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aasb = Unknown | |
action = Unknown | |
ad = Unknown | |
addh = Unknown | |
adsafe = Unknown | |
adtest = Ads test mode (when adtest=on, Google treats the query as a test so ad impressions aren’t counted) | |
adtest-useragent = Unknown | |
aec = Unknown | |
aep = Unknown | |
affdom = Unknown | |
agsabk = Unknown | |
agsad = Unknown | |
aioh = Unknown | |
ais = Unknown | |
akm = Unknown | |
amp = Unknown | |
ampcct = Unknown | |
ampidx = Unknown | |
ampru = Unknown | |
amps = Unknown | |
app = Unknown | |
appent = Unknown | |
aqs = Assisted Query Stats (used for logging autocomplete suggestions, appears when searching via Chrome omnibox) (Not confirmed) | |
ar = Unknown | |
arqrcd = Unknown | |
arv = Unknown | |
as_author = Unknown | |
as_drrb = Unknown | |
as_dt = Unknown | |
as_epq = Advanced Search: exact phrase | |
as_eq = Advanced Search: none of these words | |
as_filetype = Advanced Search: restrict to specified filetype | |
as_ft = Advanced Search: file type filter mode (i or ex for include/exclude) | |
as_maxd = Unknown | |
as_maxm = Unknown | |
as_mind = Unknown | |
as_minm = Unknown | |
as_nhi = Advanced Search: numeric range upper bound | |
as_nlo = Advanced Search: numeric range lower bound | |
as_nloc = Unknown | |
as_nsrc = Unknown | |
as_occt = Advanced Search: where the terms occur (title, text, URL, links) | |
as_oq = Advanced Search: any of these words | |
as_q = Advanced Search: all these words (equivalent to q) | |
as_qdr = Advanced Search: results timeframe or date restriction | |
as_rights = Advanced Search: usage rights filter (e.g., cc) (Not confirmed) | |
as_scoring = Unknown | |
as_sitesearch = Advanced Search: limit results to a site or domain | |
as_st = Unknown | |
asid = Unknown | |
asift = Unknown | |
atp = Unknown | |
atvm = Unknown | |
authuser = Unknown | |
avx = Unknown | |
bav = Unknown | |
bih = Browser internal height (the height of the browser window in pixels) (Not confirmed) | |
biw = Browser internal width (the width of the browser window in pixels, sent by the client) (Not confirmed) | |
bmp = Unknown | |
br = Unknown | |
brd = Unknown | |
bret = Unknown | |
bs = Unknown | |
bshm = Unknown | |
bshope = Unknown | |
bsp = Unknown | |
bsq = Unknown | |
bvm = Unknown (possibly a tracker for browser version or location) (Guess) | |
c2coff = Unknown | |
cad = Unknown (possibly an affiliate, referral or client token) (Guess) | |
canvasid = Unknown | |
capabilities = Unknown | |
cct_optout = Unknown | |
ccurl = Unknown | |
cd = Result rank index (the position of the clicked search result, e.g., cd=3 for the 3rd result) (Not confirmed) | |
cds = Unknown | |
cf = Unknown | |
cfsqs = Unknown | |
changed_loc = Unknown | |
channel = Channel/context identifier for the search (e.g., “fs” for Firefox search plugin channel) (Not confirmed) | |
chips = Unknown | |
chrq = Unknown | |
clie = Unknown | |
client = Client application identifier (indicates which app or browser made the search, e.g., “firefox” for Firefox’s search bar) (Not confirmed) | |
cmpsr_imgurl = Unknown | |
cmpsr_name = Unknown | |
coie = Unknown | |
complete = Unknown | |
convo_fpr_esc = Unknown | |
corpus = Unknown | |
cp = Unknown | |
cr = Country restrict (limits results to pages from specified country region(s), e.g., cr=countryUS) | |
cs = colour scheme (0 = light, 1 = dark) | |
csst = Unknown | |
