The activities of Developer Relations (DevRel) are many and varied, often defying neat boxes of practice to bind them to. This paper does not set all the activities in stone, but does provide a frame of reference you, the reader, can use to orient yourself to the unique brand of Developer Relations we practice here at the LEGO Group. It is a practice that takes a step back to view human inputs and the software produced by them as one sociotechnical system and produces holistic, high impact solutions in collaboration with, and for, software developers.
Developer Relations has most commonly been adopted as a sub-field of technical Marketing for companies selling their products intended for use by software developers. DevRel at these companies is an external function, where developer advocates--professional practitioners of DevRel--market a product to developers outside their company.
Internal DevRel, like the kin