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Last active January 19, 2026 16:35
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Business :: Marketing :: Influencer Marketing :: Training :: How I Make Millions Using Influencers | Gretta van Riel

Business :: Marketing :: Influencer Marketing :: Training :: How I Make Millions Using Influencers | Gretta van Riel

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Influencer Marketing

08:31

I ended up founding multiple other e-commerce Brands because I kind of realized that the systems and processes and the experience that you know I was like learning from was repeatable...

  • Staple play in each one of her businesses.
  • Worth it to do in the early stages.
  • Started with 100 followers when first launched tea brand.
  • Later, figured out that you can grow an audience and then find / build a product to sell to that audience.
  • If you don't already have a large audience, then, the best way to go is to tap into other people's audience and leverage those. Use that brand's attention and trust

The fastest way to grow a new brand from 0 to $1m...

10:46

  • Partner with an influencer as your co-founder.
  • Stories

Influencers vs Creators

Influencer === Audience

  • Creator is someone who, whether an influencer or not, creates content on your brand's behalf.
  • Influencer is someone that has the audience as well as the content creation side.

Direct To Camera Selling

Three R's
  • Reach
  • Relevancy
  • Relationship: Following

Negotiation

$1m in attributed revenue in a single month

  • Twitch Streamers/Gamers (300 Micro Twitch Influencers): All Gifted
  • Product Category: Wearables

Daily eCommerce Tools

Wish you new before you started

"If you're not embarrased by the first version of your product, you're starting too late" - Whim Hoff


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