ga-column-ids-names.json

"ga:userType": "User Type",
"ga:visitorType": "User Type",
"ga:sessionCount": "Count of Sessions",
"ga:visitCount": "Count of Sessions",
"ga:daysSinceLastSession": "Days Since Last Session",
"ga:userDefinedValue": "User Defined Value",
"ga:userBucket": "User Bucket",
"ga:users": "Users",
"ga:visitors": "Users",
"ga:newUsers": "New Users",
"ga:newVisits": "New Users",
"ga:percentNewSessions": "% New Sessions",
"ga:percentNewVisits": "% New Sessions",
"ga:1dayUsers": "1 Day Active Users",
"ga:7dayUsers": "7 Day Active Users",
"ga:14dayUsers": "14 Day Active Users",
"ga:28dayUsers": "28 Day Active Users",
"ga:30dayUsers": "30 Day Active Users",
"ga:sessionDurationBucket": "Session Duration",
"ga:visitLength": "Session Duration",
"ga:sessions": "Sessions",
"ga:visits": "Sessions",
"ga:bounces": "Bounces",
"ga:bounceRate": "Bounce Rate",
"ga:visitBounceRate": "Bounce Rate",
"ga:sessionDuration": "Session Duration",
"ga:avgSessionDuration": "Avg. Session Duration",
"ga:referralPath": "Referral Path",
"ga:fullReferrer": "Full Referrer",
"ga:campaign": "Campaign",
"ga:source": "Source",
"ga:medium": "Medium",
"ga:sourceMedium": "Source / Medium",
"ga:keyword": "Keyword",
"ga:adContent": "Ad Content",
"ga:socialNetwork": "Social Network",
"ga:hasSocialSourceReferral": "Social Source Referral",
"ga:organicSearches": "Organic Searches",
"ga:adGroup": "Google Ads: Ad Group",
"ga:adSlot": "Google Ads: Ad Slot",
"ga:adDistributionNetwork": "Ad Distribution Network",
"ga:adMatchType": "Query Match Type",
"ga:adKeywordMatchType": "Keyword Match Type",
"ga:adMatchedQuery": "Search Query",
"ga:adPlacementDomain": "Placement Domain",
"ga:adPlacementUrl": "Placement URL",
"ga:adFormat": "Ad Format",
"ga:adTargetingType": "Targeting Type",
"ga:adTargetingOption": "Placement Type",
"ga:adDisplayUrl": "Display URL",
"ga:adDestinationUrl": "Destination URL",
"ga:adwordsCustomerID": "Google Ads Customer ID",
"ga:adwordsCampaignID": "Google Ads Campaign ID",
"ga:adwordsAdGroupID": "Google Ads Ad Group ID",
"ga:adwordsCreativeID": "Google Ads Creative ID",
"ga:adwordsCriteriaID": "Google Ads Criteria ID",
"ga:impressions": "Impressions",
"ga:adClicks": "Clicks",
"ga:adCost": "Cost",
"ga:CPM": "CPM",
"ga:CPC": "CPC",
"ga:CTR": "CTR",
"ga:costPerTransaction": "Cost per Transaction",
"ga:costPerGoalConversion": "Cost per Goal Conversion",
"ga:costPerConversion": "Cost per Conversion",
"ga:RPC": "RPC",
"ga:ROI": "ROI",
"ga:margin": "Margin",
"ga:ROAS": "ROAS",
"ga:adQueryWordCount": "Query Word Count",
"ga:goalCompletionLocation": "Goal Completion Location",
"ga:goalPreviousStep1": "Goal Previous Step - 1",
"ga:goalPreviousStep2": "Goal Previous Step - 2",
"ga:goalPreviousStep3": "Goal Previous Step - 3",
"ga:goalXXStarts": "Goal XX Starts",
"ga:goalStartsAll": "Goal Starts",
"ga:goalXXCompletions": "Goal XX Completions",
"ga:goalCompletionsAll": "Goal Completions",
"ga:goalXXValue": "Goal XX Value",
