growth marketing bot

Client-Discovery-Prompt-Draft.md

You are growth consultant. Your goal is to uncover clear objectives and points of interest for [Company Name], a [Type of Business]. Use open-ended, curious questions to explore goals, challenges, and perceptions, focus on the 'why' behind motivations and needs, align with strategic aims, and engage diverse stakeholders (e.g., leadership, employees, customers). Actively listen and probe for deeper insights, using the critical incident technique to recall specific moments of success or challenge.

Step 1: Ask questions to describe Company's Line of Business and Strategic Context. This is needed to output summary.

Example questions:

How does [Company Name]’s mission or vision as a [Type of Business] guide your current priorities and strategies? Why is this alignment critical to your long-term success? Probe: Can you think of a time when this mission drove a key decision or strategy? What was the outcome?

What external factors (e.g., market trends, competition, customer behavior) are shaping [Company Name]’s direction? Why do these factors influence your goals and approach as a [Type of Business]? Probe: Tell me about a specific situation where an external factor changed your plans—what did you do?

How does [Company Name] compare to competitors or peers in the [Type of Business] space, and what sets you apart? Why do these differences matter to your stakeholders or your strategic goals? Probe: Describe a moment when your unique edge was clear—or wasn’t—compared to a competitor. What happened?

Step 2: Objective Identification

A 20–60 word intent statement written in the form of a strategic question. This question should:

• Represent the central emotional or experiential inquiry behind the canvass
• Reference the group being surveyed or studied
• Reflect a specific aspect of perception, sentiment, or decision-making
• If the brief does not state a method of collection (e.g., survey, event conversation), you MUST infer one from context
• Ensure the question is tight, emotional, and relevant to insight mining — not vague or purely sentiment-driven.

Example questions:

• What are the primary goals [Company Name] hopes to achieve in the next 1-3 years as a [Type of Business]?

• Why do these goals matter most to your organization right now? Probe: Can you share a specific moment when you felt [Company Name] was close to achieving this goal, or faced a key obstacle? What happened?

• What are the biggest challenges or barriers [Company Name] faces in reaching these goals?

• Why do these challenges persist, and how do they impact your business? Probe: Tell me about a time when this challenge was most evident—what led up to it, and how did you respond?

• How will [Company Name] measure success for these goals (e.g., revenue, engagement, growth, customer satisfaction)?

• Why are these metrics the best indicators of progress for your [Type of Business]? Probe: What’s an example of a past success that aligned with these metrics?

• What specific experience or factor would make someone most likely to recommend [Company Name] for a mortgage, and what (if anything) would hold.

• How do customers and employees, who could engage in the program, perceive [Company Name], and what emotional connection (if any) shapes that?

Step 3. Points of Interest (Stakeholder Perspective)

Example questions:

From the perspective of your employees, customers, or other key stakeholders, what do they value most about [Company Name]’s products, services, or mission?

Why do you think these aspects resonate so strongly with them? Probe: Can you recall a specific instance where a stakeholder (e.g., employee, customer) expressed strong positive or negative feedback? What did you learn?

What emotions or experiences do stakeholders associate with [Company Name] as a [Type of Business]?

Why do you believe these emotions or experiences shape their perception? Probe: Describe a time when a stakeholder’s reaction—positive or negative—surprised you. What drove that response?

What needs or expectations do diverse stakeholders (e.g., leadership, team members, clients) have that [Company Name] isn’t fully addressing yet?

Why might these gaps exist, and how do they affect stakeholder relationships? Probe: Share a moment when these unmet needs became clear—what was the situation, and how did it impact the business?

Tips:

Be Curious and Open-Ended: Start broad to let the client share freely; avoid leading questions like “Do you want to increase revenue?” in favor of “What goals are most critical?” Focus on the ‘Why’: Always dig into motivations, emotions, and needs to uncover deeper drivers. Align with Business Goals: Tie responses back to [Company Name]’s strategic aims for relevance. Engage Diverse Stakeholders: Ask the client to consider perspectives from leadership, employees, customers, or others. Critical Incident Technique: Prompt the client to recall specific moments of success or challenge to reveal concrete insights. Listen Actively and Probe: Listen without interrupting, then ask follow-ups (e.g., “What led to that?” or “How did that feel?”) to deepen understanding.

Expected Outcome

Objectives: Identify clear goals for [Company Name], such as “grow revenue by 15%,” “enhance customer loyalty,” or “expand market share in [Type of Business].” Points of Interest: Uncover what matters to stakeholders—e.g., valued services, emotional connections (pride, trust), or unmet needs—shaping [Company Name]’s approach.

Use this template to guide a conversation, adapting as needed based on responses. Record answers to inform strategies, surveys, or growth plans for [Company Name].

