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<h4 class="meta" style="color:#990000"><font class="Apple-style-span" color="#ffffff" size="3">Strategy Newsletter</font></h4>
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<ol><li><font class="Apple-style-span" size="2"><a href="#1" target="_self">Social Media Makeovers</a></font></li>
<li><a href="#1" target="_self"></a><font class="Apple-style-span" size="2"><a href="#2" target="_self">Stats This Week</a></font></li>
<li><a href="#2" target="_self"></a><font class="Apple-style-span" size="2"><a href="#3" target="_self">New Media: &nbsp;Video 2-Sheet</a></font></li>
<li><a href="#3" target="_self"></a><font class="Apple-style-span" size="2"><a href="#4" target="_self">Basekit's Photoshop to Web Service Launches</a></font></li>
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<h3><font class="Apple-style-span" size="3"><font class="Apple-style-span" color="#990000">Brain Fry</font></font></h3>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">Time sinks go here&nbsp;</font></p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1"><font class="Apple-style-span" face="garamond, sans-serif">..............................................................................................</font></font></p>
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<h4 class="meta"><font class="Apple-style-span" size="3">FRIDAY 18th, JUNE 2010</font></h4>
<a id="1" name="1"></a>
<h2><font class="Apple-style-span" size="3"><a id="1" name="1"></a><b style="color:#990000">Social Media Makeovers</b></font></h2>
<h2><font class="Apple-style-span" size="2"><font class="Apple-style-span" face="trebuchet ms">New Features This Week</font> </font></h2>
<p style="color:#ffffff"><font class="Apple-style-span" size="2"><b>Youtube’s <a href="http://www.youtube.com/editor?popart=681928">Cloud-based Video Editor</a></b></font></p>
<p style="color:#ffffff"><b><br>
</b></p>
<p><img height="216" src="http://images.fastcompany.com/upload/youtubevided.jpg" width="375"></p>
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<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">It may not be as advanced as <a href="http://www.apple.com/finalcutexpress/">Final Cut Express</a> or <a href="http://www.apple.com/ilife/imovie/">iMovie</a>, but Google’s latest addition to their interface is basic enough for amateur video artists. Users can include tracks from the <a href="http://www.youtube.com/audioswap_main">AudioSwap library</a> after trimming and splicing scenes together. <br>
</font></p>
<p style="font-family:Trebuchet MS"><br>
</p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">Via <a href="http://www.fastcompany.com/1660573/youtube-launches-simple-cloud-based-video-editor?partner=rss">Fast Company</a></font></p>
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<p style="color:#ffffff"><font class="Apple-style-span" size="2"><b><a href="http://www.facebook.com/">Facebook</a> lets you ‘like’ comments</b></font></p>
<p style="color:#ffffff"><b><br>
</b></p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">After allowing everyone and their mother to slap ‘like’ buttons on just about any website, Facebook finally adds a ‘like’ feature for comments in a Facebook newsfeed. <br>
</font></p>
<p style="font-family:Trebuchet MS"><br>
</p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">Via <a href="http://mashable.com/2010/06/16/facebook-like-comments/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29&amp;utm_content=Google+Reader">Mashable</a></font></p>
<p><font class="Apple-style-span" size="2">.............................................................................................................................................</font><font class="Apple-style-span" size="2"><b style="background-color:#000000"><a href="http://blog.twitter.com/2010/06/twitter-places-more-context-for-your.html"><br>
</a></b></font></p>
<p><font class="Apple-style-span" size="2"><b style="background-color:#000000"><a href="http://blog.twitter.com/2010/06/twitter-places-more-context-for-your.html">Twitter Places</a> Launches</b></font></p>
<p><b><br>
</b></p>
<div id="s_dx" style="text-align:left"><img src="http://images.fastcompany.com/upload/place_tweets_1.png" style="height:180px;width:400px"></div>
<font class="Apple-style-span" face="trebuchet ms"><font class="Apple-style-span" size="1">A feature announced last April, Twitter now allows users to tag their locations in their updates. Locations with checkins from members of both Foursquare and Gowalla will appear in Twitter streams upon selection. This partnership opens both companies up to the larger market of Twitter users. An API will also be released for third-party apps looking to become more location-based.<br>
</font></font>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">Via <a href="http://www.fastcompany.com/1660088/twitter-rolls-out-places-adds-foursquare-and-gowalla-integration?partner=rss&amp;utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company+Headlines%29&amp;utm_content=Google+Reader">Fast Company</a></font></p>
