Business :: Marketing :: Ideas :: Catalog :: First 100 Users :: Pay influencers to tweet about you
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💡 So you want to find people who are going to promote you or your product/service on Twitter? The quickest way to achieve that is to pay. Many mid-to-large accounts will happily provide a a Twitter shoutout in exchange for payment.
The steps you need to setup, run and report on this marketing idea
💡 Make sure people like your product and service before they promote it. It shows whenever people are paid but don’t actually use or like what they are promoting.
- Review your close circle: people you know and talk to every now and then
- Twitter Advanced Search - use keywords and set a minimum amount of likes / retweets to find people who actually have engagement
- Find people who did shoutouts for competitors and reach out to them
💡 Pricing can be tricky. Consider $0.02-0.03 per follower, and apply a bonus for high average engagement rate (superior to 3%) or very high relevance for your niche.
- Use DMs or email if it exists
- Offer a free access to your tool (if any, if not skip to next step)
- Offer to sponsor them
- Ask for pricing
- Always negotiate
- Don’t pay more than 50% upfront
- Define the tweet: Let influencers do their thing. This needs to feel as natural as it can. It’s very important that you don’t include a link in the original tweet.
- Define an offer: it’s likely the influencer will ask for a coupon or some discount for their audience. I recommend you do it, but you don’t have to.
- Define a date and mark it in your calendar.
- Once the tweet is done, ask for an analytics screenshot 1 day later.
- Done! If you’re happy with the results, consider doing it again a few weeks/months later!
Good tweet format
Consider this type of tweet format, but allow the influencer to decide:
- Endorsement
- Proof your product works
- screencast video of influencer using the tool
- a screenshot of the obtained results
- numbers
- Discount
- NO LINK
- "I made +$200 in sales last week thanks to [insert emailing tool]"
- "I just used feature X and improve my conversion rate by Y%"