csui = Unknown | |
csuio = Unknown | |
csuir = Unknown | |
ct = Click type or location (indicates where on the page the result was clicked) (Not confirmed) | |
ctb = Unknown | |
ctf = Unknown | |
ctsctx = Unknown | |
ctxs = Unknown | |
ctzn = Unknown | |
data_push_epoch = Unknown | |
dbl = Unknown | |
dcntid = Unknown | |
dcr = Unknown | |
ddl = Unknown | |
deb = SERP debug parameter for internal use. Enables various internal debug overlays. Different numeric/alpha variants switch on different debug channels # Pedro Dias | |
debtime = Unknown | |
depid = Unknown | |
devicelang = Unknown | |
devloc = Unknown | |
docid = Unknown | |
domains = Unknown | |
dpl = Unknown | |
dpr = Unknown | |
dq = Unknown | |
dr = Unknown | |
ds = Unknown | |
dthp = Unknown | |
duul = Unknown | |
e = Unknown | |
ech = Unknown | |
edbg = Unknown | |
editnurl = Unknown | |
editourl = Unknown | |
editq = Unknown | |
editrt = Unknown | |
eeui = Unknown | |
ei = Search query ID (an alphanumeric ID for the session/query, encodes a timestamp and other data for internal tracking) (Not confirmed) | |
elrc = Unknown | |
entrypoint = Unknown | |
eqld = Unknown | |
ertn = Unknown | |
espv = Unknown | |
esrch = Unknown | |
eval_id = Unknown | |
exam_sel = Unknown | |
exam_tab_sel = Unknown | |
exam_tier_id = Unknown | |
exam_vid_cat = Unknown | |
exp = Unknown | |
exp_uid = Unknown | |
expflags = Unknown | |
expid = Unknown | |
expid_c = Unknown | |
explain = Unknown | |
expnd = Unknown | |
exprollouts = Unknown | |
fakeads = Unknown | |
fbs = Unknown | |
fbx = Unknown | |
fbxst = Unknown | |
fc = Unknown | |
fcq = Unknown | |
fcv = Unknown | |
fesp = Unknown | |
fheit = Unknown | |
filter = Duplicate filter toggle (controls filtering of similar results; 0 = show duplicates, 1 = filter duplicates) | |
fir = Unknown | |
flav = Unknown | |
flbr = Unknown | |
fll = Unknown | |
fp = Unknown | |
frcnw = Unknown | |
frendfilter = Unknown | |
frozen_clock = Unknown | |
fshp = Unknown | |
fspn = Unknown | |
fsr = Unknown | |
fstat = Unknown | |
fz = Unknown | |
garc = Unknown | |
gbpv = Unknown | |
gbv = Google Basic Version flag (controls use of a basic HTML version with no JavaScript; e.g., gbv=1 for basic mode) (Not confirmed) | |
gc = Unknown | |
gcc = Unknown | |
gcs = Unknown | |
gib = Unknown | |
gko_vi = Unknown | |
gl = Geolocation country code (boosts results from a specified country, e.g., gl=US for United States) | |
gll = Unknown | |
glslf = Unknown | |
gm = Unknown | |
gpc = Unknown | |
gr = Unknown | |
gs_id = Unknown | |
gs_ivs = Unknown | |
gs_l = Unknown (likely indicates the search context or type, such as web, image, etc.) (Guess) | |
gs_lcp = Unknown | |
gs_lp = Unknown (contains combined info like the search query and client in a single parameter) (Not confirmed) | |
gs_mss = Unknown | |
gs_ri = Unknown | |
gs_rn = Unknown | |
gs_ssp = Unknown | |
gsas = Unknown | |
gsc = Unknown | |
gsessionid = Unknown | |
gstk = Unknown | |
hci = Unknown | |
hgi = Unknown | |
hl = Interface language (UI language of the search page, e.g., hl=en for English) | |
hlvts = Unknown | |
host = Unknown | |
hotel_dates = Unknown | |
hotel_ds = Unknown | |
hotel_lqi = Unknown | |
hotel_lqtkn = Unknown | |
hotel_occupancy = Unknown | |
hotswaps = Unknown | |
hpcs = Unknown | |
hq = Unknown | |
hs = Unknown | |
htf = Unknown | |
htin = Unknown | |
htpt = Unknown | |
hts = Unknown | |
