Design @ Equinor 1:1 with Mikael January 2025

design-in-equinor-one-on-one.md

Title:     Equinor Design Direction
Author:    Victor Nystad <[email protected]>
Status:    Draft
Date:      Jan 29 2025

Key points

• The role of consultants: Are they included or not?
• Documentation to align user experiences
• What is a good designer?
  • Microsoft vs Apple
  • Iterations vs innovations
• Consistency

How to improve design maturity in Equinor?

• Stronger guidelines
• Build a design team that is on par with external agencies
• Design excellence?
• Employees vs consultants
  • If consultants
• Consultant strategy
  • Key part or extra help?

How do we divide our roles and responsibilities?

• Delegations of responsibilities should be followed up

How do we measure and communicate value of deliveries?

• Monthly newsletter
• DesignOps

What is a good culture for Design, and how can we achieve it?

• More frequent gatherings
• Presentations, not just group work

What works well in our day-to-day tools and processes, and what doesn’t?

• Documentation
  • UX patterns
  • Illustration
  • Employees in key positions
    • Should be trained
    • Should have touch points to align
• Onboarding
  • Disconnect from Brand
• Lack of documentation
• Missing tools for user research and interviews
• Things are slipping…
  • What happened with Great Question?
  • Need constant reminder to stay in touch with our users

What would the dream projects of 2025 and 2026 look like?

• EDS for Branded web sites
• EDS for generative AI