| <description><p>Does the thought of filing your taxes leave you with dread? Are you confused about what deductions you can write off? Is your accountant familiar with affiliate marketing? If you aren’t sure what you can deduct from taxes in affiliate marketing, then you could be paying too much. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/taxes-in-affiliate-marketing/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4125575.mp3" length="30250174" type="audio/mpeg" /> | |
| <itunes:subtitle>Does the thought of filing your taxes leave you with dread? Are you confused about what deductions you can write off? Is your accountant familiar with affiliate marketing? If you aren’t sure what you can deduct from taxes in affiliate marketing,</itunes:subtitle> | |
| <itunes:summary><![CDATA[Does the thought of filing your taxes leave you with dread? Are you confused about what deductions you can write off? Is your accountant familiar with affiliate marketing? If you aren’t sure what you can deduct from taxes in affiliate marketing, then you could be paying too much.<br /> | |
| It is important to take all possible deductions to pay the least amount of taxes. Those who keep up with the latest credits and deductions for small businesses pay lower taxes and enjoy higher net profits. Does this describe your business?<br /> | |
| If you’re interested in learning tips for taxes in affiliate marketing, then set aside half an hour now to listen to this episode of the Affiliate Buzz, where James Martell talks with Robert Kottke from Oregon Tax Services. The two discuss the difference between reportable and taxable income, what affiliate marketers can and should deduct, and more.<br /> | |
| Overlooking deductions is a common problem with small businesses. <a href="http://www.businessnewsdaily.com/5919-4-tax-deductions-you-might-forget-about.html">Business Daily News</a> reports that it’s important for business owners, like affiliate marketers, to know what all they can deduct to avoid paying more taxes than they should. This interview offers tips to help you accomplish that.<br /> | |
| Why Taxable and Reportable Incomes Are Not the Same<br /> | |
| James kicks off the episode asking Robert about his background. He explains how he transitioned from a career in engineering to one in accounting. Listeners may be surprised at the similarities between the two. Robert also shares why he sees his work as fun, and gives examples of some of problems he helps his clients solve.<br /> | |
| Next Robert explains the difference between taxable and reportable income. He describes instances where non-taxable income may still need to be reported to the IRS, like work from freelancing or sales on internet auction sites.<br /> | |
| If you have questions about which areas of income you should be reporting, then you could risk being audited in the future.<br /> | |
| Taking More Deductions to Pay Less Taxes<br /> | |
| Then Robert tackles the topic of deductions for taxes in affiliate marketing. When you <a href="/affiliate-buzz/case-study-turning-passion-traffic-profits-part-1/">turn your passion into a profit</a>, looking at what’s deductible is less about considering what you do and more about considering how you do it. He also answers these questions:<br /> | |
| <br /> | |
| * How do I report my income to the IRS?<br /> | |
| * Do I qualify for small business tax benefits?<br /> | |
| * Can I deduct my computer and printer?<br /> | |
| * Will upgrading my equipment lower my taxes?<br /> | |
| * What are the benefits of hiring an accountant?<br /> | |
| <br /> | |
| Now ask yourself these questions. Are you sure you’re taking all the deductions that apply to your taxes? Do you have someone who can help you answer the hard questions about taxes in affiliate marketing? If you answered no, then it may be time to seek outside help.<br /> | |
| Determining What Counts as a Write-Off<br /> | |
| Robert segues into bookkeeping in affiliate marketing* with an explanation of rules regarding what small businesses can write off, like electronics and utility bills. He also talks about what expenses for developing a website qualify as deductible business expenses.<br /> | |
| Robert also takes a few minutes to talk about forms beyond the basic IRS forms. His website offers worksheets that affiliate marketers can use to calculate their deductions. He explains why these worksheets are geared more towards internet-based industries rather than blue collar workers, like home improvement workers.<br /> | |
| Accountants are there to help you get the most out of filing your taxes. Ones that understand affiliate marketing offer even more benefits. What’s keeping you from using their services?<br /> | |
| The episode wraps up with Robert cluing listeners in on the one item that can help them best prepare for tax time. He offers a final reminder on the importance of record keeping,]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:30</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #328 – Bookkeeping for Affiliate Marketers: Oil & Water</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/bookkeeping-in-affiliate-marketing/</link> | |
| <pubDate>Mon, 31 Mar 2014 15:57:13 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12856</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/bookkeeping-in-affiliate-marketing/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/bookkeeping-in-affiliate-marketing/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate]]></category> | |
| <category><![CDATA[Affiliate Marketers]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[books]]></category> | |
| <category><![CDATA[marketing]]></category> | |
| <category><![CDATA[Next Arlene]]></category> | |
| <category><![CDATA[podcast]]></category> | |
| <description><p>Does balancing the books put a kink in your affiliate marketing goals? Are you constantly putting off dreaded bookkeeping until the last minute? If you aren’t staying on top of bookkeeping in affiliate marketing, then you could be asking for trouble. Bookkeeping and affiliate marketing are like oil and water. Although it’s not the most <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/bookkeeping-in-affiliate-marketing/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4338195.mp3" length="30715209" type="audio/mpeg" /> | |
| <itunes:subtitle>Does balancing the books put a kink in your affiliate marketing goals? Are you constantly putting off dreaded bookkeeping until the last minute? If you aren’t staying on top of bookkeeping in affiliate marketing, then you could be asking for trouble.</itunes:subtitle> | |
| <itunes:summary><![CDATA[Does balancing the books put a kink in your affiliate marketing goals? Are you constantly putting off dreaded bookkeeping until the last minute? If you aren’t staying on top of bookkeeping in affiliate marketing, then you could be asking for trouble.<br /> | |
| Bookkeeping and affiliate marketing are like oil and water. Although it’s not the most exciting topic, it is an important one. Is balancing the books a priority with your affiliate marketing program?<br /> | |
| If you’re interested in learning more about bookkeeping in affiliate marketing, then you’ll want to invest half an hour now to listen to this edition of the Affiliate Buzz where your hosts James and Arlene Martell offer advice for how they’ve managed to stay on top of bookkeeping while forging ahead in the affiliate marketing industry.<br /> | |
| Affiliate marketers have the same requirements as any other small business owner when it comes to accounting. One <a href="http://smallbusiness.foxbusiness.com/finance-accounting/2014/01/17/why-your-business-needs-bookkeeping/">FOXBusiness</a> article reports that if you throw records together at the end of the year then it could have an adverse effect on your tax return. This podcast is an opportunity to avoid that fate with your affiliate marketing program.<br /> | |
| The Importance of Staying Organized<br /> | |
| Staying organized is the key to success when it comes to bookkeeping in affiliate marketing. The episode kicks off with Arlene’s explanation about what three things she prepares each month for their accountant. James chimes in that this encompasses everything they do regarding the services they offer to their clients, who are all small businesses.<br /> | |
| Next Arlene explains what tools she uses to manage and organize receipts, bank statements, outsourcing invoices, and other official documents that their accountant might need, as well as how she uses the <a href="/affiliate-buzz/tools-affiliates-can-use-increase-productivity-profits/">tools to organize this information</a>.<br /> | |
| If your receipts and invoices are piled in a chaotic mess sitting in a shoebox or desk drawer, then you could be inviting auditors to comb through your books for errors. Even simple mistakes can add up to big penalties.<br /> | |
| Improve the Balance in Your Bookkeeping<br /> | |
| Then Arlene explains how she gets everything to her accountant once she has all of the bank and credit card statements as well as other vital pieces of information sorted by month. During this episode James and Arlene also answer these questions:<br /> | |
| <br /> | |
| * How do taxes apply to my bookkeeping?<br /> | |
| * Do I have to report PayPal payments?<br /> | |
| * Can I use Excel to help organize my books?<br /> | |
| * What can I write off if I work from home?<br /> | |
| * Who is someone I can contact for advice?<br /> | |
| <br /> | |
| Now consider the state of your bookkeeping in affiliate marketing programs. Do you have someone to turn to with questions about the fine details of balancing the books? Are you spending time on this at the end of each month so you aren’t left with a big pile of chaos at the end of the year? If you answered no, then it’s time to get organized.<br /> | |
| Resources for Bookkeeping in Affiliate Marketing<br /> | |
| Arlene shares some final tips about how to organize receipts while on the go. While her tip is geared towards female affiliate marketers, it’s something that could easily be adapted to males as well. It not only keeps things organized, but it also saves valuable time when she needs to refer back to one of these scraps of paper later.<br /> | |
| The conversation then turns to Affiliate Summit East, and what attendees can expect. James and Arlene talk about changes between this event and past Affiliate Summits held on the east coast, and what New York City weather is like during the month of August.<br /> | |
| Next Arlene shares some of the benefits of the Affiliate Summit East newcomer program and explains why it is vital for first-timers to the event. Are you planning to take advantage of the program to...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:59</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #327 – Google Penguin and Panda – What’s Up?</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/google-penguin-panda/</link> | |
| <pubDate>Tue, 25 Mar 2014 03:39:38 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12834</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/google-penguin-panda/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/google-penguin-panda/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[backlinks]]></category> | |
| <category><![CDATA[content]]></category> | |
| <category><![CDATA[Daily Traffic Blueprint]]></category> | |
| <category><![CDATA[Google Penguin]]></category> | |
| <category><![CDATA[marketing]]></category> | |
| <category><![CDATA[seo]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, hosts James and Arlene Martell answer a question on post Google Panda and Penguin* that was asked during their Daily Traffic Blueprint** course at The School Of Internet Marketing. Penguin is the latest Google algorithm update, released on the heels of Panda which came out the previous year. <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/google-penguin-panda/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4052896.mp3" length="28701854" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, hosts James and Arlene Martell answer a question on post Google Panda and Penguin* that was asked during their Daily Traffic Blueprint** course at The School Of Internet Marketing.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, hosts James and Arlene Martell answer a question on post Google Panda and Penguin* that was asked during their Daily Traffic Blueprint** course at The School Of Internet Marketing.<br /> | |