htssns = Unknown | |
htst = Unknown | |
hw = Unknown | |
iar = Unknown | |
ibp = Alternative render mode (alters how certain content is displayed, used for special page layouts) (Not confirmed) | |
ictx = Unknown | |
ie = Input encoding (character encoding of the query, default UTF-8) | |
ig = Unknown | |
igu = Interface mode (Ignore Google User" basically ignoring cookies and user consent an be used to logout without really logging out) // Valentin Pletzer | |
imgcolor = Unknown | |
imgil = Unknown | |
imgrefurl = Unknown | |
imgsz = Unknown | |
imgtype = Unknown | |
imgurl = Unknown | |
imgwo = Unknown | |
inlang = Unknown | |
inm = Unknown | |
interests = Unknown | |
ion = Unknown | |
iosla = Unknown | |
ircip = Unknown | |
is_shopping_entity = Unknown | |
isc = Unknown | |
isn = Unknown | |
ix = Unknown | |
jbr = Unknown | |
jfr = Unknown | |
jlsg = Unknown | |
jrt = Unknown | |
jsmode = Unknown | |
jspept = Unknown | |
jspt = Unknown | |
jsti = Unknown | |
kapk = Unknown | |
kgmid = Knowledge Graph ID (specifies a Google Knowledge Graph entity to fetch results for, can override the query term) (Not confirmed) | |
kgs = Unknown | |
kptab = Unknown | |
last_qid = Unknown | |
lcif = Unknown | |
lei = Unknown | |
lep = Unknown | |
lfid = Unknown | |
lid = Unknown | |
lite = Unknown | |
llpbb = Unknown | |
llpgabe = Unknown | |
llploc = Unknown | |
lns_aid = Unknown | |
lns_iis = Unknown | |
lns_img = Unknown | |
lns_int = Unknown | |
lns_mode = Unknown | |
lns_surface = Unknown | |
lns_tqs = Unknown | |
lns_vfs = Unknown | |
lnsid = Unknown | |
lnu = Unknown | |
lpis = Unknown | |
lpsid = Unknown | |
lqi = Unknown | |
lr = Language restrict (limits results to pages in specified language(s), e.g., lr=lang_en) | |
lrad = Unknown | |
lrfsid = Unknown | |
lsa = Unknown | |
lsack = Unknown | |
lsessionid = Unknown | |
lsf = Unknown | |
lsft = Unknown | |
lsisr = Unknown | |
lsspp = Unknown | |
lsthwfi = Unknown | |
lstodlfi = Unknown | |
lsts2b = Unknown | |
lsts2c = Unknown | |
lstsd = Unknown | |
ltkn = Unknown | |
ltype = Unknown | |
luack = Unknown | |
ludocid = Unknown | |
luul = Unknown | |
lxcar = Unknown | |
mactx = Unknown | |
madse = Unknown | |
mapsl = Unknown | |
masfc = Unknown | |
mat = Unknown | |
mc_action = Unknown | |
mc_qid = Unknown | |
mci = Unknown | |
mco = Unknown | |
mcp = Unknown | |
mcq = Unknown | |
mcur = Unknown | |
mdc = Unknown | |
mergelabel = Unknown | |
meta = Unknown | |
mfx = Unknown | |
mgtyp = Unknown | |
mid = Unknown | |
mlp = Unknown | |
mlrid = Unknown | |
mlro = Unknown | |
mlros = Unknown | |
mmorq = Unknown | |
mmsc = Unknown | |
mmsm = Unknown | |
mmso = Unknown | |
mods = Unknown | |
mq = Unknown | |
mrc = Unknown | |
mrq = Unknown | |
mrqei = Unknown | |
mrr = Unknown | |
msig = Unknown | |
mstk = Unknown | |
muul = Unknown | |
mvs = Unknown | |
mxt = Unknown | |
ndsp = Unknown | |
near = Unknown | |
nef = Unknown | |
nem = Unknown | |
nep = Unknown | |
newwindow = Open results in new window setting (newwindow=1 if user prefers results to open in a new tab/window) (Not confirmed) | |
nfpr = No auto-correct (if set to 1, prevents Google from automatically correcting spelling or showing corrected results) (Not confirmed) | |
nhr = Unknown | |
nirf = Unknown | |
no_sw_cr = Unknown | |
noa = Unknown | |
norc = Unknown | |
nord = Unknown | |
nossl = Unknown | |
nps = Unknown | |
npsic = Unknown | |
