Created
January 25, 2016 15:39
-
-
Save welcomebrand/57e68edc536606bf9125 to your computer and use it in GitHub Desktop.
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| Things we get feedback about for the checkout pages on Cutting Edge Knives (https://cuttingedgeknives.co.uk) |
User surveys on Thank You page are super valuable
Asking customers for feedback on thank you page has given us many insights. A good percentage complete the simple, anonymous 4 question form that's just embedded Google Docs questionnaire.
- Key question to ask is: "Was there a point while browsing on our site where you considered not buying from us?"
This question has given us some amazing insight into what a user will endure while still completing a purchase.
No billing address:
We don't require a billing address to process a payment (with Stripe) - we had a number of people asking where to put billing address or confusing delivery address with billing.
-- Have added a form note to indicate we only need delivery details - no emails/enquiries in the 3 weeks since we did that.
Sign up for free
to join this conversation on GitHub.
Already have an account?
Sign in to comment
Not having PayPal lost us business
We integrated Stripe as our payment option (still have it) but we found a lot of people still wanted PayPal and actively wrote to us or phoned to ask if we accepted it.
No more emails asking for other payment options.