tidalgo22 · September 21, 2017 05:51
diff --git a/HTML SEO Standards b/HTML SEO Standards
 HTML SEO Standards 
 Search engines can pick up ranking signals from specific HTML elements.  (Here are the most important HTML elements)

 	Title tag :
 Imagine that you wrote 100 different books but gave them all the same exact title. How would anyone understand that they are all about different topics?
 Imagine that you wrote 100 different books, and while they did have different titles, the titles weren’t very descriptive — maybe just a single word or two. Again, how would anyone know, at a glance, what the books were about?
 HTML titles have always been and remain the most important HTML signal that search engines use to understand what a page is about. 
 According to Matt Cutts a former head of web spam team in google. Bad page title will be ignored, and Google will writes its own title from content and links of the page.

 	Meta Description:
 Some SEO Specialist will argue that the meta description tag isn’t a “ranking factor” and that it doesn’t actually help your pages rank higher. Rather, it’s a “display factor,” something that helps how you look if you appear in the top results due to other factors.
 Technically, that’s correct. And it’s one of the reasons we decided to call these “success” factors instead of ranking factors.
 A meta description that contains the keywords searched for may catch the user’s eye. 
 	Heading tags:
 Heading tags are a formal way to identify key sections of a web page. If the words you want to be found for are in header tags, you have a slightly increased chance of appearing in searches for those words.
 If you have a main headline, use an H1 tag. Relevant subheads should use an H2 tag.
 	Example:

 	h1: Web Development best practices.
 	h2: Folder & File Organizing.	

 		
 	Internal Links and Anchor Text: 
 Code:
 <a href=”http://example.com” ></a>
 The words in the anchor text are very important thing that search engines pay attention to. It helps them figure out what that page is going to be about and they use it in their algorithm to understand what your entire site is about.
 	Image Alt Tags: 
 What this does is that it tells a search engine what an image is about.


 	Meta Keywords : 
 Code:
 <meta name="keywords" content="seo, search engine optimisation, search engine optimization, 
 search engine ranking">

 The keywords you put into this element’s content attribute would then be used as a ranking factor by the search engines.
 People started spamming this keywords element and search engines began ignoring it.
 Already in September 2009, Google announced officially what was true for years back then: “Google does not use the keywords meta tag in web ranking”. Matt Cutts
 https://support.google.com/webmasters/answer/79812
	HTML SEO Standards
	Search engines can pick up ranking signals from specific HTML elements. (Here are the most important HTML elements)

	 Title tag :
	Imagine that you wrote 100 different books but gave them all the same exact title. How would anyone understand that they are all about different topics?
	Imagine that you wrote 100 different books, and while they did have different titles, the titles weren’t very descriptive — maybe just a single word or two. Again, how would anyone know, at a glance, what the books were about?
	HTML titles have always been and remain the most important HTML signal that search engines use to understand what a page is about.
	According to Matt Cutts a former head of web spam team in google. Bad page title will be ignored, and Google will writes its own title from content and links of the page.

	 Meta Description:
	Some SEO Specialist will argue that the meta description tag isn’t a “ranking factor” and that it doesn’t actually help your pages rank higher. Rather, it’s a “display factor,” something that helps how you look if you appear in the top results due to other factors.
	Technically, that’s correct. And it’s one of the reasons we decided to call these “success” factors instead of ranking factors.
	A meta description that contains the keywords searched for may catch the user’s eye.
	 Heading tags:
	Heading tags are a formal way to identify key sections of a web page. If the words you want to be found for are in header tags, you have a slightly increased chance of appearing in searches for those words.
	If you have a main headline, use an H1 tag. Relevant subheads should use an H2 tag.
	Example:

	h1: Web Development best practices.
	h2: Folder & File Organizing.


	 Internal Links and Anchor Text:
	Code:
	<a href=”http://example.com” ></a>
	The words in the anchor text are very important thing that search engines pay attention to. It helps them figure out what that page is going to be about and they use it in their algorithm to understand what your entire site is about.
	 Image Alt Tags:
	What this does is that it tells a search engine what an image is about.


	 Meta Keywords :
	Code:
	<meta name="keywords" content="seo, search engine optimisation, search engine optimization,
	search engine ranking">

	The keywords you put into this element’s content attribute would then be used as a ranking factor by the search engines.
	People started spamming this keywords element and search engines began ignoring it.
	Already in September 2009, Google announced officially what was true for years back then: “Google does not use the keywords meta tag in web ranking”. Matt Cutts
	https://support.google.com/webmasters/answer/79812