| Factor | Type | Hypothesis |
|---|---|---|
| Age | Personal | A person above the age of 35 is more likely to stay than a younger person |
| Occupation | Professional | A person with a steady income is more likely to stay than a person who is in between jobs |
| Married | Relationship | A married person is more likely to stay than an unmarried person |
| Children | Relationship | People with children are more likely to stay than people without |
| Type of Service | Company | Location-based services could lead to higher churn rate if your customer base is young and unmarried |
| Monthly Charges | Company | High monthly charges may lead to termination of subscription |
| Period of Subscription | Company | Longer subscription period indicates loyal customers |
Created
November 16, 2020 09:39
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Blog: Hypothesis Generation (3)
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