Wataru Oguchi wataruoguchi

This is how I replaced. You need Chrome in your CI system

https://github.com/wataruoguchi/play-vue-cli/commit/5fa14fd59db3395646273a7c6e43d485b26f3eb5

HOOKED How to Build Habit-Forming Products - NIR EYAL

5. Investment

Changing Attitude

escalation of commitment: The power of commitments we make have a powerful effect on us

The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love.

HOOKED How to Build Habit-Forming Products - NIR EYAL

4. Variable Reward

Variable reward phase: in which you reward your users by solving a problem, reinforcing their motivation for the action taken in the previous phase

Understanding Rewards

The study revealed that what draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving for the reward.

HOOKED How to Build Habit-Forming Products - NIR EYAL

0. Introduction

How I Got Hooked

How did the se companies engineer user behaviour?
What were the moral implications of building potentially addictive products?
Could the same forces that made these experiences so compelling also be used to build products to improve people's live?
Where could I find the blueprints for forming habits?

BADASS - Making Users Awesome - Kathy Sierra

Support Cognitive Resources

Design

Make sure your users spend their scarce, easy drained cognitive resources on the right things

bad Tool
good Compelling Context

BADASS - Making Users Awesome - Kathy Sierra

Help Them Move Forward

Remove Blocks

How do we help users keep moving forward?

The question is not "What pulls them forward?", it's "What makes them stop?"

THE DESIGN OF EVERYDAY THINGS

Second round - how can I apply the book to my work? Questions for myself

1. THE PSYCHOPATHOLOGY OF EVERYDAY THINGS

Human-Centered Design
- When something is wrong, the service highlight the issue
  - User friendly error message - what to do to recover the operation - Can user understand the error without fear?
  - Possibility of undo - Can user undo the operation?
Affordance

THE DESIGN OF EVERYDAY THINGS

Chap 7: Design in the World of Business

The major symptom: "creeping featurism"
- two forms of product innovation relevant to design
  - Incremental (less glamorous, but most common)
  - Radical (most glamorous, but rarely successful)

Competitive Forces

THE DESIGN OF EVERYDAY THINGS

Chap 6: Design Thinking

Rule: Never solve the problem I am asked to solve

The problem I am asked to solve is not the real, fundamental, root problem

"How do you know you solved the correct problem?"
"Where do you think the problems come from?"

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