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Start telling your story by talking about the big/urgent problem they are solving woven together with the backstory of how they came up with solving this problem in the first place and why it's important to them.
A solid problem statement that describes the urgency is a great story foundation.
If you have pretty solid traction, another way to start your story is a by doing a flashback summary as your first slide.
- GTM Strategy
- Competition
- TAM
- Solution
- Problem