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@wataruoguchi
Created September 12, 2017 03:56
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Bookclub: BADASS - Support Cognitive Resources

BADASS - Making Users Awesome - Kathy Sierra

Support Cognitive Resources

Design

Make sure your users spend their scarce, easy drained cognitive resources on the right things

  • bad Tool
  • good Compelling Context
Zeigarnik Effect leaks

It suggests the brain keeps a background process running for unfinished/interrupted tasks. Cognitive resources are being consumed in the background while you're doing other things. The more unfinished tasks that are running in the background, the less resources are available for focusing, practicing, and learning.

Does this feature worth the drain?

Reduce Cognitive Leaks

  1. Don't make them memorize
  • Keep asking "Do they really need to remember this?"
  • Provide a cheat sheet
  • Put a better label
  1. Knowledge in the head vs. world
  • The power of affordances
  • Don't make them choose
  • Help them automate skills

Escape the Brain's Spam Filter

Convince their brain with context
  • good It's all about the context - worthy
    • Stimulating, easy to understand, keeps your attention, focuses on what you really want to do, improves learning and memory.
  • bad It's just a bout the tool - spam
    • Dry, hard to ready, and organized around functions of the tool, NOT why you'd want to use them. NOT learner/brain friendly.
Validate the need for this knowledge

What knowledge goes on the board?

  • A, Don't know (but need to)
  • B, Can apply and recall with effort
  • C, Use and recall is automatic

Validate knowledge usefulness by mapping it to skills

We can validate and reduce the knowledge they must learn by mapping each thing on a Knowledge board to something on a Skills board.

Improving our chances of making a sustainable bestselling product or service

https://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are

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