"ga:goalValueAll": "Goal Value",
"ga:goalValuePerSession": "Per Session Goal Value",
"ga:goalValuePerVisit": "Per Session Goal Value",
"ga:goalXXConversionRate": "Goal XX Conversion Rate",
"ga:goalConversionRateAll": "Goal Conversion Rate",
"ga:goalXXAbandons": "Goal XX Abandoned Funnels",
"ga:goalAbandonsAll": "Abandoned Funnels",
"ga:goalXXAbandonRate": "Goal XX Abandonment Rate",
"ga:goalAbandonRateAll": "Total Abandonment Rate",
"ga:browser": "Browser",
"ga:browserVersion": "Browser Version",
"ga:operatingSystem": "Operating System",
"ga:operatingSystemVersion": "Operating System Version",
"ga:mobileDeviceBranding": "Mobile Device Branding",
"ga:mobileDeviceModel": "Mobile Device Model",
"ga:mobileInputSelector": "Mobile Input Selector",
"ga:mobileDeviceInfo": "Mobile Device Info",
"ga:mobileDeviceMarketingName": "Mobile Device Marketing Name",
"ga:deviceCategory": "Device Category",
"ga:continent": "Continent",
"ga:subContinent": "Sub Continent",
"ga:country": "Country",
"ga:region": "Region",
"ga:metro": "Metro",
"ga:city": "City",
"ga:latitude": "Latitude",
"ga:longitude": "Longitude",
"ga:networkDomain": "Network Domain",
"ga:networkLocation": "Service Provider",
"ga:flashVersion": "Flash Version",
"ga:javaEnabled": "Java Support",
"ga:language": "Language",
"ga:screenColors": "Screen Colors",
"ga:sourcePropertyDisplayName": "Source Property Display Name",
"ga:sourcePropertyTrackingId": "Source Property Tracking ID",
"ga:screenResolution": "Screen Resolution",
"ga:socialActivityContentUrl": "Shared URL",
"ga:hostname": "Hostname",
"ga:pagePath": "Page",
"ga:pagePathLevel1": "Page path level 1",
"ga:pagePathLevel2": "Page path level 2",
"ga:pagePathLevel3": "Page path level 3",
"ga:pagePathLevel4": "Page path level 4",
"ga:pageTitle": "Page Title",
"ga:landingPagePath": "Landing Page",
"ga:secondPagePath": "Second Page",
"ga:exitPagePath": "Exit Page",
"ga:previousPagePath": "Previous Page Path",
"ga:pageDepth": "Page Depth",
"ga:pageValue": "Page Value",
"ga:entrances": "Entrances",
"ga:entranceRate": "Entrances / Pageviews",
"ga:pageviews": "Pageviews",
"ga:pageviewsPerSession": "Pages / Session",
"ga:pageviewsPerVisit": "Pages / Session",
"ga:contentGroupUniqueViewsXX": "Unique Views XX",
"ga:uniquePageviews": "Unique Pageviews",
"ga:timeOnPage": "Time on Page",
"ga:avgTimeOnPage": "Avg. Time on Page",
"ga:exits": "Exits",
"ga:exitRate": "% Exit",
"ga:searchUsed": "Site Search Status",
"ga:searchKeyword": "Search Term",
"ga:searchKeywordRefinement": "Refined Keyword",
"ga:searchCategory": "Site Search Category",
"ga:searchStartPage": "Start Page",
"ga:searchDestinationPage": "Destination Page",
"ga:searchAfterDestinationPage": "Search Destination Page",
"ga:searchResultViews": "Results Pageviews",
"ga:searchUniques": "Total Unique Searches",
"ga:avgSearchResultViews": "Results Pageviews / Search",
"ga:searchSessions": "Sessions with Search",
"ga:searchVisits": "Sessions with Search",
"ga:percentSessionsWithSearch": "% Sessions with Search",
