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SFMC AMPScript Lookup value of single column value from a certain row
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%%[ | |
var @DEColumn1, @lookupValue | |
set @lookupValue = AttributeValue("lookupField") /* value from attribute or DE column in send context */ | |
set @lookupValue = "whoa" /* or a literal value */ | |
set @DEColumn1 = Lookup("DataExtensionName", "DEColumn1", "LookupColumn", @lookupValue) | |
]%% | |
DEColumn1 is %%=v(@DEColumn1)=%% |
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I've updated the examples on my blog for reference: https://sprignaturemoves.com/ampscript-lookup-examples/