| Penguin is the latest Google algorithm update, released on the heels of Panda which came out the previous year. The goal of these algorithms is to give higher quality websites top ranking in Google’s search results via strategies like downranking the sites that offer a poor experience to visitors.<br /> | |
| SEO Strategies that Work with Penguin and Panda<br /> | |
| The question addresses the fact that SEO strategies that proved successful in 2012 and the first half of 2013 no longer work, and some are even counterproductive. It also asks for post-Panda and post-Penguin information.<br /> | |
| James discusses that the <a href="http://www.theschoolofinternetmarketing.com/lp/go-premium/" target="_blank">Daily Traffic Blueprint course</a> covered the topic over a period of 12 weeks. While there’s not enough time to discuss the entire course in this podcast, listeners will certainly learn where to pay attention in regards to the changes, including:<br /> | |
| <br /> | |
| * Using PAD Articles (professional article distribution) to create backlinks<br /> | |
| * Making anchor text sound natural instead of forced within an article or bio<br /> | |
| * Things to help create brand recognition for verification by search engines<br /> | |
| <br /> | |
| Then James explains that this information and more was carefully dissected during the Daily Traffic Blueprint course. Although this may sound complicated to those who are new to affiliate marketing, his examples make it easy to understand all the technicalities.<br /> | |
| Creating a Successful PAD Campaign<br /> | |
| PAD*** stands for Professional Article Distribution. It’s an effective SEO strategy that James and Arlene use to generate high-quality backlinks for both their sites and ones that belong to their clients. During this episode of the Affiliate Buzz, James and Arlene explain how this strategy has changed post-Penguin and post-Panda. While working with one of the students of The School of Internet Marketing, they discovered:<br /> | |
| <br /> | |
| * the difference in how many backlinks that will benefit your site<br /> | |
| * the variety and content of the articles that you are distributing<br /> | |
| * examples of relevant sites where you can link to boost your SEO<br /> | |
| * and more!<br /> | |
| <br /> | |
| Next James explains how they put everything else aside and focused on what the visitor to the student’s website website wanted and created an outline. After the outline, knowing what type of content to create and distribute was easy and lists the wide range of content types that were generated from a single research paper.<br /> | |
| The article wraps up with examples of a site that puts all this into use, spreading out the person’s internet footprint so that more web search results wind their way back to their home page. He then reminds listeners how they can share these and other benefits by attending the <a href="http://www.theschoolofinternetmarketing.com/lp/go-premium/" target="_blank">Daily Traffic Blueprint course</a>.<br /> | |
| <a href="/affiliatebuzz/" target="_blank">Subscribe to the Affiliate Buzz now</a> to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the <a href="https://www.facebook.com/affiliatebuzz" target="_blank">Affiliate Buzz Facebook page</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>29:53</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #326 – How to Get (and Stay Organized)</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/get-stay-organized/</link> | |
| <pubDate>Fri, 07 Mar 2014 03:46:25 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12838</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/get-stay-organized/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/get-stay-organized/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Google Drive]]></category> | |
| <category><![CDATA[online]]></category> | |
| <category><![CDATA[organized]]></category> | |
| <category><![CDATA[podcast]]></category> | |
| <category><![CDATA[stay]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, hosts James and Arlene Martell talk at length about the importance of getting and staying organize and share some tools of their trade including RoboForm, Skype and products for managing projects and workflow including Google Drive and BaseCamp. With all the passwords and solutions for handling, storing, and <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/get-stay-organized/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4039192.mp3" length="28132583" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, hosts James and Arlene Martell talk at length about the importance of getting and staying organize and share some tools of their trade including RoboForm, Skype and products for managing projects and workflow incl...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, hosts James and Arlene Martell talk at length about the importance of getting and staying organize and share some tools of their trade including RoboForm, Skype and products for managing projects and workflow including Google Drive and BaseCamp.<br /> | |
| With all the passwords and solutions for handling, storing, and sharing files, and other things vital for those wanting to succeed online it is easy to become overwhelmed. Even listeners with a good sense of organization can benefit from the tips in this podcast.<br /> | |
| Staying Afloat When Drowning in a Disorganized Schedule<br /> | |
| James and Arlene know the importance of organization because they always have multiple projects going at once. They are no strangers to the challenges this presents and are always looking for the best ways to stay organized as the activity level of their schedules ebb and flow. During the podcast they discuss:<br /> | |
| <br /> | |
| * some ways to get out from behind your desk<br /> | |
| * managing your passcodes for multiple sites<br /> | |
| * organizing how you communicate with others<br /> | |
| <br /> | |
| Then Arlene shares the benefit of using online communications for sending messages back and forth, including 3-way calls. She shares that although she was hesitant to begin using the popular online tool, now she does not know what she would do without it.<br /> | |
| Tips for Managing Projects and Workflow<br /> | |
| The conversation then discusses the best ways to manage multiple projects. At any one time, James and Arlene have anywhere between 25 and 30 open projects in Elance, the site they use to outsource work to freelancers. Managing projects and workflow has to happen. James and Arlene have tried a few ways, but here’s what works for them now:<br /> | |
| <br /> | |
| * Basecamp (www.basecamp.com) a project management tool that, for a monthly fee, can organize several projects at a time while allowing different members of your team to access and comment on the status of each one. James adds that it offers a 60-day free trial.<br /> | |
| * Google Drive (drive.google.com) offers the ability to share files with only the people who need them. Formerly called Google Documents, despite the good capabilities it does not offer the ability to alert team members to new messages about a file. This service is free with a Google account.<br /> | |
| * DropBox (www.dropbox.com) provides free accounts for file sharing. After files are uploaded, the service provides a link that can be shared in email or instant messages, allowing other users to download the file as well.<br /> | |
| <br /> | |
| James goes on to point out that he and Arlene are always being sent files that could fall into any number of category, such as audio, video, or text. Many of these files they only use once. James offers tips for where to store these on your computer to organize and manage them.<br /> | |
| The tips in this 30-minute episode will help you become more organized and improve how you manage projects and workflow for your business. If you have questions, comments, or tips of your own to share, we welcome them in the comments section below.<br /> | |
| <a href="/affiliatebuzz/" target="_blank">Subscribe to the Affiliate Buzz</a> now to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the <a href="https://www.facebook.com/affiliatebuzz" target="_blank">Affiliate Buzz Facebook page</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>29:18</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #325 – 16 Incredible (& FREE) WordPress Plugins</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/16-incredible-free-wordpress-plugins/</link> | |
| <pubDate>Fri, 21 Feb 2014 03:36:54 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12829</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/16-incredible-free-wordpress-plugins/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/16-incredible-free-wordpress-plugins/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[author]]></category> | |
| <category><![CDATA[blog]]></category> | |
| <category><![CDATA[plugins]]></category> | |
| <category><![CDATA[social media]]></category> | |
| <category><![CDATA[web]]></category> | |
| <category><![CDATA[website]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, hosts James and Arlene Martell offer up a list of plugins for webmasters of all kinds that provides the right tools to maintain an Affiliate Marketing Program or any website run by WordPress. Finding the right plugin can double or triple your optin rate. James shares that these <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/16-incredible-free-wordpress-plugins/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4013409.mp3" length="30019260" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, hosts James and Arlene Martell offer up a list of plugins for webmasters of all kinds that provides the right tools to maintain an Affiliate Marketing Program or any website run by WordPress.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, hosts James and Arlene Martell offer up a list of plugins for webmasters of all kinds that provides the right tools to maintain an Affiliate Marketing Program or any website run by WordPress. Finding the right plugin can double or triple your optin rate.<br /> | |
| James shares that these plugins are ones that he and Arlene use on their own sites, and that the handy tools make life a lot easier. Because a lot of the listeners perform similar tasks on their websites, James and Arlene share their list to save people the hassle of searching through tens of thousands of potential plugins.<br /> | |
| Improve Functionality with Free Plugins<br /> | |
| The episode kicks off with a short discussion dating back to the early years of affiliate marketing that really puts plugins in perspective. James describes the very first plugin they used in 2001 that continually evolved into the content management system they used until discovering WordPress.<br /> | |
| The conversation then segues into the conditions that led them to transition over to WordPress versus continuing with their own system. Today WordPress helps publish more than 80 million websites and offers over 29,000 free plugins. As James states, there’s a plugin for anything you can think of. Here are some that he and Arlene find handy:<br /> | |
| <br /> | |
| * All-In-One Schema.Org Rich Snippets allows you to add extra information to your pages that will show up in hte search results.<br /> | |
| * AuthorSure makes it easier to get Google Authorship Verification on both single and multiple author sites. http://jamesmartell.wpengine.com/affiliate-buzz/google-authorship-markup/<br /> | |
| * ClickTale allows you to see everything visitors to your site do which allows you to reduce customer abandonment and improve conversion rates.<br /> | |
| * WP Maintenance Mode is described on the WordPress site as, “Adds a maintenance-page to your blog that lets visitors know your blog is down.”<br /> | |
| <br /> | |
