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Last active August 29, 2015 14:08
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Toner Heads
Like was John Scully, John came from pepsi coca,
and they almost won't change their products once it retains ten years,
today they renew their product like new size of bottle
so if you are a product person, you could change the course that company very much.
so who influences the successful pepsi coca, the sales and marketing people
therefore they would once get promoted and we would run their company.
well, for pepsi coca that might be OK,
but it turns out the same thing can happen in technology companies when they get monopolies like IBM and Xerox.
If you are a product person at IBM or Xerox, so you make a better copy or better computer,
so what, when you have a monopoly market share, the company is not anymore successful,
so the person can make the company even more successful are sales and marketing people, and they're running the companies, and the product people get driven out of the decision making forms and the companies forget what it means to make great products.
so the product sensibility, the product genius brought them to that monopoly position got rodded out. By people they are running this company they're no conception of good product versus bad product, they're no conception of craftsmanship that required to take good idea into good product, and they really have no feeling in their hearts usually about wanting to really help their customers, so that's what happened in xerox. the people in xerox parc call those people xerox toner heads.
就像John Scully, John来自百事可乐, 他们几乎数十年不改变他们的产品,今天我们所知的改变也就是换换瓶子大小之类的。
所以如果你是百事的产品人员,你是不能怎么改变公司的
那么谁能影响百事可乐呢?他们的销售和市场人员。因此销售和市场人员会获得晋升,他们会经营公司。
好吧,这一切对于百事来说可能还没问题。。但是同样的事情也会发生在科技公司,刚他们获得垄断性地位后,比如IBM和施乐。
如果你是IBM或者施乐的产品开发人员,那么你会做出更好的复印机或者更好的电脑,
那又如何?当这些公司具有垄断性的市场份额时,这些都不会让公司更成功了。
能让公司更加成功的是那些销售和市场人员,他们经营着公司,产品人员被逐出决策层,公司也忘记了好的产品之于公司的意义。
于是对于产品的敏感性,那些将公司带到垄断地位的产品天才们都随之消失。
真正经营着公司的那些人他们没有好产品和坏产品的概念,
他们没有那种能让好的想法变成好的产品的工匠精神,
他们也确实不存在想要真的去帮助消费者的那颗心,
这就是在施乐所发生的一切。施乐的人管他们叫施乐墨盒头
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