Business :: Marketing :: Social Media Marketing :: Automation :: Tutorial :: Automate Your Social Media Posting (Part—3)
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Here is a summary of the YouTube video "Automate Your Social Media Posting (Part—3)" by Stephen G. Pope:
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Introduction: Stephen aims to show how to automate 99% of your content workflow, focusing on posting and analytics in this third part of the series.
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Tools Overview: Platforms like Buffer and HootSuite help with scheduling and analytics but require downloading and re-uploading content, which is inefficient.
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Using Airtable and Google Drive: Previous videos covered how to organize content using Airtable and Google Drive, eliminating the need to re-upload content to other platforms.
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Introducing Airshare: Stephen discovered Airshare, a platform for developers that connects directly with Airtable, allowing direct scheduling of content without re-uploading.
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Automating Analytics: Airshare also enables pulling analytics directly into Airtable, tracking content performance within the same system.
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Efficient Workflow: This integrated system allows Stephen’s team to publish over 100 pieces of content weekly with minimal effort.
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Content Multiplication: Workflows can convert vertical videos to text for LinkedIn, Twitter, and other formats, maximizing content distribution.
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Child Workflows: These allow content distribution to various communities and promotional channels automatically.
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Automation in Airtable: Automations in Airtable manage the scheduling and distribution of content through Airshare, streamlining the entire process.
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Creating Dashboards: Combining analytics and organization in Airtable, Stephen creates dashboards to track scheduled content and performance, resulting in more content creation with less effort and better business results.