Business :: Sales :: Prospecting :: Training :: Using DM's for getting clients
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- Send Cold DMs: Send out 100 cold direct messages per day to start the outreach process.
- Experiment with Your Message: Practice and tweak your initial message to improve its effectiveness over time.
- Use the Starter Message: Use the message: "Hey, I'm doing this thing. Do you know anybody who'd be interested in doing that thing?"
- Include a Compelling Offer: Add details such as a free trial with a guarantee to make your offer more attractive.
- Leverage Social Capital:
- Post on a friend’s profile.
- Monitor who engages with the post.
- Initiate a three-way message to shift the conversation into an inbox.
- Iterate and Scale: Consistently repeat the process to refine your approach and generate more business opportunities.
This tutorial-style video explains how personal trainers (or similar professionals) can leverage cold direct messages (DMs) to acquire new clients even without a marketing budget. The speaker outlines a straightforward, repeatable method for crafting initial messages, improving communication skills, and using social networking techniques to boost outreach.
- Cold DM Strategy: Emphasizes the importance of sending a high volume of direct messages (e.g., 100 per day) to expand one's client base.
- Message Crafting: Recommends a simple initial message format: "Hey, I'm doing this thing. Do you know anybody who'd be interested in doing that thing?" This approach eases the conversation into a referral without direct solicitation.
- Leverage Social Capital: Suggests using social networks by involving friends and mutual connections (e.g., a three-way message) to move the message from a request box to an inbox where responses are more likely.
- Iterative Improvement: Highlights that while initial attempts may not be perfect, consistent practice and volume will refine the messaging strategy over time.
- Offer Value: Advises including a compelling offer (such as a free trial with a guarantee) to attract interest and instill confidence in potential clients.
This short video is a tactical mini-rant aimed at educating and motivating viewers—especially personal trainers or solo service providers—on how to get clients with zero money by leveraging cold outreach via DMs. The speaker emphasizes volume, iteration, and a simple outreach script as the foundation for building business momentum from scratch.
- If you're broke, DM'ing 100 people per day is a guaranteed path to new business.
- You’ll likely fail at first, but you’ll improve by doing it consistently.
- Simple outreach script: ↳ “Hey, I’m doing this thing—do you know anyone who’d be interested?” ↳ Add an offer (e.g., free trial or guarantee).
- You're not asking them directly; you’re asking if they know someone (makes it less salesy).
- Post content, see who likes it, and use that engagement to message their friends too. ↳ Use three-way group messages to get into the main inbox (not the “Requests” folder).
- This method uses social capital to increase the chance of a reply.
- 100 personalized messages per day can lead to more clients than you can handle.