"ga:percentVisitsWithSearch": "% Sessions with Search",
"ga:searchDepth": "Search Depth",
"ga:avgSearchDepth": "Avg. Search Depth",
"ga:searchRefinements": "Search Refinements",
"ga:percentSearchRefinements": "% Search Refinements",
"ga:searchDuration": "Time after Search",
"ga:avgSearchDuration": "Time after Search",
"ga:searchExits": "Search Exits",
"ga:searchExitRate": "% Search Exits",
"ga:searchGoalXXConversionRate": "Site Search Goal XX Conversion Rate",
"ga:searchGoalConversionRateAll": "Site Search Goal Conversion Rate",
"ga:goalValueAllPerSearch": "Per Search Goal Value",
"ga:pageLoadTime": "Page Load Time (ms)",
"ga:pageLoadSample": "Page Load Sample",
"ga:avgPageLoadTime": "Avg. Page Load Time (sec)",
"ga:domainLookupTime": "Domain Lookup Time (ms)",
"ga:avgDomainLookupTime": "Avg. Domain Lookup Time (sec)",
"ga:pageDownloadTime": "Page Download Time (ms)",
"ga:avgPageDownloadTime": "Avg. Page Download Time (sec)",
"ga:redirectionTime": "Redirection Time (ms)",
"ga:avgRedirectionTime": "Avg. Redirection Time (sec)",
"ga:serverConnectionTime": "Server Connection Time (ms)",
"ga:avgServerConnectionTime": "Avg. Server Connection Time (sec)",
"ga:serverResponseTime": "Server Response Time (ms)",
"ga:avgServerResponseTime": "Avg. Server Response Time (sec)",
"ga:speedMetricsSample": "Speed Metrics Sample",
"ga:domInteractiveTime": "Document Interactive Time (ms)",
"ga:avgDomInteractiveTime": "Avg. Document Interactive Time (sec)",
"ga:domContentLoadedTime": "Document Content Loaded Time (ms)",
"ga:avgDomContentLoadedTime": "Avg. Document Content Loaded Time (sec)",
"ga:domLatencyMetricsSample": "DOM Latency Metrics Sample",
"ga:appInstallerId": "App Installer ID",
"ga:appVersion": "App Version",
"ga:appName": "App Name",
"ga:appId": "App ID",
"ga:screenName": "Screen Name",
"ga:screenDepth": "Screen Depth",
"ga:landingScreenName": "Landing Screen",
"ga:exitScreenName": "Exit Screen",
"ga:screenviews": "Screen Views",
"ga:uniqueScreenviews": "Unique Screen Views",
"ga:uniqueAppviews": "Unique Screen Views",
"ga:screenviewsPerSession": "Screens / Session",
"ga:timeOnScreen": "Time on Screen",
"ga:avgScreenviewDuration": "Avg. Time on Screen",
"ga:eventCategory": "Event Category",
"ga:eventAction": "Event Action",
"ga:eventLabel": "Event Label",
"ga:totalEvents": "Total Events",
"ga:uniqueDimensionCombinations": "Unique Dimension Combinations",
"ga:uniqueEvents": "Unique Events",
"ga:eventValue": "Event Value",
"ga:avgEventValue": "Avg. Value",
"ga:sessionsWithEvent": "Sessions with Event",
"ga:visitsWithEvent": "Sessions with Event",
"ga:eventsPerSessionWithEvent": "Events / Session with Event",
"ga:eventsPerVisitWithEvent": "Events / Session with Event",
"ga:transactionId": "Transaction ID",
"ga:affiliation": "Affiliation",
"ga:sessionsToTransaction": "Sessions to Transaction",
"ga:visitsToTransaction": "Sessions to Transaction",
"ga:daysToTransaction": "Days to Transaction",