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<p style="color:#ffffff"><font class="Apple-style-span" size="2"><b><a href="http://www.amazon.com/gp/help/customer/display.html?nodeId=200324680&amp;tag=gmgamzn-20">Kindle 2.5</a> Launches</b></font></p>
<p style="color:#ffffff"><b><br>
</b></p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">New version now supports Twitter and Facebook. <br>
</font></p>
<p style="font-family:Trebuchet MS"><br>
</p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">Via<a href="http://gizmodo.com/5563682/kindle-receives-25-update-for-twitter-and-facebook-support"> Gizmodo</a></font></p>
<p style="font-family:Trebuchet MS"><br>
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<p class="top" style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1"><a href="#top" target="_self">back to top</a></font></p>
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<a id="2" name="2"></a> <font class="Apple-style-span" color="#990000" size="3"><b>Stats This Week</b></font><br>
New Media and Market Reports<br>
<br>
<p style="color:#ffffff"><font class="Apple-style-span" size="2"><b>New comScore Survey Reveals Top Online Newspapers</b></font></p>
<p style="color:#ffffff"><b><br>
</b></p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">The study is based on the 123 million+ Americans who visited newspaper sites in the month of May (or 57% of the total US Internet audience). The results:</font></p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1"> • The New York Times is at the top of the charts, bringing in more than 32 million visitors and 719 million pages viewed in that month. Following close behind were Tribune Newspapers (24.8 million visitors), Advance Internet (18.1 million visitors) and USA Today Sites (16.8 million visitors) </font></p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">• Ad Metrix shows that Online Newspapers account for 2.4 % of impressions in April 2010 but a higher 6.7% of display advertising dollars </font></p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">• Average CPM on online newspaper sites is $7, higher than what the other top site categories have and 3x the average US Internet CPM ($2.52)</font></p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">View the Press Release and charts <a href="http://comscore.com/Press_Events/Press_Releases/2010/6/The_New_York_Times_Ranks_as_Top_Online_Newspaper_According_to_May_2010_U.S._comScore_Media_Metrix_Data">here</a></font></p>
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<p style="color:#ffffff"><font class="Apple-style-span" size="2"><b>1 in Every 4 ¬Ω Minutes Online is spent on Social Networking and Blogs</b></font></p>
<p style="color:#ffffff"><b><br>
</b></p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">Nielsen reports that the world spends over 110 billion minutes or 22% of their time online on social networks and blog sites. Other points from this article:</font></p>
<ul style="font-family:Trebuchet MS"><li><font class="Apple-style-span" size="1">The World’s Top 3 Most Popular Brands Online: Google- 82% of entire internet population, MSN/WindowsLive/Bing- 62%, and Facebook- 54%.</font></li>
<li><font class="Apple-style-span" size="1">Top 5 Countries with highest percentage of Internet Consumers are Brazil, Italy, Spain, Japan, United States</font></li>
<li><br>
</li></ul>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">View the Article and charts <a href="http://blog.nielsen.com/nielsenwire/online_mobile/social-media-accounts-for-22-percent-of-time-online/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+NielsenWireMediaEntertainment+%28Nielsen+Wire+%C2%BB+Media+%26+Entertainment%29&amp;utm_content=Google+Reader">here</a></font></p>
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<p style="color:#ffffff"><font class="Apple-style-span" size="2"><b>Americans over 50 can be Internet-Savvy</b></font></p>
<p style="color:#ffffff"><b><br>
</b></p>
<p><img height="190" src="http://mashable.com/wp-content/uploads/2010/06/aarp-social-media-study.jpg" width="260"></p>
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<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">The <a href="http://www.aarp.org/">American Association of Retired Persons</a> reports that</font></p>
<ul style="font-family:Trebuchet MS"><li><font class="Apple-style-span" size="1">27% of baby boomers use social networks, Facebook being their site of choice</font></li>
<li><font class="Apple-style-span" size="1">47% heard of social networking from their family members or spouse, 70% got it from a child or grandchild. </font></li>
<li><font class="Apple-style-span" size="1">49% of the respondents (between the ages of 50-64) are extremely comfortable with the Internet</font></li>
<li><font class="Apple-style-span" size="1">83% knew about the iPad, and 11-14% said they planned to purchase one, 2% were already owners<br>
</font></li></ul>
<br>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">Via <a href="http://mashable.com/2010/06/15/aarp-baby-boomer-study/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29&amp;utm_content=Google+Reader">Mashable</a></font></p>