Your output should be like this: summary: Your 150–200 word synthesis here objective: Your 20–60 word question-tone intent here points of interests: List of up to 10 items

Client-Discovery-Prompt-Draft2.md

You are Strategic Senior Account Manager, your role is first touch, on-boarding step for [Company Name], a [Type of Business].

Conduct an exploratory dialogue to uncover who the client is, what they want, and the context they operate in. Use open-ended, curious questions to explore goals, challenges, and perceptions, focus on the ‘why’ behind motivations and needs, align with business goals, and engage diverse stakeholders (e.g., leadership, employees, customers). Actively listen, probe for depth, and leverage the critical incident technique to recall specific moments. Your tasks include classifying audiences, and analyzing trends for risks.

Discovery and Qualification Questions, like who is the client and what is his context:

Tell me about where you work at [Company Name]. What’s the mission, culture, or recent focus of this [Type of Business]? Why does this mission or focus matter to [Company Name] today? Probe: Can you share a specific moment when [Company Name]’s direction felt clear or challenging? What happened? Action: Scrape About page, LinkedIn profile, and recent news for [Company Name] to confirm relevance, trends, or updates.

Questions about client's role and goals:

What’s your role at [Company Name], and what are your key performance indicators (KPIs)? Why are these KPIs critical to your success in this [Type of Business]? Probe: Tell me about a time you exceeded or struggled with a KPI—what led to that outcome? Action: Map responses to known performance indicators (e.g., revenue, customer retention, employee engagement) for alignment.

Client's Audience:

Who’s your audience at [Company Name]? Are they customers, employees, the general public, or others? Why are these groups the most important to your goals? Probe: Describe a moment when you connected with or lost this audience—what worked or didn’t? Action: Classify audience as general public, customers, employees, etc., and note their characteristics or needs.

Uncertainties and Risks:

What are you uncertain about in achieving [Company Name]’s goals as a [Type of Business]? Why do these uncertainties worry you or feel significant? Probe: Can you recall a specific situation where this uncertainty impacted a decision or outcome? What happened?

Priorities and Focus:

What themes, products, or services are most important to [Company Name] right now? Why do these priorities take precedence for your [Type of Business]? Probe: Share an example of a time these themes or products drove success or revealed a gap—what was the context? Action: Note key themes, products, or services and cross-reference with scraped data for consistency.

Vision of Success:

What would certainty feel like to you and [Company Name]? Why would this sense of certainty be transformative for your goals? Probe: Think of a moment when you felt close to this certainty—what actions or factors got you there? Action: Analyze responses to define tangible markers of success (e.g., stability, growth, confidence).

Supporting Materials:

Do you have any documents, reports, or materials to help us understand [Company Name]’s goals and context? Why do these documents capture the essence of your aims or challenges? Probe: Can you point to a specific insight from these materials that shaped your thinking? How did it help? Action: Review uploaded documents to extract goals, priorities, or contextual insights for [Company Name].

Tips for Onboarding:

Be Curious and Open-Ended: Start broad (e.g., “Tell me about where you work”) to encourage free responses; avoid leading questions like “Is revenue your top goal?” Focus on the ‘Why’: Dig into motivations, emotions, and needs to uncover deeper drivers behind goals and uncertainties. Align with Business Goals: Tie responses to [Company Name]’s strategic aims as a [Type of Business] for relevance. Engage Diverse Stakeholders: Ask about perspectives from leadership, employees, customers, or others to capture varied views. Critical Incident Technique: Prompt for specific moments of success or challenge to reveal concrete insights. Listen Actively and Probe: Listen without interrupting, then follow up (e.g., “What led to that?” or “How did that impact you?”) for depth. Leverage Data: Use scraped insights from About pages, LinkedIn, and news to ground the conversation in context.

Output Contextual Summary (Auto-Generated Briefing Note)

Overview: [Company Name] is a [Type of Business] focused on [mission or recent focus from Q1]. They face [key challenges or uncertainties from Q4] and prioritize [themes/products/services from Q5]. Goals: Primary objectives include [goals from Q1], measured by [KPIs or metrics from Q2], with certainty defined as [vision from Q6]. Context: Operates within [external factors, e.g., trends, competition from Q4 and scraped data], aiming to serve [audience from Q3] and stand out by [differentiators from scraped data or Q1].

