http://technology.amis.nl/blog/2495/deploying-to-glassfish-using-maven2

maven deployment to glassfish

<build>
    <plugins>                   
    <plugin>                    
    <groupId>org.codehaus.mojo</groupId>                              
        <artifactId>exec-maven-plugin</artifactId>    
            <executions>                               
                <execution>                            
                <goals>                                          
                    <goal>exec</goal>               
                </goals>                            
                </execution>                    
            </executions>    
                
            <configuration>                        
                <executable>/home/wouter/java/nb60b2/glassfish-v2-b58g/bin/asadmin</executable>
                <arguments>                             
                    <argument>deploy</argument>
                    <argument>--user=admin</argument>
                    <argument>--passwordfile=/home/wouter/.asadminadminpassword</argument>
                    <argument>--host=laptop</argument>
                    <argument>--port=4848</argument>
                    <argument>target/${artifactId}-${version}.${packaging}</argument>
                </arguments>
            </configuration>
    </plugin>
    </plugins>
</build>