#It's NOT Lit: Strategies for Exposing and Eliminating Cultural Appropriation in Marketing
##What is cultural appropriation?
- Excellent 10 minute presentation by Taylor Amari Little, Freshman at Eastern Michigan University http://www.okayafrica.com/in-brief/white-people-stay-colonizing-presentation-taylor-amari-little/
- What is Cultural Appropriation? Why is it Wrong? http://racerelations.about.com/od/diversitymatters/fl/What-Is-Cultural-Appropriation-and-Why-Is-It-Wrong.htm
##Examples
- Who Invented Rock and Roll? https://mic.com/articles/136969/who-invented-rock-n-roll-these-are-the-black-pioneers-who-laid-the-genre-s-foundations
- Twitter's Diversity Numbers http://www.businessinsider.com/twitter-workplace-diversity-numbers-2014-7
- Mannequin Challenge is the internet's newest obsession http://www.cnn.com/2016/11/07/entertainment/mannequin-challenge-trnd/index.html
- Why are brands taking part in the #mannequinchallenge? http://www.adnews.com.au/news/why-are-brands-taking-part-in-the-mannequin-challenge
##Guiding principles
- Center folks under siege
- Understand your privilege and points of influence
##Points of influence + strategies
- External clients
- Design (designers, copywriters, creative directors, producers)
- Business, operations, and human resources (HR)
- Developers
- Customers
##Recording, transcript, and slides
- Video with slides + captions: https://youtu.be/AIE8zx3wQr4
- Slides: http://www.slideshare.net/teacherc1/its-not-lit-strategies-for-exposing-and-eliminating-cultural-appropriation-in-marketing
- Transcript (search for "Candace Williams"): http://old.aloft.nu/mkk/alterconfnyc