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βͺΌ Made with π by Polyglot.
- ...
"My previous brand is not who I'm as a person."
(script from a recent founder call)
This is not the first time I'm hearing this.
Here's the thing,
2 different concepts you're messing with.
- Your own personality
- Your business personality
If you're a friendly and approachable,
Your business tone can be serious and direct.
And it's totally fine.
β Your niche can change.
β Your offer can change.
β Your ICP can change.
But you as a person will stay the same.
Our personalities are shaped by our life experiences.
This is exactly where you stand out in the crowd.
Your personality = Your story.
A relatable story will sell better than anything else.
Again,
People buy from the people they like.
Make sure your brand is exactly who you are.
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Founder and lost in the crowd?
A single text can fix it.
(See you in the DMs π )
