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# Meeting Transcript - BookMyShow Live Podcast Production Discussion

**Date:** July 25, 2025  
**Time:** 10:00 AM - 11:30 AM IST  
**Platform:** Microsoft Teams  
**Recording ID:** BMS_SCH_2025_07_25_100045

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**Participants:**
- Arjun Jain (BookMyShow Live - Head of Content & Marketing)
- Kavya Menon (BookMyShow Live - Brand Manager)  
- Rohit Barua (BookMyShow Live - Events Director)
- Vikram Shah (Schbang - Creative Director)
- Priya Iyer (Schbang - Content Head)
- Sameer Khurana (Schbang - Production Head)
- Neha Agarwal (Schbang - Account Director)

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**[10:02:15] Neha Agarwal:** Good morning everyone! Thanks for joining us today. We're here to discuss the exciting podcast project for BookMyShow Live. Arjun, would you like to kick us off with the brief?

**[10:02:35] Arjun Jain:** Absolutely! So we're looking to create a premium podcast IP that positions BookMyShow Live as the authority in India's live entertainment space. We've been behind massive events like Lollapalooza, Coldplay, Ed Sheeran, Travis Scott - and we want to share those behind-the-scenes stories.

**[10:03:02] Vikram Shah:** That's fascinating. The scale of events you guys have produced is incredible. What's driving this podcast initiative now?

**[10:03:18] Kavya Menon:** Great question. We're seeing huge interest from aspiring event professionals, music industry folks, and even curious fans who want to understand how these mega events actually happen. There's a knowledge gap we want to fill.

**[10:03:40] Priya Iyer:** Love that positioning. So we're looking at educational content but with high entertainment value?

**[10:03:52] Rohit Barua:** Exactly. Think MasterClass meets Hot Ones, but for live events. We want it to be aspirational yet accessible.

**[10:04:08] Sameer Khurana:** That's a great reference point. What's the format you're envisioning? Video, audio, or both?

**[10:04:20] Arjun Jain:** Both. Video-first for platforms like YouTube and Instagram, but with strong audio versions for Spotify, Apple Podcasts. We want maximum reach.

**[10:04:38] Neha Agarwal:** Makes sense. What about episode length and frequency?

**[10:04:45] Kavya Menon:** We're thinking 10-15 minutes per episode. Short enough to hold attention but long enough for meaningful insights. Maybe 6-8 episodes for Season 1.

**[10:05:02] Vikram Shah:** Smart duration. In our experience, that sweet spot works well for both engagement and completion rates. What about the episode topics?

**[10:05:18] Rohit Barua:** We've outlined some key areas - festival production, stage design for global artists, tech riders, audience psychology, touring infrastructure challenges in India. Each episode focusing on one core aspect.

**[10:05:38] Priya Iyer:** Those are really meaty topics. Who are you thinking for guests? Industry insiders?

**[10:05:48] Arjun Jain:** Yes, top-tier professionals. Festival technical directors, touring production managers, sound engineers, venue ops leads. People who've actually executed these events with us.

**[10:06:08] Sameer Khurana:** That's perfect for credibility. Real practitioners, not just talking heads. What about the host situation?

**[10:06:20] Kavya Menon:** We need someone with industry credibility - maybe an artist manager, music journalist, or ex-performer who can hold technical conversations but make them engaging.

**[10:06:38] Neha Agarwal:** We have some great options in our network. What's the tone you're going for exactly?

**[10:06:48] Rohit Barua:** Insightful and aspirational, but not pretentious. High-authority content that's still conversational and engaging. We want people to feel like they're getting insider access.

**[10:07:08] Vikram Shah:** Got it. What about the visual treatment? Since this is video-first, the look and feel will be crucial.

**[10:07:20] Arjun Jain:** We want premium production values. Industrial-meets-modern aesthetic with subtle musical elements - think concert lights, rig trusses, stage textures integrated into the set design.

**[10:07:38] Priya Iyer:** That sounds visually compelling. Multi-camera setup?

**[10:07:45] Sameer Khurana:** Definitely. 3-4 cameras minimum - wide shots, close-ups, dynamic angles. We'll need an LED back panel for visual cues and event footage inserts.

**[10:08:02] Kavya Menon:** Perfect. We have tons of high-quality B-roll from our events - Lolla crowd shots, Coldplay stage setups, behind-the-scenes footage from Ed Sheeran.

**[10:08:20] Neha Agarwal:** That's gold for production value. What about the episode structure? Do you have a format in mind?

**[10:08:32] Rohit Barua:** Yes, we've mapped it out. Quick intro with event montage, host introduction, deep dive discussion with case studies, and key takeaways at the end.

