Use xcodebuild for iOS builds

exportOptions-AdHoc-Distribution.plist

<!DOCTYPE plist PUBLIC "-//Apple//DTD PLIST 1.0//EN" "http://www.apple.com/DTDs/PropertyList-1.0.dtd">
<plist version="1.0">
    <dict>
        <key>method</key>
        <string>ad-hoc</string>
        <key>teamID</key>
        <string>10_DIGIT_DEVELOPER_ID</string>
        <key>provisioningProfiles</key>
        <dict>
          <key>MY_APP_BUNDLE_ID</key>
          <string>MY_PROFILE_NAME_AS_SHOWN_BY_XCODE or UUID_FOUND_IN_MOBILEPROVISION_FILE</string>
        </dict>
        <key>signingCertificate</key>
        <string>iOS Distribution</string>
    </dict>
</plist>

exportOptions-App-Store-Distribtuion.plist

<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE plist PUBLIC "-//Apple//DTD PLIST 1.0//EN" "http://www.apple.com/DTDs/PropertyList-1.0.dtd">
<plist version="1.0">
<dict>
    <key>method</key>
    <string>app-store</string>
    <key>teamID</key>
    <string>YOUR_TEN_CHARACTER_TEAM_ID</string>
</dict>
</plist>

xcode_commands.sh

# if code signing fails, probably due to keychain being locked. Unlock with the following:
$ security unlock-keychain login.keychain

# Clean build folder
$ xcodebuild \
-workspace ${WORKSPACE_PATH} \
-scheme ${SCHEME_NAME} \
-destination generic/platform=iOS \
clean

# Create generic iOS Build
$ xcodebuild \
-workspace ${WORKSPACE_PATH} \
-scheme ${SCHEME_NAME} \
-destination generic/platform=iOS \
build

# Create Archive for ad-hoc distribution
$ xcodebuild \
-workspace ${WORKSPACE_PATH} \
-scheme ${SCHEME_NAME} clean archive \
-configuration release \
-sdk iphoneos \
-archivePath ${ARCHIVE_NAME}.xcarchive

# Export Archive for adhoc distribution
$ xcodebuild \
-exportArchive \
-archivePath  ${ARCHIVE_NAME}.xcarchive \
-exportOptionsPlist exportOptions-AdHoc-Distribution.plist \
-exportPath ${ARCHIVE_NAME}
# IPA file found in ${ARCHIVE_NAME}/

# Create archive for App Store distribution
$ xcodebuild -workspace ${WORKSPACE_PATH} \
-scheme ${SCHEME_NAME} \
-sdk iphoneos \
-configuration AppStoreDistribution archive \
-archivePath ${ARCHIVE_NAME}.xcarchive

# Export archive for App Store distribution
$ xcodebuild -exportArchive \
-archivePath ${ARCHIVE_NAME}.xcarchive \
-exportOptionsPlist exportOptions-App-Store-Distribtuion.plist \
-exportPath ${ARCHIVE_NAME}

# Upload to iTunes Connect
$ xcrun altool --upload-app -f "path/to/app.ipa" -u $USERNAME -p $PASSWORD

Found most of this info on: https://medium.com/xcblog/xcodebuild-deploy-ios-app-from-command-line-c6defff0d8b8