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Paul Rand

• Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

• Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

• Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Shigeo Fukuda

• I believe that in design, 30% dignity, 20% beauty and 50% absurdity are necessary. Rather than catering to the design sensitivity of the general public, there is advancement in design if people are left to feel satisfied with their own superiority, by entrapping them with visual illusion.

• I’m always thinking of how I can solve the client’s problem, while remaining true to myself.

Carin Goldberg

• Never work alone. It's essential to be in some of collaboration or partnership with someone. Cultivating a creative environment is essential.

• Become facile with technology and don't make that a secondary thing. When you're young and you're a student you can learn fast, so get as much under your belt as possible.

• Be honest, generous, loyal, curious, organized, inclusive, accessible, confident, humble, delicated, brave, well informed and nice.

Tibor Kalman

• There’s tons of room left to experiment with traditional media…I want to know if it’s possible to make a movie that’s just words, or if it’s possible to make a movie on paper. And why can’t television be 100 times faster? Or slower? And why are 90 percent of magazines structured the same way? And why do they all stop at borders?

• We live in a society and a culture and an economic model that tries to make everything look right…But by definition, when you make something no one hates, no one loves it. So I am interested in imperfections, quirkiness, insanity, unpredictability. That’s what we really pay attention to anyway. We don’t talk about planes flying; we talk about them crashing.

Paula Scher

• It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.

• You never can do what the kids do. What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can’t be a designer and say, “Oh, this is timeless.” Nothing is timeless!

• “Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.”

Stefan Sagmeister

• I’m sure there are fine artists out there who keep the audience in mind when they work. But it’s not the accepted trajectory of the profession. Conversely, it’s very clear in design that what we do needs to be seen an understood by an audience.

• You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design

James Victore

• It’s about whittling. It’s about taking something and whittling and whittling and getting it sharp and perfect. Then you’ve got something.

• Inspiration is hogwash. My work comes directly out of my loves and hates. Muses don’t whisper in my ear, and ideas don’t flow over my body like a cool rain.