| James and Arlene discuss two useful plugins for helping build mailing lists. One plugin is not free, but is described as being able to turn your WordPress site "into a list-building machine in minutes". Although this plugin is the only one in the list that is not free, James does have a free alternative in the list that provides the same basic function.<br /> | |
| Plugins for Special Features and Social Media<br /> | |
| As James points out, having these plugins created from scratch could cost anywhere from $20 to $20,000 per plugin. Using free plugins saves money, but once they’re installed on your website, they help you generate more revenue. These plugins link up to social media networks and add special features that keep visitors coming back. The plugins include:<br /> | |
| <br /> | |
| * Jetpack was developed by the same people who created WordPress. It adds functionality to your site and connects your site and publishes to your social media networks.<br /> | |
| * Social Media Widget allows you to display really nice social media icons that allow you to link up to the appropriate network.<br /> | |
| * Bluberry PowerPress is a must for podcasters and includes web player options to display media on web pages along with full iTunes support.<br /> | |
| * Slide Show by Stefan Boonstra is a plugin that James and Arlene use on all their sites. It allows webmasters to input customizable slides for various types of media including text, photo, video, and animation.<br /> | |
| <br /> | |
| Tune in to hear the entire podcast where James and Arlene discuss a total of sixteen different plugins that you can use to ramp up your WordPress site. Finding the plugins listed here is as easy as logging in to the dashboard of your WordPress site, selecting the option to add a plugin, and then typing the name in the search box.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:16</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #324 – Increase Subscribers with a Killer Optin</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-324-increase-subscribers-killer-optin/</link> | |
| <pubDate>Fri, 14 Feb 2014 03:33:18 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12827</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-324-increase-subscribers-killer-optin/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-324-increase-subscribers-killer-optin/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[increase]]></category> | |
| <category><![CDATA[new]]></category> | |
| <category><![CDATA[podcast]]></category> | |
| <category><![CDATA[subscribers]]></category> | |
| <category><![CDATA[work]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, hosts James and Arlene Martell discuss some ways to create a killer opt-in offer to increase the number of people who subscribe to your podcast. This topic is always popular as it is always relevant to affiliate marketers. Over the years James and Arlene have spent a lot <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/affiliate-buzz-324-increase-subscribers-killer-optin/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4013369.mp3" length="29743825" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, hosts James and Arlene Martell discuss some ways to create a killer opt-in offer to increase the number of people who subscribe to your podcast. This topic is always popular as it is always relevant to affiliate m...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, hosts James and Arlene Martell discuss some ways to create a killer opt-in offer to increase the number of people who subscribe to your podcast. This topic is always popular as it is always relevant to affiliate marketers.<br /> | |
| Over the years James and Arlene have spent a lot of time trying out different ways to increase subscribers. In this episode they cover all aspects of opt-in offers, from explaining what the term means to giving examples of optin strategies* they’ve used over the years.<br /> | |
| Why Opt-Ins Are Such a Big Deal<br /> | |
| An opt-in offer is an incentive used to gain subscribers. Ryan Allis, the founder and former CEO of iContact shared stats stating that 70% of your visitors to your site will disappear, never to be seen again if you do not get them opted into your list.<br /> | |
| Next James and Arlene go over some of the most popular types of opt-in offers, like ebooks**, free reports, and more! After discussing the types of opt-in offers people can use on their sites, they go on to discuss:<br /> | |
| <br /> | |
| * the problem with over-the-top opt-in offers<br /> | |
| * types of offers that hold a subscriber’s attention<br /> | |
| * current examples of opt-in offers that work<br /> | |
| <br /> | |
| Then James goes into more detail about the current examples of opt-ins that work, including one that gained thousands of new subscribers just by adding an offer. He also walks listeners through a site using a unique offer, detailing each step just as a potential subscriber would view it.<br /> | |
| The Birth of an Opt-In Offer<br /> | |
| After a short break James and Arlene discuss everything that makes up a great opt-in offer, from the initial idea to the cost required to put it all together. Because James led the development of the project they discuss, Arlene tackles him with questions that cover:<br /> | |
| <br /> | |
| * how this particular opt-in offer they discuss got started<br /> | |
| * why it’s important to know the audience visiting your webpage<br /> | |
| * a quick way to determine if your opt-in idea is relevant<br /> | |
| * and the steps that take an opt-in from idea to reality<br /> | |
| <br /> | |
| After explaining the final steps of putting the offer together, James points listeners to the landing page. He explains what they can expect when clicking on the opt-in offer to subscribe for the page and how follow-up emails can keep subscribers coming back.<br /> | |
| The episode wraps up with a quick discussion about the specific components of an opt-in offer. You will not want to miss the exclusive tips and suggestions of this half-hour podcast. Tune in now to hear the entire episode. You won’t want to miss a second of it!<br /> | |
| Subscribe to the Affiliate Buzz now to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the Affiliate Buzz Facebook page.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>30:58</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #323 – A Fresh Start – Really ‘Nailing It’ In 2014</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/a-fresh-start-nailing-it-in-2014/</link> | |
| <pubDate>Fri, 07 Feb 2014 02:38:51 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12821</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/a-fresh-start-nailing-it-in-2014/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/a-fresh-start-nailing-it-in-2014/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[freelancer]]></category> | |
| <category><![CDATA[Internet Marketing]]></category> | |
| <category><![CDATA[new]]></category> | |
| <category><![CDATA[outsourcing]]></category> | |
| <category><![CDATA[virtual assistants]]></category> | |
| <category><![CDATA[work]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, hosts James and Arlene discuss the best ways to up your productivity level in 2014. Because this is a brand new year, there is no time like the present to get a fresh start and this episode can help you achieve that. The episode kicks off with an <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/a-fresh-start-nailing-it-in-2014/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/4013323.mp3" length="31712413" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, hosts James and Arlene discuss the best ways to up your productivity level in 2014. Because this is a brand new year, there is no time like the present to get a fresh start and this episode can help you achieve th...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, hosts James and Arlene discuss the best ways to up your productivity level in 2014. Because this is a brand new year, there is no time like the present to get a fresh start and this episode can help you achieve that.<br /> | |
| The episode kicks off with an update about the latest member of the Martell family, James and Arlene’s granddaughter who arrived just before the final 2013 episode of the Buzz. The hosts then segue into a brief chat about <a href="http://www.affiliatesummit.com/">Affiliate Summit West</a>, taking place this weekend.<br /> | |
| In addition to offering tips to help affiliates make the most of attending, James suggests listening to the following episode of the Affiliate Buzz on the topic: <a href="/affiliate-buzz/affiliate-marketing-terms-definitions/">http://jamesmartell.wpengine.com/affiliate-buzz/affiliate-marketing-terms-definitions/</a><br /> | |
| The Benefits of Outsourcing Everything<br /> | |
| Next the discussion about an email Arlene received from a member of <a href="http://www.theschoolofinternetmarketing.com/dailytrafficblueprint" class="broken_link">The School of Internet Marketing’s Daily Traffic Blueprint</a> course. James says that the email is perfect for anyone looking to kick start their business in 2014.<br /> | |
| James then explains that the email embodies the kernel of the idea that is the topic of this episode - outsourcing. While there are many reasons why people do not outsource, there are many benefits of delegating the work. Some that James and Arlene outsource discussed in this episode include:<br /> | |
| <br /> | |
| * content for new websites<br /> | |
| * technical support for WordPress<br /> | |
| * graphics for a postcard and letterhead<br /> | |
| * and so much more!<br /> | |
| <br /> | |
| Next they talk about how outsourcing helps them work faster, produce more content, and save money. In fact, the Martells outsource so much that they use a project coordinator to manage their Elance account, where they delegate various projects to freelancers.<br /> | |
| Spend a Little Money to Save a Lot of Time<br /> | |
| Then the hosts dig into the costs for these types of projects. They specifically go into depth about a couple of projects including auto responders, DVD and eBook cover art. Some of the information they share about these projects include:<br /> | |
| <br /> | |
| * the benefits of hiring through Elance<br /> | |
| * what to look for in a freelancer<br /> | |
| * the specific instructions for the job<br /> | |
| * the price that the freelancer charged<br /> | |
| * and more!<br /> | |
| <br /> | |
| Next James shares his personal motto, “Do what you do best, and outsource the rest.” There is no project too small to be outsourced to a freelancer, and you will not want to miss a minute of hearing how much easier life can be through outsourcing.<br /> | |
| The episode wraps up with an invitation to the <a href="http://www.theschoolofinternetmarketing.com/lp/outsourcingessentials/">Outsourcing Essentials course</a> at The School of Internet Marketing. The course consists of 5 one-hour videos that walk through outsourcing from posting the project initially to paying for the job once the work is received and approved.<br /> | |
| Subscribe to the Affiliate Buzz now to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the Affiliate Buzz Facebook page.<br /> | |
| > Subscribe to the Affiliate Buzz:<br /><br /> | |
| <a href="http://jamesmartell.com/affiliatebuzz/">http://jamesmartell.com/affiliatebuzz/</a><br /> | |
| > Please "Like" the Affiliate Buzz on Facebook:<br /><br /> | |
| <a href="http://www.facebook.com/affiliatebuzz/">http://www.facebook.com/affiliatebuzz/</a><br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>33:01</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #322 – Growth of Internet and Social Media: Notable Online Stats for 2013 – Pt 2 of 2</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/growth-internet-social-media-notable-online-stats-2013-pt2/</link> | |
| <pubDate>Fri, 10 Jan 2014 03:23:30 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12802</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/growth-internet-social-media-notable-online-stats-2013-pt2/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/growth-internet-social-media-notable-online-stats-2013-pt2/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[family]]></category> | |
| <category><![CDATA[internet]]></category> | |
