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business_plan_capytube_mt_form.md

Mandatory Business Plan & Financials

Disclaimer: This document is an integral part of the evaluation process for the Malta Start Up Residence Programme application.

Table of Contents

  • INTRODUCTION
  • PART 1 | COMPANY / GROUP OVERVIEW (pg 5-9)
    • Stylised Facts
    • Product/Service
    • Technology
    • Clients
    • Investment
    • Achievements
    • Company/Group Structure
    • The Team
  • PART 2 | THE MALTA PROJECT (pg 10-14)
    • Function of the Malta Company
    • Employment
    • Marketing
    • Malta Company Structure
    • Linkages in Local Eco-System
    • Corporate Social Responsibility
  • PART 3 | FINANCIALS (pg 15-18)
    • Main Sources of Revenue
    • Pricing Model
    • Funding Plan
    • Financial Projections (Three Years)

Introduction

This business plan outlines CapyTube Malta’s operations as a spinoff of Capyverse, incorporated in Singapore in Q1 2025. It is designed for evaluators of the Malta Start Up Residence Programme, balancing financial viability with economic contributions to Malta. Operations begin in Q3 2025, with conservative projections to ensure realistic expectations.

PART 1 - COMPANY / GROUP OVERVIEW

Stylised Facts

  • Incorporation Date: Capyverse incorporated in Q1 2025 (Singapore); CapyTube Malta to be incorporated in Q3 2025.
  • Total Number of Employees: 0 in Malta currently; 5 planned for Year 1.
  • Number of Global Offices: Singapore (HQ), Malta (to be established).
  • Total Consolidated Investment Raised: $500k from NWDD VC (Q2 2025).
  • Consolidated Global Turnover (Last 12 Months): $0 (operations just starting).
  • Average Wage per Annum: €40,000 per employee in Malta (above programme requirement of €30,000).

Product/Service

What We Do:
CapyTube offers live animal streaming, AI-driven gaming services, and interactive experiences using the Rola Bot. Users watch real-time capybara streams, engage in gaming services tied to animal behaviors, and interact via robots and VR.

Why It’s Innovative:
It uniquely blends live streaming (via Livepeer), blockchain governance (Solana with Polygon bridge), AI gaming, and robotics, targeting animal enthusiasts and tech-savvy users.

Main Points Addressed:

  • Remote, interactive animal experiences.
  • Transparent governance via blockchain.
  • Ethical animal welfare partnerships.

Competitors and Differentiation:
Unlike static zoo webcams or gaming platforms, CapyTube integrates interactivity, AI, and blockchain, positioning it as a first-mover.

Market Outlook:
The live streaming market ($70B by 2023) and blockchain entertainment sector ($3B by 2027) offer growth potential, especially in Malta’s regulatory environment.

Technology

Overview:

  • Live Streaming: Livepeer for decentralized streaming.
  • Blockchain: Solana with Polygon bridge for governance.
  • Robotics: Rola Bot (existing product, enabot.com) for interaction.
  • AI: Drives gaming services.
  • VR: Planned integration for immersive experiences.

Proprietary:
Yes (AI models, blockchain contracts, platform integration).

IP Plans:
Patents for AI gaming and blockchain contracts, trademarks for branding, leveraging Malta’s IP framework.

Development Status:
Prototype completed with streaming and gaming features; MVP for video streaming ready.

Clients

Target Audience:
Animal lovers, gamers, and VR users (18-35, tech-savvy).

Tentative Partners/Clients:

  • Ignis Trading Bots (US)
  • Magnus the Capybara Cafe (BKK/Tokyo)
  • Magnus Climbing Gym (BKK/Tokyo)
  • Ikonvoice
  • Legend AI (US)
  • Predli AI (Sweden)
  • Others in discussion.

Investment

Raised:
$500k from NWDD VC (Q2 2025), used for prototype, video streams, robots, and digital assets from Bangkok’s Capybara Cafe.

Planned:
Seeking €500k for CapyTube Malta; €13.5M via token pre-sale (separate from operations).

Achievements

  • Joined AWS Activate, received $25k (May 2025).
  • Grants from Livepeer for streaming algorithm use.
  • Featured in tech blogs for prototype innovation.

Company/Group Structure

Shareholders (>10%):

  • Founders: Nic, Mark, Pratham, Philipp (majority).
  • NWDD VC (minority, TBD).

Structure:

  • Capyverse (Singapore): Parent company.
  • CapyTube Malta: Wholly owned subsidiary.

The Team

Founders:

  • Nic: [Role TBD, bio pending].
  • Mark Xuereb: COO – Over a decade in business leadership, currently Managing Director at Toly Products (sustainable packaging). Holds a Bachelor’s in Real Estate, Development and Planning (University of Reading, 2:1, 2015). Skilled in business analysis, management, and sustainable manufacturing. Passionate about wildlife conservation.
  • Pratham: [Role TBD, bio pending].
  • Philipp: [Role TBD, bio pending].

PART 2 - THE MALTA PROJECT

Function of the Malta Company

Work in Malta:

  • Operate one Capybara Cafe and streaming site.
  • Manage EU marketing, support, and partnerships.
  • Enhance platform for EU market.

Purpose:
EU operations hub, leveraging Malta’s strategic location.

Employment

Relocation:
One founder (TBD) will relocate to Malta (183+ days/year).

3-Year Plan:

  • Year 1: 5 employees (developers, marketing, operations).
  • Year 2: 10 employees (add AI/blockchain experts).
  • Year 3: 15 employees (expand support and cafe staff).

Marketing

Strategy:
Digital ads, influencer partnerships, and local EU events, managed from Malta.

Malta Company Structure

Ownership:
100% owned by Capyverse Singapore.

Linkages in Local Eco-System

Plans:
Collaborate with local cafes, tech firms, and University of Malta for talent and research.

Corporate Social Responsibility

Initiatives:

  • Support animal welfare in Malta.
  • Promote eco-friendly operations.

PART 3 - FINANCIALS

Main Sources of Revenue

  • Gaming Services (B2C): 5% of pools, €150k Year 1.
  • Robot Rentals (B2C): €10/hour, €75k Year 1.
  • VR Fees (B2C): €20/session, €75k Year 1.
  • Token Sales (B2C): €150k Year 1.
  • Advertising (B2B): €50k Year 1.

Contracts:
Pay-per-use initially; subscriptions planned for VR.

Assumptions:
5,000 users by Year 1 end, with conservative engagement rates (15% gaming, 10% robots, 5% VR).

Pricing Model

  • Gaming Services: 5% fee on transactions.
  • Robot Rentals: €10/hour.
  • VR: €20/session, €50/month subscription (Year 2).

Funding Plan

  • Raised: $500k (Capyverse), $200k allocated to CapyTube Malta.
  • Spent to Date: $50k on prototype, assets, and streams.
  • Remaining Budget: $150k for Malta operations.
  • Seeking: Additional €500k for Malta operations; €13.5M via token pre-sale (separate).

Financial Projections (Three Years)

Malta Operations:

Year Revenue (€) Expenses (€) Net Profit/Loss (€)
1 750,000 1,000,000 -250,000
2 1,750,000 1,250,000 500,000
3 3,000,000 1,500,000 1,500,000

Notes:
Year 1 revenue halved for VR and rentals, reflecting a slower ramp-up (e.g., ~7,500 robot hours vs. 30,000). Expenses include salaries, cafe operations, and platform development.

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