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GWI_Integration.md

GWI Introduction

Introduction

This document presents GlobalWebIndex data integration with Happyfication trading tool.

Happyfication allows traders to create activations that will trigger some impressions / clicks by internet users. GlobalWebIndex exposes a pixel API to match an Happyfication Internet User with a GWI Panelist.

Linking GWI / Hpfyr

Data sharing

The parameter used to link both worls is called: 'placement'. This element is given by GWI and used within pixel API. Example:

//gwiq.globalwebindex.net/gwiq/img/?cid=c00105&pid={placement}[&click=1]

Happyfication: to simplify the integration, I would like to use our "Audience Report Name" value as this placement. This will allow me to automatically link an activation / touchpoint / publisher to GWI

GWI usage by Hpfyr

We suppose that a placement will be modelised as a specific question

Hpfyr will automatically create a 'GWI Audience' for each activation. This audience wil be defined by the question matching the placement value.

Hpfyr will allow an exploration of GWI data through API endpoint /q. Each query sent will be filtered by the audience of the activation.

Questions

  1. How do I use this 'placement' as a filter? Will it be a specific question? If so, how can I know it's identifier?
  2. How is it "filtered" between your clients? Is the list of questions shared by everybody?
  3. Can GWI confirm that the process describe above makes sense?
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