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You have to reach even further than you think even you can reach...
There’s a magic that happens when a friend of yours gets published let’s say. They then intro you to the publisher. Then you get a book deal. Then you get on Good Morning America, so you intro the producer to your other friend. Then you get on a big podcast, and tell them they should have your friend on. Then you get a big investor and you mention your friend also is looking for funding.