Getting double the ammount I should on value $v

mysql.php

$new_array = array();

$ret_html = "<table><tr><th>DMA</th><th>Leads</th></tr>";

while ($row = mysql_fetch_array($result))
    foreach ($row as $key => $value) {
        if (isset($new_array["$value"]))
            $new_array["$value"]++;
        else
            $new_array["$value"]++;
        #= 1;
    }
foreach ($new_array as $k => $v) {
    $ret_html .= "<tr><td>$k</td><td>$v</td></tr>";
}

return $ret_html;