ntyp = Unknown | |
num = Number of results to display (e.g., num=50 shows 50 results per page) | |
nuul = Unknown | |
oe = Output encoding (character encoding for the results, default UTF-8) | |
og = Unknown | |
ogdeb = Unknown | |
ohl = Unknown | |
oi = Unknown | |
oll = Unknown | |
opi = Unknown | |
optaqua = Unknown | |
optd = Unknown | |
opti = Unknown | |
optq = Unknown | |
opts = Unknown | |
optt = Option toggler that can selectively disable specific ranking / UI components. # Pedro Dias | |
oq = Original query (the query text typed into the search box before using suggestions) (Not confirmed) | |
orcl = Unknown | |
ormc = Unknown | |
ormq = Unknown | |
orp = Unknown | |
ors = Unknown | |
orsc = Unknown | |
osm = Unknown | |
ospn = Unknown | |
output = Unknown | |
oz = Unknown | |
padb = Unknown | |
padt = Unknown | |
pbx = Unknown | |
pcmp = Unknown | |
pcr = Unknown | |
pcs = Unknown | |
pdl = Unknown | |
pdo = Unknown | |
pdoi = Unknown | |
peek_pws = Unknown | |
pei = Unknown | |
pf = Unknown | |
pga = Unknown | |
phdesc = Unknown | |
phets = Unknown | |
piis = Unknown | |
pjf = Unknown | |
plf = Unknown | |
plugin = Unknown | |
pnp = Unknown | |
pps = Unknown | |
pq = Unknown | |
prdl = Unknown | |
prds = Unknown | |
prmd = Parameter for suggested verticals (controls which vertical search options are shown in the interface) (Not confirmed) | |
prmdo = Unknown | |
prog = Unknown | |
psb = Unknown | |
psgn = Unknown | |
psi = Unknown | |
psj = Unknown | |
psoc = Unknown | |
pstick = Unknown | |
purs = Unknown | |
pvf = Unknown | |
pvh = Unknown | |
pvq = Unknown | |
pws = Personalization setting (controls personalized results; pws=0 disables personalized search results) (Not confirmed) | |
pwst = Unknown | |
q = Search query (the keywords or terms entered by the user) | |
qf = Unknown | |
qid = Unknown | |
qpaddr = Unknown | |
qr = Unknown | |
qsd = Unknown | |
qsubts = Unknown | |
quantum = Unknown | |
query = Unknown | |
ram_mb = Unknown | |
rapt = Unknown | |
rcid = Unknown | |
rciv = Unknown | |
rct = Unknown (possibly related to Google Ads click tracking) (Guess) | |
reamenities = Unknown | |
redays = Unknown | |
redir = Unknown | |
redir_esc = Unknown | |
ref = Unknown | |
reft_t = Unknown | |
remaxbath = Unknown | |
remaxbed = Unknown | |
remaxprice = Unknown | |
remid = Unknown | |
remids = Unknown | |
reminbath = Unknown | |
reminbed = Unknown | |
reminprice = Unknown | |
rendr = Unknown | |
reqflt = Unknown | |
rerect = Unknown | |
reresidence = Unknown | |
resnum = Unknown | |
restrict = Unknown | |
revid = Unknown | |
review = Unknown | |
rf = Unknown | |
rflfq = Unknown | |
rlakp = Unknown | |
rldimm = Unknown | |
rlha = Unknown | |
rlhac = Unknown | |
rlhsc = Unknown | |
rlla = Unknown | |
rllag = Unknown | |
rllas = Unknown | |
rlms = Unknown | |
rls = Client release/locale string (provides client and localization info, e.g., browser build and language) (Not confirmed) | |
rlst = Unknown | |
rlz = RLZ tracking code (used by Google to track Chrome/Toolbar distribution and marketing info) (Not confirmed) | |
rot = Unknown | |
sa = Search action indicator (represents user search behavior or action taken, exact purpose not officially documented) (Not confirmed) | |
sab = Unknown | |
sabf = Unknown | |
sabgci = Unknown | |
sabpf = Unknown | |
sabpi = Unknown | |
sabplaceid = Unknown | |
sabpnf = Unknown | |
sabvi = Unknown | |