"ga:productSku": "Product SKU",
"ga:productName": "Product",
"ga:productCategory": "Product Category",
"ga:currencyCode": "Currency Code",
"ga:transactions": "Transactions",
"ga:transactionsPerSession": "Ecommerce Conversion Rate",
"ga:transactionsPerVisit": "Ecommerce Conversion Rate",
"ga:transactionRevenue": "Revenue",
"ga:revenuePerTransaction": "Avg. Order Value",
"ga:transactionRevenuePerSession": "Per Session Value",
"ga:transactionRevenuePerVisit": "Per Session Value",
"ga:transactionShipping": "Shipping",
"ga:transactionTax": "Tax",
"ga:totalValue": "Total Value",
"ga:itemQuantity": "Quantity",
"ga:uniquePurchases": "Unique Purchases",
"ga:revenuePerItem": "Avg. Price",
"ga:itemRevenue": "Product Revenue",
"ga:itemsPerPurchase": "Avg. QTY",
"ga:localTransactionRevenue": "Local Revenue",
"ga:localTransactionShipping": "Local Shipping",
"ga:localTransactionTax": "Local Tax",
"ga:localItemRevenue": "Local Product Revenue",
"ga:socialInteractionNetwork": "Social Network",
"ga:socialInteractionAction": "Social Action",
"ga:socialInteractionNetworkAction": "Social Network and Action (Hit)",
"ga:socialInteractionTarget": "Social Entity",
"ga:socialEngagementType": "Social Type",
"ga:socialInteractions": "Social Actions",
"ga:uniqueSocialInteractions": "Unique Social Actions",
"ga:socialInteractionsPerSession": "Actions Per Social Session",
"ga:socialInteractionsPerVisit": "Actions Per Social Session",
"ga:userTimingCategory": "Timing Category",
"ga:userTimingLabel": "Timing Label",
"ga:userTimingVariable": "Timing Variable",
"ga:userTimingValue": "User Timing (ms)",
"ga:userTimingSample": "User Timing Sample",
"ga:avgUserTimingValue": "Avg. User Timing (sec)",
"ga:exceptionDescription": "Exception Description",
"ga:exceptions": "Exceptions",
"ga:exceptionsPerScreenview": "Exceptions / Screen",
"ga:fatalExceptions": "Crashes",
"ga:fatalExceptionsPerScreenview": "Crashes / Screen",
"ga:experimentId": "Experiment ID",
"ga:experimentVariant": "Variant",
"ga:dimensionXX": "Custom Dimension XX",
"ga:customVarNameXX": "Custom Variable (Key XX)",
"ga:metricXX": "Custom Metric XX Value",
"ga:customVarValueXX": "Custom Variable (Value XX)",
"ga:date": "Date",
"ga:year": "Year",
"ga:month": "Month of the year",
"ga:week": "Week of the Year",
"ga:day": "Day of the month",
"ga:hour": "Hour",
"ga:minute": "Minute",
"ga:nthMonth": "Month Index",
"ga:nthWeek": "Week Index",
"ga:nthDay": "Day Index",
"ga:nthMinute": "Minute Index",
"ga:dayOfWeek": "Day of Week",
"ga:dayOfWeekName": "Day of Week Name",
"ga:dateHour": "Hour of Day",
"ga:dateHourMinute": "Date Hour and Minute",
"ga:yearMonth": "Month of Year",
"ga:yearWeek": "Week of Year",
"ga:isoWeek": "ISO Week of the Year",
"ga:isoYear": "ISO Year",
"ga:isoYearIsoWeek": "ISO Week of ISO Year",
"ga:dcmClickAd": "CM Ad (GA Model)",
"ga:dcmClickAdId": "CM Ad ID (GA Model)",
"ga:dcmClickAdType": "CM Ad Type (GA Model)",
"ga:dcmClickAdTypeId": "CM Ad Type ID",