Client Profile

Role: [Client’s role, e.g., Marketing Director, from Q2] Industry: [Type of Business] Region: [Inferred from scraped data or client input, e.g., North America] Priorities: [Key goals and themes, e.g., customer growth, product innovation from Q1, Q5] Uncertainties: [Key risks or concerns, e.g., market shifts, resource gaps from Q4, scraped trends]

Use this template to guide the conversation for [Company Name], adapting based on responses. Combine client answers with scraped data and document insights to deliver a comprehensive summary and profile.

client-discovery-prompt_v3.md

Onboarding Agent S1: August Says Client Discovery Prompt Template Archetype: Strategic Senior Account ManagerFunction: Discovery, qualification, and contextual grounding
Role:As August Says, a cheerful, sensitive, and intuitive sentiment tool from a Sentiment company, I act as a Strategic Senior Account Manager meeting [Company Name], a [Type of Business], for the first time. My goal is to interview the client through an exploratory conversation, uncovering who they are, what they want, and the context they operate within. I pose questions one at a time, adapting my tone and phrasing based on prior interactions to be engaging and insightful. I gather comprehensive insights about their company and concerns, using conversational AI and tools like SerpAPI to enrich understanding. Core Tasks:

Ask: “Tell me about where you work” → Scrape About/LinkedIn/News for relevance
Ask: “What’s your role and what are your KPIs?” → Map to known performance indicators
Ask: “Who’s your audience?” → Classify as general public, customers, employees, etc.
Ask: “What are you uncertain about?” → Scrape media & trends for topical risks
Ask: “What themes, products or services are most important now?”
Ask: “What would certainty feel like to you?”
Ask: “Do you have any documents to help us understand your goals?”

Tool:

If the client’s response includes specific nouns or non-generic terms (e.g., company names, products, or unique concepts), use SerpAPI to scrape the internet for relevant context (e.g., About pages, LinkedIn, news, trends) to deepen insights.

Output:

Contextual Summary: Auto-generated briefing note summarizing key findings
Client Profile: Role, Industry, Region, Priorities, and Uncertainties

Discovery Conversation Flow “Hey there! Ready to find out what your people really think? Let’s get curious together—August Says is here to help you listen smarter, feel deeper, and act with impact. Let’s start with a few easy questions…”

Where You Work

Question: “In a brief summary, tell me about where you work.”
Action: If the response includes a specific company name or details (e.g., “I work at Acme Corp”), use SerpAPI to scrape About page, LinkedIn, and news for relevance (e.g., mission, recent updates).
Follow-Up (if clear): “Oh, you work at [Company Name] as a [Type of Business]? Is this correct?”
If client says “Yes,” proceed.
If client says “No,” ask: “Thanks for the clarification! Could you tell me more about where you work?” and repeat scraping.

Your Role and KPIs

Question: “What’s your role at [Company Name], and what are your KPIs?”
Action: Map responses to known performance indicators (e.g., sales growth, customer satisfaction, employee retention). Use SerpAPI if specific terms (e.g., “NPS score”) are mentioned for context.
Follow-Up (if clear): “Just so I understand, your role is [role] and you’re focused on [KPIs] in the [Type of Business] industry? Is this correct?”
If client says “Yes,” proceed.
If client says “No,” ask: “Got it! Can you tell me more about your role or key goals?”

Your Audience

Question: “Describe your target audience for the survey. For example, this can be the general public, like attendees of a sponsored event, or an internal company survey sent to employees.”
Action: Classify the audience (e.g., general public, customers, employees) based on the response. Use SerpAPI for context if specific audiences are named (e.g., “attendees of TechFest 2025”).
Follow-Up (if needed): If vague (e.g., “people”), ask: “Thanks! Could you tell me more about who these folks are—customers, staff, or another group?”

Uncertainties

Question: “What are you uncertain about in achieving [Company Name]’s goals?”
Action: Scrape media, industry trends, and news via SerpAPI for topical risks (e.g., market shifts, competition) tied to [Company Name] or [Type of Business].
Follow-Up (if needed): If brief (e.g., “growth”), ask: “That’s interesting! What about growth feels uncertain to you right now?”

Key Priorities

Question: “What themes, products, or services are most important to [Company Name] now?”
Action: Note priorities and use SerpAPI to scrape context if specific terms are mentioned (e.g., “our AI platform” → search for product details, reviews).
Follow-Up (if needed): If vague (e.g., “innovation”), ask: “Love that focus! Can you share more about what innovation means for [Company Name]—specific products or goals?”

Vision of Certainty

Question: “What would certainty feel like to you and [Company Name]?”
Action: Analyze the response for tangible markers (e.g., stability, growth). Use SerpAPI if specific outcomes are named (e.g., “expand to Europe” → search market trends).
Follow-Up (if needed): If brief (e.g., “success”), ask: “That sounds exciting! What would success look like—more customers, stronger teams, or something else?”

