simpsoka · September 12, 2024 08:39 · Apr 16, 2019 · Apr 14, 2019
diff --git a/product-opportunity-template.md b/product-opportunity-template.md
@@ -1,50 +1,50 @@
-*This is a template for writing product opportunities. These are documents that illuminate some level of strategic thinking around a particular product pain point that customers are having. Typically they are accompanied by research (data, customer conversations, competitive analysis, etc.), and this template helps break down the work so that Product Managers can keep moving quickly.*
+*This is a template for writing product opportunities. These are documents that illuminate some level of strategic thinking related to a particular product pain point that customers have. Typically they are accompanied by research (data, customer conversations, competitive analysis, etc.). This template helps break down the work so that Product Managers can keep moving quickly.*
 
 
 ### Product Opportunity Template
 
-The purpose of filling out this document is to provide enough information for your colleagues to understand the opportunity, research (customer conversations and data), and value of tackling this work. It is not intended to provide solutions, scope or anything necessary to start the project or determine the next steps to start the project. This document helps us focus squarely on the problem space.
+The purpose of filling out this document is to provide enough information for your colleagues to understand the opportunity, research (customer conversations and data), and value of tackling this work. It is not intended to provide solutions, scope or anything necessary to start the project or determine the next steps to start the project. This document focuses squarely on the problem space.
 ________________________________________________________________________________________________
 
 ### Questions
 
 #### What problem are you trying to solve?
-*Telling a story can help others understand the product pain you want to solve, and if you do this, it's also importnat to outline the main problem in an unbiased way.*
+*Telling a story can help others understand the product pain you want to solve. When you do this, it's important to outline the main problem in an unbiased way.*
 
 1. list out your answer here
 2. and here
 3. maybe make some more bullets
 
 #### Who are the primary customer/user segments that this opportunity will benefit? 
-*This will change based on how you and your team defines customer segments, or personas.*
+*This will change based on how you and your team define customer segments or personas.*
 
 1. list out your answer here
 2. and here
 3. maybe make some more bullets
 
 #### What impact will this have on our current product? 
-*Given the current state of the product, where might solving this pain overlap with other features, products, teams, etc. This section helps identify dependencies and bring in others to the conversation early.*
+*Given the current state of the product, where might solving this pain overlap with other features, products, teams, etc.? This section helps identify dependencies and bring others into the conversation early.*
 
 1. list out your answer here
 2. and here
 3. maybe make some more bullets
 
-#### What is the customer/user pain point or goals (what is the customer trying to accomplish that they can't today)?
-*Provide links to your customer development notes (maybe even recordings of conversations) so that others can see the data that drove you towards identifying the pain point* 
+#### What are the customer/user pain points or goals (what is the customer trying to accomplish that they can't today)?
+*Provide links to your customer development notes (maybe even recordings of conversations) so that others can see the data that drove you towards identifying the pain point.* 
 
 1. list out your answer here
 2. and here
 3. maybe make some more bullets
 
 #### Do you have an example of another product to help illustrate this opportunity?
-*A quick competitive analysis can help identify other places to explore value or where you're falling behind in the market.*
+*A quick competitive analysis can help identify other places to explore value or highlight where you're falling behind in the market.*
 
 1. list out your answer here
 2. and here
 3. maybe make some more bullets
 
 #### Supporting data and information
-*Add any other supporting data or information that may help people prioritize and pick up this product opportunity*
+*Add any other supporting data or information that may help people prioritize and pick up this product opportunity.*
 
-#### How do we define success and what metrics do we use?
-*If we solve this proglem, how would you track success?* 
+#### How do you define success and what metrics do you use?
+*If you solve this problem, how would you track success?* 
diff --git a/product-opportunity-template.md b/product-opportunity-template.md
@@ -0,0 +1,50 @@
+*This is a template for writing product opportunities. These are documents that illuminate some level of strategic thinking around a particular product pain point that customers are having. Typically they are accompanied by research (data, customer conversations, competitive analysis, etc.), and this template helps break down the work so that Product Managers can keep moving quickly.*
+
+
+### Product Opportunity Template
+
+The purpose of filling out this document is to provide enough information for your colleagues to understand the opportunity, research (customer conversations and data), and value of tackling this work. It is not intended to provide solutions, scope or anything necessary to start the project or determine the next steps to start the project. This document helps us focus squarely on the problem space.
+________________________________________________________________________________________________
+
+### Questions
+
+#### What problem are you trying to solve?
+*Telling a story can help others understand the product pain you want to solve, and if you do this, it's also importnat to outline the main problem in an unbiased way.*
+
+1. list out your answer here
+2. and here
+3. maybe make some more bullets
+
+#### Who are the primary customer/user segments that this opportunity will benefit? 
+*This will change based on how you and your team defines customer segments, or personas.*
+
+1. list out your answer here
+2. and here
+3. maybe make some more bullets
+
+#### What impact will this have on our current product? 
+*Given the current state of the product, where might solving this pain overlap with other features, products, teams, etc. This section helps identify dependencies and bring in others to the conversation early.*
+
+1. list out your answer here
+2. and here
+3. maybe make some more bullets
+
+#### What is the customer/user pain point or goals (what is the customer trying to accomplish that they can't today)?
+*Provide links to your customer development notes (maybe even recordings of conversations) so that others can see the data that drove you towards identifying the pain point* 
+
+1. list out your answer here
+2. and here
+3. maybe make some more bullets
+
+#### Do you have an example of another product to help illustrate this opportunity?
+*A quick competitive analysis can help identify other places to explore value or where you're falling behind in the market.*
+
+1. list out your answer here
+2. and here
+3. maybe make some more bullets
+
+#### Supporting data and information
+*Add any other supporting data or information that may help people prioritize and pick up this product opportunity*
+
+#### How do we define success and what metrics do we use?
+*If we solve this proglem, how would you track success?*