"ga:dcmClickAdvertiser": "CM Advertiser (GA Model)",
"ga:dcmClickAdvertiserId": "CM Advertiser ID (GA Model)",
"ga:dcmClickCampaign": "CM Campaign (GA Model)",
"ga:dcmClickCampaignId": "CM Campaign ID (GA Model)",
"ga:dcmClickCreativeId": "CM Creative ID (GA Model)",
"ga:dcmClickCreative": "CM Creative (GA Model)",
"ga:dcmClickRenderingId": "CM Rendering ID (GA Model)",
"ga:dcmClickCreativeType": "CM Creative Type (GA Model)",
"ga:dcmClickCreativeTypeId": "CM Creative Type ID (GA Model)",
"ga:dcmClickCreativeVersion": "CM Creative Version (GA Model)",
"ga:dcmClickSite": "CM Site (GA Model)",
"ga:dcmClickSiteId": "CM Site ID (GA Model)",
"ga:dcmClickSitePlacement": "CM Placement (GA Model)",
"ga:dcmClickSitePlacementId": "CM Placement ID (GA Model)",
"ga:dcmClickSpotId": "CM Floodlight Configuration ID (GA Model)",
"ga:dcmFloodlightActivity": "CM Activity",
"ga:dcmFloodlightActivityAndGroup": "CM Activity and Group",
"ga:dcmFloodlightActivityGroup": "CM Activity Group",
"ga:dcmFloodlightActivityGroupId": "CM Activity Group ID",
"ga:dcmFloodlightActivityId": "CM Activity ID",
"ga:dcmFloodlightAdvertiserId": "CM Advertiser ID",
"ga:dcmFloodlightSpotId": "CM Floodlight Configuration ID",
"ga:dcmLastEventAd": "CM Ad",
"ga:dcmLastEventAdId": "CM Ad ID (CM Model)",
"ga:dcmLastEventAdType": "CM Ad Type (CM Model)",
"ga:dcmLastEventAdTypeId": "CM Ad Type ID (CM Model)",
"ga:dcmLastEventAdvertiser": "CM Advertiser (CM Model)",
"ga:dcmLastEventAdvertiserId": "CM Advertiser ID (CM Model)",
"ga:dcmLastEventAttributionType": "CM Attribution Type (CM Model)",
"ga:dcmLastEventCampaign": "CM Campaign (CM Model)",
"ga:dcmLastEventCampaignId": "CM Campaign ID (CM Model)",
"ga:dcmLastEventCreativeId": "CM Creative ID (CM Model)",
"ga:dcmLastEventCreative": "CM Creative (CM Model)",
"ga:dcmLastEventRenderingId": "CM Rendering ID (CM Model)",
"ga:dcmLastEventCreativeType": "CM Creative Type (CM Model)",
"ga:dcmLastEventCreativeTypeId": "CM Creative Type ID (CM Model)",
"ga:dcmLastEventCreativeVersion": "CM Creative Version (CM Model)",
"ga:dcmLastEventSite": "CM Site (CM Model)",
"ga:dcmLastEventSiteId": "CM Site ID (CM Model)",
"ga:dcmLastEventSitePlacement": "CM Placement (CM Model)",
"ga:dcmLastEventSitePlacementId": "CM Placement ID (CM Model)",
"ga:dcmLastEventSpotId": "CM Floodlight Configuration ID (CM Model)",
"ga:dcmFloodlightQuantity": "CM Conversions",
"ga:dcmFloodlightRevenue": "CM Revenue",
"ga:landingContentGroupXX": "Landing Page Group XX",
"ga:previousContentGroupXX": "Previous Page Group XX",
"ga:contentGroupXX": "Page Group XX",
"ga:userAgeBracket": "Age",
"ga:visitorAgeBracket": "Age",
"ga:userGender": "Gender",
"ga:visitorGender": "Gender",
"ga:interestOtherCategory": "Other Category",
"ga:interestAffinityCategory": "Affinity Category (reach)",
"ga:interestInMarketCategory": "In-Market Segment",
"ga:adsenseRevenue": "AdSense Revenue",
"ga:adsenseAdUnitsViewed": "AdSense Ad Units Viewed",
"ga:adsenseAdsViewed": "AdSense Impressions",
