show.js

$expanded = 0;

    $('.video img').click(function(){
        
        if($expanded == 0) {

            $(this).animate({   
                width: '720px'
            }, 500, function(){
            
                alert($(this).next('object'));
            
                $(this).next('object').show('slow');
                $expanded = 1;
            });

        } else {

            $(this).animate({
                width: '200px'
            }, 500, function(){
                $expanded = 0;
            });

        }

return false;