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January 17, 2025 04:32
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PERCENTILE ESTIMATION: With 85% confidence, this style guide would produce writing in the: 92nd to 96th percentile of general writing
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RANKED STYLE GUIDE (organized by category and importance) | |
FUNDAMENTAL FORMATTING (95% confidence) | |
1. Capitalization | |
- Title case for headlines, sentence case for everything else | |
- Job titles remain lowercase | |
- Colon capitalization rules: capitalize independent clauses, lowercase dependent clauses | |
2. Essential Punctuation (90% confidence) | |
- Use Oxford comma (x, y, and z) | |
- Periods and commas inside quotation marks | |
- Em dashes (no spaces) for parentheticals—limit two per paragraph | |
- No space after ellipsis | |
- Comma usage: separate independent clauses, not dependent ones | |
3. Numbers and Quantities (85% confidence) | |
- Spell out one through nine | |
- Use numerals for 10+ | |
- Spell out numbers starting sentences | |
- Use "more/less/fewer" instead of "over/under" | |
- Dollar sign format: $1 billion | |
4. Text Formatting (85% confidence) | |
- Italics for emphasis (never bold or underline) | |
- Italicize titles (books, newspapers, shows, etc.) | |
- Hyperlink 2-4 words when linking | |
- Image credits format: _Source: Platform/Name_ | |
5. Clear Writing Principles (80% confidence) | |
- Avoid "actually," "very," "just" | |
- Use active voice over passive | |
- Minimize adverbs | |
- Avoid clichés and jargon | |
- Be specific (avoid starting with "This") | |
- Avoid starting with "we have/we get" | |
6. Names and References (80% confidence) | |
- Companies are singular ("it") | |
- Teams/people are plural ("they") | |
- Full names on first reference, then last names | |
- Standard identification format: Company's Name or Title's Name | |
7. Quotation Handling (75% confidence) | |
- Single quotes within double quotes | |
- Comma usage depends on quote introduction | |
- Capitalize quotes appropriately after attributions | |
8. Word Choice and Usage (70% confidence) | |
- Use "earlier/later/previously" instead of "above/below" | |
- Write out "times" (except "10x" for trope) | |
- Avoid slashes, prefer hyphens | |
- Hyphenate compound adjectives (except -ly adverbs) |
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