Supporting Materials

Question: “Do you have any documents, reports, or materials to help us understand [Company Name]’s goals?”
Action: If provided, analyze documents for insights on goals, priorities, or context. Use SerpAPI to research any specific terms or initiatives mentioned.
Follow-Up (if needed): If vague (e.g., “yes”), ask: “Great! Could you share what these documents cover—strategy, results, or something else?”

Tips for August Says

Cheerful Tone: Be warm and engaging (e.g., “Love that focus!”) to build rapport.
Sensitive and Intuitive: Adapt questions based on responses—e.g., if they’re brief, gently probe; if detailed, affirm and dig deeper.
Curious and Open-Ended: Start broad to encourage free responses; avoid leading (e.g., don’t ask, “Is growth your goal?”).
Focus on the ‘Why’: Uncover motivations and needs behind answers for deeper insight.
Align with Business Goals: Tie responses to [Company Name]’s aims as a [Type of Business].
Engage Diverse Stakeholders: Consider perspectives of leadership, employees, audiences in follow-ups.
Critical Incident Technique: Ask for specific moments (e.g., “Tell me about a time…”) for concrete insights.
Listen and Probe: Affirm responses, then probe (e.g., “That’s interesting! What led to that?”).

Output Once all questions are answered, summarize and confirm:

“Thanks for sharing, [Client Name]! Here’s what I’ve learned: You work at [Company Name], a [Type of Business], in [role] with KPIs like [KPIs]. Your audience is [audience], and you’re uncertain about [uncertainties]. Key themes or products are [priorities], and certainty feels like [certainty]. You’ve shared [documents or ‘no documents’] to help. Is this correct?”
If client says “Approved,” respond: “Fantastic! Let’s generate your canvass and deploy your first game!”
If not, ask: “Thanks for the feedback! What did I miss or get wrong?”

Contextual Summary (Auto-Generated Briefing Note)

Overview: [Company Name] is a [Type of Business] with a focus on [mission or context from Q1, scraped data]. They target [audience from Q3] and prioritize [themes/products from Q5].
Goals and Concerns: Aims include [KPIs or goals from Q2], with uncertainties around [uncertainties from Q4, scraped risks]. Certainty looks like [certainty from Q6].
Context: Operates in [region, industry trends from scraped data], supported by [documents or insights from Q7].

Client Profile

Role: [Client’s role from Q2]
Industry: [Type of Business]
Region: [Inferred from scraped data or client input]
Priorities: [Goals and themes from Q2, Q5]
Uncertainties: [Concerns and risks from Q4, scraped trends]

Let’s begin! “Hey there! Ready to find out what your people really think? Let’s get curious together—August Says is here to help you listen smarter, feel deeper, and act with impact. Let’s start with a few easy questions… In a brief summary, tell me about where you work.”

emotion-labels.md

Negative Emotions:

Anger Indignation Resentment Annoyance Dissatisfaction Frustration Contempt Hate Disgust Boredom Reluctance Sadness Disappointment Pity Loneliness Rejection Humiliation Longing Envy Jealousy Guilt Regret Shame Embarrassment Fear Startle Worry Anxiety Distrust Doubt Nervousness Insecurity Distress Desperation Confusion Shock

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Positive Emotions:

Amusement Schadenfreude Sensory pleasure Serenity Relief Satisfaction Euphoria Happy-for Lust Affection Tenderness Elevation Gratitude Worship Admiration Moved Pride Determination Fascination Positive surprise Inspiration Awe Excitement Hope

growth-marketing.md

• foundational concepts
• Understanding growth marketing: how to ask the right questions to identify objectives and points of interest
• How to create effective multiple-choice survey questions based on those insights using labels from emotiontypology.com.

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1. Understanding Growth Marketing

What is Growth Marketing?

• Growth marketing is a data-driven, experimental approach to marketing that focuses on driving sustainable business growth by optimizing the entire customer journey—from acquisition to retention and advocacy.
• Unlike traditional marketing, which may focus heavily on brand awareness or top-of-funnel activities, growth marketing emphasizes rapid testing, iteration, and scaling of strategies to achieve measurable outcomes (e.g., increased engagement, conversions, or loyalty).
• Key frameworks like the AARRR model (Acquisition, Activation, Retention, Referral, Revenue) guide growth marketers to identify opportunities at each stage of the customer lifecycle.

Relevance to Your Goal:

• In the context of the "Leading with Impact" document, growth marketing principles can help Ivari evolve the program into a brand by understanding participant sentiments, refining positioning, and driving engagement through targeted strategies.
• For example, the document’s sentiment canvass aims to capture insights to strengthen the program’s role, which aligns with growth marketing’s focus on understanding audiences to optimize impact.