sadv = Unknown | |
safe = SafeSearch setting (controls adult content filtering; “active” to enable filtering, “off” to disable) | |
safeui = Unknown | |
san_opt_out_data = Unknown | |
san_opt_out_request_mode = Unknown | |
san_opt_out_site = Unknown | |
sarq = Unknown | |
sbid = Unknown | |
sca_esv = Unknown | |
schips = Unknown | |
scis = Unknown | |
sclient = Search client (identifies the interface client, e.g., “gws-wiz” for Google Web Search wizard) (Not confirmed) | |
scoring = Unknown | |
scsr = Unknown | |
search = Unknown | |
sei = Unknown | |
sel_tier_id = Unknown | |
serdesk = Unknown | |
sert = Unknown | |
sesinv = Unknown | |
sessionid = Unknown | |
sfm = Unknown | |
shbud = Unknown | |
shdeb = Unknown | |
shem = Unknown | |
shmd = Unknown | |
shmds = Unknown | |
shndl = Unknown | |
shopbg = Unknown | |
shopmd = Unknown | |
shoprs = Shopping Graph base64 encoded data | |
shopst = Unknown | |
shortlistmids = Unknown | |
si = Knowledge Graph section indicator (used to load a specific Knowledge Graph tab or section in results) (Not confirmed) | |
sideb = Unknown | |
sidesearch = Unknown | |
siex_p = Unknown | |
sigct = Unknown | |
signc = Unknown | |
signedin = Unknown | |
sigpc = Unknown | |
site = Unknown | |
site_flavored = Unknown | |
sitesearch = Unknown | |
sjc = Unknown | |
sjcp = Unknown | |
skew_host = Unknown | |
skew_hotswaps = Unknown | |
skip = Unknown | |
sla = Unknown | |
sll = Unknown | |
smstk = Unknown | |
snopt = Unknown | |
sns = Unknown | |
sorc = Unknown | |
source = Source of the search (e.g., “hp” for homepage, indicates where the search originated) (Not confirmed) | |
source_ip = Unknown | |
sourceid = Source identifier (type of source or client that initiated the search, e.g., browser or toolbar) (Not confirmed) | |
sp = Unknown | |
sp_ae = Unknown | |
sp_aimrs = Unknown | |
sp_hpep = Unknown | |
sp_hpte = Unknown | |
sp_imghp = Unknown | |
spell = Unknown | |
spknlang = Unknown | |
spvr = Unknown | |
sqi = Unknown | |
src_amt = Unknown | |
src_curr = Unknown | |
srds = Unknown | |
srpd = Unknown | |
ssb = Unknown | |
ssi = Unknown | |
ssl_dbg = Unknown | |
sspn = Unknown | |
ssrs = Unknown | |
sssc = Unknown | |
sstk = Unknown | |
st = Unknown | |
start = Starting index of results (0-indexed offset for results, e.g., start=10 to begin from the 11th result) | |
std = Unknown | |
stefc = Unknown | |
stegc = Unknown | |
stegt = Unknown | |
stensi = Unknown | |
stent = Unknown | |
stept = Unknown | |
stick = Unknown | |
str = Unknown | |
strmmid = Unknown | |
sts = Unknown | |
sub_sel = Unknown | |
subcat = Unknown | |
subject_id = Unknown | |
sugexp = Unknown | |
suggest = Unknown | |
sugvcr = Unknown | |
superroot = Unknown | |
surl = Unknown | |
sxsrf = Security token (contains an encoded token and timestamp, likely for anti-CSRF or internal security) (Guess) | |
sz = Unknown | |
szl = Unknown | |
tab = Unknown | |
tacc = Unknown | |
tbas = Unknown | |
tbcp = Unknown | |
tbm = Search type (vertical search mode, e.g., tbm=isch for images, tbm=nws for news) | |
tbnid = Unknown | |
tbo = Toggles search tools visibility (e.g., tbo=1 to always show the search tools panel) (Not confirmed) | |
tbs = Search tools/filters parameter (used to apply filters like time ranges, e.g., tbs=qdr:w for past week) (Not confirmed) | |
tcfs = Unknown | |
tch = Unknown | |
tci = Unknown | |
tel = Unknown | |
tfs = Unknown | |
tok = Unknown | |