"ga:adsenseAdsClicks": "AdSense Ads Clicked",
"ga:adsensePageImpressions": "AdSense Page Impressions",
"ga:adsenseCTR": "AdSense CTR",
"ga:adsenseECPM": "AdSense eCPM",
"ga:adsenseExits": "AdSense Exits",
"ga:adsenseViewableImpressionPercent": "AdSense Viewable Impression %",
"ga:adsenseCoverage": "AdSense Coverage",
"ga:totalPublisherImpressions": "Publisher Impressions",
"ga:totalPublisherCoverage": "Publisher Coverage",
"ga:totalPublisherMonetizedPageviews": "Publisher Monetized Pageviews",
"ga:totalPublisherImpressionsPerSession": "Publisher Impressions / Session",
"ga:totalPublisherViewableImpressionsPercent": "Publisher Viewable Impressions %",
"ga:totalPublisherClicks": "Publisher Clicks",
"ga:totalPublisherCTR": "Publisher CTR",
"ga:totalPublisherRevenue": "Publisher Revenue",
"ga:totalPublisherRevenuePer1000Sessions": "Publisher Revenue / 1000 Sessions",
"ga:totalPublisherECPM": "Publisher eCPM",
"ga:adxImpressions": "AdX Impressions",
"ga:adxCoverage": "AdX Coverage",
"ga:adxMonetizedPageviews": "AdX Monetized Pageviews",
"ga:adxImpressionsPerSession": "AdX Impressions / Session",
"ga:adxViewableImpressionsPercent": "AdX Viewable Impressions %",
"ga:adxClicks": "AdX Clicks",
"ga:adxCTR": "AdX CTR",
"ga:adxRevenue": "AdX Revenue",
"ga:adxRevenuePer1000Sessions": "AdX Revenue / 1000 Sessions",
"ga:adxECPM": "AdX eCPM",
"ga:dfpLineItemId": "GAM Line Item Id",
"ga:dfpLineItemName": "GAM Line Item Name",
"ga:dfpImpressions": "GAM Impressions",
"ga:dfpCoverage": "GAM Coverage",
"ga:dfpMonetizedPageviews": "GAM Monetized Pageviews",
"ga:dfpImpressionsPerSession": "GAM Impressions / Session",
"ga:dfpViewableImpressionsPercent": "GAM Viewable Impressions %",
"ga:dfpClicks": "GAM Clicks",
"ga:dfpCTR": "GAM CTR",
"ga:dfpRevenue": "GAM Revenue",
"ga:dfpRevenuePer1000Sessions": "GAM Revenue / 1000 Sessions",
"ga:dfpECPM": "GAM eCPM",
"ga:backfillImpressions": "GAM Backfill Impressions",
"ga:backfillCoverage": "GAM Backfill Coverage",
"ga:backfillMonetizedPageviews": "GAM Backfill Monetized Pageviews",
"ga:backfillImpressionsPerSession": "GAM Backfill Impressions / Session",
"ga:backfillViewableImpressionsPercent": "GAM Backfill Viewable Impressions %",
"ga:backfillClicks": "GAM Backfill Clicks",
"ga:backfillCTR": "GAM Backfill CTR",
"ga:backfillRevenue": "GAM Backfill Revenue",
"ga:backfillRevenuePer1000Sessions": "GAM Backfill Revenue / 1000 Sessions",
"ga:backfillECPM": "GAM Backfill eCPM",
"ga:acquisitionCampaign": "Acquisition Campaign",
"ga:acquisitionMedium": "Acquisition Medium",
"ga:acquisitionSource": "Acquisition Source",
"ga:acquisitionSourceMedium": "Acquisition Source / Medium",
"ga:acquisitionTrafficChannel": "Acquisition Channel",
"ga:browserSize": "Browser Size",
"ga:campaignCode": "Campaign Code",
"ga:channelGrouping": "Default Channel Grouping",
"ga:checkoutOptions": "Checkout Options",
"ga:cityId": "City ID",
"ga:cohort": "Cohort",
"ga:cohortNthDay": "Day",
"ga:cohortNthMonth": "Month",