**[10:08:48] Vikram Shah:** Clean structure. The deep dive section - how detailed are we getting?

**[10:08:58] Arjun Jain:** Very detailed. We want to discuss specific challenges, behind-the-scenes moments, data points, emerging trends. This isn't surface-level content.

**[10:09:15] Priya Iyer:** I love that depth. What about incorporating data and infographics? Visual storytelling could be powerful here.

**[10:09:28] Kavya Menon:** Absolutely. We have audience analytics, production timelines, cost breakdowns - obviously we'll be strategic about what we share, but there's rich data to visualize.

**[10:09:45] Sameer Khurana:** Perfect for post-production. We can create minimal animated infographics that enhance the storytelling without being distracting.

**[10:09:58] Neha Agarwal:** What about language? Given your events span multiple cities, are we sticking to English?

**[10:10:10] Rohit Barua:** Primarily English for broader reach, but we want room for Hindi or regional language sprinkles for authenticity. Many of our industry folks naturally code-switch.

**[10:10:28] Vikram Shah:** That'll make it more relatable. Now, let's talk production logistics. Timeline?

**[10:10:38] Arjun Jain:** We'd love to start shooting by late September, launch in October. The festival season buzz would be perfect timing.

**[10:10:52] Priya Iyer:** That's tight but doable. Pre-production would need to start immediately - guest outreach, script development, set design.

**[10:11:08] Kavya Menon:** We can help with guest connections obviously. Many of these professionals are in our regular network.

**[10:11:20] Sameer Khurana:** Great. What about shooting schedule? Are we batching episodes?

**[10:11:30] Rohit Barua:** Ideally yes. Maybe 1-2 shoot days covering 2-3 episodes each. Our guests are busy professionals, so batching makes sense.

**[10:11:45] Neha Agarwal:** Understood. What about deliverables per episode?

**[10:11:52] Arjun Jain:** We need the full master video, short-form edits for social media, thumbnails, subtitled versions. The works.

**[10:12:08] Vikram Shah:** Standard for premium content. What about distribution strategy?

**[10:12:18] Kavya Menon:** YouTube as primary platform, then audio versions on Spotify, Apple Podcasts. Short-form content for Instagram, LinkedIn for B2B audience.

**[10:12:35] Priya Iyer:** Smart multi-platform approach. What about influencer seeding or industry partnerships?

**[10:12:46] Rohit Barua:** We're thinking of partnering with music industry publications, event management associations, maybe some artist managers for cross-promotion.

**[10:13:02] Sameer Khurana:** That'll help with credibility and reach. Now, the elephant in the room - budget parameters?

**[10:13:15] Arjun Jain:** We're looking at this as a premium IP investment. Quality is non-negotiable, but we need to be smart about costs. What's your typical range for this kind of production?

**[10:13:32] Neha Agarwal:** For 6-8 episodes with this production value, including pre-prod, multi-camera shoots, post-production, and deliverables - we're looking at roughly 15-25 lakhs total.

**[10:13:50] Kavya Menon:** That's in the ballpark of what we were expecting. Can you break that down per episode vs. bulk package?

**[10:14:05] Vikram Shah:** Per episode would be around 3-4 lakhs, but bulk package brings it down to 2.5-3 lakhs per episode due to efficiencies in pre-prod and setup costs.

**[10:14:22] Rohit Barua:** Makes sense. What's included in that pricing?

**[10:14:30] Sameer Khurana:** Everything - set design and build, multi-camera shooting, guest coordination support, post-production, graphics, music, all deliverables including short-form content.

**[10:14:48] Arjun Jain:** Host fees separate, I assume?

**[10:14:52] Priya Iyer:** Yes, though we can help with host identification and negotiation if needed.

**[10:15:05] Neha Agarwal:** What about the technical specs? 4K recording?

**[10:15:12] Sameer Khurana:** Absolutely. 4K RAW recording, professional audio with lavs and backup boom mics, proper lighting setup. This will look premium.

**[10:15:28] Kavya Menon:** Excellent. What about turnaround time for each episode post-shoot?

**[10:15:38] Vikram Shah:** 7-10 days for master cut, another 3-5 days for short-form edits and final deliverables. Faster if needed for specific launch dates.

**[10:15:52] Rohit Barua:** That works. What do you need from our end to get started?

**[10:16:05] Priya Iyer:** Guest contact list, access to event footage and assets, brand guidelines, and final approval on episode topics and structure.

**[10:16:20] Arjun Jain:** We can provide all of that within a week of confirming the project.

**[10:16:30] Neha Agarwal:** Perfect. What about creative control and approval processes?

**[10:16:40] Kavya Menon:** We'd like to see scripts and rough cuts before final production, but we trust your creative expertise. 48-hour approval turnaround from our end.

