Skip to content

Instantly share code, notes, and snippets.

@wilmoore
Last active February 10, 2026 13:03
Show Gist options
  • Select an option

  • Save wilmoore/069c9411ace381a5d9a45d784db3ecd5 to your computer and use it in GitHub Desktop.

Select an option

Save wilmoore/069c9411ace381a5d9a45d784db3ecd5 to your computer and use it in GitHub Desktop.
Business :: Ideas :: PDF Pages (Finder) :: GTM

Business :: Ideas :: PDF Pages (Finder) :: GTM

⪼ Made with 💜 by Polyglot.

GTM

Announce

Phase 1 — First 24 hours: Direct Signal

Do not add images. The Gumroad page already carries the visual load.

Stop paying the “open an app” tax just to split a PDF.

I shipped a macOS utility that adds “Split into Pages” to Finder’s right-click menu.

Right-click → Split into Pages.

No uploads. Fully local.

This replaces Preview for splitting PDFs.

If you don’t care about protecting your focus from context-switching, ignore this.

Install it from the link in the comments.
Comment
https://wilmooreiii.gumroad.com/l/pdfpages

Phase 2 — Next 48 hours: Conversion Surface

➁ DM exactly 5 people

Criteria:

  • People who handle docs, PDFs, contracts, research, slides
  • Not recruiters
  • Not “AI hype” posters

Message (verbatim):

Quick heads-up, I shipped a tiny macOS Finder utility that splits PDFs via right-click. No app, no uploads.

If PDFs are part of your workflow, it’s genuinely useful.

Happy to comp you a copy either way, just wanted to share.

Why this works:

  • Not selling
  • Creates feedback loop
  • Often converts anyway

Phase 3 — Observe, don’t touch

For 72 hours, only watch:

  • Gumroad views
  • Conversion rate
  • Any friction feedback (Gatekeeper, permissions, confusion)

Do not:

  • Change pricing
  • Add features
  • Rewrite copy
  • Add FAQs
  • Chase Gumroad tags

What you’re looking for

One of three signals:

  1. Sales with no questions → Page + price are correct

  2. Questions before buying → Add one clarifying line later

  3. No traction but high views → Distribution problem, not product

All three outcomes are wins.


Next leverage move (queued)

If you want cash acceleration next, the next step is not more marketing.

It’s:

  • One additional Finder action
  • Or one adjacent PDF operation
  • Bundled as v1.1 to justify a higher anchor later

Do nothing yet.

When you’re ready, say:

Next move

And I’ll tell you which feature adds the most leverage with the least work.

Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment