Business :: Marketing :: Social Media Marketing :: LinkedIn :: Profile :: Section :: Banner :: Template :: 7 out of 10 LinkedIn banners fail badly
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7 out of 10 LinkedIn banners fail badly.
(Understand this to save yourself now)
Banner preview changes for every device.
It's different on desktop vs mobile.
Reason?
Auto-scaling of profile headshot.
Profile headshot covers more space on the banner when your audience sees it on the mobile app.
(See the visual below)
Make your banner device friendly.
60% of LinkedIn traffic uses mobile.
How to nail it in one go?
Design it as mobile first.
Bonus points:
- Start with the right dimensions.
- Keep the design elements balanced.
- Clear use of padding and white space.
- Don't overlap profile photo and content.
- Cut all the fluff and be clear on your msg.
Banner is your first impression on your profile.
Make sure it's clear, not clever.
