Content Creation :: Platform :: YouTube :: Growth :: Meet the YouTuber Who Solved Shorts (Jenny Hoyos Interview)

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Content Creation :: Platform :: YouTube :: Growth :: Meet the YouTuber Who Solved Shorts (Jenny Hoyos Interview)

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Meet the YouTuber Who Solved Shorts (Jenny Hoyos Interview)

Quantity makes Quality. Every Second in a Short is important.

• Shoot for 90% retention
• A consistent 1st frame helps bingeability
• What would it sound like if ___ made this video?

What is a good Short?

Strong Hook

• Can be used as title or thumbnail for longform
• Can be understood without audio
• Very easy to comprehend

Compelling, Rewatchable Story

...

How do you generate Hooks

• View shorts the same as longform

Understandability

• Use a readability checker to measure understandability
• Readability Formulas

How To Generate Ideas

• Watch others for inspiration
• What video do you want to watch?
• AI tools like ChatGPT
• Use your lived experiences

Finding The Best Idea

• Start with 100
• Narrow to 50
• Do I want to make this?
• Is this logistically possible?
• Is the hook good?
• Is the mechanism good?
• Is it rewatchable?
• Narrow to 25
• Where is the virality in this?
• Narrow to 10
• Get outside perspective
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