Content Creation :: Gear :: Ring Light :: Advocacy :: Why you should NOT buy a Ring Light in 2025
⪼ Made with 💜 by Polyglot.
This video is a tutorial aimed to educate content creators on why ring lights are overrated and how to actually achieve better lighting for video. The creator, a seasoned director of photography, explains that while ring lights are popular and seem easy, they produce flat, lifeless results that don’t match the mood or "vibe" of most content. He breaks down why lighting should match your channel’s energy, explores the psychology of different lighting angles, and offers practical alternatives—like softboxes—for creators who want more flattering, dynamic visuals. The video is practical, humorous, and rooted in hands-on experience, ultimately advocating for intentional lighting choices tailored to your brand and subject matter.
- Ring lights create flat, lifeless lighting that doesn’t enhance your features or brand vibe
- Their all-around light angle removes natural shadow and dimension from the face
- Ring lights are rarely used in pro shoots and were originally for dental/fashion, not YouTube
- Lighting must align with the mood and tone of your channel (e.g., bright for upbeat, moody for gaming)
- Makeup creators need even, shadow-free lighting; lifestyle and educational channels benefit from soft, natural shadows
- The right lighting creates a specific feeling and builds connection with your audience
- Different angles (above, side, below) dramatically change the look and feel of your video
- Proper placement can add drama, focus, or mystery—or, if misused, make you look unnatural
- Off-center lighting (Rembrandt lighting) adds depth and dimension, making faces more visually interesting
- Softboxes diffuse and soften light, minimizing harsh shadows and skin imperfections
- They’re versatile, affordable, and more flattering for most content creators than ring lights
- The creator recommends a basic, budget-friendly softbox kit over investing in more ring lights
- Don’t throw out your ring light—just use it differently (side, back, or overhead, not front-on)
- Ring lights can work for makeup, background, or as a top light if rigged safely
- With tweaks or a DIY softbox attachment, even a ring light can serve a better purpose
- Choose lighting that fits your content and personality—not just what’s trending
- Explore and experiment with placement and types of lights for best results
- Intentional lighting is key to standout, professional-looking content—even on a budget