Batch file for Pelican since make doesn't work on Windows

devserver.cmd

@echo off
SETLOCAL EnableDelayedExpansion

set _PELICAN=$pelican
set _PELICANOPTS=$pelicanopts

set _BASEDIR=%cd%
set _INPUTDIR=%_BASEDIR%/content
set _OUTPUTDIR=%_BASEDIR%/output
set _CONFFILE=%_BASEDIR%/pelicanconf.py

set _cmmd=tasklist /FI "IMAGENAME eq python.exe" /FO CSV /NH

IF EXIST %_BASEDIR%\devserver.pid (
  echo DevServer already running...killing...
  GOTO :killpydevserver
)

call :startpydevserver
GOTO:EOF

:startpelican
cd %_BASEDIR%
start %_PELICAN% --debug --autoreload -r %_INPUTDIR% -o %_OUTPUTDIR% -s %_CONFFILE% %_PELICANOPTS%
GOTO:EOF

:killpelican
taskkill /F /T /IM pelican.exe
GOTO:EOF

:startpydevserver
cd %_OUTPUTDIR%
start python -m SimpleHTTPServer
set o=
FOR /F "tokens=2* delims=," %%G IN ('%_cmmd%') DO (
  set /a o+=1
  set _srvpid=%%G
)
echo %_srvpid:~1,-1% > %_BASEDIR%\devserver.pid
call :startpelican
GOTO:EOF

:killpydevserver
FOR /F %%a in ('type "%_BASEDIR%\devserver.pid"') DO (
  echo Killing DevServer running at PID = %%a
  taskkill /PID %%a
)
del %_BASEDIR%\devserver.pid
call :killpelican
GOTO:EOF

ENDLOCAL

pmake.cmd

@echo off
SETLOCAL

set _PELICAN=$pelican
set _PELICANOPTS=$pelicanopts

set _BASEDIR=%cd%
set _INPUTDIR=%_BASEDIR%\content
set _OUTPUTDIR=%_BASEDIR%\output
set _CONFFILE=%_BASEDIR%\pelicanconf.py
set _PUBLISHCONF=%_BASEDIR%\publishconf.py

set _FTP_HOST=$ftp_host
set _FTP_USER=$ftp_user
set _FTP_TARGET_DIR=$ftp_target_dir

set _SSH_HOST=$ssh_host
set _SSH_PORT=$ssh_port
set _SSH_USER=$ssh_user
set _SSH_TARGET_DIR=$ssh_target_dir

set _DROPBOX_DIR=$dropbox_dir

set _DEF=%1
set _UPLOAD=%2

IF "%_DEF%"=="html" (
  GOTO :html
)
IF "%_DEF%"=="clean" (
  GOTO :clean
)
IF "%_DEF%"=="regenerate" (
  GOTO :regenerate
)
IF "%_DEF%"=="publish" (
  GOTO :publish
)
IF "%_DEF%"=="serve" (
  GOTO :serve
)
IF "%_DEF%"=="devserver" (
  GOTO :devserver
)
IF "%_DEF%"=="upload" (
  GOTO :upload
)
IF "%_DEF%"=="help" (
  GOTO :help
)

echo No or incorrect argument given, please review your input or type
echo 'pmake help' for help.
GOTO :end

:help
echo Batch file for a pelican Web site
echo.
echo Usage:
echo pmake COMMAND(S)
echo.
echo Commands:
echo    html                        (re)generate the web site
echo    clean                       remove the generated files
echo    regenerate                  regenerate files upon modification
echo    publish                     generate using production settings
echo    serve                       serve site at http://localhost:8000
echo    devserver                   start/restart develop_server.sh
echo    upload ssh                  upload the web site via SSH
echo    upload rsync                upload the web site via rsync+ssh
echo    upload dropbox              upload the web site via Dropbox
echo    upload ftp                  upload the web site via FTP
echo    upload github               upload the web site via gh-pages
echo.
GOTO :end

:html
echo Running Pelican to generate HTML output
%_PELICAN% %_INPUTDIR% -o %_OUTPUTDIR% -s %_CONFFILE% %_PELICANOPTS%
echo Done
GOTO :end

:clean
echo Cleaning Output directory (deleting everything)
rmdir /S %_OUTPUTDIR%
mkdir %_OUTPUTDIR%
GOTO :end

:regenerate
echo Running Pelican and regenerating upon file changes
echo Press Ctrl-C to end, Y or N on batch job, either will work.
%_PELICAN% -r %_INPUTDIR% -o %_OUTPUTDIR% -s %_CONFFILE% %_PELICANOPTS%
GOTO :end

:serve
echo Press Ctrl-C to end the server.
echo Then Y or N to end the batch job. Both will end it.
cd %_OUTPUTDIR% && python -m SimpleHTTPServer
GOTO :end

:devserver
call %_BASEDIR%/devserver.cmd
GOTO :end

:publish
echo Generating production ready HTML
%_PELICAN% %_INPUTDIR% -o %_OUTPUTDIR% -s %_PUBLISHCONF% %_PELICANOPTS%
GOTO:EOF

:upload
IF "%_UPLOAD%"=="ssh" (
  GOTO :ssh
)
IF "%_UPLOAD%"=="rsync" (
  GOTO :rsync
)
IF "%_UPLOAD%"=="dropbox" (
  GOTO :dropbox
)
IF "%_UPLOAD%"=="ftp" (
  GOTO :ftp
)
IF "%_UPLOAD%"=="github" (
  GOTO :github
)

echo No upload location given. Please provide a destination/protocol.
echo You can use 'pmake help' to see the available options.
GOTO :end

:ssh
echo Running Pelican and publishing output through SSH
call :publish
echo You must have WinSCP in your PATH variable.
winscp.com /console /command "open scp://%_SSH_USER%@%_SSH_HOST%:%_SSH_PORT%" "option batch on" "option confirm off" "cd %_SSH_TARGET_DIR%" "put %_OUTPUTDIR%\*" "exit"
GOTO :end

:rsync
echo Running Pelican and publishing output through Rsync
call :publish
echo You must have Rsync in your PATH variable.
echo Current best Windows Rsync version located at:
echo http://sourceforge.net/projects/sereds/files/cwRsync/4.0.5/
set _RSYNC_OUTPUT=%_OUTPUTDIR:\=/%
rsync.exe -e "ssh -p %_SSH_PORT%" -P -rvz --delete "/cygdrive/c%_RSYNC_OUTPUT:~2%/*" %_SSH_USER%@%_SSH_HOST%:%_SSH_TARGET_DIR%
GOTO :end

:dropbox
echo Running Pelican and publishing output to Dropbox
%_PELICAN% %_INPUTDIR% -o %_DROPBOX_DIR% -s %_PUBLISHCONF% %_PELICANOPTS%
GOTO :end

:ftp
echo Running Pelican and publishing output through FTP
call :publish
echo You must have WinSCP in your PATH variable.
winscp.com /console /command "open ftp://%_FTP_USER%@%_FTP_HOST%" "option batch on" "option confirm off" "cd %_FTP_TARGET_DIR%" "put %_OUTPUTDIR\*" "exit"
GOTO :end

:github
echo Running Pelican and publishing output to Github
call :publish
ghp-import %_OUTPUTDIR%
git push origin gh-pages

:end
ENDLOCAL

Ok, this old, but still in use.
You should (for the FTP command), replace "put %_OUTPUTDIR\*" by "put %_OUTPUTDIR%\*"