Category Design Process

Category Design.md

Category Design

Combining an understanding the problem we solve with offerings that are missing in the marketplace. Category design solves the problem of competing in a crowded landscape as a "me too" business.

Steps:

• Insight & Problem: Articulate using internal surveys the problem and the unique technology needed to solve it.
• Market Differentiation: Map existing companies in the space and how they define their category.
• Category Name: Define a name that serves as the container for the problem comprised of market type and audience.
• Market Trends: What trends does this emergent category rely on to resonate within the market.
• Marketing Canvas: Share your category vision as a marketing plan canvas.

References:

• The One Page Marketing Plan
• Zag
• Play Bigger