tr_d = Unknown | |
tr_dest = Unknown | |
tr_dest_latlng = Unknown | |
tr_dest_q = Unknown | |
tr_dest_st = Unknown | |
tr_or = Unknown | |
tr_or_latlng = Unknown | |
tr_or_q = Unknown | |
tr_or_st = Unknown | |
tr_t = Unknown | |
trnd = Unknown | |
tsdo = Unknown | |
tsq = Unknown | |
tt_class = Unknown | |
tt_date = Unknown | |
tt_destination = Unknown | |
tt_lcid = Unknown | |
tt_lfid = Unknown | |
tt_origin = Unknown | |
tt_pnr = Unknown | |
tt_pnr_src = Unknown | |
tt_pnr_src_id = Unknown | |
tt_quota = Unknown | |
tt_tn = Unknown | |
tt_trainnumber = Unknown | |
ttdexpref = Unknown | |
ttdif = Unknown | |
ttdrfmt = Unknown | |
ttsm = Unknown | |
ttsp = Unknown | |
twd_surface = Unknown | |
twd_tok = Unknown | |
twd_type = Unknown | |
uact = User action code (identifies the type of user action that triggered the search, value is numeric) (Guess) | |
ucbcb = Unknown | |
uclite = Unknown | |
udf = Unknown | |
udm = Universal Display Mode parameter for controlling the type of Google Search results shown (e.g., web, images, news, AI Overviews, etc.) // Ömer Evre | |
// udm info from https://bsky.app/profile/hhackenbecker.bsky.social/post/3lrwcsksh7227 | |
udm=2: images | |
udm=6: learn | |
udm=7: videos | |
udm=12: news | |
udm=14: web | |
udm=15: things to do | |
udm=18: forum | |
udm=28: shopping | |
udm=36: books | |
udm=37: products | |
udm=38: videos (exact?) | |
udm=39: short videos | |
udm=44: visual matches (images?) | |
udm=48: exact matches | |
udm=50: ai mode | |
udm=51: homework | |
udm=56: cleaner results without extra flair | |
uds = Unknown | |
uid = Unknown | |
uideb = Unknown | |
ulrc = Unknown | |
ulv = Unknown | |
um = Unknown | |
upa = Unknown | |
useragent = Unknown | |
userid = Unknown | |
usg = Unknown (possibly an encrypted signature or token for the URL) (Guess) | |
utm_campaign = Urchin Tag Manager campaign tag for analytics | |
utm_content = Urchin Tag Manager content tag for analytics | |
utm_medium = Urchin Tag Manager medium tag for analytics | |
utm_source = Urchin Tag Manager source tag for analytics | |
utm_term = Urchin Tag Manager term tag for analytics | |
uuld = Unknown | |
uule = Encoded location parameter (encodes a specific location or latitude/longitude to localize search results) (Not confirmed) | |
v = Unknown | |
vacasync = Unknown | |
vaccardtype = Unknown | |
vacdatatype = Unknown | |
vachier = Unknown | |
vaclocmid = Unknown | |
vacper = Unknown | |
vactab = Unknown | |
ved = Encoded tracking info for clicked element (carries data about the result link or element that was clicked) (Not confirmed) | |
vgi = Unknown | |
vidcip = Unknown | |
vis = Unknown | |
vit = Unknown | |
vsdim = Unknown | |
vsint = Unknown | |
vsrid = Unknown | |
vuid = Unknown | |
wbsk = Unknown | |
wf = Unknown | |
wphc-agsa = Unknown | |
wrapid = Unknown | |
xhr = Unknown | |
zx = Cache-busting random number appended to requests (Guess) |
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Hi Mark,
Incredible work on compiling this list! It's an amazing resource for the SEO and tech community.
I've been conducting my own analysis of SERP interaction signals, especially concerning recent features like AI Overviews and client-side instrumentation (CSI). I've identified several parameters that seem to be missing from your Gist. They provide deeper insights into how Google tracks user behavior, accessibility, and engagement.