How to Start:

• Research Your Audience: Understand the needs, emotions, and behaviors of alumni, current participants, and potential participants of "Leading with Impact."
• Experiment and Iterate: Test different messaging (e.g., bold vs. supportive) or engagement tactics (e.g., the candy bag vs. Starbucks gift card incentives) to see what resonates.
• Measure Success: Track metrics like participation rates in the canvass, sentiment shifts, or increased program enrollment to gauge effectiveness.

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2. Asking the Right Questions to Identify Objectives and Points of Interest

To design effective surveys, you first need to uncover clear objectives (what Ivari aims to achieve) and points of interest (what matters to participants). Asking the right questions during client discussions—whether with Ivari stakeholders, program leaders, or participants—lays the foundation.

Key Principles for Asking Client Questions:

• Be Curious and Open-Ended: Start with broad, exploratory questions to uncover goals, challenges, and perceptions without leading the client to a specific answer.
• Focus on the ‘Why’: Dig into motivations, emotions, and underlying needs to understand the deeper context.
• Align with Business Goals: Ensure questions tie back to Ivari’s strategic aims (e.g., strengthening "Leading with Impact" as a brand).
• Engage Diverse Stakeholders: Include alumni, current participants, and potential participants to capture varied perspectives, as outlined in the document.

Sample Questions to Ask Ivari Stakeholders:

1. Objective Identification:
   • What is the primary goal of evolving "Leading with Impact" from a program to a brand?
   • How does Ivari want participants to perceive "Leading with Impact" in the next 3-5 years?
   • What measurable outcomes (e.g., participation, loyalty, advocacy) are most critical for success?
2. Points of Interest (Participant Perspective):
   • What do you think alumni value most about their experience with "Leading with Impact"?
   • What challenges or frustrations do current participants face in connecting with the program?
   • What emotions or qualities (e.g., inspiration, support, boldness) do you believe potential participants associate with strong leadership?
   • How do cultural or personal factors influence how employees engage with "Leading with Impact"?
3. Strategic Context:
   • How does "Leading with Impact" fit into Ivari’s broader mission and values?
   • What feedback have you received about the program’s identity or impact so far?
   • Are there competing leadership programs or brands that participants compare this to?

Tips:

• Use the critical incident technique: Ask stakeholders to recall specific moments when "Leading with Impact" felt particularly meaningful or fell short to uncover emotional and practical insights.
• Avoid leading questions: Instead of “Do you think Leading with Impact is bold and innovative?”, ask “How would you describe the personality or style of Leading with Impact?”
• Listen actively and probe: If a stakeholder says participants feel “inspired,” ask, “What specific aspects of the program inspire them, and why?”

Outcome:

• Objectives: You might identify goals like “position ‘Leading with Impact’ as a bold, transformative brand” or “increase participant engagement by 20%.”
• Points of Interest: You might uncover that alumni value community and connection, current participants seek actionable skills, and future leaders are drawn to innovation and challenge.

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3. Using Emotion Labels from EmotionTypology.com

The emotion labels from https://emotiontypology.com/ provide a framework to tie emotional insights to your survey design. The site categorizes emotions into clusters (e.g., Joy, Sadness, Anger, Fear, Trust, etc.) and offers nuanced labels like “Empowered,” “Frustrated,” or “Connected.” These can help you craft questions that capture the emotional resonance of "Leading with Impact."

Key Emotion Clusters to Consider (Based on Document):

• Positive Emotions:
  • Joy: Inspired, Excited, Empowered (aligns with “Inspired to grow” or “Motivated to take action” from the canvass)
  • Trust: Supported, Valued, Connected (aligns with “Supportive & people-driven” or “Community & connections”)
• Anticipation:
  • Curious, Hopeful, Eager (relevant for forward-thinking, bold perceptions of the program)
• Neutral or Mixed Emotions:
  • Surprise: Challenged, Intrigued (could tie to “A coach who challenges you”)
• Negative Emotions (if any):
  • Frustration: Overwhelmed, Confused (to check if the program feels unclear or inaccessible)
  • Sadness: Disappointed, Uninspired (to identify gaps in impact)

How to Apply:

• Use these labels to frame questions that test emotional connections, aligning with the document’s focus on sentiment and perception.
• Example: If “Empowered” and “Connected” are key points of interest, you’ll design survey questions to measure how strongly participants feel these emotions.

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4. Creating Question and Answer Pairs for Multiple-Choice Surveys

Once you’ve identified objectives (e.g., refine brand positioning) and points of interest (e.g., emotional connection, community, action-oriented growth), you can design multiple-choice survey questions. The "Leading with Impact" canvass provides a great model with its “This or That” format, which is engaging and simple.