| <category><![CDATA[mobile]]></category> | |
| <category><![CDATA[Mobile Marketing]]></category> | |
| <category><![CDATA[Notable Online Stats]]></category> | |
| <category><![CDATA[smartphones]]></category> | |
| <category><![CDATA[social media]]></category> | |
| <category><![CDATA[traffic]]></category> | |
| <category><![CDATA[twitter]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, hosts James and Arlene Martell take a look back at the Notable Online Stats for 2013. They discuss the growth of Internet and Social Media, including how social media sites YouTube, Facebook and Twitter performed. James and Arlene have four children who range in age from 18 to <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/growth-internet-social-media-notable-online-stats-2013-pt2/">→</a></p></description> | |
| <enclosure url="http://media.blubrry.com/affiliatebuzz/p/media.rawvoice.com/seorockstars/p/www2.webmasterradio.fm/mp3/affiliatebuzz/13/BUZZ121913.mp3" length="30760250" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, hosts James and Arlene Martell take a look back at the Notable Online Stats for 2013. They discuss the growth of Internet and Social Media, including how social media sites YouTube,</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, hosts James and Arlene Martell take a look back at the Notable Online Stats for 2013. They discuss the growth of Internet and Social Media, including how social media sites YouTube, Facebook and Twitter performed.<br /> | |
| James and Arlene have four children who range in age from 18 to 26, and two granddaughters - one who just arrived in time for Christmas! While Arlene limits her mobile use to calling and texting, James and the kids use it for practically everything. And as this episode shows, they are far from alone!<br /> | |
| Everyone Is Going Mobile<br /> | |
| As James points out, the younger generation has it down pat when it comes to mobile devices and accessing the internet.One of his sons uses mobile devices so much that he joined the trend of giving up his landline completely. James and Arlene go on to discuss:<br /> | |
| <br /> | |
| * Who is really using these mobile devices<br /> | |
| * Social media sites accessed with mobile devices<br /> | |
| * Daily tasks achieved with mobile devices<br /> | |
| <br /> | |
| James and Arlene explain these figures not only with global statistics but also in relation to their own family. For example, one of their daughters limits her overall internet access from her mobile phone, with the exception of using it to access Facebook mobile.<br /> | |
| What’s In Store for 2014<br /> | |
| James goes on to give listeners a look into the future as he explains why gaming consoles, like Xbox One, that offer voice recognition make even the savviest techno-knowledgeable person feel like a neophyte. He shares an engaging example of a Skype conversation they had while his son used the device.<br /> | |
| James and Arlene then segue into the topic of internet traffic and mobile devices. As he points out, statistics for one student at The School of Internet Marketing shows that nearly 40% of her traffic comes from mobile devices. James goes on to share:<br /> | |
| <br /> | |
| * the amount of people who use mobile devices to open and read emails<br /> | |
| * figures for tablet sales and surprises about people who use them<br /> | |
| * how many older people are online now compared to five years ago<br /> | |
| <br /> | |
| With a new grandchild entering the family just a couple of days ago, James and Arlene ponder what statistics might show when she gets older. They go on to discuss related issues, like spam on mobile devices, and using click ads on mobile web or apps.<br /> | |
| Finally James and Arlene discuss YouTube and Twitter. Along with statistics about the explosive growth of mobile devices, such as who uses the sites and how they use them, they share their own personal reasons about why they prefer one social media site over another.<br /> | |
| James wraps up the episode by pointing out that if affiliates are not looking at mobile already, then in 2014 they should be and the above stats back up this idea. He also shares one strategy he could improve to triple or even quadruple their marketing business. It a small change that could improve your click-through rate by 200% or more!<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:02</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #321 – Growth of Internet and Social Media: Notable Online Stats for 2013 – Pt 1 of 2</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/growth-internet-social-media-notable-online-stats-2013/</link> | |
| <pubDate>Sat, 28 Dec 2013 00:10:38 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12796</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/growth-internet-social-media-notable-online-stats-2013/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/growth-internet-social-media-notable-online-stats-2013/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[black friday]]></category> | |
| <category><![CDATA[facebook]]></category> | |
| <category><![CDATA[growth]]></category> | |
| <category><![CDATA[internet]]></category> | |
| <category><![CDATA[marketing]]></category> | |
| <category><![CDATA[Notable Online Stats]]></category> | |
| <category><![CDATA[social media]]></category> | |
| <category><![CDATA[stats]]></category> | |
| <category><![CDATA[twitter]]></category> | |
| <category><![CDATA[youtube]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, hosts James and Arlene Martell discuss the growth of internet and social media, including how well social media sites such as YouTube, Facebook, and Twitter performed over the past twelve months. James and Arlene also look back at the Notable Online Stats for 2013. This week they discuss <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/growth-internet-social-media-notable-online-stats-2013/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/3777367.mp3" length="30040147" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, hosts James and Arlene Martell discuss the growth of internet and social media, including how well social media sites such as YouTube, Facebook, and Twitter performed over the past twelve months.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, hosts James and Arlene Martell discuss the growth of internet and social media, including how well social media sites such as YouTube, Facebook, and Twitter performed over the past twelve months.<br /> | |
| James and Arlene also look back at the Notable Online Stats for 2013. This week they discuss <a href="http://www.facebook.com" target="_blank">Facebook</a> and <a href="http://www.youtube.com" target="_blank">YouTube</a>, and in an upcoming episode they will discuss some other internet giants as it relates to growth. As James points out, it all trickles down to those working in the affiliate marketing industry.<br /> | |
| A Look Back at Stats<br /> | |
| The episode kicks off with Arlene sharing her reaction to the stats when James shared them with her. The growth of the internet is a popular industry topic, and this episode looks at it by taking a look at how far it’s come in the past year.<br /> | |
| The stats that James shares comes from reliable sources like <a href="http://www.techcrunch.com" target="_blank">TechCrunch</a> and cover everything from online Black Friday sales to how much of online traffic originated from mobile sources. Some of the other stat-related items they discuss include:<br /> | |
| <br /> | |
| * why people are doing more shopping online than at the mall<br /> | |
| * the reasons behind mobile being a first choice for internet use<br /> | |
| * some of the ways that marketers can take advantage of Facebook<br /> | |
| <br /> | |
| James points out that while Facebook might seem like an everyday activity, it is a potential advertising tool that many marketers overlook. He shares a prime example based on his experiences with small businesses in his own local area, as well as the percent that usage increased during 2013.<br /> | |
| How Facebook Is Dominating the Internet<br /> | |
| Arlene shares that she was not a Facebook user until one major event changed her life forever. During this episode she reveals everything she loves about Facebook and how much time she averages on the social media giant per day. Meanwhile James looks at that same information from an internet marketing standpoint, including:<br /> | |
| <br /> | |
| * an average of how many people log into Facebook each day currently<br /> | |
| * the amount of business pages created on Facebook in 2013<br /> | |
| * the average number of photos that Facebook users upload every day<br /> | |
| * and more!<br /> | |
| <br /> | |
| Then the conversation turns to some surprising stats about YouTube, which James lists among his favorite websites. He shares how many hours of videos were watched in just one month in 2013, what type of audience watches the most videos, and where YouTube stacks up against other search engines. Arlene adds a good point about why YouTube and Facebook are often linked together.<br /> | |
| Finally James describes other ways that people share YouTube videos. As he points out, interactive content that encourage people to share is a great way to <a href="twitter-tips-and-tools-to-increase-website-traffic" target="_blank">boost your website traffic</a>. Tune in now to listen to all the information packed into this 30-minute episode and how it looks from an affiliate marketing perspective.<br /> | |
| Subscribe to the Affiliate Buzz now to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the <a href="https://www.facebook.com/affiliatebuzz" target="_blank">Affiliate Buzz Facebook page</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:17</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #320 – 10 *Must* Have Tools Affiliates Can Use to Increase Productivity and Profits</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/tools-affiliates-can-use-increase-productivity-profits/</link> | |
| <pubDate>Sun, 22 Dec 2013 14:24:32 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12780</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/tools-affiliates-can-use-increase-productivity-profits/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/tools-affiliates-can-use-increase-productivity-profits/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[audacity]]></category> | |
| <category><![CDATA[greenrope]]></category> | |
| <category><![CDATA[increase]]></category> | |
| <category><![CDATA[increase productivity]]></category> | |
| <category><![CDATA[information]]></category> | |
| <category><![CDATA[longtailpro]]></category> | |
| <category><![CDATA[myseotool]]></category> | |
| <category><![CDATA[productivity]]></category> | |
| <category><![CDATA[software]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, hosts James and Arlene Martell talk about 10 *must* have tools affiliate marketers can use to increase productivity and profits. While sharing the list of tools that they use, they also offer some pro’s and con’s for each. The episode kicks off with the hosts sharing what’s in <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/tools-affiliates-can-use-increase-productivity-profits/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/3714244.mp3" length="29792648" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, hosts James and Arlene Martell talk about 10 *must* have tools affiliate marketers can use to increase productivity and profits. While sharing the list of tools that they use,</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, hosts James and Arlene Martell talk about 10 *must* have tools affiliate marketers can use to increase productivity and profits. While sharing the list of tools that they use, they also offer some pro’s and con’s for each.<br /> | |
| The episode kicks off with the hosts sharing what’s in store for them during the rest of 2013, including a new family member they look forward to meeting soon! The discussion then segues into the meat of the episode, which is tools listeners must have as they transition into 2014.<br /> | |
| Must-Haves for Every Affiliate Toolbox<br /> | |