"ga:cohortNthWeek": "Week",
"ga:continentId": "Continent ID",
"ga:countryIsoCode": "Country ISO Code",
"ga:dataSource": "Data Source",
"ga:dbmClickAdvertiser": "DV360 Advertiser (GA Model)",
"ga:dbmClickAdvertiserId": "DV360 Advertiser ID (GA Model)",
"ga:dbmClickCreativeId": "DV360 Creative ID (GA Model)",
"ga:dbmClickExchange": "DV360 Exchange (GA Model)",
"ga:dbmClickExchangeId": "DV360 Exchange ID (GA Model)",
"ga:dbmClickInsertionOrder": "DV360 Insertion Order (GA Model)",
"ga:dbmClickInsertionOrderId": "DV360 Insertion Order ID (GA Model)",
"ga:dbmClickLineItem": "DV360 Line Item NAME (GA Model)",
"ga:dbmClickLineItemId": "DV360 Line Item ID (GA Model)",
"ga:dbmClickSite": "DV360 Site (GA Model)",
"ga:dbmClickSiteId": "DV360 Site ID (GA Model)",
"ga:dbmLastEventAdvertiser": "DV360 Advertiser (CM Model)",
"ga:dbmLastEventAdvertiserId": "DV360 Advertiser ID (CM Model)",
"ga:dbmLastEventCreativeId": "DV360 Creative ID (CM Model)",
"ga:dbmLastEventExchange": "DV360 Exchange (CM Model)",
"ga:dbmLastEventExchangeId": "DV360 Exchange ID (CM Model)",
"ga:dbmLastEventInsertionOrder": "DV360 Insertion Order (CM Model)",
"ga:dbmLastEventInsertionOrderId": "DV360 Insertion Order ID (CM Model)",
"ga:dbmLastEventLineItem": "DV360 Line Item (CM Model)",
"ga:dbmLastEventLineItemId": "DV360 Line Item ID (CM Model)",
"ga:dbmLastEventSite": "DV360 Site (CM Model)",
"ga:dbmLastEventSiteId": "DV360 Site ID (CM Model)",
"ga:dsAdGroup": "SA360 Ad Group",
"ga:dsAdGroupId": "SA360 Ad Group ID",
"ga:dsAdvertiser": "SA360 Advertiser",
"ga:dsAdvertiserId": "SA360 Advertiser ID",
"ga:dsAgency": "SA360 Agency",
"ga:dsAgencyId": "SA360 Agency ID",
"ga:dsCampaign": "SA360 Campaign",
"ga:dsCampaignId": "SA360 Campaign ID",
"ga:dsEngineAccount": "SA360 Engine Account",
"ga:dsEngineAccountId": "SA360 Engine Account ID",
"ga:dsKeyword": "SA360 Keyword",
"ga:dsKeywordId": "SA360 Keyword ID",
"ga:experimentCombination": "Experiment ID with Variant",
"ga:experimentName": "Experiment Name",
"ga:internalPromotionCreative": "Internal Promotion Creative",
"ga:internalPromotionId": "Internal Promotion ID",
"ga:internalPromotionName": "Internal Promotion Name",
"ga:internalPromotionPosition": "Internal Promotion Position",
"ga:isTrueViewVideoAd": "TrueView Video Ad",
"ga:metroId": "Metro Id",
"ga:nthHour": "Hour Index",
"ga:orderCouponCode": "Order Coupon Code",
"ga:productBrand": "Product Brand",
"ga:productCategoryHierarchy": "Product Category (Enhanced Ecommerce)",
"ga:productCategoryLevelXX": "Product Category Level XX",
"ga:productCouponCode": "Product Coupon Code",
"ga:productListName": "Product List Name",
"ga:productListPosition": "Product List Position",
"ga:productVariant": "Product Variant",
"ga:regionId": "Region ID",
"ga:regionIsoCode": "Region ISO Code",
"ga:shoppingStage": "Shopping Stage",
"ga:subContinentCode": "Sub Continent Code",
"ga:buyToDetailRate": "Buy-to-Detail Rate",
"ga:calcMetric_\u003cNAME\u003e": "Calculated Metric",
