blog/pip-installable-django-project

setup.py

[...]
    entry_points={
        'console_scripts': [
            'my-awesome-project = my_awesome_project.runner:main']
    },
    extras_require={
        'dev': [
            'bumpversion==0.5.3',
            'docker-compose==1.9.0'
        ],
        'tests': [
            'pytest==3.0.5',
            'flake8==3.2.1',
            'libfaketime==0.4.2',
            'factory-boy==2.7.0',
            'fake-factory==0.7.2'
        ],
    },
[...]