I thought they would be a great addition to your collection. Here is the list with my descriptions:
atyp
(action type) - indicates a specific type of user action, e.g., a click=
csi
- stands for "Client Side Instrumentation," a technique for collecting data on the client's side=
i
(interaction) - "interaction"atni
(active tab navigation index) - a parameter used in the context of keyboard navigation, indicating the currently active element after the tab key has been used. Its changing value reflects which interactive elements the user navigates through using the tab key before making a selection (e.g., pressing Enter). It most likely monitors mouse-less accessibilityaqid
(active query ID) - an identifier associated with a search query or sessionbb
(build / beta version) - May indicate a test variant of a feature or a specific software build. This allows Google to attribute data to a specific version of code or an experimentbl
(build label) - Likely refers to an internal build label or version of the Google software module from which the ping originates. It's another parameter used for debugging and performance analysis by Google engineerset
(event type) - signifies the registration of an event, in this case, clicking an addressct
(click type) - provides context about the nature of the event=
slh
(search link hit) - a click on a search link=
backbutton
- appeared after clicking the browser's "Back" button. This is a very important negative signal for Google. It indicates that the user left the destination page and returned to the SERP, which is significant for measuring pogo-sticking and evaluating satisfaction with the previously clicked resultv
(version) - the version number of the telemetry data formatim
(interaction mode) - shows how the user is interacting=
M
- mouse interactionpv
(Page View) - refers to a value related to the visibility of an element on the search page, measuring, for example, the percentage of visibility. In the CAS (Clicks, Attention, Satisfaction) model, "attention" measurement is describedtni
(tab navigation index) - a parameter used in the context of navigation with the Tab key on the client side (CSI / Client Side Instrumentation). It probably tracks the number of tab presses within a given session or page aream
(mode) - an alternative to theim
parameter=
M
- mouse interaction=
V
- keyboard interaction (virtual)=
G
- gesture interactionme
(Metrics/Events or Measurement Event) - this is one of the key parameters that contains highly detailed data in a structured string format. It consists of segments such as an event code, timestamp, data type, metrics, and flags. This parameter transmits a set of information regarding performance, response times, and user interactions. It is the most extensive and information-rich parameter, containing encoded data about interactions measured in microseconds, dimensions and positions of elements on the page, time spent viewing them (so-called "attention"), and many other details. It is the core of detailed user behavior tracking=
G
- for the mobile version (gesture)=
74
- for the mobile version, the event code for a "tap"opi
(Operation ID) - an identifier associated with a specific operation, session, or page with which the user initiated a given interaction. If true, this is how Google measures pogo-stickingved
(visual element data) - its main purpose is to provide Google with detailed information about the link the user clicked, its visual context, and its position in the SERPvet
- similar to the above, this parameter appeared only with AIO, KE, and PAA. Likeved
, it is a complex parameter providing extended visual and contextual data about the clicked element. It may contain more detailed information about the element's state, its content, or the data that led to its display. Together withved
, it forms a powerful tool for analyzing visual interactionsfid
(feature ID) - This is a unique identifier for a specific Google feature or interface element. In our case, the value 18 is a very likely internal identifier for AI Overviews or their specific interactions. It helps Google track the adoption and usage of individual SERP featuresst
(session time) - represents the time spent (in milliseconds) on a given element or page before the ping was sent. Another idea is the overall session time. It is definitely an engagement metrict
- Indicates a specific type of trigger or interaction=
fi
- probably "first interaction" or "feature interaction"nt
(navigation type?) - This parameter appeared only when expanding AI Overviews. It might signify the type of navigation event as "expand"=
reload
- indicates that the page or a specific component on the page (in this case, AI Overviews) was reloaded or re-rendered. In the context of AIO, this could mean that the section was dynamically loaded upon user interaction (in this specific case, expanding the summary). This is undeniable proof that Google monitors not only clicks on links but also dynamic changes within the SERPfmt
(format) - the format in which the data is sent=
jsbp
- it seems to be JavaScript Protocol Buffers (aka protobuf, which is found in the Content Warehouse API). A method for serializing structured data created by Google. It takes up less space than JSON / XMLmsc
(module service context) - a module responsible for capturing the service context (?)=
gwsrpc
- very likely means Google Web Search RPC, i.e., communication between different components within the search engineI've written a comprehensive article that delves into the methodology behind tracking these parameters and discusses their multidimensional role in Google's evaluation and ranking systems. It explores concepts like pogo-sticking (via
opi
andct=backbutton
) and attention tracking in greater detailYou can find the full analysis here (the article is in Polish): https://seekio.pl/wielowymiarowa-rola-klikniec-w-ocenie-i-rankingu/
Hope this is a valuable contribution. Keep up the fantastic work!
Best regards
Przemek