@DCcuddleface mentions the latest vaunted effort at management reform, Zappo's adoption of "holocracy". It's just one buzzword in a long and growing list.
Tech industry bosses are understandably anxious to throw off the pall of "management", which sounds downright old-fashioned (anathema to those frantically seeking "disruption"). After all, "management" originally meant controlling a horse, particularly when training ("taking it through its paces"). Following Saint-Simon, it's crucial for the self-image of the tech capitalist that they not just make heroic technical leaps (read: pay people to make them), but "[pioneer] the economic and cultural conditions for social emancipation". "Management" of the old style, leading workers around by the nose until docile, becomes a bad look.
Despite presenting these practices as unprecedented, tech capitalists, qua bosses, are actually on pretty well-trod ground. Toyotist management theories, going on 50 years old now, promoted both illusory and carefully channelled worker participation as a strategy for boosting productivity.
I think it's safe to say the majority of the workers directly involved in realizing Zappos profits - those working in fulfillment centers for low wages - won't be included in these experiments.
Perhaps some of the employees at Zappos HQ, doing professionalized and/or high-skill work, will gain some autonomy. But what I suspect will happen, having worked for bosses that talked a lot of talk about "agile" and "flat" organization, is that these workers with high-skill jobs will be made party to their own domination in subtle and insiduous ways. Zizek, who I'm not generally a fan of, nails the psycho-drama of this:
Imagine this post-modern company... like some digital programming company or creative agency: the boss comes in jeans, embraces you, he’s fun guy, ‘did you have a good fuck last night?’, whatever. But to you he remains a boss! He nonetheless gives orders! But the social game is you have to pretend that ‘we are friends and so’ on... in this relation, the first step to liberation is to force him to really behave like a boss. To tell him, No! Fuck you! No camaraderie! Treat me like a boss! give me, explicitly, orders and so on...
And again, [elsewhere](of this.
Instead of bringing freedom, the fall of the oppressive authority thus gives rise to new and more severe prohibitions. How are we to account for this paradox? Think of the situation known to most of us from our youth: the unfortunate child who, on Sunday afternoon, has to visit his grandmother instead of being allowed to play with friends. The old-fashioned authoritarian father's message to the reluctant boy would have been: "I don't care how you feel. Just do your duty, go to grandmother and behave there properly!" In this case, the child's predicament is not bad at all: although forced to do something he clearly doesn't want to, he will retain his inner freedom and the ability to (later) rebel against the paternal authority. Much more tricky would have been the message of a "postmodern" non-authoritarian father: "You know how much your grandmother loves you! But, nonetheless, I do not want to force you to visit her - go there only if you really want to!" Every child who is not stupid (and as a rule they are definitely not stupid) will immediately recognize the trap of this permissive attitude: beneath the appearance of a free choice there is an even more oppressive demand than the one formulated by the traditional authoritarian father, namely an implicit injunction not only to visit the grandmother, but to do it voluntarily, out of the child's own free will. Such a false free choice is the obscene superego injunction: it deprives the child even of his inner freedom, ordering him not only what to do, but what to want to do.
I work with HolacracyOne, the company behind Holacracy. Although I share the general skepticism over new methods, the portrait of Holacracy in this article is pretty inaccurate. Holacracy is precisely not a cosmetic overhaul -- in fact, Holacracy cannot be used to dictate ways of being ("being cool, being friendly") to colleagues, because it is solely focused on defining roles for the organization - and roles can only be defined with 1) a purpose, 2) a domain (something they control), and 3) accountabilities. Then whoever is filling that role has full autonomy to express this purpose and these accountabilities. If an expectation is not captured into the governance records of the company (see HolacracyOne governance records for example: https://glassfrog.holacracy.org/organizations/5 ), then you have no right to expect it from others, and nobody can expect it from you. If you want to make it an explicit expectation, however, there is a process for that. But it's a process in which everyone has a voice - no "boss" has more voice than others. All the rules are in the Holacracy Constitution, if you want to see by yourself: http://holacracy.org/constitution