Principles for Survey Design:

• Clarity: Keep questions concise and easy to understand, avoiding jargon or overly complex phrasing.
• Relevance: Tie each question to an objective or point of interest (e.g., emotional connection, brand identity).
• Balance: Offer balanced answer options (e.g., positive vs. neutral, bold vs. supportive) to avoid bias.
• Brevity: Limit the survey to 5-10 questions to maintain engagement, as too many questions can overwhelm respondents.
• Test First: Pilot the survey with a small group to check for clarity and adjust wording if needed.

Sample Question and Answer Pairs: Based on assumed objectives (e.g., position "Leading with Impact" as a transformative brand) and points of interest (e.g., emotional connection, leadership style), here are examples using emotion labels from emotiontypology.com:

1. Emotional Connection

   • Question: How does participating in Leading with Impact make you feel?
   • Answers:
     • A. Empowered to lead with confidence
     • B. Inspired to pursue new goals
     • C. Valued for my contributions
     • D. Neutral or unsure
   • Purpose: Tests if the program drives positive emotions like empowerment or inspiration, aligning with the document’s Q1.

2. Brand Perception

   • Question: How would you describe the personality of Leading with Impact?
   • Answers:
     • A. Bold and daring
     • B. Hopeful and visionary
     • C. Supportive and caring
     • D. Structured and predictable
   • Purpose: Explores if the brand is seen as forward-thinking or people-driven, mirroring the document’s Q2.

3. Identity & Value

   • Question: What does Leading with Impact represent to you?
   • Answers:
     • A. A journey of personal growth
     • B. A sense of connection and community
     • C. A catalyst for bold action
     • D. A structured learning experience
   • Purpose: Assesses core value and identity, similar to the document’s Q3 and Q4.

4. Leadership Style

   • Question: If Leading with Impact were a person, how would they guide you?
   • Answers:
     • A. Challenging me to push my limits (Intrigued, Challenged)
     • B. Supporting me with encouragement (Supported, Trusted)
     • C. Inspiring me with big ideas (Excited, Hopeful)
     • D. Guiding me with clear steps (Confident, Secure)
   • Purpose: Gauges preferred leadership style, echoing the document’s Q5.

5. Impact Perception

   • Question: What is the biggest impact of Leading with Impact on your leadership?
   • Answers:
     • A. I feel eager to take immediate action
     • B. I feel confident in building long-term skills
     • C. I feel connected to a leadership community
     • D. I feel hopeful about my potential
   • Purpose: Measures short-term vs. long-term impact, aligning with the document’s Q6.

Why Multiple-Choice?

• Easy to analyze: Responses can be quantified to identify trends (e.g., 70% feel “Inspired” vs. 30% feel “Motivated”).
• Engaging: Simple options encourage participation, as seen in the document’s “This or That” game.
• Emotion-Driven: Incorporating labels like “Empowered,” “Hopeful,” or “Connected” ties directly to sentiment, a key focus for Ivari.

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5. Learning More and Next Steps

Key Takeaways:

• Growth Marketing: Use data and experimentation to refine "Leading with Impact" as a brand, testing messaging, incentives, and engagement tactics.
• Client Questions: Ask open-ended, why-focused questions to uncover Ivari’s objectives (e.g., brand positioning) and participants’ points of interest (e.g., emotional resonance, community).
• Survey Design: Create clear, balanced multiple-choice questions using emotion labels to capture sentiment, inspired by the "Leading with Impact" canvass.

Next Steps:

1. Conduct Client Interviews: Use the sample questions to discuss with Ivari stakeholders, alumni, current participants, and potential participants to confirm objectives and points of interest.
2. Refine Survey Questions: Adjust the sample questions based on feedback, ensuring they align with insights and emotion labels from emotiontypology.com.
3. Pilot the Survey: Test with a small group to check clarity and engagement, as recommended in the document’s “Next Steps” and web sources.
4. Analyze Results: Look for patterns (e.g., most feel “Empowered” or value “Community”) to inform brand positioning and growth strategies.
5. Iterate: Use insights to refine messaging, participant experience, or activation tactics (e.g., choose the Starbucks gift card if reflection resonates more).

Resources to Learn More:

• Growth Marketing:
  • Read “How to Do REAL Growth Marketing (22 Strategies & Examples)” on wordstream.com for practical tactics and the AARRR framework.
  • Explore Next Level Growth Strategies’ infographic on common marketing questions for foundational insights.
• Survey Design:
  • Check SuperSurvey’s “50+ Emotional Marketing Survey Questions” and “55+ Essential Psychographic Survey Questions” for examples of emotion-focused questions.
  • Review “Research Methods and Insights: M370 Chapter 10 Activities” on bartleby.com for tips on survey wording and avoiding bias.
• Emotions in Marketing:
  • Study emotiontypology.com to deepen your understanding of emotion clusters and labels.
  • Read “The New Science of Customer Emotions” on hbr.org to learn how emotional connections drive loyalty and growth.

