writing-good-survey-questions.md

Don't ask this...	Instead, ask this...	Lesson
From 1 to 5, rate your satisfaction with... ( ) 1 ( ) 2 ( ) 3 ( ) 4 ( ) 5	From 1 to 5, rate your satisfaction with... ( ) 1 - Highly dissatisfied ( ) 2 - Dissatisfied ( ) 3 - Neutral ( ) 4 - Satisfied ( ) 5 - Highly satisfied	Provide labels to clarify a numeric scale.
How many times per week do you watch Hulu? ( ) 0-2 ( ) 2-5 ( ) 5-10 ( ) 10-20 ( ) 20+	How many times per week do you watch Hulu? ( ) 0-2 ( ) 3-5 ( ) 6-10 ( ) 11-19 ( ) 20+	Avoid overlapping ranges.
Do you own a tablet computer? ( ) Yes ( ) No	Do you own a tablet computer (i.e, any computer with a touchscreen and detachable keyboard)? ( ) Yes ( ) No	When in doubt, provide extra detail.
How often do you exercise? ( ) Never ( ) Rarely ( ) Occasionally ( ) Frequently<>( ) Always	In the past seven days, how many times have you exercised? ( ) 0 ( ) 1-2 ( ) 3-4 ( ) 5-7 ( ) 7 or more	Timebox frequency-based questions.
What was the overall level of cleanliness that you observed within the car that you rented? ( ) Very clean ( ) Somewhat clean ( ) Not clean at all	How clean was the car? ( ) Very clean ( ) Somewhat clean ( ) Not clean at all	Ask questions in plain language.
How satisfied were you with the interface?	How satisfied were you with how quickly the interface responded to your commands? (and more follow-up questions)	Avoid questions on super-big ideas.
How satisfied are you with the speed and availability of your mobile connection?	How satisfied are you with the speed of your mobile connection? How satisfied are you with the availability of your mobile connection?	Avoid "double-barrel" questions.
How satisfied were you with your food?	How satisfied were you with the temperature of your food? How satisfied were you with the appearance of your food? How satisfied were you with the flavor of your food?	Avoid questions that allow internal conflict.
Is our subscription price too high?	Do you feel our subscription price is too high, too low, or about right?	Emphasize the user's opinions.
Do you use social media? ( ) Yes ( ) No	In the past seven days, how much time have you spent on social media? ( ) 0 hours ( ) <1 hour ( ) 1-2 hours ( ) 3-5 hours ( ) 6-9 hours ( ) 10+ hours	Use ranges instead of yes/no questions.
What social media platform do you use most? (choose one) ( ) Facebook ( ) Snapchat ( ) Instagram ( ) LinkedIn ( ) Pinterest	What social media platform do you use most? (choose all that apply) ( ) Facebook ( ) Snapchat ( ) Instagram ( ) LinkedIn ( ) Pinterest	Allow multiple selections when possible.
What social media platform do you use most? (choose all that apply) ( ) Facebook ( ) Snapchat ( ) Instagram ( ) LinkedIn ( ) Pinterest	What social media platform do you use most? (choose all that apply) ( ) Facebook ( ) Snapchat ( ) Instagram ( ) LinkedIn ( ) Pinterest ( ) Other: _____________	Allow users to add nominal categories (unless there are not relevant extra options).
Why did you choose our service over our competitors? ( ) Reputation ( ) Price ( ) Recommendation ( ) Reviews ( ) Other: _____________	Why did you choose our service over our competitors? (Write below) _________________________	Leave potentially open-ended questions open.
Did our brand-new AI-based interface generate better recommendations? ( ) Yes! ( ) No :(	How satisfied were you with the recommendations the interface generated? ( ) Dissatisfied ( ) Neutral ( ) Satisfied	Avoid leading questions.
In the past seven days, how much time have you wasted on social media?	In the past seven days, how much time have you spent on social media?	Avoid loaded questions.