"ga:cartToDetailRate": "Cart-to-Detail Rate",
"ga:cohortActiveUsers": "Users",
"ga:cohortAppviewsPerUser": "Appviews per User",
"ga:cohortAppviewsPerUserWithLifetimeCriteria": "Appviews Per User (LTV)",
"ga:cohortGoalCompletionsPerUser": "Goal Completions per User",
"ga:cohortGoalCompletionsPerUserWithLifetimeCriteria": "Goal Completions Per User (LTV)",
"ga:cohortPageviewsPerUser": "Pageviews per User",
"ga:cohortPageviewsPerUserWithLifetimeCriteria": "Pageviews Per User (LTV)",
"ga:cohortRetentionRate": "User Retention",
"ga:cohortRevenuePerUser": "Revenue per User",
"ga:cohortRevenuePerUserWithLifetimeCriteria": "Revenue Per User (LTV)",
"ga:cohortSessionDurationPerUser": "Session Duration per User",
"ga:cohortSessionDurationPerUserWithLifetimeCriteria": "Session Duration Per User (LTV)",
"ga:cohortSessionsPerUser": "Sessions per User",
"ga:cohortSessionsPerUserWithLifetimeCriteria": "Sessions Per User (LTV)",
"ga:cohortTotalUsers": "Total Users",
"ga:cohortTotalUsersWithLifetimeCriteria": "Users",
"ga:dbmCPA": "DV360 eCPA",
"ga:dbmCPC": "DV360 eCPC",
"ga:dbmCPM": "DV360 eCPM",
"ga:dbmCTR": "DV360 CTR",
"ga:dbmClicks": "DV360 Clicks",
"ga:dbmConversions": "DV360 Conversions",
"ga:dbmCost": "DV360 Cost",
"ga:dbmImpressions": "DV360 Impressions",
"ga:dbmROAS": "DV360 ROAS",
"ga:dcmCPC": "CM CPC",
"ga:dcmCTR": "CM CTR",
"ga:dcmClicks": "CM Clicks",
"ga:dcmCost": "CM Cost",
"ga:dcmImpressions": "CM Impressions",
"ga:dcmMargin": "CM Margin",
"ga:dcmROAS": "CM ROAS",
"ga:dcmRPC": "CM RPC",
"ga:dsCPC": "SA360 CPC",
"ga:dsCTR": "SA360 CTR",
"ga:dsClicks": "SA360 Clicks",
"ga:dsCost": "SA360 Cost",
"ga:dsImpressions": "SA360 Impressions",
"ga:dsProfit": "SA360 Profit",
"ga:dsReturnOnAdSpend": "SA360 ROAS",
"ga:dsRevenuePerClick": "SA360 RPC",
"ga:hits": "Hits",
"ga:internalPromotionCTR": "Internal Promotion CTR",
"ga:internalPromotionClicks": "Internal Promotion Clicks",
"ga:internalPromotionViews": "Internal Promotion Views",
"ga:localProductRefundAmount": "Local Product Refund Amount",
"ga:localRefundAmount": "Local Refund Amount",
"ga:productAddsToCart": "Product Adds To Cart",
"ga:productCheckouts": "Product Checkouts",
"ga:productDetailViews": "Product Detail Views",
"ga:productListCTR": "Product List CTR",
"ga:productListClicks": "Product List Clicks",
"ga:productListViews": "Product List Views",
"ga:productRefundAmount": "Product Refund Amount",
"ga:productRefunds": "Product Refunds",
"ga:productRemovesFromCart": "Product Removes From Cart",
"ga:productRevenuePerPurchase": "Product Revenue per Purchase",
"ga:quantityAddedToCart": "Quantity Added To Cart",
"ga:quantityCheckedOut": "Quantity Checked Out",
"ga:quantityRefunded": "Quantity Refunded",
"ga:quantityRemovedFromCart": "Quantity Removed From Cart",
"ga:refundAmount": "Refund Amount",
"ga:revenuePerUser": "Revenue per User",
"ga:sessionsPerUser": "Number of Sessions per User",
"ga:totalRefunds": "Refunds",
"ga:transactionsPerUser": "Transactions per User",