answer derived from: http://railscasts.com/episodes/241-simple-omniauth-revised?view=comments
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Kori Roys
vim ~/.bash_profile
export TWITTER_KEY=your_twitter_key
export TWITTER_SECRET=your_twitter_secret
:wq
source ~/.bash_profile
This is definitely a "quick and dirty" method for understanding how to get ENV working. This is pretty hard (for me) to find this answer on the web... I always happen to stumble upon an answer in comments (just like this one).