gistfile1.js

var data2xml = require("data2xml"),
    key = 'splashScreen',
    xmlObject = {},
    imgPath = "dummyImage.png";

xmlObject[key] = {},
xmlObject[key]['image'] = [];

// Push 2 different images for each localization
xmlObject[key]["image"].push({
    text: {
        _attr: {
            "xml:lang": 'en'
        },
        _value: "locales/en/" + imgPath
    }
});

xmlObject[key]["image"].push({
    text: {
        _attr: {
            "xml:lang": 'fr'
        },
        _value: "locales/fr/" + imgPath
    }
});

// Default locale splash
xmlObject[key]["image"].push({
    _value: imgPath
});

console.log(data2xml('qnx', xmlObject));

For James' information, the code below doesn't work, changing _value to be in front of text doesn't help either:

var data2xml = require("data2xml"),
    xmlObject = {};

xmlObject["name"] = {
    text: {
        _attr: {
            "xml:lang": "fr",
            _value: "french app name"
        }
    },
    _value: "default app name",
};

console.log(data2xml('qnx', xmlObject));

For reference, the goal is to convert

http://www.w3.org/TR/widgets/#the-name-element-and-its-attributes

into

http://developer.blackberry.com/native/documentation/com.qnx.doc.native_sdk.devguide/com.qnx.doc.native_sdk.devguide/topic/r_barfile_dtd_ref_text.html

var obj = {
name: {
text: {
_attr: {
"xml:lang": "de-DE"
},
_value: "The german description for HelloWorldDisplayManaged application"
},
_value: "The HelloWorldDisplayManaged application"
}
}

I used the above object to generate;

The HelloWorldDisplayManaged applicationThe german description for HelloWorldDisplayManaged application

var obj = { name: { text: { _attr: { "xml:lang": "de-DE" }, _value: "The german description for HelloWorldDisplayManaged application" }, _value: "The HelloWorldDisplayManaged application" } }

I used the above object to generate;

The HelloWorldDisplayManaged applicationThe german description for HelloWorldDisplayManaged application