Parse value from shortcuts.vdf hexadecimal shortcut entry using the hex start pattern using Bash. Does not work with appid unfortunately, as it has a slightly different format.

get_value_from_shortcut_entry.sh

#!/usr/bin/env bash

# Get value in shortcut entry hex between start and end patterns, with null byte removed, converted to plaintext
function get_shortcut_column_value {
    shortcut_hex="$1"
    shortcut_pattern_start="$2"
    shortcut_pattern_end="0001"

    printf "${shortcut_hex}" | grep -oP "${shortcut_pattern_start}\K.*?(?=${shortcut_pattern_end})" | xxd -r -p | tr -d '\0'
}

# Example to get appname, you'll need to provide your own shortcuts hex block
hex_block=""
appname_start_block="(014170704e616d6500|6170706e616d65)"

get_shortcut_column_value "${hex_block}" "${appname_start_block}"