Vikram Rojo vikramrojo

Product Designer Onsite Questions

Customer Success

What is the biggest challenge users face with the product?
Are there any significant drop off points in the experience?
What are some features users are expecting or inquire about?

Engineering

How much of things built come from designs?
What areas of the product do you feel need design support?
How much of the product does design typically touch?

Category Design

Combining an understanding the problem we solve with offerings that are missing in the marketplace. Category design solves the problem of competing in a crowded landscape as a "me too" business.

Steps:

Insight & Problem: Articulate using internal surveys the problem and the unique technology needed to solve it.
Market Differentiation: Map existing companies in the space and how they define their category.
Category Name: Define a name that serves as the container for the problem comprised of market type and audience.
Market Trends: What trends does this emergent category rely on to resonate within the market.
Marketing Canvas: Share your category vision as a marketing plan canvas.

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