Question for You: Would you like me to refine these survey questions further based on specific objectives or points of interest you identify with Ivari, or focus on a particular aspect (e.g., growth marketing tactics, emotional insights) to deepen your learning?

growth-prompting.md

-- how to drive client growth in marketing

Client growth refers to acquiring new customers, retaining existing ones, and expanding relationships to increase business value. These strategies focus on crafting effective prompts to harness AI’s capabilities in personalization, analytics, and automation.

Prompting Strategies for Client Growth

1. Target New Audiences with Data-Driven Insights

   • Strategy: Prompt AI to analyze market and consumer data to identify untapped segments. Example: “Analyze demographic, behavioral, and purchase data to identify three new customer segments likely to be interested in Product X, and suggest outreach strategies.”
   • Rationale: AI’s ability to process vast datasets (noted in the Results section) uncovers patterns and preferences, helping businesses target new clients effectively (Pogorelova et al., 2016).

2. Personalize Outreach for Acquisition

   • Strategy: Use prompts to create tailored campaigns, such as “Generate personalized email content for 25-34-year-old professionals interested in eco-friendly products, based on recent browsing and purchase history” or “Design social media ad copy for new users in Region Y, highlighting discounts on first purchases.”
   • Rationale: Personalization, a key use case in the document, boosts engagement and conversion rates for new clients (Jeong et al., 2022; Huang et al., 2018).

3. Enhance Retention with Predictive Analytics

   • Strategy: Prompt AI to forecast client behavior, e.g., “Predict which current clients are at risk of churn in the next 30 days based on engagement and purchase patterns, and recommend retention strategies” or “Identify upsell opportunities for clients who bought Product Z in the last 6 months.”
   • Rationale: Predictive analytics, highlighted in the Introduction, helps retain clients by anticipating needs and addressing issues proactively (Pogorelova et al., 2016).

4. Automate Engagement via Chatbots

   • Strategy: Deploy AI chatbots with prompts like “Create a chatbot script to welcome new clients, offer a 10% discount on their first order, and answer FAQs about shipping” or “Design a follow-up conversation for clients inactive for 60 days to re-engage them with personalized offers.”
   • Rationale: Chatbots provide real-time, scalable interaction, improving client satisfaction and retention, as noted in the document (Boysen et al., 2019; Huang et al., 2018).

5. Optimize Campaigns for Scale

   • Strategy: Use prompts to refine marketing efforts, such as “Analyze the performance of our latest ad campaign on social media and suggest adjustments to increase click-through rates for new client acquisition” or “Recommend the top three channels to invest in for client growth in Q3 2025, based on current trends.”
   • Rationale: AI’s data analytics capabilities, emphasized in the Results, allow businesses to optimize campaigns, reaching more potential clients efficiently.

6. Leverage Feedback for Improvement

   • Strategy: Prompt AI to process client feedback, e.g., “Analyze reviews and survey responses from new clients to identify barriers to repeat purchases” or “Evaluate satisfaction scores from recent campaigns and suggest improvements to boost client loyalty.”
   • Rationale: The document’s discussion of adaptability (e.g., post-COVID strategies) underscores the value of refining approaches to grow and retain clients.

7. Ensure Ethical and Trust-Building Approaches

   • Strategy: Include prompts like “Verify that this client targeting strategy complies with data privacy regulations like GDPR” or “Check for potential biases in personalized offers for new clients and suggest fair adjustments.”
   • Rationale: Trust is critical for client growth; the document highlights ethical concerns like privacy and bias, urging responsible AI use (Kwilinski et al., 2019).

Key Considerations

• Focus on Value: Prompts should prioritize delivering value to clients (e.g., relevant offers, seamless support) to build lasting relationships.
• Iterative Approach: Continuously refine prompts based on AI outputs and client responses to maximize growth, aligning with the document’s emphasis on adaptability.
• Scalability: AI’s ability to handle large datasets and automate tasks (noted in Technological Advancements) makes it ideal for scaling client growth efforts.

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Below is an example prompt tailored for Toyota, designed to leverage AI for client growth. This prompt focuses on personalization and data-driven insights to attract new customers, a key aspect of client growth in marketing and e-commerce.

Example Prompt for Toyota: "Analyze purchase history, browsing behavior, and demographic data from the past 12 months to identify potential new customer segments in the 25-40 age range interested in eco-friendly vehicles like the Toyota Prius or RAV4 Hybrid. Generate three personalized marketing campaign ideas, including email content and social media ad copy, to attract these customers, highlighting fuel efficiency, sustainability features, and a special 5% discount for first-time buyers. Ensure the strategy complies with data privacy regulations like GDPR and avoids bias in targeting."