**[10:16:55] Sameer Khurana:** That's very reasonable. What about any compliance or legal considerations?

**[10:17:08] Rohit Barua:** Good point. Some production details might be sensitive. We'll need to review what can be shared publicly, especially around costs and artist contracts.

**[10:17:25] Vikram Shah:** Understood. We'll build in approval checkpoints for any potentially sensitive content.

**[10:17:38] Priya Iyer:** What about measuring success? How are you defining ROI for this project?

**[10:17:48] Arjun Jain:** Mix of metrics - viewership numbers, engagement rates, industry buzz, brand perception studies. This is also about long-term brand building.

**[10:18:05] Kavya Menon:** And talent acquisition. We want aspiring event professionals to see BookMyShow Live as the place to build their careers.

**[10:18:20] Neha Agarwal:** That's a great secondary objective. Recruitment marketing through content.

**[10:18:30] Rohit Barua:** Exactly. If this works well, we're thinking of multiple seasons covering different aspects of the industry.

**[10:18:42] Sameer Khurana:** Love the long-term vision. What about intellectual property? Who owns the content?

**[10:18:52] Arjun Jain:** BookMyShow Live will own the IP, but we're open to co-branding opportunities that make sense.

**[10:19:05] Vikram Shah:** Fair enough. What about talent releases and permissions for the guests?

**[10:19:15] Kavya Menon:** We'll handle that on our end since these are our industry relationships.

**[10:19:25] Priya Iyer:** Great. One more thing - what about accessibility? Subtitles, audio descriptions?

**[10:19:35] Rohit Barua:** Definitely subtitles for all content. Audio descriptions might be overkill for this format, but we're open to it.

**[10:19:48] Neha Agarwal:** Subtitles are standard in our deliverables anyway. What about multiple language subtitles?

**[10:19:58] Arjun Jain:** English primarily, but Hindi subtitles could expand our reach significantly.

**[10:20:10] Sameer Khurana:** We can definitely handle that. What about music and sound design?

**[10:20:20] Kavya Menon:** We want premium audio experience. Custom intro/outro music, clean mix, maybe some event audio snippets where relevant.

**[10:20:35] Vikram Shah:** We have an excellent audio team. Can create original music that matches your brand sound.

**[10:20:48] Priya Iyer:** What about archives and documentation? Will you need raw footage access?

**[10:20:58] Rohit Barua:** Yes, for our internal archives and potential future use. Standard arrangement?

**[10:21:08] Neha Agarwal:** Absolutely. You'll get all raw footage and project files.

**[10:21:18] Arjun Jain:** Excellent. I think we've covered most of the key points. What are the next steps?

**[10:21:30] Vikram Shah:** We'll put together a detailed proposal with timeline, budget breakdown, creative approach, and sample episode treatment by early next week.

**[10:21:45] Sameer Khurana:** And we'll include some host recommendations based on your criteria.

**[10:21:55] Kavya Menon:** Perfect. When can we expect the proposal?

**[10:22:02] Neha Agarwal:** Let's say July 30th? That gives us enough time to create a comprehensive proposal.

**[10:22:15] Rohit Barua:** Works for us. We'll aim to respond by August 5th so we can kick off pre-production immediately.

**[10:22:28] Priya Iyer:** Sounds like a plan. Any final questions or concerns?

**[10:22:38] Arjun Jain:** Just want to emphasize - this isn't just marketing content for us. We genuinely want to educate and inspire the next generation of live entertainment professionals in India.

**[10:22:55] Vikram Shah:** That passion really comes through, and it'll make for authentic content. We're excited about this project.

**[10:23:08] Kavya Menon:** We're excited too! This could really establish a new content format for the industry.

**[10:23:20] Sameer Khurana:** Agreed. The behind-the-scenes angle with real industry practitioners is going to be compelling.

**[10:23:32] Neha Agarwal:** Alright everyone, thank you for a productive discussion. We'll be in touch soon with the detailed proposal.

**[10:23:45] Rohit Barua:** Thanks everyone. Looking forward to bringing these stories to life!

**[10:23:55] Arjun Jain:** Thanks team. This is going to be something special.

**[Meeting ended at 10:24:05]**

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**Action Items:**
- Schbang to submit detailed proposal by July 30th, 2025
- BookMyShow Live to provide guest contact list and brand assets within 1 week of project confirmation
- Proposal to include host recommendations and sample episode treatment
- BookMyShow Live to respond to proposal by August 5th, 2025
- Pre-production to begin immediately after approval for October launch

**Next Meeting:** August 6th, 2025 at 10:00 AM IST (Post-proposal review)

**Project Codename:** "BMS Live Backstage" (working title)