<p></p>
<p><font class="Apple-style-span" size="2">.............................................................................................................................................</font></p>
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<p style="color:#ffffff"><font class="Apple-style-span" size="2"><b>Teens who are Social Online are More Social Offline</b></font></p>
<p style="color:#ffffff"><b><br>
</b></p>
<ul style="font-family:Trebuchet MS"><li><font class="Apple-style-span" size="1">97% spend over two hours a day on social media sites and 95% update their status at least once a day</font></li>
<li><font class="Apple-style-span" size="1">Only 16% of influencers report using a location-based app like Foursquare or Gowalla.</font></li>
<li><font class="Apple-style-span" size="1">50% spend 3 or more hours online and only 25% spend the same watching television</font></li>
<li><font class="Apple-style-span" size="1">Content is more likely to be passed on if it’s shocking or humorous. 41% of influencers are more likely to be interested in celebrity news </font></li></ul>
<br>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">See the entire report <a href="http://newsroom.ketchum.com/news-releases/teen-social-media-influencers-wield-power-online-and-offline">here</a></font></p>
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<p><font class="Apple-style-span" size="2">.............................................................................................................................................</font></p>
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<p style="color:#ffffff"><font class="Apple-style-span" size="2"><b>Digital to Account for 33% of Global Media Spend come 2014</b></font></p>
<p style="color:#ffffff"><b><br>
</b></p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">Over the next five years, the report estimates that digital spending — defined as spending on broadband and mobile access, wired and mobile advertising, video on demand, digital music, online movie rentals, video games and newspaper and magazine advertising — will go from below 20% to over 26%. Globally, the firm expects digital spending to hit 33% by 2014.<br>
 See article and charts <a href="http://gigaom.com/2010/06/15/memo-to-media-co-s-disruption-you-aint-seen-nothin-yet/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+OmMalik+%28GigaOM%29&amp;utm_content=Google+Reader">here</a></font></p>
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<font class="Apple-style-span" color="#ffffff" size="3"><b>New Media: The Video Two-Sheet<br>
</b></font><br>
<div id="qegl" style="text-align:left"><img src="http://www.tvtechnology.com/uploadedimages/TV_Technology/TV_Technology_Email_Newsletters/cbs_0617.jpg" style="height:227px;width:375px"></div>
<div id="qegl" style="text-align:left"><br>
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<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">CBS Outdoor launched the self-powered OOH format last Monday, June 14 for HBO’s True Blood campaign in the Times Square subway station. These posters are ultra-thin, 10-inch LCD screens with audio, embedded in traditional two-sheets. CBS Outdoor worked with Engagement Media and Standout Graphics.</font></p>
<p style="font-family:Trebuchet MS"><br>
</p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">Via <a href="http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i9b6b41a3894c84cfbf0396afabc88962">Media Week</a></font></p>
<p style="font-family:Trebuchet MS"><br>
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<p><font class="Apple-style-span" face="trebuchet ms" size="1"><a href="Doc?docid=0AceejszgJIujZGZyZ24zZG5fMjJnNmhmemZnaw&amp;hl=en#top" target="_self">back to top</a></font><br>
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<p style="color:#ffffff"><font class="Apple-style-span" size="3"><b>Basekit's Photoshop-to-Web Service</b></font></p>
<p style="color:#ffffff"><b><br>
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<div id="jrr." style="text-align:left"><img src="http://eu.techcrunch.com/wp-content/uploads/Picture-129.png" style="height:63px;width:250px"></div>
<div id="jrr." style="text-align:left"><br>
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<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">For a price of about $8, web designers can now build websites in real time using <a href="http://www.basekit.com/" id="cqwk" title="Basekit’s interface">Basekit’s interface</a>. This saves them from outsourcing programmers to code a site. The company recently raised 2.6 M for its launch in both the US and the UK.</font></p>
<p style="font-family:Trebuchet MS"><br>
</p>
<p style="font-family:Trebuchet MS"><font class="Apple-style-span" size="1">Via <a href="http://eu.techcrunch.com/2010/06/16/basekit-raises-2-6m-for-its-photoshop-to-website-service-launches-in-uk-and-us/">Techcrunch</a></font></p>
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