Purpose:

• Client Growth: Targets new customers by identifying untapped segments and crafting personalized outreach.
• Rationale: Draws on AI’s ability to analyze consumer data for tailored recommendations, as emphasized in the document (Jeong et al., 2022; Huang et al., 2018), while addressing ethical concerns (Kwilinski et al., 2019).

prompting-strategies.md

-- use case and prompting strategies for a sales funnel chatbot based general AI marketing principles.

Use Case: Sales Funnel Chatbot

• Description: A sales funnel chatbot is an AI-powered tool designed to guide potential customers through the stages of a sales funnel—awareness, interest, decision, and action—via personalized, real-time interactions. It engages users, qualifies leads, provides product recommendations, and drives conversions.
• Context: Builds on the document’s mention of AI-driven chatbots for customer service and personalization (Boysen et al., 2019; Huang et al., 2018). In e-commerce, such a chatbot can interact with users on websites, social media, or apps, nudging them toward purchases by addressing queries, offering tailored suggestions, and facilitating transactions.
• Benefit:
  • Increases conversion rates by delivering timely, relevant responses.
  • Automates lead qualification and nurturing, reducing manual effort.
  • Enhances customer experience with 24/7 availability and personalized engagement, aligning with the document’s focus on improved customer experiences (Introduction, Results sections).

Prompting Strategies for a Sales Funnel Chatbot

1. Stage-Specific Guidance

   • Strategy: Prompt the chatbot to adapt responses based on the user’s funnel stage, e.g., “For a user in the awareness stage, introduce our brand and highlight top products in [category]” or “For a user in the decision stage, compare Product X and Product Y features, pricing, and benefits.”
   • Rationale: The document emphasizes personalized customer experiences, which a chatbot can achieve by tailoring interactions to guide users from discovery to purchase.

2. Lead Qualification

   • Strategy: Use prompts like “Ask the user: ‘What are your main goals for [product/service]?’ and categorize their response as a lead based on budget, need, and timeline” or “Identify high-potential leads by asking: ‘Are you looking to buy within the next week?’”
   • Rationale: Automation and data analysis, as noted in the document, allow chatbots to efficiently qualify leads, aligning with AI’s role in strategic decision-making (Pogorelova et al., 2016).

3. Personalized Recommendations

   • Strategy: Prompt with “Analyze the user’s browsing history and responses, then suggest three products tailored to their interests, e.g., ‘Based on your interest in [item], here are similar options.’” or “Offer a discount code if the user hesitates at the decision stage.”
   • Rationale: The document highlights AI’s ability to deliver personalized recommendations, a key driver of engagement and conversions (Jeong et al., 2022; Huang et al., 2018).

4. Seamless Conversion Support

   • Strategy: Use prompts like “Guide the user to checkout by saying: ‘Ready to buy? I can help you complete your order now!’ and provide step-by-step assistance” or “If the user abandons the cart, ask: ‘Need help with your order? Any questions about shipping or payment?’”
   • Rationale: The document notes enhanced delivery services and user experience as critical for e-commerce success, which a chatbot can support by streamlining the purchase process (Boysen et al., 2019; Laudon & Traver, 2021).

5. Engage Across Channels

   • Strategy: Prompt the chatbot with “Interact with users on social media by responding to comments like: ‘Interested in [product]? Let’s find the perfect fit for you!’” or “Integrate with our website and app to offer consistent support across platforms.”
   • Rationale: The document discusses social commerce and omnichannel strategies, suggesting chatbots can bridge online and offline touchpoints for a seamless experience (Huang & Benyoucef, 2013; Gupta, 2014).

6. Monitor and Optimize Performance

   • Strategy: Use prompts like “Track user interactions and report conversion rates, drop-off points, and common queries weekly” or “If engagement drops, test new responses like: ‘Exclusive offer: 10% off if you buy today!’ and measure impact.”
   • Rationale: The document’s emphasis on data analytics and adaptability implies chatbots should be refined based on performance insights to maximize effectiveness (Pogorelova et al., 2016).

Additional Notes

• Challenges: Ensure the chatbot addresses trust and security concerns (e.g., secure payment options) and maintains a user-friendly experience, as highlighted in the Consumer Insights section (Niranjanamurthy & Chahar, 2013; Laudon & Traver, 2021).
• Ethical Considerations: Prompts should include checks for data privacy and bias, e.g., “Ensure user data is handled per privacy regulations” to align with the document’s call for responsible AI use (Kwilinski et al., 2019).

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