| As Arlene names off each tool on the list, James gives a brief explanation. Most of these tools are things he uses himself, and in at least one case he gives a live walkthrough of how the tool works during the episode.<br /> | |
| While some of the tools are paid, meaning it costs something to use them whether it is a monthly subscription or a one-time fee, many of the tools are completely free. Some of the tasks these tools handle include:<br /> | |
| <br /> | |
| * audio editing for media files such as content on websites<br /> | |
| * a tool to help keep track of traffic and rankings for websites<br /> | |
| * screen capture tool to create tutorials for websites or YouTube<br /> | |
| * image editing software that allows graphic editing of screenshots<br /> | |
| <br /> | |
| Another thing James points out about each tool is the ease of use. Some of the tools are very easy to use right out of the box, figuratively speaking. But as he explains, others have a rather steep learning curve and require a bit of time to master the basics.<br /> | |
| Tools That Make Your Life Easier<br /> | |
| Because James and Arlene use a good portion of these tools to increase productivity on a daily basis, listeners will hear authentic reviews and inside information that may not be included on the website or packaging for the product. Other tools that James and Arlene discuss include:<br /> | |
| <br /> | |
| * cloud-based word processing tools for collaborating on a single document<br /> | |
| * customer relationship software that helps with <a href="the-money-is-in-the-list-but-where-is-your-list" target="_blank">autoresponders</a>, surveys, etc.<br /> | |
| * a tool for developing landing pages for everything from videos to blog articles<br /> | |
| * and more!<br /> | |
| <br /> | |
| A lot of these tools have one common goal - and that is to make life easier for the person using them. From converting DOC files to PDFs to <a href="/affiliate-buzz/affiliate-buzz-317-easily-identify-profitable-keywords-longtailprofessional-com/" target="_blank">finding keywords</a>, there is a tool for every listener in this information-packed episode.<br /> | |
| And again, as James and Arlene point out, many of these tools are free or very low cost, which means there is very little financial risk involved in using them. Tune in now to listen to the entire 30 minute episode where you will hear both the names of these programs and where you can find them on the web.<br /> | |
| Subscribe to the Affiliate Buzz now to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the <a href="https://www.facebook.com/affiliatebuzz" target="_blank">Affiliate Buzz Facebook page</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:01</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #319 – Questions and Answers</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/questions-answers-2/</link> | |
| <pubDate>Thu, 19 Dec 2013 00:08:46 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12777</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/questions-answers-2/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/questions-answers-2/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[autoresponders]]></category> | |
| <category><![CDATA[content]]></category> | |
| <category><![CDATA[internet]]></category> | |
| <category><![CDATA[keywords]]></category> | |
| <category><![CDATA[marketing]]></category> | |
| <category><![CDATA[plagiarism]]></category> | |
| <category><![CDATA[seo]]></category> | |
| <category><![CDATA[slideshows]]></category> | |
| <category><![CDATA[Tackling Plagiarized Content]]></category> | |
| <category><![CDATA[virtual assistants]]></category> | |
| <category><![CDATA[wordpress themes]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, hosts James and Arlene Martell tackle listener questions from the Affiliate Buzz mailbag. Autoresponders, plagiarism, keywords, slideshows, virtual assistants and WordPress themes are all up for discussion! The episode kicks off with an overview of why the holidays are so important for affiliates. This follows with an announcement <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/questions-answers-2/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/3706131.mp3" length="34323823" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, hosts James and Arlene Martell tackle listener questions from the Affiliate Buzz mailbag. Autoresponders, plagiarism, keywords, slideshows, virtual assistants and WordPress themes are all up for discussion!</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, hosts James and Arlene Martell tackle listener questions from the Affiliate Buzz mailbag. Autoresponders, plagiarism, keywords, slideshows, virtual assistants and WordPress themes are all up for discussion!<br /> | |
| The episode kicks off with an overview of why the holidays are so important for affiliates. This follows with an announcement about <a href="http://www.affiliatesummit.com" target="_blank">Affiliate Summit</a>, coming up in January 2014, as well as the happy family news that will prevent James and Arlene from attending the event, hosted in Las Vegas.<br /> | |
| How Videos and Blogging Affect Websites<br /> | |
| Next the couple begin tackling questions from the mailbag. First up is a question about the effect that video has upon factors such as SEO and bounce rate. James has all the answers, along with other onsite and offsite benefits.<br /> | |
| Moving right along, the next question refers to where website blogs fit into Google’s latest priorities as far as the rankings of a site. As he answers this question, James also explains to listeners:<br /> | |
| <br /> | |
| * the definition of and history behind the term “blog”<br /> | |
| * what blogging means for marketing websites<br /> | |
| * how blogs can serve visitors to marketing sites<br /> | |
| <br /> | |
| James also explains how a blog can help add fresh content to websites which helps internet marketers rank heads and tails over their competition. Because he has more than a decade’s worth of experience in this industry, listeners can rely on his information and advice.<br /> | |
| Tackling Plagiarized Content and More<br /> | |
| The conversation then turns a question about how to check whether someone else is plagiarizing your content. James also shares a way that you can prevent plagiarism using a free, easy-to-use tool. Other questions in the Affiliate Buzz mailbag discussed in this episode include:<br /> | |
| <br /> | |
| * how to check if someone is using your images on their site<br /> | |
| * tips about autoresponders, and how important James ranks them<br /> | |
| * suggestions for replacements for the Google Adwords keyword tool<br /> | |
| * creating a multi-media slideshow without relying on Powerpoint<br /> | |
| * and more!<br /> | |
| <br /> | |
| This segues into a talk about backlinks. James points out that recent changes to Google challenge internet marketers to look to other ways to use content. He also offers suggestions for websites to help gain new audiences as well as earn the benefits of SEO from backlinks.<br /> | |
| The episode wraps up with a final question about designing a WordPress site. You won’t want to miss hearing what James offers as far as framework and theme recommendations. This episode is chock-full of great information for a wide range of listeners, from novices to those with advanced knowledge, so set aside half an hour now to start listening!<br /> | |
| Subscribe to the Affiliate Buzz now to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the <a href="https://www.facebook.com/affiliatebuzz" target="_blank">Affiliate Buzz Facebook page</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>35:45</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #318 – How to Spot Creative Ideas to Develop Awesome Content</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/spot-creative-ideas-to-write-content/</link> | |
| <pubDate>Sun, 15 Dec 2013 14:05:27 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12775</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/spot-creative-ideas-to-write-content/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/spot-creative-ideas-to-write-content/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate]]></category> | |
| <category><![CDATA[content]]></category> | |
| <category><![CDATA[Creating Fresh Content]]></category> | |
| <category><![CDATA[internet]]></category> | |
| <category><![CDATA[liz gazer]]></category> | |
| <category><![CDATA[online]]></category> | |
| <category><![CDATA[shares]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host James Martell speaks with Multi-Channel eCommerce Retail Marketing Professional Liz Gazer from Growthspurt Media. With 10 years experience managing programs in fashion, health, home decor, travel and more, in this episode Liz is the perfect guest for this episode in which she shares tips for how to <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/spot-creative-ideas-to-write-content/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/3706103.mp3" length="29418252" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host James Martell speaks with Multi-Channel eCommerce Retail Marketing Professional Liz Gazer from Growthspurt Media. With 10 years experience managing programs in fashion, health, home decor, travel and more,</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host James Martell speaks with Multi-Channel eCommerce Retail Marketing Professional Liz Gazer from <a href="http://www.growthspurtmedia.com/" target="_blank">Growthspurt Media</a>.<br /> | |
| With 10 years experience managing programs in fashion, health, home decor, travel and more, in this episode Liz is the perfect guest for this episode in which she shares tips for how to spot and jump on opportunities to develop awesome content.<br /> | |
| Ideas for Creating Fresh Content<br /> | |
| The episode kicks off with a quick comparison between offline and online industries. The primary difference is that the online ones continue to grow! James points out that the diversity of the online world offers something for anyone who is willing to put forth the effort. And as Liz points out, it does take a lot of hard work but the rewards are huge.<br /> | |
| Next James and Liz talk about the meat of this episode, which is content. Even those people who find it easy to create content can benefit from listening to this episode in regards to things like Google algorithms, like Hummingbird. The two also discuss:<br /> | |
| <br /> | |
| * content that fills the needs of online consumers<br /> | |
| * the various types of content available for websites<br /> | |
| * what to focus on in regards to new content<br /> | |
| <br /> | |
| Next Liz reinforces something that James has said in previous episodes, which is get to know the affiliate manager behind the product. She shares things you can ask the manager to not only help create better content, but also to get to know the product better, which as James points out helps build credibility.<br /> | |
| Spotting Opportunities for Content<br /> | |
| The discussion then heads into how to spot opportunities for content creation. Liz explains her preferred method, but also reveals the number one way to stay current. She also shares a tip that internet marketing consultant Eric Nagel http://www.ericnagel.com/ shared at a meetup for tips on using Google+. Other areas of discussion in this segment include:<br /> | |
| <br /> | |
| * how to use trending topics to create content<br /> | |
| * using social media content to drive web traffic<br /> | |
| * encouraging visitors to help create content<br /> | |
| * and more!<br /> | |
| <br /> | |
| Moving right along, James asks Liz to give a little background information on herself, Growthspurt Media, and her affiliate, <a href="http://www.hourglassangel.com/" target="_blank">Hourglass Angel</a>, which boasts a 1000% growth over the past three years!<br /> | |
| The episode wraps up with James and Liz discussing the lucrative commission that internet marketers can earn by partnering with this innovative and exciting affiliate. Listeners interested in participating with the affiliate can contact Liz directly for more information on the site’s affiliate page <a href="http://www.hourglassangel.com/affiliates" target="_blank">http://www.hourglassangel.com/affiliates</a>.<br /> | |
