- "“People will visit a Web site less often if it is slower than a close competitor by more than 250 ms.”" from NY TImes
- "the Apple iPhone 5 still has a dual core processor and 1 GB DDR2 RAM. But the magic is iPhone 5 is performing as good as any latest muscle Android phone" Silicon Station
- Don Knuth says, "Premature optimization is the root of all evil."
- Ken Beck says, "Make it run, make it right, then, make it fast."
- What every programmer should know (http://www.eecs.berkeley.edu/~rcs/research/interactive_latency.html)
- Unnecessary disk I/O
- Unnecessary memory copies
- Unnecessary SQL / database access
- Unnecessary network communication
- Unnecessary locking
- Unnecessary format conversion
- Too many indirections
- Unexpected interactions between system components
- Compiler options
- Bad data structures or algorithms
- Memory leaks / garbage collection
- Pre-computation
- Caching
- Prefetching
- Pipelining / Parallelizing
- Make things feel faster