| Subscribe to the Affiliate Buzz now to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the <a href="https://www.facebook.com/affiliatebuzz" target="_blank">Affiliate Buzz Facebook page</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>30:38</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #317 – Easily Identify Profitable Keywords with LongTailProfessional.com</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-317-easily-identify-profitable-keywords-longtailprofessional-com/</link> | |
| <pubDate>Wed, 11 Dec 2013 14:42:30 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12770</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-317-easily-identify-profitable-keywords-longtailprofessional-com/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-317-easily-identify-profitable-keywords-longtailprofessional-com/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[keyword research]]></category> | |
| <category><![CDATA[keyword tools]]></category> | |
| <category><![CDATA[keywords]]></category> | |
| <category><![CDATA[mobile]]></category> | |
| <category><![CDATA[seo]]></category> | |
| <category><![CDATA[software]]></category> | |
| <category><![CDATA[website]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, hosts James and Arlene tell us all about www.longtailprofessional.com, a keyword research tool that enhances your keyword research and a replacement for the Google AdWords Keyword Tool. The episode kicks off with a little rant about a company James describes as his least favorite hosting company on the <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/affiliate-buzz-317-easily-identify-profitable-keywords-longtailprofessional-com/">→</a></p></description> | |
| <enclosure url="http://media.blubrry.com/affiliatebuzz/p/media.rawvoice.com/seorockstars/p/www2.webmasterradio.fm/mp3/affiliatebuzz/13/BUZZ110713.mp3" length="31254746" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, hosts James and Arlene tell us all about www.longtailprofessional.com, a keyword research tool that enhances your keyword research and a replacement for the Google AdWords Keyword Tool.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, hosts James and Arlene tell us all about www.longtailprofessional.com, a keyword research tool that enhances your keyword research and a replacement for the Google AdWords Keyword Tool.<br /> | |
| The episode kicks off with a little rant about a company James describes as his least favorite hosting company on the planet. He explains why he feels duped by them, shares specific complaints, and then offers ways to help listeners avoid getting into this same situation with other companies.<br /> | |
| Google’s New Algorithm<br /> | |
| Next James and Arlene talk about Hummingbird, the new algorithm from Google. They share the comments they have heard so far and the relationship between good, quality content and Google algorithms -- not only Hummingbird, but also Penguin and Panda as well.<br /> | |
| Then the hosts discuss analytics, specifically how mobile devices affect them. James explains that Hummingbird derived from the fact that more people than ever are using verbal searches on mobile, internet-ready devices. Other things Hummingbird looks at in regards to mobile searching includes:<br /> | |
| <br /> | |
| * how mobile searching affects phrasing of longtail keywords<br /> | |
| * why content needs to respect the phrasing of mobile searches<br /> | |
| * what the algorithm needs to derive from mobile web searches<br /> | |
| <br /> | |
| This leads to James sharing a few last thoughts about Hummingbird, including which aspects he finds most amazing as the algorithm has evolved.<br /> | |
| The Best Replacement Keyword Tool<br /> | |
| Moving right along, James introduces Long Tail Professional, a keyword research tool that offers a great alternative as Google has recently discontinued its Adwords keyword tool. The tool was recommended to them by a student at <a href="http://www.theschoolofinternetmarketing.com/" target="_blank">The School of Internet Marketing</a> and they now include it as part of their Daily Traffic Blueprint course.<br /> | |
| Unlike other programs that have a monthly or annual fee attached, Long Tail Professional has a one-time fee for software that you download right onto your own computer! As James explains, the software is as useful as it is economical.<br /> | |
| <br /> | |
| * the overall functionality of the software<br /> | |
| * James’ favorite features of this handy tool<br /> | |
| * results of a live search during the show<br /> | |
| * and more!<br /> | |
| <br /> | |
| This segues into a discussion about how to use theses types of keywords on your website to really nail the right combination of elements for success. James provides a general list of things that work well together on a website, and then explains how to achieve that with this software.<br /> | |
| The episode wraps up with tips about how to use this software to see what you should be ranking for as well as where you rank currently. Tune in now to hear the wealth of information about this handy alternative to Google’s now defunct keyword tool.<br /> | |
| Subscribe to the Affiliate Buzz now to stay on top of the latest news about the internet marketing industry, and if you have any questions about this podcast or anything else, please visit the <a href="http://www.facebook.com/affiliatebuzz" target="_blank">Affiliate Buzz Facebook page</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>32:33</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #316 – Case Study: Turning Your Passion Into Traffic and Profits – Part #3</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-316-case-study-turning-passion-traffic-profits-part-3/</link> | |
| <pubDate>Mon, 02 Dec 2013 17:06:30 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12718</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-316-case-study-turning-passion-traffic-profits-part-3/#comments</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-316-case-study-turning-passion-traffic-profits-part-3/feed/</wfw:commentRss> | |
| <slash:comments>2</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[content]]></category> | |
| <category><![CDATA[email marketing]]></category> | |
| <category><![CDATA[Lloyd Burrell]]></category> | |
| <category><![CDATA[marketing]]></category> | |
| <category><![CDATA[profits]]></category> | |
| <category><![CDATA[stay]]></category> | |
| <category><![CDATA[traffic]]></category> | |
| <category><![CDATA[www]]></category> | |
| <description><p>In this edition of the Affiliate Buzz (click here to subscribe), host James Martell welcomes returning guest Lloyd Burrell, publisher and editor of www.electricsense.com about turning your passion into traffic and profits. From Failed Efforts to Successful Websites In Part 1 of this 3-part series, we heard from Lloyd himself about what makes him passionate <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/affiliate-buzz-316-case-study-turning-passion-traffic-profits-part-3/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/3573782.mp3" length="32306678" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz (click here to subscribe), host James Martell welcomes returning guest Lloyd Burrell, publisher and editor of www.electricsense.com about turning your passion into traffic and profits.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz (<a href="/affiliatebuzz/" target="_blank">click here to subscribe</a>), host James Martell welcomes returning guest Lloyd Burrell, publisher and editor of <a href="http://www.electricsense.com" target="_blank">www.electricsense.com</a> about turning your passion into traffic and profits.<br /> | |
| From Failed Efforts to Successful Websites<br /> | |
| In Part 1 of this 3-part series, we heard from Lloyd himself about what makes him passionate about the topic of his business. Then in Part 2 we heard Lloyd discuss using content to grow search traffic, a topic that is no stranger to the Affiliate Buzz.<br /> | |
| Tune in to this final episode in the series to learn how to keep growing after you find success by hearing Lloyd describe his strategy and some of his future plans. But first Lloyd discusses why success was not instantaneous. You will hear him describe:<br /> | |
| <br /> | |
| * his fears about lack of general interest in his topic<br /> | |
| * how he got started and finally learned to make a website<br /> | |
| * the effect of the time difference on his efforts<br /> | |
| <br /> | |
| You will also hear why Lloyd describes his first attempt as "a lot of fun that didn't really amount to much" and how James helped him to use that initial failed effort to refocus on the site that has brought him great success today.<br /> | |
| Using Comments as a Marketing Tool<br /> | |
| Listen to James and Lloyd discuss his current site in great detail, much more than they talked about it in the previous installments in this series. Specifically they discuss comments, including:<br /> | |
| <br /> | |
| * the types of comments that Lloyd gets on his site<br /> | |
| * the total number of comments Lloyd has had in one thread<br /> | |
| * why your content and social media comments matter to Google<br /> | |
| * and more!<br /> | |
| <br /> | |
| Tune in to hear how Lloyd uses <a href="http://www.aweber.com" target="_blank">AWeber</a>, an email marketing service to stay in touch with subscribers. He also shares what visitors get in exchange for subscribing and how he plans to use email marketing to keep people coming back in the future.<br /> | |
| <a href="/affiliatebuzz/" target="_blank">Subscribe to the Affiliate Buzz</a> now to stay on top of the latest news about the internet marketing industry, and if you have any questions please visit the <a href="http://www.facebook.com/affiliatebuzz" target="_blank">Affiliate Buzz Facebook page</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>33:39</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #315 – Affiliates Typically Earn 30% Commission (and More) Promoting Software</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/affiliates-earn-30-commission-and-more-promoting-software/</link> | |
| <pubDate>Mon, 25 Nov 2013 08:04:57 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12716</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/affiliates-earn-30-commission-and-more-promoting-software/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/affiliates-earn-30-commission-and-more-promoting-software/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate]]></category> | |
| <category><![CDATA[AMWSO]]></category> | |
| <category><![CDATA[computer]]></category> | |
| <category><![CDATA[James Martell]]></category> | |
| <category><![CDATA[James Nardell]]></category> | |
| <category><![CDATA[software]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host James Martell welcomes guest James Nardell from www.amwso.net, where he works as a Senior Program Manager. The two discuss an exciting topic rarely discussed on the Affiliate Buzz, and that is “promoting software”. Affiliates are always looking for hot market opportunities to represent as well as attentive, highly skilled <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/affiliates-earn-30-commission-and-more-promoting-software/">→</a></p></description> | |
| <enclosure url="http://media.blubrry.com/affiliatebuzz/p/media.rawvoice.com/seorockstars/p/www2.webmasterradio.fm/mp3/affiliatebuzz/13/BUZZ101013.mp3" length="28335581" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host James Martell welcomes guest James Nardell from www.amwso.net, where he works as a Senior Program Manager. The two discuss an exciting topic rarely discussed on the Affiliate Buzz,</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host James Martell welcomes guest James Nardell from <a href="http://www.amwso.net" target="_blank" rel="nofollow">www.amwso.net</a>, where he works as a Senior Program Manager. The two discuss an exciting topic rarely discussed on the Affiliate Buzz, and that is “promoting software”.<br /> | |
| Affiliates are always looking for hot market opportunities to represent as well as attentive, highly skilled affiliate managers. Today’s podcast introduces both! Tune in to hear the two men discuss how promoting software can earn you up to 30% commission - or more!<br /> | |
| Why Promoting Software Is Good for Affiliates<br /> | |
| You won’t want to miss hearing the answer to the question, “Why should we promote software?” James Martell admits that it is not something he has ever done with his own affiliate business. But even he agrees that it is something he perhaps should have been doing all along!<br /> | |
| Listen to the two men talk about all the benefits of promoting software. While they discuss many more reasons than listed here, some of the arguments for promoting software the two men talk about include:<br /> | |
| <br /> | |
| * the reliability of promoting software as an affiliate venture<br /> | |
| * how geographic boundaries (or lack of them) affect promoting software<br /> | |
| * why promoting software appeals to a wide range of customers<br /> | |
| <br /> | |
| James Martell agrees with every point his guest has for why affiliates should promote software. But how can you best market software? You might be surprised at what James Nardell has to say as his answer explores the different avenues regarding that!<br /> | |
| The Best Software Program for Affiliates to Promote<br /> | |
| Next the two men discuss a suite of products that James Nardell recommends for promoting software through affiliate programs. One program James Nardell recommends specifically is a system mechanic which takes care of things including:<br /> | |
| <br /> | |
| * extending the life of your PC or laptop computer<br /> | |
| * fixing registry problems or just cleaning up your PC<br /> | |
| * making your computer run faster<br /> | |
| * and more!<br /> | |
| <br /> | |
| These things can be accomplished even if your computer is not state of the art. You can see why a program like this appeals to a wide range of consumers in today’s market!<br /> | |
| Tune in to hear more about the program, including a link to its website, and why James Martell feels it is the perfect product to promote in every outlet - including YouTube!<br /> | |
| The two wrap up the episode discussing new technology for promoting affiliate programs, including an Android app! James Nardell answers all of our host’s questions regarding the app, including how it works and how affiliates get paid while using it.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>29:31</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #314 – Case Study: Turning Your Passion Into Traffic and Profits – Part #2</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-314-case-study-turning-passion-traffic-profits-part-2/</link> | |
| <pubDate>Mon, 18 Nov 2013 16:03:16 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12714</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-314-case-study-turning-passion-traffic-profits-part-2/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/affiliate-buzz-314-case-study-turning-passion-traffic-profits-part-2/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[content]]></category> | |
| <category><![CDATA[life]]></category> | |
| <category><![CDATA[Lloyd Burrell]]></category> | |
| <category><![CDATA[profits]]></category> | |
| <category><![CDATA[traffic]]></category> | |
| <category><![CDATA[website]]></category> | |
| <description><p>In this edition of the Affiliate Buzz (click here to subscribe), host James Martell welcomes returning guest Lloyd Burrell, publisher and editor of www.electricsense.com about turning your passion into traffic and profits. This episode picks up where Part 1 left off! Turning Your Passion into Website Content Past episodes of the Affiliate Buzz have discussed <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/affiliate-buzz-314-case-study-turning-passion-traffic-profits-part-2/">→</a></p></description> | |
| <enclosure url="http://media.blubrry.com/affiliatebuzz/p/media.rawvoice.com/seorockstars/p/www2.webmasterradio.fm/mp3/affiliatebuzz/13/BUZZ100313.mp3" length="32444972" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz (click here to subscribe), host James Martell welcomes returning guest Lloyd Burrell, publisher and editor of www.electricsense.com about turning your passion into traffic and profits.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz (<a href="/affiliatebuzz/" target="_blank">click here to subscribe</a>), host James Martell welcomes returning guest Lloyd Burrell, publisher and editor of <a href="http://www.electricsense.com" target="_blank">www.electricsense.com</a> about turning your passion into traffic and profits. This episode picks up where Part 1 left off!<br /> | |
| Turning Your Passion into Website Content<br /> | |
| Past episodes of the Affiliate Buzz have discussed profits, including venturing off the beaten path. But another lucrative way to turn a profit is to turn your passion into one!<br /> | |
| As discussed in the <a href="/affiliate-buzz/case-study-turning-passion-traffic-profits-part-1/" target="_blank">first part of the series</a>, Lloyd’s website was inspired by events in his own life. This episode delves more into the fine details about the website itself. You will not want to miss hearing about:<br /> | |
| <br /> | |
| * types of content he uses on his site<br /> | |
| * how often he creates this content<br /> | |
| * how he organizes it on his site<br /> | |
| * specifics about how he checks analytics<br /> | |
| * the different products he sells on his site<br /> | |
| * and so much more!<br /> | |
| <br /> | |
| Tune in to also hear how Lloyd’s site ranks in regard to Hummingbird, the latest algorithm that Google released. James gives specific examples of how Lloyd’s site ranks up - and you can use these examples as things to do or not do on your own site!<br /> | |
| How Lloyd Got Started with Media Content<br /> | |
| You will hear why Lloyd describes his initial media content for his site as “as far away from Hollywood as you can get” and the degrees of importance for actual content versus technical details. James and Lloyd also discuss:<br /> | |
| <br /> | |
| * which part of creating media needs the most attention<br /> | |
| * Lloyd’s secret for giving viewers the exact content they need<br /> | |
| * how you can let your content do the talking for you<br /> | |
| <br /> | |
| When you give people the content they want, then you have a better chance of increasing traffic which leads to increased profits. And what affiliate marketer would argue with having a larger return on their investment?<br /> | |
| The episode wraps up with James and Lloyd discussing Lloyd’s book. Tune in to hear how his frustration led him to meet a life challenge as well as go above and beyond in helping others. But not all of Lloyd’s efforts resulted in success.<br /> | |
| <a href="/affiliatebuzz/" target="_blank">Subscribe to the Affiliate Buzz</a> now to stay on top of the latest news about the internet marketing industry, and if you have any questions please visit the <a href="http://www.facebook.com/affiliatebuzz" target="_blank">Affiliate Buzz Facebook page</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>33:48</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #313 – A Behind the Scenes Visit to SmarterChaos, a Leading Affiliate Marketing Agency</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/behind-scenes-visit-smarterchaos-outsourced-affiliate-marketing-agency/</link> | |
| <pubDate>Sun, 10 Nov 2013 17:56:44 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12707</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/behind-scenes-visit-smarterchaos-outsourced-affiliate-marketing-agency/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/behind-scenes-visit-smarterchaos-outsourced-affiliate-marketing-agency/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate]]></category> | |
| <category><![CDATA[Affiliate Marketers]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[events]]></category> | |
| <category><![CDATA[marketing]]></category> | |
| <category><![CDATA[Matt Frary]]></category> | |
| <category><![CDATA[smarterchaos]]></category> | |
| <category><![CDATA[stu butler]]></category> | |
| <category><![CDATA[Upcoming Events]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host James Martell takes us on a Behind the Scenes Visit to SmarterChaos, a leading affiliate marketing agency with Stuart Butler, the Rainmaker and Co-founder at SmarterChaos.com. The show kicks off with James asking Stuart for an overview of his hometown of Castle Rock, Colorado. Tune in to <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/behind-scenes-visit-smarterchaos-outsourced-affiliate-marketing-agency/">→</a></p></description> | |
| <enclosure url="http://media.blubrry.com/affiliatebuzz/p/media.rawvoice.com/seorockstars/p/www2.webmasterradio.fm/mp3/affiliatebuzz/13/BUZZ103113.mp3" length="29651337" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host James Martell takes us on a Behind the Scenes Visit to SmarterChaos, a leading affiliate marketing agency with Stuart Butler, the Rainmaker and Co-founder at SmarterChaos.com.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host James Martell takes us on a Behind the Scenes Visit to <a href="http://www.SmarterChaos.com" target="_blank">SmarterChaos</a>, a leading affiliate marketing agency with Stuart Butler, the Rainmaker and Co-founder at SmarterChaos.com.<br /> | |
| The show kicks off with James asking Stuart for an overview of his hometown of <a href="http://www.crgov.com/" target="_blank">Castle Rock, Colorado</a>. Tune in to hear a description of the quaint little town, why it reminds James a little of of Main Street in Disneyland, and what Rocky Mountain highway landmark James saw during his visit.<br /> | |
| How SmarterChaos Launches a New Campaign<br /> | |
| You’ll hear everything from how the SmarterChaos office is laid out to plans for expansion. James talks about witnessing this affiliate marketing agency launch a brand new campaign for a client. Some things discussed in the meeting were:<br /> | |
| <br /> | |
| * how SmarterChaos gets a campaign ready to go live<br /> | |
| * duties of the different staff within the company during the launch<br /> | |
| * the role of media partners during the launch of a new campaign<br /> | |
| <br /> | |
| Even though other the <a href="/affiliate-buzz/affiliate-buzz-292-is-affiliate-marketing-is-dead-no-the-google-affiliate-network-is-dead/" target="_blank">Google Affiliate Network is closing its doors</a>, the affiliate marketing industry is live and well!<br /> | |
| Upcoming Events for Affiliate Marketers<br /> | |
| You will also hear James and Stuart talk about two upcoming events in November, 2013. The first is <a href="http://www.ad-tech.com/" target="_blank">AdTech</a>, a digital marketing event coming up in New York.<br /> | |
| The second is the <a href="http://thatswhatshesaidsf.eventbrite.com/" target="_blank">That’s What She Said Blogger Social event</a> taking place in California and sponsored by <a href="https://www.facebook.com/SheIsMedia" target="_blank">SheIsMedia.com</a>. Some details about the SheIsMedia event that they discuss include:<br /> | |
| <br /> | |
| * a brief description about what the event is<br /> | |
| * information about sponsorship and gift packages<br /> | |
| * details about future blogger social events<br /> | |
| * and more!<br /> | |
| <br /> | |
| If you are curious about things that work beyond your site then you will not want to miss this podcast or the events described!<br /> | |
| The episode wraps up with Stuart sharing his contact info, which is [email protected] and a reminder that they are always looking for more individuals to help them push their products out.<br /> | |
| <a href="/affiliatebuzz/" target="_blank">Subscribe to the Affiliate Buzz now</a> to stay on top of the latest news about the internet marketing industry, and if you have any questions please visit the <a href="http://www.facebook.com/affiliatebuzz" target="_blank">Affiliate Buzz Facebook page</a>.<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>30:53</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #312 – Case Study: Turning Your Passion Into Traffic and Profits – Part #1</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/case-study-turning-passion-traffic-profits-part-1/</link> | |
| <pubDate>Wed, 06 Nov 2013 23:01:23 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12712</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/case-study-turning-passion-traffic-profits-part-1/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/case-study-turning-passion-traffic-profits-part-1/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[building]]></category> | |
| <category><![CDATA[business]]></category> | |
| <category><![CDATA[doctor]]></category> | |
| <category><![CDATA[entrepreneurship]]></category> | |
| <category><![CDATA[health]]></category> | |
| <category><![CDATA[Lloyd Burrell]]></category> | |
| <category><![CDATA[online]]></category> | |
| <category><![CDATA[website]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host James Martell welcomes guest Lloyd Burrell, publisher and editor of www.electricsense.com about turning your passion into traffic and profits. You’ll hear from Lloyd himself what makes him passionate about the topic of his business. Lloyd’s idea for his business happened in 2002, and despite the scientific nature <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/case-study-turning-passion-traffic-profits-part-1/">→</a></p></description> | |
| <enclosure url="http://media.blubrry.com/affiliatebuzz/p/media.rawvoice.com/seorockstars/p/www2.webmasterradio.fm/mp3/affiliatebuzz/13/BUZZ091913.mp3" length="35333478" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host James Martell welcomes guest Lloyd Burrell, publisher and editor of www.electricsense.com about turning your passion into traffic and profits. You’ll hear from Lloyd himself what makes him passionate about th...</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host James Martell welcomes guest Lloyd Burrell, publisher and editor of <a href="http://www.electricsense.com" target="_blank">www.electricsense.com</a> about turning your passion into traffic and profits. You’ll hear from Lloyd himself what makes him passionate about the topic of his business.<br /> | |
| Lloyd’s idea for his business happened in 2002, and despite the scientific nature of what he does, believe it or not his background is not very scientific at all! Listen to what inspired him to get involved with this topic, and how it led to his building a popular, online website!<br /> | |
| Lloyd’s Life Changing Cell Phone Call<br /> | |
| If you have a topic you are passionate about and have considered building a business around it, you will not want to miss what Lloyd has to share. Many people have asked James whether they should be passionate about the topic of their business. Tune in to hear why he says, “Yes!”<br /> | |
| Lloyd’s passion about his topic is deeply personal, and all began with a cell phone call. Because cell phone use is so widespread, this is a topic that everyone needs to know about, and Lloyd’s firsthand account will keep you listening for the entire half-hour. You’ll hear him share:<br /> | |
| <br /> | |
| * health symptoms he experienced after his incident<br /> | |
| * why he was left dissatisfied with his doctor’s diagnosis<br /> | |
| * the Telegraph article that was his “big eureka moment”<br /> | |
| <br /> | |
| Lloyd’s quest for better health took him from his homeland in France to other countries. You will not want to miss a minute of his compelling story about the events leading up the question that resulted in turning his passion into a business.<br /> | |
| What’s Your Passion?<br /> | |
| You will hear Lloyd share how one person’s question, “What’s your passion?” led him to begin the business he operates today. Because his passion is his goal to stay healthy, at first he was unsure how to turn that into a profit. Tune in to hear:<br /> | |
| <br /> | |
| * which affiliate speaker struck a chord with Lloyd and why<br /> | |
| * the initial plan Lloyd for the website he planned as a hobby<br /> | |
| * how that hobby turned into a successful online business<br /> | |
| <br /> | |
| Lloyd and James wrap up this episode by talking about Lloyd’s website, from how he selected a domain name to how he rounded out his total online presence. The whole process has been very exciting for Lloyd. His story could help you turn your own passion into a profit!<br />]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>36:48</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #311 – ShareASale Think Tank 2013 – Top Performing Affiliate Offers Shared in Denver</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2013-top-performing-affiliate-offers/</link> | |
| <pubDate>Sat, 26 Oct 2013 22:22:56 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12683</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2013-top-performing-affiliate-offers/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2013-top-performing-affiliate-offers/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[affiliate]]></category> | |
| <category><![CDATA[affiliate marketing]]></category> | |
| <category><![CDATA[AMWSO]]></category> | |
| <category><![CDATA[Fox Creek Leather]]></category> | |
| <category><![CDATA[marketing]]></category> | |
| <category><![CDATA[MNX]]></category> | |
| <category><![CDATA[ShareaSale Think Tank]]></category> | |
| <category><![CDATA[www]]></category> | |
| <description><p>In this edition of the Affiliate Buzz, host James Martell comes to you live from the ShareASale Think Tank 2013 in sunny Denver, Colorado. James discusses the event, including how you can get an invitation to attend future events. If you are looking for the opportunity to represent attentive affiliate managers, then you will not <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/shareasale-think-tank-2013-top-performing-affiliate-offers/">→</a></p></description> | |
| <enclosure url="http://api.spreaker.com/download/episode/3513358.mp3" length="29865180" type="audio/mpeg" /> | |
| <itunes:subtitle>In this edition of the Affiliate Buzz, host James Martell comes to you live from the ShareASale Think Tank 2013 in sunny Denver, Colorado. James discusses the event, including how you can get an invitation to attend future events.</itunes:subtitle> | |
| <itunes:summary><![CDATA[In this edition of the Affiliate Buzz, host James Martell comes to you live from the ShareASale Think Tank 2013 in sunny Denver, Colorado. James discusses the event, including how you can get an invitation to attend future events.<br /> | |
| If you are looking for the opportunity to represent attentive affiliate managers, then you will not want to miss a second of this half-hour podcast. James introduces his lovely co-host, his wife Arlene. She is as eager as you are to learn who James has to recommend as she is back home in White Rock, BC!<br /> | |
| It’s All About Building Relationships<br /> | |
| Tune in to hear Arlene and James explain why the success to affiliate marketing is building personal relationships. Arlene gives specific examples of some of the many benefits that you will experience when you have a good relationship with your affiliate manager.<br /> | |
| During this broadcast James shares specific affiliate merchants that you can team up to form a mutually beneficial relationship. Here is a list of the affiliates with links to their websites and names of the managers, where available.<br /> | |
| <br /> | |
| * SleepyHeads (<a href="http://www.sleepyheads.com" target="_blank">www.sleepyheads.com</a>), a one-stop shop for all your sleepwear needs. You won’t want to miss hearing James share the code for 20% off the site through the end of 2013!<br /> | |
| * The Cover Guy (Darrin Piercey and Jay Labelle at <a href="http://www.thecoverguy.com" target="_blank">www.thecoverguy.com</a>), which boasts high average sales, earnings-per-click, and more! Tune in to hear James share specific details and what he finds impressive about their affiliate program.<br /> | |
| * Weebly (<a href="http://www.weebly.com" target="_blank">www.weebly.com</a>), offers a high commission on relatively small orders for those looking for cloud software for building websites. Recommended by Joel and Karen Garcia of GTO Management (www.gtomanagement.com), James also recommends Weebly, especially for affiliates who appeal to small business owners looking to build their own website.<br /> | |
| * BowlingShirt.com (<a href="http://www.bowlingshirt.com" target="_blank">www.bowlingshirt.com</a>), is another that Joel and Karen recommend. This site offers “fun fads and fashions from the fabulous 50s”. James calls this opportunity a real sleeper, and you won’t want to miss Karen’s tips about why this opportunity offers so much potential.<br /> | |
| * GoldenCAN (Asif at <a href="http://www.goldencan.com" target="_blank">www.goldencan.com</a>) offers a way to add data feed to your website from ShareASale and other merchants. James discussed with Asif the possibility of developing an entry-level course on data feeds for The School of Internet Marketing. More to follow on that.<br /> | |
| * Fox Creek Leather (<a href="http://www.foxcreekleather.com" target="_blank">www.foxcreekleather.com</a>) offers American-made leathers to last a lifetime. Another recommendation from Joel and Karen, you will not want to miss hearing James run through all the benefits from pairing with this merchant.<br /> | |
| * MNX (http://www.mnx.com/), a company promoting an industry wide conference for new media. Tune in to hear James explain a bit more about this company as well as a ShareASale exclusive offer that you will not hear anywhere else!<br /> | |
| * iBlog Magazine (<a href="http://www.iblogmagazine.com" target="_blank">www.iblogmagazine.com</a>), for professional list of bloggers is another recommendation from Joel and Karen. James explains all the benefits of pairing with this merchant, and whether you are a female blogger or just work with them, you will not want to miss this opportunity.<br /> | |
| * Mix My Own (David Phillippi at (www.mixmyown.com), a site that allows you to blend your own breakfast cereal from 100 ingredients to create your own unique, healthy foods.<br /> | |
| * Fanatics (Wade at <a href="http://www.fanatics.com" target="_blank">www.fanatics.com</a>), a leading online retailer of officially licensed sports merchandise off...]]></itunes:summary> | |
| <itunes:author>James Martell: Online Entrepreneur, Speaker and Podcaster</itunes:author> | |
| <itunes:explicit>clean</itunes:explicit> | |
| <itunes:duration>31:06</itunes:duration> | |
| </item> | |
| <item> | |
| <title>Affiliate Buzz #310 – Google Authorship Markup – What It Is (and 10 Reasons Why Affiliates Should Claim It)</title> | |
| <link>http://jamesmartell.com/affiliate-buzz/google-authorship-markup-offers-big-benefits-for-affiliates/</link> | |
| <pubDate>Fri, 27 Sep 2013 04:30:17 +0000</pubDate> | |
| <guid isPermaLink="false">http://jamesmartell.wpengine.com/?p=12667</guid> | |
| <comments>http://jamesmartell.com/affiliate-buzz/google-authorship-markup-offers-big-benefits-for-affiliates/#respond</comments> | |
| <wfw:commentRss>http://jamesmartell.com/affiliate-buzz/google-authorship-markup-offers-big-benefits-for-affiliates/feed/</wfw:commentRss> | |
| <slash:comments>0</slash:comments> | |
| <category><![CDATA[Affiliate Buzz]]></category> | |
| <category><![CDATA[Arlene Martell]]></category> | |
| <category><![CDATA[author]]></category> | |
| <category><![CDATA[content]]></category> | |
| <category><![CDATA[Google Author Markup]]></category> | |
| <category><![CDATA[google authorship markup]]></category> | |
| <category><![CDATA[new]]></category> | |
| <category><![CDATA[traffic building]]></category> | |
| <description><p>You may have noticed that Google search results are starting to include author info along with many search results. Google Author Markup allows authors to “tag” content. This new feature offers many exciting opportunities. Listen in as James and Arlene Martell explain the number one search engine’s new feature, Google Authorship Markup. Anyone who’s ever <a class="moretag" href="http://jamesmartell.com/affiliate-buzz/google-a |
Sign up for free
to join this conversation on GitHub.
Already have an account?
Sign in to comment